VORWERK CORPORATE PRESENTATION
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VORWERK
CORPORATE PRESENTATION
Status: January 30, 2019
Company
Company portrait 1/2 • Vorwerk has been a family-owned company since its foundation in 1883. • Vorwerk stands for the direct route to the customer, a consistent commitment to service, and outstanding quality. • Sales in 2017: 2.9 billion euros, Business volume 2017: 3.7 billion euros, of which 2.3 billion euros came from direct sales
Company portrait 2/2
• Vorwerk has 645,461 people around
the world, of whom about 60,000 are
independent sales advisors in the
business of selling household
appliances and more than 572,000
are JAFRA Cosmetics Consultants
• Subsidiaries and distributors in
more than 70 countries
• Partners’ equity: 59 percent
Subsidiaries
(akf group at equity) significant Distributors
and Export countries
Corporate Structure
Vorwerk Facility
Vorwerk Group Management
Holding KG
Vorwerk Branded divisions
Vorwerk Engineering
Executive Board The Managing Partners of the Vorwerk Group (from left to right): Frank van Oers, Reiner Strecker and Rainer Christian Genes
Supervisory Board
Rainer Baule has been Chairman of Dr. Jörg Mittelsten Scheid, a
the Supervisory Board of Vorwerk & member of the Vorwerk owner family,
Co. KG since January 2013 and headed the company from 1966
came to the post straight from that through 2005. He went on to chair
of CEO of Fresenius Kabi AG. He the Supervisory Board in 2006 and
first joined the Vorwerk Supervisory retained that office through 2012
Board in May 2011. before assuming his present office of
Honorary Chairman.
Owner family
Carl (photo) and Adolf Vorwerk
found the original company, Barmer Dr. Erich (photo) and Werner
Teppichfabrik Vorwerk & Co, in Mittelsten Scheid take charge of the
Wuppertal in 1883. company in 1943.
Dr. Jörg Mittelsten Scheid joined the
Executive Board in 1966 and was
August Mittelsten Scheid, appointed Managing Partner in 1969,
Carl Vorwerk’s son-in-law, becomes which post he held until 2005. From
sole Managing Partner in 1907. 2006 until the end of 2012, he chaired
the Supervisory Board, on which he
continues to sit today as a member
and as Honorary Chairman.
Werner Mittelsten Scheid introduces
direct sales in 1930.
Vision Our superior products and services elevate the quality of life everywhere you call home.
Mission We create passionate, loyal customers As a trusted family business, we are by simplifying homes with high-quality, committed to act in a socially and long-lasting solutions. environmentally responsible way. Our superior products and services We strive to achieve economic success come with the human touch, from the as a means to ensure family ownership way we develop them and sell them, to of Vorwerk for many generations to the way they are used. come. Our unique direct selling capabilities empower people across the globe, elevating lives for the better.
Our Principles A stubborn commitment to the highest quality Our family company takes the long view Fostering an openness to innovate Designed for human connection We create opportunity
Company History 1/3
1883 The brothers Carl and Adolf Vorwerk found the carpet factory
“Barmer Teppichfabrik Vorwerk & Co.”
1904 August Mittelsten Scheid joins the company
1929 Invention of the Kobold hand-held vacuum cleaner
1930 Start of the Vorwerk direct sales organizationCompany History 2/3 1943 Dr. Erich and Werner Mittelsten Scheid take over management of the company 1966 Dr. Jörg Mittelsten Scheid joins the Executive Board 1968 akf bank is founded 1971 The “original Thermomix“ VM 2000 is launched in France
Company History 3/3
2004 JAFRA Cosmetics joins the Vorwerk Group
2009 The Kobold sales organization in Germany begins switching to a multichannel
system
2011 Launch of a new Corporate Design and changeover of the Kobold vacuum cleaner
products to the new design line
2014 Launch of the digital Thermomix TM5 with innovative guided cooking function
2018 Launch of the Temial tea machineSocial Committment to SOS Children’s Villages • The Vorwerk family-owned company set up the Vorwerk Family Fund to raise money for SOS Children’s Villages. • To date, the concerted efforts of employees, sales advisors, the Executive Board and the owner family have raised donations to the tune of 2,200,000 euros for the fund. • Vorwerk’s social commitment has so far helped SOS Children’s Villages in Hyderabad (India), Moín (Costa Rica) and is currently providing for Quy Nhon (Vietnam).
