The Ultimate Patient Communications Calendar for Dental Practices in 2021 - Timely ideas on what to post throughout the year to keep patients ...
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
A ProSites Solution The Ultimate Patient Communications Calendar for Dental Practices in 2021 Timely ideas on what to post throughout the year to keep patients engaged and loyal to your practice.
NOTABLE HOLIDAYS AND EVENTS:
January • New Years Day (1/1)
• Martin Luther King Day (1/20)
January is a great time to reconnect with patients and
share practice news.
Communication Ideas
Email active patients who have been in the office within the last two years and
update them on any new protocols adopted over the past year.
Email or text patients who don’t have an appointment scheduled in the new year to
wish them a Happy New Year and invite them to make an appointment. Be sure to
include ways your practice is ensuring patient safety and any new protocols put in
place due to COVID-19 (i.e., requiring facial coverings, etc.).
Social Media Ideas
Ring in the New Year by If it’s been a while since your We’re hoping you have a lot
scheduling your 6-month dental last visit, please check our more to smile about this year.
cleaning. This is a resolution you website for updated practice Check out The Ultimate Guide
can’t afford to forget protocols to keep you and to Oral Health Care to make
our team safe in 2021. sure you’re ready.
http://bit.ly/2cCtal7
http://bit.ly/1WDpCQQ
NOTABLE HOLIDAYS AND EVENTS:
February • National Children’s Dental Health Month
• National Gum Disease Awareness Month
• National Toothache Day (2/9)
Show your patients the LOVE by sharing facts • Valentine’s Day (2/14)
about gum disease, children’s dental health, and • National Tooth Fairy Day (2/28)
the Tooth Fairy.
Communication Ideas
Email or text active patients who have had a dental visit in the last 6 months with
a referral campaign offer to drive more potential new patients to your practice.
In honor of National Children’s Dental Health Month, email parents of children
ages 5-13 to provide information about the value of sealants in protecting
against cavities.
Social Media Ideas
February is Gum Disease Happy Valentine’s Day. Enjoy Did you know the first visits
Awareness Month. If you have your chocolates but don’t from the tooth fairy date
swollen, tender, or bleeding forget to brush and floss. back to 1927?
gums, don’t wait to schedule
#nationaltoothfairyday
an appointment. Call our To be posted on 2/14
To be posted on 2/28
office ASAP.
NOTABLE HOLIDAYS AND EVENTS:
March • National Nutrition Month
• Dental Assistants Recognition Week
(3/7 - 3/13)
National Nutrition Month is the perfect time to • National Dentist Day (3/6)
educate patients on how food impacts dental health. • St. Patrick’s Day (3/17)
Communication Ideas
Email, text, or call active patients who are due for a hygiene appointment.
Send an eNewsletter to show appreciation for dental assistants and include
an article about how nutrition can affect oral health.
Create a blog article listing the top 5-7 worst foods for oral hygiene. Be sure
to also include “healthy” foods, such as citrus fruits. Share it on social media
for added reach.
Social Media Ideas
In honor of the National Dental Happy St. Patrick’s Day. To keep Common signs of gum disease
Assistant’s Recognition Week, we your pearly whites bright avoid are bad breath, bleeding,
want to give a HUGE thank you unnatural green foods. It adds or sore gums. If you’re
to our team {list dental assistants
to the spirit but green dye can experiencing this, don’t ignore
at your practice and include their
pictures} for all their dedication, permanently stain teeth. it. Call our office to schedule
help, and hard work to keep all our an appointment as soon as
To be posted on 3/17
patients safe. possible.
To be posted wk. of 3/7
NOTABLE HOLIDAYS AND EVENTS:
April • National Stress Awareness Month
• National Facial Protection Month
• April Fools Day (4/1)
Don’t get stressed out by the unknown - learn what • National Dental Hygienist Week
patients really think about your practice. (4/4 – 4/10)
Communication Ideas
Email active patients who have had a dental visit in the last two months and
ask them to fill out a survey to see how your practice is doing.
Email or Text patients post-visit to request an online review while the
experience is still top-of-mind. Make it easy by including a link to your preferred
review site.
