INNEHÅLLSRIK SOCIAL ENTREPRENEURS - Ikea
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INNEHÅLLSRIK SOCIAL ENTREPRENEURS Sakshi Shukla, an artisan from the social enterprise Rangsutra, working on the IKEA INNEHÅLLSRIK collection
SOCIAL
ENTREPRENEURS
EMPOWERING WOMEN
THROUGH CRAFT
By working with Social Entrepreneurs, IKEA creates jobs
for talented women in parts of the world where it’s needed
the most. The initiative empowers women to make a
better everyday life for themselves and their communities.
It creates not only jobs, but also self-confidence, pride,
economic empowerment, positivity and change.
The IKEA Social Entrepreneurs initiative was founded in
2013. The INNEHÅLLSRIK collection is the 7th limited collec-
tion co-created with skilled female artisans in India.
We’re so proud of our partnership with these talented
artisans. INNEHALLSRIK is a limited edition collection
launching in April 2018, and will be available at IKEA
Wembley, Southampton, Tottenham, Leeds and Lakeside.
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Renu Devi, an artisan from the social
enterprise Rangsutra, working on
the IKEA INNEHÅLLSRIK collection
INTERNATIONAL
WOMEN’S DAY
International Women’s Day is held annually on March
8 to celebrate women’s achievements throughout
history and across nations.
It is also known as the United Nations (UN) Day for
Women’s Rights and International Peace.
International Women’s Day is the perfect moment to
highlight what IKEA is doing to close the gender gap in
different ways. The Social Entepreneurs Initiative and
our work with female artisans in India is a perfect
example of this.
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Sunita Prajapati, an artisan from the social
enterprise Rangsutra, working on
the IKEA INNEHÅLLSRIK collection
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LEARN HANDCRAFT
FROM FEMALE
INDIAN ARTISANS
Together with female Indian artisans of basket weaving while making a basket
IKEA has developed a series of unique for her dog; Rekha who introduces us
tutorials where everyone can learn to patchwork while making a blanket for
handcrafts themselves. Today, many use her 1-year-old son; and lastly, we meet
their hands for little more than operating Sakshi who teaches us embroidery by
smart phones. IKEA want to revive the making a tote bag for her school books.
dying art of handcraft. The aim of these
tutorials is to spread the benefit of dis- The tutorials will be released on Interna-
appearing crafts while portraying the tional Women’s day on March 8th 2017.
women who keep them alive.
In three different tutorials, we meet
artisans from two social enterprises in
India, Rangsutra and Industree, who
work with IKEA via the Social Entre-
preneurs initiative. We meet Mani, who
teaches us the basics
SCREENGRAB WITH MANI FROM BASKET WEAVING TUTORIAL VIDEO
INNEHÅLLSRIK
CELEBRATING
THE HANDMADE
The INNEHÅLLSRIK collection is made from colour and natural materials, but it wasn’t until
natural materials and showcases traditional we travelled to New Delhi, that the collection
handcraft, including banana fibre baskets, really came alive.”
handwoven and hand embroidered blankets,
towels and cushion covers. Boarding off the plane and into a big textile
market, she and Sarah Fager were struck by
The collection has been designed by product the beauty of traditional Indian textiles.
developer Stina Engler and designer Sarah
Fager and developed together with skilled “We saw these amazing blue patterned textiles
artisans from Rangsutra and Industree. which just spoke to us straight away,” Stina
says. “And then meeting the artisans, we were
For product developer Stina Engler, traveling able to bounce ideas off each other, decide on
to India to work with the artisans was a embroidery and what type of weaving to use.”
chance to do things differently.
The result is a collection that celebrates the
“We’d already decided that we wanted INNE- handmade.
