AFRAM 20 20 - DRUID HILL PARK, BALTIMORE, MD Saturday, August 15 | 12 - 8 PM Sunday, August 16 - AFRAM festival
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A F R A M 20 20
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DRUID HILL PARK, BALTIMORE, MD
Saturday, August 15 | 12 – 8 PM M
Sunday, August 16 | 12 – 6 PM
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AFRAM—one of the largest African American cultural festivals on the East Coast! Hosted by
the City of Baltimore in historic Druid Hill Park, the 745-acre oasis draws crowds of over
100,000 each year! For two days, people from all walks of life come together to enjoy
national entertainment, Baltimore’s local eats, live activations and so much more.
ATTENDEES: 120,000 PAST TALENT:
BALTIMORE AFRAM 2 0 2 0
§ Rick Ross § Niko Brim
§ Ella Mae § Kiana Lede
§ Sevyn Streeter § Dru Hill
§ Teddy Riley § Guy
§ Justin Combs § Wreak N Effects
65% FEMALE § Quincy § Jacquees
§ Christian Combs § Davon Fleming
§ A1 Chops § Vashawn Mitchell
§ Fantasia § Pattie Labelle
35% MALE
ABOUT.
AFRAM Facebook Overview:
Impressions: 46.4K (191.6% Increase from week prior)
Engagement 1.5K (106.3% Increase)
Highest Performing Post:
Road to AFRAM Kick Off Live Stream (Aug 10)
295 Likes | 39 Comments | 5.8K Reach
AFRAM Instagram Overview:
Impressions: 304.4K (813.2% Increase from week prior)
Engagement: 4.7K (388.2% increase)
Highest Performing Post: AFRAM Baby Picturecc (Aug 11)
413 Likes | 17 Comments
BALTIMORE AFRAM 2 0 2 0
AFRAM Twitter Overview:
Impressions: 64.1K (544.6% Increase)
Engagement: 5.7K (2,240% Increase)
Highest Performing Post: Quincy Performance Video
(Quincy Retweeted it!)
403 Likes | 47 Retweets | 303.3K Reach
AFRAM Website:
Unique Visitors: 20.6K (516% Increase from week prior)
Visits Total: 25.4K (550% Increase)
Page Views: 64.7K (520% increase)
GET SOCIAL .
WE ARE TAKING THE FESTIVITIES
TO THE NEXT LEVEL IN 2020.
LET’S STAY CONNECTED.
FOR ANNOUNCEMENTS, TALENT
UPDATES, AND CREATIVE
BALTIMORE AFRAM 2 0 2 0
CONTENT VISIT:
A F R A M B A L T I M O R E . C OM
baltimore_afram
aframbmore
baltimore_afram
STAY CONNECTED .
BALTIMORE AFRAM 2 0 2 0
AMPLIFY YOUR BRAND EXPERIENCE BY SERVING AS AN OFFICIAL PARTNER OF THE AFRAM FESTIVAL. THROUGHOUT THE LIFECYCLE OF
THE FESTIVAL, DEMONSTRATE HOW YOUR BRAND CAN POWER FUN AND INCITE ONSITE ENGAGEMENT
FOSTER COMMUNITY GOODWILL
THREAD INNOVATIVE THEMES THROUGHOUT THE PARK
AMAZE FESTIVAL GOERS WITH UNEXPECTED ACTIVATIONS
DISRUPT THE TRADITIONAL WAYS IN WHICH ATTENDEES EXPERIENCE BRANDS
BRAND FAVORABILITY: 76% OF FESTIVAL GOERS SAY THEY FEEL MORE FAVORABLE TOWARD BRANDS
THAT SPONSOR EVENTS IN THEIR COMMUNITY WHICH WILL ULTIMATELY DRIVING CUSTOMER ACTION
RECEIVE OFFICIAL RIGHTS AND BENEFITS, FESTIVAL PERKS AND DIGITAL BRAND ALIGNMENT
THE IDEA .
