BASIC FRANCHISE INFORMATION - (MALAYSIA) Proudly A Malaysian Discovery
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Proudly A Malaysian Discovery
BASIC FRANCHISE
INFORMATION
(MALAYSIA)General Franchise Information on Dave’s Deli Food Discoveries (M) Sdn Bhd is the owner and operator of Dave’s Deli and all its proprietary rights. We are a member of the Malaysian Franchise Association and fully subscribe to the provisions of the Malaysian Franchise Act, which regulates and seeks to protect all parties involved in franchising business practices. Food Discoveries (M) Sdn Bhd is the franchisor of Dave’s Deli in Malaysia. Deli Corporation Sdn Bhd has been given the sole rights to handle all international franchise arrangements. Essentially, here’s what you get when you join the Dave’s Deli franchisee family The Copyright of this document is the property of FOOD DISCOVERIES (M) SDN BHD (220589-P) and is not to be copied, published or circulated in whole or in part without the consent of FOOD DISCOVERIES (M) SDN BHD 1
MALAYSIA: Basic Franchising Information
FRANCHISOR: FOOD DISCOVERIES (M) SDN BHD
Whilst most Dave’s Deli outlets are successful, the start of any new business is a risk and success is
not guaranteed. The success of any Dave’s Deli outlet will depend on many factors not the least of
which will be the franchisee’s commitment, ability and financial resources.
1. COMMITMENT
All franchisees must personally devote their full time and best efforts to the day to day operation of
the business. We normally favor individuals and you cannot qualify for a franchise if you are an
absentee or part-time owner. We also do not normally grant franchises to corporations or
partnerships unless there is a specific undertaking by the directors/partners that at least one of them
will devote full time to the business.
2. INITIAL FRANCHISE PERIOD
The franchise agreement allows you to operate a specific outlet for an initial period of years (usually
6) accordding to the operating and business standards of Dave’s Deli.
3. SET-UP COST
You equip the outlet at your own expense with kitchen equipment, lighting, renovation works,
signage, furniture and fittings, cutlery, cooking utensils, seating and décor. Whilst none of the
equipment is purchased from us, they must meet our specifications. An estimated budget of
RM750,000.00 is required for a store measuring 1800-sq. ft. in West Malaysia. The estimated budget
may increase or decrease depending on location, size and renovation complexity.
4. INITIAL WORKING CAPITAL
You should allocate a further RM15,000.00 for working capital to cover the initial order for stock and
food items and for a cash float to start the business.
5. FURTHER FINANCIAL COMMITMENTS
Further financial commitments will include pre-rental payments and deposits.
6. INITIAL FRANCHISE FEE
An initial Franchise Fee of RM100,000.00 per store is payable (less any prepaid depositsthat can be
credited) upon signing of the franchise agreement. This fee is subject to change without notice.
7. EXCLUSIVE RIGHT
As a Dave’s Deli franchisee you will have exclusive rights to use our trade name, trademarks and the
Dave’s Deli operating system for that particular store. Our highly experienced professionals will assist
you on the following:
• Site evaluation • Pre-opening support
• Equipment specifications • Renovation works and construction review
• Customized plans including layout • Point of sales system training
• Design and concept • Training
• Brand building • On going visitation and support
• Advertising and promotion
The Copyright of this document is the property of FOOD DISCOVERIES (M) SDN BHD (220589-P) and is not to be copied,
published or circulated in whole or in part without the consent of FOOD DISCOVERIES (M) SDN BHD. 2MALAYSIA: Basic Franchising Information
8. MONTHLY ROYALTY FEE
A Royalty Fee is charged monthly and is calculated at a rate of 5% of the monthly gross sales of
your outlet.
9. INITIAL DEPOSIT
A deposit of RM10,000.00 is payable together with a duly completed application form (Confidential
Franchise Application & Evaluation Form) upon successful application. The deposit less any out of
pocket and incidental expenses incurred by us will be used to offset the Franchise Fee of RM
100,000.00. If the Franchise Agreement is not executed within 3 months from the date of application,
the deposit less all expenses incurred by us shall be returned to you and all prior arrangements,
whether verbal or written shall be considered null and void.
10. RESTRICTIONS ON SOURCES OF PRODUCTS & SERVICES
You are required to purchase certain sales material, marketing supplies and proprietary items from us.
You are obligated to purchase items bearing the Proprietary Marks in accordance with specifications,
which we will provide. Specifications include minimum standards for quality, construction,
appearance and function. These specifications will be issued to the franchisee after the execution of
the Franchise Agreement and may be amended from time to time by us.
