SINCE 2000 20TH ANNIVERSARY YEAR - Creative HEAD Magazine
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SINCE 2000 20TH ANNIVERSARY YEAR
CREATIVE HEAD UNIVERSE
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Colour Men Management Session
creativeheadmag.com PAINT Online Creative HEAD Video SELF/STYLED
event
Creative HEAD Events Creative HEAD Social Reach Creative HEAD Insights
CREATIVE HEAD EVENTS
Most Wanted Awards The It List Awards Salon Smart
FASH
DUBLIN
Salon Smart Dublin The Big Hair Do
ba
The Coterie
ba
The Fash Bash
SINCE 2000 20TH ANNIVERSARY YEAR
PRINT INFORMATION
EDITOR: AMANDA NOTTAGE
amanda@alfol.co.uk
DEPUTY EDITOR: DEBORAH MURTHA
deborah@alfol.co.uk
CONTROLLED CIRCULATION
17,000 SALONS WITH 4+ STAFF
READERSHIP
144,500
(8.5 READERS PER ISSUE)
A UNIQUE AUDIENCE
86% work in independently owned salons
Average number of employees per salon – 11
64% of our salon owner readers plan to open another
salon in the next 12 months
*Salon Smart 2019 survey
ENGAGED READERS*
96% pen Average tim
e
Length of
time each iss
ue
of readers o spent readin
g is kept:
e the
the magazin
18 months
each issue:
day it lands
in-salon 1 hour a nd
45 minutes 84% y
of readers sa
AD is
Number of Creative HE
ther
times referre
d to 92%say different to o
trade titles
me:
during this ti of readers
enced
they are influ
6 by the conte
Creative HE
nt in
AD
he lp s m e m ake de ci sio ns ab out my business”
“Creative HEAD
“Creative HEAD writes about salons and ideas
you don’t find in other magazines”
esp ecially on the business side”
“The information is thought-provoking,
*Creative HEAD Reader Survey, January 2019
PRINT INFORMATION
EDITOR: ANNA SAMSON
anna@alfol.co.uk
CONTROLLED CIRCULATION
3,500 SALONS THROUGHOUT THE
REPUBLIC OF IRELAND
UNIQUE POSITION
IRELAND’S ONLY INDEPENDENT
TRADE MAGAZINE
EVENTS
SALON SMART DUBLIN
THE COTERIE DUBLIN
MOST WANTED AWARDS
THE IT LIST AWARDS
CREATIVE HEAD ADVERTISING RATES
UK IRELAND
PAGE RUN OF PAPER £2,795 €2,500
DPS RUN OF PAPER £4,475 €4,000
INSIDE BACK COVER £3,400 €3,400
OUTSIDE BACK COVER £3,800 €3,550
INSIDE FRONT COVER GATEFOLD (4 PAGES GLOSS) £8,000 €6,000
STANDARD GATEFOLD (4 PAGES GLOSS) £6,500 €5,000
CREATIVE HEAD ADVERTORIAL RATES
UK IRELAND
PAGE RUN OF PAPER £3,150 €2,850
DPS RUN OF PAPER £5,000 €4,000
SUPPLYING YOUR AD – CREATIVE HEAD
FILE REQUIREMENTS MECHANICAL DATA
l Files must be print-ready PDFs. (all measurements shown in mm, height x width)
BLEED TRIM TYPE
l Double-page spreads must be supplied a two single pages and clearly labelled
PAGE 291 x 226 285 x 220 265 x 200
left and right.
HALF PAGE HORIZONTAL 145 x 226 139 x 220 119 x 200
HALF PAGE VERTICAL 291 x 116 285 x 110 265 x 90
l All files to be supplied as composite CMYK.
l A bleed area of 3mm on all edges must be contained within the file.
PLEASE SUPPLY YOUR ARTWORK TO:
l Files must contain crop marks.
production@alfol.co.uk
l All images contained within the PDF must be high resolution (300dpi
recommended), CMYK format and all fonts must be embedded. QUERIES: 020 7324 7543
l Files should be supplied via email, WeTransfer or Dropbox.
l All files must be clearly labelled with magazine, issue date and client,
eg, Creative HEAD /May/Your company name.
IMPORTANT!
