CAREGIVER GUIDE 2020-2021 GIRL SCOUT COOKIE PROGRAM - Everything you need for a successful cookie season

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CAREGIVER GUIDE 2020-2021 GIRL SCOUT COOKIE PROGRAM - Everything you need for a successful cookie season
®
2020–2021 GIRL SCOUT COOKIE PROGRAM

CAREGIVER GUIDE

                 Everything
                you need for
                a successful
                cookie season
CAREGIVER GUIDE 2020-2021 GIRL SCOUT COOKIE PROGRAM - Everything you need for a successful cookie season
Dear Girl Scout Family,
            This Girl Scout Cookie Season, we are celebrating the spirit and creativity of all Girl Scouts as they
            sell America’s favorite treats and Know We Are In This Together.
            Whether embarking on a brave new adventure or finding the courage to talk to her first customer,
            every girl finds her own type of spirit in the Girl Scout Cookie Program®. Girls have amazing
            experiences and build lifelong skills, friendships, and confidence along the way.
            The Girl Scout Cookie Program is a council-sponsored money-earning opportunity that enables
            troops to earn funds at the beginning of the Girl Scout year. It also allows family and friends the
            opportunity to support their daughter’s Girl Scout troop and Girl Scouting in their community.
            100% of the proceeds from the program stays locally within our council.
            The theme of this year’s program is
            Know We Are In This Together!
            We can’t wait to take this journey with you!
            — Your Product Program team

    Girl Scout cookie program                                      Caregiver Permission &
    Participation Checklist                                        Responsibility Form
    You and your Girl Scout can prepare for the best possible      New this year, fill out and sign the online Caregiver
    experience by gathering a few tools for a successful cookie    Responsibility & Permission form for each girl participating
    program:                                                       in the program. This form demonstrates your willingness to
                                                                   be held accountable for program deadlines, orders taken
                               � M ake sure you are               and delivered, and product and money received. The form
                                   registered for the 2020–2021
                                                                   is mandatory and a critical requirement for troop financial
                                   membership year.
                                                                   management of the program and should be completed before
                               � A ttend caregiver meeting        submitting paper and online girl delivery orders. You will not
                                   provided by your troop to get   be allowed to pick up products until you have completed the
                                   all of the information you’ll   form.
                                   need for the cookie program.
                                                                   � T he online Caregiver Permission & Responsibility Form is
                                                                      accessible at GirlScoutCookieTime.com.

                                                                   � Y ou will need the troop cookie manager’s and/or troop
                                                                      leader’s email address when submitting the online form
                                                                      as a confirmation will be sent to you and the troop’s email
                                                                      you entered on the form.

                                 Learn more about the Cookie Product Program at
                                          GirlScoutCookieTime.com.
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CAREGIVER GUIDE 2020-2021 GIRL SCOUT COOKIE PROGRAM - Everything you need for a successful cookie season
6 Steps to Success                                                     Important Info
Girls succeed when families get involved. You can support
                                                                           to Remember
your girl by giving her love, guidance, and inspiration.
                                                                           � Adhere to all cookie program dates.
                                                                              (See back cover for important dates).
    Help your girl set goals and show how she can
1   reach her goals.                                                       � Check with your troop for the dates that the
                                                                              weekly orders are due.
    • Discuss your girl’s goals with her and come up with a game
      plan for how she can achieve them.
                                                                           � Verify the date that cookie funds are due to your
                                                                              troop.
     isit your family and friends, and support more
    V
2   ways to sell in person!                                                � Accept financial responsibility for all products and
                                                                              money received.
    • Nothing beats a face-to-face connection through Cookies on
      the Spot sales. Go door-to-door with cookies and visit family
      and friends. If they are not home, leave your business card so       � When picking up her cookies, you must count
                                                                              your inventory to confirm you received all cookies
      they can shop online later.
                                                                              you ordered.
    • Volunteer to assist at a cookie booth or help her troop in
      other ways.                                                          � Make sure you sign and get a copy of your receipt.
    • Consider hosting house parties, Lemon-Ups™ stands, and
      mobile booths.
                                                                           � Cookies are not returnable to troop or council.
    • Be safe and follow COVID-19 In-Person Meeting Guidelines at          � Collect payment when your Girl Scout delivers to
    gswcf.org/covid.                                                          the customer but not before.

