Corporate Social Responsibility - April 2006 - March 2008 Life is now - Vodafone Malta

 
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Corporate Social Responsibility - April 2006 - March 2008 Life is now - Vodafone Malta
Corporate Social
Responsibility
April 2006 – March 2008
www.vodafone.com.mt

Life is now
Corporate Social Responsibility - April 2006 - March 2008 Life is now - Vodafone Malta
Corporate Social Responsibility - April 2006 - March 2008 Life is now - Vodafone Malta
Letter from the
Chief Executive
Officer
In a context of rapid societal change and a growing concern about a sustainable
environment for all, Vodafone Malta Limited is aware that its role in the
community is an important one.

Building on our past successes in the field of Corporate Responsibility (CR), we have
continued to develop our commitment, vision and reach, in order that Vodafone
remains a leader and vital player in the Maltese community we operate in.

This report is a showcase of the numerous initiatives taken on a corporate level
complimented by the Vodafone Malta Foundation’s projects that have kept
us busy throughout our last two financial years. Our dedication to operate
responsibly at all levels reflects our values, and we believe our contributions also
help us achieve our business objectives and ascertain our customers’ loyalty.

The modern world we live in faces new challenges and issues and we will strive to
continue paying great attention to needs and requirements as they arise, so that
we respond effectively and in a timely manner, and ease some of the burden for
society’s welfare.

We believe this Corporate Responsibility Report will act as a catalyst to encourage
other organisations to adopt similar affirmative action.

                                                          Iñaki Berroeta
Corporate Social Responsibility - April 2006 - March 2008 Life is now - Vodafone Malta
Content
    Using energy efficiently

                                     Mobile phones, base stations and health

      Network rollout

                                 Responsible marketing

  Supply chain

                                        Handsets recycling

Our people

                                            Vodafone Malta Foundation
Corporate Social Responsibility - April 2006 - March 2008 Life is now - Vodafone Malta
This is Vodafone Malta’s second Corporate Responsibility (CR) Report,
      covering the period between 1 April 2006 and 31 March 2008. This report
      is structured to give an overview on the issues that are most material to
      our business. We provide a more detailed picture about our dealings and
      offerings on our website www.vodafone.com.mt

      Content
lth           Using energy efficiently

        Mobile phones, base stations and health
      		     Proġett Gardjola
      		               Addressing concerns

              Network rollout

        Responsible marketing
      		     Dual pricing
      		               Reduced roaming rates
      		               Easing accessibility

              Supply chain
                       Environment friendly

              Handsets recycling

              Our people
      		               Organisation & Change
      		               Resourcing
      		               Communication & Involvement
      		               Learning & Development
      		               Reward & Recognition
      		               Health, Safety & Wellbeing
      		               Community Service Leave
      		               Employee Pulse Survey 2006
      		               Performance Dialogue
      		               Corporate Responsibility Day
      		               Blood Donation Day
      		               Employee Charity Contribution
      		               Tree-planting Weekend
Using energy efficiently
                                              Mobile telecoms has been declared to be a comparatively clean industry. How-
                                              ever, Vodafone aims to go even greener.

                                              Vodafone has set itself a target to reduce CO2 emissions from operations by 50%
                                              by 2020 across the Group from the 2006/07 baseline of 1.23 million tonnes.

                                              Vodafone Malta is committed to play its part so that Vodafone Group reaches its
                                              targets by being more energy efficient, using cleaner alternatives, and recycling
                                              more. Our progress in most areas of energy consumption is positive and we
                                              endeavour to work harder to reduce our carbon footprint.

        Energy      1840000
                    1820000
consumption         1800000
                                                               Kilowatts/hr

from national       1780000
                    1760000
  grid by radio     1740000
           sites    1720000
                    1700000   Apr’06-Mar’07    Apr’07-Mar’08

                    360000
       Energy       350000
                    340000
consumption
                                                               Kilowatts/hr

                    330000
from national       320000
grid by offices     310000
                    300000
                    290000    Apr’06-Mar’07    Apr’07-Mar’08

                    160000
         Energy     150000

 consumption        140000
                                                               Kilowatts/hr

                    130000
 from national      120000
   grid by retail   110000
                    100000
                     90000    Apr’06-Mar’07    Apr’07-Mar’08

                        64                                                                     70000
                        62                                                           Diesel    60000
    Number of           60                                                    consumption      50000
                        58                                                                     40000
vehicles in fleet       56
                                                                               by company      30000
                                                                               vehicle fleet
                                                                                                                                       Litre

                        54                                                                     20000
                        52                                                                     10000
                        50    Apr’06-Mar’07    Apr’07-Mar’08                                       0   Apr’06-Mar’07   Apr’07-Mar’08
180                                                              2150
                            175                                                              2100
     Number of
                                                                                                                                    Kilometres

                            170                                            Approx distance   2050
    work-related            165
                                                                            flown by LOC*    2000
          flights           160
                                                                               employees
                                                                                             1950
                            155                                                              1900
                            150                                                              1850
                            145      Apr’06-Mar’07   Apr’07-Mar’08                           1800   Apr’06-Mar’07   Apr’07-Mar’08

   Total GWP** of          3500
                           3000
     refrigerants &        2500
fire suppressants          2000
                                                                     GWP

    replenished in         1500
     the company           1000
                            500
                              0      Apr’06-Mar’07   Apr’07-Mar’08

*LOC - Local Operating Company in this case Vodafone Malta.
**GWP - Global Warming Potential is a measurement to estimate the mass of greenhouse gas.
Mobile phones, base
                                                                  stations and health
                                                                   Mobile phones have been a part of our lives and improving the
                                                                     way we communicate for 20 years.

                                                                        Vodafone Malta offers nationwide network coverage (over
                                                                         98% of the Maltese Islands and 99% of the population).

