PR Power Analysis We analysed the 1,213 people that have appeared in PRWeek's Power Book since 2007 and have shortlisted 52 people we call this ...
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PR Power Analysis We analysed the 1,213 people that have appeared in PRWeek’s Power Book since 2007 and have shortlisted 52 people we call this very special shortlist ‘The Perennials’. December 2014
ELLWOOD ATFIELD PRWEEK POWER BOOK ANALYSIS 2015 heralds the year that in-house PR professionals reach parity with agency professionals in equally populating the PRWeek Power Book. But agency bosses continue to trump their in–house peers in respect of sustained appearances in PRWeek’s annual listing. So concludes an in-depth statistical analysis of the PRWeek Power Book from 2007 to the present undertaken by Ellwood Atfield (EA). From Abbandonato and Abrahams to Zajac, Zetter and Zurcher, Ellwood Atfield crunched all entries over eight years to explore trends in influential longevity. Our analysis found that just 52 PR professionals – we are calling them the ‘EA Power Book Perennials’ - have featured in the eight PR Week Power Books published since 2007. These 52 people are the only all-years appearances of the 1,213 names included in at least one Power Book since 2007: the all-years list is male-dominated and agency-dominated, although the latter aspect is gradually reducing to reflect the steady rise in status of the in-house communicator. This year less than one third (just 31%) of the 327 people included in the Power Book are women – down from the previous highest female percentage of 34%, which was recorded in both 2010 and 2012. Despite the growing prominence of in-house professionals – 50% of this year’s 327 names work in-house, a figure that has risen from 34% in 2007 when 87% of the ‘Perennials’ worked in agencies. So, why do agency bosses continue to trump in-house professionals in respect of sustained appearances? First, those working in agencies have ultimate oversight of multiple clients (and thus increased visibility) than someone working in-house (for one client).
OTHER INTERESTING FACTS, TRENDS AND CURIOS Second, many of the agency ‘Perennials’ have worked for the same agency (usually their own) for at least a decade: sustained presence at a successful agency’s helm is easier to track (and, to an extent, acknowledge) than someone shifting between roles. Third, the agency ‘Perennials’ arguably have more reasons to endeavour to maintain their PR industry profile (and thus come to the attention of the list compilers) ahead of in-house professionals who are likely to focus on their employer’s networks. • L ess than two per cent of the country’s estimated PR professionals have ever been featured in a PR Week Power Book (1,213 names in total divided by the 62,000 people who the PRCA estimate work in PR). • S ome big-name previous entrants (e.g. Edelman’s David Brain) seem nowadays to be omitted as they are based overseas. • A t least three previous entrants are now MPs – Tracey Crouch, George Eustace and Margot James - while two previous entrants have disappeared from the book due to imprisonment (Max Clifford and Andy Coulson) – and Prime Minister David Cameron, former Communications Director at Carlton TV, never appeared. • M any of the names are former journalists: one such person to appear for two successive years was Kamal Ahmed (2008-2009), who has returned to journalism. • S ome oddities over the years: i.e. people disappearing for a single year with no obvious reason (e.g. Shine Communications’ Rachel Bell in 2011; Roland Rudd’s non-appearance in 2007; Lord Mandelson’s absence this year); and the inclusion of one non-person (2007): ‘The World’s Leading…’ an anonymous tech blogger (2007) who told PR Week his/her ‘ideal epitaph’ would be ‘404 Error – File Not Found’.
EA’s PR Power Analysis
Les s th an 2% als
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PR pr UK have
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69% 63%
of the PR industry
been eek Powe is female.
0.5%
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in the
last 31%
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8 yea
Less than 0.5% of
women in the PR
2015 Power 2015 Power industry are in the
Book Men Book Women 2015 Power Book.
Who employs the Power Book people?
80
Agency 50% of this
60
year’s Power
40 Book entries
In-house
20 work in-house.
0%
2007 2008 2009 2010 2011 2012 2013 2014
Power Book Since 2007, 1,213 PR professionals have been included in
the Power Book, but only 52 names have appeared in all of
Perennials them. We call these the ‘EA Power Book Perennials’.
87% of the 100% of the
77% Perennials work Perennials are at least
in agencies. partly based in London.
23%
Only 3 businesses have more than 1 Perennial in their team, all of which
Male Perennials Female Perennials are agencies: Frank PR, Ketchum and Weber Shandwick.
