Stand-Out Website & Branding Packages by Laura Patricelli
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Stand-Out Website & Branding Packages
by Laura Patricelli
Are You Ready to ROCK THE WEB?
I’m Laura – your graphic designer, website developer, photo
editor, illustrator, copyeditor and all-around creative director.
I help entrepreneurs & small businesses like you stand out
online. I design & develop websites that position you as an
expert and ultimately sell FOR you.
No matter how good you are at marketing, if your branding &
website don’t position you as an expert and show off your
uniqueness, then people won’t see your value.
Whether you’ve been struggling with DIY site builders and Canva
templates, or are looking to upgrade your website & brand, I have a
project for (almost!) every budget.
I’ve spent over 10 years working with successful entrepreneurs
and small businesses in many different industries. I take pride in my
work and get so much joy from seeing my clients succeed.
Now, it’s your turn…
WWW.DESIGNMASTERMIND.COM
What you need will depend on where
you’re at in your business…
Level 1: Early stage businesses & entrepreneurs
• Making less than $5k/month in income from the business -
under $60k a year in income
• Initial business costs, such as buying inventory, a sales coach
or group program is your biggest expense so far
• No VA or team (yet!)
• Still testing your audience / market
Level 2: Mid-level businesses & entrepreneurs
• 1-5 years in business OR on your second (or third) business
• Earning $60k - $150k annual income
• Advertising, events, and consulting are your major expenses
• You have a VA and are actively outsourcing creating work
• You know your target market and ideal client very well
• You’re READY for your first “serious” website and logo
• You’re looking for a website and brand design that will take
you to the next level of growth and attract high end clients
WWW.DESIGNMASTERMIND.COM
Level 3: High-level businesses & entrepreneurs
• 5+ years in business, runs multiple businesses and/or e-
commerce
• Earning over $150k annual income
• Team members, advertising, and travel are major expenses
• Have full time team members
• Established thought leaders and/or business entrepreneurs
— Suggested Projects —
Click the links below to jump straight to the project
Level 1 Projects:
• Complete Brand Development
• Kickstart 1-Page Website
• Hourly Design Retainer
Levels 2 and 3 Projects:
• Signature Brand & Website Package
• Mastermind Sales Funnel
• Membership / Course Delivery Website
• Hourly Design Retainer
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COMPLETE BRAND DEVELOPMENT
Together we’ll explore your brand voice and design stunning,
long-lasting visual elements for your business
2 x $750 Installments • 4-6 week timeline
Professional logo design
- Several variations to choose from - easily upload to your template
theme or shopping cart and create brand consistency right away
Custom social media graphics templates created in Canva
- Promote a professional, recognizable brand right from the get-go!
Complete branding guidelines
-Color palette, font selection, and brand cheat sheet to share with
your entire team
Design Dive training call (1 x 90 minutes)
- Gain confidence and learn new skills, wherever you are in your
business!
- Together we’ll go over:
1. Pressing questions you have about design & marketing
2. How to use your new logo and guidelines to form a compelling,
consistent brand strategy
3. Applications or DIY design programs you’d like to explore and
get hands-on training for (such as Canva, Wordpress, SquareSpace,
LeadPages, or ClickFunnels)
4. Areas of improvement for your current business model
design-mastermind.com
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FEATURED BRANDING & LOGO PROJECTS
design-mastermind.com
WWW.DESIGNMASTERMIND.COM
KICKSTART WEBSITE & BRANDING
Perfect for new businesses that need to get online ASAP
3 x $1,500 Installments • 8 week timeline
Complete brand development package
- Includes logo options, color palette, font pairings
- Also includes custom social media templates created in Canva
Promotional landing page to build your mailing list
- Freebie / webinar / newsletter signup page (plus thank you page)
- Will act as a holding page while your website is under construction
1-page website built with the Divi theme on Wordpress
- Includes full mockup in Photoshop before we bring it online
- Our main goals will be: 1) Create a clear message, identify your
ideal client, and showcase your unique personality. 2) Get people to
sign up to your newsletter, book a call, or make a purchase.
Copyediting & content strategy using sales psychology
- I’ll help organize and edit your content to improve the visitor’s
experience and develop a flow that encourages a specific action
from your potential clients (book a call, buy a product, etc.)
Weekly creative & business coaching sessions
- During our weekly calls, we’ll discuss problems you’re having in
your business, go over feedback, and review any questions. I’ll use
these sessions to help you write your own website copy and
establish a core strategy for your online presence.
2 weeks of post-project support
-Includes a 60m recorded training session for both you and your VA
design-mastermind.com
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FEATURED PROJECT: FINAL STRAW FITNESS
design-mastermind.com
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SIGNATURE WEBSITE & BRANDING
For entrepreneurs and small business owners, this package has it all.
