BIM STRATEGY - JOBS +1200 - Bord Iascaigh Mhara
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BIM STRATEGY
CAPTURING IRELAND’S SHARE OF
THE GLOBAL SEAFOOD OPPORTUNITY
JOBS +1200
SEAFOOD SALES g1 billion
An action plan to deliver 1200 jobs
and €1 billion seafood sales by
building scale and enhancing competitiveness
in the Irish seafood sector.
BIM’s Vision and Mission Statements 02
Minister’s Foreword
Simon Coveney TD,
Minister for Agriculture, Food and the Marine 04
Chairman’s Acknowledgement
Kieran Calnan, Chairman of BIM 05
Chief Executive’s Introduction
Jason Whooley, CEO of BIM 06
Key Targets for end 2017 08
Current Industry Situation 10
The BIM Strategy 2013 – 2017 12
Five Strategic Priorities
01 E xpand the raw material supply from fisheries
and aquaculture to Irish processors 12
02 Maximise additional value from the raw material base 14
03 Create scale within industry structures 16
04 Develop industry skills that will help to grow the sector 18
05 Enhance the environmental sustainability of Irish seafood 20
Glossary 23
2 BIM STRATEGY 2013 – 2017 BIM STRATEGY 2013 – 2017 1
Our Mission
BIM’s mission is to grow a thriving Irish
Our Vision seafood industry; expand the raw material
base, add value and develop efficient
A scaled Irish seafood industry capitalising on the
growing opportunities for seafood in global markets supply chains that together deliver on the
and proividing sustainable employment Government’s Food Harvest 2020 targets
Our Vision
in our coastal communities. for seafood and create sustainable jobs.
A scaled Irish seafood industry capitalising
on the growing opportunities for seafood
in global markets and providing sustainable
employment in our coastal communities.
2 BIM STRATEGY 2013 – 2017 BIM STRATEGY 2013 – 2017 3
Chairman’s
Minister’s Foreword Acknowledgement
It is my firm belief that the Irish seafood In particular, I am pleased to see the way in Since taking up the post of Chairman of The objectives and targets set out in our
industry is and will continue to be, an which this strategy ‘Capturing Ireland’s Share BIM in June 2012 and having worked in the strategic plan are both realistic and achievable
important, robust and resilient component of the Global Seafood Opportunity’ has been rural economy for many years, I have a great yet have the potential to take the industry to
of the overall Irish economy. My confidence designed to dovetail with the targets and appreciation of the importance of job creation a new level. The key areas of focus through
in the Irish fishing sector, the Irish fish farming objectives set out in the overarching Food and economic activity in rural and coastal which BIM will seek to achieve the targets are:
sector and in Irish seafood generally has been Harvest 2020 national food production plan, areas. In that context, I have been greatly
››Expand the raw material base,
re-enforced over the past two years, since my and with Harnessing Our Ocean Wealth 2020. impressed with the opportunity presented by
appointment as Minister with responsibility These strategies set out ambitious targets for the seafood industry. ››Optimise added value to our product,
for the Marine. growth in output, job creation and increased
Throughout the process of preparing this ››Enhance the industry’s structures,
exports from the seafood sector and the
I am, therefore, particularly pleased to strategic plan and the setting of objectives
welcome this new five year strategy from BIM,
actions set out in BIM’s strategy will facilitate
and targets, we have engaged in a broad
››Seek new sources of finance
the achievement of these targets. and strategic partners,
an agency with a long and distinguished record consultative approach. This included discussions
of developing Irish seafood and supporting As the Irish Presidency, we have concluded a with Irish/international leaders in the food ››Continue to pro-actively improve the skills
Ireland’s coastal communities. This new far reaching, ambitious reform of the Common industry and key members of the Irish seafood of our fishermen, fish farmers and processors,
strategy will build on the great work previously Fisheries Policy. We have now secured the industry. We reviewed material from within and
undertaken by BIM on behalf of the industry agreement which has the support of almost our own resources in BIM including trends and
and add a new focus and impetus to the all EU countries and Members of the European opportunities in the national and international
››Enhance the sustainability of Irish seafood.