    Register and participate in Digital Cookie                             � Turn in troop cookie money when stated.
3   • Participating in Digital Cookie has never been so fun and           � Check your girl’s Digital Cookie site weekly to
                                                                              view all “Girl Delivery” orders. If you don’t have
      exciting. Girls can customize their avatar, set up their online
      storefront, and start sending emails to family and friends in a         enough cookies to fulfill your orders, you must
      matter of minutes.                                                      contact your troop cookie chair to get the cookies
                                                                              you need.
    • On Jan. 2, 2021, girls can register on Digital Cookie, create her
      avatar, and start sending emails.                                    � When picking up extra cookies, remember to sign
                                                                              and get a copy of the receipt.
4   Share on social media
    • Before participating in any money-earning Girl Scout activity,      � The troop cookie chair is responsible to report all
                                                                              parents with outstanding funds to council after
      it is important that girls and adults review the following
      materials, and remember to print and sign the forms listed              the program.
      below.
                                                                           � Any caregivers with outstanding funds on
       • Internet Safety Pledge                                              Mar. 12, 2021 will be reported to the Product
       • Product Sale Activity Checkpoints                                   Program department for collections.
       • Girl Scout Online Safety Pledge
       • Online Activity Checkpoints                                      � Provide your troop cookie manager with cookie
       • Practical Tips for Parents                                          orders. Don’t forget to include her girl delivery
                                                                              orders!
    • Remember, girls and parent cannot post on Marketplace,
      Nextdoor, garage sale, community pages, eBay, Craigslist, or         � IMPORTANT: Do not store cookies in a car, direct
      any other retail/resale site.                                           sunlight, a garage, on a cement floor, porch,
                                                                              patio, or in any warm place as well as a location

5   Track your progress and celebrate success!
    • Check your online page so you can track your progress to
                                                                              where animals, bugs or water can get to them.
                                                                              Remember, you are responsible for these cookies,
                                                                              even if they get wet, melt from heat, or otherwise
      hitting your goal.
                                                                              become unsaleable.

6   Celebrate success with your Girl Scout!

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CAREGIVER GUIDE 2020-2021 GIRL SCOUT COOKIE PROGRAM - Everything you need for a successful cookie season
What’s New in                              How the Cookie Crumbles
                                                   Ever wonder what the cost of cookies covers? Here’s a breakdown of how
                                                   the funds are distributed per box.

    •N
      EW Cookie Dough Option
     You are now able to transfer your
     Cookie Dough to a GSUSA online Gift
     Certificate

    •N
      EW Credit Card Option
     Clover Go and Cheddar Up

Customers look forward to our cookies every year
Girl Scout Cookies® are $5 per package for core varieties.
Specialty cookies are $6 per package.

                                 Core Varieties                                       Specialty Cookies
                                 Do-si-dos®                                           Girl Scout S’mores®
                                 Lemon-Ups™                                           Toffee-tastic®
                                 Samoas®
                                 Tagalongs®
                                 Thin Mints®
                                 Trefoils®

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CAREGIVER GUIDE 2020-2021 GIRL SCOUT COOKIE PROGRAM - Everything you need for a successful cookie season
5     SKILLS                               Safety Guidelines
      FOR GIRLS
                                           Show You’re a Girl Scout
                                           Girls should wear Girl Scout membership
                                           pin, uniform, or Girl Scout clothing (i.e. a Girl
                                           Scout T-Shirt) to clearly identify themselves
                                           as a Girl Scout.
     The Girl Scout Cookie                 Use the Buddy System
              ®
    Program teaches                        Always use the buddy system. It’s not just
                                           safe, it’s fun.
    5 ESSENTIAL SKILLS
                                           Be Street Wise
    that will last a lifetime              Become familiar with the areas and neighborhoods where you will be
    and help girls develop an              selling Girl Scout products.
    entrepreneurial mindset.               Partner with Adults
                                           Adults must accompany Girl Scout Daisies, Brownies, and Juniors
                                           when they are taking orders, selling, or delivering product. Girls in
                                           grades 6–12 must be supervised by an adult when selling door-to-
                                           door and must never sell alone.
                                           Plan Ahead
          GOAL SETTING
1
                                           Be prepared for emergencies and always have a plan for safeguarding
                                           money.
          Girls learn how to set
                                           Do Not Enter
          goals and create a plan to       Never enter the home or vehicle of a person when you are selling or
          reach them.                      making deliveries.
                                           Protect Privacy
                                           Girls’ names and home or email addresses should never be given out

