Ways to Create a Kickass Brand

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Ways to Create a Kickass Brand

101 Ways to Create a Kickass Brand

                                                         Welcome to

                                  101 Ways to Create a
                                      Kickass Brand
Welcome to your Ultimate Checklist to create an attention-grabbing brand
that gets you noticed, known and in-demand for your Expertise. Now
you have 101 ways to help you make a Kickass Impact and get your
message out to attract high-paying clients you LOVE!

Put even just a few of these ideas into action week on week, and watch
your visibility, credibility and influence EXPLODE... Before you know it,
you’ll have a Kickass Brand that lets you build the business of your
dreams.

Unleash Your Inner Kickass...
  1. Embrace and celebrate your personality

  2. Make a list of your character traits

  3. Know your top 3 values

  4. Hold a strong Vision of your future

  5. Wrap your business around your Passion

  6. Keep Laser Focus on your Mission

101 Ways to Create a Kickass Brand

  7. Create goals that are worthy of your brilliance and dedication

  8. Walk the Talk on your Vision, Passion and Mission at all times

  9. Match your intentions with others’ perceptions

  10. Know your superpowers

  11. Be authentic

  12. Reveal your quirks

  13. Share your enthusiasm and love for what you do – nothing
     persuades like passion

  14. BE your Brand

Precision Target your Ideal Clients...
  15. Understand you clients ‘inside out’

  16. Know their demographics AND their Psychographics

  17. Understand what keeps them awake at night

  18. Speak to them in their own language

  19. Be clear on the Real-World Problem you can solve for them

  20. Know what they WANT (as opposed to what you think they need)

  21. Talk to them about things they CARE deeply about

  22. Speak directly from your heart to theirs

101 Ways to Create a Kickass Brand

Communicate Your Core Message...
  23. Stand for something

  24. Develop a strong, single Brand Message that runs through
     everything you do like a thread

  25. Create an EXPERIENCE of being in your ‘Brand Aura’

  26. Stand OUT from the crowd

  27. Intend to change the world

  28. Be Audacious!

Promote Your Uniqueness...
  29. Be brave enough to go against conventional wisdom

  30. Be the first to do something

  31. Be intentionally Remarkable

  32. Identify your Superpowers

  33. Show them why you’re ‘The One’

  34. ABANDON ORDINARY

101 Ways to Create a Kickass Brand

Written Branding...
  35. Create a catchy, memorable and relevant Kickass Name for your
     business

  36. Match it with a great tagline that tells people what’s in it for them

  37. Create an Expert Title with a Big Promise – and live up to it

  38. Include your tagline on your business cards

  39. Use your taglines as #hashtags and backlink anchor text

  40. Publish articles – or develop them as script outlines for videos in
     your area of expertise

  41. Have your one-page ‘Speaker Sheet’ ready to go for when you’re
     invited to interviews and telesummits

  42. Gather ‘Kickass Testimonials’ from your fans that give people a taste
     of the transformation you’re offering

  43. Write attention-grabbing headlines

  44. Use exciting and powerful words that inspire people to Take Action

  45. Create brilliant Bulletpoints

  46. Craft a powerful Brand Story that creates emotional engagement

  47. Transform your ‘About Me’ page into an ‘About Them’ page and see
     what a difference it makes

101 Ways to Create a Kickass Brand

  48. Tailor different sized bios for each of your social platforms and
     marketing avenues

  49. Keep your usernames consistent across media sites

Verbal Branding...
  50. Always say your expert title after you tell people your name

  51. Create a signature talk in your area of expertise – have versions
     ready for a variety of timeslots

  52. Nail your Kickass Answer to ‘What Do You Do?’

  53. Show up as high-energy, on-brand and up-beat

  54. Have a few client success stories in mind and ready to drop in to
     conversations, interviews, etc.

  55. Avoid using clichés – they make you sound like everyone else

  56. Develop brand-relevant, memorable catchphrases that stick in
     people’s minds and make them think of you

Visual Branding...
  57. Ensure that your personal style is reflected in your visual brand –
     that way when people meet you it will all make sense

