FIRST STEPS TO MANAGER - Maraloe
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FIRST STEPS TO MANAGER
At Forever, I believe we offer the best compensation plan in the 02 / Rex Maughan Introduction 22 / Memory Jogger
world; it rewards you for your hard work and commitment to 04 / Why Forever? 24 / Profile – Prospect or Customer
building and running your own business. As an entrepreneur 06 / Understanding Case Credits 26 / Making Contact
it is really important that you are clear on what you want to 07 / Start Your Journey 29 / Continue Profiling
achieve in your own Forever business. Be ambitious in your 08 / Opportunity 30 / Activity Tracker
goal setting. There are those that dream, there are those that 12 / You Choose 22 / S
even-day Plan – Building Your
face reality and there are those that choose to turn their 13 / Senior Manager and Beyond
Forever Business
dreams into reality. 14 / Show and Tell – Retailing
34 / P
roduct Sheet – Your Start Your
Journey Pack
Planning is a key ingredient of success. Take the 15 / Business/Product Launches
38 / My First Steps to Manager
time to work with your sponsor to set goals and
16 / Growing Your Business
make a plan to achieve them. Start now. There has 40 / Notes
never been a better time. Follow the steps described 18 / Building a Team
in the following pages. You will be successful! I truly
wish you all the best and look forward to meeting 19 / First Steps to Manager
you on your Forever journey.
20 / My 300 - 1,000+ List
– Who Do I Know?
Rex Maughan
Founder, Chairman of the Board
Forever Living Products
Forever Mission Statement:
We will create a profitable environment where individuals can, with dignity, be what they
want to be. Where integrity, empathy and fun are our guides. We will create and cherish
a passion for, and belief in, our company, our products and our industry. We will seek
knowledge and balance and above all, we will be courageous as we lead our company
and its Forever Business Owners.
WHY FOREVER? Family Goals
Consider what you want to achieve in the short term, say in six to Short-term Long-term
eighteen months. Redo garden for children
Then consider the next two to five years. For example, if you Riding lessons for Kate
generated £2,000 how would you spend it? If you have more time,
what would you do?
Name Sponsor’s name
Forever ID Sponsor’s contact information
Personal Goals Business Goals
Short-term Long-term Short-term Long-term
£500 a month Manager
Taking the children to kids clubs and Eagle
doing activities with them
Give up one day a week at work
Give serious consideration to
Consider this: If you touch your business every day,
what you’re prepared to work for!
your goals and dreams will become a reality.
04 05
UNDERSTANDING START YOUR
CASE CREDITS JOURNEY
A case credit
(CC) is Forever’s
internal company
4CC
currency 1CC 1.177CC
is important as is worth
you will be paid approximately
your Team £170 wholesale 0.081CC
Leading Bonus and £244
retail*
0.125CC
0.091CC
0.061CC
How?
Through UNDERSTANDING 4CC is a
recruiting and
advancing
CASE CREDITS business-building
discipline
0.015CC
your FBOs
4CC
is important
How? as it creates
Through product
immediate retail
promotion
and recruiting
income
How?
Through How? How?
Advance How? 1CC 3CC
personal your Product
use Experience Advance your
business promotion Pack Business
Pack
*Figures include VAT
Consider this: If you achieve 4CC (and more) personally
What are you prepared to work for? each month and teach your team to do the same,
you will soon become a Manager.
06 07
YOUR OPPORTUNITY
How do you get to Supervisor?
New Forever Business Owner Supervisor (25CC over two months) you do 4CC and, for example, show three others
how to do the same
Purchase a Start Your Journey
15% Pack and become an Assistant
Bonus
Supervisor instantly. 38% per Assistant
Supervisor = £45
15% profit on personal retail sales
3% 3%
Assistant Supervisor (2CC over two months or by buying a Start Your Journey Pack) You get paid:
3%
+ 30% profit on all personal retail sales
+ 8% Personal Bonus on all personal A/S A/S
35%
Bonus use and retail sales 35%
35% per Assistant + 3% Team Leading Bonus
Supervisor = £39 A/S
35%
Typically three – five in a team
You get paid: £300-£500+ p.c.m.
+ 30% profit on personal retail sales
+ 5% Personal Bonus on all personal A/S
use and retail sales
Example 1 Wholesale*=£14.12
Retail Price =£22.27
For every
Example 1
£200-£400 p.c.m.
Retail 2CC = £168 1CC you retail
Profit =£8.15 you could make
Recruit 2 x A/S = £78 Retail 2CC = £180
Total Profit and Bonus = £246 Recruit 2 x A/S = £90
£90 Profit 2 A/S who do 4cc = £50
Wholesale*=£14.67
Retail Price =£22.27
For every Example 2 Total Profit and Bonus = £320
1CC you retail
Profit =£7.60
you could make
Retail 4CC = £336
Recruit 2 x A/S = £78 Example 2
Total Profit and Bonus = £414 Retail 4CC = £360
£84 Profit For every A/S Recruit 2 x A/S = £90
who does 4CC 2 A/S who do 4cc = £50
you could make Total Profit and Bonus = £500
£25 Profit
* Price stated is wholesale price less personal discount
Profit stated is based on the profit gained from retailing Forever Aloe Vera Gel, item 715
* Price stated is wholesale price less personal discount Downline bonuses are calculated on the average net retail value of 1CC of individual products only
What are you prepared to work for? Consider this: The more people you can recruit and duplicate,
the faster you will reach Manager.
08 09
YOUR OPPORTUNITY
How do you get to Manager?