growth of the seafood sector in future years. Parliament. We need now to focus on effective food industry as well as information and data I am enormously impressed with the high
delivery of all aspects of the new CFP, including from key international organisations concerned calibre of staff and the level of expertise within
I have been impressed with the transformation
ending the unacceptable practice of discarding with seafood. BIM. Our new five year strategy offers an
of BIM as a development agency since the
fish at sea. exciting opportunity for us to drive a change
formation of the current Government in 2011. In view of the importance of the seafood
agenda for our industry. BIM will take the
I am satisfied that BIM is now a focussed, lean BIM will be centrally involved in identifying sector to Irish food exports and to the national
leadership role required to steer the seafood
and relevant agency and I congratulate the and promoting measures such as reducing economy, it is imperative that a roadmap for
industry forward so that it will capitalise
Board and management of BIM for bringing catches of juvenile fish and other vulnerable the sector is set out in a clear and concise
on the market opportunities, create new
about the modernization and changes stocks so that fishermen are supported in the manner and this is best achieved by proper
jobs and achieve its full economic potential
necessary to streamline the organisation. transition to new sustainable fishing practices. debate and discussion within the industry. The
in the years ahead.
In that context, I am pleased to note that BIM primary producers, whether they be fishermen
Given the challenge of rebuilding our national
has included actions in their strategy to assist or fish farmers, are central to this strategy. To conclude, the Government’s Food Harvest
economy, I welcome the fact that BIM’s
the Irish industry in coming into compliance 2020 report acknowledges the potential of
strategy is geared to generating value growth Through the actions set out in this strategy,
with these new measures that will deliver the seafood sector to increase output, value
from an important indigenous industry which BIM will seek to deliver on a number of high
environmental sustainability. and jobs. There is now a growing awareness
will create much needed jobs in our coastal level targets. Given the acceptance that the
of the need to develop our natural resource
regions. I am very encouraged to note the I strongly believe that the reformed CFP, seafood sector has the potential to grow,
based industries. Therefore I believe that the
strong commercial focus which BIM has placed once implemented and embedded, will provide add value, expand sales and exports, and
current economic landscape offers new options
at the centre of this business friendly strategy. the basis for a significant period of growth most importantly to create new jobs, it is our
in global food markets and presents a real
Its emphasis on growing the value of the for the Irish fishing industry and the wider intention to deliver 1200 jobs and e1 billion in
opportunity to achieve a transformation in the
seafood sector and creating jobs and exports seafood sector. sales by the end of 2017.
Irish seafood industry. I look forward to BIM
is most relevant at this critical time in our
I am conscious of BIM’s long heritage in playing a key role in that transformation.
national recovery.
developing Irish seafood and sustaining coastal
communities. Based on the contents of this
strategy, I have every confidence that they will
Simon Coveney TD continue to fulfil this role into the future. Kieran Calnan
Minister for Agriculture, Chairman of BIM
Food and the Marine
4 BIM STRATEGY 2013 – 2017 BIM STRATEGY 2013 – 2017 5
Estimated growth in per capita
consumption of seafood
1995
EUROPE
2020
Introduction by
Chief Executive CHINA
First of all I would like to thank Minister Opportunities in the market will not be Overall, the total sales of seafood both export This strategy, together with our annual work
Coveney for his on-going support for BIM restricted to Asia. In the short term, the and on the home market amounted to some programmes which will seek to action it, have
and for his leadership to the wider seafood continuing recessionary situation in key m845 million. all been constructed in line with the targets
sector. Like the Minister, I believe that the seafood markets such as Spain, Italy and to and objectives set out in the key government
Although the seafood processing sector is
Irish seafood sector represents a tremendous a lesser extent France, will make trading policies relating directly or indirectly to the
characterised by a large number of companies, seafood sector over the next five years to 2017.
opportunity to create sustainable employment conditions in these markets challenging. In the
at least 80% of sales is accounted for by We firmly believe that our new strategy and
in our remote, coastal communities as well as longer term however, the shifting of global
40 companies in which the turnover ranges series of high level actions will serve to lead the
adding more export value to the Irish economy. seafood supply to the east in the absence of
from a high of m50 million to m5 million. Irish seafood sector to new levels of output,
increased production will inevitably create
In the last three years we, in BIM, have made A significant number of smaller companies employment, sophistication and prosperity.