Social Committment Through the anstiftung & ertomis Foundation • Jens Mittelsten Scheid, a member of the owner family and founding member of the anstiftung & ertomis foundation, received the Deutscher Stifterpreis (German donors’ award) in May 2010 for his social commitment. • The anstiftung & ertomis foundation sponsors projects that promote independence and initiative, the peaceful coexistence of cultures, and also scientific, charitable and cultural projects. • Key focuses of the foundation are historical awareness, self-determination and a profound and lasting understanding of social prosperity.
Products and Services Thermomix Kobold JAFRA Cosmetics Twercs Temial Vorwerk flooring akf group Vorwerk Direct Selling Ventures
Group sales 2017: 2.906 billion euros
Thermomix • Cooking at your fingertips! Cooking with Thermomix – so easy, every day. • Thermomix combines twelve functions in one. The Guided Cooking innovation takes users step by step through recipes • Thanks to Cook-Key, Recipe Platform Cookidoo, Thermomix App, cooking classes in Thermomix cooking studios, and the personal demonstration in the comfort of your home, you will discover the variety of recipes with success guarantee • Sales 2017: EUR 1.120 billion • Self-employed sales advisors: about 45,000 • Subsidiaries: 14 + several distributors
Kobold • Kobold stands for the very best in cleaning appliances that not only meet the highest technical standards, but are extremely user friendly and look great, too. • Particularly ideal for allergy sufferers, thanks to their sophisticated filter technology with an integrated odor and hygiene microfilter. • First-rate consultation, even in the comfort of your own home • Sales 2017: EUR 792 million • Self-employed sales advisors: about 14,700 • Subsidiaries: 10 + several distributors
JAFRA Cosmetics • JAFRA Cosmetics is one of the world’s leading manufacturers of beauty products, offering a complete range of skincare, fragrance, makeup and bath & body. • JAFRA creates beauty products and business opportunities that cater to all that women need, allowing them to explore, discover, reinvent and reveal their true potential. • With the slogan “freedom to be you” JAFRA celebrates the unique spirit within every woman, and all the things that make her imperfectly perfect and individually beautiful. • Sales 2017: EUR 364 million • Self-employed sales advisors: about 572,600 • Subsidiaries: 8 + several distributors
Twercs • The Twercs case brings together four high-quality, cordless tools: hot-glue gun, drill driver, jigsaw and stapler. What’s more, the tools are always ready to use because the Twercs case is a storage box and a charging station rolled into one. The package is completed by an accessories folder and an ideas book. • As part of a great creative experience, the Twercs tools allow you to realize many projects yourself. And Twercs also supplies the Kreativ Kits to match.