Social Media Ideas
Stress can cause you to grind In honor of National Dental Play sports? Mouth guards can
or clench your teeth, leading Hygienist week, we wanted to take help cushion a blow to the face
to TMJ. If you have jaw pain or a moment to thank our amazing which minimizes the risk of broken
teeth and injuries to your face, lips,
difficulty opening and closing team of hygienists for their hard
tongue, and jaw. Plus, they’re great
your mouth, schedule a dental work each and every day. for those who grind or clench their
exam today. teeth. Ask us about getting a custom
To be posted the wk. of 4/8 mouthguard in your next visit.
#NationalFacialProtectionMonth
NOTABLE HOLIDAYS AND EVENTS:
May • Root Canal Awareness Week (5/9 - 5/15)
• National Root Canal Day (5/12)
• Mother’s Day (5/9)
Make moms and teeth happy with relevant, timely • Memorial Day (5/31)
communications.
Communication Ideas
Write a blog article highlighting Root Canal Awareness Week and answer
frequently asked questions about the procedure
Email patients who are mothers with children at home to say, “Happy Mother’s
Day” and thank them for continuing to ensure the oral health of their family by
regularly scheduling and attending check-ups.
Social Media Ideas
Are root canals painful? Happy Mother’s Day to all Today we honor the brave
Read our latest blog to get the moms who can tell if a men and women who gave
the answer to this and other toothbrush was used or just ran everything for our country.
common root canal questions. under the faucet.
#memorialday2021
To be posted the wk. of 5/9
#mothersday2021 To be posted on 5/31
To be posted on 5/9
NOTABLE HOLIDAYS AND EVENTS:
June • School is out.
• Local graduations
• Father’s Day (6/20)
Kick off summer with personalized patient
communications.
Communication Ideas
Email active parents of children 5-18 years old who have not yet had a visit this
year and do not have an appointment scheduled. Encourage them to book their
dental check-ups now while the kids are out of school and schedules are more
flexible.
Email active patients and encourage them to “Like” and “Follow” your practice’s
Facebook page to get the latest dental hygiene tips and advice.
Social Media Ideas
Graduation season is upon Your toothbrush kept too close SCHOOL IS OUT! As we
us. Wishing all our patients to the toilet collects more than enter into the summer
who are graduating from high just germs. Airborne particles months, it’s the perfect
school and college the best from flushing the toilet have time to get your entire
of luck as they enter the next been found on toothbrushes, family’s teeth cleaned while
chapter in their lives. You’ve so keep your toothbrush schedules are open.
done such hard things and stowed away if possible.
we’re so proud of you all!
NOTABLE HOLIDAYS AND EVENTS:
July • Independence Day (7/4)
• National Ice Cream Day (7/18)
• International Day of Friendship (7/30)
Send communications that spark patient action.
Communication Ideas
Email, text, or call patients who are overdue for a hygiene visit and encourage
them to schedule now before things pick-up in the fall
Write a blog article on why summer is the best time to get your wisdom teeth
removed. Share it on social media for additional reach.
Social Media Ideas
Freedom isn’t free. Thank Today is National Ice Cream Day. 85% of people will need to have
you to all who have served. Enjoy your treat but don’t forget their wisdom teeth removed.
to brush away that double scoop Check out our latest blog to
#fourthofJuly
to prevent gum disease. find out why summer is the
To be posted on 7/4
best time to have it done
#nationalicecreamday
To be posted on 7/18
NOTABLE HOLIDAYS AND EVENTS:
August • Back to School
• National Tooth Fairy Day (8/22)
• National Dog Day (8/26)
Kick off summer with personalized patient
communications.
Communication Ideas
Email or text parents of children 5-22 years old who have not yet had a
visit this year and do not have an appointment scheduled. Add urgency
by encouraging them to make an appointment before school starts.
Social Media Ideas
It’s National Dog Day. Did you know National Tooth Fairy Preventative care is key to
Show us a pic of your Day actually occurs 2x a year on maintaining healthy teeth and
furry friend. February 28 and August 22? We gums. In addition to brushing
don’t think it’s a coincidence that and flossing twice a day, it’s
#nationaldogday
these are conveniently spaced 6 important to visit your dentist
To be posted on 8/26
months apart – just like your dental for a routine examination and
cleanings should be. cleaning. Only a professional
#nationaltoothfairyday cleaning can safely remove tartar.
To be posted on 8/22
NOTABLE HOLIDAYS AND EVENTS:
September • National Gum Care Month
• Office Manager Appreciation Month
• Labor Day (9/6)
Providing valuable communications will have
patients FALLing for your practice.
