PROJECTMANAGEMENT LTD & Co - a campaign by
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a campaign by PROJECTMANAGEMENT LTD & Co.
an initiative of ExtraEnergy e.V.
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An Infotainment-Event in the form of a
traveling exhibition with activity days
Structured in 5 different catagories
Leisure & Holiday Sport & Wellness City & Traffic
Electric vehicles & Energy Vision & Special
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The Idea
The bicycle and its variations in the spotlight
A traveling exhibition through 20 of the largest ECE shopping centers in Germany from
March 2003 until October 2004
6 days at each stop with activity days
Presentation of related products and projects
From history over sport and family to tourism and innovative technology
Lifestyles and more modern environment-friendly modes of transportation
Activity days make the BikeWorld Tour and its content more attractive
Special display modules serve as structual guidelines for each exhibition
Multidimensional views paired with a mass of information and entertainment
The BikeWorld Tour – drafted to be carried out in ECE shoppingcenters
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Leisure & Holiday
Bikes for travel, bike tourism areas, luggage and
accessories, Airlines visualized as offering exciting
adventures in tourism.
On vacation, on the way to work or in your free time
– the bicycle is asscending in popularity.
Vacation mood while shopping.
The scenarios pictured here offer encouragement
and animation for active traveling experiences.
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Sport & Wellness
Body/Health and typical sporting outfits create
a topical unity in the catagory.
Animation, managed events and performances
with an invitation to join in, opens a possibility
for communication.
Exciting competitions and innovations show that even
from the health aspect, the sport can be fun.
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City & Traffic
Folding bikes, bike taxis, the Deutsche Bahn’s „CALL
A BIKE“ program in Berlin and Munich, the Postbike,
trafficsaftey with the police, bicycle insurance, and
such reflect the importance of bike use in the city
In the catagory „City &Traffic“ the visitors see the
possibilities of modern urban transportation concepts.
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Electric vehicles & Energy
Pedelecs, E-Scooter, solar bikes, solar- and
electricity providers as a network also the qestion
of electricity supply (alternative electricity sources,
offers from banks for windmill generators, the
discussion about regenerateable energy etc.)
create a unity of new mobility
Environmentaly friendly and future concepts for
a new dynamic mobility will be presented.
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Vision & Special
Visionary and historical models, for example a
bike from the 19th century next to a hydrogen
bike of the 21st century. Production models as
well as curious recumbant and cabin bikes as a
special eyecatchers from all over the world will
create the mood for this area of the exhibition.
From the beginning of the bicycle to the visions and ideas for
the mobile world, from tomorrow to prehensile for the visitors
of the ECE-Centers.
8 |17The System The displays, based from an aluminum pipe construction, are easy to move and quickly installed. They make up the heart of the exhibition. The complete equipment is moved on the spot and is also directly transportable. The individual backgrounds are made from printed fabric in high quality Digital-Print. The cords for lighting is built-in to the aluminum pipe construction. The equipment is waterproof, theft deturing, lockable and features a very high load capacity. Base measurements: L 2.4m D 0.95m H 2.10m The sidewings will be folded out 9 |17
Infodesk at the exhibition
The infodesk will be manned for the duration of the exhibition.
Questions will be answered, advice for bikes and other material
concerning the exhibition will be available here.
10 |17Example activity: BMX-Show
At this sporty event the public will will be treated
to a breathtaking BMX show accompanied by the
most modern DJ music.
Example activity: Test track
An event that gives the visitors the opportunity
to test ride the pedelecs, E-bikes, scooters and
bikes.
11 |17Example activity: Entertainment
on wheels
A danish unicycle circus entertains the visitors with
an exciting musical and humor filled artistic show.
Example activity: Services
The visitors can bring their bikes to the Service-
Event and receive free repairs or coordinate
repairs through regional partners.
12 |17ExtraEnergy
ExtraEnergy was founded by Hannes Neupert as president and six other founders in Stuttgart in 1992.
The association sees itself as the international information center for electric assisted and light electric
vehicles and is the link between the people, dealers, manufacturers, city councils, business people, and
euntrepreneurs.
Business activities:
Presentations at international public and private
trade shows, also exhibitions, product tests and
journalism
Promotions in events with the ExtraEnergy
TEST IT Track, a portable test track with incline
and terrain simulation.
The ExtraEnergy website as the most uptodate
informationcenter for related information on the
internet
13 |17References
ExtraEnergy has presented a test track for pedelecs and e-bikes since 1997. Contracting bodies have
included cities, electric power stations, shoppingcenters and manufacterers.
Association:
An organization with over 50 active members and friends
Correspondents in Italy, France, Sapin, USA, Taiwan and China
Focusing on communicating a healthier traveling community, pedelecs,
e-bikes, and e-scooter
Exhibitions:
Chicago, London, Milan, Berlin, Hamburg, Cologne, Frankfurt and many more
Over 60 exhibitions with its own equipment and crew
14 |17Projectmanagement LTD & Co.
The ECE Projectmanagement LTD & Co. was founded in 1965. In the area of intercity shoppingcenters
ECE is the leader in the european market.
Business activities:
Development, execution, leasing and longterm management as well as investments.
Shoppingcenter:
70 in management
13 in planning and construction
6100 leasing parnters
1.8 million square meters of sales floor
Supervision and opperation of all advertisements for all centers for aprox. 50 million euros
ECE Shoppingcenters
Architectually stylish and equiped with the most modern technology
Daily average of 30,000 visitors per center
Monthly advertisements for 70 centers, a total of 6 million advertisements delivered
Through advertisements and editorials, always present in regional and national newspapers
15 |17BikeWorld Tour Marketing
Development of special PR-Material for BikeWorld Tour for transmission in newspapers, radio, and
television
Advertisements and editorials in daily newspapers, shoppingcenter newspapers, in general and for
specific events
Online media: Project website, newsletter and continual updates
Press conferences with a tour of each exhibition and tour stop
Cinema advertisements and promotionals in catchment areas of the center
Posters, flags, banners, and stickers on entrance doors
Targeted special interest promotionals (bike-magazines, bike and traffic clubs etc.)
16 |17Advantages of participation
Public position in an exclusive environment for a low price
The Exhibition of the BikeWorld Tour reaches an average of 180,000 people in the ECE
Shoppingcenters (potential 3.6 million people)
Nationwide apearance through the exhibition which stops at least in 20 shoppingcenters
in Germany
Through cooperative marketing and public relations, the ECE and ExtraEnergy will have created
much public attention for the BikeWorld Tour and for its participants
Planned communication efforts: among other things mailings, banners, posters, press invitations
Positive image effect through different catagories, creating interest for each lifestyle and a modern
environmentaly friendly transportation
The multidimentional presentations opportunities create a lasting impression
Products and projects will be especially notices through specific activities
Regional references through involvement of local dealers in the special activites
Infodesk provides information on each aspect of the exhibition for interested visitors
17 |17Contact
ExtraEnergy e.V.
Hannes Neupert
Koskauer Str. 98, 07922 Tanna, Germany
Tel.: +49-(0)36646-270 94
Fax.: +49(0)36646-270 95
www.extraenergy.org
ExtraEnergy BikeWorld Tour Office Berlin
Andree Böckmann / Hannes Wegener
Kurfürstenstr. 14, 10785 Berlin, Germany
Tel.: +49-(0)30-25 46 41-23
Fax.: +49-(0)30-25 46 41-24
E-Mail: bikeworldtour@extraenergy.org
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