TITLE SPONSOR $50K
1/RECOGNITION AS THE TITLE SPONSOR 6/ SOCIAL AND DIGITAL
• Brand name integrated into the title (Ex. AFRAM Festival brought • Dedicated brand story on Charm TV’s Discover Baltimore Series
to you by XYZ Company) • Logo and/or brand content included in e-marketing blasts
• Category exclusivity throughout event lifecycle
• Mention and inclusion across multiple social channels (AFRAM,
2/ACTIVATION AREA Baltimore City Hall, Rec & Park and Charm TV)
• Footprint; • Access to over 250,000+ viewers
• Size: 20 x 20 • Sponsor welcome mention on Mayor’s social channel
• Location: AFRAM Live • Sponsored co-branded Snap Chat filter
• Dedicated Instagram behind-the-scenes asset posted on AFRAM
3/TICKET PACKAGE handle
• Saturday & Sunday: • 1x social influencer post - with 50K+ followers
• 14 Passes for stage • Dedicated posting on festival IG and FB channels “meet the
• Photo opportunity for two key executive with headline talent sponsor”
• 2x Dedicate :30 sec sponsor produced micro-content distributed
BALTIMORE AFRAM 2 0 2 0
4/BRAND INTEGRATION on IG and FB
• Brand mention in festival media campaign • 4x customized content deployed across AFRAM and Baltimore City
• Brand recognition during Mayor’s kickoff announcement Hall social pages
• Brand recognition in all media advisories and updates • 2x Dedicated IG story throughout the lifecycle of the festival
• Brand prominently featured on Festival Main Stage signage* • PSA Video Pre-Roll inclusion featured in Charm TV produced
• Branded pin drop location on festival map* AFRAM Festival Promo
• Brand inclusion on street banners & posters, festival map, smart • Sponsor produced content featured on the main stage during pre-
cans, website, digital kiosks, credentials, t-shirts, merchandise performances and intermission
and marketing assets*
• Brand integration on all park directional signage including VIP and 7/MORE PERKS
Concession Areas • Photo in event recap gallery on Festival website sponsors page
• Access to the Official Event Photography partner to cover all • Access to an on-the-ground festival liaison
elements of brands sponsorship • Connect with our network of IG influencers for onsite engagement
• Post Event Sponsorship Indication Report
* based upon deadline requirements
TITLE SPONSOR
ALL PROGRAM ELEMENTS ARE SUBJECT TO FINAL APPROVAL
BILLIE HOLIDAY SPONSOR $35K 1/ RECOGNITION AS THE BILLIE HOLIDAY SPONSOR
Category exclusivity
2/ ACTIVATION AREA
• Footprint;
• Size: 10 x 20
• Location: AFRAM Live
3/ TICKET PACKAGE
• Saturday & Sunday:
• 10 Passes for stage seating
• Photo opportunity for two key executive with headline talent
4/ BRAND INTEGRATION
• Brand featured on Festival Main Stage signage*
• Brand inclusion on festival map, smart cans, website, credentials, t-
BALTIMORE AFRAM 2 0 2 0
shirts, merchandise and marketing assets*
• Brand mention in festival media campaign
• Brand recognition during Mayor’s kick-off announcement
• Brand integration on all park directional signage*
5/ SOCIAL AND DIGITAL
• Branded content included in AFRAM eblast throughout event
lifecycle
• Brand inclusion across multiple social channels (AFRAM, Baltimore
City Hall, Rec & Park and Charm TV)
• Access to over 250,000+ viewers
• Sponsor welcome mention on Mayor’s social channel
• Pre-Roll brand inclusion in AFRAM Festival Promo video
• 2x customized content deployed across AFRAM and Baltimore
City Hall social pages
BILLIE HOLIDAY SPONSOR *based upon deadline requirements
ALL PROGRAM ELEMENTS ARE SUBJECT TO FINAL APPROVAL
CHICK WEBB SPONSOR $25K
1/ RECOGNITION AS THE CHICK WEBB SPONSOR
Category exclusivity
2/ ACTIVATION AREA
• Footprint;
• Size: 10 x 15
• Location: the Bowl
3/ TICKET PACKAGE
• Saturday & Sunday:
• 6 Passes for stage seating
4/ BRAND INTEGRATION
BALTIMORE AFRAM 2 0 2 0
• Brand featured on Festival Main Stage signage*
• Brand inclusion on festival website, credentials, t-shirts, merchandise, park
directional signage and marketing assets*
• Brand mention in festival media campaign
• Brand recognition during Mayor’s kickoff announcement
• Brand inclusion across multiple social channels (AFRAM, Baltimore City
Hall, Rec & Park and Charm TV) Access to over 250,000+ viewers
• Sponsor welcome mention on Mayor’s social channel
• 1x customized content deployed across AFRAM and Baltimore City Hall
social pages
CHICK WEBB SPONSOR
ALL PROGRAM ELEMENTS ARE SUBJECT TO FINAL APPROVAL *based upon deadline requirements
THE ROYAL SPONSOR $15K
1/ RECOGNITION AS THE ROYAL SPONSOR
2/ ACTIVATION AREA
• Footprint;
• Size: 10 x 10
• Location: the Plug
3/ BRAND INTEGRATION
• Brand inclusion on festival website, t-shirt and credential*
• Brand mention in festival media campaign
• Brand integration on all park directional signage*
4/ SOCIAL AND DIGITAL
BALTIMORE AFRAM 2 0 2 0
• Branded content included in AFRAM eblast throughout the
lifecycle of the event
• Brand inclusion across multiple social channels (AFRAM,
Baltimore City Hall, Rec & Park and Charm TV) Access to
over 250,000+ viewers
• Sponsor welcome mention on Mayor’s social channel
• 1x customized content deployed across AFRAM and
Baltimore City Hall social pages
THE ROYAL SPONSOR
ALL PROGRAM ELEMENTS ARE SUBJECT TO FINAL APPROVAL
* based upon deadline requirements
AFRAM FESTIVAL MAP
KIDS ZONE
Finding an activity the whole family can enjoy can be a struggle. Provide fun
activities and discoveries for AFRAM’s youngest attendees. Kids of all ages can
explore the Kids Zone, which offers entertainment and education in one place.