Assistant Manager (75CC over two months) Manager (120CC over two months or 150CC over A/S
35%
three to four months)
13%
43% 8%
48% 13% A/S
A/S 35%
35%
You get paid: 5% 13%
You get paid:
8% 8%
5% + 30% profit on personal retail sales 10%
+ 30% profit on personal retail sales + 18% Personal Bonus on all
+ 13% Personal Bonus on all personal and retail sales A/MGR A/S
A/S A/S 43% 35%
personal and retail sales 35% 35% + Team Leading Bonus of 5-13%
+ Team Leading Bonus of 5-8% SUP
SUP 38%
38%
Bonus Bonus
per Assistant per Assistant
A/S A/S
Typically ten – fifteen in a team Supervisor = £55 Supervisor = £65
A/S Typically fifteen – twenty-five in a team
£600-£800 p.c.m.
£800-£2,000 p.c.m.
For every For every For every Wholesale*=£12.26
Supervisor 1CC you retail Retail Price =£22.27
1CC you retail
you could make
Example 1 Wholesale*=£13.19 who does 15CC you could make Profit =£10.01 Example 1
Retail Price =£22.27 you could make
£100 Profit
Retail 2CC = £200
Recruit 2 x A/S = £110
Profit =£9.08 £110 Profit Retail 2CC = £220
Recruit 2 x A/S = £130
1 A/S who does 4CC = £65
2 x Supervisors who do 15CC group = £300
£152 Profit 1 A/S who does 4CC = £105
2 x Supervisors who do 15CC group = £605
Total Profit and Bonus = £675 Total Profit and Bonus = £1060
Example 2 For every A/M For every For every A/S Example 2
For every A/S who does 45CC Supervisor who does 4CC Retail 4CC = £440
Retail 4CC = £400 who does 15CC Recruit 2 x A/S = £130
Recruit 2 x A/S = £110 who does 4CC you could make you could make 2 A/S who does 4CC = £210
1 A/S who does 4CC = £65 you could make you could make 2 x Supervisors who do 15CC group = £605
2 x Supervisors who do 15CC group = £300 £455 Profit £303 Profit £105 Profit
1 A/M doing
Total Profit and Bonus = £875
£65 Profit 45CC group = £455
Total Profit and Bonus = £1,840
* Price stated is wholesale price less personal discount * Price stated is wholesale price less personal discount
What are you prepared to work for? Consider this: The more people you can recruit and duplicate,
the faster you will reach Manager.
10 11
YOU CHOOSE SENIOR MANAGER
Your journey to Manager happens when you decide
to embrace the process and take action.
AND BEYOND
Soaring Manager
Five Managers
£45,000 – £104,000 p.a.
Sapphire Manager
Month 1 5CC Month 1 5CC
Nine Managers
£75,000 – £168,000 p.a.
Month 2 15CC Month 2 15CC
Supervisor
Supervisor
Diamond Sapphire Manager
Month 3 30CC Month 3 25CC Seventeen Managers
Assistant
Manager
£140,000 – £228,000 p.a. MGR MGR
Month 4 50CC Month 4 35CC
Manager
Manager
Assistant
Manager
Diamond Manager
Twenty-five Managers
Month 5 70CC Month 5 45CC £350,000 + p.a.
Month 6 45CC
13 x 4CC active FBOs in downline = 52CC
18 x 4CC active FBOs in downline = 72CC
11 x 4CC active FBOs in downline = 44CC (average 37.5CC/month)
8 x 5CC active FBOs in downline = 40CC (average 37.5CC/month)
Senior
Manager
Total = 120CC over two months Total = 150CC over four months Two Managers = Structure Chairman’s Bonus Typically £29,000
– £61,000 p.a.
• Freedom • School fees • Self development • Mortgage • Global travel • Eagle Manager • Forever2Drive
• Recognition • Time • Helping others • Global Rally • Chairman’s Bonus • Royalty income
• Own boss • Achieve potential • Money • Personal success
• Forever2Drive • Peace of mind • Travel • Chairman’s Bonus
Consider this: Once you’ve achieved a position, you never
What are you prepared to work for? fall back. No one can bypass you. You determine how far you
want to go. There are no limits to your earning potential!
12 13
SHOW AND TELL – BUSINESS/PRODUCT
RETAILING LAUNCHES
Action – Develop a 4CC per month personal business. Showcasing the products: How to invite:
+ A great way to let people know what you are doing is + Ask guests personally to attend and support the launch
by inviting a group of friends, family, work colleagues
1. Use the products and neighbours to your home or to a relaxed “ Hi xxxx, how are you? etc. What are you
environment doing on ....... night/morning?
Become your own best customer. What you use and believe in you will recommend with passion and integrity + Deliver a 45-60 minute presentation on the products
to others. Great! I’m having a few friends round for a glass
and opportunity
of wine/cup of coffee, as I’m launching some new
With each order you place, add a new product to the order for your own use so that you can experience the whole + Product sales and people interested in the products/business and I’d love for you to join us.”
range. opportunity will result in further launches
being booked
+ Contact your guests 24 hours before the event to
2. Showcase the products – you choose from: + A great opportunity to learn about the products
confirm attendance
quickly from your sponsor
Business/Product How to do a launch:
Launches Mini launches Product talks Date of launch:
+ When doing your first launch, remember you will not
be alone; your sponsor will be there to guide you
through the process Date of launch:
Marketing One2One Aloe bar
+ Plan the event
+ People enjoy coming to other peoples’ homes and
we recommend a daytime or evening event
Sports and fitness Coffee mornings Social media
When should you have a launch?
