MEDIA KIT 2019 - Diablo Magazine
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MEDIA KIT 2019
REVISED 9/25/17
DIABLO MAGAZINE
JUST THE FACTS
Since 1979, Diablo magazine has been
delivering an award-winning lifestyle DISTRIBUTION
Diablo distributes 40,000 magazines
publication. Diablo has perfected a every month, making more than 1.5
million impressions per year on the area’s
readership that no other medium delivers, most affluent households—from the
Berkeley and Oakland hills to Lamorinda,
one that assures our advertisers success Walnut Creek, Danville, Blackhawk,
and the Tri-Valley. Diablo magazine has
when it comes to reaching ready, willing, a 3.3 pass-along rate, which increases
our circulation to more than 129,500
and able buyers. readers each issue.
REACH
Diablo reaches new readers every issue
with placement at premier newsstand
locations; placement in key business and
visitor outlets and premier hotels; delivery
to new move-ins; and distribution at
community events.
LOYAL
Diablo readers are loyal. They actively
The
look to Diablo for trusted information and
Magazine
of the
East Bay
resources every month. 92% spend up to an
hour with each issue. And 76% keep their
issues a month or longer.
Best 100
winners,
COMMUNITY
Diablo is deeply committed to strengthen-
OF THE including: ing the fabric of the community through
East RECORD-BREAKING
BASKETBALL COACH
signature events, subscription fundraising
promotions, media sponsorships, and
Bay ➸
FIERCE FEMME
FITNESS
TRI-VALLEY
STRIPTEASE
employee volunteer programs. Diablo
works with more than 100 grassroots
and major nonprofit organizations to
Superstar, style icon, and
hometown hero Zendaya
NAUTICAL EATS
help them reach their fundraising and
BARBER TO
tops our annual list of
local favorites THE STARS promotional goals.
PAMPERED PET
GETAWAY
KID-FRIENDLY
EXCELLENCE
NIGHTCLUB Diablo has been recognized for excel-
PARTY-PLANNING
PROS
lence. Diablo is a member of the City and
SUMMER Regional Magazine Association (CRMA),
STYLE EXPERTS
which holds members to high standards
INSTAGRAM-WORTHY
ICE CREAM and requires that magazines be of general
HIPSTER-APPROVED
COCKTAILS
interest and consumer oriented, and
have unbiased editorial content. Diablo
magazine has won numerous awards for
excellence in publishing, including Overall
Design and General Excellence.
DIABLO PUBLICATIONS / www.diablomag.com
PH: 925.943.1111 / FAX: 925.943.1045 / 2520 Camino Diablo / Walnut Creek / CA / 94597
REVISED 9/12/18
DIABLO’S AUDIENCE
Who is the Diablo magazine reader?
The San Francisco East Bay’s most affluent,
highly-educated, and engaged consumer.
GENDER AGE
38% 53% 9%
Female 66% 18–44 45–64 65+
Male 34%
Average Reader Age: 51
EDUCATION
84% 35%
College Postgraduate
degree degree
LIFESTYLE
Household income With children Home value
(mean): Married: living at home: (mean):
$289,000 72% 29% $1,650,000
LOYALTY
76% 92%
Keep their issues for a
Spend up to an
month or longer hour with
each issue
SOURCE: CIRCULATION VERIFICATION COUNCIL, 2018 CIRCULATION AUDIT, 2017 ONLINE READER SURVEY
DIABLO PUBLICATIONS / www.diablomag.com
PH: 925.943.1111 / FAX: 925.943.1045 / 2520 Camino Diablo / Walnut Creek / CA / 94597
REVISED 9/12/18
DIABLO’S 2019 CIRCULATION
In addition to Diablo magazine’s mailed circulation, distribution also
includes newsstands, new move-ins, community events, and key business
and visitor outlets. Diablo’s circulation is audited by CVC to provide
assurance that all copies are distributed as promoted.
