VORWERK CORPORATE PRESENTATION

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VORWERK CORPORATE PRESENTATION
VORWERK
CORPORATE PRESENTATION

                         Status: January 30, 2019
VORWERK CORPORATE PRESENTATION
Company
VORWERK CORPORATE PRESENTATION
Company portrait 1/2

• Vorwerk has been a family-owned company
  since its foundation in 1883.
• Vorwerk stands for the direct route to the
  customer, a consistent commitment to service,
  and outstanding quality.
• Sales in 2017: 2.9 billion euros,
  Business volume 2017: 3.7 billion euros,
  of which 2.3 billion euros came from
  direct sales
VORWERK CORPORATE PRESENTATION
Company portrait 2/2

• Vorwerk has 645,461 people around
  the world, of whom about 60,000 are
  independent sales advisors in the
  business of selling household
  appliances and more than 572,000
  are JAFRA Cosmetics Consultants
• Subsidiaries and distributors in
  more than 70 countries
• Partners’ equity: 59 percent
                                        Subsidiaries
  (akf group at equity)                 significant Distributors
                                        and Export countries
VORWERK CORPORATE PRESENTATION
Corporate Structure

                                                           Vorwerk Facility
                   Vorwerk Group                            Management
                                                             Holding KG

                               Vorwerk Branded divisions

         Vorwerk Engineering
VORWERK CORPORATE PRESENTATION
Executive Board

The Managing Partners of the Vorwerk Group (from left to right):
Frank van Oers, Reiner Strecker and Rainer Christian Genes
VORWERK CORPORATE PRESENTATION
Supervisory Board

Rainer Baule has been Chairman of      Dr. Jörg Mittelsten Scheid, a
the Supervisory Board of Vorwerk &     member of the Vorwerk owner family,
Co. KG since January 2013 and          headed the company from 1966
came to the post straight from that    through 2005. He went on to chair
of CEO of Fresenius Kabi AG. He        the Supervisory Board in 2006 and
first joined the Vorwerk Supervisory   retained that office through 2012
Board in May 2011.                     before assuming his present office of
                                       Honorary Chairman.
VORWERK CORPORATE PRESENTATION
Owner family

       Carl (photo) and Adolf Vorwerk
       found the original company, Barmer    Dr. Erich (photo) and Werner
       Teppichfabrik Vorwerk & Co, in        Mittelsten Scheid take charge of the
       Wuppertal in 1883.                    company in 1943.

                                             Dr. Jörg Mittelsten Scheid joined the
                                             Executive Board in 1966 and was
       August Mittelsten Scheid,             appointed Managing Partner in 1969,
       Carl Vorwerk’s son-in-law, becomes    which post he held until 2005. From
       sole Managing Partner in 1907.        2006 until the end of 2012, he chaired
                                             the Supervisory Board, on which he
                                             continues to sit today as a member
                                             and as Honorary Chairman.

       Werner Mittelsten Scheid introduces
       direct sales in 1930.
VORWERK CORPORATE PRESENTATION
Vision

Our superior products and services
elevate the quality of life everywhere
you call home.
VORWERK CORPORATE PRESENTATION
Mission

We create passionate, loyal customers     As a trusted family business, we are
by simplifying homes with high-quality,   committed to act in a socially and
long-lasting solutions.                   environmentally responsible way.

Our superior products and services        We strive to achieve economic success
come with the human touch, from the       as a means to ensure family ownership
way we develop them and sell them, to     of Vorwerk for many generations to
the way they are used.                    come.

Our unique direct selling capabilities
empower people across the globe,
elevating lives for the better.
Our Principles

A stubborn commitment to the highest quality
Our family company takes the long view
Fostering an openness to innovate
Designed for human connection
We create opportunity
Company History 1/3

1883   The brothers Carl and Adolf Vorwerk found the carpet factory
       “Barmer Teppichfabrik Vorwerk & Co.”
1904   August Mittelsten Scheid joins the company
1929   Invention of the Kobold hand-held vacuum cleaner
1930   Start of the Vorwerk direct sales organization
Company History 2/3

1943   Dr. Erich and Werner Mittelsten Scheid take over management of the company
1966   Dr. Jörg Mittelsten Scheid joins the Executive Board
1968   akf bank is founded
1971   The “original Thermomix“ VM 2000 is launched in France
Company History 3/3