Fundraising Gym Online shop Whenever you want. As soon as possible!
Weight What will you need: Opening the launch:
Referral management Skincare
+ Relevant literature for during and after the event + Thank everyone
+ Product Brochures + Share your story
+ Customer Order Forms
Drinking Gel Tripacks + Start Your Journey Pack, plus any extra products
+ Go through the products – keep it simple
+ Pass the products around to try
The drinking gel tripacks combine three drinking gels into one professionally designed package. The tripacks + Product Launch Cards
are available in four varieties: Forever Aloe Vera Gel Tripack, Forever Aloe Berry Nectar Tripack, Forever
Closing the launch:
Aloe Peaches Tripack, and Forever Aloe Mixed Gel Tripack. In addition, FBOs receive an extra 10% case Setting up:
credits when purchasing the tripack. + Thank everyone for their support
+ Arrive 30 minutes before
+ Take orders and payment on the night
+ No children or pets if possible
3. Develop customers + Light refreshments of your choice
+ Book further launches
+ Make appointments in the diary with people who
Develop a regular customer base of around twenty – thirty customers that you look after on a regular basis. + Keep the display simple
would like to look at the business
Consider this: Business/Product Launch is an exciting
What are you prepared to work for? opportunity for you to discover more about the business, to
try some of the amazing products, and to have a bit of fun!
14 15
GROWING YOUR
BUSINESS
Experience Pack: Advance Your Business Pack:
of your business by tailoring the Forever skincare products, or All Forever Business Owners who purchase an Advance
product range for different target introduce them to nutritional Your Business Pack will receive a golden envelope
audiences. supplements. containing a free Success Express ticket and a 10%
discount for each Advisory Board product training. This is
As well as a range of Forever’s This pack also contains a selection
a cost saving of over £40! The golden envelope is sent
favourite products, this pack also of retail literature, including five
The Experience Pack, like the Start directly to you in the post in the next consecutive month of
contains two empty Experience Product Brochures, ten copies of
Your Journey Pack, contains a you placing the order.
Bags, allowing you to create mini Aloe Life magazine and five Sports
selection of Forever’s best-selling
product collections for potential and Weight Management Inside this pack is everything you need to showcase
products to help introduce you to The Advance Your Business Pack has been developed
customers. For example, you might Brochures; these all provide Forever’s range of products, from nutritional supplements
Forever’s diverse and versatile to provide you with the right tools to showcase the
want to create a sports and weight valuable information about Forever’s and drinking gels, to premium skincare and personal care
range. In this pack, Forever has hand products and to begin generating a regular customer
management-focused Experience vast range of products and products. We’ve included a selection of business and
picked a selection of products to base. This pack is designed for people who are serious
Bag for your active friends and community of business owners. lifestyle literature so that you can help others to understand
help widen the experience for you about kick-starting their Forever business. It includes a
relatives to try, or perhaps you want Experience Pack: Code 6006 | how the business works.
and your customers. This pack wide range of products, plus a selection of retail tools,
to share a collection of your favourite £189.61 | 1.194CC
allows you to build on the retail side including ten copies of Aloe Life magazine, five Sit down with your sponsor and start planning your first
Experience Bags, and five Product Brochures. It’s a Business/Product Launch, or get working on creating a
bigger investment than the Experience Pack but allows variety of Experience Bags (five empty bags are included
Who are the first five people you’d like to share an Experience Pack with? you to quickly move towards achieving those first 4CCs in this pack for this purpose) that focus on different target
so that you can begin benefitting from company audiences. The Experience Bags can be used as retailing
Name: Name: Name: incentives and bonuses. tools to customise the range for friends and family.
Name: Name: Advance Your Business Pack: Code 6001 | £540.85
3.064CC
Below are some ideas to help you get started:
C9: cleanse your body and adjust your The C9 includes:
mindset, the C9 provides the perfect
+ Forever Aloe Vera Gel (2 x 1 litre) Sports Experience Bag: Skincare Experience Bag:
starting point for transforming diet
+ Forever Lite Ultra (15 servings of
and fitness habits. Based around 1 x Argi+ 1 x Aloe Propolis Creme
Vanilla or Chocolate)
Forever’s best selling product, 1 x Aloe Heat Lotion 1 x Aloe Lips
+ Forever Garcinia Plus (54 softgels)
Forever Aloe Vera Gel, this 1 x Forever Freedom 1 x Forever Aloe Scrub
+ Forever Fiber (9 packets)
nutritionally balanced programme + Boost your bag*: Aloe MSM Gel, Forever + Boost your bag*: Smoothing
+ Forever Therm (18 tablets)
allows consumers to see real results Fast Break, Forever Pro X2, Forever Lite Ultra Exfoliator
+ Shaker
The C9 is an expertly-devised in just nine days.
+ Tape Measure
cleansing programme. Designed to C9 Pack: Code 475 (Vanilla) / + Booklet
kick-start the F.I.T. programme, 476 (Chocolate) | £80.94 | 0.447CC Men’s Travel Experience Bag: Pamper Experience Bag:
1 x Forever Bright Toothgel 1 x Aloe Hand Soap
Who are the first five people you’d like to share a C9 with? 1 x Aloe Ever-Shield Deodorant 1 x Aloe Moisturizing Lotion
1 x Aloe-Jojoba Shampoo 1 x Aloe-Jojoba Shampoo
Name: Name: Name: + Boost your bag*: 25th Edition Cologne for 1 x Aloe-Jojoba Conditioning Rinse
Men, Gentleman’s Pride + Boost your bag*: Forever Bright Toothgel,
Name: Name: 25th Edition Perfume for Women or 25th
Edition Cologne for Men
What are you prepared to work for? Consider this: These tools support you
in developing your 25 - 30 customers.