You are obligated to purchase or lease goods, services, supplies, fixtures, equipment, and inventory
relating to the outlet or operation of the licensed business from the suppliers approved by us. We may
revise the standards and specifications and the approved supplier list from time to time.
NOTE: As of the date of this franchise information bulletin, we have no arrangements whereby Food
Discoveries (M) Sdn Bhd, Dave’s Deli or its affiliates will derive revenue as a result of purchases or
leases by you in accordance with the specifications or standards we prescribe. We may in the future,
create a subsidiary corporation or division to lease equipment packages for use in a dave’s deli outlet
to qualified franchisees. The cost to the franchisee will be competitive in the marketplace. We believe
that such programs will serve to facilitate acquisition of restaurant equipment by lowering cash startup
costs when compared to purchasing such equipment outright.
Food Discoveries (M) Sdn Bhd, Dave’s Deli or its affiliates may enter into product distribution
arrangements with suppliers for certain proprietary food products, and such arrangements may
provide for franchising revenue to Food Discoveries (M) Sdn Bhd, Dave’s Deli or its affiliates. We may
enter into network wide product agreements for third party labeled food and beverage products which
franchisees will be required to offer under the terms of their franchise agreements, and we may receive
compensation from the manufacturers or distributors of such products, as well as from approved
suppliers and other goods and services. In addition, we may receive rebates or other remuneration
from manufacturers and suppliers based upon franchisee purchases or for approval of suppliers
products or services.
The Copyright of this document is the property of FOOD DISCOVERIES (M) SDN BHD (220589-P) and is not to be copied,
published or circulated in whole or in part without the consent of FOOD DISCOVERIES (M) SDN BHD 3MALAYSIA: Basic Franchising Information
11. BASIC FRANCHISE OBLIGATIONS
OBLIGATION OF FRANCHISOR FRANCHISEE
Site Selection and
1 Evaluation Approval
acquisition/lease
Pre-opening
2 Negotiate Execute and Pay
purchases/leases
Site Development and other Pay Turn-Key
3 Arrange and Develop
pre-opening requirements and Approve
4 Initial and ongoing training Opening Attend and Participate
5 Opening Arrange and Attend Participate
6 Fees Collect Pay
Compliance with standards
7 Administer Adhere To
of operations and guidelines
Trademark and
8 Protect and Police Non-Disclosure
Proprietary Information
Restrictions on products
9 Administer Adhere to
Warranty and customer Administer and
10 Adhere to
service requirements Develop
Ongoing product Administer and
11 Adhere to
/service purchases Develop
Maintenance, appearance Administer and
12 Adhere to
and remodeling Develop
13 Insurance Standards Secure
Opening, Assist
14 Owner’s Participation Secure
15 Inspection/audits Evaluate Adhere to
16 Records/Reports Monitor Adhere to and secure
The Copyright of this document is the property of FOOD DISCOVERIES (M) SDN BHD (220589-P) and is not to be copied,
published or circulated in whole or in part without the consent of FOOD DISCOVERIES (M) SDN BHD 4Food Discoveries (M) Sdn Bhd (220589-P)
(A member of the Dave's Deli Group)
11A-15, Jalan PJU 1A/12, Taman Perindustrian
Jaya, 46050 PJ, Selangor D.E, Malaysia.
t + (60) 3-7845 2268
f + (60) 3-7845 3268
e franchise@davesdeli.com.my
www.davesdeli.com.my
The Copyright of this document is the property of FOOD DISCOVERIES (M) SDN BHD (220589-P) and is not to be copied,
published or circulated in whole or in part without the consent of FOOD DISCOVERIES (M) SDN BHDMALAYSIA: Basic Franchising Information
8. MONTHLY ROYALTY FEE
A Royalty Fee is charged monthly and is calculated at a rate of 5% of the monthly gross sales of
your outlet.
9. INITIAL DEPOSIT
A deposit of RM10,000.00 is payable together with a duly completed application form
Franchise Application & Evaluation Form) upon successful application. The deposit less any out of
pocket and incidental expenses incurred by us will be used to the Franchise Fee of RM
75,000.00. If the Franchise Agreement is not executed within 3 months from the date of application,
the deposit less all expenses incurred by us shall be returned to you and all prior arrangements,
whether verbal or written shall be considered null and void.
10. RESTRICTIONS ON SOURCES OF PRODUCTS & SERVICES
You are required to purchase certain sales material, marketing supplies and proprietary items from us.
