MEDIA KIT ricardocuisine.com 2013

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MEDIA KIT ricardocuisine.com 2013
MEDIA KIT
ricardocuisine.com
2013
MEDIA KIT ricardocuisine.com 2013
DID YOU KNOW
                                  TELEVISION
                                  • On September 9th, 2013, Ricardo will begin his 12th season of 145 new shows on Radio-Canada French
                                    Network.
                                  • September 16th, 2012, Ricardo was awarded the Gemini for Best Animation: magazine services, cultural.
                                  • Ricardo and Friends series continues on Food Network and on Global.

                                  MAGAZINE
                                  • According to PMB (Spring 2013), 616,000 readers per issue, a raise up to 5,2% compare to Spring 2012.
                                  • According to W25-54, RICARDO is the most interesting magazine in Canada.

                                  RADIO
                                  • Ricardo animated until recently LES MIDIS DE VÉRO, the most listened lunch show with Véronique Cloutier
                                    on Rythme FM station in Quebec Province. We can now hear Ricardo on Thursday noon as a culinary
                                    collaborator.

                                  INTERNET
                                  • Facebook confirms Ricardo’s popularity as THE MOST POPULAR CHEF IN CANADA with over 86,5600 fans.
                                  • RICARDO TV Show, is the 7 more important Twitter community in Canadian television.

                                  OTHERS
                                  • His recent book La Mijoteuse is breaking records on the publishing market with more then 100,000 issues.
                                    The English version will be available in Autumn 2013 by HarperCollins Publishers.
                                  • In 2012, Ricardo received the Queen Elizabeth II Diamond Jubilee Medal on October 21st from the
                                    Governor General of Canada. Ricardo received this honour for his involvement with La Tablée des Chefs and
                                    his work with underprivileged kids.
                                  • In 2009, the book «�Parce qu’on a tous de la visite�» was rewarded the GOLD AWARD in the Contest
                                    Canadian cookbook organized by Cuisine Canada and the University of Guelph and the BEST BOOK
                                    entertainment in French at the Gourmand World Cookbook Awards / Canadian.
                                  • According to a Leger Marketing survey (April, 2010) with 1,500 Canadians (300 in Quebec), Ricardo is THE
                                    MOST POPULAR CANADIAN CHEF.

Source : PMB Spring 2013, French Quebec, Adults 18+ (Print Measurement Bureau)
MEDIA KIT ricardocuisine.com 2013
RICARDO’S CLIENTS                                       72% are  women
                                                                                                        (i: 141)
                                            TARGETING PROFILE
                                            …………………………………………………
                                                                                                    56% are  aged 25 to 54
                                                                                                        (i: 56%)

                                            MARY
                                            • She is between 45-55 years old;
                                            • As she worked all her life, she can now spend
                                                                                                    71% are
                                                                                                        (i:
                                                                                                            homeowners

                                              more time to enjoy life in good company. The
                                                                                                            live as a couple
                                              culinary art and the art of receiving are for her a
                                              way to acquire self-assurance;                        68%     (i: 111)
                                            • Her interests are: discovering new things and
                                              pursuing her creative interests
                                                                                                    36% have children at
                                                                                                        home (i: 116)
                                            JENNIFER
                                                                                                            have a household
                                            • She is between 25-45 years old
                                            • She is in the most productive period of her career
                                                                                                    67%     income of $50,000 or
                                                                                                            more (i: 115)
                                            • She has pleasure working to accomplish personal
                                              achievement
                                            • She has self-confidence and autonomy
                                            • Like other modern women, she is enthusiastic
                                                                                                    54% attended
                                                                                                        (i: 122)
                                                                                                                 university

                                              about new technologies                                        are the principal
                                            • Her most driving need is to be efficient in the
                                              kitchen
                                                                                                    86%     grocery shopper
                                                                                                            (i: 116)

Source : PMB Fall 2012, French Quebec, Adults 18+ (Print Measurement Bureau)
MEDIA KIT ricardocuisine.com 2013
DID YOU KNOW
                                       …………………………………………………………………………………
                                       ricardocuisine.com in French has:

                                          • More than 4,000 RECIPES online

                                          • More than 12 millions page views monthly

                                          • More than 1,2 million unique-visitors monthly

                                          • 70% of our users are women

                                          • The visitors spend more then 3 minutes on our web site

                                          • They consult an average of 5 PAGES by visit

                                          • More than 130,000 members receive ricardocuisine.com weekly newsletter with an open rate of 43%

                                          • With more the 76,000 fans on FACEBOOK, Ricardo has the most popular Chef’s page in Canada

                                          • iPad targeting, the tablets users view more then 2,3 million pages monthly

                                          • Partners: MSN, Sympatico, Québec Amériques, Maman pour la vie

                                       The mobile web site of ricardocuisine.com in French has:

                                           • More than 921,000 pages views monthly

                                           • More than 200,000 unique-visitors monthly

                                           • The visitor spend more than 2 minutes on our mobile web site

                                           • They consult an average of 2 PAGES by visit

Source: Google Analytics, March 2013
MEDIA KIT ricardocuisine.com 2013
DID YOU KNOW
                                       …………………………………………………………………………………
                                       ricardocuisine.com in English has:
                                           • More than 3,000 RECIPES online
                                           • More than 350,000 page views monthly
                                           • More than 66,000 unique-visitors monthly
                                           • More than 11,600 members for the English newsletter
                                           • Ricardo has more then 10,600 fans on is English FACEBOOK page
                                           • Partners: Sympatico

                                       Why advertise on ricardocuisine.com
                                       …………………………………………………………………………………
                                       Exposure and profile
                                       online recipe market is constantly growing among affluent adults of all ages

                                       Tangible results
                                       statistics on visitor interactivity is provided

                                       Highly flexible campaigns
                                       variety of formats, high frequency, fast distribution

                                       Proximity and loyalty
                                       precision targeting

Source: Google Analytics, March 2013
MEDIA KIT ricardocuisine.com 2013
WHAT IS IT?
…………………………………………………………………………………
    • Like Ricardo himself, the web site is tasteful, dynamic and accessible.
    • ricardocuisine.com is different from many other recipe sites, since the user is
     taking a culinary journey through high quality and unique content. All
     Ricardo’s recipes are triple-tested.

CONTENT
…………………………………………………………………………………
• Most of the culinary history of Ricardo
• A complete set of dynamic interactive tools:
        - User friendly full-feature search function that allows diferent type of
          search.
        - A personalized cookbook that saves the user’s favorite dishes.
        - Custom menus for everyday use or special occasions.
        - Grocery lists that can be printed or e-mailed.
• A weekly menu online every Thursday.
• Superb photos that differentiates the site from the others.
• Videos where Ricardo shares his Chef secrets, demonstrates cooking techniques,
 provides useful tips in the buyer’s guide as well as seasonal ideas for celebrating
 with friends and family.
• Articles and tips on health, entertaining, shopping and food chemistry by high-
 profile nutritionists and journalists.
MEDIA KIT ricardocuisine.com 2013
WEB SITE
INTEGRATION
               1   HOME PAGE
                   Web site, French & English
               …………………………………………………………………………………

                                                  BIG BOX
                                                Format: 300 X 250

                                         LOGO

                                                                               LOGO

                                                                    SPONSORSHIP MENU OF
                                                                    THE WEEK
MEDIA KIT ricardocuisine.com 2013
WEB SITE
INTEGRATION
               2   LEADERBOARD AND BIG BOX
                   Web site, French & English
               …………………………………………………………………………………
                                                                         ROS

                                    LEADERBOARD
                                      Format: 728 X 90

                                                           BIG BOX
                                                         Format: 300 X 250

                                                         HALF PAGE
                                                         Format: 300 X 600
MEDIA KIT ricardocuisine.com 2013
MOBILE
INTEGRATION
              3   MOBILE
                  mobile site, French & English
              …………………………………………………………………………………
                                                       ROS

                                       BANNER
                                     Format 300 X 50
MEDIA KIT ricardocuisine.com 2013
WEB SITE
INTEGRATION
               4   ADVERTORIAL PAGE – Partners list
                   Web site, French & English
               …………………………………………………………………………………

                                                                TEXT LINK ON ALL THE
                                                                PAGES REDIRECTING ON
                                                                YOUR ADVERTORIAL PAGE

               …………………………………………………………………………………

                                                                ADVERTORIAL
                       ADVERTORIAL PAGE                         PAGE
                         BOX AND TEXT
                                                      Your own editorial content via an
                                                      advertorial page to promote your
                                                      product to users.
                                                      Each microsite is dressed
                                                      according to your colors,
                                                      leaderboard and half page
                                                      permanently.
WEB SITE
INTEGRATION
               5   SPONSORSHIP
                   Web site, French & English
               …………………………………………………………………………………

                                    LEADERBOARD
                                      Format : 728 X 90

                                                            PRESENTED BY: LOGO
                                                                                 Official presenter of our
                                                                                 thematic files:
                                                                                 • Permanently on the
                                                                                   sponsorship page
                                                                                 • Self-promotion in ROS with
                                                                                   logo of the presenter
                                                                                 • Bank of ROS impression
                                                                                 • Newsletter and/or targeting

                                                                                 A turnkey integration for
                                                                                 exclusivity.

