27 & 28 JULY - MAKING THE MOST OF YOUR IDEAS - Ffilm Cymru Wales

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27 & 28 JULY - MAKING THE MOST OF YOUR IDEAS - Ffilm Cymru Wales
MAGNIFIER       MAKING THE MOST OF YOUR IDEAS

                                           BANGOR
                                        UNIVERSITY
                                     27 & 28 J U LY
                                                 2018

  w w w. f f i l m c y m r u w a l e s . c o m
27 & 28 JULY - MAKING THE MOST OF YOUR IDEAS - Ffilm Cymru Wales
MAGNIFIER                                             MAKING THE MOST OF YOUR IDEAS

Ffilm Cymru is the development agency for Welsh film. We support film development, film production, film education,
film exhibition, film business development and filmmaker career progression more broadly; we offer training and
advice for those aspiring to be in or already in the film sector and advocate for Welsh filmmakers and film policy which
works for the people of Wales.

Our Magnifier training helps you identify and build your audiences and revenue streams from the early stages of your
project’s development.

Magnifier aims to maximise the value of your ideas by:

•   BROADENING NETWORKS
•   EXPLORING INTELLECTUAL PROPERTY OPPORTUNITIES
•   PROTOTYPING
•   FINDING NEW AUDIENCES
•   SHARING KNOWLEDGE
•   BUILDING A COMMUNITY OF MUTUAL SUPPORT

Magnifier works on the principle of sharing knowledge, value, and risk.

By participating in Magnifier, you will be at the forefront of a rapidly emerging culture of collaboration that sits at the
heart of contemporary creative business.

The cohort days are for the initial scoping of the potential of your project. But the Magnifier training continues throughout
the development of your project as you work to fully realise that potential.

The limits will be how far you are willing to seize the opportunities: the more you put in, the more you will get out.
27 & 28 JULY - MAKING THE MOST OF YOUR IDEAS - Ffilm Cymru Wales
F R I D AY 2 7 th J U LY                                             S AT U R D AY 2 8 th J U LY

11:00		     Registration and cofffee                       11:00		   Introduction
                                                           		with Cat Cooper
11:15		     Introduction
		with Kimberley Warner
                                                           11:15		   Finding Your Voice:
11:30		     What is a Film Producer Anyway?                          In conversation with BAFTA
            With the explosion in alternative routes                 award-winning director
            to audience and an increasingly tough
            film financing climate, how has the role of
                                                                     Kieran Evans
            the producer evolved? One of the world’s
            first cross-media producers Asta Wellejus
            discusses with Wrexham-born producer
            Andy Evans (Keepers, Julian Lennon’s           12:15		   Masterclass: Interactive
            Everything Changes project) and former         		        Filmmaking
            Bedlam Productions’ producer Stella
            Nwimo (...Is it the Design on the Wrapper,               with Asta Wellejus
            Nuclear). Chaired by Ffilm Cymru’s Head of
            Creative Business Kimberley Warner.
                                                           13:45		   Lunch
12:30		     How to Reach Young Audiences
            Young people are still the multiplexes’
            mainstay audience but remain one of the
                                                           14:45		   How to Build Your Personal
            hardest demographics to reach. Games
            developer Chris Payne of Quantum Soup          		        Brand
            Studios discusses with Llanfairfechan-                   with Maggie Parke,
            born Paula Clark and Jessy Roberts of York
            Theatre Royal’s youth TakeOver initiative,               Bangor University
            Rhiannon Wyn Hughes and Lacey Small
            of Wicked Film Festival in North Wales.
            Chaired by Ffilm Cymru Wales’ Nicola           15:45		   One-to-One Meetings
            Munday.
                                                           		- Asta Wellejus
13:30		     Lunch                                          		- Maggie Parke
                                                           		- Lynn Nwokorie,
                                                             Doc Society
14:30		     Case Study: Rum 213                            		- Ffilm Cymru Wales
            with Martin Jern & Emil Larsson.                 Executives
            Based on the bestselling YA mystery novel
            by Ingelin Angerborn, Room 213 is a family
            thriller. During the summer break in sixth     17:15		   Closing address
            grade, Elvira goes to camp with her friends,
            but it doesn’t take long until unexplainable             with Kimberley Warner
            and mysterious things begin happening
            there. Rum 213 premiered at TIFF Kids
            in 2017 and won the Jury Award for Best
            Film at Barnefilmfestivalen Kristiansand!
            and BUFF Nordic Star Award for Wilma
            Lundgren.