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                                           to customers. Do not share customer information unless necessary
         DECISION MAKING                   for the product sale.
         Girls learn to make decisions     Be Safe on the Road
         on their own and as a team.       Always follow safe pedestrian practices, especially when crossing
                                           at intersections or walking along roadways. Be aware of traffic when
                                           unloading product and passengers from vehicles.

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                                           Be Net Wise
      MONEY MANAGEMENT
                                           Girls must have their parent/guardian’s permission to participate in
                                           all online activities, and must read and agree to the GSUSA Internet
      Girls learn to create a budget and   Safety Pledge before conducting any online activities.
      handle money.
                                               Things to Think About
                                               As we navigate through a potential continuation of social

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         PEOPLE SKILLS                         distancing, here are some things to think about as they pertain
                                               to paper card order and delivery of products to customers:
         Girls find their voice and             •   Encourage girls to participate in the online platform to
         build confidence through                   take orders
         customer interactions.                 •   Encourage girls to print door hangers to leave on
                                                    customers’ doors
                                                •   The potential need for girls to schedule porch drop offs of
                                                    customers products

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                                                •   Need to collect payments from customers via credit card
           BUSINESS ETHICS                      •
                                                    for paper card orders (Clover option)
                                                    Need to collect caregiver payments via credit card
           Girls learn to act ethically,            (Cheddar Up option)
           both in business and life.           •   Follow GSWCF COVID-19 Safety Guidelines
                                               Additional information will be communicated to
                                               troops, girls, and caregivers if the need arises.

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CAREGIVER GUIDE 2020-2021 GIRL SCOUT COOKIE PROGRAM - Everything you need for a successful cookie season
Selling Strategies
Girl Scouts have a number of options to reach customers during
the Girl Scout Cookie Program®:                                        Online Instructions
Cookies on the Spot
                                                                       for Digital Cookies
(In-Person Orders)                                                     1.   Go to gsdigitalcookie.com/gswcf
After girls receive their cookie inventory,                            2.   If you participated in the 2020 Fall Product Program or used
they can visit family members, friends,                                     Digital Cookie in 2020, click on the “LOGIN” button. If you do
and neighbors and sell cookies right then and there. Want to get a          not remember your password, you will be able to reset it after
jump on it? You can use your paper order card to take preorders.            hitting the login button.
Once the cookies arrive in February, you deliver the preorders and     3.   If you have never participated in either Product Program online,
collect payment.                                                             click on the “REGISTER” button.
                                                                       4.   Enter your zip code.
Girl Scout Cookie Booths                                               5.   Watch the mandatory safety video. You will be able to
Troops obtain cookies from a cupboard (locations across the                 continue registering once the video has finished playing.
council supplied with cookie inventory) and sell them directly to
                                                                       6.   Read the Girl Scout Parent/Guardian Internet Safety Pledge.
customers, often at booths in high-traffic areas such as grocery
stores, malls, or sporting events. Booth sale times and locations      7.    ave the girl read the Girl Scout Participant Internet
                                                                            H
are either organized by our council or approved by the Service Unit         Safety Pledge.
Cookie Manager.                                                        8.   You will need to read the entire pledge and agree in
                                                                            order to continue.
Digital Cookie® —                                                      9.   You will find a lot of good information and links to additional
Direct Ship                                                                 information that can help you navigate through the program.
Girls create a customized webpage                                      10. Next, enter your 5-digit troop number or select it from the
and send emails with a personalized                                        drop down menu. If you don’t know or see your troop number
message to family and friends asking them to buy Girl Scout                listed, click on the box that says, “I don’t know/see my troop
Cookies®. Customers purchase cookies through the webpage and               or group#.”
they are shipped directly to their home (shipping and handling         11. If you click on the box, GSWCF will need to verify the girl’s
charges apply). Orders appear automatically in eBudde and girls             troop number and will move her into the correct troop.
can track their progress and send follow up messages.
                                                                       12. If you see your troop number, select it and then choose your
                                                                           girls name from the list. If you do not see the girl’s name,
Digital Cookie® — Girl Delivery                                            select “I do not see her name” and type it in.
Girls who have customers that are local and wish to offer them the     13. Council will verify she is a registered Girl Scout and you will
ease of shopping online without the adding costs of shipping, can          receive an email to proceed with the set up.
recommend the “Girl Delivery” option.                                  14. Answer the questions about your girl and what scouting
                                                                           means to you and click next.
Girl Delivery orders after the initial order period can be fulfilled
through the troop’s extras or cupboard transactions. These girl        15. Girls can customize an avatar to their likeness by choosing
delivery cookies can then be picked up along with any additional           skin tone, hair style and color, eye shape and color, and face
goal-getter sales you might have. It is important to notify your           shape. Girls can also add their own recorded message about
troop Cookie Manager when you have Girl Delivery sales so they             their cookie goals.
can check to see if they have adequate inventory or schedule a         16. Girls will earn virtual rewards for their avatar by taking various
cupboard to pick up.                                                       actions in the system.
                                                                       17. Share the news of your cookie program with family and
                                                                           friends by sending emails and sharing it on Facebook.
                                                                       Go to GirlScoutCookieTime.com for more details.