HÅLLSRIK to have a beachy theme with a blue
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INNEHÅLLSRIK
cushion covers
£10/each
INNEHÅLLSRIK cushion covers
L50×W50cm £10/each Blue 904.038.65 Blue/white
104.038.50 L65×W65cm £15/each Blue 204.039.63
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IKEA SOCIAL
ENTREPRENEURS
CO-CREATION
In 2013, IKEA began forming long-term part- about design, production, environmental
nerships with social enterprises through the management, export and much more. Most
IKEA Social Entrepreneurs initiative. The importantly, the social enterprises gain access to
purpose of the initiative is to be an acceler- a global marketplace – the IKEA stores and
ator and enabler for women’s empowerment online platforms – providing a strong foundation
and for marginalised people to move from for self-sufficiency and independence.
dependency to independence by connecting
social entrepreneurs and businesses to the IKEA celebrates access to skilled artisans working
IKEA value chain. with traditional handcrafts like pottery,
embroidery, hand-woven textiles,
Since 2013, the number of IKEA social enter- and handmade paper. This lets us offer
prise partners has grown from 4 to 17. Today, something really unique; handcrafted products
IKEA contributes to the livelihoods of more from social enterprises whose main business goal
than 10,500 people through our partnerships is to change people’s lives for the better.
with social enterprises.
To support the development of our social
enterprise partners and to help them grow,
we work closely together to share knowledge
PH149097
Manju Prajapati, an artisan from the social
enterprise Rangsutra, working on
the IKEA INNEHÅLLSRIK collection
INNEHÅLLSRIK
throw
£25/each
INNEHÅLLSRIK throw £25/each 104.038.69
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“I like to think of a craftsperson as someone who
makes things with her hands, her head and her
heart, and I think you see that in what they create.”
- Dr. Dipti, Ph.d Program Manager, Rangsutra
INNEHÅLLSRIK
boxes with lids
£7/each
INNEHÅLLSRIK cushion covers INNEHÅLLSRIK boxes with lid
L50×W50cm £10/each Blue 904.038.65 Blue/white W13×D10, H9cm £7/each
104.038.50 L65×W65cm £15/each Blue 704.043.47 Rekha, an artisan from the social 104.038.07 W25×D14, H15cm
enterprise, Rangsutra, working on £9.95/each 604.039.56
PH149119 the IKEA INNEHÅLLSRIK collection PH149089 PH149115OUR PARTNERS
IN INDIA
Village life in India can hold precious few in 2013, there has been strong positive im-
opportunities for a consistent income, espe- provements in the artisans’ life. Through the
cially for women. That’s why we’ve partnered initiative the female artisans have gained a
with two likeminded Indian social enterpris- consistent income, and the social audit shows
es, Rangsutra and Industree, with the goal to that they have chosen to invest it in:
empower women through craft.
Education for their children (7 out of 10
Working as an artisan at Rangsutra or women invest in better schooling)
Industree opens up a world of new possibili-
Better food
ties for these women. It provides them with
possibilities like having a bank account, being Lifestyle improvements (here mobility
able to invest in their children’s – especially in is important, many choose to save for a
their girls’ – education, building a new home bicycle/moped)
and building their self-confidence and skills as Savings: More women have savings, and
artisans and businesswomen. also gained knowledge on how to open a
bank account.
A social audit was recently done by external
partners to objectively see the impact of the
initiative on the artisans living situations. The
audit showed that since the initiative started
PH149103Rangsutra
Rangsutra has been in business for 10 years working to
secure sustainable livelihoods for rural women and to
nurture local handcraft traditions. Artisans at Rangsutra
specialise in traditional Indian embroidery, textile and
grass weaving and come from rural areas in north
western and central India. Based in a part of the country
where it’s tough to find consistent work, Rangsutra
employs over 3000 skilled artisans, and 500 of these are
engaged in the production of the IKEA collections. 70%
of the artisans working at Rangsutra are shareholders in
the company.
Industree Producer Transform
Located in the south of India, Industree Producer
Transform nurtures traditional craftsmanship through
the making of handwoven products out of natural
materials like banana fibres. This, in turn, supports the
livelihoods of around 600 artisans. 510 of these artisans
are engaged in the production of the IKEA collections.
80% of the artisans at Industree are women.