4 x $2,000 Installments • 12 week timeline
Complete brand development package
- Includes logo options, color palette, font pairings
- Also includes custom social media templates created in Canva
Promotional landing page to build your mailing list
- Freebie / webinar / newsletter signup page (plus thank you page)
- Will act as a holding page while your website is under construction
8-page custom website build
- Custom layouts and banners for each page (up to 8 pages)
- Blog styling with unique post & archive templates
- Gorgeous content graphics & illustrations
Copyediting & content strategy using sales psychology
- I’ll help organize and edit your content to improve the visitor’s
experience and develop a flow that encourages a specific action
from your potential clients (book a call, buy a product, etc.)
Weekly creative & business coaching sessions
- During our weekly calls, we’ll discuss problems you’re having in
your business, go over feedback, and review any questions. I’ll use
these sessions to help you write your own copy and establish a core
strategy to help grow your online presence.
2 weeks of post-project support
-Includes a 60m recorded training session for both you and your VA
design-mastermind.com
WWW.DESIGNMASTERMIND.COM
FEATURED PROJECT: NEW FRONTIER COFFEE
design-mastermind.com
WWW.DESIGNMASTERMIND.COMMASTERMIND SALES PAGE
Investments from $2,500 (varies by page length & desired platform)
Complete brand development for product or program
- Includes logo options, color palette, font pairings
Freebie / webinar landing page with ‘thank you’ page
- Simple landing page to register interest or sign up to webinar
Complete sales page design & build
- Unique graphics & section layouts for your entire page
- Built in Kajabi, OptimizePress, Divi, or similar page builder
Social media promotional graphics pack
Copyediting & content support using sales psychology
- I’ll help organize & edit your content with the goals of educating
visitors, improving their overall experience, and enticing them to BUY
Weekly creative & business coaching sessions
- During our weekly calls, we’ll discuss problems you’re having in
your business, go over feedback, and review any questions. I’ll use
these sessions to help you write your own copy and establish a core
strategy to help grow your online presence.
2 weeks of post-project support
-Includes a 60m recorded training session for you and your VA
design-mastermind.com
WWW.DESIGNMASTERMIND.COMFEATURED PROJECT: FROM PURPOSE TO PROFIT SALES FUNNEL
design-mastermind.com
WWW.DESIGNMASTERMIND.COMMEMBERSHIP / COURSE WEBSITE
Investments from $1,500 (varies by length & complexity of course)
Freebie / webinar landing page with ‘thank you’ page
- Simple landing page to register interest or sign up to webinar
Membership site built in Kajabi, OptimizePress, Divi, or
similar page builder
- Membership site setup + tech support
- Custom graphics for each module or course section
- Custom layouts & CSS styling for a unique learning experience
PDF resource template with up to 6 custom module covers
- Reuse the Pages / inDesign template for the rest of your modules!
- Save money and assign content styling to your VA
2 weeks of post-project support
- Includes a 60m recorded training session for you and your VA
design-mastermind.com
WWW.DESIGNMASTERMIND.COMFEATURED PROJECTS: LUISA ZHOU MEMBERSHIP PROGRAMS
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WWW.DESIGNMASTERMIND.COMHOURLY DESIGN PACKAGES
$175/hour | 10 hours for $1,500 | 20 hours for $2,500
Whether we’ve worked together on a website already, or you’re new to my
services, I’d be honored to be a part of your team and act as a high-level
designer / strategist to help move your business forward.
This is an extremely important decision for you, since the skill (or lack of skill)
that a creative professional brings to your team can really make or break your
business - let alone your next product launch!
That’s why my goals for working with you are:
1. Maintain clear, effective communication throughout every project.
2. Challenge myself to grow and expand my skillset with every task.
3. ONLY produce design work that passes my extremely high standards
(I won’t settle for less!)
So let’s get started, shall we? Below is a list of many (but not all!) tasks that I
can perform as your on-call designer / creative director…
Marketing services:
- Facebook promotional images, templates built in Canva or Photoshop
which you and your VA can tweak yourself later on
- New landing pages designed in ClickFunnels, Instapage, and LeadPages
- Moving graphics and short video editing for social media ads (created with
iMovie or Adobe Animate)
- Amazon section designs & graphics for Enhanced Content enabled pages
design-mastermind.com
WWW.DESIGNMASTERMIND.COM- Infographics & illustrations for use in marketing materials
- PDF resource design & beautification. I create interactive PDF resources
using Pages for Mac, Adobe inDesign, and Adobe Acrobat Pro.