Temial • Temial – the new authentic tea culture experience. • With the slogan “Made as intended for the past 2000 years”, Temial celebrates respect for tea and unites the tea cultures of this world in a world of innovative products. • In addition to the innovative tea maker, the Temial world offers a selection of premium-quality, loose-leaf organic teas and a range of accessories, such as teapots and tea bowls. • Launch date: May 16, 2018 • Sales launch: Late summer 2018 in Germany and China
akf group • akf bank, akf leasing, akf servicelease and ERNST factoring are reliable partners to mostly small and medium-sized enterprises. • Product portfolio: Leasing or loan financing of moveable investment goods, sales financing, factoring, fleet management, secure and transparent financial investment products • New business 2017: EUR 1.2 billion, Sales 2017: EUR 446 million • Employees: 451 • Subsidiaries: 3
Vorwerk flooring • With its products, Vorwerk flooring has stood for a unique blend of superior quality, sustainable innovations and international award-winning design since 1883. • For more than 130 years, millions of satisfied customers have been furnishing their homes and offices with the flooring products of the old-established German manufacturer. In that time, Vorwerk has consistently redefined the limits of floor coverings and brought new products to market that lose nothing of their relevance or quality even after many years. • Product development, production and quality assurance all take place at the division’s headquarters in Hamelin and guarantee that the all-encompassing brand promise – It’s a Vorwerk! – is met by perfect performance. When millions of possibilities make fulfilling millions of wishes possible. • Sales 2017: EUR 58 million • Employees: 381
Vorwerk Direct Selling Ventures • Vorwerk Direct Selling Ventures is an investment company operating within the Vorwerk Group • Investment focus: direct-to-consumer business models and “enabling technologies” • Investment philosophy: long-term, temporary minority shares • Investment volume per investment: EUR 1 million to EUR 10 million • Investments in companies in Europe and the USA
Made by Vorwerk
Research, Development and Production At Vorwerk, research, development and production are united in a single enterprise. Vorwerk sets high standards in all areas. The customer gets what he has grown to expect from Vorwerk: an innovative product that is practical, useful and extraordinarily durable.
Vorwerk production sites
Wuppertal, Germany
Cloyes, France Research & Development and the Vorwerk
Production of the Thermomix TM5 Group’s largest production site, which turns
out a range of products, including the Kobold
VK200, the Thermomix TM5 and the Twercs
TS100 T.
Hamelin, Germany
Westlake, USA Carpet and carpet tiles
Research & Development for production
JAFRA Cosmetics
Shanghai, China
Querétaro, Mexico Production of other Kobold products
Production of the entire product
portfolio of JAFRA Cosmetics
Production sites
Subsidiaries
significant Distributors
and Export countriesAwards for Thermomix
Thermomix TM5Awards for Kobold Products 1/4
Kobold VK200
Upright vacuum
cleaner + EB400
Automatic electric
brush
Kobold VK200
Upright vacuum
cleaner + SP600
Vacuum Wiper
Kobold VK200
Upright vacuum
cleaner + HD60
Hard Floor NozzleAwards for Kobold Products 2/4
Kobold VK200
Upright vacuum
cleaner + VF200
Carpet Freshener
Kobold VK200
Upright vacuum
cleaner + MP440
Mattress freshener +
MR440 Mattress
vacuumer
Kobold VT300
Canister vacuum
cleanerAwards for Kobold Products 3/4
Kobold VR200
robot vacuum cleanerAwards for Kobold Products 4/4
Kobold VG100
window cleaner
Kobold VC100
handheld vacuum
cleanerAwards for JAFRA Cosmetics
Awards for Twercs
Twercs TS100 TAwards for Vorwerk flooring
Awards and certifications for Vorwerk carpets Sustaining member Certifications for Vorwerk carpets and RE/COVER green
Awards and certifications for Vorwerk carpets
For Vorwerk carpets and
Awards and certifications for elastic floor covering RE/COVER green RE/COVER greenVORWERK FACILITY MANAGEMENT HOLDING KG
HECTAS • HECTAS Facility Services is a provider of high-quality infrastructural facility services. • Core competencies: cleaning, supporting facility services, and security services • Customers in the industrial, administrative, financial, health care, and retail and logistics sectors • Sales 2017: EUR 207 million • Employees: about 9,700 • Subsidiaries: 3
Awards for HECTAS Certification for HECTAS Facility Services Certification for HECTAS Security Services
Vorwerk & Co. KG Corporate Communications Mühlenweg 17-37 42270 Wuppertal Germany Tel.: +49 202 564-1247 Fax.: +49 202 564-1812 vorwerk@vorwerk.de www.vorwerk.com
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