Buying & renovating - EDITORIAL CALENDAR 2022 - Old House Journal
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buying & renovating
EDITORIAL CALENDAR 2022
oldhouseonline.com
Welcome to Finding Home
The New Generation Of Homebuyers and DISTRIBUTION Not one but
First-Time Renovators Is Active Now two on-sale periods, summer and
They’re not building trophy houses -- they’re buying winter, for newsstand and bookstore
old houses. Existing housing stock provides the most sales; single-copy sales at full rate
affordable options, in the most desirable cities and through the publisher for a year.
suburbs. These newbies look for guidance: regarding Digital edition and online.
financing, home inspection, budgeting, and rehab or
renovation. They care about character yet demand FINDING HOME 2022
modern comfort. They will be customers for a long themes:
time to come. • DIY, or Hire It Out?
how to avoid trouble and unexpected
AUDIENCE Prospective and recent homebuyers expense
of existing housing stock, homes priced mid-range, • Kitchen & Bath Reno Planning
targeting 27- to 45-year-old owners. Emphasis is on pro help, budgeting, options in materials
renovation and upgrades while keeping the historic • KITCHEN DESIGN IDEAS
character, whether Victorian or mid-century Modern exploring traditional & contemporary
… which is an emerging theme in blogs, books, and visions that won’t age out
TV shows. • Picking a Color Scheme monochrome
These owners take on light to moderate DIY (dem- or polychrome, here’s concise advice on
olition, painting, floor refinishing, choosing products). exterior palettes and color placement
They update the kitchen; they probably use contem- • MUDROOMS, CLOSETS &
porary colors and furniture. STORAGE believe it or not, the past
Our advisory board and contributors comprise new offers cues for storage
owners, designers, tradespeople, and influencers. • Farmhouse Styles what the heck is
a modern farmhouse, and how to adapt
THE PACKAGE The look of the new publication is trends to your home
fun, capturing the excitement of new homeownership,
and showcasing people as well as houses. There’s no + multiple sections of product coverage
insider jargon, but you’ll find plenty of useful take- tools + tech; kitchen + bath; furniture;
aways and credibility. lighting; tile
c l o s e d at e : 5/6/2022
m at e r i a l s d u e :
5/20/2022
on-sale d at e : 7 / 1 9 / 2 2 & 1 / 1 7 / 2 3
ACTIVE INTEREST MEDIA
carol murray becky bernie
cmurray@aimmedia.com | (978) 879-4361 bbernie@aimmedia.com | (978) 879-4045
jen baldwin editor patricia poore
jenbaldwin1@msn.com | (718) 619-7645 ppoore@aimmedia.com
oldhouseonline.com
Additional Promotional Opportunities
lead generation
enhancement
We refine our audience for your specific needs, NATIVE/SPONSORED CONTENT: Add your
nurture the leads, and deliver them to you with content to our websites and be promoted on
detailed reporting. Your program may include a the main page for one month. The content will
library of topic-specific sponsored articles and/or blend in with the rest of our editorial content and
webinars covering all aspects of news homes that are remain on our websites as evergreen content.
built with the integrity of yesterday and the modern
innovations of today. The library of content that ENHANCED LISTINGS: Add a product photo
can touch on traditional design and the modern to your online listing for increased visibility and
conveniences that bring together the past and the positioning higher on the product category page.
present will be available free for instant download to
email addresses, allowing us not only to broaden our RUN OF SITE/GEO-TARGETED BANNER ADS:
service to new house enthusiasts, but also to obtain For maximum web impressions and visibility
essential contact information. across the sites, run your online tower or banner ad
on OldHouseOnline.com.
products available SOCIAL MEDIA MONTHLY SPONSORSHIPS:
WEBSITES: Our websites are hitting record traffic Social Media has become influential in everyone’s DEDICATED CUSTOM EMAILS (OPT-IN
numbers—OldHouseOnline.com with 6.3 million daily life. Studies show that customers would SUBSCRIBERS ONLY, NO SPAM): Work with
page views/year and 3.6 million visitors/year and rather give their money to businesses with an our team to develop a Custom Email and send
ArtsandCraftsHomes.com with 1.2 million page active Facebook page—people get a warm and to our eNewsletter subscribers.
views/year and 517,500 visitors/year. fuzzy feeling when they see a business that’s
building a community for themselves. WEBINAR PRESENTATIONS
PRODUCT CATEGORY SPONSORSHIPS: In 2022 our editors will post on a topic AND SPONSORSHIPS:
Position your company’s product photo near the for an entire month on Facebook and Twitter! Deliver a live seminar for architects,
top of the category page next to your online listing Each month brings a different topic that coincides developers, building owners, facility managers,
where buyers are searching for your product type with the coverage of OHJ and Finding Home. designers, builders and renovators. Web seminars
(wood windows, door hardware, etc.). Advertising Sponsor a month and we will link your company’s are LIVE first, then archived on our websites.
in your product category drives click thrus to your Facebook and Twitter pages to our postings during
website and builds brand awareness. Sponsorships the entire month. We will also post images, con- VIDEO CREATION AND SPONSORSHIPS:
limited to 2 per category. tests, etc from your social pages to ours. Work with our production team to create a company
There are also single posts opportunities, video or sponsor a series of videos.
PRODUCTS OF THE WEEK: Want to get your as well as Instagram and Pinterest options.
company noticed? Our new Products of the Week DIGITAL MEDIA: Finding Home digital
will feature your company’s description, a photo, E-NEWSLETTERS (OPT-IN SUBSCRIBERS edition allows the user to click tappable links
and a link back to your Company Profile on each ONLY, NO SPAM): Sponsor an outbound for immediate access to the company’s website
editorial page of the site. Reach out to architects, eNewsletter delivered to opt-in subscribers for more information or to buy the product.
contractors, building managers and suppliers who covering renovation topics.
visit our site each month.
oldhouseonline.com
Client Services
VIDEO CREATION AND SPONSORSHIPS:
No engagement tool is more powerful than video.
Our team will work with you to film on location
or in our studios in Boulder, CO, or Des Moines,
IA. Whether you want a la carte services or a
total solution with full storyboarding, production
and distribution, you can inspire and educate
customer conversations with video content.
PHOTOGRAPHY:
Do you have a list of restoration projects
or new product catalogues that need to be
photographed by an experienced professional? Our
photography packages offer both comprehensive
photo rights and affordable prices that will
allow you to update your print and online
photo galleries and let your projects shine.
CATAPULT CREATIVE LABS:
Our specialized, in-house marketing agency can
help you achieve all your marketing goals. We’ll
co-curate targeted messaging and tap the experts and
technology of our parent company, Active Interest
Media. We’ll also engage AIM’s audience – 40 million
highly-engaged enthusiasts who trust our brands for
home, travel, health and product advice. Catapult
can help with content creation, research, creative
services, events, data services and much more.
HOME GROUP DIGITAL NETWORK:
All of Home Group’s 20+ websites live on a
unified enterprise web platform which enables
us to distribute your brand message seamlessly
across 18 million monthly visitors. We can
target visitors by geographic, demographic, and
psychographic key values to guarantee your
message is in front of qualified consumers.
carol murray | cmurray@aimmedia.com | (978) 879-4361 | jen baldwin | jenbaldwin1@msn.com | (718) 619-7645 | becky bernie | bbernie@aimmedia.com | (978) 879-4045
oldhouseonline.com
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