Bliss for your - Spring/Summer 2020 - The Vale Foot Clinic
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Bliss
for
your
back ► Relieves the back
► Cushions the feet
► Supports healthy walking
Spring/Summer 2020
Bliss for your back 2
The warm season is on it’s way – extraordinary and
exciting designs can be expected!
For over 10 years now, Joya pro-
vides healthy walking due to our
unique sole technology, which
supports your every day’s mo-
vement routine gently. This
season, we do not only rely on
our health bestsellers, we also
impress with exclusive, color-
ful shoe models, enabling on
o Minder and Kar
l Müller one side- an exceptional soft
Claudi
shoe experience and on the
other a real eye-catcher!
Whether with our business model Rachel Blue Metallic
in the office or with the new trendy sandal Komodo
in Violet with your girlfriends in the city, an impressi-
on is most certainly! Therefore, we do offer suitable
footwear in every living situation in the warm spring
and summer days, so a remarkable warm season can
be assured!
Best Regards from Eastern Switzerland,
Claudio Minder Karl Müller
joyashoes.co.uk
3
The Joya sole categories
motion:
Active walking and standing
The curved sole forces the body to balance and
activates muscles in the back and the feet.
Developed to mimic active walking
and standing in deep sand.
The shoes in this category are
motion
marked with the motion symbol:
4
emotion:
Stress-free walking and standing
The soft and supportive sole helps to minimize
stress for the feet and the back.
Developed to mimic joyful walking
in firmer sand along the waterline.
The shoes in this category are
emotion
marked with the emotion symbol:
joyashoes.co.uk
5
FLORES BEIGE METALLIC
emotion Style
Women
FLORES BRONZE
KOMODO VIOLET
emotion Style
KOMODO GREY BLUE
BALI CHERRY
emotion
6
Bliss
for
Women
your
back
7
ID CAIRO II BLACK
motion
Women
ID JEWEL CHAMPAGNE
motion
ID KYOTO GOLD
motion
VIENNA BEIGE METALLIC
emotion
8
Women
At Joya we passionately believe that backpain should
not limit you from walking every day.
Joya Shoes, Switzerland
joyashoes.co.uk
9
Women
Bliss
for
your
back
10JASMINE BLACK
emotion
Style
Women
JASMINE VIOLET
JANE CHAMPAGNE
emotion
JANE BLACK SNAKE
RELAX BLACK
emotion
joyashoes.co.uk
11NATALIE BLUE METALLIC
emotion
Style
Women
ID CASUAL INDIGO
motion
ID ZOOM BLACK VIOLET
motion
ID ZOOM LIGHT GREY
Motion shoe models are fitted with a biomechanic
shaped midfoot roll, the so called Activator.
12Bliss
for
Women
your
back
joyashoes.co.uk
13Women
Bliss
for
your
back
14VANCOUVER GREY
emotion
Women
VANCOUVER BLACK BLUE
emotion
EMMA WHITE
emotion
EMMA CREAM EMMA DARK RED
EMMA NAVY EMMA BLACK
joyashoes.co.uk
15SYDNEY DARK NAVY
emotion
Women
SYDNEY MOONROCK
RACHEL BLUE METALLIC
emotion
Style
RACHEL BEIGE METALLIC
TINA II DARK BLUE
emotion
TINA II SILVER PINK TINA II DARK GREY
TINA II DARK GREY TINA II BLACK SILVER
16Bliss
for
Women
your
back
17Women 18
ELECTRA LIGHT GREY
emotion
Women
ELECTRA LIGHT BLUE
emotion
SS20
ELECTRA SR BLACK
emotion
SLIP-RESISTANT
SR. Slip resistant. Combination of a special rubber compound and tread
SLIP-RESISTANT
design approved and certified grip for slippery floors.
joyashoes.co.uk
19Women
VENICE BEIGE
emotion
WAIKIKI DEEP SEA
emotion
Joya extra width system. Its special midsole can be removed, allowing individual
adaptability that increases the shoe volume and the width of the shoe by 1 size.