                                                                      But some people are still concerned about the effects
                                                                    mobile phones and base stations may have on our health.

                                                                  Thousands of studies have been commissioned by international
                                                                  organisations into the effects of radio frequency (RF) fields on
                                                                  health. All conclude that the low-level RF fields from mobile phones
                                                                  and base stations are unlikely to have adverse effects on health.

                                                                  The International Commission for Non-Ionizing Radiation
                                                                  Protection (ICNIRP) has issued guidelines on levels of
                                                                  exposure to RF fields, including that from mobile phones and
                                                                  base stations. The guidelines are available at www.icnirp.de/
                                                                  documents/emfgdl.pdf.

                                                                  These guidelines have been adopted by the Ministry of Health
                                                                  and the Malta Communications Authority (MCA), which is the
                                                                  local regulator. All mobile phones sold by Vodafone Malta
                                                                  comply with ICNIRP standards.

                                                                  Based on current scientific information, the World Health
                                                                  Organisation (WHO) states there is no indication for special
                                                                  precautions to be taken for use of mobile phones. However, if you
                                                                       are worried and would like to take precautions, the WHO
                                                                         suggests you might wish to use a hands free device to
                                                                          keep mobile phones away from the head and body, or
                                                                          limit the length of calls.

To read the WHO’s recommendations visit: /www.vodafone.           Vodafone Malta also submits an emission report to the MCA
com/start/responsibility/mpmh/mobiles_health/WHO_                 within eight weeks of a base station being installed.
advice.html or www.who.int.
                                                                  Vodafone Malta has specifically designed its radio base
It is important to keep in mind that mobile phones use the        stations and roof-mounted antennae to fall below the
minimum RF field strength needed to communicate with the          applicable exposure limits established by the “Report on
base station. The better the signal from the base station, the    Recommendations for Limiting Human Exposure to Time-
lower the RF field strength from the mobile phone.                Varying Electric, Magnetic and Electromagnetic Fields in the
                                                                  Frequency Range from 0Hz to 300GHz” issued by the Ministry
Base stations’ emissions are well below the ICNIRP guidelines.    of Health in August 2000, based on the ICNIRP guidelines.
The emissions are regularly monitored by Vodafone Malta. The
MCA carries out frequent audits on sites to measure emission      All base stations installed in Malta are also certified for type-
levels and results are posted on its website at www.mca.org.mt.   approval by the local Department of Wireless & Telegraphy.
Proġett Gardjola                                                  Typical reading of a Probe
                                                                       Apr-06 St Lucia Probe

To help the public monitor RF radiation levels around Malta       50
                                                                                                                                                   Field Strength Level ----------------
                                                                                                                                          General Public Exposure Limit ----------------

and Gozo in real time, the University of Malta’s Department of    45

Communications and Computer Engineering, in association           40

with Vodafone Malta, embarked on Proġett Gardjola in 2004.        35

                                                                  30

Proġett Gardjola takes its name from the traditional coastal      25

watch tower and aims to enable citizens concerned about RF        20

radiation levels to have immediate access to data to help put     15

their mind at rest.
                                                                  10

Vodafone Malta Limited has allocated 10 electro-magnetic           5

radiation probes installed around Malta to be used in the         0
                                                                  29/00               05/00       12/00                     19/00                      26/00                               03/00

project. Electro-magnetic radiation probes measure RF field
                                                                                               day of month/time of day (24 hour clock)

                                                                       Apr-08 St Lucia Probe
levels emitted within the 100kHz - 3 GHz range including tv,      50
                                                                                                                                                   Field Strength Level ----------------

radio and GSM transmissions.                                      45
                                                                                                                                          General Public Exposure Limit ----------------

                                                                  40

The readings from each probe are downloaded to the web
                                                                  35
server at the University of Malta every day and posted onto the
                                                                  30
Communications and Computer Engineering Department’s
                                                                  25
website at http://gardjola.eng.um.edu.mt/emr/.
                                                                  20

The readings are reproduced in graphs. Each graph shows           15

emission readings for a specific probe and the maximum            10

allowable emission levels set by the ICNIRP.                       5

                                                                  0

Vodafone’s Proġett Gardjola monitors all RF field levels, not     29/00               05/00       12/00                     19/00
                                                                                               day of month/time of day (24 hour clock)
                                                                                                                                                       26/00                               03/00

only those generated by Vodafone, but also from other mobile
networks and transmission sources, to ensure they are well
below accepted standards.

                              Addressing concerns
                          Remember that the third-                questions at www.vodafone.com.mt/page/phonesandmore
                            generation (3G) mobile phones         localcoverage_faqs.html.
                           launched in Malta recently employ
                 the latest technology and not more energy.       Vodafone also offers concerned customers the possibility to
               The handsets and 3G base stations comply           place a probe (monitor) on their residence for a period of time
        with the same ICNIRP guidelines as all other phones       to assess and compare emission levels in their area. Three
          and base stations.                                      customers have availed themselves of this initiative so far.

In March 2007, the European Commission Scientific                 Contact Vodafone’s Customer Service on 247 from your
Committee on Emerging and Newly Identified Health Risks           Vodafone or 9999 9247 from any other line for more
(SCENIHR) stated that although no health effect has been          information about this scheme.
                                                                                                                  220
consistently demonstrated at exposure levels below the
                                                                                                                  215
ICNIRP limits established in 1999, the data base for this                                                         210
evaluation is limited especially for long-term low-level                         Base Stations                    205
exposure. To read more visit ec.europa.eu.                                                                        200
                                                                                                                  195
Vodafone Malta answers the public’s most commonly asked                                                           190
                                                                                                                  185            Apr’06-Mar’07                    Apr’07-Mar’08
Network rollout
Among other targets, Vodafone Group committed itself to update its
existing network deployment guidelines and assess local operating
companies’ compliance with global policy by March 2008.