Communication Ideas
Write a blog article about the dangers of gum disease and how to
avoid it. Share the key takeaways on social media.
Email or text active patients with last visit dates of up to two years
ago and no appointments scheduled, reminding them to schedule an
appointment to make sure their gums are healthy.
Social Media Ideas
We hope you are enjoying In honor of Office Manager Healthy gums mean a healthy
your Labor Day weekend. Appreciation Month, we wanted smile. Prevent gum disease by
Here are our adjusted to take a moment to thank our brushing and flossing regularly,
holiday hours over the next amazing Office Manager, [insert avoiding sugary foods and
few days: {include your name] for going above and drinks, and seeing us for regular
office hours here} beyond to keep our practice dental checkups.
running smoothly.
To be posted on 9/3October
NOTABLE HOLIDAYS AND EVENTS:
• National Dental Hygiene Month
• World Smile Day (10/1)
• Columbus Day (10/11)
You don’t have to resort to scare tactics to fill • Halloween (10/31)
your books!
Communication Ideas
Email or text active patients who have primary dental insurance but
no future appointments and remind them to use their health benefits
before year-end.
Email active parents of children ages 1-1 to share information about
combatting the effects of sugar during Halloween.
Social Media Ideas
Halloween is around the Today is #WorldSmileDay. Want As we near the end of the
corner, here are a few tips help enhancing yours? Call our year, remember to use
that will help you avoid scary practice to learn about Invisalign up your Flex or Health
dental bills: and teeth whitening options Spending Accounts. Give us
a call today to schedule an
To be posted on 10/1
http://bit.ly/2wMrJsv appointment before the end
of the year.November
NOTABLE HOLIDAYS AND EVENTS:
• National TMJ Awareness Month
• Mouth Cancer Awareness Month
• National Brush Day (11/1)
• Daylight Savings Time (11/7)
Wind down the year with communications that
• Veterans Day (11/11)
encourage patients to reach out. • World Kindness Day (11/13)
• Thanksgiving (11/25)
• Black Friday (11/26)
Communication Ideas
Email active patients wishing them a happy Thanksgiving.
Email patients and showcase your professional teeth whitening
services and encourage them to book a session now in preparation for
holiday photos.
Social Media Ideas
November is November is Oral Cancer Happy Thanksgiving. In this
Temporomandibular Joint Awareness Month. Early signs season of gratitude, we
Disorder (TMJ) Awareness include: a lip or mouth sore that want to thank our patients
Month. Have you been feeling doesn’t heal, white or reddish for choosing [insert
frequent headaches and jaw patches on the inside of your practice name].
pain? It may be a sign of TMJ. mouth, loose teeth, mouth
#Thanksgiving2021
Don’t prolong the pain, give pain, or difficulty swallowing. If
To be posted on 11/25
us a call today to schedule a you’re experiencing any of these
check-up. symptoms, contact us immediately.December
NOTABLE HOLIDAYS AND EVENTS:
• National Hand Washing Awareness Month
• Holiday Season
End the year on a strong note with thoughtful and
timely patient communications.
Communication Ideas
Email patients who have had a visit in the last two years to simply wish them
happy holidays
Email or text active patients and ask them to “Like” and “Follow” your
practice’s Facebook page. Higher engagement on your page means more
followers see your posts.
Social Media Ideas
Happy holidays to you and From cookies to candy Gums starting to recede?
yours. During the holiday canes, the holidays can mean There’s no way to reverse it,
season, our office hours will sugar at every turn. Enjoy but there are ways to stop it!
be as follows: {include your the season but remember to The first step is to schedule an
office hours here}. brush and floss regularly to appointment to find out why
avoid future decay. it’s happening.
http://bit.ly/2dqUIOaIf these patient communication
ideas sparked your interest but
you’re not sure how to get started,
PracticeMojo is here to help.
All of the communication ideas seen on this calendar can be
implemented with PracticeMojo. Our automated recall and
reminder solutions provide timely, personalized communications
to keep your practice as profitable as possible.
And, if you like the social media post ideas, you will love our
Facebook Pro solution that delivers pre-written posts each week
so you can stay actively engaged with patients.
Learn how PracticeMojo helps dental offices save nearly 40 hours
a month while seeing a 5000% return on their investment.
Call (800) 556-2580 or visit
www.PracticeMojo.com to learn more.
A ProSites SolutionYou can also read
