Key changes to our newspapers that advertisers need to know about - From Monday 30 April 2018 - Stuff.co.nz
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Key changes
to our newspapers
that advertisers need
to know about
From Monday 30 April 2018
Find out all the details at advertise.stuff.co.nz/compact 1
New
compact size,
bigger
opportunities.
As of 30 April 2018,
our Monday to Friday More great content
metropolitan and regional PAGE 4
newspapers are changing
to a compact format.
At the same time, all our
Improved look and feel
PAGE 5
print publications are
changing to a modular
page grid and modular A simpler experience for advertisers
advertising sizes.
PAGE 6 – 9
Inside this booklet you
will find out why these
changes are great news It’s what our readers want
for both our advertisers PAGE 10
and our readers.
How we are marketing the change
PAGE 11
2 Find out all the details at advertise.stuff.co.nz/compact
We’re moving
to compact
From late April, the way we present our newspapers to our
readers and advertisers will be different — and better —
as we move our major dailies from broadsheet to a new,
fresh compact version.
The new format for our much-loved papers is more than
just a change in size. We’re constantly listening to what our
readers and advertisers want, and our newly-designed papers
will not only look different, but will better align with their
needs and wants.
We will still include all the favourite existing sections,
with enhancements in design, page flow and signposting,
and a renewed emphasis on local news.
The changes to our advertisements, inherent in the change to a
compact format, are to make life easier for both your business,
by bringing them in line with industry standards, and for us as
we have reduced the number of sizes.
We know change can be difficult, but I know our sales and
account managers will be working closely with you in the coming
months to ensure the delivery of a superior print experience.
A lot of thought and effort by our senior designers, editorial,
marketing and commercial teams has gone into ensuring these
changes are enhancing the experience for everyone.
Recently, I sat in on a subscriber get together to unveil the
new papers. I was absolutely blown away at how thrilled the first
set of readers were at the new look of their beloved papers.
And I hope that continues.
We look forward to hearing your thoughts.
“We believe that the
changes you will see
in the papers will not
only reinvigorate our
publications but engage
Stuff CEO, Sinead Boucher and attract more readers
to try printed news.”
Find out all the details at advertise.stuff.co.nz/compact 03
More great content
MORE LOCAL NEWS MORE OPINION MORE NATIONAL PAGES
Our readers told us that local news We’re introducing more opinion, A daily round up from around the
is fundamental to their support and including local voices and country that will keep readers
relationship with their local paper, so veiwpoints, more analysis and more up to date of what’s happening in
during the redesign we have ensured discussion every day. other regions.
that there is plenty of it, and that it
lives at the front of the paper.
MORE SHAREMARKETS MORE IN DEPTH MORE OBITUARIES
We’ve recognised that the sharemarkets This new double page spread will Saturday obituaries have been so
are important to our readers so we have be a daily feature and cast the popular with our readers that we are
rebooted them with more information. spotlight on both national and introducing a new daily obituaries page.
Each day there will be a full page of international issues and profiles. This will be a page that celebrates great
both New Zealand and Australian lives led by those in and out of the
share listings. spotlight. A historical element will also
feature on some days.
04 Find out all the details at advertise.stuff.co.nz/compact
Improved look
and feel
We’re not the first
to go compact,
in fact, we’re in
great company
Newspapers worldwide have already
changed from broadsheet to a
smaller format, noticeably:
2003 The Independent (UK)
2004 The Times (UK)
The Scotsman (Scotland)
04
2005 Herald on Sunday (NZ)
IMPROVED SIZE IMPROVED PAGE FLOW
Around the world the smaller paper We’ve created a consistent page flow
size has been proven to be easier to and structure across our weekday
read and more manageable. We’ve also publications, as our readers have told us
slightly increased the size of our font to they like to find things in the same place
make the paper more readable. each day.
2012 The New Zealand Herald
(NZ)
2013 Sydney Morning Herald
(Australia)
The Age
(Australia)
IMPROVED NAVIGATION IMPROVED PAGE LAYOUTS
One of the benefits of the compact The compact grid makes page layouts
format is that all content is contained cleaner and has been proven to enhance
within one easy section. We’ve used the visual impact of advertisements.
in-paper signposting, colour and tags We’ve also used this as an opportunity
on stories for easy navigation. to refresh the look of our TV, puzzles, 2018 The Guardian (UK)
weather, travel and life sections. Stuff Publications (NZ)
Find out all the details at advertise.stuff.co.nz/compact 05
A simpler experience
for advertisers
From Monday 30 April 2018, we are changing not only the size of our
Monday to Friday metropolitan and regional publications from broadsheet
to compact, but we are also changing the terminology and measurement of
all our print publications, regardless of their compact or broadsheet size.
