COMMERCIAL OPPORTUNITIES - Hereford FC
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COMMERCIAL OPPORTUNITIES 2020/2021
Welcome to Hereford FC Commercial Hereford FC as a community-based football club continues to strive to be the best that we can be in every area and our commercial avenues are no different. Hereford FC covers all areas of Commercial activities from match day hospitality to sponsorship and advertising opportunities at Edgar Street. Hereford FC continue to combine some of the best facilities in Herefordshire with our warm friendly staff who aim to make your experience with the football club an enjoyable one. Progression is the key word at Hereford FC as the club moves from strength to strength both on and off the field. Hereford FC has the vision to play football at the highest sustainable level and we believe that we provide the ideal platform for you to promote your business, engage with customers both new and old, reward employees and meet all your corporate social responsibilities. Regardless of the result on the pitch, you can always rely on Hereford FC Commercial to deliver one of the finest match day experiences in non-league football whilst covering all your business needs.
LOCAL
NATIONAL
INTERNATIONAL
V Live games Radio Hereford FC 1,000 listeners per game
TV & highlights Regular local newspaper coverage
shown on BT Sport Weekly coverage on BBC Hereford & Worcester
Almost 60,000 fans have
attended our home games WWW Over 2.8 million website views per year.
throughout the season 5000 E Newsletter subscriptions.
Facebook: over 13,000 followers Instagram: over 4,000 followers
Twitter: over 22,000 followers YouTube: 3,100 subscriptions
Stadium Sponsorship Edgar Street is a well-known stadium with over 95 years of history. There are a number of rooms, stand and stadium naming rights options available for the 2020/21 season. These high-profile sponsorships also include logos on all club documentation. Packages start from £4,000 plus VAT.
First Team Kit Sponsorship Hereford FC play over 50 games per season in front of over 80,000 people across the UK. As one of the biggest non-league teams in England, there is a lot of media coverage of the football club. Hereford FC also sell over 1,500 replica shirts a year to supporters locally, nationally and internationally. We have several opportunities for the 2020/21 season such as training kit, warm up kit, shorts, back of shirt and front of shirt sponsor. Packages start from £1,500 plus VAT. Player Sponsorship This is the ideal opportunity for loyal supporters and businesses to support their favourite Hereford FC player. The name of the players sponsor will appear in every match day programme and on the club’s website for the duration of the 2020/21 season. As a player sponsor, you will receive your players shirt at the end of the season. This package starts from £150 plus VAT.
Match Sponsorship Match Ball Sponsorship The opportunity to be a match sponsor at Hereford FC The opportunity to be a match ball sponsor at Hereford FC allows you to entertain your guests with the full Edgar Street allows you to entertain your guests with a slightly smaller experience. scale Edgar Street experience. This is an ideal way for businesses to entertain clients and This is an ideal way for businesses to entertain clients and friends in a relaxed atmosphere. This package also creates friends in a relaxed atmosphere. This package also creates an excellent opportunity to promote your business and at an excellent opportunity to promote your business and at the same time support Hereford FC. the same time support Hereford FC. • VIP Exposure in the RE Resource Hereford Suite. • VIP Exposure in the RE Resource Hereford Suite. • Two course meal for ten guests. • Two course meal for four guests. • Complimentary tea and coffee. • Complimentary tea and coffee. • Complimentary bottle of wine. • Complimentary match programme. • Complimentary match programme. • Seating in the Merton Stand to view the game. • Seating in the Merton Stand to view the game. • Signed ball presented after the game. • Signed shirt presented at the end of the game. • Company Write Up in the matchday programme. • Opportunity to choose Man of the match. • Tannoy announcement. • Company Write Up in the matchday programme. • Team Sheet provided. • Tannoy announcement. • Interviews with former players. • Team Sheet provided. • Team announcement before Social Media. • Interviews with former players. • Priority bookings for cup games and corporate events. • Team announcement before Social Media. This package starts at £200 plus VAT • Priority bookings for cup games and corporate events. This package starts at £450 plus VAT “A great way to spend a Saturday afternoon. On top of the football at Edgar Street, the food is excellent, the service and hospitality warm and friendly and the entertainment a joy. We regularly book tables and whether we use the event to entertain business guests or reward our staff everyone always has a good time and looks forward to being invited again.” Roger Parckar Managing Director Dawleys.com
Match Day Mascot What better Birthday or Christmas Present than letting your son or daughter lead out Hereford FC at Edgar Street. Being a Hereford FC mascot has become a very popular package over the past few seasons as it has been developed to give children a day that they will always remember. • Tour of Edgar Street. • Meet the players. • Complimentary match programme. • Lead the Hereford FC team out. • Premium seats for two adults and the mascot. • 2020/21 Hereford FC Kit provided for the mascot. The package starts at £100 plus VAT Goal Sponsor Have your company name announced over the tannoy every time that Hereford FC score at Edgar Street during the 2020/21 season. This package starts at £500 plus VAT.