CREATIVE HEAD IS PERFECT BOUND,
THEREFORE ALL DPS FILES MUST BE SUPPLIED
AS SEPARATE SINGLE PAGESADVERTISING DEADLINES ISSUE PROMO BRIEFS DISPLAY ADS MAILS OUT UK JANUARY, Mr.Q 1 11 OCTOBER 2019 29 NOVEMBER 2019 20 DECEMBER 2019 UK FEBRUARY, RUNWAY S/S20 06 DECEMBER 2019 11 JANUARY 2019 31 JANUARY 2020 UK MARCH, PAINT S/S20 17 JANUARY 2020 07 FEBRUARY 2020 29 FEBRUARY 2020 UK APRIL, Mr.Q 2 14 FEBRUARY 2020 06 MARCH 2020 28 MARCH 2020 UK MAY 13 MARCH 2020 10 APRIL 2020 01 MAY 2020 UK JUNE, POWERBOOK 17 APRIL 2020 11 MAY 2020 30 MAY 2020 UK JULY/AUGUST, Mr.Q 3 15 MAY 2020 07 JUNE 2020 29 JUNE 2020 UK SEPTEMBER, RUNWAY A/W20 12 JUNE 2020 07 AUGUST 2020 29 AUGUST 2020 UK OCTOBER, Mr.Q 4, PAINT A/W20 14 AUGUST 2020 07 SEPTEMBER 2020 26 SEPTEMBER 2020 UK CHRISTMAS 11 SEPTEMBER 2020 09 OCTOBER 2020 31 OCTOBER 2020 IRELAND JANUARY/FEBRUARY 11 OCTOBER 2019 29 NOVEMBER 2019 20 DECEMBER 2019 IRELAND MARCH/APRIL 17 JANUARY 2020 07 FEBRUARY 2020 29 FEBRUARY 2020 IRELAND MAY/JUNE 13 MARCH 2020 10 APRIL 2020 01 MAY 2020 IRELAND JULY/AUGUST 15 MAY 2020 07 JUNE 2020 29 JUNE 2020 IRELAND SEPTEMBER/OCTOBER 12 JUNE 2020 07 AUGUST 2020 29 AUGUST 2020 IRELAND CHRISTMAS 11 SEPTEMBER 2020 09 OCTOBER 2020 31 OCTOBER 2020
SPECIAL EDITIONS
Profess i on a l
col ou r fr om
C r e a ti v e
H E A D
In print and online, PAINT celebrates professional colour
and the artists creating it. PAINT supplement mails out
with the March and October issues of Creative HEAD
PAINT Online is live all year roundWORK WITH PAINT
ONLINE IN PRINT
SPOTLIGHT ARTIST – £2,000 DISPLAY PAGE RUN OF PAPER £900
Showcase your colour ambassador or artist on PAINT. DISPLAY DPS RUN OF PAPER £1,500
l Six articles on PAINT, sticky at the top of the homepage for one week
STANDARD GATEFOLD (4 PAGES GLOSS) £4,000
l Eshot sent to our 11k database of hair professionals
ADVERTORIAL PAGE RUN OF PAPER £1,300
ADVERTORIAL DPS RUN OF PAPER £2,000
THE KIT LIST – £500
Shout about your new colour products. Article stays ‘sticky’ at the top of the MECHANICAL DATA
homepage for one week. (all measurements shown in mm, height x width)
BLEED TRIM TYPE
HOMEPAGE TAKEOVER – £2,500
l 2x homefill responsive ads placed within editorial content
PAGE 291 x 226 285 x 220 265 x 200
l 1x slideshow fill ad at the top of the page HALF PAGE HORIZONTAL 145 x 226 139 x 220 119 x 200
l Up to nine editorial articles exploring your launch or brand HALF PAGE VERTICAL 291 x 116 285 x 110 265 x 90
l Eshot sent to our 11k database of hair professionals, linking back to the
takeover
IMPORTANT!