supply constraints and thereby will present
enormous efforts to become more effective, have sales of less than m1 million. It is
opportunities for Irish producers in these Of course, BIM will continue to administer
and maximise the use of our more constrained noteworthy that turnover for a typical EU
important traditional markets also. Thus, either financial assistance via the new European
resources both from a financial and a human competitor company is approximately m50
through developing new markets in the Far Maritime and Fisheries Fund (EMFF)
perspective. I am pleased to report that today million. Small and medium sized seafood
East or by finding niches in the traditional Operational Programme to our client base.
we are a leaner and fitter organisation, ready companies, many of which are family owned,
markets there will be opportunities for Irish We will also continue to work closely and
to take on new opportunities for the seafood are and will continue to be an essential
seafood to expand. synergistically with our parent department
sector. component of the Irish seafood landscape.
While we are excited by the positive global However, when we look at the scale of the DAFM and partner agencies – Bord Bia,
Context for developing the new Strategy – Marine Institute, Enterprise Ireland, Údarás na
macro trends for seafood, our strategy must market opportunity as outlined above and we
the Opportunity Gaeltachta and The Sea-Fisheries Protection
also consider the more challenging economic consider the high level of fragmentation in our
There are a number of significant macro trends situation which Ireland faces. The constraints sector, it is clear that changes are needed in Authority – in pursuit of common objectives
which are determining the future of our on public expenditure means we must how our sector approaches the global seafood and to support existing programmes and
redouble our efforts to ensure that public market. Thus, the main theme of this strategy is develop exciting new initiatives on behalf
seafood business. With world population set
of the sector.
to reach eight billion by 2025, it is clear that a funding, whether national or from the EU, the need to realise scale in the seafood sector,
huge expansion in food production, including must be invested in the most effective manner to engender greater competitiveness and take In conclusion, my message in this strategy
seafood, will be required to meet the demand possible so that the targets set out in this advantage of the global market opportunities to all our stakeholders is simple, the Irish
that will be created by this population surge. strategy can be realised. It is timely at this point for seafood. industry’s ability to really capitalise on
to summarise the current status of our sector. the undoubted market opportunities are
In tandem with the forecast population growth, Our Approach in the new Strategy
dependent on increasing scale. Appropriate
is the fact that the world’s centre of economic Current state of the Irish seafood sector
The mega trends referred to earlier call for a scale will enable the sector to invest in
gravity is moving towards the east. Last year,
At primary production level, seafish landings* new approach in developing this strategy for marketing, new product development and
28% of the world’s middle class lived in the Asia
to Irish ports in 2011 were 198,937 tonnes 2013-2017. Where the last BIM Strategy for human resources, all of which are essential to
Pacific region. By 2020 this level will increase to secure new higher value markets and critically,
valued at m269 million. Provisional data for 2010-2012, ‘Delivering on the Potential for
54% and by 2030 it will reach two thirds. I am improve prices being returned to our primary
2012 shows that output from the aquaculture Irish Seafood’ focused down to an itemised
confident that this rate of income growth in producers. In turn, this will result in the sector
sector amounted to 36,700 tonnes valued at list of actions, the new approach is to present
Asia Pacific will have far reaching implications delivering much needed jobs and exports to
m133 million. The seafood export sector has a strategic direction centred around five
for consumption and trade in seafood. There is the national economy over the next five years.
been performing well over the last few years key priority areas which will be supported
a strong preference for seafood in this region
and in 2012, exports of Irish seafood increased by a number of specific high level projects.
and growing incomes will drive demand for The scale and projected growth of seafood
20% in value to m516 million on an increased These projects will be undertaken by BIM in
a wider range of seafood products. This is consumption in China presents a very significant
volume of 350,032 tonnes. The leading export partnership with industry and will prioritise
evidenced by the growth in consumption of
seafood in China, where in 1995 per capita
markets are France (m115 million), Great Britain expanding the raw material supply, increasing market opportunity for seafood over the next decade,
(m78 million), Spain (m54 million), Germany added value, aquaculture growth, scaling while Europe’s high dependency on imports will
consumption was just 7kgs and by 2020 it is
Jason Whooley (m28 million) and Italy (m27 million). Outside the sector, developing skills and enhancing
expected to reach 36kgs per capita. With a inevitably result in supply shortages for some species.
of the EU, the key export destinations are sustainability.