  58. Create your brand in colors that suit you personally (and that you
     LOVE)

101 Ways to Create a Kickass Brand

59. Get a HOT graphic artist to design a Kickass Logo for you

60. Create a Kickass Banner for your website

61. Visually associate your own name with your Business Name, Tagline
   and Expert Title

62. Choose an eye-catching theme for your website

63. Get professional headshots that show your personality

64. Keep your images consistent across your marketing and media
   channels

65. Put your photo and/or logo on your business card – and use your
   brand colors

66. Create product images that reflect your brand personality

67. Have your headlines in your signature brand color

68. Choose fonts that match your Brand Personality

69. Create hyperlinks in your brand-specific action-color

70. Create an eye-catching email signature in your brand colors

71. Make sure every element of your visual brand is congruent with
   every other element PLUS your core Brand Personality and Message

72. Include your logo and colors on invoices and payment pages

101 Ways to Create a Kickass Brand

Communication...
  73. Email your list regularly in ‘your voice’

  74. Use an email address from your domain – using free email
     addresses dilutes credibility (yes, even Gmail)

  75. Under-Promise and Over-Deliver

  76. Generously share your expertise in free teleclasses and webinars

  77. Nurture quality Joint Venture Partnerships

  78. Associate with influencers and thought-leaders in your niche

  79. Reward people for referring you – either with a structured affiliate
     program or suitable gifts to show your appreciation

  80. Join networks of like-minded entrepreneurs in your niche (online
     and offline) and build great relationships

  81. Follow up, follow up, follow up

  82. Create irresistible give-aways your network will be proud to share
     with their communities

  83. Have a page on your website offering your services as a speaker –
     great for getting gigs but also to position you as an expert on your
     topic

  84. Be everywhere - it takes an average of 7-10 interactions before the
     like-know-trust factor is cemented -- find innovative ways to be in
     front of people

  85. Be consistent

101 Ways to Create a Kickass Brand

Be Highly Visible (especially online)...
   86. Commit to regular Posting AND Engagement on at least two social
      media sites – the ones you find easiest and most fun

   87. Become a high-yield Content Creator

   88. Make it simple and worthwhile for people to share your stuff

   89. Engage a social media manager to help you maximize this
      advantage

   90. Do give people a glimpse behind the curtain – life is not all business

   91. Create regular videos that showcase your expertise

Protect Your Brand...
   92. NEVER post anything online that is out of alignment with you brand

   93. Think of yourself and your image in the third person when
      considering how it will reflect on your brand

   94. Buy your own name domain -- YourName.com – and redirect it to
      your main site

   95. Secure the domain names of your products, programs, talks and
      events – and anything else clever you think of (take them out for
      only a year at first and see if the love affair lasts ;)

   96. Charge what you’re worth

101 Ways to Create a Kickass Brand

Style...
   97. Create a ‘Look’ that encapsulates your personality

   98. Embody your brand with your choice of clothing

   99. Choose accessories that reflect the tone of your brand

   100. Forget that you ever HAD a comfort zone!

   101. Remember that the world’s most successful people don’t leave a lot
   to chance

              Are you ready to Catapult to the Next Level,
           Stand OUT from the crowd, attract clients you LOVE
                and get paid what you’re REALLY worth?
If you’re ready to go big with your brand, and get crystal clear on the
fastest way to ramp up your presence and explode your message out into
the world in a much bigger way... then the Kickass Brand Audit is your
logical next step.

The Kickass Brand Audit is a complimentary assessment of your brand
identity, message and online presence -- with customized
recommendations for the next steps to take if you want to start really
carving out a name for yourself on the A-list of your niche, making a much
bigger impact and finally creating the success you’re really capable of.

101 Ways to Create a Kickass Brand

In the Kickass Brand Audit, we’ll quickly assess your Website, Social media
platforms, how well your Brand Personality comes across, the strength of
your Core Message and your Unique Point of Difference.

We’ll identify which areas may be holding you back from achieving the
level of success you deserve, and explore fast ways to uplevel your brand
and online impact.

We’ll also look at how your brand lines up across multiple channels
and suggest steps for you to improve your presence and attract more high-
paying clients you LOVE to work with.

And here’s the best news of all… the Kickass Brand Audit is valued at $400
but yours at no-cost to qualified applicants.

Find Out How to Apply HERE: http://KickassBrandAudit.com

Here’s what I know. You are here to impact lives. You really do make a
difference, your success is important and I believe that you have what it
takes.

Please give yourself the support and priority you deserve to blast your
message out there and make the big difference you came here to make.
Do not go another day feeling unfulfilled – life is too short to stay the best-
kept secret in your field.

Have a Kickass Day,