COMPANY PRESENTATION - Beleduc
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COMPANY PRESENTATION
2
COMPANY
“We are a family business and have a tradition in the toy
industry of more than 50 years.
Guided by our motto ‘Play – Experience – Learn’, we create,
develop and market educational toys, such as puzzles,
games and wall toys made of wood, role play items and
handpuppets, outdoor and sport items, classroom equip-
ment, as well as creative and decoration materials. We are
located in Olbernhau in Germany.
We regard ourselves as the partner for creative and out-
standing game and product ideas, which support the early
childhood development.
Our target group is kindergarten and pre-school children
ged two to seven. Our main customers are kindergarten
and school suppliers, wholesalers and retailers in more than 60 countries on all conti-
nents.
We distribute our own brand beleduc globally with our partners. For the Hape brand we
have the exclusive distribution rights in Germany and Austria for the kindergarten supply
market.
In our company head office, we have 20 employees.”
Sabine Handstein
General Manager
3
HISTORY IN A NUTSHELL
1986 1995
The company Hape Kinder- Happy Arts & Crafts
garten Service was founded was founded as a
1992 2017
by Peter Handstein in production company
The company beleduc Lern- beleduc with new cor-
Germany in Ningbo in China
spielwaren GmbH was found- porate design
(main supplier
ed in Olbernhau in Germany
beleduc)
The company is under the
2007
leadership of the owner
beleduc acquired
Sabine Handstein
the German company
Fröhling, which has a 2013
long tradition in beleduc celebrated
wooden toys 50 year company
1963
The company anniversary
Didago was founded
in Belgium
1960 1970 1980 1990 2000 2010
2014
beleduc extended the range
2001 2010 with outdoor and sport items
Gründung der beleduc Ltd. beleduc extended its from the brand “TopTrike“
als Produktions- und Ver- office capacities in
triebsgesellschaft in Ningbo Olbernhau The company European Edu-
in China cationall Group Ltd., which
1978 beleduc started the belongs to the Hape company
First presentation distribution of the Hape family, took over all sales activi-
at the Nuremberg brand in the kindergar- ties for the beleduc range in
Toy Fair ten market in Germany Asia, Middle East and Australia
2002
1988 and Austria
The company Happy Arts & Crafts Hape acquired the traditional
beleduc was founded as a changed its name in Hape brand “Käthe Kruse”
distribution company for International for the production
Didago products in Belgium of OEM products and the crea-
tion and development of the
Hape brands
4
MISSION
“WE BELIEVE THAT CHILDREN
DO NOT PLAY TO LEARN,
BUT THEY LEARN BECAUSE THEY PLAY.”
This is the guiding principle of our company philosophy. Keeping this in mind, it is our
continuous ambition
• to promote the enjoyment of playing together
• to develop educational toys that enable children to call and extend their potential
• to develop educational toys that will find durable use in kindergartens and
families alike
• to promote skill development of children between two and seven years of age in
a holistic way
• to offer children a good time full of play, fun and excitement which makes them
experience and learn as well
5
PHILOSOPHY
• strict international requirements
• certified by renowned test laboratories • long term partnerships
SAFETY PARTNERSHIP • more than 50 years of experience in kindergarten business
• personal relationships
• made for kindergartens QUALITY AND
• high quality materials
ENVIRONMEN- SOCIAL
TAL SAFETY
(wood, a natural resource) • safe working conditions
• accurate manufacture RESPONSI- • care for social well-being
BILITY
• support of social projects
STANDS FOR ...
PRODUCT
• co-operation with pedagogues
• products tested in kindergartens • distribution to more than 60 countries worldwide
• high educational play value DEVELOPMENT INTERNATIO- • presentations at international toy shows
NALITY
6
PLAY · EXPERIENCE · LEARN PHILOSOPHY
BELEDUC PRODUCTS ...
