MEDIA KIT ricardocuisine.com 2013
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
MEDIA KIT ricardocuisine.com 2013
DID YOU KNOW
TELEVISION
• On September 9th, 2013, Ricardo will begin his 12th season of 145 new shows on Radio-Canada French
Network.
• September 16th, 2012, Ricardo was awarded the Gemini for Best Animation: magazine services, cultural.
• Ricardo and Friends series continues on Food Network and on Global.
MAGAZINE
• According to PMB (Spring 2013), 616,000 readers per issue, a raise up to 5,2% compare to Spring 2012.
• According to W25-54, RICARDO is the most interesting magazine in Canada.
RADIO
• Ricardo animated until recently LES MIDIS DE VÉRO, the most listened lunch show with Véronique Cloutier
on Rythme FM station in Quebec Province. We can now hear Ricardo on Thursday noon as a culinary
collaborator.
INTERNET
• Facebook confirms Ricardo’s popularity as THE MOST POPULAR CHEF IN CANADA with over 86,5600 fans.
• RICARDO TV Show, is the 7 more important Twitter community in Canadian television.
OTHERS
• His recent book La Mijoteuse is breaking records on the publishing market with more then 100,000 issues.
The English version will be available in Autumn 2013 by HarperCollins Publishers.
• In 2012, Ricardo received the Queen Elizabeth II Diamond Jubilee Medal on October 21st from the
Governor General of Canada. Ricardo received this honour for his involvement with La Tablée des Chefs and
his work with underprivileged kids.
• In 2009, the book «�Parce qu’on a tous de la visite�» was rewarded the GOLD AWARD in the Contest
Canadian cookbook organized by Cuisine Canada and the University of Guelph and the BEST BOOK
entertainment in French at the Gourmand World Cookbook Awards / Canadian.
• According to a Leger Marketing survey (April, 2010) with 1,500 Canadians (300 in Quebec), Ricardo is THE
MOST POPULAR CANADIAN CHEF.
Source : PMB Spring 2013, French Quebec, Adults 18+ (Print Measurement Bureau)
RICARDO’S CLIENTS 72% are women
(i: 141)
TARGETING PROFILE
…………………………………………………
56% are aged 25 to 54
(i: 56%)
MARY
• She is between 45-55 years old;
• As she worked all her life, she can now spend
71% are
(i:
homeowners
more time to enjoy life in good company. The
live as a couple
culinary art and the art of receiving are for her a
way to acquire self-assurance; 68% (i: 111)
• Her interests are: discovering new things and
pursuing her creative interests
36% have children at
home (i: 116)
JENNIFER
have a household
• She is between 25-45 years old
• She is in the most productive period of her career
67% income of $50,000 or
more (i: 115)
• She has pleasure working to accomplish personal
achievement
• She has self-confidence and autonomy
• Like other modern women, she is enthusiastic
54% attended
(i: 122)
university
about new technologies are the principal
• Her most driving need is to be efficient in the
kitchen
86% grocery shopper
(i: 116)
Source : PMB Fall 2012, French Quebec, Adults 18+ (Print Measurement Bureau)
DID YOU KNOW
…………………………………………………………………………………
ricardocuisine.com in French has:
• More than 4,000 RECIPES online
• More than 12 millions page views monthly
• More than 1,2 million unique-visitors monthly
• 70% of our users are women
• The visitors spend more then 3 minutes on our web site
• They consult an average of 5 PAGES by visit
• More than 130,000 members receive ricardocuisine.com weekly newsletter with an open rate of 43%
• With more the 76,000 fans on FACEBOOK, Ricardo has the most popular Chef’s page in Canada
• iPad targeting, the tablets users view more then 2,3 million pages monthly
• Partners: MSN, Sympatico, Québec Amériques, Maman pour la vie
The mobile web site of ricardocuisine.com in French has:
• More than 921,000 pages views monthly
• More than 200,000 unique-visitors monthly
• The visitor spend more than 2 minutes on our mobile web site
• They consult an average of 2 PAGES by visit
Source: Google Analytics, March 2013
DID YOU KNOW
…………………………………………………………………………………
ricardocuisine.com in English has:
• More than 3,000 RECIPES online
• More than 350,000 page views monthly
• More than 66,000 unique-visitors monthly
• More than 11,600 members for the English newsletter
• Ricardo has more then 10,600 fans on is English FACEBOOK page
• Partners: Sympatico
Why advertise on ricardocuisine.com
…………………………………………………………………………………
Exposure and profile
online recipe market is constantly growing among affluent adults of all ages
Tangible results
statistics on visitor interactivity is provided
Highly flexible campaigns
variety of formats, high frequency, fast distribution
Proximity and loyalty
precision targeting
Source: Google Analytics, March 2013
WHAT IS IT?
…………………………………………………………………………………
• Like Ricardo himself, the web site is tasteful, dynamic and accessible.