15:30		     Networking
27 & 28 JULY - MAKING THE MOST OF YOUR IDEAS - Ffilm Cymru Wales
GUEST SPEAKERS
PA U L A C L A R K
Originally from Llanfairfechan, North Wales Paula Clark is now based in
York where she studied BA Communication Arts and MA Contemporary
Performance. She has lived and worked in York for over fifteen years as a
Theatre maker, Youth Theatre Director and Community artist with young
people and adults in community, educational and theatre settings. Paula
has worked as Creative Skills Promoter at York Theatre Royal for five
years project managing and developing the nationally acclaimed and
award-winning TakeOver Festival which offers young people between
the age of 12-26 the opportunity to gain real life industry experience
by programming and producing a large-scale theatre festival annually.
Paula was recently appointed Outreach Director at York Theatre Royal
with the objective of widening participation in theatre activity across
the community and developing participation projects which break
down barriers to engagement and nurture a lifelong relationship with
theatre and arts. Paula is also currently working as Creative Associate on
Pilot Theatre’s Eighteen in 2018 Film Project alongside a screenwriter,
supporting a group of twelve young people to create their own short
films about their experiences of turning eighteen in 2018.

KIERAN EVANS
Kieran Evans is an acclaimed filmmaker whose work traverses feature
films, documentaries, music videos, experimental shorts and live visuals.

In 2014 Kieran was awarded the BAFTA for Outstanding Debut by a
British Writer, Director or Producer for his feature film Kelly + Victor,
in 2013 won a Q Award for Best Music Video, and the documentary
feature Escape From History he recently made for Sky Arts about the
Manic Street Preachers was nominated for a 2018 Grierson Award for
Single Arts Feature.

A strong sense of storytelling linked with an instinctive photographic
eye for landscape, urban locations and nature runs through much of his
work as seen in his documentaries The Outer Edges, Finisterre, Vashti
Bunyan: From Here To Before, and most recently films for the BBC and
Sky Arts; Dexys: Nowhere Is Home and David Gilmour: A Wider Horizon,
Toots and The Maytals: From The Roots. Kieran has also directed
music videos, shorts and live visuals for acclaimed artists such as John
Grant, Manic Street Preachers, Hot Chip, Kylie Minogue, Karl Hyde,
Underworld, Django Django and Edwyn Collins amongst many others.
Kieran is currently writing a new feature script for a film project he has
developed with the BFI, and is also researching and developing a gothic
horror project with a production company in the States.

ANDY EVANS
Andy is a co-founder of the Film & TV Production Company Mad as Birds
– based in Wirral & North Wales. His most recent feature film producer
credits include the psychological thriller Keepers starring Gerard Butler
and 1950’s drama Set Fire To The Stars starring Elijah Wood and Celyn
Jones.
27 & 28 JULY - MAKING THE MOST OF YOUR IDEAS - Ffilm Cymru Wales
2018 is a big year for Andy as he is also producing the comedy Poms
starring Diane Keaton and the drama Six Minutes To Midnight starring
Eddie Izzard & Judi Dench.

Previously owner and Managing Director of multi-award winning The
Pavement Studios which grew over thirteen years into one of Europe’s
most creative DVD, Blu-ray and digital production facilities, he is still
independently producing content of top UK/ US artistic talent including
Pink Floyd, Julian Lennon, U2 and David Gilmour across all digital
platforms.

MARTIN JERN & EMIL LARSSON
Dansk Skalle is a Swedish production company based in Malmö since
2002, founded and run by Martin Jern and Emil Larsson. They mainly
produce feature films for cinemas, but also TV content – mostly high
concept and genre films for kids and adults. The films have been
represented at film festivals like Berlinale, won awards all over the world
and sold to a dozen countries. Savage (2011) is the most streamed
Swedish film, with seven million views on YouTube – a result of the
company’s successful marketing strategies. They have been members of
ACE producers network since 2012.

Martin Jern was born in 1978, raised in Helsingborg and Texas and
now lives in Malmö. He debuted as a producer/ writer/ director with
Fourteen Sucks in 2004 – a blockbuster in Sweden, that competed at
Berlinale. He has directed three feature films and produced six. He has
also released three acclaimed young adult novels.

