Franchise Prospectus OPPORTUNITY AWAITS - Fernwood Fitness
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Franchise Prospectus OPPORTUNITY AWAITS
HELLO &
F ERNWOOD F RANC HIS E PR OS P ECT U S
WELCOME
Women’s health – it’s why
we’re all here.
THE FIRST STEP
In business, much like in fitness, the first step is the most
important one you’ll take. We made our mark on the fitness
industry more than 30 years ago as the leading expert in
women’s health, fitness and wellness. Our brand ethos to
empower women is the same as the day we started. As
markets change and consumer expectations shift, we grow
and evolve, ensuring our clubs are thriving, our members are
flourishing, and our service offering is always a step ahead.
We welcome new franchise partners who are ready to keep
moving forward with us. We love a chat, so if you are looking
for an opportunity to be part of the continued growth and
innovation at Fernwood Fitness, get in touch.
Diana Williams
Founder & CEO Fernwood Fitness
P.1
We’ve built
Australia’s largest
network of health
clubs exclusively
for women.
More than
We’re the
35,000 women
leading experts
joined up with
in women’s health
Fernwood Fitness
and fitness.
last year.
A LITTLE MORE
F ERNWOOD F RANC HIS E PR OS P ECT U S
ABOUT US
Our women’s-only franchise model combined
with our holistic approach to health, fitness,
and wellness, and our exceptional customer
service sets us apart from the other brands.
Exclusive for women own club, while receiving hands-on A step ahead of the trends expert news and advice on all things
Our point of difference. support from a national network as Our complete approach women’s health.
It’s what makes us you need it. to women’s health, fitness
stand out. Our exclusive and wellness has seen Continued growth
women’s-only offering speaks to Training and guidance us pioneer world-first programs, From one to 69 clubs and
women of all ages, across varying As a Fernwood franchisee, supporting the mental wellbeing growing. We’ve been on
demographics, Australia-wide. It’s a you’ll be supported with of women in our clubs. Empower an upwards trajectory
safe space where they can workout, face-to-face training, in- launched in 2019 to rave reviews, since first opening more than three
relax their mind, and feel energised club mentoring, onboarding training, being described as the missing piece decades ago. In mid-2019, we
and ready to take on the world. how-to guides and resources, of the fitness puzzle. launched Fernwood Ultra,
And you can be part of that journey. ongoing marketing assistance and IT a premium sister brand, and we have
support, and so much more. Being Led by research big plans for 2020 and beyond.
Supported franchise model part of a franchise network, you can Our ongoing partnership
We know people want breathe easy knowing we’re always with Deakin University’s
to have something to available to you. Food and Mood Centre
call their own. When you has steered the nutrition and mental
join the Fernwood community, you health aspects of our offerings,
enjoy the benefit of running your ensuring we deliver the latest
P.3
BE PART 2019
OF OUR STORY 2005 2014 Fernwood’s
30th birthday
1999 8x Fernwood Fernwood’s
25th Birthday
2x Fernwood
clubs open clubs open
2x Fernwood
clubs open
1994 2006 2015
2000
S T R O N G W O M E N . R E A L R E S U LT S .
First Fernwood Canstar’s
8x Fernwood FIIT30 launches.
Franchise opens Most Satisfied
clubs open HIIT training in
in Ballarat, 2x Fernwood Customers
Victoria (Gyms) for the 30 minutes
clubs open
second year
Fernwood
1995 App launches
Book everything in
4x Fernwood
2007
1989 clubs open
6x Fernwood
one place
clubs open
Fernwood
Fitness flagship
2001
launches 3x Fernwood
2008 2016 Fernwood Ultra
in Bendigo, clubs open launches.
1x Fernwood
Victoria 2x Fernwood The latest evolution
club opens
clubs open
2002 in women’s
health, fitness and
7x Fernwood
2009 2017 wellness
1996 clubs open
Partner with
1x Fernwood
3x Fernwood club opens Deakin University’s
clubs open 2003 Food and Mood
Empower launches
Centre, supporting
10x Fernwood 2010 research into Women’s wellbeing
1997 clubs open
1x Fernwood women’s program
club opens mental health
Lisa Curry
is Fernwood 2004 2020
Fitness’s first
ambassador 4x Fernwood 2011 2018 We’ve achieved
clubs open so much.
Food Coaching 2x Fernwood
launches. Will you be part of
clubs open
1998 Fernwood Fitness
what comes next?
1x Fernwood rebrands.
club opens
F ERNWOOD F RANC HIS E PR OS P ECT U S
FERNWOOD FITNESS 1 club
GYM IMAGERY - OCTOBER 2019 NT
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14 clubs
QLD
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We’re painting Australia pink.
2 clubs 3 clubs 18 clubs
WA SA NSW
5 clubs
ACT
23 clubs
VIC
1 Fernwood Ultra
LOCAL BUSINESS. 2 clubs
TAS
NATIONAL NETWORK.
P.6
MEET OUR
F ERNWOOD F RANC HIS E PR OS P ECT U S
BRANDS
We offer premium spaces, state-of-the-art equipment and
outstanding customer service across all Fernwood clubs.
