Connect Discovery New Source - Inspired Create Where design and retail come together - Balland Messe-Service
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Connect
Discovery
New
Source
Where design and retail come together.
Inspired
Create
Trends
We are
Hyve
Hyve Group Plc is one of the world’s leading
organisers of international exhibitions
and conferences. Our strategic vision is
to create the world’s leading portfolio
of content-driven, must-attend events
delivering an outstanding experience and
ROI for our customers.
We believe that relationships are an essential element of business, and
we’re proud to be one of the world’s leading organisers of international
exhibitions, which enables them. We have more than 150 events taking
place every year, all around the world, allowing people to meet face-to-face
to discuss, develop, inspire and celebrate.
We do things the Hyve way.
Brilliant Work Fresh Thinking
Set industry benchmarks. Always relevant. Restless in pursuit
Delivering exceptional quality, of the next big thing. Anticipating
service and results every time. new challenges and possibilities
before our competitors.
Rich Connections
Connect our customers and Collective Buzz
communities in powerful ways. Treat every show and touchpoint
Making a meaningful impact on with equal passion. Inspiring people
their businesses. Building lasting with our enthusiasm and creativity.
relationships.
Mark Shashoua
Chief Executive
A rich 70 year history 2021 will bring more
We are re-defining Spring Fair as a retail and design festival where ideas are shared
and where business deals are closed.
Established in 1950, Spring Fair was first
held at the NEC Birmingham in 1976, and We’re planning to expand The Club programme to host even more Platinum members
was opened by Queen Elizabeth II. Since and facilitate more connections with “Pitch it”, our new speed-networking sessions
between exhibitors and Club members.
then, the NEC has been home to the largest
marketplace for home and gift inspiration. We will also be bringing new buying and influencing groups from the Architect & Interior
Design market, as well as the Hospitality & Destination Retail industry. All groups that
have been growing at both Spring Fair and Autumn Fair in the last two editions.
What’s next, what’s new JWF
As we reposition as the definitive The co-located Jewellery & Watch rebrands as
retail and design festival, Spring Jewellery & Watch and Fashion (JWF) where
Fair will embrace everything that’s mid-to-high end jewellery and must-have fashion
new and changing within the pieces come together twice a year at Spring and
The Queen had home and gift markets to ensure Autumn Fair.
said Spring Fair we stay ahead of the curve for
will “provide a you. Always relevant. Always on. DIY & Home Improvement
magnificent setting DIY & Home Improvement returns in a brand-new
for the display of Design & Source location next to the Glee at Spring Fair concession.
British goods and After two successful editions We’re bringing back the best in DIY, tools, gadgets,
a marketplace for of Sourcing at Spring Fair fittings, fixtures while its prime adjacency means
the world.” and Autumn Fair, we’re ready an easier shopping experience for garden centre
to expand this proposition, retailers, decorators and contractors.
Setting the stage
introducing additional product
sectors and selling opportunities. Hotel & Hospitality Collection
Sourcing will become ‘Design Hello new Hotel & Hospitality Collection.
& Source’ to incorporate Hospitality businesses are defined by so much
more product types including more than just their location and staff – the
tableware, lighting, textiles, quality or uniqueness of their furnishings, crockery
Spring Fair 2020 has been the starting point surface pattern design, ceiling or stemware can make the competitive difference.
for some of the exciting changes we’ve made moulding and flooring. This collection will meet those needs.
to the marketplace.
Be here now
We re-edited, re-imagined the We introduced The Club Platinum,
The place where design meets
entire Spring Fair show floor, a VIP tiered loyalty programme
retail. We are a global power
encompassing Gifts and Home which enables quality connections
brand with international reach.
& Living into two distinct buying for both exhibitors and retailers.
Learn and engage, network
destinations that not only brought Facilitating quality connections is
and create unforgettable
unrivalled product and trend our aim. We help build relationships
experiences. This is Spring Fair.
discovery, but facilitated easier and hosted over 100 Club Platinum
crossover buying and visitor buyers with spending power in
flow to our exhibitors. excess of £1mil. Charlie Cracknell Julie Driscoll
Portfolio Director, Spring Fair Regional Director, UK
Spring Fair exists to keep products on the
move; filling market stalls, stores, websites,
homes and lives.