The Group has developed a set of common questions to be used
by all operating companies in order to serve as a dialogue tool with
property owners.

Vodafone Malta works with the community, landlords, local councils
and the planning authorities to map its network.

In quarterly quantitative reporting during the last quarter of our
financial year as at March 31, 2007, Vodafone Malta introduced
several questions to measure its commitment towards Vodafone
Group’s policy guidelines. These can be found at www.vodafone.com.

These guidelines serve as a tool to ensure that all operating
companies within Vodafone Group meet the strategic objective:
that of being a responsible business as far as Vodafone’s network
deployment across the globe is concerned.

Our mobile services depend on a network of base stations that
send and receive calls and data. Each base station covers a specific
area called a cell. The base stations are made up of antennas that
provide the link between the mobile phone and the network.

When people travel, the link is passed from one base station to the
next to create an uninterrupted service. To provide an optimum
service, a large number of base stations are required to allow more
people to use mobile phones, to avail themselves of all the services
and also for a continuous coverage when moving around.

By March 31, 2008 we had a total of 214 base stations across
the Maltese Islands. 3G services were available in many localities
including St Julians, Sliema, Gżira, Ta’ Xbiex, Msida, Ħamrun, Marsa,
Floriana, Valletta, Attard, Balzan, Għargħur, Luqa, Mosta, Naxxar,
Pietà, San Ġwann and St Paul’s Bay.
Responsible marketing
Vodafone’s reputation depends on earning our customers’             Vodafone Malta launched an SMS Euro Converter in
trust. We have a responsibility to communicate clearly and          collaboration with the NECC. Vodafone subscribers were able
fairly with customers at all times.                                 to send a text message to 154 with the amount for conversion
                                                                    in lira to receive a return message with the euro equivalent.
Vodafone Malta has a formal procedure in place to
ensure that subscribers are protected from any malicious            Customers made 5493 requests for conversion between
or erroneous disclosure at all times. The Electronic                January 2007 and the introduction of the euro.
Communications (Regulation) Act, Security Services Act
and Data Protection Act and subsidiary legislation, contain         Reduced roaming rates
significant restrictions on how electronic communication
                                                                    Apart from the Vodafone Travel Promise, in March 2007
companies can use the customers’ accessible information.
                                                                    Vodafone Malta reduced roaming rates for EU countries by an
‘Subscriber Privacy’ forms part of our ‘Passion for Customers’,     average of 40% when compared to summer 2005 under the
one of our four core values. This means that we ensure that         new Vodafone World rate plan.
all our clients’ personal information is used, disclosed and
                                                                    The advantages of the new rates meant that they were
shared appropriately.
                                                                    available for all customers, whether pre- or post-paid, did not
The document aims to ensure that all Vodafone employees             apply to peak or off-peak timings, and applied to both
who handle customer data are obliged not to disclose any of         Vodafone preferred and non-preferred networks.
the contents. Any breach of this procedure, intentional or not
                                                                    With Vodafone World, customers benefited from one low,
is subject to disciplinary action, which may lead to dismissal
                                                                    simple rate of Lm0.30c / € 0.70c per minute (pre-paid) and
and criminal proceedings.
                                                                    Lm0.28c / €0.65c per minute (post-paid) when calling Malta
When law enforcement authorities request subscriber details         from anywhere in the EU. Customers could avail themselves
officially, the request is validated by the Legal Department.       from reduced roaming rates on over 340 networks worldwide.
                                                                    With the new Roaming Euro Tariff, all Vodafone customers
Responsible marketing also means making sure our                    benefited even further as from 30 August 2007. They
communications are always legal, decent, fair, honest,              benefited from a rate of Lm0.25c/min incl of VAT (€0.58)
truthful and sensitive to the views of all members of society.      for all outgoing calls within the EU countries to the visited
                                                                    country, to Malta and other EU countries. Incoming calls were
As at March 31, 2007, Vodafone Malta registered one ruling
                                                                    charged at Lm 0.12c/min incl of VAT (€0.28) for calls received
where both Vodafone Malta and the other local mobile
                                                                    whilst roaming in the EU 27 member states. These rates
operator were found in breach of the Consumer Affairs Act and
                                                                    applied for both post-paid and pre-paid customers.
were asked to desist from using a comparative advert. This we
highlighted in our quantitative reporting to Vodafone Group.
                                                                    Easing accessibility
Dual pricing                                                        Making easy communication more accessible
                                                                    to more people gives Vodafone Malta more
In the run-up to Malta’s adoption of the euro in January
                                                                    opportunities to contribute to a
2008, Vodafone Malta participated in the National Euro
                                                                    better society.
Changeover Committee’s ‘Fair’ initiative. In this way, Vodafone
Malta assured customers of fair pricing throughout the euro         We introduced the Motorola
changeover process.                                                 Motofone F3, a low cost,
                                                                    lightweight handset with a
All invoices, credit balance, top-up vouchers, pricing and online
                                                                    straightforward menu,
information featured both the lira and the euro. Vodafone staff
                                                                     a vibration alert
underwent in-depth training in conjunction with the NECC.
                                                                    mode, and large
In addition, to help customers with lira to euro conversion,        font script
allowing easy use. Over Christmas we also launched ultra-low        Various criteria were employed when devising several
cost handsets like the Vodafone 225 as part of our efforts to       services on Vodafone Malta’s website, including:
bring mobile telephony within more people’s reach.                  •        Online Billing
                                                                    •        Top Up Online
In its commitment to make internet available to all the
                                                                    •        E-plan Switching
Maltese public, in January 2008, the government of
                                                                    •        Family & Friends listing
Malta initiated the Blueskies Scheme through which
people benefited from subsidised internet for just €3 a             With Online Billing, for example, customers may browse
month. Vodafone Malta joined in this effort and offered its         through their old bills, find out how many hours or minutes
WiMAX broadband home internet for this same price, with             of local incoming calls they have received to date and view
customers getting a 2MB connection with a 12GB download             the calls that will appear on their next bill.
limit, free installation and free activation.
                                                                    Customers are also able to check their calling habits: whom
Digital Citizenship developed on Wireless Network in                they are calling most, how long they are talking for, and how
geographically isolated areas (WDCNET)                              much their calls are costing. Post-paid customers can settle
                                                                    bills online.
The aim of this project was to set up a radio frequency
wireless network, linking all public services, suppliers            In October 2006, Vodafone introduced the electronic fiscal
(municipalities, schools, welfare...) in geographically isolated    receipt after the various electronic top-up options were
areas, to provide data and information useful for the citizens.     launched for pre-paid customers. Pre-paid customers may
Through this project, citizens are given an opportunity to          top up their balance through HSBC and Bank of Valletta
use innovative informatics and communication technology             Top Up, as well as through the Web Top Up via My Vodafone
to support their participative use of public services and to        available online. Pre-paid customers may also access and
exercise their civil rights and responsibilities, overcoming        print a two-year history of fiscal receipts.
social exclusion compounded by a society divided into the
information-rich (urban area) and the information-poor (rural       Vodafone’s pre-paid customers may also choose which pre-
area).                                                              paid price plan best fits their lifestyle.

