PRODUCT MANUAL 2019 - Dark Hedges Experience

 
PRODUCT MANUAL 2019 - Dark Hedges Experience


                                  PRODUCT MANUAL 2019

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PRODUCT MANUAL 2019 - Dark Hedges Experience
“ WELCOME TO OUR INDUSTRY
                                              PRODUCT MANUAL”

                                 We have developed this to make things easier for you to understand the
                                 experience and the key information to ensure that together we are able
                                             to offer our visitors a world class experience.

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PRODUCT MANUAL 2019 - Dark Hedges Experience
STEP INSIDE
THE DARK HEDGES
The beech trees that form ‘ The       The iconic Dark Hedges has
Dark Hedges’ in Stranocum -           become one of the most
Northern Ireland, were originally     photographed natural phenomena
planted by James Stuart in the        in Northern Ireland and a popular
18th century as a decorative          attraction for tourists from across
feature along the once private road   the world.
that led to his Georgian Mansion,
Gracehill House.

Two hundred years later and
the grounds of Gracehill House
have become a golf course and
the drive is now a beautiful, and
somewhat haunting, public road.

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PRODUCT MANUAL 2019 - Dark Hedges Experience
E XPERIENCE
DARK HEDGES
EXPERIENCE
AN AMANTI TOURISM E XPERIENCE

We invite you to step inside the       We have developed this to
Dark Hedges Estate as our expert       make things easier for you to
Story Guides bring you on a tour       understand the experience and
through the dark hedges. On            the key information to ensure that
the tour, you’ll learn about the       together we are able to offer our
trees made famous from Game of         visitors a world class experience.
Thrones, their history and planting,
the ghost of the mysterious grey
lady, and enchanting folklore
about Northern Ireland.

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PRODUCT MANUAL 2019 - Dark Hedges Experience
MARKET
TARGET AUDIENCE
“PREMIUM STORY TELLING E XPERIENCE LIKE NO OTHER”

1. Travellers looking to have a unique experience.

2. Visitors looking to have an get an insight into The
   Dark Hedges, Game of Thrones and other iconic
   movie film locations.

3. Visitors looking to walk the road less travelled.

4. Visitors looking for an enriching experience.

5. Coach passengers for a customised tour experience
   to fit itinerary.

6. Trade wholesale packages.

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PRODUCT MANUAL 2019 - Dark Hedges Experience
PRODUCTS
PRODUCT
OFFERINGS
THE DARK HEDGES E XPERIENCE

For the 2019/2020 summer              DARK HEDGES BY
season, The Dark Hedges               DESIGN
Experience is offering a variety of   If you have an idea, we would
products to enable guests to fully    love to hear it and try to make it
experience what we have to offer.     come true.

DAY TOUR                              VIP WEEKEND
Our premium experience, guided        EXPERIENCE
walking tour through the Estate       Combining The Dark Hedges
and Dark Hedges.                      Hotel and the Dark Hedges
                                      Experience.
NIGHT TOUR
A truly unique guided tour through    HALF AND FULL DAY
the Estate and Dark Hedges by         PACKAGES
torchlight.                           Combining with other attractions
                                      in the area.

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PRODUCT MANUAL 2019 - Dark Hedges Experience
DAY TOUR

DARK HEDGES
DAY TOUR
Step inside the Dark Hedges            IMPORTANT
Estate on this guided tour through     INFORMATION
the Dark Hedges and learn about
the iconic Game of Thrones movie       TIME
location, the history of the estate,   Departs on the hour from 10am
the trees and the legend of the        to 3pm
grey lady ghost.
                                       DURATION
HOW IT WORKS                           45 minutes
Check in for your tour at the
Experience Centre, Visitors will       AVAILABILIT Y
be introduced to our expert            Operating 7 days
StoryGuides who will take you
on a journey through the estate.       CAPACIT Y
Included in the tour is the            MIN: 2 persons
intricately carved door no.7 from      MAX : 30 persons
the Game of Thrones Journey            Customised 20 mins tours are
of Doors.                              available for Coach operators
                                       on a tight time schedule.