20Women
Bliss
for
your
back
al
joyashoes.co.uk
21Women 22
BLISS STX GREY BLUE
emotion
MONTANA LOW PTX CORAL
Women
emotion
Sympatex. The environmentally and skin-
friendly Sympatex membrane reliably protects
against wetness and other weather influences.
PTX Prooftex. Outdoor models are equipped with the water
repellent Prooftex membrane.
joyashoes.co.uk
23ATHENA FIG
emotion
Women
ATHENA DARK BLUE
emotion
ATHENA MOONROCK
emotion
ATHENA BLACK
emotion
24Bliss
for
your
Women
back
joyashoes.co.uk
25Joya Shoes relieve and
strengthen the musculature
Jena University Hospital has performed a study on the
effects of Joya Shoes on the musculature of the legs and
back. Subjects put Joya Shoes to the test in a biomechanical
laboratory while both standing and walking: They investi-
gated the movement processes when walking barefoot,
with Joya Shoes, and with conventional street shoes.
The results of the study were clear:
1 When walking in Joya Shoes, impacts that affect the
body during the stepping phase are absorbed signifi-
cantly more than with conventional shoes or when
walking barefoot due to their shock-absorbing sole.
2 Joya also supports a healthy standing posture in which
the musculature is activated by both micro and macro
movements, which forestalls the onset of heavy legs.
3 Joya models featuring the soft and elastic Emotion Sole
provide relief to muscles and are therefore also suitable
for extended periods of wear.
4 Joya models featuring the Motion Sole exhibit an
activating characteristic and as such can be considered
fitness equipment.
5 Relief is also provided for spinal discs and joints
because activation of the muscles in the feet, legs,
and back strengthen the body’s active shock-absorbing
system.
26«When you put on a pair of Joya Shoes, you bear a great
responsibility towards your body: On the one hand, they
are gentler on the body, while on the other, they can
alsoactivate it»
Prof. Dr. med. Ch. Anders, Universitätsklinikum Jena
27Men 28
COMO II BLACK
emotion Style
Men
CAPRI III BLACK
emotion
CAPRI III NAVY CAPRI III BROWN
MAX II BROWN
emotion
joyashoes.co.uk
29EDWARD BROWN
emotion
TRAVELER II LIGHT BROWN
Men
emotion
EDWARD BLACK
FISHERMAN DESERT
emotion
TRAVELER II BLACK
HAVANNA DARK NAVY
emotion
30Bliss
for
your
Men
back
joyashoes.co.uk
31Bliss
for
Men
your
back
32PASO FINO II BLACK
emotion
MUSTANG II BLACK
emotion
MUSTANG COFFEE BEAN Men
DAVID DARK BLUE
emotion SS20
DAVID COFFEE BEAN DAVID BROWN
CRUISER II BROWN
emotion
CRUISER II BLACK
33FLASH DARK BLUE
emotion
SS20
Men
FLASH GREY
emotion
FLASH SR BLACK
emotion
34Men
35Bliss
Men
for
your
back
36TONY II BLACK
emotion
TONY II ANTHRACITE
emotion
Men
TONY II LIGHT BROWN
emotion
ID CASUAL M BLACK
motion
ID CASUAL ARCTIC
Motion shoe models are fitted with a biomechanic shaped midfoot
roll, the so called Activator.
joyashoes.co.uk
37CANCUN DARK NAVY
emotion SS20
Men
CANCUN BROWN
PETER BLACK
emotion
Joya extra width system. Its special midsole can be removed,
allowing individual adaptability that increases the shoe volume
and the width of the shoe by 1 size.