• stimulate creativity and phantasy • allow for incidental learning
PEL
• have an aesthetic, affectionate and functional presentation • convey interdisciplinary knowledge and competence to act
• have a high stimulative nature and pique curiosity • accompany children from toddler to teenager
• allow for experiences with all senses
PLAY EXPERIENCE LEARN
• most important • individually or in play • leaning with body,
activity of a child groups mind and soul
• play for the play’s sake • experimentation and • Incidental learning
• freedom, imagination, reflection • holistic learning
excitement and • construction and • skill development
relaxation reconstruction of the
• free play or structured child’s world
play • experiencing with all
senses
7
CLASSIFICATION OF PRODUCTS IN AREAS OF EDUCATION
c ation Art
E
Science Ed
u du
ca Music
ce tio
Ecology en n Dancing and acting
i
Sc
Technics Visual arts
uistic Education
Som
Non-verbal
Body
atic Education
communication
Physical activity
Speech
Health
Writing & media
Ling
Discovery of Social Learning
M
regularities Values and
at
em
tio
n
h
at a
Understanding of ic s uc philosophy of life
Edu al Ed
numbers, Geometry c atio n S o ci Democracy
ICONS EDUCATIONAL AREAS
Art S o mat i c S o ci al M at hs L anguag e S c i e nce
8
ORGANISATION AND LOGISTICS
ORGANISATION
beleduc
Olbernhau, Germany
At our main office in Olbernhau, we create
and develop our products in-house and in
co-operation with professional designers.
From here, we distribute our own brands
beleduc, beleduc small kids and TopTrike by
beleduc in Europe, South America and
Africa. In addition, we distribute the brand
Hape in the kindergarten supply market in
Germany and Austria.
European Educationall Group Ltd.
Ningbo, China
Our partner European Educationall Group
Ltd. distributes our products in the emer-
ging Chinese market and Asia-Pacific,
Middle East and Australia.
LOGISTICS
Thanks to our capacity of two warehouses,
we can deliver to our global customers
within short time. So, we deliver efficiently
and ecologically reasonably as well.
Central warehouse Europe
Nordhorn, Germany
Central warehouse
Asia-Pacific, Middle East, Australia, Africa
Ningbo, China
9
SALES STRUCTURES
REGIONAL
0,17 %
We deliver our products to more than 60 countries on all continents. 0,62 %
0,20 %
The export share of our total sales turnover is 66 percent.
Europe is our most important market, having a share of slightly more than 50 percent of 4,02 %
14,67 %
total sales. Germany, France, the Benelux countries and Scandinavia contribute the major
part to our sales turnover in Europe.
Our share in Asia, with the traditionally strong market in Japan and the dynamically gro-
wing market in China, amounts to some 40 percent.
North and South America contribute some 8 percent. 80,3 %
0,22 %
7,84 %
19,01 %
51,83 % Kindergarten and School Supply Mailorder
Retail Online
Wholesale Other
21,10 %
SECTORAL
With a share of more than 80 percent, kindergarten and school suppliers contribute
the major part to our total sales turnover.
Europe Africa The wholesale businesses account for the second largest share in our overall
China America sales turnover, with some 15 percent, followed by the retailers with some
Asia 4 percent.
10PRODUCT DEVELOPMENT • intensive test with various institutions of
early childhood education
• prototype test concerning conceptualisation,
• from and with children areas of education and play value
• close co-operation with pedagogues • children decide on the next stage of the
and kindergartens product development process for the prototype
• creative co-operation with authors
2. Te
kind st in
Id ea erg
art
1. en
3. d sam
Enh
an
• development of the product idea
con
7. P
ance
• enhancement of towards a specific concept (P-E-L)
trollin
existing product • transformation of the idea into a
roduc
• extension of the
m ent
prototype with the help of
pling
product range professional designers
g
t
• prototype manufacturing with
long-term suppliers
• securing functionality, safety and
quality requirements
Pro 4.
d
6.