We are where suppliers, retailers, manufacturers and marketers get the
insights they need to stay ahead of the curve, connect with customers,
touch, feel and experience products and immerse in the community –
always open to opportunity and open for business.
The Spring Fair promise
On-Future Scale-Certain
With privileged access to in-style, The sheer scale, of people, products
innovative exhibitor brands, and and places, ensures there’s
partnerships with trend intelligence something for everyone, (indeed,
agencies such as Colour Hive, our everything for everyone). We offer
shows provide exclusive trend the certainty that only scale can
information and at-show content to provide, so great orders are booked
the retail industry. We make sure our every single day.
visitors are future-ready for retail,
whatever shape it’ll take. Market-Fresh
Products - we’re fixated on them;
People-Connected where they come from, where they
We are the sector’s biggest, busiest are going and how they’ll make you
and brightest community, thrilled money along the way. It’s good to
to connect people with mutual see old favourites, but that alone
interests, before, at and after the doesn’t build growth or excitement.
fair. We get a buzz from linking We seek out the unexpected, the
experts to audiences, buyers to latest and the yet-to-come.
sellers, and everyone to each other.
Our partners:
A1 Lighting Housewares Live
A1 Retail Progressive Greetings
Attire Accessories Progressive Housewares
BHETA Total Licensing
Bira The GA
Btaa The Jeweller
Cardgains The NAJ
Colour Hive Total Art Licensing
Gift Focus Toy News
2021 is a truly exciting time
to exhibit at Spring Fair Hall 19 Hall 18
Gifts and Home & Living has the largest continuously
harmoniously co-exist as laid-out offering of lifestyle,
two dedicated sourcing home and interior products
destinations at Spring Fair. in the UK. NEW!
Hall 20 Living, Accents & Décor Design
The Gifts halls in the Piazza This exciting new show layout & Source
side of the NEC is Europe’s makes it easier for visitors to
largest showroom of gift source complementary products
products in the one place, while and in turn, generate more new
Home & Living in the Atrium leads for exhibitors. The
Summerhouse NEW!
Hotel & Hospitality
Collection
Hall 3 Hall 6
Living, Living,
Gifts
Gifts NEW! Accents Accents
Piazza Gift
Beauty &
Wellbeing
DIY & Home
Improvement
& Décor Floral
with
& Décor
Home & Living
Halls 1-5
1-5 Christmas Atrium
Hall 4
Hall 6
Home & Living
Halls 6-20
Glee
Atrium
Hall 7
Halls 6-20
Greetings Gift
What’s new
Hall 2 & Stationery Hall 8
Cook & Dine
Hall 4-8
Link
Brand > Jewellery & Watch rebrands as Jewellery &
Watch and Fashion (JWF) where mid-to-high
Licensing
end jewellery and must-have fashion come
Christmas together twice a year.
with Floral
NEW! Everyday > A newly defined sector, the Hotel &
Hall 1 Jewellery & Watch Hospitality Collection will showcase quality,
Party unique furnishings, crockery and stemware
and Fashion (JWF) Play & Tech for the hotelier visitor.
Retail Solutions Hall 5-9
Link
> Design & Source will now showcase even
Hall 1 Hall 5 Hall 9 Hall 10 more design-led materials and products
including textiles, surface pattern design
and flooring.
Gifts
The largest source of gift inspiration in
one destination.
Beauty & Wellbeing NEW!
Lavish the senses and relax the Jewellery & Watch and Fashion
mind with products that pamper, Jewellery & Watch rebrands to
groom, spritz and energise. Jewellery & Watch and Fashion
(JWF), offering the largest
Christmas with Floral European selection of precious
Set the festive season alight jewellery and fashion accessories
with trend-led decorations, to retailers twice a year.
breathtaking trees, sparkling
lighting and joyous gifts. Party
All the makings of a true celebration,
Gift from captivating balloons and party
From bestsellers, on-trend designs, favours to the most imaginative
unique and personalised gifts, the dress-up costumes.
art of giving starts here.