38Bliss
for
your
Men
back
joyashoes.co.uk
39Bliss
for
your
back
Men
40INNSBRUCK LOW PTX BLACK
emotion
Men
INNSBRUCK LOW PTX STONE
emotion
PTX Prooftex. Outdoor models are equipped with the water
repellent Prooftex membrane.
joyashoes.co.uk
41PASO FINO II BLACK
emotion
Men
MUSTANG II BLACK
emotion
EDWARD BLACK
emotion
FLASH SR BLACK
emotion
42Men
Bliss
for
your
back
joyashoes.co.uk
43The Joya technology
The patented Joya technology enables a comfortable
and unique walking feeling. The core of the Joya shoe
is the soft and elastic sole, which supports the natural
movement process and encourages active walking. With
Joya shoes, walking becomes a genuine experience.
1
2
6
3
4
5
WATCH
JOYA'S
UNIQUE SOLE
TECHNOLOGY
441 Swiss technology
Patented technology developed by
an innovative Swiss company with a
long-standing tradition in the comfort
shoe segment.
2 Comfortable upper
Manufactured from soft, breathable
premium materials combined with a
comfortable fit.
3 Breathable insole
Antibacterial, washable Ortholite
insole. The air-permeable material
provides a pleasant foot environment.
4 Flexible, dynamic footbed
Made of soft PU foam. Adapts indivi-
dually to suit the shape of your foot;
the soft, supple material gives you
maximum freedom to move about.
5 Abrasion-resistant outer sole
Made of tough, resilient natural
rubber. Provides a reliable grip
thanks to the solid tread.
6 Certified and recommended
by Association Forum Healthy Back –
Better Living and Federal Association
of German Back Schools. More infor-
mations: AGR e. V., Stader Straße 6,
D-27432 Bremervörde, www.agr-ev.de
Certified and recommended by Association Forum Healthy Back – Better Living and
Federal Association of German Back Schools. More informations: Aktion Gesunder Rücken
(AGR) e.V., Stader Straße 6, D-27432 Bremervörde, www.agr-ev.de
joyashoes.co.uk
45Tested and recommended
by the AGR
The “Campaign for Healthier Backs” association (AGR) re-
commends Joya as a particularly back-friendly shoe. The
AGR seal of approval* marks products that have passed a
test by an independent medical commission.
The seal of approval, which is granted by the AGR together
with the two largest German back pain prevention associ-
ations, serves as an optimal guide to the consumer when
buying ergonomic and healthy products.
Certified and recommended by Association
Forum Healthy Back – Better Living and
Federal Association of German Back Schools.
More informations:
Aktion Gesunder Rücken (AGR) e.V.
Stader Straße 6
D-27432 Bremervörde
www.agr-ev.de
The Joya health function
has been proven by
ETH University of Zurich, Switzerland
University of Tsukuba, Japan
Campaign for Healthier Backs Association, Germany
Universitäts Klinikum Jena, Germany
46Feedbacks
"Joya Shoes in the emotion category
ensure relief and relaxation of the
muscles, which makes it suitable for
more sustained stress.
Joya Shoes in the motion category
exhibit a highly activating characteri-
stic thanks to their rounded sole and
in-built activator, which means they can also be considered
fitness equipment."
Prof. Dr. med. Ch. Anders, Universitätsklinikum Jena
“Joya is the ideal fitness equipment
for everyday life. Thanks to the shoe,
I have good posture, the muscles in
my legs are stronger, and I feel fit!”
Greta Rohner, artist
“After being diagnosed with a heel
spur, a variety of surgeries followed,
but were unfortunately unsuccessful.
I could hardly walk any more. Thanks
to Joya, I no longer have pain, and
I’m happy and satisfied!”
Peter Loosli, police officer
“I flew to Berlin for five days with my
Joyas. I was on my feet for around
12 hours every day, and my legs and
feet were fresh and pain-free in the
evening!”
Joyce Schmidt, therapist
joyashoes.co.uk
47Bliss
for
your
back
The Vale Foot Clinic
90 High Street Barry, CF62 7DY.
clinic@podiatrywales.co.uk
www.podiatrywales.co.uk
Joya® is a registered trademark
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