Concept couture - Women in Fashion Germany
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concept couture
M A K E Y O U R C LO S E T A F U T U R E Y O U WA N T T O L I V E I N
“Quality begins in the mind, it’is not only what you buy, but also how you buy. We are transitioning from an old model which doesn’t satisfy our needs anymore.
Our desire is to create a product which combines style, quality and love, which neither has to die after one season, nor is it affected by time or acts of fast fashion.
Style, quality and love are not affected by time and simultaneous they need time: time is our deficit and property nowadays. Take your time to wear what you buy, and let us
our time for the creation. People hunt clothing instead of wearing it, and in the meantime, loose sight of what they were initially looking for: individuality.
IDEA needs time, QUALITY needs time, LOVE needs time …
It`s a completely opposite strategy of the market rules - NO fast fashion, NO disposable product, NO overproduction anymore.
CONCEPT COUTURE IS OUR VISION
C V
ANNA SCHÄFER BACHTADZE
DIPLOM FASHION DESIGNER
Born on 06.07.1980
Born in Tbilissi, Georgia
since 2009 BIBI BACHTADZE
Luxury fashion brand
Founder and head designer
2007 – 2009 British American Tobacco
Marketing, event Management
Consumer Relationship Amplifier:
2005 - 2007 LOUIS VUITTON
CELINE Division
Wholesale coordinator Germany–Austria–Skandinavia:
Since 2005 Fashion Designer & Consultant
Credits:
“Mode Magazine” – Fashion Magazine,
“MarkenWeltenRausch” – Marketing Agency,
„Hecking“ Deotexis Stoffe in Neuenkirchen,
„Hartbo+L’wig“ Fashion brand,
“Stillbruch“ Event Agency in Berlin,
„HYSTERIC GLAMOUR“ Event Agency in Berlin
2005 Diploma (1,0)
FHTW Berlin
ABOUT DESIGNER
What, or rather, who is BIBI BACHTADZE? How does one pronounce it? Where does it come
from? Why such a complicated name? All these are questions everyone asks when trying to
say the label's name for the first time.
"BIBI BACHTADZE" is both a proper noun and a pseudonym. BACHTADZE is the Georgian
birth name of the label’s founding designer, Anna Schäfer. BIBI is a nickname she acquired
when relocating to Berlin at age 15. As a whole, the name is her history a fusion of the two
cultures which have ultimately shaped her.
Anna Schäfer-Bachtadze was born in 1980 in Tbilisi, Georgia’s capitol, a city which had the
most important influence on her style and understanding of aesthetics. Thus, her creative
career began in early childhood. In an artistic environment (with architect parents, a musician
and dancer brother, as well as a seamstress grandmother) the possibilities which unfolded
D E SI G NE R
were limitless.
She loved all of the arts equally except ballet. Ballet was her passion. But as professional
dancing was forbidden to her, she lost herself on the world of costumes instead. Putting her "BACHTADZE is my foundation, my deep roots. The
ballet clothes on, she would dance hours on end to The Dying Swan and got goosebumps
constant and ever-returning part of me. The
every time she had the chance to observe the excited dancers behind the curtains.
omnipresent character of my past. BIBI is the fanciful,
The marvelous creatures, the lovely fabrics and embroidery in all their colors and lightness
fascinated her. It was exactly this same weightlessness of the ballet costumes which pervades
empathetic and visionary side. It is a crown towering in
all her work to this day. Fine lace paired with light, floating silhouettes are unmistakable the sky which catches every fresh breath of wind. Once
trademarks of the label, influenced by designers passion for ballets.
could say that BIBI BACHTADZE is the authentic
After gratuading HTW Berlin with magnum cum laude Anna Schäfer Bachtadze worked in expression - my own trademark, my being and at the
management and marketing for brands like Louis Vuitton, Celine and British American
Tobacco which gave her the knowledge how to run a succesful business before she founded same time the reflection of the time in which I live and
BIBI BACHTADZE in the late 2009. have lived.”
ABOUT THE BRAND
BACHTADZE is a modern interpretation of couture. BIBI BACHTADZE dresses are specifically
made for modern woman through and through, but a woman –in essence – as a muse. Fine lace
paired with light, floating silhouettes are unmistakable trademarks of the label, influenced by
designers passion for ballets.
BACHTADZE unites silhouette sophistication with versatility, sex appeal with elegance –
playfulness paired with casualness. BIBI BACHTADZE dresses are classic, timeless yet essentially
modern and almost nostalgic, sometimes risqué while remaining elegant at the same time. Taking
full advantage of aesthetics is in no way contrary to the wearability and functionality of BIBI
BACHTAZDE creations, which distinguish themselves through comfort and simplicity.