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CAREGIVER GUIDE 2020-2021 GIRL SCOUT COOKIE PROGRAM - Everything you need for a successful cookie season
Girl Scout Cookie Booths
Troops sell cookies directly to customers, often at booths in high-
traffic areas such as grocery stores, malls, or sporting events. Your
troop leader will reach out to you when booth times and locations
                                                                               Cookie Booth Etiquette Rules
are scheduled. Caregivers and girls must follow the rules at booths.
                                                                              • A minimum of two registered and background-screened adults
The rules and guidelines put into place are to ensure girl safety and
                                                                                 and at least one registered girl must be present at booths.
a successful, fair, fun, and safe cookie season. If rules are broken,
                                                                                 Siblings or tag-a-longs may not attend.
the troop and/or girl could be penalized.
                                                                              • Arrive and leave on time. Pack up 5 minutes before the end of
Caregivers are not allowed to secure booth sites at “Big Box” stores             the shift to allow arriving booth participants time to set up.
such as (but not limited to) Publix, Walmart, Winn-Dixie, Dunkin’,
                                                                              • Booths should be set up a minimum of 15 feet from doors or
and JOANN Fabrics and Crafts for their troop. If you know a small
                                                                                 remain in the location designated by the store.
business owner who would like to have your troop hold a cookie
booth at their location, notify your cookie chair to get the service          • Booths at Publix locations must conclude by 7 p.m.
unit cookie manager’s approval. All booth sites MUST be approved              • Store locations cannot grant permission to stay any later than
by the service unit cookie manager and product sales department                  the allotted time as GSWCF has agreements with corporations
before a booth sale can be held at that location.                                for specific times/dates.
                                                                              • Store managers may cancel booths for any reason.
Mobile Booth Sales                                                            • If a store manager asks booth attendees to leave the store
 • A decorated car, van, truck, or even a wagon filled with delicious            location, do so immediately. Politely thank the store manager
   Girl Scout Cookies®. Be creative and visit events happening in                and notify the Service Unit Cookie Manager or Product Program
   your community.                                                               department.
 • Can be a troop activity or done by individual girls (with a caregiver).    • Do not ask the store location to make announcements regarding
 • Remember that “mobile” means mobile. You may not bring                        booth sales.
   tables, chairs, or tents.                                                  • Girls should allow entering/exiting customers to approach them.
 • Limited to no longer than 30 minutes at each location.                        Never approach customers as they enter/exit the store.
 • Girls and troops cannot approach any high-traffic locations                • Girls are in charge of selling. Adults are there to provide
   (such as grocery stores, malls, and universities) or any location             guidance and handle money for younger Girl Scouts.
   where there is a cookie booth set up or planned.                           • Donation jars are not allowed anywhere on or near your booth.
 • Mobile booths begin Jan. 30.                                               • Bling Your Booth with posters and other items to attract
Lemon-Ups™ Stand                                                                 customers; no graffiti.
 • Set up a simple stand similar to a classic lemonade stand.                 • Do not allow girls to write on store property.
 • Stands may only be set up on residential property where the girl          • Girls must remain close to their booths at all times; no running
    or close family member (grandparents, aunts, uncles) resides.                around or approaching people inside the store location.
    Stands must adhere to local city/government ordinances                    • Girl Scouts are polite and should never yell to customers
    and/or HOA approval.                                                         to attract sales, block access to store entrance, or employ
 • Never leave cookies and/or money unattended at a stand.                       aggressive sales techniques.
 • A parent/adult must be present to supervise.                               • Eating and smoking are not permitted at booth locations.
 • Lemon-Ups stands begin on Jan. 30.                                         • Keep cell phone use to a minimum and focus on customer
                                                                                 engagement.
                                                                              • Remove all trash (including empty cookie boxes) yourself. Store
  Money Management                                                               trash receptacles are not for public trash or recycling.