BANNER ADS
Homefill – 1,250px x 225px – £500 per week PAINT IS PERFECT BOUND, THEREFORE ALL
Slideshow fill – 1,900px x 200px – £500 per week DPS FILES MUST BE SUPPLIED AS SEPARATE
Homepage tile – 500px x any height – £300 per week SINGLE PAGES
In-feature advertising (MPU) – 300px x 250px – £200 per week
PLEASE SUPPLY YOUR ARTWORK TO:
ANALYTICS – PLEASE NOTE production@alfol.co.uk
Analytics are not included in the
above prices. For information on
analytics and prices click here
QUERIES: 020 7324 7543MALE G
CREATIV
ROOMIN
MISTER QUARTERLY
E HEAD
G FROM
Every quarter, packed full of insight, trends, debate, barber shops,
boys’ toys, stunning photographic work and exclusive access to
London Fashion Week: Men
Mr.Q appears in Creative HEAD in the January, April, July/August and October issuesWORK WITH MR.Q
IN PRINT
DISPLAY PAGE RUN OF PAPER £900
DISPLAY DPS RUN OF PAPER £1,500
STANDARD GATEFOLD (4 PAGES GLOSS) £4,000
ADVERTORIAL PAGE RUN OF PAPER £1,300
ADVERTORIAL DPS RUN OF PAPER £2,000
MECHANICAL DATA
(all measurements shown in mm, height x width)
BLEED TRIM TYPE
PAGE 281 x 221 275 x 215 251 x 191
HALF PAGE VERTICAL 281 x 114 275 x 108 265 x 98
HALF PAGE HORIZONTAL 143 x 221 138 x 215 118 x 195
PLEASE SUPPLY YOUR ARTWORK TO:
IMPORTANT! production@alfol.co.uk
MR.Q IS BOUND INTO CREATIVE HEAD SO ALL QUERIES:
DPS ADS MUST BE SUPPLIED AS TWO SEPARATE 020 7324 7543
SINGLE PAGESSalon
management
from
Creative
HEAD
Ideas, guidance and information for salon owners and managers
HEAD for Business mails out with the June issue of Creative HEADWORK WITH HEAD FOR BUSINESS
ADVERTISING RATES
DISPLAY PAGE RUN OF PAPER £900
DISPLAY DPS RUN OF PAPER £1,500
STANDARD GATEFOLD (4 PAGES GLOSS) £4,000
AVERTORIAL PAGE RUN OF PAPER £1,300
ADVERTORIAL DPS RUN OF PAPER £2,000
MECHANICAL DATA
(all measurements shown in mm, height x width)
BLEED TRIM TYPE
PAGE 291 x 226 285 x 220 265 x 200
HALF PAGE HORIZONTAL 145 x 226 139 x 220 119 x 200
HALF PAGE VERTICAL 291 x 116 285 x 110 265 x 90
IMPORTANT! PLEASE SUPPLY YOUR ARTWORK TO:
production@alfol.co.uk
HEAD FOR BUSINESS IS PERFECT BOUND
SO ALL DPS ADS MUST BE SUPPLIED AS TWO QUERIES:
SEPARATE SINGLE PAGES 020 7324 7543TREND REPORTS, TECHNIQUES AND THE MOST INFLUENTIAL
TALENTS BACKSTAGE AT THE SHOWS – CAPTURED IN
CONJUNCTION WITH LEADING FASHION AND BEAUTY EDITORS
Runway mails out with the February and September issues of Creative HEADSUPPLYING YOUR AD – RUNWAY
ADVERTISING RATES
DISPLAY PAGE RUN OF PAPER £900
DISPLAY DPS RUN OF PAPER £1,500
STANDARD GATEFOLD (4 PAGES GLOSS) £4,000
AVERTORIAL PAGE RUN OF PAPER £1,300
ADVERTORIAL DPS RUN OF PAPER £2,000
MECHANICAL DATA
(all measurements shown in mm, height x width)
BLEED TRIM TYPE
PAGE 291 x 226 285 x 220 265 x 200
HALF PAGE HORIZONTAL 145 x 226 139 x 220 119 x 200
HALF PAGE VERTICAL 291 x 116 285 x 110 265 x 90
IMPORTANT! PLEASE SUPPLY YOUR ARTWORK TO:
production@alfol.co.uk
RUNWAY IS SADDLE-STITCHED,
BUT ALL DPS ADS MUST STILL BE SUPPLIED QUERIES:
AS TWO SEPARATE SINGLE PAGES 020 7324 7543CREATIVE HEAD DIGITAL AND SOCIAL
CREATIVE HEAD SOCIAL REACH
SOCIAL EDITOR: ALISON ROWLEY SOCIAL ASSISTANT: KELSEY DRING
alison@alfol.co.uk kelsey@alfol.co.uk
SOCIAL FOLLOWING +11% YOY
Facebook Instagram Twitter
23k 6 4k 34k
AS OF SEPTEMBER 2019CREATIVEHEADMAG.COM
DIGITAL EDITOR: ALISON ROWLEY DIGITAL ASSISTANT: KELSEY DRING
alison@alfol.co.uk kelsey@alfol.co.uk
EXCLUSIVE CONTENT, UPDATED
CONTINUALLY BY OUR
IN-HOUSE ONLINE
EDITORIAL TEAM
CHANNELS INCLUDE:
INSPIRATION, EVENTS, VIDEOS,
STORE AND WIN!