Andrew Bloch
1st @AndrewBloch
Most
Followers 3rd
Stephen Waddington
@wadds 2nd
James Herring
@TaylorHerringUK
Highest
Andrew Bloch Social Media
@AndrewBloch
29,814 Authority
James Herring
Stephen Waddington @TaylorHerringUK
@wadds 14,604
14,601 Mark Borkowski
Mark Borkowski 5th
David Gallagher
4th @MarkBorkowski
@MarkBorkowski @TBoneGallagher
12,754
David Gallagher
@TBoneGallagher To find the names of the 52 Perinnials visit
4,897 ellwoodatfield.com/powerbook
EA has worked with 50% of the organisations in
the Power Book to appoint their in-house people.
THE PERENNIALS
We analysed the 1,213 people that have appeared in PRWeek’s Power Book since 2007
and have shortlisted 52 people that have appeared every year. We call this very special
shortlist ‘The Perennials’. Listed alphabetically:
Alex Aiken Executive Director for Government Comms Cabinet Office
Tim Allan Founder Portland
Lord Bell Chairman Bell Pottinger Private
Andrew Bloch Co-founder and Group MD Frank PR
Mark Borkowski Founder Borkowski.do
Martin Bostock Chair Nelson Bostock Group
Colin Byrne EMEA and UK CEO Weber Shandwick
Lord Chadlington Senior Adviser Huntsworth Group
Paul Charles CEO and Co-founder Perowne Charles Communications
Scott Clark Group CEO Tonic Life Communications
Alison Clarke CEO, UK and Ireland Grayling
Gay Collins Executive Chairman MHP Communications
Jackie Cooper Global Chair, Creative Strategy Edelman
Nigel Dickie Corporate and Government
Affairs Director, Europe H J Heinz
Alan Edwards CEO Outside Organisation
Gary Farrow Founder and Chief Executive Officer The Corporation
Jilly Forster CEO Forster
Giles Fraser Co-founder Brands2LIfe
Matthew Freud Founder and CEO Freuds
Michael Frohlich MD UK, EAME Brand Marketing Practice Ogilvy PR
Dominic Fry Director of Comms and Investor Relations Marks & Spencer
David Gallagher Senior Partner, CEO Europe Ketchum
Graham Goodkind Chairman and Co-founder Frank PR
Andrew Grant Founder Tulchan Communications
Phil Hall CEO PHA Media
Julian Henry Global Head of Comms XIX Entertainment
James Herring Co-founder Taylor Herring
Nick Hindle Senior Vice-President Corporate
Affairs and Strategy, North West Europe McDonald’s
Dotti Irving Chief Executive Four Colman Getty
Caroline Kinsey Chairman Cirkle
Tony Langham Chief Executive and Co-founder Lansons Communications
Mike Lee Founder Vero Communications
Charles Lewington MD Hanover
Steve Martin Global CEO M&C Saatchi Sport & Entertainment
Mike Mathieson (Outgoing) CEO Cake
Jon McLeod Chairman, Corporate Financial and
Public Affairs Weber Shandwick
Graham McMillan CEO Open Road
Mike Morgan Chief Executive The Red Consultancy
Peter Morgan Corporate Affairs Director Rolls-Royce
Gill Morris CEO Connect Communications
Angie Moxham Founder 3 Monkeys Communications
Paul Mylrea Director of Comms University of Cambridge
Matt Neale President, International GolinHarris
Alan Parker Founder Brunswick Group
Kath Easthope (nee Pooley) MD Bite
Michael Prescott Group Director of Corporate Affairs BT Group
Raoul Shah Founder and CEO Exposure
Stephen Waddington European Digital and
Social Media Director Ketchum
Claire Walker CEO (and PRCA board member) Firefly Communications
Catherine Warne CEO Red Door Communications
Nan Williams Group Chief Executive Four Communications
Scott Wilson UK CEO and EMEA MD Cohn & Wolfe
MEET OUR LEADERSHIP SEARCH TEAM
Ellwood Atfield is the specialist headhunter in the communications sector. Our role is to recruit
the people responsible for reputation and influence as well as the heads and managers reporting
to them.
With offices in both London and Brussels and a team of talented consultants, we identify
excellent candidates and recruit for the most exciting jobs in the communications industry today.
Harry Friend Gerladine Davies Gavin Ellwood
Jules Shelley Mark Dober Dr. Rachel Barlow
Ben Atfield Helen Saward
Ellwood Atfield Ltd, 34 Smith Square, Westminster, London, SW1P 3HL / T: +44 (0)20 7340 6480 Ellwood Atfield SPRL, 41 Rue de Naples, Brussels B1050, Belgium / T: +32 (0)2 503 57 34 E: hello@ellwoodatfield.com / W: ellwoodatfield.com / @ellwoodatfield / ellwoodatfield
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