                                                                              • Before leaving the location, one girl and one adult should thank
Caregivers are financially responsible for all cookies received and              management at the store location.
all money received from customers. Handling money is a serious
matter and any misuse of girl funds collected is a criminal offense.         Consequences
 • There are NO cookie returns to the troop or GSWCF.                        If girls and/or troops (including troop parents) are not participating
 • Payment for cookies: Schedule date and time with troop’s                   within the established rules and guidelines, they may be
   cookie manager to give cookie payments. Make sure you get a                penalized in the following ways:
   receipt every time you hand in the payments.
                                                                              • First offense: Verbal counseling regarding any
 • Safeguarding the money collected is important. Large amounts                 offense outlined in the guidelines.
   of cash should be left in the hands of caregivers, not girls.
                                                                              • Second offense: Removal from troop’s next
 • Verify with troop leader regarding accepting checks.                         scheduled Council Level booth location.
 • Caregivers with outstanding funds owed will be reported to                 • Third offense: Girl/troop will not be allowed to
   council for collections.                                                     hold any further cookie booths for the season.
 • Girls with outstanding caregivers will not receive rewards
   and will not be able to participate in future product programs.
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CAREGIVER GUIDE 2020-2021 GIRL SCOUT COOKIE PROGRAM - Everything you need for a successful cookie season
Troop Proceeds                                                   Rewards
Troop proceeds are based on a per-girl-average (PGA)               Rewards are based on an individual girl’s sales. All rewards and
basis with a chance for troops to earn greater proceeds            patches are cumulative except for the Extreme Team Rewards.
with a higher PGA. Troops must have a minimum of two               GSWCF reserves the right to substitute rewards based on
participating girls in the cookie program to receive troop         availability. For a full list of rewards, please view the girl order
proceeds. Troops with only one participating girl are              card or visit GirlScoutCookieTime.com.
not considered a troop and the girl will receive council
credits only (see the Juliette Cookie Program Insert at            Council Dough
GirlScoutCookieTime.com to learn more).                            New this year, we are expanding our girl Council Dough
eBudde will automatically calculate troop proceeds,
       ™                                                           choices. Girls are now able to make a choice to convert all or
adjusting for PGA. Troops must enter total cases of cookies        part of her GSWCF Council Dough to an online Cookie Dough
picked up into eBudde for troop proceeds to be determined          gift certificate, which can be used to purchase items online
correctly.                                                         through GSUSA’s Girl Scout Store. Online Cookie Dough gift
                                                                   certificates can only be used to make online purchases and
Girl Scout Junior, Cadette, Senior, and Ambassador level           cannot be used for membership registration or GSWCF council
troops can opt out of rewards to receive additional proceeds.      events, destinations, or any other such event. This is strictly
All girls in a J/C/S/A troop must agree as a whole troop to        for online only purchases at girlscoutshop.com. All GSWCF
opt out of rewards. While troops who opt out will not receive      Council Dough converted to an “Online Cookie Dough gift
general rewards, they can still earn patches and rewards           certificate” will expire on Dec. 30, 2021.
for starting inventory orders (SIO), Digital Cookie and Gift
of Caring sales, as well as the Top-Seller reward. Multi-level     Girls who do not elect to transfer portions of their GSWCF
troops with girls below Juniors do not qualify to opt out of       Council Dough to the online format will continue to receive
rewards.                                                           the printed GSWCF Council Dough cards. Council Dough cards
                                                                   can be used at the council shop as well as membership
Troop Proceeds For J/C/S/A                                         registration, summer camp, GSWCF programs and events,
with Rewards Opt Out                                               Destinations, and service unit encampments.
 Troop PGA                   Troop Proceeds
                                                                   Digital Cookie Rewards
 Less than 200               $0.87/box
                                                                    Packages Sold                     Girl Reward
 200–274.99                  $0.89/box
                                                                    50+ packages                      Straw with Pouch
 275 or more                 $0.92/box
                                                                    100+ packages                     $7 Council Dough
*Proceeds earned belong to the Girl Scout troop and do not
become the property of individual members.                          150+ packages                     Backpack Purse