16 17
BUILDING A TEAM FIRST STEPS
The Forever
business-building
TO MANAGER
cycle Who do you know?
Family, friends,
Your first five key people
work colleagues, relatives,
everyone
Who do you know who...
Speed is of the essence and
recruiting is essential. Your + has a great attitude? Name 1. Name 5.
business will grow in direct Contact + is open-minded?
proportion to the speed at which Phone call, email,
text message and
+ wants more money/time?
you implement this cycle. To
face-to-face + wants more security/flexibility
achieve your goals it is vital that, Action
over the first twelve months, you
create momentum by sharing the
Goals, planning
and training
Why? Show
One2One,
or to own a risk-free business?
+ you would like to work with?
opportunity with as many people Name 2. Name 4.
video link, website
as possible. This will create the
and Product
energy, excitement and success Launch
you desire. Name 3.
Business
Presentation
Part-time: two – five contacts a day. Company, home BP,
online BP, A4
Full-time: five – ten contacts a day.
Date and venue of your local/online/face-to-face/home Business Presentation:
Venue Date
Venue Date
Notes
Date and venue of the next Success Express:
Venue Date
Venue Date
Date and venue of other trainings:
Venue Date
Venue Date
Develop your 300 – 1,000+ name list.
What are you prepared to work for? Consider this: Develop a database with
your 300 – 1,000+ list for maximum impact.
18 19300 – 1,000+ LIST – WHO DO I KNOW? 300 – 1,000+ LIST – WHO DO I KNOW?
Name Telephone/Contact Comments Name Telephone/Contact Comments
Joanne Smith 0121 345 6789 Personal Trainer, London, Positive
Joe Bloggs 0123 335 5555 Full time mother, Reading, Positive
Garry Smith 0775 555 5555 Hairdresser, London, Interested
es
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20 21MEMORY JOGGER
Who do you know on...
++ Facebook ++ Pinterest ++ Phone Contacts
++ Instagram ++ LinkedIn ++ Email Lists
This memory jogger list is a really useful way to prompt your
memory to come up with new names; it helps to really open the Who do you know who works in/as a...
mind and get you thinking about people you may know from all + Abattoir + Driving instructor + Laundry + Restaurant
walks of life... + Actuary + Dry cleaning + Law + Retail
+ Accountancy + Education + Lecturer + Riding instruction
+ Acupuncture + Electrical + Library + Sales
Family, friends and acquaintances + Advertising + Engineer + Lingerie + Secretarial
+ Aerobics + Entertainment + Makeup + Security
– anyone you come into contact with or see in a social or leisure environment
+ Agriculture + Estate agent + Mail order + Ski instruction
+ Air crew + Exhibitions + Management + Social work
+ Grandparents + Cousins + Married friends + Antiques + Factory + Marketing + Stock broking
+ Parents + In-laws + Single friends + Architecture + Farming + Martial arts + Student
+ Parent’s friends + Partner’s family + Sporting friends + Armed forces + Fashion + Massage + Supermarket
+ Brothers + Partner’s friends + Holiday friends + Aromatherapy + Financial + Medicine + Surgeon
+ Brother’s friends + Children’s friends’ family + Church members + Artist + Fire service + Nanny + Surveyor
+ Sisters + Old school friends + Greetings card list + Author + Fitness + Newsagent + Tailor
+ Sister’s friends + College friends + Neighbours past and present + Baker + Florist + Notary + Take away
+ Aunts and uncles + Banking + Furniture + Nursing + Tax
+ Bar work + Garage + Opera + Taxi driver
+ Beautician + Gardening + Optician + Teaching
+ Biologist + Geology + Orthodontics + Technology
Workplace + Boat-building + Golfing + Osteopathy + Telecommunication
+ Building + Government + Parachuting + Theatre
+ Co-workers + Current boss + Clients + Butcher + Grocery + Paragliding + Therapist
+ Past co-workers + Past boss + Customers + Carpenter + Hairdressing + Personnel + Tourism
+ Partner’s co-workers + Employees + Suppliers + Caretaker + Healthcare + Pharmaceutical + Transportation
+ Car hire + Herbalist + Psychologist + Travel service
+ Catering + Homeopathy + Physiotherapy + Undertaking
Who do you know who is... Who do you know in... + Chemist
+ Childcare
+ Hospital
+ Hotel
+ Plumbing
+ Police
+ Underwriting
+ University
+ Chiropodist + Housewife + Postal service + Upholstery
+ A good communicator + Confident + UK
+ Construction + Image consultant + Printing + Voluntary
+ A people person + Outgoing + Europe + Consultant + Internet + Quality control + Veterinary
+ Hard-working + Caring + Asia + Decorator + Interpreting + Radiography + Water skiing
+ Honest + Professional + Africa + Deliveries + Jewellery + Receptionist + Wedding planner
+ Reliable + Open-minded + America + Dental + Journalism + Recording + Welding
+ Happy + Positive + Other... + Designer + Karate + Recreation + Window cleaning
+ Fun + Enthusiastic + Dietician + Keep fit + Recruitment + Writing
+ Successful + Dissatisfied + Doctor + Laboratory + Recycling + Yachting
+ Dog breeding/kennels + Landscaping + Reflexology + Yoga
+ Domestic cleaning + Languages + Refrigeration
Consider this: Put a five – six month plan together with your
What are you prepared to work for? sponsor/upline Manager which focuses on you achieving the
position of Manager.