                                                          HALF PAGE
                                                          Format 300 X 600
WEB SITE
INTEGRATION
                 6   TARGETING– RECIPES
                     Web site, French & English
                 …………………………………………………………………………………

                                                    …………………………………
                             BIG BOX

                                                                                                      125 X 125
                               Format :

                                                                                                       Format
                              300 X 250

               ………………………………………

                                                                    Integrating advertising in a word, theme
                                                                    and/or class of research and results.
                                          Format 500 X 60
WEB SITE
INTEGRATION        The - 30 -
               7   French web site
                                     recipes, articles or videos
               …………………………………………………………………………………
                                      LEADERBOARD                                   Your ad space
                                       Format : 728 X 90

                                                                              30 recipes, articles or
                                                                              videos of Ridarco as a
                                                                              unique theme, for
                                                                              example: health, salads,
                                                                              spring, lunch box, etc.;

                                                           HALF PAGE
                                                           Format : 300X600           Your ad space

               …………………………………………………………………………………
infolettre
                                                                                                                                                                                                                                               20 septembre 2011

                                                                                                                                                   Bonjour Anouk,

NEWSLETTER
INTEGRATION
                                                 8
                                          …………………………………………………………………………………
                                                                                          NEWSLETTER
                                                                                          in French and in English

                                                                                                                                                   le magazine a 10 ans !
                                          More than 130,000 of ricardocusine.com members receive the newsletter every Tuesday.
                                          More than 11,600 of ricardocusine.com members receive the newsletter twice a month .
              Infolettre ricardocuisine.com - Septembre 2011                                                                                                       11-11-01 11:08

                                                                                                                                                   Je rêvais de concevoir un magazine où le plaisir de manger et de cuisiner en famille occuperait toute la place.
                                                                                                                               infolettre
                                                                                                                               20 septembre 2011   Dix années ont passé, on peut alors dire mission accomplie, grâce à mon équipe, aux partenaires et
                                                                                                                                                   annonceurs, mais surtout grâce à vous. Pour l'occasion, nous vous offrons le plus gros et le plus beau
                          Bonjour Anouk,                                                                                                           magazine qu’on ait jamais fait en 10 ans. Du fond du cœur, merci !
                                                                                                                                                   Pour un avant-goût du magazine qui sera en kiosque vendredi, cliquez ici.

                                                                                                                                                   fruits du verger                                                                       partenaires

                                                                                                                                                                                           Ils sont beaux, frais, savoureux et juteux
                                                                                                                                                                                           à souhait, les fruits du verger. Ajoutez
                                                                                                                                                                                           pommes, poires, prunes et pêches à vos
                          le magazine a 10 ans !                                                                                                                                           recettes ou savourez-les tel quel. Faites
                                                                                                                                                                                           le plein de fraîcheur en ce début de
                                                                                                                                                                                           saison automnale.
                                                                                                                                                                                                                                              BIG BOX
                          Je rêvais de concevoir un magazine où le plaisir de manger et de cuisiner en famille occuperait toute la place.
                          Dix années ont passé, on peut alors dire mission accomplie, grâce à mon équipe, aux partenaires et
                          annonceurs, mais surtout grâce à vous. Pour l'occasion, nous vous offrons le plus gros et le plus beau
                          magazine qu’on ait jamais fait en 10 ans. Du fond du cœur, merci !
                          Pour un avant-goût du magazine qui sera en kiosque vendredi, cliquez ici.                                                                                        Sucré ou salé ?                                     Format : 150 X 200
                          fruits du verger                                                                               partenaires                                                       •   Prunes
                                                                       Ils sont beaux, frais, savoureux et juteux
                                                                       à souhait, les fruits du verger. Ajoutez
                                                                                                                                                                                           •   Poires
                                                                       pommes, poires, prunes et pêches à vos
                                                                       recettes ou savourez-les tel quel. Faites                                                                           •   Pommes
                                                                       le plein de fraîcheur en ce début de
                                                                       saison automnale.                                                                                                   •   Pêches
                                                                       Sucré ou salé ?
                                                                       •   Prunes
                                                                       •   Poires

                                                                                                                                                   BBQ d'automne
                                                                       •   Pommes
                                                                       •   Pêches