BIBI BACHTADZE was established 2009 and has its origins an custom couture. Brand’s
specialties were and still evening gowns, wedding and cocktail dresses. Hand draped lace dresses
became most characteristic and bestselling pieces long before lace became mainstream popular
material.
In 2011 the label began working in a rhythm of collection cycles: the product palette has been
expanded to 3 lines with 6 collections a year, conventional fashion market strategies with
wholesale distribution all over the world and scale production became the reality for the years
“BIBI BACHTADZE” dresses are tribute to femininity,
between 2012 and 2018. an expression of admiration for the mysterious gender.
In 2019 after an intensive reflection about the fashion industry and the personality of the designer A creature simultaneously strong and fragile, innocent
self a new sustainable strategy and vision was born. Made to order used to be brands history, but yet so amazingly seductive, coldblooded and so
became the visionary future in times of over production and repletion. Sustainability through
modularity and transformation became a new USP of BIBI BACHTADZE. caring, dominant and submissive. A being whose
beauty is both magnetically attractive, yet intimidating
The total REBRANDING accompanied this process of self-analyses and transformation. BIBI
BACHTADZE grew and returned back to the roots – back to eternalness, back to origins, back to and forbidding at the same time. An anomaly whose
the future: from BIBI BACHTADZE to BACHTAZE Concept Couture. opposites unite and reconcile within herself.
8I8I
c l a s s i c s
l o v e
l i m i t e d
CONCEPT COUTURE – THE VISION CONCEPT COUTURE is based on two principals – modularity and made to order . Both of them were born thought desire for real sustainability and fairness. Fairness for our clients, fairness for the brand and fairness for our planet. To produce made to order product means not only sustainability for ecology, but as well more flexibility and less risk for a small company, which we are. We don`t belong to any concern or oligarch. So all our activities are based on our real success and sometimes failure. We produce in wonderful atmosphere with happy people, who gives this energy and love to each product. And this is very important for us. It`s a completely opposite strategy of the market rules – no fast fashion, no disposable products, no overproduction anymore. Thanks made to order production we became the flexibility to offer our clients more services and choices as common. And we decided to offer modular concept which evolved from the close bonds with our clientele, and their desire to be able to wear the beloved dresses more then just once. Modular pieces allows our clients to create an individual look, which fits her body, corresponds to her current wishes and remains variable for future needs. Transformation of the look from evening to party, from winter to summer, from business to cocktail is possible thanks intensive conceptual work on each piece. For this reason we call our new vision CONCEPT COUTURE. CONCEPT COUTURE IS MADE TO ORDER, MADE WITH LOVE, MADE TO BE LOVED
P R E SS
EDITORIALS CELEBRITIES Mandy Capristo TV SHOWS
Mareile Höppner
VOGUE HELLAS Alexandra Neldel Miriam Pielhau Bambi Award
VOGUE GE Alexandria Reid Cannes Film Festival
VOGUE UK Anika Kipp Nicole Scherzinger GNTM
Anna Sharypova Nike Martens GQ Award
ELLE CROATIIA Nina Eichinger Helene Fischer Show
ELLE GE Barbara Becker Nina Moghaddam Let`s Dance
ELLE SERBIA Bianca Hein Nina Suess MTV Ema
New Faces Award
LÒFFICIEL BALTIC Collien Ulmen-Fernandes Pamela Reif SNTM
LÒFFICIEL SUISS Shopping Queen
VSJA EVROPA Emilia Schüle Ruby o Fee X Factor UK
Eva Longoria Venice Film Festival
ATLAS MAGAZIN Sabrina Setlur 5 gegen Jauch
BUNTE Felicitas von Anhalt Sandy Mayer Wölden
CITY Franziska Knuppe Shermine Shahrivar
CLOSER Franziska van Almsick Sila Sahin MUSIC & ADVERTISING V
DESIGNARE Frauke Ludowig Sofia Matiamuby
DESIGN SCENE MAGAZIN Stefanie Giesinger Ramstein
EQUISTYLE Hadnet Tesfai Suzanne Höcker Mandy Capristo
FACES Helene Fischer Sylvie Meis Mercedes Benz
FDM Her Etiquette Sylvia Walker
FREUNDIN
HELLO Isabell Horn Ustinya Malinina
GALA Janina Uhse
GLOMING Joss Stone Valentina Phade
GLOSS Vanelli Meli
IN Kendall Jenner Verona Pooth
INSPIRACJE Kim Gloss Vivian Rosberg
LE MILE MAGAZIN
LOOK Larisa Marolt
POLO +10 Lena Gercke
TATLER Leona Lewis
WHITEPIC Leslie Löwenherz
Liliana Becker
Lisa Loch
press@bibibachtadze.comIdea needs time ... Quality needs time ... Love needs time ...
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