Edgar Street Experience Match Hospitality The Edgar Street Experience is a very popular matchday package at Edgar Street. This package allows both supporters and businesses to enjoy a unique hospitality experience where there is a blend of people discussing Hereford FC. The Edgar Street Experience is the perfect way to entertain clients, celebrate a special occasion or reward employees. Our hospitality packages have been specifically designed to help create brand awareness and raise your company profile in the local area. • VIP Experience in the RE Resource Hereford Suite. • Two course meal. • Complimentary tea and coffee. • Complimentary match programme. • Seating in the Merton Stand to view the game. • Team Sheet provided. • Interviews with former players. • Team announcement before Social Media. • Priority bookings for cup games and corporate events. This package starts at £35 plus VAT Season Ticket Upgrades start at £25 inc VAT (Depending on the requirements of the client) “The match day hospitality at Hereford FC’s was a joy from start to finish, with wonderful hosts making sure that we all enjoyed a thoroughly engaging experience. The Edgar Street Experience came with fabulous food, and a fun-filled presentation. If you’re thinking of indulging in some football hospitality – for business, a birthday treat or a special occasion that is value-for-money, try The Edgar Street Experience. It’s brilliant!” Tom and Sybil Sybilruscoemedia.com
Internal & External Advertising Boards This is a very popular way of advertising at Hereford FC. Not only for the people in the stadium, there is also a large media market that can see your advert through TV highlights, newspapers and social media photographs. There are over 24,000 vehicles per day that drive past Edgar Street so an external advertising board can be the perfect way to advertise to your customers. Packages start from £1,000 plus VAT Dugout Sponsor With over 2,000 supporters at every home game and a strong focus throughout the game on both sets of managers, the dugout sponsorship package offers great value for money. This package starts at £1,500 plus VAT Pitch Sponsor Help keep the playing surface at Edgar Street in fantastic condition by sponsoring a square of the pitch for £10 for the 2020/21 season. Each square sponsored will appear in the matchday programme and on the club website. Sponsorship is priced at £10 per square
Website Advertising Our website has over 2.8 million hits per year and we have several different advertising opportunities available including banners, adverts and video. This package starts from £100 plus VAT Media Sponsor Hereford FC has one of the best media products in non- league football with thousands of regular visitors to the club’s website and social media channels. Radio Hereford FC also averages 1,000 listeners for Hereford FC games. This package starts at £3,000 plus VAT Programme Advertising These are a very cost-effective way of promoting your business locally. Our programme advertising pack can increase your sales by supporting Hereford FC. With over 600 programmes sold at home game and another 50 online, this has become a very popular marketing tool for a lot of well-established local businesses. Programme advertising starts from £250 plus VAT Programme Sponsor Programme Article Sponsor With over 600 programme sales every home match at Edgar Sponsor your favourite article in the official Street, being the official matchday programme sponsor is a matchday programme. great way to target the local business market. This package starts at £100 plus VAT This package starts at £1,000 plus VAT
Season Ticket Sponsor Team Sheet Sponsor
With over 1,700 season ticket holders, this is the The Team Sheet has become very popular at
ideal way to regularly target the loyal supporters Edgar Street with over 500 being printed at
of Hereford FC. every home game. By being the team sheet
This package starts at £1,500 plus VAT sponsor, your business primarily targets the
corporate market at Hereford FC games.
This package starts at £500 plus VAT
Match Ticket Sponsor Substitution Sponsor
With regular attendances of over 2,300, being the
Have your company name announced over the
match ticket sponsor of Hereford FC allows your
tannoy every time that Hereford FC make a
business to target the people of Hereford.
substitution during the 2020/21 season
This package starts at £1,500 plus VAT
This package starts at £500 plus VATFor commercial opportunities please contact James Watts
Hereford FC | Edgar Street | Hereford | HR4 9JU
T 01432 268257 | M 07780 221391 | E jwatts@herefordfc.co.uk
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