CEO of BIM population of 1.3 billion, the implications for
seafood consumption are very clear.
West Africa, Egypt, Russia and Asia (combined
The projects will be BIM’s means of leading the Given our access to raw material supply, Ireland
value m155 million). Sales on the domestic is uniquely placed to be a central figure in the
growth of the industry from its current status
market reached m329 million and while the
to reach a new potential and m1 billion sales development and expansion of the global market.
retail sector has seen reasonable stability, the
and will be informed by the vision our strategy
food service business continues to be adversely
sets for the seafood sector.
impacted by the economic climate. *latest available data from SFPA
6 BIM STRATEGY 2013 – 2017 BIM STRATEGY 2013 – 2017 7
Key Targets for end 2017
JOBS CREATED
1200
SALES VALUE
g1 billion
OF WHICH EXPORTS
g650 million
OF WHICH DOMESTIC
g350 million
TRAINING PLACES DELIVERED
8,000
EXPAND RAW
MATERIAL SUPPLY
+ 45,000 TONNES
4 COMPANIES WITH
A TURNOVER OF
+g50 million
8 BIM STRATEGY 2013 – 2017 BIM STRATEGY 2013 – 2017 9
Current Industry Situation
Capture Fisheries – Landings to Irish Ports in 2011 Irish Seafood Exports by Market and % Share in 2012
AFRICA Other NON-EU €11m
Tonnes e000 2%
(inc Nigeria,
Cameroon & Egypt) €108m 21%
Pelagic Fish 127,605 86,900
23% FRANCE €115m
Demersal Fish 45,547 94,195 ASIA
Shellfish 25,785 88,004 (inc China, Japan
& South Korea) €26m 5%
Total 198,937 269,099
RUSSIA €10m 2%
Note: Latest available data from SFPA Other EU €59m 11% 15% GREAT BRITAIN €78m
ITALY €27m 5%
GERMANY €28m 6% 10% SPAIN €54m
Aquaculture Production in 2012
Irish Seafood Exports by Volume and Value in 2010 – 2012
Tonnes e000
Finfish 13,880 83,830 600,000
Shellfish 22,820 48,940
500,000
516,561
Total 36,700 132,770
€’000
400,000 430,186 €115m, 23%
379,405 €’000
300,000 €’000 350,032
TONNES
275,904
200,000 TONNES 243,125
TONNES
Industry Employment 100,000
The seafood industry supports the economic viability of many coastal
communities, directly generating or supporting approximately 11,000 jobs. 2010 2011 2012
This includes full and part time/casual employment in the fisheries,
aquaculture, seafood processing and ancillary services sectors as shown below.
Value of Sales on the Domestic Market in 2010 – 2012
Full Time Part Time Total
400,0000
Total Fisheries 3,924 1,060 4,984
Aquaculture 693 1,023 1,716 300,0000 €333m €329m
€319m
Processing 2,200 660 2,860 200,0000
Ancillary 1,440 1,440
100,0000
Total 11,000 11,000
2010 2011 2012
10 BIM STRATEGY 2013 – 2017 BIM STRATEGY 2013 – 2017 11
01
EXPAND THE RAW MATERIAL
SUPPLY FROM FISHERIES AND
AQUACULTURE TO IRISH PROCESSORS
Key actions BIM will undertake to
Why is this important? ensure that this objective is delivered
The demand for seafood is growing and over the BIM is confident that the combination of these factors ››BIM working in conjunction with ››Investigate an e-trading seafood ››Promote the diversification of
next decade is projected to grow by 42 million tonnes will create new business opportunities for Irish seafood. Údarás na Gaeltachta will evaluate, platform that will increase new species and new technologies
per annum according to the Food and Agricultural If the Irish seafood industry is to gain advantage from and where necessary reconfigure, the volume of fish caught off in the sector. In certain high-risk
Organisation (FAO). The major factors contributing to this prospective growth in demand then it is imperative potential and existing aquaculture the Irish coast being processed areas, undertake pilot or prototype
this growth are the increasing world population, the that it expands output if it is to compete on the global licence locations (including an by Irish processors. projects in conjunction with industry
growth in spending power in Asia and the preference marketplace. Therefore, it is essential that additional investigation of further deep sea players to assess the feasibility of
in that region for seafood. The growing demand for sources of raw material are sought to generate the salmon farm locations) to accelerate ››Work in conjunction with the innovative technology.