FERNWOOD FITNESS FAST FACTS
Our core business is built around providing a premium health, wellness and
Launched 1st club in 1989
fitness experience, exclusive for women. Our Fernwood Fitness clubs are 69 clubs Australia wide
purpose-built with an extensive range of cardio equipment, weight training Over 70K membership base
facilities, group training rooms, yoga and Pilates studios, and more. Members
are supported by experienced trainers, food and nutrition coaching, world-first
wellness programs, and a community of empowered women.
FERNWOOD ULTRA FAST FACTS
Mindfulness, motivation and high-intensity movement. Fernwood Ultra is the
Flagship Geelong City
latest innovation by Fernwood Fitness. The Ultra model offers a strong point launched in 2019
of difference while still having the soul of the Fernwood brand. The all-inclusive Over 250 membership base
membership offers virtual yoga, Pilates (both reformer and mat), a wellness and Small development footprint
meditation space, spin and FIIT30 with an emphasis on wellbeing. Ultra does not WHERE ENERGY & SERENITY CONNECT
of 500sqm
have a traditional gym layout or equipment.
P.7
NATIONAL
F ERNWOOD F RANC HIS E PR OS P ECT U S
SUPPORT OFFICE
Success is a team effort. We employ
experts across our business to
support the day-to-day smooth
operations of your business.
Human
Resources
Operations
Member
Administration
Business
Design & Development
Branding
IT & Marketing &
Finance
Helpdesk Communications
P.9
CLUB
F ERNWOOD F RANC HIS E PR OS P ECT U S
FITOUTS
We offer premium spaces,
state-of-the-art equipment and
outstanding customer service
across all our clubs.
CLUB ENTRANCE
VIRTUAL YOGA STUDIO FREE BREAKFAST GYM FLOOR & GROUP FITNESS
RECEPTION MEMBERS’ LOUNGE & CAFE FIIT3O SPACE P.8GETTING
F ERNWOOD F RANC HIS E PR OS P ECT U S
STARTED
02 04 06
01
03 05
Let’s chat Get acquainted Discovery day Due diligence Approval Welcome
Get in touch for an Receive access Spend the day at Review the Complete final Pop the champagne.
open conversation. to our online info our National Support franchise agreement, documentation Get your club open
portal to share Office in Melbourne disclosure document to officially join and operating
some details to meet the team and the franchise our network. with the support
about yourself. and learn more code of conduct to of the National
about available gain a transparent Support Office.
opportunities. understanding of
our business.
P.10MEET OUR
F ERNWOOD F RANC HIS E PR OS P ECT U S
FRANCHISEES
“Fernwood has a
unique business
model and a
brand that will
continue to grow
despite increasing
competition.”
SYLVIA BALEN GUNEET CHEEMA ANTHONY DICKENS
GUNEET CHEEMA
Sylvia Balen Guneet Cheema Anthony Dickens
NSW FRANCHISEE VIC FRANCHISEE The team at NSO guides you through VIC FRANCHISEE
FRANCHISEE OF THE YEAR CLUB OF THE YEAR FINALIST every step and is always a phone call FRANCHISEE OF THE YEAR FINALIST
IN 2016, 2017 & 2019 It’s what I experienced as a member away. I have learned everything from In 2008, I was looking to buy a business
Anton and I first purchased our at a Fernwood club that made me online webinars, in-club trainings and in a growth industry that I could
Fernwood Liverpool club back in fall in love with the Fernwood brand ongoing support from the national focus on ‘working on’ as opposed to
September 2013, and we’ve never - the genuine care factor, exceptional office. From initial setup to the ‘working in’. Fernwood was continuing
looked back. We were amazed at our customer service, community feel, ongoing support, the team at NSO to experience benefits of being the
level of growth, both financially and beautiful welcoming ambience, helps you continually grow your first mover into the women’s fitness
emotionally. We continued to grow comfortable environment for women business and in-club operations. market and was enjoying a strong
and purchase more Fernwood clubs, to train, and more. Fernwood has a period of growth, when an opportunity
which offered us financial freedom to unique business model and a brand I love what I do for work and I’m at Fernwood Chirnside Park presented
travel every year, purchase investment that will continue to grow despite always excited to implement new itself. We bought what would be
properties, and even a new home. increasing competition. plans, strategies and services, such the first of our five clubs. With the
We are now looking at purchasing as FIIT30, the Fernwood App, assistance of Fernwood, we grew our
commercial premises for Fernwood If you’re new to all of this, then you’re challenges, marketing strategies to membership to the highest in Australia.
locations. We love what we do, and all just like me when I started out. I had drive sales and more. I have now We saw the potential to expand further,
that comes with it. no previous experience of running bought my second club, two years and acquired an additional three clubs
a gym, but I was offered so much since I joined the Fernwood family. I in 2012, 2013 and 2014. Off the back of
support from NSO (National Support absolutely love being associated with those successes, we opened a brand-
Office) and other franchisees. this amazing brand. new club in Craigieburn in 2019.
P.11DROP US
A LINE
We love to chat, so get in touch
for an open conversation.
TO CONTACT US
Email franchising@fernwoodfitness.com.auYou can also read