22 23PROFILE – PROSPECT OR CUSTOMER PROFILE – PROSPECT OR CUSTOMER
Who are the first people you are excited about sharing Forever with? Who are the first people you are excited about sharing Forever with?
Name Joanne Smith Tel 07778 456 789 Name Tel
Address 123 Somewhere Court, Somewhere Road Address
B23 6GH Email Email
Occupation HR Manager Occupation
Age Children Ages Age Children Ages
s
le
Married / Single / Partner Drives Yes / No Married / Single / Partner Drives Yes / No
pr o
ofi
Money, security 1-1
15 .inf
Hot Button Objective Hot Button Objective
Self-employed / Self-employed /
Personality Caring Professional Well connected Personality Caring Professional Well connected
st ge
Business Owner Business Owner
Open-minded / Open-minded /
fir led
Outgoing Ambitious Confident Outgoing Ambitious Confident
Positive Positive
ur ow
Dissatisfied People person Successful Local Dissatisfied People person Successful Local
yo n
Notes Notes
e rk
et ve
10 August
pl re
Great conversation
m fo
Jo is interested but away for two weeks in France with the family
co m
d fro
Agreed a call back on 5th September.
an es
m ag
co p
g. k
in lan
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re nt
fo Pri
or
What are you prepared to work for? Consider this: One of these profiles could
be your next Manager!
24 25MAKING CONTACT
There are many ways that we ++ If I could show you how to achieve Or
two fully paid global trips a year
can make contact with people Can I show you something I think you
would you be interested to find out
to share the products and/or more?
might be interested in?
opportunity. The more you If they say ‘yes’ then you arrange a
Great! Send me the best number to
speak with people, the more
Be Making Sending a relaxed and enjoyable the
call you on and I will explain. One2One or video.
prepared. the call. message. Send a message, start a conversation Socially connecting when out
process is. and about:
and show your prospect how Forever
Text message or Facebook can literally change their lives.
If you have had great service then you
+ Profile + Get to the point + Keep it brief message: say:
Chatting at the school gates
+ Decide your objective + Keep it brief + Think “What’s in it for them?” Hi Claire, hope you had a great or a lunch break at work: Thank you for your great service today.
+ Which prospecting tool will + Be excited + Remember your objective holiday! The photos on Facebook
Engage in conversation that is based You must love working here.
you use? looked like you did. I am reaching out
+ Remember your objective to you as I have something really around questions. If the answer is less than positive, your
+ Plan your words exciting to share with you. When is a ++ Did you have a great holiday? response is:
+ Smile
+ Think “What’s in it for them?” good time to call? ++ Did you get that promotion you Would you like to do something about
were looking for? that?
Or
If the answer is less than positive, your If the answer is ‘yes’ then arrange a
Keep it simple.
Hey Mike, how are you doing? response is:
Question for you: phone call, One2One or video
Would you like to do something
++ If I could show you how to have a
We are giving an ‘invitation’ not a ‘presentation’. new car, would you be interested?
about that?
To continue The business approach: How to make an effective call?
Personality / character: “Can I ask you a question? If I had found
a company that was unrivalled in the Below are several different ways to engage with your caller. Choose which works best for you.
“The reason for the call, Sam, is
marketplace, that was booming in its
01 06
that I have just started a fantastic
opportunity which attracts open-
sector, that was cash-rich and debt-free ++ Hello, is it a good time? ++ All I want to do at this stage is share
and where you and I could be incredibly ++ Hi, got a minute? information with you; you’ll know whether
minded / confident / successful /
successful without any risk, would you there’s something here for you.
The following are caring people and I immediately
be interested in looking at it?
++ Hi, can you chat for a second?
simple examples thought of you.” ++ All I want to do is get some information
02
++ I’ve got an idea I want to share with you.
you can use to invite Hot button: To finish in your hands; you’ll get a feeling if it’s a
++ Just started doing some work with an match for you.
your prospect to “Tell me, Sam, you know that you “I don’t know if it will be for you or not,
amazing company and wanted to share ++ I just want you to have a look at some
take a look at what said you weren’t happy at work, only you can decide that, but let’s meet
it with you.
up and I’ll show you what it’s all about.
information; you can decide if there’s
we do. is that still the case?”
I am free Monday or Thursday, which is ++ Just started a new business and wanted anything here for you.
Value your help / opinion: to run it past you.
07
best for you?”
What I’d like to do is:
03
“I’ve started a business which I am
To start really excited about and I thought
Or ++ Not sure if it’s for you? ++ Get together for a coffee and show
about you straight away. It has “Take a look at our online video to give ++ Not sure if it’s up your street? you some information, it will take us 20
“Hello, Sam, it’s Steve
massive potential and I wondered if you an overview of the company, about ++ Not sure if it’s a match for you? minutes.
here, how are you?” you may be able to help me? the products and how the Marketing ++ Put a 20 minute call in the diary and
04
With your experience/background, Plan works. When could you watch it?... ++ I thought of you because you are... (fill in
“Do you have a moment?” I’ll take you through some information
I would really value your help/opinion. Okay, I’ll give you a call on Friday at the blank with characteristics ticked on
Would you take a look?” online.
6.30pm to see what you make of it.” your profile sheet, e.g. you are outgoing,
“Great!” ++ Give you a website to have a look at; it
open-minded, good with people). has a short online video overview.