seafood in Asia may be expected to have a knock-on expanded levels of new and innovative value added development, bring redundant Marine Institute and directly
effect in traditional markets in Europe which are now seafood products that will be needed to capitalise licensed capacity back into with the catching sector to ensure ››Expand the farming of edible
production and improve and optimal utilisation of existing seaweed and other seaweeds for
almost 65% dependant on imports. on the emerging market opportunities.
standardise environmental resources including blue whiting use in areas such as functional
performance and overall compliance and boarfish. In addition, foods, animal feed supplements,
with conservation needs and investigate possibilities for nutraceuticals and horticulture.
regulatory requirements. under-utilised species that may
provide commercial opportunities.
››Significantly develop the
aquaculture sector, within the ››Promote the development and
context of clearly defined national expansion of traditional aquaculture
policies, output targets and species with particular emphasis on
environmental targets. This will those species with real commercial
be derived from the new Strategy potential.
for Aquaculture to be produced
in tandem with the Seafood
Operational Programme 2014–2020
which will give effect to the new
European Maritime and Fisheries
Fund (EMFF).
If the Irish seafood industry is to gain
advantage from this prospective growth
in demand then it is imperative that it
expands output if it is to compete on the
global marketplace.
12 BIM STRATEGY 2013 – 2017 BIM STRATEGY 2013 – 2017 13
02
MAXIMISE ADDITIONAL VALUE
FROM THE RAW MATERIAL BASE
Key actions BIM will undertake to
Why is this important? ensure that this objective is delivered
When one looks at the global market, it is clear that The need to move from commodity trading – with the ›› Using commercially relevant market ›› Support job creation and greater ›› Establish formal strategic alliances
Ireland is a small player in the world seafood scene. exception of some pelagic species – is of paramount research and intelligence, we will economic activity of small-scale with University College Cork and
As a consequence, Irish seafood cannot and should not importance for Irish seafood. In addition, the need for work to develop ‘ready to launch’ operators, in particular through Letterkenny Institute of Technology
try to compete on a cost basis against cheaper third added value products is driven by younger generations new product concepts within the the establishment and active to create stronger industry links
country products such as pangasius or tilapia which of consumers that are demanding more convenience SDC that could be made available promotion of Fisheries Local to the third level sector including
are heavily imported into the EU. If we are to maximise in product presentation and meal preparation. This to industry through various Action Groups (FLAGs) in coastal access to relevant graduates and
the return from our precious seafood resource, we need is a feature of newly emerging markets in Asia and commercial options. communities. the development of innovation
to differentiate Irish seafood products from those of elsewhere as well as in traditional European markets. clusters around the seafood sector.
lower cost producers. ›› Work with fishermen, sales ›› Work with Enterprise Ireland
A strong focus on maximising additional value will ensure organisations and processors to to provide a Green Business ›› Develop the domestic retail and
that the industry will be able to keep abreast of this develop more integrated industry Programme to the processing sector food service sectors, covering
trend and ultimately, protect market share and ensure structures to enable the industry that will focus on achieving cost the areas of quality, food safety,
long term financial sustainability. The facilities at the to compete more effectively in the reductions in energy, water and knowledge transfer and skills
Seafood Development Centre (SDC) will critically support international marketplace. utilities as well as supporting a development.
this priority objective. positive environmental profile with
›› Proactively work with Bord Bia to Bord Bia’s Origin Green initiative. ›› Provide expert support to assist
develop a marketing strategy for seafood businesses achieve
seafood. ›› Place a specific focus on developing adherence to necessary hygiene
A strong focus on maximising product options from species and food safety standards required
›› Facilitated by the Seafood
additional value will ensure Processing Investment Scheme
such as blue whiting and boarfish by Irish and EU legislation.
including the evaluation of marine
that the industry will be able to which is under the aegis of our proteins. ›› Ensure that top quality seafood
protect market share and ensure parent department DAFM, BIM
will continue to work with seafood ›› Provide a business planning service
product is being produced by the
sector by encouraging investment
long term financial sustainability. companies to build scale in their to the seafood sector. in the improvement of safety,
businesses in conjunction with working and hygiene conditions
Enterprise Ireland and Údarás ›› To ensure a ready availability of the fishing fleet.
na Gaeltachta. of sound, comprehensive statistical
and economic analysis on the
›› A ssess the potential for branding seafood industry that will help
using appropriate quality inform policy and support for
assurance standards together the sector, BIM will produce and
with certification such as Organic circulate regular economic reports
or Eco-labelling. with an initial focus on the main
harbours and hinterland areas.