Emil Larsson was born in 1979, raised in Helsingborg and now lives in
Malmö. He debuted as a producer/ writer/ director with Fourteen Sucks
in 2004 - a blockbuster in Sweden, that competed at Berlinale. He has
directed three feature films and produced six.

STELLA NWIMO
Stella Nwimo is an independent film Producer. She has won numerous
international film awards for her work most notably a Palme d’Or in
Cannes for the short film, Is It The Design on The Wrapper? Stella served
as an Executive Producer on Hammad Khan’s debut feature, Slackistan
and produced Menhaj Huda’s ensemble youth drama, Everywhere &
Nowhere starring James Floyd (My Brother The Devil), and Elyes Gabel
(World War Z, Interstellar). Stella went on to produce, Campbell X’s
festival favourite, Stud Life winning a Screen Nation, Best Film award.
Stella also produces alongside Boudica Films. These collaborations
include the drama The Mad Axeman that stars Morgan Watkins,
Diarmaid Murtagh and Ellen Rhys and most recently, Kat And The Band
starring Ella Hunt (Ana and the Apocalypse) and McFly’s Dougie Poynter,
which is currently in post-production.

Alongside her feature films, Stella continues to produce short films with
new writer-directors. These have included, Things That Fall From The
Sky directed by Catherine Linstrum and Egg Soldier by Guymon Cheung
both with finance from Ffilm Cymru Wales and BFI NETWORK. Due
for release in 2019 is Alex Melhuish’s documentary feature, Youngun,
which Stella also produced, and she is currently in post-production on
the supernatural thriller, Nuclear, written and directed by Catherine
Linstrum with financing from Ffilm Cymru Wales and the BFI.
27 & 28 JULY - MAKING THE MOST OF YOUR IDEAS - Ffilm Cymru Wales
L ynn N wokorie
Starting out in production for feature film, commercials and museum
projects in both the US and UK, Lynn has since worked across exhibition
and distribution for various national festivals and organisations including
the BFI London Film Festival, Sheffield Doc/ Fest, the British Film Institute
and the Independent Cinema Office. The last three years has seen a
focus on cultural programming and increased access of independent
film to national audiences, with now a concerted focus on cultivating
socially impactful documentary filmmaking at the London and New
York-based Doc Society Foundation. With a new appointment as BFI
Film Fund Officer, Lynn now focuses on developing and supporting UK
documentary filmmakers as well as continuing programming for festivals
and special events.

M A G G I E PA R K E
Maggie Parke earned her PhD in Film and Digital Media from Bangor
University, Wales UK, with her specialty in the Creative Industries.
She focused on the adaptation processes of event films and fan
management, and her research included working on the sets of Twilight
(2008), Captain America (2009), and on the Academy Award shortlisted
short, Love at First Sight (2010), as well as time at game design company
Turbine Inc., on The Lord of the Rings Online (LOTRO) and DC Comic’s
new game, Infinite Crisis.

She currently works in both education and the film industry, developing
projects, editing scripts, and consulting on fan management, while also
working at Bangor University promoting and enabling International
Education, and teaching online with Signum University. She has been
published in The Journal of Gaming and Virtual Worlds (2009), co-edited
a book of Critical Essays on Twilight, published by McMillan (2011),
writes for Hypable.com, has a chapter on ‘Utilising Fans in the Adaptation
Process of The Lord of the Rings’ (2015) in Intellect Publishing’s Fan
Phenomena series, and has written the forward and was interviewed
about her work on Twilight in their Twilight edition (2016).

C H R I S PAY N E
Chris Payne has worked as a video games programmer for over twenty
years – fifteen of those at TT Games, creators of the multi-award-winning
LEGO games franchise, working on the world’s biggest IPs. He now runs
independent studio Quantum Soup, where he is developing the game
adaptation of a major family TV show. Chris is also a BAFTA juror and
regular speaker at industry conferences and universities.
27 & 28 JULY - MAKING THE MOST OF YOUR IDEAS - Ffilm Cymru Wales
JESSY ROBERTS
Jessy is a theatre student going into her third year at the University
of York. She has directed shows for the drama society, one of which
they are taking to the Edinburgh Fringe in August. Jessy is the Artistic
Director of TakeOver Festival 2018, which is based in York and supported
by York Theatre Royal and York Mediale. This year, the Festival’s themes
explore ‘Speaking Out’ and the team have had a brilliant time looking for
theatre, media arts and film to reflect their vision.