Key changes across all New advertising page grids:
newspaper publications 8
7
6
We are simplifying the way advertising is created,
booked and placed in all our print publications. 5 Compact
4 8x8 grid
Key changes to be aware of in relation to all print advertising: 3
2
The change in grid The change to modular 1
1 4
ALL Stuff papers are moving advertising sizes 1 2 3 4 5 6 7 8
to one of two modular As a result of the change to a
page grids, either a grid format, advertising shapes 12
compact sized grid, or a and sizes across ALL our papers
11
broadsheet sized grid. will change to modular ad sizes,
from column cm. 10
9
Compact grid publications
2 All Monday to Friday Simplified advertising shapes 8
metropolitan, regionals 5 We have reduced the number of 7 Broadsheet
and community papers, possible advertising shapes and 6 12x12 grid
and the Sunday News, will sizes to make life easier and align
5
be produced using the with other products in the market.
compact grid. You can see all possible ad sizes on 4
the following pages. 3
Broadsheet grid publications 2
3
Our Saturday publications of Classifieds are not changing 1
mets and regionals and the
6
Classified advertising across 1 2 3 4 5 6 7 8 9 10 11 12
Sunday Star-Times will be in all publications will remain in
the broadsheet grid. column cms.
06 Find out all the details at advertise.stuff.co.nz/compact
“I love the new format
— I think it’s fresh and
looks really informative.
And I’ll definitely be
buying it. I like the
In Depth section,
Key changes for that’s really good.”
– Wendy, Wellington
newspapers that are moving
to a compact format
The move to a smaller, more manageable sized
newspaper has been proven the world over
to improve reader experience.
In addition to the changes in content and format outlined at the front of this
booklet, these are key changes that advertisers need to know:
1 The structure of the book
3 The rate card structure Newspapers changing
The traditional book sections Our advertising can only be to a compact format
(A, B, C, D) will no longer exist bought in modules after Monday – Friday:
in the new compact Monday to 30 April 2018. For some
Friday format. Sections will be customers the current The Press
replaced with simple sequential advertising shape and size
page numbering. will alter slightly in order to
The Dominion Post
fit the modular format. Waikato Times
The page flow
The Southland Times
2 In designing our new compact The booking process Taranaki Daily News
4
newspapers, we’ve been While the traditional method Manawatu Standard
very deliberate in creating of booking and charging for
advertising will change,
The Timaru Herald
a consistent page flow and
structure across our weekday we are well prepared to Nelson Mail
publications. work with you to make this Marlborough Express
an easy transition.
We’ve also retained the best of
our popular Life & Style content
and nestled this within the Guaranteed positioning and
5
second half of the newspaper — creative executions
along with the essential sections Guaranteed positioning
like TV, weather, two pages of and bespoke creative
puzzles, family notices, classified opportunities are available
advertising and sports. on request.
Find out all the details at advertise.stuff.co.nz/compact 07Simplified advertising sizes
for every newspaper
Compact display advertising sizes (HxW)
The ad sizes illustrated below are available in Stuff’s compact sized newspapers.
This includes all newspapers that publish on a weekday and the Sunday News.
8x16 8x8 8x4 4x8 6x6
Double Page Spread* Full Page Half Page V. Half Page H. 274mm x 190mm
366mm x 531mm 366mm x 254mm 366mm x 126mm 182mm x 254mm
3x8 2x8 4x4 3x4 3x3 2x4
136mm x 254mm Qtr Page H. Qtr Page 136mm x 126mm 136mm x 94mm 90mm x 126mm
90mm x 254mm 182mm x 126mm
4x2 3x2 2x3 2x2 1x2 FPS
182mm x 62mm 136mm x 62mm 90mm x 94mm 90mm x 62mm 44mm x 62mm Front Page Solus
50mm x 254mm
Note: *A Double Page Spread and Double Page Spread Half can only run through the gutter on the centrespread.
08 Find out all the details at advertise.stuff.co.nz/compactHelpful tip:
We’ve printed example editions of your weekday newspaper featuring the new
compact modular advertising sizes. Ask your Stuff Account Manager for a copy so that
you can compare the different sizes at actual size. E-editions can also be viewed at
advertise.stuff.co.nz/compact
Broadsheet display advertising sizes (HxW)
The ad sizes illustrated below are available in Stuff’s broadsheet sized newspapers.
This includes all newspapers that publish on a Saturday and the Sunday Star-Times.