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PRODUCT MANUAL 2019 - Dark Hedges Experience
NIGHT TOUR

DARK HEDGES
NIGHT TOUR
Join us as night falls and step      IMPORTANT
inside the Dark Hedges for a         INFORMATION
unique experience. By torchlight,
our StoryGuides will take you on     TIME
a tour through the Dark Hedges       8pm or dependent on time
Estate. Keep your eyes peeled for    of year.
the Grey Lady Ghost as she likes
to appear at night.                  DURATION
                                     2 Hours
HOW IT WORKS
Meet at our Experience Centre        AVAILABILIT Y
at 8pm (time confirmed ahead of      Last Saturday of the month
departure) and be transported into
darkness with our StoryGuide.        CAPACIT Y
                                     MIN: 2 persons
                                     MAX : 30 persons

                                     RECOMMENDED
                                     For ages 16+. Ask about our
                                     family friendly options

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PRODUCT MANUAL 2019 - Dark Hedges Experience
CUSTOMISE

DARK HEDGES
BY DESIGN
Do you have an idea for a           IMPORTANT
unique event in the Dark            INFORMATION
Hedges Estate?
                                    CONTACT
With a great team of people The     info@darkhedgesexperience.com
Dark Hedges Estate has all the
resources required to create a      Terms & Conditions apply.
successful event to remember.

Whether it is an intimate smaller
event or a larger function we
would love to host you at The
Dark Hedges Estate.

Conference and Incentive groups
are more than welcome to
enquire. The Dark Hedges is an
inspiring and unique venue.

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PRODUCT MANUAL 2019 - Dark Hedges Experience
RETAIL

DARK HEDGES E XPERIENCE
RETAIL PRICING

DAY TOUR                             NIGHT TOUR                  COMMISSIONS                     INDUSTRY FAMILS

RETAIL RATE                          RETAIL RATE                 Dark Hedges Experience works    We offer famils for our agents
£11 ADULT                            £22 ADULT                   with trade.                     who sell tours on our behalf.
£7 CHILD
                                     WHOLESALE RATE              All our products are            GROUPS
WHOLESALE RATE                       NEGOTIABLE                  commissionable.
NEGOTIABLE                                                                                       For groups of 10 persons
                                     RECOMMENDED FOR AGES        Commission rates are            and more, ask our team for
CHILD 5 - 16                         16+. ASK ABOUT OUR FAMILY   negotiable, and will consider   discounted group rates.
UNDER 5’S FREE                       FRIENDLY OPTIONS            customer target rate.

For further information on the above please email us
info@darkhedgesexperience.com

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BOOKING

DARK HEDGES
HOW TO BOOK
BOOKINGS ARE MADE VIA               Agent/wholesaler invoices for the       any instructions in relation to the   Note that the transaction fee is not
OUR WEBSITE                         experience by The Dark hedges           Activity from the Operator at all     refundable.
                                    Experience Limited                      time.
www.darkhedgesexperience.com                                                                                      Cancellation of an activity within
or via email                        TERMS & CONDITIONS                      These terms are subject to rights     48hrs of the activity will incur a
info@darkhedgesexperience.com                                               and remedies you have under the       20% cancellation fee. Cancellation
                                    Both the Operator and any               Consumer Rights Act 2015              within 12hrs of activity will incur
Contact Deirdre Donnelly            Agent (including their respective                                             100% cancellation fee.
if you have any issues              employees, agents, officers and         CANCELLATION POLICY
deirdre@darkhedgesexperience.com    directors) exclude, to the fullest                                            Please note Agent Policy may
                                    extent possible under law, all and      The Dark Hedges Experience            differ slightly from the Operators.
All bookings will be confirmed by   any liability for any loss, damage      must uphold a strict cancellation     “No Shows” will be charged at
our Experience Team within 24       or injury (whether direct or indirect   and refund policy at all times        100% of the applicable rate, of the
hours email response.               or consequential, however arising)      upholding consumer rights.            activities booked.
                                    suffered by the Guest or any            No refunds within 12 hours
Wholesaler/in-bounder/agent can     person associated with the Guest        of departure unless the
be provided an agent login to our   in relation to the booked activity.     Operator cancels the activity
booking system to book direct.                                              due to weather conditions or
                                    All activities have elements of         circumstances that may have
                                    risk and all guests undertaking         impacted on the waterways, road
                                    any Activity do so voluntarily and      or tracks. Otherwise, refunds are
                                    at their own risk . To the extent       granted solely at the discretion
                                    permitted by applicable laws, all       of the Agent according to the
                                    warranties, representations and         Operator ’s cancellation policy.
                                    implied terms are also excluded.        Refunds may be obtained from the
                                    All Guests agree to adhere to           Booking Agent or the Operator.

