CELEBRATING MINNESOTA'S FIRST MEGA MILLIONS JACKPOT WIN
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May 2022
Volume 3
Issue 5
CELEBRATING MINNESOTA’S FIRST
MEGA MILLIONS® JACKPOT WIN
“On April 12, 2022 something wonderful happened in Ramsey for selling the jackpot-winning ticket. On
in this beautiful town of Ramsey,” said lottery April 21, lottery officials presented store staff with the
state sales manager David Like. That “something $50,000 bonus check. The excitement the jackpot
wonderful” was Minnesota’s first Mega Millions win has created at the store has been, well, mega.
jackpot win on a single ticket sold at Holiday
Stationstores, located on the corner of St. Francis Store manager Kim said the store has been
Blvd. NW and Nowthen Blvd. NW in Ramsey. buzzing ever since the news broke. “I got a call at
5:20 in the morning from a news channel, saying,
The first Mega Millions jackpot was won in Minnesota ‘Congratulations, I heard you sold the winning ticket.’
thanks to a lucky ticket purchased for the April 12 I had no clue! At first, I thought it was exciting and
drawing. That ticket matched all six winning numbers then I thought it might be a joke, but as the calls
to hit the $110 million annuity jackpot with a kept coming in, I knew it was real. By 6 a.m., all the
$66.9 million cash option. customers knew about it.”
Minnesota’s newest Mega Millions multi-millionaires And the customers have been talking about the win
came forward and claimed their prize two weeks ever since. “We’re definitely selling more tickets,”
after the drawing. The married couple selected the added Kim. “Everyone wants to be at the lucky store!”
cash option worth approximately
$66.9 million before required
tax withholdings. This is the
largest prize claimed so far under
Minnesota’s new anonymity law
that went into effect last year
making the name and city of
lottery prize winners over $10,000
private data. The winners have not
opted in to publicity, so the lottery,
following the new law, won’t be
sharing a photo of the winners with
an over-sized ceremonial check.
However, a big ceremonial check
was in order to celebrate the
payment of $50,000 to Holiday
Stationstores, 14350 Xkimo St. NW,
HEAT UP SALES WITH SUMMER RICHES
Summers are for playing, and the Minnesota Lottery
has just the ticket for fun! Introducing Summer
Riches, a $5 scratch game on sale now that includes
three colorful scenes and a chance to win up
to $100,000.
With so many Minnesotans stopping in to grab
last-minute “must-haves” on the way to the lake or a
barbeque, help make their summer even richer by
suggesting a Summer Riches scratch ticket. Use the 2ND CHANCE
point-of-purchase materials in May’s launch kit to
remind your customers to pick up a ticket today. Tell your players they can enter non-winning
Summer Riches tickets at mnlottery.com for a chance
We’re encouraging Minnesotans to get out and to soak up some summer prizes, including:
play with a state-wide advertising campaign that
includes TV, radio, billboards, and digital ads. These ■ Cash
ads will help drive customers to your business by ■ Mall of America gift card
highlighting the Summer Riches scratch game and
all the fun summer activities Minnesota has to offer. ■ Outdoor gear, and more
GREAT CUSTOMER SERVICE KEEPS
CUSTOMERS COMING BACK
Petry’s [PEA-trees] Bait will celebrate its 100-year Pixler uses clerk incentives in addition to the lottery-
anniversary in 2023. The store is 15 miles north sponsored incentives as a “cool opportunity to learn
of Hinckley in Finlayson, between Mille Lacs Lake more about the lottery” and to motivate employees.
and I-35. The store caters to locals and outdoor Its bingo incentive games are reverse-weighted
enthusiasts year-round, along with nearby cabin based on percentage of hours worked, so part-
owners and tourists enjoying the lakes and those timers have as much chance to win as full-timers.
en route to Mille Lacs Lake in summer. It also serves As each employee begins their shift, management
hunters purchasing hunting licenses, registering highlights each clerk’s status in the challenge to
their deer in winter and entering the store’s annual maintain motivation.
big buck contest, and of course has everything for
those who fish. Concludes Pixler, “From a business standpoint, the
lottery expands the customer base, and getting
Petry’s spends the most training time on lottery people in the door is key. A lottery customer may
so new clerks who may be unfamiliar with the buy nothing else this time, but may return for other
games learn playing lottery is exciting and easy items on subsequent trips. Lottery sales ensure traffic
to understand, and they are much more apt to be flow and getting people in the door every day. We
receptive to customers playing lottery. Clerks are are grateful for the lottery as an important source of
taught to not rush players, but to give all customers revenue for us.”
great customer service while keeping the line
moving as best they can, especially when regular
players want to choose lottery tickets based
on hunches.
While staff don’t ask for every sale, they keep
information near registers about when drawings
occur, the amounts of high jackpots, and if jackpots
have risen lately without a winner, because players
often ask. They also focus on new scratch tickets
along with North 5™ and Gopher 5®, because they
are not as visible as Mega Millions and Powerball®.
“We focus on good customer service to all
customers, so someone waiting behind someone
choosing their lottery tickets won’t leave with a bad
taste in their mouth regarding lottery,” explains store
manager Karl Pixler.