12x24 6x24 12x12 12x6 6x12
Double Page Spread* Double Page Spread Half* Full Page Half Page V. Half Page H.
550mm x 787mm 274mm x 787mm 550mm x 382mm 550mm x 190mm 274mm x 382mm
8x8 12x4 4x12 6x6 3x12 4x8 4x4
366mm x 254mm Third Page V. Third Page H. Qtr Page Qtr Page H. 182mm x 254mm 182mm x 126mm
550mm x 126mm 182mm x 382mm 274mm x 190mm 136mm x 382mm
3x3 2x3 4x2 3x2 2x2 FPS
136mm x 94mm 90mm x 94mm 182mm x 62mm 136mm x 62mm 90mm x 62mm Front Page Solus
60mm x 360mm
Find out all the details at advertise.stuff.co.nz/compact 09It’s what our readers want
During the development of our new weekday compact
newspapers, Stuff conducted numerous reader group sessions
to understand what our readers thought about the change.
Here’s some insights in to what they told us:
“The size and the layout — “I wasn’t looking forward
the new dimensions make to getting a compact size,
it easier to read — but now I am.”
if you’re lying down or – Phil, Hamilton
sitting on the bus.”
– Neil, Wellington
“I love the new format —
I think it’s fresh and modern
“It’s nice and easy to — easily manageable with
handle and easy to read — the smaller size for trains,
I will definitely continue to buses, planes — easier to
buy and read The Press.” manage at home also at
– Martine Christchurch
the table or on the couch.
I love the colour coding
“It’s a great idea... at last” for navigation — I think
– Shirley, Hamilton that really helps.”
– Tim, Wellington
“I really do like the new
format — I was prepared “Great new layout —
not to like it in some ways it’s very clear and easy to
but I think it’s great. read. The colour was pretty
good throughout.” “We love the Waikato
It feels like there is a lot
– Alan Christchurch Times. We don’t want it
more content. It’s very easy
to go away.”
to handle and I like all the “I’m really impressed with – Morris, Hamilton
effort that’s gone into it what I’ve seen — more
really. It’s got more colour depth, more content, “I’ve been a subscriber
— it’s approachable — more analysis. Great value for many years, and I’m
it’s about Wellington and a for money — I am very very thrilled and excited
lot of thought has been put pleased with it. Definitely and looking forward to the
into it.” a good buy.” launch of the new paper.”
– Kirsty, Wellington – Carol, Wellington – Charles, Wellington
10 Find out all the details at advertise.stuff.co.nz/compactHow we are marketing
the change
The million dollar Look out
for the
reader promo promotion
To celebrate the upcoming changes to our newspapers, PHASE 1
and encourage and engage our readership, we will be
running a promotion for our readers in the weeks before Pre-launch
and after the change to compact. awareness
Monday 19 March –
Saturday 28 April
PURPOSE
Inform readers of what’s
happening and what to expect,
$100,000 through:
Media schedule worth of prizes to newspaper ads
billboards
valued at almost attract and engage website takeovers
$1million dollars retail buyers and eDMs
subscriber comms
subscribers
PHASE 2
Post-launch
engagement
Monday 30 April –
PLUS! Thursday 3 May
A dedicated PURPOSE
Running for promotion just for Encourage readers to engage
with the paper by running a
five weeks from advertisers promotion to win $100,000
late-April See the back page of
worth of Stuff Pix vouchers and
Sony Entertainment prizes,
this booklet through:
newspaper ads
billboards
website takeovers
eDMs
radio ads
a dedicated microsite
Find out all the details at advertise.stuff.co.nz/compact 11To celebrate the upcoming changes to our newspapers,
we are offering one lucky advertiser the chance to
WIN a trip for two to the
2018 Singapore Grand Prix! *
The trip includes flights, accommodation, hospitality and more at Singapore’s
three day action packed, adrenaline pumping party in September!
Valued at $7455 per person, one of our lucky advertiser contacts will win this trip.
PLUS AND
We also have almost The first 150 advertisers
$10,000 worth of will receive two Stuff Pix
ENTER NOW AT
vouchers, worth up to
other prizes to be $7.95 each, to enjoy the advertise.stuff.co.nz/
won including Sony latest movie releases in the
headphones and
comfort of your own home. compactpromo
Blunt umbrellas.
* Competition closes midnight 29 April,
Want to know more about the changes to Stuff’s newspapers? winners announced the week commencing
Talk to your Stuff Account Manager or visit advertise.stuff.co.nz/compact 30 April 2018. Additional terms and
conditions apply.
12 Find out all the details at advertise.stuff.co.nz/compactYou can also read