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SPIRIT OF HOSTING

DARK HEDGES
SPIRIT OF HOSTING
“All our staff are trained in      1. PUT THE VISITOR                 3. SPEAK TO THE                 5. SET THE PACE - We plot
our custom designed Spirit            AT HEART - We build                SENSES - We combine            the Experience second-by-
of Hosting program, this is          the Experience around              sight, sound, smell and         second, varying the energy
the gold star standard of            the visitor, to ensure it ’s       touch to provoke immediate,     levels to create a clear
hosting in tourism”                  individually engaging,             instinctive reactions,and       narrative arc.
                                     emotional and enriching.           speak to people in a
WHY WE DO THIS?                      We always view things from         powerful way.                 6. HOST WITH
                                     the visitor ’s perspective.                                         EXCELLENCE - We build
Ensure consistency of the                                             4. EVOKE EMOTION - We             in the Spirit of Hosting, with
experience across all Story        2. TELL A POWERFUL                   take people on an emotional     opportunities for personal
Guides                                STORY - We’ll work                journey, because emotions       interaction, connection
                                     with you to unearth the            create memories, and            and exchange.
Providing a warm “local”             fascinating, surprising,           memories are shared.
welcome for each visitor             intriguing or dramatic stories
                                     behind your brand: these are
Give visitors an unforgettable       the building blocks of the                                                        IT OF H
experience of the Dark Hedges.       whole Experience.                                                              IR         O
                                                                                                                P

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TOUR OPERATORS

DARK HEDGES
LARGE GROUP
TOUR OPERATORS
We welcome large coach             For further information on
operators to the Dark Hedges       the above please email us
Experience.                        info@darkhedgesexperience.com

We are proactively working
throughout the UK and
internationally to customise
a tour that fits around group
itineraries.

For groups of 10 persons and
more, ask our team about
discounted group rates.

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DIRECTIONS

DARK HEDGES
DIRECTIONS
Head to Stranocum Village and       TRAVEL TIME FROM
follow Gracehill Road all the way
to the Dark Hedges Experience       1. BELFAST
Centre. Tour parking is available   1 hour drive
here.
                                    2. DUBLIN
Please note the Dark Hedges         3 hours drive
road is closed to motor vehicles.
Foot traffic only.                  3. GIANTS CAUSEWAY
                                    20 minutes drive
PARKING
At The Experience Centre, just      4. CARRICK - A - REDE
50m from the Hedges Hotel           20 minutes drive
reception. Parking fees may
apply.                              For further information on
                                    the above please email us
                                    info@darkhedgesexperience.com

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CONTACTS

DARK HEDGES
KEY CONTACTS
THE DARK HEDGES E XPERIENCE

Experience Centre c/o The Hedges Hotel
139a Ballinlea Road, Stranocum,
Ballymoney, County Antrim, BT53 8PX , Northern Ireland

EMAIL
info@darkhedgesexperience.com

E XPERIENCE MANAGER
Deirdre Donnelly
deirdre@darkhedgesexperience.com

REGIONAL MANAGER
Michelle Thompson
michelle@amantitourism.com

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FOLLOW US

                                      INSTAGRAM                 FACEBOOK               T WIT TER
                                 @DARKHEDGESE XPERIENCE   @DARKHEDGESE XPERIENCE   @DARKHEDGESE XPE1

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WEBSITE

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