• ricardocuisine.com is different from many other recipe sites, since the user is
taking a culinary journey through high quality and unique content. All
Ricardo’s recipes are triple-tested.
CONTENT
…………………………………………………………………………………
• Most of the culinary history of Ricardo
• A complete set of dynamic interactive tools:
- User friendly full-feature search function that allows diferent type of
search.
- A personalized cookbook that saves the user’s favorite dishes.
- Custom menus for everyday use or special occasions.
- Grocery lists that can be printed or e-mailed.
• A weekly menu online every Thursday.
• Superb photos that differentiates the site from the others.
• Videos where Ricardo shares his Chef secrets, demonstrates cooking techniques,
provides useful tips in the buyer’s guide as well as seasonal ideas for celebrating
with friends and family.
• Articles and tips on health, entertaining, shopping and food chemistry by high-
profile nutritionists and journalists.
WEB SITE
INTEGRATION
1 HOME PAGE
Web site, French & English
…………………………………………………………………………………
BIG BOX
Format: 300 X 250
LOGO
LOGO
SPONSORSHIP MENU OF
THE WEEK
WEB SITE
INTEGRATION
2 LEADERBOARD AND BIG BOX
Web site, French & English
…………………………………………………………………………………
ROS
LEADERBOARD
Format: 728 X 90
BIG BOX
Format: 300 X 250
HALF PAGE
Format: 300 X 600
MOBILE
INTEGRATION
3 MOBILE
mobile site, French & English
…………………………………………………………………………………
ROS
BANNER
Format 300 X 50
WEB SITE
INTEGRATION
4 ADVERTORIAL PAGE – Partners list
Web site, French & English
…………………………………………………………………………………
TEXT LINK ON ALL THE
PAGES REDIRECTING ON
YOUR ADVERTORIAL PAGE
…………………………………………………………………………………
ADVERTORIAL
ADVERTORIAL PAGE PAGE
BOX AND TEXT
Your own editorial content via an
advertorial page to promote your
product to users.
Each microsite is dressed
according to your colors,
leaderboard and half page
permanently.WEB SITE
INTEGRATION
5 SPONSORSHIP
Web site, French & English
…………………………………………………………………………………
LEADERBOARD
Format : 728 X 90
PRESENTED BY: LOGO
Official presenter of our
thematic files:
• Permanently on the
sponsorship page
• Self-promotion in ROS with
logo of the presenter
• Bank of ROS impression
• Newsletter and/or targeting
A turnkey integration for
exclusivity.
HALF PAGE
Format 300 X 600WEB SITE
INTEGRATION
6 TARGETING– RECIPES
Web site, French & English
…………………………………………………………………………………
…………………………………
BIG BOX
125 X 125
Format :
Format
300 X 250
………………………………………
Integrating advertising in a word, theme
and/or class of research and results.
Format 500 X 60WEB SITE
INTEGRATION The - 30 -
7 French web site
recipes, articles or videos
…………………………………………………………………………………
LEADERBOARD Your ad space
Format : 728 X 90
30 recipes, articles or
videos of Ridarco as a
unique theme, for
example: health, salads,
spring, lunch box, etc.;
HALF PAGE
Format : 300X600 Your ad space
…………………………………………………………………………………infolettre
20 septembre 2011
Bonjour Anouk,
NEWSLETTER
INTEGRATION
8
…………………………………………………………………………………
NEWSLETTER
in French and in English
le magazine a 10 ans !
More than 130,000 of ricardocusine.com members receive the newsletter every Tuesday.
More than 11,600 of ricardocusine.com members receive the newsletter twice a month .
Infolettre ricardocuisine.com - Septembre 2011 11-11-01 11:08
Je rêvais de concevoir un magazine où le plaisir de manger et de cuisiner en famille occuperait toute la place.
infolettre
20 septembre 2011 Dix années ont passé, on peut alors dire mission accomplie, grâce à mon équipe, aux partenaires et
annonceurs, mais surtout grâce à vous. Pour l'occasion, nous vous offrons le plus gros et le plus beau
Bonjour Anouk, magazine qu’on ait jamais fait en 10 ans. Du fond du cœur, merci !
Pour un avant-goût du magazine qui sera en kiosque vendredi, cliquez ici.
fruits du verger partenaires
Ils sont beaux, frais, savoureux et juteux
à souhait, les fruits du verger. Ajoutez
pommes, poires, prunes et pêches à vos
le magazine a 10 ans ! recettes ou savourez-les tel quel. Faites
le plein de fraîcheur en ce début de
saison automnale.
BIG BOX
Je rêvais de concevoir un magazine où le plaisir de manger et de cuisiner en famille occuperait toute la place.
Dix années ont passé, on peut alors dire mission accomplie, grâce à mon équipe, aux partenaires et
annonceurs, mais surtout grâce à vous. Pour l'occasion, nous vous offrons le plus gros et le plus beau
magazine qu’on ait jamais fait en 10 ans. Du fond du cœur, merci !