                                                                   Gift of Caring Rewards
                                                     Send 25        Packages Sold                     Girl Reward
                                                 Digital Coo ®
                                                            kie     12+ packages                      Gift of Caring Patch
                                                 emails and
                                                             get    30+ packages                      Pillow
                                                a Cookie Te
                                                            chie    60+ packages                      Padded Padfolio
                                                     patch          100+ packages                     $15 Council Dough

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CAREGIVER GUIDE 2020-2021 GIRL SCOUT COOKIE PROGRAM - Everything you need for a successful cookie season
Council Gift of Caring
and Hometown Heroes
                                                                       The Hometown Heroes (HTH) program is a community service
The Council Gift of Caring (GOC) program is a Girl Scout               opportunity where troops/girls choose a local organization to
community service project that provides donated Girl Scout             receive donated cookies. Recipients can be “heroes” in the
Cookies® to active overseas military men and women through             community such as non-profit organizations, shelters, firefighters,
Support the Troops, Inc. GSWCF also disperses some of the              police departments, blood banks, or food banks. Girls should
donated cookies to Feeding Tampa Bay.                                  contact the selected organization for their approval prior to
                                                                       collecting cookie donations.

How the program works:
For various reasons, some customers may not want to buy cookies for themselves. Through the Gift of Caring and Hometown Heroes
programs, they have a chance to give to others while supporting Girl Scouting at the same time.
While taking regular orders, girls communicate to customers that they can purchase cookies to donate to troops (through Gift of Caring) or
to the chosen Hometown Hero. Using the Gift of Caring/Hometown Heroes poster, girls explain that this is a Girl Scout community service
program, which will send Girl Scout Cookies® not only to active overseas military personnel and veterans organizations, but also to local
non-profits.
                                                                      • E ach cookie box donation for the Gift of Caring/Hometown Heroes
                                                                         program is at the $5 level.
   • Girls who get a minimum of 12 or more GOC/HTH orders
      earn the Gift of Caring patch                                   • Gift of Caring cookies can be purchased in-person or online.
                                                                         Girls should email relatives and friends (especially those who live
   • For 30 or more GOC/HTH orders, girls also receive                  outside of their area) and ask them to donate for your council Gift
      a pocket pillow                                                    of Caring program.
   • For 60 or more GOC/HTH orders, girls also receive               • Hometown Heroes cookies can be purchased in-person only at
      a padded portfolio                                                 cookie booths or during Cookies on the Spot.
   • For 100 or more GOC/HTH orders, girls also receive              • Since there are no products to deliver to customers who support
      $15 in Council Dough                                               council Gift of Caring, girls should collect money from customers
                                                                         at the time of the order and turn it in to the troop cookie manager.