WELCOME, NEW A WHOLE LOTTO
RETAILERS! REMINDERS
THANK YOU FOR SAYING I’MN. WE’RE Exciting changes are coming to Minnesota’s lotto
HAPPY YOU HAVE JOINED OUR TEAM. games lineup this month. Here’s what you need
to know.
Prior Lake VFW 6208 / Prior Lake
New Days LLC / Circle Pines MINNESOTA-ONLY GAMES REFRESH
Zup’s Food Market / Ely Beginning May 12, Minnesota-only lotto games will
have a bold new look, and two of the games will
Sky Way Mini Mart / St. Paul have new names: Northstar Cash® will become
North 5 and Daily 3® will become Pick 3™. Make sure
Mi Pueblito Market / Long Prairie
to recycle all old Gopher 5, Daily 3 and Northstar
Kwik Trip #1136 / Blaine Cash play slips and replace them with the new
Gopher 5, Pick 3 and North 5 play slips you received
West 7th St. Marathon / St. Paul earlier this month. The old play slips will no longer
be valid, so make sure your customers are using the
Southside Liquor / Shakopee
new ones.
D’s Liquor LLC / Adrian
LOTTO AMERICA®
Chaska American Legion Post 57 / Chaska
The countdown is on for Lotto America’s new
Range Cooperatives Inc. / Babbitt Monday drawing. Beginning Monday, July 18,
Lotto America will be drawn three nights a week:
Oakdale Corner Store / Oakdale
Mondays, Wednesdays and Saturdays. To get
Trophy’s Liquor Warehouse LLC / Onamia ready for the upcoming change, the number of
advance draws available to your customers will start
Vollan Oil / Hendricks decreasing on June 1. See the materials in your May
Cub Wine & Spirits / Maple Grove point-of-purchase kit for additional information,
including the countdown schedule.
B-Line Market / Brooklyn Park
CONSTRUCTION SEASON
Cravings / Minneapolis
If you are having work done on your roof this
52 Bottle Shop / Chatfield summer, let your lottery sales representative know
Ely Liquor / Ely in advance to avoid any downtime on your lottery
terminal to prevent lost lottery sales and unhappy
Farmers Cooperative Oil Co / Elbow Lake customers.
Ranjha Brothers LLC / St. Cloud
Little Brown Jug / Nashwauk
BEST PRACTICES FOR
PREVENTING LOTTERY
THEFT
We understand that many retailers are concerned about lottery theft,
which is why we continue to update our best practices to help prevent
lottery theft. Please follow as many of the best practices as possible.
■ At closing each day: Remove dispensers or dispenser trays and
lock them up.
■ At opening and closing each day: Keep an accurate track of
scratch ticket inventory. Make sure you record the game, pack
and ticket number. Utilize SmartCount, the electronic sales and
inventory software, located on your lottery terminal. SmartCount
must be added to a terminal to use it. Contact Customer Support
at 651-635-8273, option #1, or your lottery sales representative
for additional details or to have SmartCount activated.
■ Do not store your inventory records with the tickets.
■ Never leave tickets unattended during business hours.
■ Do not place tickets on the counter as players ask for them. Place
tickets on the counter only after you receive payment.
■ Post the lottery phone numbers for reporting stolen tickets,
651-635-8273 or 1-888-568-8379, in a place all employees
can easily access. Train your employees to call the lottery office
immediately if any tickets are stolen.
For additional questions regarding ticket security, contact Customer
Support at 651-635-8273 or 1-888-568-8379.
For help with accounting services, ticket status Alternative Formats
inquiries, ticket orders, point-of-purchase This publication is available in alternative
materials, lost or stolen tickets, Retailer Service formats to individuals with disabilities by calling
Portal assistance and lottery equipment
relocation/removals contact: 651-635-8273 or 888-568-8379.
Lottery Customer Support Problem Gambling Helpline
Monday – Friday 8 a.m. – 4:30 p.m. 1-800-333-HOPE
651-635-8273 GetGamblingHelp.com
1-888-568-8379
Misprinted Ticket Reminder
For help with lottery equipment issues and lottery
equipment communication issues contact: If you need to report a misprinted lotto ticket,
call Customer Support at 651-635-8273, option
IGT Hotline 1. If you leave a message, your call will be
1-888-487-9200 returned as soon as possible.
24 hours a day; 7 days a week
Minnesota Lottery
2645 Long Lake Road
Roseville, Minnesota 55113
mnlottery.com
Emily Frost, Managing Editor
Kelly Barto, Graphic Designer
NEW GAMES
SNEAK PEEK
Your scratch game display is about to get a whole
lot brighter with Sunny Money. This $3 scratch game
offers instant cash prizes up to $30,000. Starting
next month, suggest the Sunny Money scratch game
to customers who are fans of the Summer Riches
scratch game for twice the (summer) fun!
ON SALE JUNE 7, 2022
Double Diamond™ $10 / $200,000
2022 IGT. DOUBLE DIAMOND is a trademark of IGT.
Scratch Yer Booty Bingo $3 / $25,000
Sunny Money $3 / $30,000
Hot 7s $2 / $10,000
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