DEDICATED E-STORE WHERE
READERS CAN BUY CREATIVE
HEAD-ENDORSED PRODUCTS
MONTHLY MONTHLY
UNIQUE USERS PAGE VIEWS
21K 25K
UK audience crossover 25% Web and Print
Average session time: 2:30
AVERAGE PAGEVIEWS PER SESSION: 4
SOURCES: GOOGLE ANALYTICSu rc e s, id e a s,
Re so
d in s p ir a tio n
advice a n
l f - e m p loy e d
for se
ha ir pr os
creativeheadmag.com/selfstyledSUPPLYING YOUR AD – DIGITAL
HOMEFILL HOMEPAGE TILE SLIDESHOW FILL IN-FEATURE ADVERTISING (MPU)
1,250px X 225px 500px X ANY HEIGHT 1,250px X 225px 300px X 250px
IMPORTANT
ALL ADVERTS TO BE SUPPLIED AS GIF OR JPEG FILES.
l
l ANIMATED GIF FILES ARE ACCEPTABLE ON IN-FEATURE ADS.
l MAXIMUM OPTIMISED FILE SIZE 200KB
ANALYTICS – PLEASE NOTE
We do not provide analytics on digital
campaigns without prior agreement.
For information on analytics and prices,
please see overleafEMAIL
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Send a
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*Content written and designed by Creative HEAD to your approvalSOCIAL ADVERTISING AND TAKEOVERS
NATIVE ARTICLES & SOCIAL Instagram Hijack – £2,000
Social packages are available to promote your brand: 3 main feed posts (one or more of these could be a gallery format to include
Facebook & Twitter Post – £400 more content) sitting across an entire row on our feed
Sponsored Instagram Post – £600 Up to 10 Stories instalments (later pinned as a highlight on our profileDIGITAL ANALYTICS
We offer several reporting options, depending on your advertising spend with us. All data will be provided in a PDF report,
with an easy to interpret dashboard and chart view
TWIT TER
l Clicks l RTs l Impressions
l Engagement rate (as a percentage of impressions)
£50 per tweet
INSTAGRAM
l Likes l Comments l Saves l Impressions
ESHOTS
l Reach (unique accounts) l Engagement
l Total send volume CTR (percentage of total send
£50 per post volume) l OR (percentage)
£50
FACEBOOK
l Likes l Shares Reach (unique accounts) TAKEOVERS
l Page views, unique page views and unique visitors
l Comments l Clicks
l Best performing tile (page views)
£50 per post
l Average time spent on takeover tiles (minutes)
l Percentage of overall site visits
l Unique social referrals by network
£250
BANNERS
l Total clicks
l Timeline breakdown of clicks (daily)
l A/B banner test comparisons (2 weeks test for
campaigns running for several months)
£75SPECIAL PROJECTS
CREATIVE HEAD VIDEOS
Tutorials, events, conversations… We create meaningful content for brands that can be
shared with our readers, whether on our website or through our social channels.
We can also ensure you have the right to use those assets on your own channels, too
PRICE ON APPLICATION – CONTACT CATHERINE@ALFOL.CO.UKCREATIVE HEAD PHOTOSHOOTS
Art-directed by Creative HEAD’s Special Projects division, these beautiful
editorial shoots will be perfectly ‘on brand’ and designed to sit within the
magazine, and maybe even on the front cover. There’s the option to create a suite
of digital assets including video for online and social
PRICE ON APPLICATION – CONTACT CATHERINE@ALFOL.CO.UKBESPOKE EVENTS
Let us create an event that celebrates your brand or your latest campaign,
introducing you to a whole new audience. We’ll take care of everything,
from venue searches and guest management to production and coverage
in Creative HEAD in print and online
PRICE ON APPLICATION – CONTACT CATHERINE@ALFOL.CO.UKTHE CREATIVE HEAD READER PANEL
Every month we work with a panel of 50 independent salons across the
UK, tracking the performance of their salon business.