Activities might include; Bouncy Slides, Obstacle Courses, Rock Climbing,
Treasure Hunts, Reading Circle, Glitter Tattoos and Face Painting, Tie-Dye a
T-shirt, Lots More Games and Activities!
1/ACTIVATION AREA
• Footprint;
• Size: TBD (BASED ON FINAL INVESTMENT)
• Location: AFRAM FAM
2/ BRAND INTEGRATION
Brand inclusion on festival website, t-shirt and credential*
Brand mention in festival media campaign
BALTIMORE AFRAM 2 0 2 0
Brand integration on all park directional signage*
3/ SOCIAL AND DIGITAL
Branded content included in AFRAM eblast throughout the lifecycle of the event
Brand inclusion across multiple social channels (AFRAM, Baltimore City Hall, Rec & Park
and Charm TV)
Access to over 250,000+ viewers
Sponsor welcome mention on Mayor’s social channel
1x customized content deployed across AFRAM and Baltimore City Hall social pages
KIDS ZONE * based upon deadline requirementsAFRAM Vendor Requirements:
A vendor is a crafts person, non-profit organization or food vendor, whether
an individual or group, participating in Baltimore AFRAM Festival to sell or
distribute a product(s) or information which meets the criteria to be a
vendor at the Festival and has been pre-approved as such. The vendor must
abide by the two-day vendor package.
To maintain a diverse and controlled shopping experience, the Mayor’s
Office and City Council of Baltimore reserves the right to:
• Prohibit any vendor from selling a particular product in Baltimore
AFRAM Festival.
• Prohibit any product from being sold in Baltimore AFRAM Festival.
• Prohibit a particular vendor from selling in Baltimore AFRAM Festival.
• Obtain a Temporary Health Permit from the Baltimore City Department
of Health
BALTIMORE AFRAM 2 0 2 0
EARLY BIRD PRICING: BEFORE MARCH 1.
AFRAM Tier 1
• full on food vendor with grease and grills - $1000
• Premium location
AFRAM Tier 2
• food vendor - $700
• Premium location
AFRAM Tier 3
• specialty & dessert items/limited menu/retail items - $700 for 10x10
• Premium location
FOR ADDITIONAL INFORMATION PLEASE VISIT: AFRAMBALTIMORE.COM VENDORSPROMOTE YOUR BRAND THROUGH AN ARRAY OF CUSTOMIZED OPPORTUNITIES;
OFFICIAL KICK OFF PARTY - Kick off AFRAM weekend with a VIP event. Have exclusive access to VIPs, influencers and celebrities.
THE ROAD TO AFRAM CARPOOL KARAOKE - is an exclusive opportunity for a brand partner to capture and drop exclusive
content on social media in the months leading up to AFRAM. The activation would take place in an automobile and feature local musicians,
influencers and notables. The fun out takes would be ideal for social sharing and would be featured on Charm TV and the AFRAM jumbotron
during pre and intermission performances.
HEALTH AND WELLNESS VILLAGE - Expose the community to the various dimensions of health and wellness, including Physical,
Social, Intellectual, Spiritual, Emotional, Environmental and Occupational. The goal is to offer the community an innovative and informative
BALTIMORE AFRAM 2 0 2 0
event featuring interactive booths that the whole family will enjoy.
SOCIAL & MEDIA LOUNGE - Create an inviting environment for talent and VIP’s to hang out and conduct interviews. Brand will
receive exclusive co-branded naming rights and an opportunity to decorate the space.
TALENT HOLDING TENT - The goal is to get you brand in front of local and national talent. Naming rights and targeted gifting
opportunity.
T-SHIRT & MERCHANDISE SPONSOR - Get your brand on everyone’s shoulders and backs. Your company can be the exclusive
brand of AFRAM’s T-shirts, Totes and Merchandise.
EXPERIENCE AFRAM .Tonya R. Miller Hall
Mayor’s Office of Public Affairs
Senior Director of Public Affairs
AFRAM FESTIVAL CO-DIRECTOR
410.545.7983
BALTIMORE AFRAM 2 0 2 0
@ tonya.miller@baltimorecity.gov
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