Vodafone Malta provided the necessary equipment in 25               User Friendly Accessibility Measures introduced on the
localities (to date 20 have been installed) plus free internet      website aim to simplify navigation. Fonts can be enlarged
connection of 20GByte monthly download limit with every             and colours altered. Bills are also available in large type on
unit for first 6 months. Vodafone Malta provided the Wi-Fi          request.
enabled router devices, through which citizens can access
                                                                    Our ‘Brand Health Tracker’ survey conducted through third
the Internet. Each router device is connected to an outdoor
                                                                    parties showed that in March 2008:
modem which connects to any of the Vodafone base
stations located in Gozo. It enables a high performance and         • 50.6% of respondents believed that Vodafone does more
reliable network with minimum environmental impact, on                than other companies to be responsible and fair in the
which to implement and manage an internet portal which                way it does business (up from 39.4% in April 2006)
gives priority to the citizens – in this case, Gozitans – keeping   • 43.1% of respondents believed that Vodafone
them informed and advised about the problems and services             does more than other companies to behave
offered to the community.                                             responsibly towards the
                                                                      environment, local
We are endeavouring to work with local NGOs and                       communities and all parts
charities with a view to meet their needs, making mobile              of society (up from 35.2%
communication more inclusive.                                         in April 2006).
                                                                    For more information visit www.vodafone.com.mt.
Supply chain
In April 2007, Vodafone Malta set up a Supply Chain              • Does the supplier have a written policy stating that
Management team to take over the company’s                           its employees are free from all forms of negative
purchasing activities.                                               discrimination, including racial or sexual discrimination?
                                                                 •          Is verbal abuse, harassment, threats or intimidation
Our Code of Ethical Purchasing is designed to promote safe,      a disciplinary offence?
fair working conditions, and the responsible management of
                                                                 Besides, to ensure that suppliers are treated fairly, we have
environment and social issues in Vodafone’s supply chain.
                                                                 introduced a process called ‘Whistle Blowing’ which enables
Part of our corporate responsibility objectives requires that,   all suppliers to refer to an independent body if they feel
apart from the management, all employees within the              that Vodafone was discriminatory when turning down their
Supply Chain Management department undergo training to           quotations.
provide them with an insight on the most inherent elements
                                                                 All suppliers are informed of their rights officially.
of ethical purchasing and potential hazards.
                                                                 Environment friendly
The Code of Ethical Purchasing is founded on 10 objectives:-
•   Forced labour                                                To comply with environmental responsibilities and
•   Child labour                                                 legislation, the Supply Chain Management team adopted
•   Health & safety                                              several initiatives.
•   Freedom of association
•   Discrimination                                               Batteries, cables and metals, antennas, computers’ monitors
•   Disciplinary practices                                       and printers which were not taken up by employees were
•   Working hours                                                handed over to authorised waste collectors to process and
•   Payment                                                      export for recycling.
•   Individual behaviour
                                                                 Newspapers are given to the Eden Foundation for recycling.
•   Environment
Our suppliers are screened and only qualify to be official       Office paper is being collected by Bonavia Skips for recycling
suppliers if they pass the Qualification Audit. As at March      and shredding.
31, 2007, ten suppliers underwent an audit through a
                                                                 To comply with the Packaging & Packing Waste regulation,
questionnaire.
                                                                 Vodafone Malta has joined a Compliance Scheme
Among other things, they were asked:                             (administered by Green Pak) to collect packaging waste.

• Does the supplier regularly monitor its business to
                                                                                            1400
  ensure no child labour used?                                                              1200
• Is there evidence of forced, bonded or compulsory                Recycling of
                                                                                                                                     Kilogrammes

                                                                                            1000
  labour being practiced by the supplier?                                                    800
                                                                   office paper              600
• Does the supplier conduct regular reviews to identify
                                                                                             400
  and eliminate potential health and safety hazards in the                                   200
  workplace?                                                                                   0     Apr’06-Mar’07   Apr’07-Mar’08
• Does the supplier have a documented procedure to
  ensure that employee representatives (such as trade
  union representatives) are free from any form of
  discrimination?
Forced labour

                                         Child labour

Health & safety

                                            Freedom of association

                                               Discrimination

                                     Disciplinary practices

             Working hours

                                                Payment

                  Individual behaviour
                                                                     Environment
Handsets recycling
Vodafone Malta is proud to be the only local mobile
operator to have launched the handsets recycling
campaign in June 2004.