All artisans are voting members of self-help groups and
decide together how much money they will collectively
save each month and what the money will be used for.
In addition to creating collections together with IKEA,
Industree also sells its own unique products wholesale
and in stores across India.
PH149096“Our whole mission here is to enable
women to empower their lives and the
future of their daughters, by taking the
power into their own hands.”
INNEHÅLLSRIK
bath towel
- Dr. Dipti, Ph.d Program Manager, Rangsutra
£12.50/each
INNEHÅLLSRIK bath towel
£12.50/each Dark blue 304.038.49
PH149108 PH149090OVERVIEW: PRODUCTS
PE657661 PE657671 PE657655 PE657656 PE674486 PE674489 PE657667
INNEHÅLLSRIK bed pocket £9.95 INNEHÅLLSRIK basket £6 INNEHÅLLSRIK basket £6 INNEHÅLLSRIK toiletry bag INNEHÅLLSRIK bath towel INNEHÅLLSRIK bath towel INNEHÅLLSRIK cushion cover £15
£9.95 £12.50 £12.50
100% cotton. Designer: Sarah Fager. 100% cotton. Designer: Sarah Fager. 100% cotton. Designer: Sarah Fager. 100% cotton. Designer: Sarah Fager.
W34×H80cm. Blue/white Ø18, H20cm. Blue/white Ø18, H20cm. Blue 100% cotton. Designer: Sarah 100% cotton. Designer: Sarah 100% cotton. Designer: Sarah L65×W65cm. Blue
104.038.26 304.039.91 404.039.76 Fager. L23×W17, H11cm. Blue/white Fager. W140×L70cm. Dark Fager. W140×L70cm. Light 704.043.47
604.038.76 blue 304.038.49 blue 504.038.29
PE657664 PE657665 PE657666 PE657670 PE674488 PE674487 PE657662
INNEHÅLLSRIK cushion cover £10 INNEHÅLLSRIK cushion cover £10 INNEHÅLLSRIK cushion cover £15 INNEHÅLLSRIK throw £25 INNEHÅLLSRIK tea towel £5 INNEHÅLLSRIK tea towel £5 INNEHÅLLSRIK box with lid £7
100% cotton. Designer: Sarah Fager. 100% cotton. Designer: Sarah Fager. 100% cotton. Designer: Sarah 100% cotton. Designer: Sarah 100% cotton. Designer: Sarah 100% cotton. Designer: Sarah Cardboard and 100% cotton. Designer:
L50×W50cm. Blue L50×W50cm. Blue/white Fager. L65×W40cm. Light blue/white Fager. W112×L200cm. Blue Fager. W50×L70cm. Dark blue Fager. W50×L70cm. Light blue Sarah Fager. W13×D10, H9cm. Blue/
904.038.65 104.038.50 704.038.66 104.038.69 504.038.34 504.043.91 white
104.038.07
PE657657 PE658728 PE657658 PE657663
INNEHÅLLSRIK basket £12.50 INNEHÅLLSRIK basket with handles INNEHÅLLSRIK basket with handles INNEHÅLLSRIK box with lid
£35 £25 £9.95
Clear lacquered banana fibres.
Designer: Sarah Fager. L33×W24, Clear lacquered banana ibres. Designer: Clear lacquered banana ibres. Designer: Cardboard and 100% cotton.
H28cm. Sarah Fager. L40×W40, H45cm. Sarah Fager. L52×W36, H30cm. Designer: Sarah Fager. W25×D14,
404.039.62 504.039.66 004.039.59 H15cm. Blue/white
604.039.56OVERVIEW: ARTISANS & CRAFT STILLS
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Renu Devi Neelam Gupta Manju Prajapati Sunita Prajapati Sakshi Shukla Anju Maurya Kiran Pal
Artisan, Rangsutra Artisan, Rangsutra Artisan, Rangsutra Artisan, Rangsutra Artisan, Rangsutra Artisan, Rangsutra Artisan, Rangsutra
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