TOTAL DISTRIBUTION
Net circulation 39,242
Net press run 40,000
Total monthly readership 129,500
Zone 1 Zone 3
Zone 2 Zone 4
DIABLO PUBLICATIONS / www.diablomag.com
PH: 925.943.1111 / FAX: 925.943.1045 / 2520 Camino Diablo / Walnut Creek / CA / 94597
REVISED 9/12/18
DIABLO MAGAZINE
2019 PLANNING CALENDAR
ISSUE SPACE CLOSING EDITORIAL HIGHLIGHTS SPECIAL ADVERTISING SECTIONS*
Diablo Profiles: Finance, Diablo Wellness,
JANUARY 11/15/18 Health & Wellness
Getaways, Wedding Guide
FEBRUARY 12/14/18 Homestyle Getaways, Home & Design Guide, Hawaii
MARCH 1/14/19 Spring Fashion Diablo Kids, Faces of the East Bay
APRIL 2/13/19 Gardens Home & Design Guide, Hawaii
Diablo
MAY 3/15/19 Women Women Diablo Profiles: Women
Getaways, Home & Design Guide,
JUNE 4/15/19 Summer Fun
Wedding Guide
Diablo Profiles: Spotlight,
JULY 5/15/19 Best of the East Bay
Getaways, City Sponsorship, Hall Of Fame
AUGUST 6/14/19 Travel Diablo Kids
40 Home & Design Guide,
SEPTEMBER 7/15/19 Fall Fashion Under
Shop East Bay, Hawaii
40
OCTOBER 8/15/19 Fall Arts and Culture Diablo Profiles: Medical, Getaways, Hawaii
Diablo Profiles: Restaurant,
Gou rmet
NOVEMBER 9/13/19 Food and Fine Dining East Bay Home & Design Guide, Shop East Bay,
Food + Drink Guide
Threads of Shop East Bay,
DECEMBER 10/14/19 Threads of Hope Hope Guide to Charitable Giving
*The Diablo Real Estate and Dining Guide special advertising sections run in every issue
DIABLO PUBLICATIONS / www.diablomag.com
PH: 925.943.1111 / FAX: 925.943.1045 / 2520 Camino Diablo / Walnut Creek / CA / 94597
REVISED 9/12/18
DIABLO MAGAZINE
2019 SPACE AND
PRODUCTION DEADLINES
PRODUCTION CAMERA–READY
ISSUE SPACE CLOSING MATERIALS DUE* MATERIALS DUE* IN HOMES**
JANUARY 11/15/18 11/16/18 11/16/18 – 11/23/18 12/22/18
FEBRUARY 12/14/18 12/14/18 12/14/18 – 12/21/18 1/26/19
MARCH 1/14/19 1/14/19 1/14/19 – 1/18/19 2/23/19
APRIL 2/13/19 2/13/19 2/13/19 – 2/15/19 3/23/19
MAY 3/15/19 3/15/19 3/15/19 – 3/22/19 4/20/19
JUNE 4/15/19 4/15/19 4/15/19 – 4/19/19 5/25/19
JULY 5/15/19 5/17/19 5/17/19 – 5/24/19 6/22/19
AUGUST 6/14/19 6/14/19 6/14/19 – 6/21/19 7/27/19
SEPTEMBER 7/15/19 7/15/19 7/15/19 – 7/19/19 8/24/19
OCTOBER 8/15/19 8/16/19 8/16/19 – 8/23/19 9/21/19
NOVEMBER 9/13/19 9/13/19 9/13/19 – 9/20/19 10/26/19
DECEMBER 10/14/19 10/14/19 10/14/19 – 10/18/19 11/23/19
*Materials received after the last due date are subject to late charges. Contact the ad production coordinator prior to the space
closing date for an approved extension.
**Anticipated delivery dates, actual delivery dates may vary.
Diablo magazine is recognized nationally for its design and editorial excellence.
Best Overall Consumer Publication, WPA Maggie Award—2015, 2006
Best State/Regional Publication, WPA Maggie Award—2015
Best Special Theme Issue, WPA Maggie Award—2017, 2016, 2015, 2011, 2008, 2007
Best Overall Design, WPA Maggie Award—2012
Best Series of Articles, WPA Maggie Award—2012
Maggie Awards, presented by the Western Publications Association, honor editorial and design excellence in magazine publishing in
the Western United States. Diablo Publications is a 22-time Maggie Award-winner.
DIABLO PUBLICATIONS / www.diablomag.com
PH: 925.943.1111 / FAX: 925.943.1045 / 2520 Camino Diablo / Walnut Creek / CA / 94597
REVISED 9/12/18
DIABLO MAGAZINE
2019 AD MATERIAL SPECS
Printing: Web offset—SWOP standards apply
Binding: Perfect bound
Trim size: 9" x 10 3/4"
Full-page bleed: Extend bleed 1/8 " beyond trim on all sides
Full-page bleed safety: Type and other image area not intended to bleed or trim
must be held at least 1/4" in from trim
The following advertising materials specifications facilitate quality control of magazine printing on high-
speed web presses. All requirements are based on Specifications for Web Offset Publications (SWOP).
All ads must be four-color process: cyan, magenta, yellow, and black. If a PMS color is desired, special
arrangements must be made and additional specifications provided before submitting ad materials. All
Pantone Matching System series color requests incur additional charges over the four-color rate. Specify
matched colors from the PMS series, including the 800 series metallic and fluorescent inks. Publisher re-
serves the right to match special color requests with process inks.
Anticipate a 24 percent dot gain, +/-4 percent, as measured in the 50 percent target 150-line screen and
prepare material accordingly. Total four-color dot density should not exceed 280 percent with no more than
one solid color. Maximum screen density for any color: 85 percent; a required value over 85 percent should
be made solid. Total two-color dot density in any area: 170 percent, with no more than one solid.
Digital Specifications
Diablo Publications is a Macintosh format Computer to Plate (CTP) environment and Adobe InDesign is the
primary page layout program used. PDF/X-1a and Macintosh formatted InDesign documents submitted on
disk (CD or DVD) with a high-quality hard copy SWOP-standard proof are the preferred advertising material
formats. All ads must be sized exactly and fractional ads must be bordered, or charges may apply. Clients
will be advised of appropriate production charges that apply if a disk does not meet specifications detailed
on the Digital Pre-press Form.