By March 2007, Vodafone Malta’s target was to collect 1000
handsets. A total of 1231 were collected. By March 2008, our
target was 1050. We collected 1192.

The campaign was intensified at various events, including
the Malta International Trade Fair in 2006 and 2007.

Mobile phones and accessories which are discarded
irresponsibly cause pollution through the emission of
greenhouse gases which damage the ozone layer.

Irrelevant of the network they are subscribed to, all mobile
phone users are able to dispose of their old handsets,
chargers, batteries and accessories at all Vodafone shops.

Old mobile phones which are not able to be reused are
broken down for component and material recycling. Our
target by March 2009 is to collect 1344 handsets.
Our people                                                           Learning & Development
                                                                     Vodafone works with every employee to define a personal
Vodafone Malta employs 306 people, 288 of whom full-                 development plan to build a portfolio of skills that meets
time. Like every other business, we know that we are as              their and the company’s needs. Vodafone is clear about what
good as our people.                                                  it expects from its leaders and people, and that they are held
                                                                     accountable to deliver results.
That is why the Vodafone People Strategy was devised. It is
a ‘deal’ between Vodafone and its employees defined in six           Employees understand their goals and what it is expected
key areas.                                                           of them in terms of performance and behaviour and to
                                                                     deliver on them. They seek regular coaching and feedback
It seeks to identify the answers to two key questions:
                                                                     to improve their performance. They know what assistance
•         What does Vodafone expect from its people?                 is available to support them, their personal development
•         What can its employees expect from Vodafone?               needs and aspirations, and to act upon them.
The strategy, based on Vodafone Group’s People Strategy, was
                                                                     Between April 2007 to March 2008, €135933 was spent on
introduced at Vodafone Malta in April 2007 to all line managers,
                                                                     training, close to double the training spend of April 2006 to
and in September 2007 to the rest of the company.
                                                                     March 2007, which was €78152.
The six key areas are:
                                                                     Reward & Recognition
Organisation & change                                                Vodafone rewards its employees according to their
Employees know and understand Vodafone’s objectives and              personal performance. It provides them with financial and
take the responsibility to know what changes are taking place,       non-financial rewards that are of value to them. Vodafone
how they are affected, and respond to them professionally; to        rewards and recognises team and individual performance,
treat everyone as a customer and be a team player.                   and contributions beyond the call of duty.

Vodafone assigns clear roles and accountabilities based on           Employees understand what they are rewarded for and the
business objectives, and trusts and empowers employees               various elements of their reward package.
to deliver against these targets.
                                                                     Health, Safety & Well being
Resourcing                                                           The health and well being of our employees is a top priority
During recruitment, Vodafone ensures that selection decisions        and in order to ensure the highest standards, we have an
are transparent and fair, and provides clear feedback. Vodafone      Occupational Health and Safety Committee composed
endeavours to support and enable its employees to manage             of various employees from throughout the Company.
their career and move within Vodafone proactively.                   A number of initiatives such as medical consultations,
                                                                     regular eye sight tests, yearly influenza vaccines and health
New employees know what they signed up for and want to               screening for high risk jobs have been implemented.
be part of Vodafone. Employees understand their skills and
capabilities, and the opportunities that exist within Vodafone, so   We also understand that our employees have to balance
they can manage their career realistically.                          their work and personal life, thus as an employer, Vodafone
                                                                     seeks to balance these requirements vis-a-vis its operations
                                                                     by adopting family-friendly measures such as flexible
Communication & Involvement                                          working hours, teleworking and reduced hours following the
Vodafone communicates with its employees honestly,                   birth of an employee’s child.
encourages open feedback, and responds to what the
                                                                     Vodafone also equips its managers to measure and manage
employees have to say. Vodafone equips its line managers
                                                                     health, safety and well being. Employees use the available
with the tools and skills needed to engage and motivate
                                                                     tools and develop their skills to ensure that they can look
people. Employees speak honestly about progress and suggest
                                                                     after their and others’ safety, health and well being. They
ways for improvement. Their work is in line with Vodafone’s
                                                                     alert Vodafone when something looks wrong, and about
values and goals. They engage actively, effectively and
                                                                     accidents if they happen.
efficiently within their team, customers and all stakeholders.
Organisation & change

                                                                         Communication &
                   Resourcing                                            Involvement

                                                                                                      Reward &
                                                                                                      Recognition

  Learning &
Development
                                                                                                                  Health, Safety
                                                                                                                  & Well being

     People Survey 2007
                                         People Survey – key findings 2007 (% that agree)
     Vodafone Malta employees have
     many opportunities to voice         Rate Vodafone on being socially responsible (i.e. is doing good things
                                                                                                                      94
     their opinions, suggestions and     for society and the community in which it operates)
     disagreements. The People
                                         I am proud to work for Vodafone Malta Ltd.                                   91
     Survey, conducted in October
     2007, was one such opportunity.
                                         Rate Vodafone on being ethical in the way it conducts its business           87
     Out of the 259 employees who
     were invited to participate, 239    Would you recommend Vodafone as a place to work?                             85
     were final respondents. The final
     response rate was 92%.              Rate the overall trust and confidence in Vodafone                            84

                                         Rate Vodafone overall on being innovative in developing products
                                                                                                                      81
                                         & services
Performance Dialogue                                                                     170
                                                                                         160