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CAREGIVER GUIDE 2020-2021 GIRL SCOUT COOKIE PROGRAM - Everything you need for a successful cookie season
S’MORES CLUB
     The S’mores Club is exclusively for GSWCF girl members and adult product program volunteers
     who excel in both the 2020 Fall Product Program and 2021 Girl Scout Cookie Program.
     Girls and volunteers who earn a place in the S’mores Club during the 2020–2021 membership
     year receive a special S’mores Club patch and an exclusive sterling silver bracelet with uniquely
     designed charms.
     Girls who became members of the 2020 S’mores Club and meet the requirement for both the
     2020 Fall Product Program and 2021 Girl Scout Cookie Program will receive the current year’s
     mascot charms to add to their bracelets and the exclusive S’mores Club patch.

     To qualify for the S’mores Club, girls must sell:
           • 70 items during the 2020 Fall Product Program, and
           • 400 packages during the 2021 Girl Scout Cookie Program

     To qualify for the S’mores Club, product program volunteers* must:
           • Have a minimum of two girls in their troop who participate in both the 2020 Fall Product Program and the 2021 Girl Scout
              Cookie Program
           • Have total sales of at least $2,000 in the 2020 Fall Product Program
           • Have a PGA of 350 packages during the 2021 Girl Scout Cookie Program (based on girls participating)

     * Only the troop fall product manager (TFPM) and the troop cookie manager (TCM) are eligible for rewards.
       If the TFPM and TCM are the same person, only one reward will be given.

                                                                                      4 FOR MORE
                                                                                    get more + give back!
                                                                           4 For More is a new sales incentive to help girls/troops
                                                                           increase their cookie sales by encouraging customers to
      PINS AND BADGES                                                      spend a minimum of $20 when they make a purchase from
                                                                           one of our Cookie CEOs. This is a replacement for the 5 for
      When a Girl Scout places a pin or a
                                                                           5 Program and now includes a give-back component that
      badge on her vest or sash, it symbolizes
                                                                           supports either Gift of Caring or the troop’s designated
      an important achievement. Cookie
                                                                           Hometown Hero. With 4 For More, a customer will be given a
      Entrepreneur Family pins recognize
                                                                           receipt with a unique code for every four boxes purchased.
      the five skills girls learn as they begin
                                                                           This code lets them enter into a contest where they could
      to think like entrepreneurs through

                                                                              get more + give back
                                                                           win three cases of their favorite Girl Scout Cookie AND give
      the Girl Scout Cookie Program. Cookie
                                                                           back by donating an additional three cases to either our Gift
      Business badges demonstrate that a
                                                                           of Caring Program or a troop’s designated Hometown Hero
      girl has developed specific skills related
                                                                           (where applicable). Be sure that your girls write their troop
      to running her own business. When a Girl
                                                                           number on each receipt. Get details at gswcf.org/4formore.
      Scout wears these emblems, she lets the