›› Promote the widespread use of
BIM’s product certification and ›› Collaborate with Teagasc to explore
assurance schemes, including R&D potential opportunities for the
the PGI (Protected Geographic seafood sector.
Indicator) status for salmon and
14 BIM STRATEGY 2013 – 2017 other products. BIM STRATEGY 2013 – 2017 15
03 BIM will lead the sector in its effort
to build scale and to create the
necessary level of competitiveness
to compete in the long term and
realise the sector’s capacity to
grow revenue and generate jobs.
CREATE SCALE WITHIN
INDUSTRY STRUCTURES
Key actions BIM will undertake to
Why is this important? ensure that this objective is delivered
The Irish seafood industry employs up to 11,000 Over the next five years, BIM will lead the sector in ››Attract international strategic ››Develop skills and competencies to ››Adopt a more commercial approach
people in fishing, fish farming and fish processing its effort to build scale and to create the necessary partners to the sector through the pursue new areas of public funding for BIM to deal with start-up
and these jobs are located in peripheral coastal regions. level of competitiveness to compete in the long term identification of specific species for the sector from EU Programmes projects including the use of trial
The companies in the sector are dominated by family and realise the sector’s capacity to grow revenue opportunities with associated on the structural frameworks. farms and campus companies.
owned firms and there are 180 registered seafood and generate jobs. business plans.
companies with processing facilities in Ireland. ››Provide support packages and ››Build on existing joint ventures
Appropriate scale, particularly in defined product
A large proportion of this number are small scale firms
categories will enable a company or a group of
››Facilitate the establishment of expert advice to generate greater established in 2012 in the Chinese
with a turnover ranging from e3 million to e10 million. a Seafood Investment Fund with synergies within the seafood and French markets and further
companies working collaboratively to invest in marketing,
In addition there is a significant number of artisanal private sector interests to increase sector that will enable it compete expand this work to focus on Russia
research, advanced business and monitoring systems,
scale operations supplying dispersed local markets the capital available for the Irish more effectively in the international and Brazil, working in a proactive
all of which open access to new markets and improve
such as shops and restaurants. This contrasts with seafood industry. marketplace. partnership with Bord Bia.
company profitability.
a typical European competitor with a turnover
in the order of e50 million. Compounding the lack BIM commenced this work in 2012 with the Route
of scale is our geographic position on the periphery to Market Programme and over the next five years
of mainland Europe. through the implementation of this strategy, we will
continue to work with industry on an ambitious business
In reality, this means that it can be very difficult for Irish
development strategy.
seafood companies supplying perishable product to
compete with their much larger European counterparts
in the market place. This is particularly relevant when
dealing with buyers from large continental companies
that require daily delivery arrangements.
Over the next five years through
the implementation of this strategy,
BIM will continue to work with
industry on an ambitious business
development strategy.
16 BIM STRATEGY 2013 – 2017 BIM STRATEGY 2013 – 2017 1704
DEVELOP INDUSTRY SKILLS
THAT WILL HELP TO GROW
THE SECTOR
Key actions BIM will undertake to
Why is this important? ensure that this objective is delivered
In common with other business sectors, the seafood The National Fisheries College, with locations in ››Develop a targeted seafood ››Provide practical certificate ››Continue to provide statutory
industry needs a regular supply of suitably trained Greencastle, Castletownbere and Dun Laoghaire, leadership programme for key and diploma courses, including (Department of Transport), safety
and skilled personnel to work on board fishing vessels, is equipped to deliver a broad range of Department industry players in conjunction essential safety training, leading to and FETAC accredited training places
on fish farms and in processing plants. BIM already has of Transport and FETAC accredited courses. These include with a third level institution(s) recognised qualifications from the to fishermen, fish farm workers and
a long established record of providing the industry with fishing vessel deck officer and engineering Certificates and relevant agencies. Department of Transport and FETAC others working in the sector.