                                                                                                                                Female employees
Since its early days, Vodafone Malta had a performance

                                                                                                                                Male employees
                                                                                         150
management system in place to create a common                      Employees             140
Vodafone culture of performance, teamwork,                                               130
commitment and learning.                                                                 120
                                                                                         110
                                                                                         100    Apr’06-Mar’07   Apr’07-Mar’08
In 2005 it was revamped into the Performance Dialogue, a
three-step process run by individual employees and their
direct superiors to assess performance, agree ratings, set
goals and devise a performance plan for the following year.
                                                                Employee Charity Contribution
Corporate Responsibility Day                                    Throughout the year, Vodafone employees put aside
                                                                a part of their monthly salary for it to be donated to
Institutional homes around Malta were given a facelift by       charities at the end of the year. Donations are also
volunteers from five major local companies during this year’s   collected at the annual Christmas staff party.
Corporate Social Responsibility Day organised annually on
March 19, the feast of St Joseph the Worker.                    During the last financial year over €8000 were
                                                                equally distributed to Id-Dar tal-Providenza, the Eden
Vodafone Malta employees gave a new look to one of              Foundation, and the Abandoned Animals Association.
the residences of Aġenzija Appoġġ. They whitewashed,
decorated, carried out maintenance work, did some               Tree-planting Weekend
gardening and cleaning.
                                                                In November 2007, Vodafone Malta employees planted
The residence provides shelter and safety to women who          9000 trees at the Foresta 2000 site at Mellieha over three
are victims of domestic violence and their children. The        days. These trees replaced the 3000 trees destroyed by
programme run by Aġenzija Appoġġ is based on the notion         vandals earlier in the year.
that women and children have a right to protection from
violence and abuse, and that any woman, regardless of           Community Service Leave
socio-economic status and age, may be subjected to abuse.
                                                                During the financial year ending March 31, 2007, eight
Blood Donation Day                                              employees took Community Service Leave which amounted
                                                                to a total of 178 hours.
Over 30 Vodafone Malta employees gave blood at the
Mobile Blood Donation Unit which, every year since              During the financial year ending March 31, 2008, four
2001, is stationed outside Vodafone’s head office for           employees took Community Service Leave which amounted
a day.                                                          to a total of 72 hours.
From the
Chairperson
Four years at the helm of the Vodafone Malta Foundation (VMF) have brought me
in touch with very diverse needs of different groups and individuals from all walks
of life. The Foundation has been working tirelessly to provide opportunities for
individual self-actualisation, for the development and education of disadvantaged
children, as well as for the care of Malta’s treasured heritage, culture and
environment.

A voluntary, non-profit making organisation, the Vodafone Malta Foundation has
mobilised company staff, individuals and companies in a dynamic synergy, to
create a support network which enables the Foundation to reach its aims – that
of sharing the benefits from the success of mobile technology by supporting
the community in which Vodafone clients, employees, investors, partners and
suppliers live.

A completely separate entity to Vodafone’s commercial operations, since its
inception, VMF has donated more than €1,105,800 to local causes. VMF’s
commitment and drive are uplifted by a passion that has filtered down to the
grassroots and that is encapsulated in the Vodafone Group’s ‘Passion for the
World Around Us’. The umbrella organisation, the Vodafone Group Foundation
supports initiatives that have global or multinational aims as well as schemes
funded in partnership with local Foundations or community programmes.

The Vodafone Malta Foundation will keep striving to create opportunities for
development, increase accessibility, and address special needs, for the benefit of
Malta’s community.

The Board of the Vodafone Malta Foundation is made up of Gemma Mifsud
Bonnici, Joseph C. Grioli, Nick Archer, Martin Gregory, Michael Bianchi,
Deborah Grech (Secretary) and Denise Formosa Gruppetta (Administration).

                                                  Gemma Mifsud Bonnici
Vodafone Malta Foundation
Set up in 2003, the Vodafone Malta Foundation is a voluntary,       The form can be downloaded from: http://80.85.96.141/
non-profit making organisation.                                     vfm_pdf/vfmmalta_application.pdf

The Vodafone Malta Foundation aims to help remove the               The Vodafone Malta Foundation also accepts applications
barriers that prevent people from participating fully in society    for grants from the Vodafone Group Foundation. For more
and supports programmes that seek to develop skills and             information visit www.vodafonefoundation.com.
initiatives that attempt to increase accessibility and inclusion.
The foundation also helps protect the environment and               The Vodafone Malta Foundation is guided by the Vodafone
safeguard national culture and heritage.                            Group Social Investment Policy.

Organisations that wish to apply for grants may print and fill      The Vodafone Malta Foundation has supported numerous
in the application form. Duly filled forms are to be sent to        organizations and charities. Donations between April 2006
Vodafone Malta Foundation, Vodafone House, Msida Road,              and March 2008 amounted to €641791.
Birkirkara, BKR9024.

YMCA Homeless                                                       Chinese Terracotta Army
Over Christmas 2006, Vodafone Malta gave the equivalent of          The Vodafone Malta Foundation supported the fascinating
its Christmas card spent to YMCA Homeless. The contribution         exhibition of 84 original artifacts from the famous Chinese
also included a donation of Lm1/€2.33 for every mobile              Terracotta Army. The exhibition was held at the Salon of the
phone sold from Vodafone shops over Christmas.                      National Museum of Archaeology in Valletta from March to
                                                                    July 2007.
YMCA Homeless supports the positive development of young
people and intervenes by offering a spectrum of social work         Exhibits included 11 terracotta soldiers, two horses, bronze
services to individuals who are underprivileged or socially         and pottery cooking utensils, personal ornaments, weapons,
disadvantaged. It assists in the rehabilitation of the homeless     coins, terracotta animals and other pieces excavated in the
and works on instilling hope for the future.                        last 30 years. The Chinese Terracotta Army is a collection of
                                                                    life-size terracotta figures of warriors and horses. The figures
Id-Dar tal-Providenza                                               were discovered in the 1920s near the Xi’an, Shaanxi province
                                                                    by local farmers drilling for a water-well.
Between 2006 and 2007, Vodafone Malta Foundation helped
in the renovation of the swimming pool at the residences of         Ir-Razzett tal-Hbiberija
Id-Dar tal-Providenza.
                                                                    Vodafone Malta Foundation has supported numerous projects
Id-Dar tal-Providenza helps the inclusion of people with            of Ir-Razzett tal-Hbiberija over the years, and has donated funds
mental and physical disabilities in mainstream society and          to cover the upkeep of one of the Multi Sensory Theatres. This
provides care to severely disabled people, especially when the      theatre, called the White Room, is particularly calming while
necessary facilities are lacking in their own home.                 providing a stimulating environment. It contains specialised
                                                                    elements that allow all senses to be exercised.
The Vodafone Malta Foundation, together with the HSBC
Cares For Children Fund, also supported Id-Dar tal-Providenza       The room has two water beds, a leaf chair which gives a sense
by funding an OptiMusic Room for the residence. This                of weightlessness, similar to ones used by NASA, and an
project helps people gain more self-confidence so that              acoustic bean bag, which vibrates to music so that hearing-
they are encouraged to socialise. OptiMusic provides a fully        impaired persons can feel the sensation and rhythm of the
interactive environment: what they hear and see is all directly     music, among other equipment.
accomplished by their own actions.
Arka Respite Centre
The Vodafone Malta Foundation funded the installation of a multi-sensory
room at Arka Respite Centre in Għajnsielem, Gozo. Arka is a voluntary, non-
profit making and non-governmental organization that promotes the welfare
of people with special needs and their families. Arka can accommodate up to
32 disabled people of all ages.