Play & Tech
Greetings & Stationery
A celebration of pen, paper and
Where must-have toys, gadgets and
big imaginations come together – Key exhibitors
partyware, make it an occasion let the games begin.
to remember.
Absolute Fireworks Fallen Fruits Powder Designs
Baylis & Harding Gift Republic Premier Halloween
Boardman Bros Heathcote & Ivory Sass & Belle
Bomb Cosmetics Joe Davies Something Different
Brakeburn Lesser & Pavey Sophie Allport
Cardgains Lund London Tilley & Grace
“Spring Fair gives us the opportunity to showcase our Chickidee Homewares LV Clothing Yankee Candle
newest products and display our ranges in a creative D&X Palmer Agencies
way that inspires buyers.” Enesco Pioneer Europe Limited
Anna Price
Head of Design, Hotchpotch
Home & Living
The source for decorative interiors,
furniture accessories and everyday items
Cook & Dine Glee at Spring Fair
The latest cook, bake, table and Bringing a variety of specialist
barware, plus kitchen essentials garden and outdoor living
that bring fresh inspiration to exhibitors to the show.
the home.
Hotel & Hospitality Collection
DIY & Home Improvement Unique and stylish furnishings,
The best in DIY, tools, gadgets, crockery, stemware and interior
fittings and fixtures perfectly accessories that make the
aligned with Glee at Spring Fair. competitive difference.
Everyday Living, Accents & Décor
The source for home essentials Stylish textiles, on-trend home
including: toiletries, electricals, pet accessories and the finishing
supplies, home improvement and touches for all interiors.
everyday affordable items.
The Summerhouse
Floral with Christmas A hand-picked collection of
Floral décor for every season. on-trend gifts, interiors, lighting
Pick from single-stemmed flowers
to garlands, bouquets, artificial
and lifestyle brands.
Key exhibitors
trees and palms, it’s all in bloom.
Benross Marketing Hill Interiors Portmeirion Group
Biggie Best Ian Snow Pricecheck Toiletries
“We’ve exhibited at Spring Fair for the best part of a decade. It’s the show CB Imports Kaemingk Stone the Crows!
that’s on everyone’s calendars; there’s great footfall, great travel links Coach House Kitchen Craft Tallon International
for attendees and it’s where we meet all our local, regional, national and Culinary Concepts Light & Living The Libra Company
international customers.” Denby Malini Tramontina
Floralsilk My Gifts Trade Ultimate Products
Katie Mann Gisela Graham Nkuku
Marketing, Heaven Sends Hanlin PMS International Group
Design & S urce Retail
Solutions
A showcase of what’s possible in product design Drive your business forward
We’re ready and excited to expand A highly transactional, high ROI Retail Solutions is a unique offering
Sourcing after two successful retail platform for manufacturers within Spring Fair. Located in Hall
editions at Spring Fair and Autumn and makers, Design & Source 5, this is where you’ll find services
Fair. Sourcing will become ‘Design & brings the world to the UK. It is and solutions across logistics,
Source’ to incorporate more product an easier, cheaper and more payment, shop fittings, software
types including tableware, lighting, effective sourcing platform for and consultancy to help retailers
textiles, surface pattern design, visitors by cutting out the hassle optimise or even improve their
ceiling moulding and flooring. of travelling overseas. day to day.
With the introduction of additional Design & Source in Hall 18 will also It’s everything needed to help set a
product sectors and selling inspire and spark creativity with business apart and succeed.
opportunities, the refreshed sector trend forecasts by Color Hive, the
will continue to be the trend-driven official trend partner for Spring Fair
destination to meet the best that look out 24 months, while a
makers and manufacturers across dedicated theatre space will bring
fabricating countries including to life colours and textures through
Europe, Asia, Africa and South thought-provoking installations
America. and talks.