2004   JAFRA Cosmetics joins the Vorwerk Group
2009   The Kobold sales organization in Germany begins switching to a multichannel
       system
2011   Launch of a new Corporate Design and changeover of the Kobold vacuum cleaner
       products to the new design line
2014   Launch of the digital Thermomix TM5 with innovative guided cooking function
2018   Launch of the Temial tea machine
Social Committment to SOS Children’s Villages

• The Vorwerk family-owned company set up
  the Vorwerk Family Fund to raise money
  for SOS Children’s Villages.
• To date, the concerted efforts of employees,
  sales advisors, the Executive Board and the
  owner family have raised donations to the
  tune of 2,200,000 euros for the fund.
• Vorwerk’s social commitment has so far
  helped SOS Children’s Villages in
  Hyderabad (India), Moín (Costa Rica)
  and is currently providing for Quy Nhon
  (Vietnam).
Social Committment Through the
anstiftung & ertomis Foundation

• Jens Mittelsten Scheid, a member of the owner family and founding member of the
  anstiftung & ertomis foundation, received the Deutscher Stifterpreis (German donors’
  award) in May 2010 for his social commitment.
• The anstiftung & ertomis foundation sponsors projects that promote independence and
  initiative, the peaceful coexistence of cultures, and also scientific, charitable and cultural
  projects.
• Key focuses of the foundation are historical awareness, self-determination and a profound
  and lasting understanding of social prosperity.
Products and Services

Thermomix   Kobold                       JAFRA Cosmetics

Twercs      Temial                       Vorwerk flooring

akf group   Vorwerk Direct Selling Ventures
Group sales 2017: 2.906 billion euros
Thermomix

• Cooking at your fingertips! Cooking with Thermomix – so
  easy, every day.
• Thermomix combines twelve functions in one.
  The Guided Cooking innovation takes users
  step by step through recipes
• Thanks to Cook-Key, Recipe Platform Cookidoo,
  Thermomix App, cooking classes in Thermomix cooking
  studios, and the personal demonstration in the comfort of
  your home, you will discover the variety of recipes with
  success guarantee
• Sales 2017: EUR 1.120 billion
• Self-employed sales advisors: about 45,000
• Subsidiaries: 14 + several distributors
Kobold

• Kobold stands for the very best in cleaning appliances that not only meet the highest
  technical standards, but are extremely user friendly and look great, too.
• Particularly ideal for allergy sufferers, thanks to their sophisticated filter technology with
  an integrated odor and hygiene microfilter.
• First-rate consultation, even in the comfort of your
  own home
• Sales 2017: EUR 792 million
• Self-employed sales advisors: about 14,700
• Subsidiaries: 10 + several distributors
JAFRA Cosmetics

• JAFRA Cosmetics is one of the world’s leading
  manufacturers of beauty products, offering a complete
  range of skincare, fragrance, makeup and bath & body.
• JAFRA creates beauty products and business
  opportunities that cater to all that women need, allowing
  them to explore, discover, reinvent and reveal their true
  potential.
• With the slogan “freedom to be you” JAFRA celebrates
  the unique spirit within every woman, and all the things
  that make her imperfectly perfect and individually
  beautiful.
• Sales 2017: EUR 364 million
• Self-employed sales advisors: about 572,600
• Subsidiaries: 8 + several distributors
Twercs

• The Twercs case brings together four high-quality,
  cordless tools: hot-glue gun, drill driver, jigsaw and
  stapler. What’s more, the tools are always ready to use
  because the Twercs case is a storage box and a charging
  station rolled into one. The package is completed by
  an accessories folder and an ideas book.
• As part of a great creative experience, the Twercs tools
  allow you to realize many projects yourself. And Twercs
  also supplies the Kreativ Kits to match.
Temial

• Temial – the new authentic tea culture experience.
• With the slogan “Made as intended for the past 2000
  years”, Temial celebrates respect for tea and unites the tea
  cultures of this world in a world of innovative products.
• In addition to the innovative tea maker, the Temial world
  offers a selection of premium-quality, loose-leaf organic
  teas and a range of accessories, such as teapots and tea
  bowls.
• Launch date: May 16, 2018
• Sales launch: Late summer 2018 in Germany and China
akf group

• akf bank, akf leasing, akf servicelease and ERNST
  factoring are reliable partners to mostly small and
  medium-sized enterprises.
• Product portfolio: Leasing or loan financing of moveable
  investment goods, sales financing, factoring, fleet
  management, secure and transparent financial
  investment products
• New business 2017: EUR 1.2 billion,
  Sales 2017: EUR 446 million
• Employees: 451
• Subsidiaries: 3
Vorwerk flooring