Multi-sensory rooms are environments in which stimulating activities and
experiences are used to increase awareness and positive behaviour for
people with severe sensory impairment or neurological challenges.

Salesian Youth Hostel
Osanna Pia is a youth hostel run by the Salesians of Don Bosco offering shelter
to socially disadvantaged young men aged between 18 and 28 years. Many of
the residents either have no home or were forced to leave the family home.

The Salesians aim to provide a ‘family type’ home for these young men
and help them in their personal development. Residents are expected
to contribute in the running of the home. Thanks to the Vodafone Malta
Foundation’s donation of computer hardware and software, the residents
were able to become computer literate to increase their employment
prospects.

Malta Wheelchair Dancesport Association
The Vodafone Malta Foundation has continued to support the activities of
the Malta Wheelchair Dancesport Association, which was set up in 2001.
Wheelchair dancing holds many benefits and through the wheelchair and
the use of arms and other parts of the body, movement is made in the same
way as with non-disabled people.
World Children’s Day                                                In 2007, Vodafone Malta Foundation once again supported
                                                                    two cyclists during the HSBC LifeCycle Challenge entitled
As part of the celebrations to mark World Children’s Day in         “Where Only Eagles Dare”. The participating cyclists went
2006, the Birmingham Stage Company gave performances                through Ukraine, Poland and ended in Germany, covering a
of Roald Dahl’s ‘George’s Marvellous Medicine’. Children            total distance of 2,345km and crossing the Carpathian and
from various homes and institutions around Malta were               Tatra mountains.
able to watch this production thanks to the Vodafone Malta
Foundation and HSBC Cares For Children Fund.                        LifeCycle Organisation is a voluntary, non-profit organisation
                                                                    which raises funds for the general hospital’s Renal Unit, works
                                                                    to increase awareness of the causes of renal disease and to
Dar Merħba Bik                                                      promote organ donation by organising activities and campaigns.
Dar Merħba Bik offers safety, support and shelter to women          LifeCycle also encourages people to carry a donor card.
victims of domestic violence who have fled their homes. At
the shelter, women are empowered to take decisions on their         Caritas Malta
and their children’s future.
                                                                    Within the Caritas Harm Reduction Project, supported by
In 2006, Vodafone Malta Foundation donated funds for the            the Vodafone Malta Foundation, homeless clients with
installation of seven new kitchenettes at Dar Merhba Bik. After     a drug addiction are offered the opportunity to take up
the project, the shelter’s new rooms complete with bathroom         temporary residence at the shelter until more permanent
and kitchenette offered the women and their children much           accommodation can be arranged for them.
needed privacy at such a crucial time in their lives.
                                                                    They are professionally assessed and have a tailored
                                                                    treatment plan prepared. The plan aims to help them stabilise
Voices                                                              their chaotic lifestyle with a balance between practical social
Voices, the biannual national fund-raising event, benefited         work and intensive psychotherapy. The shelter also serves as a
from a Lm35,000 / €81,528 donation from the Vodafone                drop-in centre for clients who have difficulties but who are not
Malta Foundation in October 2006. Besides, Vodafone Malta           homeless.
continues to support Voices’ hard work and dedication to raise
funds for good causes.                                              Astra Theatre
                                                                    The Vodafone Malta Foundation contributed towards Teatru
Kopin’s Family Album Exhibition                                     Astra’s main curtain in 2006. The theatre was significantly
Vodafone Malta Foundation funded the exhibition of                  damaged in a fire three years earlier but restoration works
photographs by Uwe Ommer, entitled ‘1000 Families’ in               were completed successfully.
October 2006. The exhibition was part of the campaign
                                                                    Teatru Astra has always striven to offer opportunities and
entitled ‘Building Unity Through Diversity’, organised by an
                                                                    exposure to talented young people. It is especially proud of
international consortium of voluntary organizations. Kopin
                                                                    its relationship with internationally-acclaimed Maltese tenor
(Koperazzjoni lnternazzjonali) was the Maltese partner of the
                                                                    Joseph Calleja. Teatru Astra first offered Calleja a leading role
international project taking place in Malta, Ireland, and Kenya.
                                                                    in an opera, Macbeth, in 1997.
Kopin was launched in 2000 and is a member of the Forum for
                                                                    The Foundation also supported the 2007 performances
Justice and Co-operation together with the Third World Group,
                                                                    of Macbeth (which also featured Calleja), part of the sixth
the Fair Trade Co-operative, and Inizjamed.
                                                                    Mediterranea Festival, organised by the La Stella Band Club.