Inspire and Inform Content at Spring Fair Whilst the primary purpose for any visitor is to source at Spring Fair, did you know over 7,000+ visitors visited at least one of our content sessions? Spring Fair represents one Our content sessions gives of the few opportunities for them not only practical tips retailers to access inspiring to go back to their business personal stories from retail with, but extra time to meet our leaders, alongside peer-to-peer exhibitors, and find their next case studies and educational best seller at the show. sessions that offer practical guidance on how they can buy smarter and sell more. Buyers that attend Spring Fair tell us content is delivering a clear return on time for them. For a growing number who value the industry leading seminar content, it is making a clear case to their own business as to why they should spend an extra day at the show.
Why exhibit
Join the all-encompassing sourcing
marketplace for home and gift.
We offer certainty that only scale The perfect platform for
can provide. Encompassing brand exposure
15 carefully edited show sectors, With a community of 220,000,
we showcase only, most- we’re the platform to get your brand
wanted products, launches and noticed and to meet with retail
inspiration that over 2,500 UK buyers that can put your products
and international exhibitors in some of the biggest (and most
have to offer. selective) stores in the world.
Be a part of the largest gathering Meet new customers across 5 days
of home and gift suppliers. Spring Fair attracts over 50,000+
This is where you’ll meet new visitors across five days. As a
customers, new collaborators destination for thousands of
and forge new relationships! independents, multiples, online
retailers and department stores,
this is where you’ll meet with a full
spectrum of home and gift as well
as interior designers, hotel and
hospitality professionals.Facilitating
quality
connections
Pitch it
The Club is our brand-new tiered VIP programme designed to attract A brand-new speed networking "The speed networking sessions were
a higher quality of buyers to the show and facilitate significant sales opportunity to increase exhibitors’ fantastic! It felt a lot more productive
opportunities for exhibitors. We have a dedicated team, specifically tasked return on time and investment. Pitch the suppliers coming to us. It is a lot
to contact and invite key buyers to ensure quality connections take place at it sessions will enable Autumn Fair easier for both the vendor and buyer.
Autumn Fair. exhibitors to connect with up to 20 I was also able to see products that I
pre-qualified buyers in the space of an may not have seen."
> Platinum members of The Club are International and UK buyers holding a
hour, creating new selling opportunities
spending power of over £1million. Andre Harris, Photobox,
directly with keen buyers.
The Club Platinum member
> Platinum members receive the support of our newly formed, dedicated
team to arrange meetings with relevant suppliers. They are also on hand Each buyer will be pre-qualified to
to help visitors navigate the show making it easier for buyers to find and ensure they are relevant to your
connect with suppliers and brands. business. Sessions run daily during
Autumn Fair at the Club LoungesWho will you meet?
We attract over 50,000+ visitors to the show, here is
just a snapshot of the home & gift professionals you
81%
of buyers placed or looking to place orders as a
could expect to see at Spring Fair 2021. result of attending
TOTAL VISITOR AUDIENCE SPRING FAIR EXHIBITORS
50,000+ 2,500 84%
of visitors had purchasing responsibility
80%
of the audience’s main objective
for their business is to find new suppliers
106 90% 36 600+
countries from 6 UK, 10% International countries represented new exhibitors in 2019 AUDIENCE BREAKDOWN
continents
64% 36%
Retailer Other Trade Visitors
TOP 10 VISITOR COUNTRIES (EXCLUDING UK & IRELAND) RETAILER BREAKDOWN OTHER TRADE VISITORS BREAKDOWN
6%
Supermarkets, Garden Centres, 8%
Discount & Convenience Stores Other
9%
Department
8% 25%
Consultancy Wholesale
Australia Denmark Italy Poland Store
Belgium France Malta Portugal
9%
Marketing/
PR & Media
China Germany Netherlands Spain
Cyprus Hong Kong Nigeria Switzerland
23% 13%
Online Architect
& Interior
Designer;
22%
Manufacturer
Czech Republic India Norway United States
62%
Hospitality
15%
Distributor &
High Street/
Speciality AgentThe Spring Fair
Visitor
INDEPENDENTS DEPARTMENT STORES ONLINE
MULTIPLES GARDEN CENTRES DESTINATIONS TOTAL VISITOR AUDIENCE
50,000+
80% 81%
of the audience’s main objective is to find of buyers placed or looking to place orders
new suppliers as a result of attending
84%
of visitors had purchasing responsibility for
their businessYour 2021 tools to Exhibitors who carry out a pre-show marketing
equip your success campaign increase the quality of the audience to
their stand by 46%.