You are obligated to purchase items bearing the Proprietary Marks in accordance with
which we will provide. include minimum standards for quality, construction,
appearance and function. These will be issued to the franchisee after the execution of
the Franchise Agreement and may be amended from time to time by us.
You are obligated to purchase or lease goods, services, supplies, res, equipment, and inventory
relating to the outlet or operation of the licensed business from the suppliers approved by us. We may
revise the standar roved supplier list from time to time.
NOTE: As of the date of this franchise information bulletin, we have no arrangements whereby Food
Discoveries (M) Sdn Bhd, Dave’s Deli or its will derive revenue as a result of purchases or
leases by you in accordance with the or standards we prescribe. We may in the future,
create a subsidiary corporation or division to lease equipment packages for use in a dave’s deli outlet
to franchisees. The cost to the franchisee will be competitive in the marketplace. We believe
that such programs will serve to facilitate acquisition of restaurant equipment by lowering cash startup
costs when compared to purchasing such equipment outright.
Food Discoveries (M) Sdn Bhd, Dave’s Deli or its may enter into product distribution
arrangements with suppliers for certain proprietary food products, and such arrangements may
provide for franchising revenue to Food Discoveries (M) Sdn Bhd, Dave’s Deli or its We may
enter into network wide product agreements for third party labeled food and beverage products which
franchisees will be required to offer under the terms of their franchise agreements, and we may receive
compensation from the manufacturers or distributors of such products, as well as from approved
suppliers and other goods and services. In addition, we may receive rebates or other remuneration
from manufacturers and suppliers based upon franchisee purchases or for approval of suppliers
products or services.
The Copyright of this document is the property of FOOD DISCOVERIES (M) SDN BHD (220589-P) and is not to be copied,
published or circulated in whole or in part without the consent of FOOD DISCOVERIES (M) SDN BHD 3MALAYSIA: Basic Franchising Information
11. BASIC FRANCHISE OBLIGATIONS
OBLIGATION OF FRANCHISOR FRANCHISEE
Site Selection and
1 Evaluation Approval
acquisition/lease
Pre-opening
2 Negotiate Execute and Pay
purchases/leases
Site Development and other Pay Turn-Key
3 Arrange and Develop
pre-opening requirements and Approve
4 Initial and ongoing training Opening Attend and Participate
5 Opening Arrange and Attend Participate
6 Fees Collect Pay
Compliance with standards
7 Administer Adhere To
of operations and guidelines
Trademark and
8 Protect and Police Non-Disclosure
Proprietary Information
Restrictions on products
9 Administer Adhere to
Warranty and customer Administer and
10 Adhere to
service requirements Develop
Ongoing product Administer and
11 Adhere to
/service purchases Develop
Maintenance, appearance Administer and
12 Adhere to
and remodeling Develop
13 Insurance Standards Secure
Opening, Assist
14 Owner’s Participation Secure
15 Inspection/audits Evaluate Adhere to
16 Records/Reports Monitor Adhere to and secure
The Copyright of this document is the property of FOOD DISCOVERIES (M) SDN BHD (220589-P) and is not to be copied,
published or circulated in whole or in part without the consent of FOOD DISCOVERIES (M) SDN BHD 4MALAYSIA: Basic Franchising Information
13. INDEMNITY
Kindly note that as Franchisor, FOOD DISCOVERIES (M) SDN BHD, its appointed agents,
14. ARBITRATION
IMPORTANT NOTES:
giving advice and information to the Applicant , assisting the Applicant to consider and to operate a
FOOD DISCOVERIES (M) SDN BHD /DELI CORPORATION SDN BHD (hereinafter
Franchisor and to seek other appropriate independent advice, and that the decision to enter into the
The Copyright of this document is the property of FOOD DISCOVERIES (M) SDN BHD (220589-P) and is not to be copied,
published or circulated in whole or in part without the consent of FOOD DISCOVERIES (M) SDN BHD 5Food Discoveries (M) Sdn Bhd (220589-P)
(A member of the Dave's Deli Group)
11A-15, Jalan PJU 1A/12, Taman Perindustrian
Jaya, 46050 PJ, Selangor D.E, Malaysia.
t + (60) 3-7845 2268
f + (60) 3-7845 3268
e franchise@davesdeli.com.my
www.davesdeli.com.my
The Copyright of this document is the property of FOOD DISCOVERIES (M) SDN BHD (220589-P) and is not to be copied,
published or circulated in whole or in part without the consent of FOOD DISCOVERIES (M) SDN BHDYou can also read