- Keynote / PowerPoint templates for presentations & events
Branding services:
- Logo design for new products or programs
- Top-level creative direction for new projects, or general brand guidance
and support
- Content editing and SEO support. Not my primary specialty, but something
you can ask of me in the context of a broader creative project.
- Sales page design, or top-to-bottom overhauls on any existing sales pages
(please note that long-form sales page designs, which normally take 10-20
hours to complete, must be quoted separately)
- Photo editing & retouching (professionally trained in university - double
major in graphic design & photography)
Website design & development services
- Upgraded design & custom CSS for existing sales pages created in
Instapage, ClickFunnels, Wordpress, Squarespace, and/or Kajabi
- Checkout & landing page design in Kajabi (larger sales page projects may
need a separate quote so it doesn’t take over your entire retainer!)
- Site-wide tweaks and general improvements using custom CSS (full
redesign must be a separate project)
design-mastermind.com
WWW.DESIGNMASTERMIND.COM- Wordpress maintenance and regular updates to plugins and themes (I do
this every time I log in)
- Custom widgets / media players created using CSS and jQuery
- Basic hosting & domain support (I can troubleshoot any issues and
communicate with your hosting provider if necessary)
- General updates and content curation throughout your existing website
I have technical experience in the following platforms:
- Hosting & domain services from HostGator, WP Engine, GoDaddy, and
pretty much every cPanel-enabled hosting you can think of.
- Wordpress CMS: Divi, OptimizePress, Genesis, Beaver Builder, custom-built
themes, etc. (this is usually where I build my websites)
- SquareSpace custom themes
- Wix custom themes
- Subscription page builder platforms, such as LeadPages, ClickFunnels, and
InstaPage
- Kajabi eCommerce
- Shopify eCommerce
design-mastermind.com
WWW.DESIGNMASTERMIND.COMCOMPLETE PRICE LIST
WEBSITE PACKAGES PROMOTIONAL DESIGN
Kickstart 1-Page Website Logo + Brand Development
with Branding $1,500
$4,500
Short Opt In Landing page
Signature Full Website From $600
with Branding
$8,000 PDF resource / ebook
From $400
Full Length Sales Page
From $2,500 ONGOING DESIGN WORK
Membership / Course Site 10-hour retainer
From $1,500 $1,500
20-hour retainer
WEBSITE ADD-ONS
$2,500
Business cards
Hourly rate for design work
+ $250
$175/hour
Expanded Brand Identity &
Marketing Style Guide COACHING & CONSULTING
+ $400
Design Dive 90m custom
eCommerce Shop Setup coaching & tech training call
+ $1,000 $250
Additional sales pages Monthly creative coaching &
+ From $1,000 business support calls
$500/month, 3 calls/month
Slide deck template
+ $250
design-mastermind.com
WWW.DESIGNMASTERMIND.COMWHY CHOOSE DESIGN MASTERMIND?
Well now! I can think of a few reasons…
1) Jack of All Trades, Master of Web Design
When you work with Design Mastermind, you’re working with me - Laura
Patricelli. Yes, I’m a one-woman, full-service design studio, ready to handle
your business’s graphic design, website development, and creative direction.
But I’m not just that. I’m also your go-to photo editor, illustrator, SEO
strategist, copyeditor, and technical specialist. For the few things I don’t do, I
have a support network that I can refer you to at any time, to help grow your
team and expand your brand’s influence online.
2) Sales & Marketing Experience
I have a unique skillset that combines website
design with the sales & marketing expertise needed
to sell online and build huge mailing lists. I’ve
worked with entrepreneurs who have built MASSIVE
7-figure online empires, so I know exactly what a
website needs to convert visitors to paying clients.
3) I Encourage Stress-Free Communication
I want your brand to be the best reflection of you,
and In order to do that, I’m prepared to receive lots
of feedback. Especially in the beginning.
Your project is an opportunity for me to PUSH the
boundaries of my skill set, and I encourage my
clients to speak their mind without hesitation during
our weekly Zoom meetings.
After all - your success is my success.
design-mastermind.com
WWW.DESIGNMASTERMIND.COMNow let’s create YOUR Online Empire!
Brand coaching, logos, websites & sales pages by Laura Patricelli
Leave your WEBSITE SHAME in
the dust and upgrade your entire
web presence with a designer
you can TRUST!
You don’t just want a website, you want a
trusted advisor who can learn your style,
work some magic, and turn your vision
into a profitable online empire.
My passion is creating jaw-dropping,
eye-catching websites and sales pages
that perfectly reflect each of my clients’
unique style & perspective.
Whaddya say? Ready to dive in?
BOOK YOUR FREE CONSULTATION
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