There will always be people
05
++ Send you a link to a video which will give
you wish to share the ++ Not sure if it’s for you but I know it can
give you... (fill in the blank with what will you an overview.
products with so give
be of benefit to them, e.g. more income,
them a call.
work-life balance, time, freedom).
What are you prepared to work for? Consider this: Try and match the wants and needs
to your prospect and you will get a better result.
26 27MAKING CONTACT CONTINUE
Responding to questions.
Common question: “What is it?”
PROFILING
Your response: choose two or three of the following points: Every name on your 300 – 1,000+ list is a potential customer,
Forever Business Owner or a person that may say ‘no’.
++ “The company is called Forever, have you heard of it?” Although they may say no, they will, if asked, give you a referral.
++ “We are a multi-billion dollar global business, trading in over 160 countries.”
++ “We have an impeccable 40-year+ track record and are cash-rich and debt-free.”
++ “In the UK, our turnover exceeds £65 million.”
++ “We are in the health and wellness sector, which as you know is booming!”
“What we need to do is meet up so I can run some information by you.
What day suits you best? Alternatively, I can send you some online
information after” In order for you to achieve the best ... letting people hear and The Activity Tracker
results, take some time to fill in a feel your excitement ...
profile sheet for each person (or jot
– Pipeline
If your prospect has Your response: “I understand how questions. The next step is to come
you FEEL, I FELT exactly the same, along to the company overview so down the relevant detail in an A4 ... what you have found and how it To monitor your progress against
further questions:
but what I FOUND was... Let’s get that you can find out more, meet notebook). Take into account your may be of benefit to them. your goals, you need to make sure
Tell your story, e.g. why you got together next week and I will explain some of the people and get all of understanding of their possible that you are doing enough activity.
involved, what you saw in Forever needs and wants, and consider how It is important that you know what
what it’s all about. Would Monday or your questions answered. Actually, The Activity Tracker sheet in this
that attracted you. you can best help them. your objective is when making the
Thursday be better for you?” we have an overview on... at... and I manual is designed for you to record
calls. Is it to arrange a one2one? Is it
would be delighted for you to join each call, and track your prospect
Other common The fortune is in the me as my guest.” Contact and show to send them an online video or to
through to registration as an
follow-up show them the products? Be clear
questions: There are many ways to speak with on what you want to achieve before
Assistant Supervisor.
“Is it selling?” When sending out information, it is people about Forever. You can you make the connection. The more people you connect and
essential to follow-up at the time email, send a text message, by
“Is it pyramid selling?” build a relationship with, the more
you agreed. Do not wait for your connecting through social media, (See chapter on ‘Making Contact’)
you will sponsor into your team and
“Is it MLM/network marketing?” prospect to call you. speak socially at the school gates or the faster you will move through the
Following your one2one, online at work, etc... plan to Manager and beyond.
“I haven’t got time.”
video or information sent, make sure ... but by far the most (See ‘Activity Tracker’ in this
Your response: you are ready to invite your prospect
effective way is to pick up manual)
to the next step, e.g. the Business
“That’s interesting. What makes you Presentation. the phone and have a chat.
ask that?” Then listen to the
response. “I thought you may have more Your prospect will feel and hear your
excitement down the phone and it
is infectious. It is not about being
a clever sales person with all the
right words, it’s more about...
What are you prepared to work for? Consider this: Develop your database
300 – 1,000+ list for maximum impact.
28 29ACTIVITY TRACKER
One2One / Video Business Presentation Join First Planning Session
Name Warm or Cold Telephone/Mobile Comments
Date Type Date Type Date Date Type
Joanne Smith Warm 0121 345 6789 14/1/18 One2One 17/02/18 BP at Warwich 17/02/18 18/02/18 Face- Keen
to-Face
or
Joe Bloggs Warm 0121 335 5555 14/1/18 One2One Not the right time, contact in March
ity fo
Garry Smith Warm 0775 555 5555 14/1/18 Video 17/02/18 BP at Warwich 17/02/18 18/02/18 Face- Keen
tiv .in
to-Face
ac ge
ily led
da w
to no
it rk
m ve
om ore
.C tf
m sa
co ie
g. op
vin c
rli re
ve o
re m
fo oad
nl
w
Do
Take action:
Make contact. Plan time with your sponsor. Develop your profile list.SEVEN DAY PLAN – BUILDING SEVEN DAY PLAN – BUILDING
YOUR FOREVER BUSINESS YOUR FOREVER BUSINESS
Prospecting – who are you speaking Prospecting – who are you speaking
to about the business this week? Retail activity to about the business this week? Retail activity
Monday Monday
- Bob Jones - call 07XXX XXXXXX - Experience Pack drop to Mary
- Cathy Smith - call 01XXX XXXXXX - Pick up Experience Pack from John
- Chloe Peters - call 07XXX XXXXXX Tuesday
w or
k
- Invite guests to Product Launch
ur fo
ee
yo e.in
Tuesday Wednesday Thursday
ng g
- Mary Watts - call 07XXX XXXXXX - Book Aloe Bar - Customer follow up
ni led
- Fred Hughes - call 01XXX XXXXXX
an w
Business-building follow up Business-building follow up
pl no
- Claire Matthews - call 01XXX XXXXXX One2One / videos One2One / videos
to rk
- Add 100 names to Who Do You Know list
it ve
m re
Wednesday - Confirm Mary Watts for BP on Wednesday
m fo
- Sam Taylor - call 01XXX XXXXXX at London Product Centre
co m
d ro
- Ed Francis - 01XXX XXXXXX - Follow up with Chloe Peters for an online BP
an s f
- Melissa Harris - call 07XXX XXXXXX - Confirm Lucy for One2One over coffee on
m ge
Friday
co pa
Thursday
g. k
in an
- Jack Knight - call 01XXX XXXXXX
rliv bl
Training, events, essential reading, webinars Training, events, essential reading, webinars
ve ff
- Matthew Kemble - call 01XXX XXXXXX
re t o
- Sonya Watts - 07XXX XXXXXX - Business Presentation - Wednesday,
fo rin
7.30pm London Product Centre
P
Friday - Book Success Express ticket
- Wendy Bridges - 01XXX XXXXXX - Two chapters of current book
- Tina Sowah - 07XXX XXXXXX
Plan the above activities in your diary around other commitments Plan the above activities in your diary around other commitments
32 33YOUR START YOUR JOURNEY
PACK CONTENTS Who do you know Who do you know
Would you use it? who would use it? Would you use it? who would use it?