LACEY SMALL
Lacey is nineteen and is currently on a gap year before going to study
film and television studies at Aberystwyth University in September. She
is a volunteer for Wicked Wales Youth Film Festival. Lacey has always
enjoyed watching and making films with a great passion. As a film
student, she felt it is important to get as much experience in different
fields of the film industry as possible not just so she can experience
them, but in order to understand the important team work which goes
into making a film.

A S TA W E L L E J U S
Die Asta Experience develops and produces digital experiences for
broadcasters, the educational sector, and cultural institutions. Asta
Wellejus was the former founder and director of Zentropa Interaction
(from 1999 to 2007), the first firm in the Nordics to create roleplays,
mobile games and digital experiences for the professional market. In
2007 Die Asta Experience was created to expand to an international
market. Speciality: Creating new and unique digital expereinces with
interdiciplinary teams.

Recent projects include Brede Werks, The Nationalmuseum, exhibition
with interactive cinemas, interactive tickets, website & onsite
installations; Olivia 17, mobile historical mystery for teens, Olivia 18,
second season of same interactive. YLE (Accepted for the Emmys);
The Timeportal, exploring art through investigating time periods, the
Ministry of Education, Culture Region Funen and a collaboration of 5
museums; The Dataseductress viral interactive marketing, Al Jazeera;
Deadline Syria, interactive documentary for youth about the refugee
crisis, launched with Save the Child and Danish Broadcast for United
Nations Universal Children´s Day.

With more than 20 years of expertise and more than 50+ launched
projects, Die Asta Experience has a huge   international network of
digital professionals. She often teaches and gives lectures at schools and
festivals. Examples: MIP TV Cannes, Creative Europe, multiple locations,
EDN, The Danish Film School, MEGA, NIFF, Hot Docs in collaboration
with Film Contact Nord, Nordic Panorama, The Danish Film Institute,
The Conference, Sweden, Basel Academy of Art, Ravensbourne, London,
Swiss Broadcasting Corporation. VIA, Denmark, Labra, Finland.
27 & 28 JULY - MAKING THE MOST OF YOUR IDEAS - Ffilm Cymru Wales
RHIANNON WYN HUGHES
Rhiannon has spent over twenty years running Arts and Film Festivals
for young people, always working with young volunteers planning and
delivering the events. Her personal aims have been to provide platforms
for talented artists and an inclusive agenda, looking at ways to broaden
participation by removing barriers and striving to achieve an equality of
opportunity.

She developed a new international Youth Film Festival Wicked Wales in
2016 working with the community youth centre Prestatyn Pop In and in
2017 set up Rhyl Wicked Cinema in partnership with Rhyl Little Theatre,
an affordable community mobile cinema run by volunteers.

In 2018 the Wicked Wales office was opened in the Theatre which is
being run by young volunteers programming the cinema screenings and
planning the festival.

Shortly the young people will be setting up Wicked Wales Productions,
a film production company run by young people with the support of
mentors. The Wicked family also includes its first film club at Prestatyn
High School, run by young volunteers and it supports ReACTions, an
enterprise group at Tir Morfa special school who programme and plan
their own screenings at the theatre.

A local Councillor for twenty-two years including Leader of Denbighshire
County Council   and an active member of national culture bodies
including being Vice Chair of the Arts Council of Wales, Vice Chair of Ffilm
Cymru Wales and Trustee of the National Museums Wales. Currently
trustee for Hijinx working with actors with learning disabilities and   a
member of advisory boards for the British Council, Film Hub Wales and
Wales Arts Review.

She is an Internationalist believing in the importance of young people
having the international experience of attending Film Festivals in other
Countries, learning and developing their own international network. A
founder member of Youth Cinema Network YCN which now has over
forty member festivals and media training organisations all over the
world.

                                                                                                +44(0)2921 679369
                                                                               enquiries@ffilmcymruwales.com
                                                                                    w w w. f f i l m c y m r u w a l e s . c o m
27 & 28 JULY - MAKING THE MOST OF YOUR IDEAS - Ffilm Cymru Wales 27 & 28 JULY - MAKING THE MOST OF YOUR IDEAS - Ffilm Cymru Wales
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