• presentation at major toy fairs
uc
L
t
au
(Nuremberg, Hong Kong)
sa
h
fe
nc
• distribution to more than ty
60 countries worldwide te
s • meeting all strict requirements
t for the safety of toys
• certification through renowned
5. Production test laboratories
• highest quality requirements
• long-term partnerships with suppliers
• mass production after all relevant
product requirements have been met
11PRODUCT RANGE
SMALL KIDS 12 Months 18 Months 24 Months
Sorting and
PUZZLES Layer Puzzles Knob Puzzles Matching Puzzles Frame Puzzles XXL Puzzles
Number, Quantity Motor Skill and
GAMES Colour Games and Shape Games Reaction Games Language Games XXL Games
BUILDING AND
EXPERIMENTING Building and Constructing Music Motor Skills Experiments
by
R
by
by
R
R
1×
1×
1×
5×
8×
9×
1×
1×
1×
18×
1×
POLY-M Theme Sets Freeplay Sets Card Sets Additional Articles Equipment
12PRODUCT RANGE
WALL AND ROOM
ELEMENTS Floor Elements Wall Toys Wall Elements Classroom Equipment
Doll’s Prams and
ROLE PLAY Walking Cars 5 Finger Handpuppets Story Handpuppets Mom & Baby Handpuppets Activity Plush
OUTDOOR Sand Toys Physical Activity Toys
TOPTRIKE Vehicles Equipment
CREATIVE WORLDS
& GIFTS Painting Creating Craft Materials Equipment Gifts
13COOPERATION WITH EDUCATIONAL EXPERTS
„Especially during the first years playing is almost the single
activity a child does.
Pedagogues have calculated that a child plays 15,000 hours
until the age of 6. That means 7-8 hours a day.
Therefore, it is even more important, that children play in an
engaging, socially secure and aesthetic environment and find
useful materials, in which they explore the world of objects,
causes and phenomena.
The products are manufactured with love and are very
aesthetic and encourage children to experience the world,
to repeat the experiences and by doing so to get to know the
world.”
Professor Dr. Hartmut Wedekind
Professorship for Early Pedagogy and Didactics with a focus on
Science, Mathematics and Technics
Alice Salomon University of Applied Sciences Berlin
14PRODUCT SAFETY AND QUALITY
Children’s safety is close to our heart.
That’s why we put high emphasis on the manufacture of our products.
• meeting all international requirements for toy safety:
• EU Toy Regulation 2009/48/EC
• EN71
• ASTM
• GB
• SOR
• ISO
• certification through independent, renowned test laboratories
• long-term partnerships with suppliers:
• ISO9001
• ISO14001
• ICTI Care Process
15AWARDS
Our work is not only rewarded by the children smiling.
2. Platz 2015
BDKJ
Kinderspieletest
Von Kindern im Alter von
3-6 Jahren empfohlen
Germany Germany Germany Germany Germany Germany
Highly Commended
14
USA Great Britain Bulgaria
Belgium Austria Indien
16CULTURE AND EDUCATIONAL TRIPS
A great contribution in the co-operation with our customers, universities and pedagogues
makes our culture and education exchange.
With this event, we would like to establish and maintain an ongoing platform for exchanging
views and best practice between academics, practitioners and distribution partners on the
subject of early childhood education.
So far, the event took place twice in Germany and once in Chile.
Study Work
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17TOY FAIRS
We present our products at the world‘s most important toy fairs.
• International Toy Fair, Nuremberg, Germany
• Hong Kong Toys & Games Fair, Hong Kong, China
In addition we exhibit at many regional toy fairs around the world in co-operation with
our partners.
In t e
N ur r n a t i o
em n
ber al Toy
g, G
erm Fair
H ong K o an y
ng Toys
Hong Ko & Games Fair,
ng , Chin
a
1819
L O W U S O N FACEBOOK!
FO L RN
L E D U C .P L AY. E XPERIENCE .LEA
BE
FORMATIONS
FOR MORE IN
EBSITE:
VISIT OUR W
UC .DE
WWW.BELED
beleduc Lernspielwaren GmbH T: +49 37360 162 0
Heinrich-Heine-Weg 2 F: +49 37360 162 29
09526 Olbernhau info@beleduc.de
Germany www.beleduc.deYou can also read