vocational training for appropriate qualifications to work of Competency training and short duration courses on
at the BIM training colleges in
as crew members, skippers and engineers on fishing safety, radio, first aid and other nautical skills. BIM’s ››Build new strategic partnerships ››Provide relevant courses at various
Greencastle and Castletownbere.
vessels, and this vital service will continue over the mobile Coastal Training Units provide short courses in with leading Irish third level fishing ports through the mobile
next five years. This strategy marks the introduction safety, radio, engineering and navigation at ports around institutions that promote ››In conjunction with the catching Coastal Training Units.
of a new era of professionalism in the sector and BIM’s the coast offering industry practitioners convenient structured, career centred, sector and other key stake holders
skill development programmes will reflect this. access to necessary training. Courses related to product ››Work with industry to improve
professional development for (Maritime Safety Directorate of the
handling for seafood processors and traders are provided the occupational health and safety
The provision of accredited training services allied with those working in the seafood Department of Transport, Tourism
in the Seafood Development Centre (SDC) at Clonakilty. environment for crew serving on
our new approach with third level institutions will secure sector including skippers, and Sport; Marine Survey Office;
the seafood sector’s place in the modern Irish economy. An integral component of this new strategy will engineers and deckhands. Irish Coast Guard etc) develop aquaculture and fishing vessels and
The new approach will ensure that the skills development be the promotion and development of business and implement a strategic upgrade staff working in seafood processing
work which BIM undertakes for the seafood sector, is management skills in the sector through leadership ››In conjunction with other training of the training programme for operations.
placed and accredited to the National and EU Framework programmes and through the introduction of new providers and through the SDC, sea fishermen with particular
Qualifications, so that our actions are fully compatible seafood business management courses with selected facilitate technology know-how emphasis on safety and on
with the requirements for ‘portable qualifications’ and third level institutions aimed at attracting potential in processing, innovation and new professional qualifications including
life long learning progression. seafood graduates into the sector. The provision product development, supported the introduction of courses
of appropriate skills and training to the sector will where appropriate, by mentoring consistent with the requirements
underpin the drive towards competitiveness which and FETAC accredited training. of the International Convention on
is the central focus of this strategy.
Standards of Training, Certification
and Watchkeeping for Fishing Vessel
Personnel (STCWf).
The provision of accredited training
services allied with our new
approach with third level institutions
will secure the seafood sector’s
place in the modern Irish economy.
18 BIM STRATEGY 2013 – 2017 BIM STRATEGY 2013 – 2017 1905
ENHANCE THE ENVIRONMENTAL
SUSTAINABILITY OF IRISH SEAFOOD
Key actions BIM will undertake to
Why is this important? ensure that this objective is delivered
BIM’s priority to enhance the sustainability of seafood Through our development initiatives, we will seek to ››Co-operate with Bord Bia to ››Facilitate the adoption by industry ››Actively assist DAFM and the MI –
will have regard to the Europe 2020 Strategy which grow the seafood sector by applying green economy leverage added value from BIM’s sectors of sustainability standards including the provision of survey
sets the agenda for creating a resource efficient Europe. principles that align the preferences of environmentally unique suite of product certification such as MSC or the FAO based and GIS based expert services –
This has informed the Government’s ‘Our Sustainable conscious consumers while maximising renewable and assurance schemes through approach. in the preparation of Appropriate
Future - A framework for sustainable development resources to reduce waste and input costs, and to alignment with their promotional Assessments. BIM will work with
for Ireland’ which offers a vision for how Ireland can embrace assured food production systems. campaigns and, in particular, the ››Cognisant of the new Common industry to produce fishery Natura
achieve a resource efficient, low carbon and climate Origin Green initiative. Fisheries Policy and specifically the plans to provide compliance with
Consumers worldwide now want to know where their issue of the obligation to land all
resilient future. the requirements of the Birds and
seafood is coming from and are concerned that the ››Promote the widespread use of catches, BIM will work with the Habitats Directives with regard to
Our programmes will also be informed by the new seafood they consume is responsibly sourced. In this BIM’s certified Eco labels through industry to develop new approaches aquaculture licensing and fisheries
Common Fisheries Policy (CFP) which is due to take effect context, specific projects for the strategy will include the implementation of operator to implement the obligation such as management and control.