• With its products, Vorwerk flooring has stood for a unique blend
  of superior quality, sustainable innovations and international
  award-winning design since 1883.
• For more than 130 years, millions of satisfied customers have
  been furnishing their homes and offices with the flooring
  products of the old-established German manufacturer. In that
  time, Vorwerk has consistently redefined the limits of floor
  coverings and brought new products to market that lose nothing
  of their relevance or quality even after many years.
• Product development, production and quality assurance all take
  place at the division’s headquarters in Hamelin and guarantee
  that the all-encompassing brand promise – It’s a Vorwerk! – is
  met by perfect performance. When millions of possibilities
  make fulfilling millions of wishes possible.
• Sales 2017: EUR 58 million
• Employees: 381
Vorwerk Direct Selling Ventures

• Vorwerk Direct Selling Ventures is an investment
  company operating within the Vorwerk Group
• Investment focus: direct-to-consumer business models
  and “enabling technologies”
• Investment philosophy: long-term, temporary minority
  shares
• Investment volume per investment: EUR 1 million to
  EUR 10 million
• Investments in companies in Europe and the USA
Made by Vorwerk
Research, Development and Production

At Vorwerk, research, development and production are united in a single
enterprise. Vorwerk sets high standards in all areas. The customer gets what he
has grown to expect from Vorwerk: an innovative product that is practical, useful
and extraordinarily durable.
Vorwerk production sites

                                                                    Wuppertal, Germany
       Cloyes, France                                               Research & Development and the Vorwerk
       Production of the Thermomix TM5                              Group’s largest production site, which turns
                                                                    out a range of products, including the Kobold
                                                                    VK200, the Thermomix TM5 and the Twercs
                                                                    TS100 T.

                                                                                    Hamelin, Germany
Westlake, USA                                                                       Carpet and carpet tiles
Research & Development for                                                          production
JAFRA Cosmetics

                                                                                   Shanghai, China
Querétaro, Mexico                                                                  Production of other Kobold products
Production of the entire product
portfolio of JAFRA Cosmetics

                                         Production sites
                                         Subsidiaries
                                         significant Distributors
                                         and Export countries
Awards for Thermomix

     Thermomix TM5
Awards for Kobold Products 1/4

     Kobold VK200
     Upright vacuum
     cleaner + EB400
     Automatic electric
     brush

     Kobold VK200
     Upright vacuum
     cleaner + SP600
     Vacuum Wiper

     Kobold VK200
     Upright vacuum
     cleaner + HD60
     Hard Floor Nozzle
Awards for Kobold Products 2/4

     Kobold VK200
     Upright vacuum
     cleaner + VF200
     Carpet Freshener

     Kobold VK200
     Upright vacuum
     cleaner + MP440
     Mattress freshener +
     MR440 Mattress
     vacuumer

      Kobold VT300
      Canister vacuum
      cleaner
Awards for Kobold Products 3/4

     Kobold VR200
     robot vacuum cleaner
Awards for Kobold Products 4/4

     Kobold VG100
     window cleaner

     Kobold VC100
     handheld vacuum
     cleaner
Awards for JAFRA Cosmetics
Awards for Twercs

      Twercs TS100 T
Awards for Vorwerk flooring

Awards and certifications for Vorwerk carpets      Sustaining member                         Certifications for Vorwerk carpets and RE/COVER green

Awards and certifications for Vorwerk carpets

                                                                       For Vorwerk carpets and
Awards and certifications for elastic floor covering RE/COVER green    RE/COVER green
VORWERK FACILITY
MANAGEMENT HOLDING KG
HECTAS

• HECTAS Facility Services is a provider of high-quality infrastructural facility services.
• Core competencies: cleaning, supporting facility services, and security services
• Customers in the industrial, administrative, financial, health care, and retail and logistics
  sectors
• Sales 2017: EUR 207 million
• Employees: about 9,700
• Subsidiaries: 3
Awards for HECTAS

Certification for HECTAS Facility Services   Certification for HECTAS Security Services
Vorwerk & Co. KG
Corporate Communications
Mühlenweg 17-37
42270 Wuppertal
Germany
Tel.: +49 202 564-1247
Fax.: +49 202 564-1812
vorwerk@vorwerk.de
www.vorwerk.com
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