Forever Aloe Vera Gel Aloe Lips
This new drinking gel boasts 99.7% inner leaf aloe gel, Get kissable lips with this rich and nourishing
lovingly extracted by hand so that you can experience pocket-sized lip balm. This loaded lip product
the true power of nature. Aloe is great for skin, the contains aloe, jojoba and three types of wax to
immune system and it’s an ideal digestive aid, and smooth and soothe chapped, dry lips. Great for
now this purifying gel also contains vitamin C. Vitamin protecting lips all-year round.
C contributes to the normal function of the immune
system and to a normal energy-yielding metabolism.
Forever Lite Ultra – Vanilla
Forever Freedom Shake up your diet and lifestyle with naturally
flavoured, plant powered protein. Forever Lite Ultra
Wake up and get your day moving with this contains vital vitamins and minerals and is available
refreshing orange flavoured aloe gel. Forever in two flavours. This versatile product can be used if
Freedom contains all the benefits of our plain gel you’re watching your calorie intake, or as a filling
but with added glucosamine, chondroitin and MSM protein shake if you’re trying to gain weight.
– popular with those who lead an active lifestyle.
Forever Aloe Berry Nectar Aloe-Jojoba Shampoo
Enjoy a burst of cranberry, sweet apple and vitamin Get beautifully shiny and easy-to-manage hair with
C. These amazing ingredients, plus 90.7% pure this aloe vera and jojoba oil-infused shampoo. Its
inner leaf aloe vera gel, makes Forever Aloe Berry ingredients remove oils while simultaneously
Nectar a powerful choice. soothing your scalp, and the new formula also
contains Lavender Forever Essential Oil. The
gentle pH-balanced formula is suitable for all hair
types and can be used to help replenish your hair’s
Forever Bright Toothgel natural moisture.
Created for the entire family – as well as your pets
– this gentle, non-fluoride formula contains only the
highest quality ingredients including aloe vera and Aloe-Jojoba Conditioning Rinse
bee propolis. Enjoy its natural mint flavour for a Contains jojoba and vitamin B to help nourish,
taste that will leave your mouth refreshed and your protect and strengthen the hair, this pH-balanced
teeth clean. conditioner gives hair a silky, salon-look finish.
Enriched with vitamins and nourishing oils –
including Lavender Forever Essential Oil – this
Aloe Ever-Shield Deodorant conditioner gives your hair extra shine,
manageability and helps to eliminate split ends. Use
This gentle yet powerful product is non-irritating and
after the Aloe-Jojoba Shampoo.
does not stain clothes. The aloe vera formula
contains no alcohol or harsh aluminium salts usually
found in antiperspirant deodorants, and can be Forever Hand Sanitizer
used to soothe after underarm shaving and waxing.
Enriched with soothing aloe and nourishing honey,
one squirt of this handy disinfectant can kill 99.9%
Aloe Propolis Creme of germs and bacteria. With a refreshing scent of
A rich, creamy blend of aloe vera, bee propolis and lemon and lavender, Forever Hand Sanitizer
camomile that helps maintain healthy, beautiful skin softens and moisturises hands as it cleans. A
tone and texture. The Aloe Propolis Creme’s must-have for your pocket and bag.
moisturising and conditioning properties make for
an excellent everyday moisturiser and helps to
soothe irritation. Aloe Moisturizing Lotion
A silky moisturising cream – containing nourishing
aloe, jojoba oil, collagen and elastin – that leaves
Aloe Vera Gelly the skin feeling soft and supple. This lotion
moisturises your face, hands and body whilst
Essentially identical to the aloe vera’s inner leaf, our maintaining the skin’s natural pH balance. Its
100% stabilised Aloe Vera Gelly lubricates easy-to-absorb formula also makes a great base for
sensitive tissue safely. This topical thick gel soothes makeup application.
and calms irritation.
34 35YOUR START YOUR JOURNEY OTHER KEY PRODUCTS
PACK CONTENTS Who do you know Who do you know
Would you use it? who would use it? Would you use it? who would use it?
Forever Bee Pollen Argi+
Bee pollen is a nutritionally-rich substance that This delicious and nutritious sports drink contains
provides bees with everything they need to five grams of L-Arginine per serving plus
survive. This supplement’s ingredients are vitamins, including vitamin C – which contributes
fresh and potent; it includes both honey and to the reduction of tiredness and fatigue – and
royal jelly. vitamin D – which contributes to the maintenance
of normal muscle function.