Source: Study by Deloitte & Touche commissioned by CEIR (The Centre of Exhibition Industry Research)
Make Spring Fair work for your business What our exhibitors say
Year-round promotion on your behalf is what you get as just one of the key “Spring Fair is excellent “We launched 100 new “This year we’ve
benefits of joining Spring Fair. Putting your brand in front of thousands of for us! We can showcase products at Spring Fair. completely refreshed our
UK and international buyers is what we do – at the show, before and after. all our new ranges in one which were very well stand as well as launched
Benefit from our industry-leading, multi-channel marketing campaigns and place and create ‘room received, and we have thousands of new
social reach. settings’ on our stand had lots of orders placed. products for this season.
to inspire new existing It’s very well attended This year has been busy
Digital promotion customers.” and offers lots of breadth with consistent footfall.
> Dedicated exhibitor profile and depth of products for We’ve improved our sales
Gemma Pike home and gift sectors.” from last year with a lot
> Social Media support Area Sales Manager,
> Regular email promotion to of interest in the new
Voyage Decoration Ltd
Elaine Anderson lines as well.”
300,000+ industry professionals Sales Manager,
> Suite of digital banners to Bluebone Lucy Lynch
promote your presence at Brand Manager,
Spring Fair on your web and Kitchencraft
social media channels
> The Spring Fair Match platform
Pre-event & Onsite support
> Printed and digital invitations for
Digital reach
you to invite your contacts to visit
you at the show
> Supportive, insightful newsletters
on exhibiting best practice
> PR support from our dedicated PR
497,381 2,505,002 707,238
Agency – helping spread the word website users website page views exhibitor profile views
about your products & presence
> One-on-one assistance from our
dedicated support team DIRECTIONS ISSUE 3
Print*
> Listing in the Little Black Book
Alice Immersive & Subversive
This dark fairy tale seeks an escape from reality by diving into a
synthetic dream world and disappearing down the rabbit hole.
Evolving previous seasons’ stories, we
acknowledge the need for distraction
with an abundance of hyper-real images
sourced from Surrealism, gaming,
cyber punk, satire and psychedelia.
MIX 57.02.01 Nightshade
Social media
which is distributed to over 55,000
MIX 57.02.02 Foxglove
An antidote to absence, this is super-
charged maximalism; layering multiple
and often conflicting influences for an MIX 57.02.03 Poppy
addictive and unsettling effect.
Graphic designer and illustrator Alan MIX 57.02.04 Power Pink
Aldridge’s seminal books The Butterfly
industry professionals
Ball and The Grasshopper’s Feast perfectly
encapsulate this story’s references to MIX 57.02.05 Black Forest
insects, anamporphism and psychedelia
motifs; a trend no doubt also inspired by MIX 57.02.06 Turtle Green
the ecological collapse of insects and
the threat to complex ecosystems.
> A profile in the official Spring Fair
7mil 60,000+ 100,000+
MIX 57.02.07 Acid
Materials are resolutely synthetic; nylon,
stretch and digitally printed fluorescent.
This is a strong story for pattern too; MIX 57.02.08 Ultra Blue
raised applique, swirly psychedelic and
optical illusion prints, with flower, fungi
and insect prints that are surreal rather
than real representations. Holographic
Show Guide
glitter paper and foil also feature.
Look to highly touchable silicone
finishes and soft, amorphous furniture
that creates a tactile escape from the
outside world. Furniture and accessories
also play with scale, matching oversized
> Listing in the A-Z Guide
and miniature vessels together.