Acceptable Processed File Formats:
PDF: PDF/X-1a is the preferred PDF format. PDF version must be 1.3 (Acrobat 4.0 compatible) and images
CMYK and between 200–400 ppi at 100% of final image size used.
(continued on page two)
DIABLO PUBLICATIONS / www.diablomag.com
PH: 925.943.1111 / FAX: 925.943.1045 / 2520 Camino Diablo / Walnut Creek / CA / 94597
REVISED 9/12/18
Acceptable Native File Formats:
InDesign: Version CS3, CS4, CS5, or CS6 preferred.
Illustrator: Version CS3, CS4, or CS5 preferred.
Photoshop files are acceptable for images only. Ads created in Photoshop are not advised.
Charges may apply.
When submitting ads in Native File Format, include all fonts and high-resolution images with the file.
All images must be a minimum of 200-400 ppi at 100% of final images size used.
Native File Format ads created in PC Programs other than InDesign, QuarkXPress, or Illustrator may be
incompatible and production fees may be charged to convert the ad to a usable format. Also, use only
standard Adobe fonts in PC Native File Format ads—the use of uncommon fonts may render the Native File
Format PC document unusable.
Proof Requirements
We recommend a hardcopy high-quality digital proof that meets SWOP specifications (e.g. Kodak Approv-
al, Epson Proof or other SWOP-standard composite proof) accompany all materials submitted electronical-
ly or on disc. Color match attempts are not guaranteed when a substandard proof is provided–color printer
output is not acceptable for color match. For full-page ads, if a SWOP-standard proof is not supplied, one
can be made at a cost to the advertiser of $20.
File Transfer Protocol (FTP) Instructions
Visit www.wetransfer.com. Add your file (up to 2 GB), your email address, and the email address of our pro-
duction manager.
Shipping Instructions
Pack disk to prevent breakage during shipment. Proofs must accompany all materials and should not be
folded across illustrations. Contents of the package should be identified on the outside with publication
name and date.
Ship materials to: Advertising Production Coordinator, Diablo Publications, 2520 Camino Diablo, Walnut
Creek, CA 94597. Include a copy of the insertion order with materials.
Speak to your Advertising Production Coordinator for FTP electronic ad file submission instructions.
ADVERTISING UNIT DIMENSIONS WIDTH HEIGHT
TWO-PAGE SPREAD, TRIM 18" 10 3/4 "
FULL-PAGE, BLEED, TRIM 9" 10 3/4 "
FULL-PAGE, NON-BLEED 7 7/8 " 9 5/8 "
2/3 PAGE, NON-BLEED 5 1/8 " 9 5/8 "
1/2 PAGE, VERTICAL 3 7/8 " 9 5/8 "
1/2 PAGE, HORIZONTAL 7 7/8 " 4 3/4 "
1/3 PAGE, VERTICAL 2 1/2 " 9 5/8 "
1/3 PAGE, SQUARE 5 1/8 " 4 3/4 "
1/4 PAGE, SQUARE 3 7/8 " 4 3/4 "
1/6 PAGE, VERTICAL 2 1/2 " 4 3/4 "
Questions?
Further questions can be addressed to the Advertising Production Coordinator at (925) 943-1111.
DIABLO PUBLICATIONS / www.diablomag.com
PH: 925.943.1111 / FAX: 925.943.1045 / 2520 Camino Diablo / Walnut Creek / CA / 94597
REVISED 9/12/18
Advertising Units:
2-Page Spread Full page
(full bleed) (full bleed)
18" x 10 3 ∕4" 9" x 10 3 ∕4"
1/2-Page
Horizontal
Full page 2/3-Page 1/2-Page
(non-bleed) Vertical Vertical
7 7 ∕8 " x 9 5 ∕8 " 5 1 ∕8 " x 9 5 ∕8 " 3 7 ∕8 " x 9 5 ∕8 " 7 7 ∕8 " x 4 3 ∕4"
1/3-Page 1/3-Page 1/4-Page 1/6-Page
Vertical Square Square Vertical
2 1 ∕2 " x 9 5 ∕8 " 5 1 ∕8 " x 4 3 ∕4" 3 7 ∕8 " x 4 3 ∕4" 2 1 ∕2 " x 4 3 ∕4"
Bleed:
Full page (bleed): Full page (non-bleed):
solid line = trim solid line = trim
dashed line = live area For full page ads that grey area = art For full page ads that don’t
grey area = art bleed, pull bleeds 1/8" out- bleed, the artwork should
1/8" beyond trim = bleed
side trim on all sides of the be exactly 7 7/8" x 9 5/8".
document. All images and Your artwork will be cen-
text not intended to trim tered on a 9 x 10 3/4" page
should be in the “live area” for output.
or “bleed safety area” at
least 1/4" inside trim.
DIABLO PUBLICATIONS / www.diablomag.com
PH: 925.943.1111 / FAX: 925.943.1045 / 2520 Camino Diablo / Walnut Creek / CA / 94597
REVISED 9/12/18
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