                                                                                     4more!
      world know she’s a real-life Cookie Boss!
      Earning the year-by-year Cookie
      Entrepreneur Family Pin is the best way
      to make the Girl Scouts Cookie Program
                                                                                                     for
      a family affair! Cookie Business badges
      give Girl Scouts the chance to hone their skills and
      gain an understanding of the world of business.
      For more information and to download all level
      criteria, go to GirlScoutCookieTime.com and look
      for Badges & Resources under the “For Cookie
      Sellers” page.
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2021 Patches
Cookie Crossover Patch                                               Cookie Captain Patch
Did your daughter’s troop participate in the 2020 Fall Product       This program is designed specifically
Program? Girls who sent at least 15 emails in the Fall Product       for Girl Scout Juniors, Cadettes,
Program can earn this personalized Crossover Patch by also selling   Seniors, and Ambassadors who
270 packages of cookies during the 2021 Girl Scout Cookie Program.   want to use their years of cookie
                                                                     program experience to help younger
Cookie Rookie Patch                                                  girls succeed. Girl Scout Daisies and
The Cookie Rookie patch is for first time                            Brownies look up to older girls, so
cookie sellers ONLY. Parents, troop                                  there’s no one better to teach them
cookie chairs, troop leaders, or Cookie                              the cookie program!
Captains help new cookie sellers learn all
                                                                     Participating in this program is easy! Become a Cookie Captain
about the cookie program while having
                                                                     by participating in any of the activities below. You can do any
fun. All Cookie Rookies who complete
                                                                     activity more than once, but you must work with different troops.
the program will earn this patch. For full
                                                                     For example, if you help out Daisy Troop 12345 at a cookie booth
details go to gswcf.org/cookierookie.
                                                                     as well as Brownie Troop 67890, this counts as completion of two
Cookie Booth Patch                                                   requirements. However, if you help Daisy Troop 12345 at a cookie
                                                                     booth twice, it would only count as completion of one requirement.
Booth sales are a great way to increase your team’s
success. Contact your troop cookie manager to
sign up for booths. Girls who sell 36 packages or
more from a booth or booths will receive the booth
sales patch.                                                            Activities Required for Cookie Captain
                                                                        Complete 1 activity: You’ll receive the Cookie Captain patch.
                                                                        Complete 2 activities: You’ll receive the Cookie Captain
                                                                        patch and $10 Council Dough.
                                                                        Complete 3 activities: You’ll receive the Cookie Captain
                                                                        patch and $25 Council Dough (awards are not cumulative).
                                                                         • A
                                                                            Cookie Rally. When your service unit holds its cookie
                                                                           rally, pitch in and take ownership of a cookie rally station.
                                                                           Plan an activity (it can be a game or a craft) that will help
                                                                           girls learn more about the cookie program, prepare the
                                                                           supplies needed, decorate your activity site, and then help
                                                                           girls at the rally with your game or project.
                                                                         • F
                                                                            ind a troop that has a lot of first time cookie sellers.
                                                                           Ask your troop cookie chair about the Cookie Rookie patch
                                                                           requirements and help Girl Scout Daisies and Brownies
                                                                           become Cookie Rookies. Show them the Cookie Rookie
                                                                           video and complete at least two activities.
                                                                         • B
                                                                            e their Cookie Captain when booth sales start.
                                                                           Cookie Captains can join the troop at their cookie booth
                                                                           to provide selling tips, product information, help make
                                                                           changes, and be an example of how Girl Scouts should
                                                                           treat their customers and their cookie booth location.

     …and                                                               Go to gswcf.org/cookiecaptain for more details
                                                                        and application.

     more!
                                                                                                                                           11
We hope you have an exciting
season and we are always here
for you if you have any questions.
                                          Important Dates
                                            JANUARY 2021
                                           Jan. 2: Cookie program begins (girls will begin accepting
                                           orders via their Digital Cookie website)
      Patricia Hemenway
                                           Jan. 11: Troop Starting Inventory Order (SIO) due
      Vice President of Girl Experience
                                           Jan. 30: Girls begin Cookies on the Spot, Lemon-Ups stands,
      Phone/fax: 813-262-1838              and mobile booths
      productsales@gswcf.org
                                            FEBRUARY 2021
                                           Feb. 4: Cupboards open (hours of operation vary by location)
                                           Feb. 12: Cookie booths begin!
                                           Feb. 12: Bling Your Booth contest begins
      Esther Rivera
                                           Feb. 19–21: National Girl Scout Cookie Weekend
      Product Program Coordinator
                                            MARCH 2021
      Phone/fax: 813-262-1763
      productsales@gswcf.org               Mar. 1: Bling Your Booth contest ends
                                           Mar. 1: Last day customers can choose girl delivery
                                           Mar. 7: Cookie program ends (On the Spot and online sales)
                                           Mar. 12: Outstanding caregiver/parent information due
      Jessica Hadley
                                            APRIL & MAY 2021
      Product Program Coordinator          Rewards sent to service unit for distribution to troops
      Phone/fax: 813-262-1839
      productsales@gswcf.org

      Sabrina Canty-Hart
      Product Program
      Experience Manager
      Phone/fax: 813-262-1787
      productsales@gswcf.org

                                              The GIRL SCOUTS® name and mark, and all other associated trademarks and
  4610 Eisenhower Blvd Tampa, FL 33634        logotypes, including but not limited to the Trefoil Design, are owned by Girl
  813-281-4475 • 800-881-4475 gswcf.org       Scouts of the USA. Little Brownie Bakers is an official GSUSA licensee.
                                              Copyright ®, TM, © 2019 Kellogg NA Co.
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