                          BBQ d'automne
                                                                      La fin septembre approche...et alors ? Le
                                                                      barbecue ne demande qu’à griller, lui !
                                                                      Réalisez un menu sur le barbecue prêt en
                                                                      trois quarts d'heure. Un régal automnal                                                                             La fin septembre approche...et alors ? Le
                                                                      vite fait, bien fait.
                                                                      • Buschetta aux tomates et à l'avocat                                                                               barbecue ne demande qu’à griller, lui !
                                                                      • Saucisses et mangues grillées
                                                                      • Salade de fruits d'automne
                                                                                                                                                                                          Réalisez un menu sur le barbecue prêt en
                                                                                                                                                                                          trois quarts d'heure. Un régal automnal
                                                                                                                                                                                          vite fait, bien fait.
                                                                                                                                                                                                                                              BIG BOX
                                                                                                                         suivez Ricardo
                                                                                                                                                                                          • Buschetta aux tomates et à l'avocat                Format : 150 X 200
                          l'appel des tartes                                                                                                                                              • Saucisses et mangues grillées
                                                                      L’automne, les tartes sont toujours au                                                                              • Salade de fruits d'automne
                                                                      rendez-vous. Craquantes à l’extérieur et
                                                                      moelleuses à l’intérieur, elles nous
                                                                      appellent, avec leur parfum sucré et
                                                                      envoûtant. Répondez à l'appel !
                                                                                                                         magazine
                                                                      •   Tarte aux poires caramélisées
                                                                      •   Tarte aux pommes classique
                                                                      •   Tarte aux pommes et à la courge
                                                                      •   Tartelettes rustiques aux pêches
                                                                      •
                                                                      •
                                                                          Tartelettes fines aux pommes
                                                                          Toutes nos recettes de tartes                                                                                                                                   suivez Ricardo
                                                                                                                                                   l'appel des tartes
                                                                                                                                                                                          L’automne, les tartes sont toujours au
                                                                                                                                                                                          rendez-vous. Craquantes à l’extérieur et
                                                               Ricardocuisine.com | Devenir membre | Écrivez-nous
                                                                          Pour se désabonner de l'infolettre
                                                                                                                                                                                          moelleuses à l’intérieur, elles nous
                                                            Copyright © 2011 Ricardo Media Inc. Tous droits réservés.
                                             Vous recevez ce courriel suite à une participation à un des concours de Ricardocuisine.com.                                                  appellent, avec leur parfum sucré et
                                                                                                                                                                                          envoûtant. Répondez à l'appel !
              http://ofsys.com/T/OFSYS/SM2/2/S/F/2049/3556017/G4f7t7QW.html                                                                                           Page 1 sur 1
                                                                                                                                                                                                                                          magazine
                                                                                                                                                                                          •   Tarte aux poires caramélisées
                                                                                                                                                                                          •   Tarte aux pommes classique
                                                                                                                                                                                          •   Tarte aux pommes et à la courge
                                                                                                                                                                                          •   Tartelettes rustiques aux pêches
WEB SITE
INTEGRATION
               9    OTHER FORMATS TO CONSIDER
                    Web site, French & English
               …………………………………………………………………………………

                • CATFISH
                • WALLPAPER
                • TAKE OVER
                • EXPANDABLE BIG BOX
                • BIG BOX VIDEO
                • EXPANDABLE LEADERBOARD
                • INTERSTITIAL ON THE MOBILE WEB SITE
                • IPAD TARGETING
                • CONTEXT / MEDIA MIX (magazine + web)
Web Adguideline
                                 ricardocuisine.com
Format                        Size         File weight         Type
                                                         Rich media
Leaderboard                 728 X 90          50K
                                                         format*
                                                         Rich media
Big Box                    300 X 250          50K
                                                         format*
                            728 X 90 +                   Rich media
Expandable leadeboard                         50K
                            728 X 360                    format*
                           300 X 250 +                   Rich media
Expandable big box                            50K                           *Flash banner:
                            600 X 250                    format*
                                                         Rich media
Half page                  300 X 600          50k                           • A JPG copy of flash banner needs
                                                         format*
                                                                              to be provided.
                                                         Rich media
Video big box              300 X 250          50k
                                                         format*            • Flash URL «�Click Tag�»:
                                                         Rich media         on(release) {
Targeting leaderboard      300 X 250          50K
                                                         format*               getURL(_root.clickTag, "_blank");
                                                         Rich media         }
Targeting big box           728 X 90          50K
                                                         format*
Targeting logo (end of                                   Rich media
                            125 X 125         40K
recipes)                                                 format*
                                                                          For more information, please contact:
Targeting banner (end of                                 Rich media       razak@ricardocuisine.com
                           500 X 60           40K
recipes or results)                                      format*
Wallpaper                                ON DEMAND ONLY
Catfish                                  ON DEMAND ONLY
                           300 X 250
iPad targeting                                50K        Standard media
                            728 X 90
Mobile / Banner             300 X 50           3K        Standard media
Newsletter                 150 X 200          15K        Standard media
CONTACT
…………………………………………………………………………………
Do not hesitate to contact us for more information.

Montreal Head office                                    Toronto office

MANON BEAUDRY                                           ANNE WARING
Sales and Marketing Director                            Sales Manager
manon@ricardocuisine.com                                anne@mascom.ca
450 465-4500 (206)                                      416 652-9038 (21)

ANOUK LEBRUN MALBEUF
Account executive and sales and marketing coordinator
anouk@ricardocuisine.com
450 465-4500 (246)

NATHALIE RHO
Account executive
nathalier@ricardocuisine.com
450 465-4500 (207)

ISRAËL BRAIS
Account executive
israel@ricardocuisine.com
450 465-4500 (219)
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