Reporting on everything from client spend to frequency of visit, the panel
provides useful benchmarks that we share with the industry in print and online.
Panellists also answer questions on topical subjects, such as social media,
recruitment, training, marketing and so on.
Want to get involved? Use our panel to test new products or answer specific
questions you may have about your brand and the services you offer.
PRICES ON APPLICATION CATHERINE@ALFOL.CO.UK2019
14 categories, for teams
and individuals working
in salon and session,
and attracting entries
from hundreds of hair
professionals throughout
the UK and Ireland every
year. It’s our 20th anniversary
in 2020 – expect some very
special celebrations!
SPONSORSHIP DETAILS ON APPLICATION – CATHERINE@ALFOL.CO.UKThe industry’s most exciting
and credible competition for
young hair pros. Our winners
are tracked by brands and
talent agencies
SPONSORSHIP DETAILS ON APPLICATION – CATHERINE@ALFOL.CO.UKCONVERSATION AND DEBATE FOR HAIR AND FASHION PROFESSIONALS, WITH POP-UP
EVENTS AROUND THE UK AND BRAND EXTENSIONS SUCH AS THE COTERIE: IN SESSION
SPONSORSHIP FROM £5K. CONTACT CATHERINE@ALFOL.CO.UKCREATIVE HEAD’S UNIQUE BUSINESS
SALON SMART NETWORKING WEEKEND ATTRACTS NEW! SALON SMART
LONDON 2020 DUBLIN 2020
29/30 MARCH 250+ INDEPENDENT SALON OWNERS DATES TO BE
The Park Plaza Riverbank Hotel,
London AND MANAGERS ANNOUNCED
SPONSORSHIP DETAILS ON APPLICATION – CATHERINE@ALFOL.CO.UKFASH
ba ba
17 SEPTEMBER 2018
AN EVENING OF NETWORKING WITH THE UK’S FINEST SESSION
STYLISTS, HELD AT THE HEART OF LONDON FASHION WEEK
SPONSORSHIP BY INVITATION ONLY CATHERINE@ALFOL.CO.UKBIG HAIR DO!
OUR ANNUAL B2C EVENT SEES THOUSANDS OF CONSUMERS FLOCK INTO
SALONS FOR AN EVENING OF HAIR INSPIRATION, EDUCATION AND FUN.
IT’S BRITAIN’S BIGGEST HAIR PARTY – BY FAR!
SPONSORSHIP BY INVITATION ONLY. CATHERINE@ALFOL.CO.UKLET’S TALK
DIGITAL & SOCIAL CREATIVE HEAD SPECIAL PROJECTS
D I G I TAL & SO C I AL E D I TO R CREATIVE HEA D UK EDITOR S P ECIAL P ROJECT S D IRECT OR
AL I S ON R O WLE Y AMANDA NOTTAGE JOANNA AND ERS EN
020 7324 7547 020 7324 7541 020 8090 0144
alison@alfol.co.uk amanda@alfol.co.uk joanna@alfol.co.uk
D I G I TAL & SO CI AL ASSI STANT CREATIVE HEAD UK DEPUTY EDITOR S P ECIAL P ROJECT S M ANAGER
KE LSE Y D R I NG DEBORAH MURTHA JENNY BROOK S
020 7033 1092 020 8090 5485 020 7324 7542
kelsey@alfol.co.uk deborah@alfol.co.uk jenny@alfol.co.uk
D I G I TAL D E SI GNE R CREATIVE HEAD IRELAND EDITOR
E VA VE STMANN ANNA SAMSON
020 7324 7544 020 7324 7540 ADVERTISING
eva@alfol.co.uk anna@alfol.co.uk AD V ERT IS ING M ANAGER
CAT H ERINE H AND COCK
ACCOUNTS 07946 543261
LA URA MA CLEOD catherine@alfol.co.uk
01434 610416
laura@alfol.co.uk COM M ERCIAL ED IT OR
EV E WAGS TAF F
PUBLISHER 020 80905486
CATHERINE HA NDCOCK
eve@alfol.co.uk
07946 543261
catherine@alfol.co.uk
AU T H O R I T Y. I N N OVAT I O N . E XC L U S I V I T Y.
“Creative HEAD is in a league of its own. We work with the best people in the industry
to create unique reader experiences that our competitors simply cannot match”
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