LifeCycle Challenge                                                 Mental Health Association
Vodafone Malta Foundation supported two cyclists during
                                                                    The Vodafone Malta Foundation supported the Mental Health
the Travelex LifeCycle Challenge 2006, entitled “Over and
                                                                    Association (MHA) by sponsoring the production of three
Above - Crossing the Artic Circle”. Over 60 cyclists participated
                                                                    children’s books that were distributed in every primary school
in the Challenge, with the cycling route starting from Oslo in
                                                                    in Malta in 2006. These publications were part of MHA’s
Norway, through Kiruna in Sweden up to Rovaniemi in Finland,
                                                                    initiative to help youngsters better understand the causes and
covering a total of 2,018 km in 11days.
                                                                    nature of mental health problems.
Each book tells a different story featuring a sibling, a mother,
and a father, who suffer from mental health problems. MHA
members also visited schools to generate more awareness.

Family Day
May 21, 2006 was Vodafone Malta Foundation’s Family
Day, organised to celebrate UNESCO’s International Day of
Families. The event, held at Ghadira Bay, raised funds for
Caritas, the Eden Foundation and Malta’s first electronic
medical journal, co-ordinated by Dr Victor Grech, a leading
pediatric cardiologist.

The fun-packed programme for all the family included a
penalty shoot-out, tug of war competitions and games.
Young film producers                                       Eden Foundation
Vodafone Malta Foundation funded a Secondary Schools       Vodafone Malta has been committed to the Eden
National Film Competition organised by the Malta Cine      Foundation’s work for many years. So it was only fitting that
Circle (MCC) in April 2006. The competition aimed to       Vodafone Group Foundation’s first ever donation to a Maltese
encourage more young people to take an interest in         organization went to Eden.
cinematography and to develop an interest in film
making.                                                    In September 2007, the Vodafone Malta Foundation
                                                           supported the fourth Edenfest fund-raising marathon by
Local secondary schools participated in this competition   donating €10000 and encouraging its employees to help out.
with production entirely scripted and produced by
students. Since 1952, the MCC has organised several        Set up in 1992, the Eden Foundation is a non-profit
national and international competitions. Two major         organisation which works in partnership with people
annual competitions are the National Film Competition      with developmental disabilities to help them achieve full
and the Golden Knight Malta International Film Festival.   inclusion to the best of their abilities by gaining access to
                                                           mainstream education, employment and leisure activities,
L-Istrina                                                  leading to an independent life.

The Vodafone Malta Foundation continued to support         Special Olympics
the annual end-of-year charity fund-raising marathon       Nineteen athletes and a 33-strong delegation travelled to
L-Istrina, and in December 2007 donated €9714. Fifty       China for the 12th Special Olympics World Summer Games in
 mobile phones were also donated to be                     Shanghai in October 2007. The 19 athletes has brought to
used as prizes for callers pledging donations.             Malta a total of 40 medals, including 7 gold.
More support
In addition, thanks to support by the Vodafone Malta
Foundation:
• New playing field equipment compliant with EU safety        • ‘Taste Freedom’, a campaign launched on the initiative
  regulations was acquired and installed at Fra Diego Home      of Louisa Bartolo and endorsed by the Health Promotion
  in February 2008;                                             Department to promote better understanding,
                                                                prevention and effective treatment for eating disorders,
• Children from San Benedittu School were able to               was held in September 2007 (in collaboration with HSBC
  attend the award-winning Helen O’Grady Academy                Cares for Children Fund).
  ‘development through drama’ programme in January
  2008;                                                       • A donation was made to the Office for Rehabilitation
                                                                Projects within the Ministry for Resources and
• Pupils in private, church and government schools had          Infrastructure for the restoration of ‘L’Apostolato’,
  their feet screened in a project, ‘The Growing Foot’,         15 priceless silver statues at the Mdina Cathedral in
  undertaken by the Association of Podiatrists of Malta in      July 2007 (in collaboration with HSBC Cares for Malta
  November 2007;                                                Heritage Fund);

• Four Maltese Scouts participated in the Scouts Jamboree     • A new jacuzzi bath was installed at the Helen Keller
  in Hylands Park, UK, in August 2007, held to celebrate        School in Qrendi, as part of the refurbishment
  the Scouts’ centenary.                                        programme at the school for students with multiple
                                                                disabilities and sensory impairments in July 2007 (in
• Breast Care Awareness Month, organised by the Breast          collaboration with HSBC Cares for Children Fund);
  Care Support Group Europa Donna Malta, was held in
  October 2007;                                               • A new one-hour environmental documentary by the
                                                                Biological Conservation Research Foundation (BICREF)
• In May 2007, the Vodafone Malta Foundation renewed            about marine biodiversity was produced to celebrate the
  its support agreement with Fondazzjoni Patrimonju             International Day for Biological Diversity 2007 on May
  Malti. The Foundation has been a benefactor of the            22, 2007;
  heritage society for four years. Funds donated under the
  agreement contributed to the restoration of the historic    • The seventh Caring Awareness Fair was held at the
  house Palazzo Falson.                                         Fairs & Exhibitions Centre in Naxxar in May 2007 (in
                                                                collaboration with HSBC Cares for Children Fund).
• Garden furniture, donated in collaboration with HSBC
  Cares for Children Fund, completed the embellishment        • The Home-Start Malta service was extended to various
  of the gardens of Dar Il-Kaptan in Mtarfa, the centre for     localities in May 2007 (in collaboration with HSBC Cares
  physically and mentally challenged people in September        for Children Fund).
  2007;
We welcome your feedback on our
CR performance and your views
on this report.
Please contact
Claudette Farrugia
Corporate Affairs Senior Executive
claudette.farrugia@vodafone.com

Vodafone Malta Limited
Vodafone House
Msida Road
Birkirkara BKR 9024
Malta

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