The colour palette is hyper-real,
intense and saturated with the more
See Spring Summer 21 blackened hues illustrating the darkness
trends come to life at 10:30 underneath. Intense Ultra Blue, Poppy MIX Images © Colour Hive
every day on the Inspiring and Foxglove are matched with Turtle
[difference to show guide]
Retail Stage (Hall 6) and then Green and Black Forest and a velvety
1pm on the Design and Source purple, Nightshade. There are also
cross-channel account reach cross-channel followership engagements annually
Stage (Hall 18). references here to the day-after-the-
night-before; waking up and emerging
from the depths into sunlight, with
optimistic Powder Pink and Acid.
PAGE 12
cross channel
*Inclusion subject to securing stand presence and print guidelines.Spring Fair Showcase your
Match business
Your new way to do business
Spring Fair Match is a free digital We’re the only retail trade show Spring Fair Match is an additional platform
matchmaking service to get tailored in the UK with an invested digital
recommendations of the most platform that takes the work out
to boost your company profile and products,
relevant buyers to meet at the show, of networking through intelligent helping you to gain more leads and meetings
giving you a higher return on matchmaking. throughout the show.
your time.
Your brand and products in front Empower your sales team
of 50,000+ visitors This platform enables the
Discover your leads as visitors possibility of greater revenue
are connected with your brand by making it easier than ever to
based on specific interests. manage leads and meetings.
Ensure your company profile is
up to date on the Exhibitor Zone Interactive map
to have maximum visibility. Visitors can quickly find your
stand using the platform’s
interactive map.
Chat with potential customers
Book meetings and have Book speed networking sessions
reminders sent to you to help ‘Pitch it’ is a brand-new speed
plan and manage your show. networking opportunity enabling
you to connect with up to
20 pre-qualified buyers, all in
the space of an hour. Bookings
take place on the app.Success Stories
Hill Interiors Castelbel
With over 40 years in the industry, Yorkshire-based Established in 1999, Castelbel has grown from
Hill Interiors has been part of Spring Fair for the specialising in the manufacture of premium private label
last 25 years. The company views the show as an soaps to designing and developing its own collections
essential part of their sales and marketing strategy, which today are under the brand names, Castelbel and
using it to continuously build on their UK and Portus Cale. Following the decision to exhibit at Spring
international customer base with 140 new accounts Fair 2018 for the first time in a few years, the Castelbel
signed in 2017 alone. team took full advantage of the opportunity.
Winning new customers Showing industry expertise Spring Fair is a key platform Time for market feedback
Hill Interiors use Spring Fair to meet An educated, professional team Castabel and Portus Cale use Spring Fair is an important place
new prospects with the aim to demonstrate Hill Interiors in-depth the trade show to increase the to gain customer input on new
develop them into successful long- knowledge of the UK market, number of UK retailers stocking the products and many product
term partnerships. helping customers identify major collections and identify potential variations have been launched
sales opportunities through their new customers for their private based on customer comments
Launching new products room-merchandising techniques. label soap manufacturing business. gathered at Spring Fair.
Hill Interiors use the opportunity
to educate new and existing Pre-show promotion wins
customers about the company’s Castabel and Portus Cale have
high quality, unique and varied a policy of making full use of the
product range. marketing tools that Spring Fair
offers. From keeping their profile
up-to-date on the website, “Our products inspire an emotional response and
participation in the Catalogue and touching them and smelling the scents means
regular email and social media use many people fall in love with them, and when
“Spring Fair is the right place at the right time for us to launch new to motivate visitors to their stand. they do we know we have a customer for life.”
products and attract new customers. It works every year and is a show
we rely on to build our business.” Ana Tavares
Marketing & Events Officer, Castelbel
Julian Potter
General Manager, Hill Interiors
For more success stories, visit: springfair.com/success-storiesTogether, we make your market Join us to give your business the best possible chance to meet buyers who are looking for products that will make their year. For more information springfair.com
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