in 2014. This will focus on the broader maritime picture the potential for branding using appropriate quality based Environmental Code of measures to reduce and eliminate
as advocated by the Integrated Maritime Policy (IMP) and assurance standards together with certification such Practice for Irish Aquaculture discarding of commercial fish species. ››Via the Co-ordinated Local
its environmental pillar, the Marine Strategy Framework as MSC, Organic or Eco-labelling. BIM’s schemes are Companies and Traders (ECOPACT) Aquaculture Management
Directive. The new policy will be based on exploiting geared towards assuring that all products covered by and wild fisheries (Seafood EMS/ ››Develop technical conservations Systems (CLAMS) process BIM
fisheries resources sustainably. them are sustainable, safe and traceable. Stewardship Standard) sectors. measures that reduce the bycatch will assist operators and DAFM to
of protected species (including take collective actions to reduce
Ecological sustainability is therefore a basic premise for BIM will seek to ensure that’s our assurance schemes
marine mammals and seabirds) the environmental footprint of
the economic and social future of European fisheries, and align with the Bord Bia Origin Green project. The
and the impact of fishing gears aquaculture operations and improve
the development of the wider seafood sector. The CFP sustainability positioning provided by this Origin Green
on the seabed and on the wider levels of public safety by enhanced
will provide critical support for the long-term sustainable brand initiative will permit participant companies to
marine environment. This work marking of aquaculture sites and
future of Ireland’s seafood sector and for ensuring that it engage directly with the challenges of sustainability,
will focus on modified and interpretation.
can retain access to and grow the resource base on which reducing energy inputs, minimising carbon footprint
alternative fishing gear and the
the industry is dependent. and lessening environmental impact. In turn, this will
development of environmentally
secure better prices to the food and seafood sectors.
friendly fishing methods.
This initiative will allow participant
companies to engage directly with
the challenges of sustainability,
reducing energy inputs, minimising
carbon footprint and lessening
environmental impact.
20 BIM STRATEGY 2013 – 2017 BIM STRATEGY 2013 – 2017 21Glossary
BIM Bord Iascaigh Mhara
CFP Common Fisheries Policy
CLAMS Co-ordinated Local Aquaculture Management System
CTUs Coastal Training Units
DAFM Department of Agriculture, Food and Marine
DoT Department of Transport
ECOPACT Environmental Code of Practice for
Irish Aquaculture Companies and Traders
EI Enterprise Ireland
EMS Environmental Management Systems
EFF European Fisheries Fund
EMFF European Maritime and Fisheries Fund
EU European Union
FAO Food and Agriculture Organization of the United Nations
FETAC Further Education and Training Awards Council
FLAGs Fisheries Local Action Groups
GIS Geographic Information System
ICZM Integrated Coastal Zone Management
MI Marine Institute
MSC Marine Stewardship Council
MSFD Marine Strategy Framework Directive
NFC National Fisheries College
NPD New Product Development
SDC Seafood Development Centre
SFPA Sea Fisheries Protection Agency
SPIS Seafood Processing Investment Scheme
SAC Special Area of Conservation
UnaG Údarás Na Gaeltachta
22 BIM STRATEGY 2013 – 2017 2324 BIM STRATEGY 2013 – 2017 BIM STRATEGY 2013 – 2017 25
BIM STRATEGY
2013
2017
BIM CLONAKILTY
Clogheen Road
Clonakilty
Co. Cork
T +353 1 2144100
E info@bim.ie
BIM DUN LAOGHAIRE
Crofton Road
Dun Laoghaire
Co. Dublin
T +353 1 2144100
E info@bim.ie
BIM KILLYBEGS
The New Pier
Killybegs
Co. Donegal
T +353 74 9732600
E killybegsoffice@bim.ie
BIM GALWAY
New Docks
Galway
Co. Galway
T +353 91 564 318/19
E galwayoffice@bim.ie
NATIONAL FISHERIES
COLLEGE
Greencastle
Co. Donegal
T +353 74 938 1068
E nfcgreencastle@bim.ie
Castletownbere
Co. Cork
T +353 27 71230
E rfccastletownbere@bim.ie
www.bim.ie
JOBS +1200
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