Pour un avant-goût du magazine qui sera en kiosque vendredi, cliquez ici. Sucré ou salé ? Format : 150 X 200
fruits du verger partenaires • Prunes
Ils sont beaux, frais, savoureux et juteux
à souhait, les fruits du verger. Ajoutez
• Poires
pommes, poires, prunes et pêches à vos
recettes ou savourez-les tel quel. Faites • Pommes
le plein de fraîcheur en ce début de
saison automnale. • Pêches
Sucré ou salé ?
• Prunes
• Poires
BBQ d'automne
• Pommes
• Pêches
BBQ d'automne
La fin septembre approche...et alors ? Le
barbecue ne demande qu’à griller, lui !
Réalisez un menu sur le barbecue prêt en
trois quarts d'heure. Un régal automnal La fin septembre approche...et alors ? Le
vite fait, bien fait.
• Buschetta aux tomates et à l'avocat barbecue ne demande qu’à griller, lui !
• Saucisses et mangues grillées
• Salade de fruits d'automne
Réalisez un menu sur le barbecue prêt en
trois quarts d'heure. Un régal automnal
vite fait, bien fait.
BIG BOX
suivez Ricardo
• Buschetta aux tomates et à l'avocat Format : 150 X 200
l'appel des tartes • Saucisses et mangues grillées
L’automne, les tartes sont toujours au • Salade de fruits d'automne
rendez-vous. Craquantes à l’extérieur et
moelleuses à l’intérieur, elles nous
appellent, avec leur parfum sucré et
envoûtant. Répondez à l'appel !
magazine
• Tarte aux poires caramélisées
• Tarte aux pommes classique
• Tarte aux pommes et à la courge
• Tartelettes rustiques aux pêches
•
•
Tartelettes fines aux pommes
Toutes nos recettes de tartes suivez Ricardo
l'appel des tartes
L’automne, les tartes sont toujours au
rendez-vous. Craquantes à l’extérieur et
Ricardocuisine.com | Devenir membre | Écrivez-nous
Pour se désabonner de l'infolettre
moelleuses à l’intérieur, elles nous
Copyright © 2011 Ricardo Media Inc. Tous droits réservés.
Vous recevez ce courriel suite à une participation à un des concours de Ricardocuisine.com. appellent, avec leur parfum sucré et
envoûtant. Répondez à l'appel !
http://ofsys.com/T/OFSYS/SM2/2/S/F/2049/3556017/G4f7t7QW.html Page 1 sur 1
magazine
• Tarte aux poires caramélisées
• Tarte aux pommes classique
• Tarte aux pommes et à la courge
• Tartelettes rustiques aux pêchesWEB SITE
INTEGRATION
9 OTHER FORMATS TO CONSIDER
Web site, French & English
…………………………………………………………………………………
• CATFISH
• WALLPAPER
• TAKE OVER
• EXPANDABLE BIG BOX
• BIG BOX VIDEO
• EXPANDABLE LEADERBOARD
• INTERSTITIAL ON THE MOBILE WEB SITE
• IPAD TARGETING
• CONTEXT / MEDIA MIX (magazine + web)Web Adguideline
ricardocuisine.com
Format Size File weight Type
Rich media
Leaderboard 728 X 90 50K
format*
Rich media
Big Box 300 X 250 50K
format*
728 X 90 + Rich media
Expandable leadeboard 50K
728 X 360 format*
300 X 250 + Rich media
Expandable big box 50K *Flash banner:
600 X 250 format*
Rich media
Half page 300 X 600 50k • A JPG copy of flash banner needs
format*
to be provided.
Rich media
Video big box 300 X 250 50k
format* • Flash URL «�Click Tag�»:
Rich media on(release) {
Targeting leaderboard 300 X 250 50K
format* getURL(_root.clickTag, "_blank");
Rich media }
Targeting big box 728 X 90 50K
format*
Targeting logo (end of Rich media
125 X 125 40K
recipes) format*
For more information, please contact:
Targeting banner (end of Rich media razak@ricardocuisine.com
500 X 60 40K
recipes or results) format*
Wallpaper ON DEMAND ONLY
Catfish ON DEMAND ONLY
300 X 250
iPad targeting 50K Standard media
728 X 90
Mobile / Banner 300 X 50 3K Standard media
Newsletter 150 X 200 15K Standard mediaCONTACT ………………………………………………………………………………… Do not hesitate to contact us for more information. Montreal Head office Toronto office MANON BEAUDRY ANNE WARING Sales and Marketing Director Sales Manager manon@ricardocuisine.com anne@mascom.ca 450 465-4500 (206) 416 652-9038 (21) ANOUK LEBRUN MALBEUF Account executive and sales and marketing coordinator anouk@ricardocuisine.com 450 465-4500 (246) NATHALIE RHO Account executive nathalier@ricardocuisine.com 450 465-4500 (207) ISRAËL BRAIS Account executive israel@ricardocuisine.com 450 465-4500 (219)
You can also read