Aloe Avocado Face & Body Soap
Forever’s pure inner leaf aloe vera gel has been C9
combined with a unique blend of botanicals and
creamy avocado to deeply moisturise and gently Look better and feel great in just nine days with
cleanse, leaving skin feeling soft and supple. The this expertly-devised calorie-controlled diet and
Aloe Avocado Face & Body Soap is gentle enough exercise programme. Designed to kick-start the
for your entire body and face and leaves behind a F.I.T. programme, cleanse your body and adjust
scent of freshly-picked citrus. The richness of the your mindset, C9 provides the perfect starting
avocado also helps dry skin feel smooth thanks to point for transforming your diet and fitness
beneficial vitamins like A, C and E. habits.
Forever Active Pro-B F15
Forever Active Pro-B blends six strains of ‘good
Take the next step to looking and feeling better; it
bacteria’, selected and engineered for their ability to
doesn’t matter if you are just getting started, or if
reach the intended destination of the large intestine.
you’re already an expert, F15 has Beginner,
They do not require refrigeration, but to ensure
Intermediate or Advanced nutrition and exercise
maximum benefits the capsules are stored in unique
programmes to help you on your fitness and
packaging that controls moisture and protects the
weight management journey.
goodness captured in each supplement. The
formula is also free from allergens and suitable for
vegetarians.
Vital5
Forever Aloe Scrub Vital5 incorporates Forever’s cornerstone
product, Forever Aloe Vera Gel, with four
Unlike some scrubs that use plastic microbeads, we
synergistic supplements. This unique product
use microspheres of jojoba which roll over your skin
combination will provide you with essential
gently. As they roll, they pick up the dead skin cells
vitamins and nutrients; an ideal choice to
that clog up pores and cause skin to look dull.
integrate into your daily routine.
Gentle enough for everyday use for your face or
body, the natural ingredients exfoliate and reveal
healthy-looking skin.
Forever Move
Aloe Hand Soap Forever Move combines two powerful and
patented ingredients: natural eggshell membrane
New and improved, Aloe Hand Soap provides a
(NEM) and curcumin turmeric (Biocurc), a prized
soothing experience with each use. Formulated
Asian root popular with people who lead active
from pure 100% stabilised aloe vera gel and natural
lives. These burnt-orange softgels are perfect for
cleansers, this gentle formula with fruit extracts
people who lead busy and active lifestyles, sport
leaves your skin feeling soft and hydrated.
and fitness enthusiasts, maturing adults and
those who work strenuous jobs.
Aloe Heat Lotion
Containing warming agents and aloe, this rich Sonya Daily Skincare
emollient lotion provides blissful relief from everyday
stresses and strains. Great when applied before Made specifically for combination skin which can
exercise or for soothing aches after a workout. fluctuate greatly, this range features a high
Also ideal for a warming massage that will leave concentration of aloe and other moisturising
you feeling rejuvenated. botanicals.
Infinite by Forever
Targets the signs of ageing from the inside out
and the outside in with revolutionary ingredients.
To be used as a daily routine.
36 37MY FIRST STEPS
TO MANAGER
Philomena Guandai Diana and Geoff Page
My background is in law and I spent many years When I left school I had a degree in psychology but I
working as a legal advisor to the Kenyan community didn’t have a planned career.
in Britain.
After a few roles in retail and customer service I landed a
Although I was very successful in my career, I was junior marketing role and this launched my corporate
I came to a natural crossroads when I started my family
struggling to achieve work-life balance and I found career. I was eager to learn, had a strong work ethic and
outside of my comfort zone, I was determined to take fifteen years ago. I was looking for something I could do
myself bogged down with work, financial commitments I was desperate to earn a big income so I quickly
back control of my life. I continued juggling the two roles from home flexibly around a growing family, something
and stress. climbed the corporate ladder and became Head of
for some time but was amazed when I realised I was that would earn a good income. But everything I looked
Marketing for a huge business.
I was finishing my Master’s degree when I first came financially-able to give up my legal job – it took less than at that was part-time tended to be a junior role with set
across Forever, and despite the stress, my intention was two years to get to this point, which is pretty amazing But I was desperately unhappy with my job! The hours, no flexibility and low pay.
to always continue working in the legal sector. I decided when you realise I had only been working the business in corporate world is all about the bottom line and
I was invited to look at Forever and the idea of starting
I’d try running a Forever business alongside my legal my spare time! employees are a commodity, not an asset. So although
my own business with a proven business model, support
career, and although initially I found some aspects the income was good, the stress clouded the happiness
and training, was too good to pass up – I just couldn’t
in my life.
wait to get started!
Becky Deeley The Carver Family
Before Forever, I owned and ran a care agency This family is a true example of how Forever can be a
supporting children and young adults with real family-orientated business, if you want it to be.
disabilities.
I joined Forever fifteen years ago when I was trying to
I loved what I did but it was really stressful and the juggle a hectic family life with a demanding job. I worked
The video sparked my interest enough to go along to a
responsibility was insane! I had a little girl who was extremely long hours whilst juggling the activities of my
was always in the back of my mind but I never made the Business Presentation, and the following week I went
eighteen months old at that point and I felt like I was son Jordan and daughter Brittany, driving them to swim
step to do anything about it; I was sent presentations but again, this time dragging my husband Andrew with me.
spending more time looking after other people’s children club, football or dance lessons.
never watched any of them. One January morning, after After discussing it, we decided we had nothing to lose
than I was looking after her. I knew I needed to find a
we had moved into our new house, I was drying my hair My life felt like a treadmill. My husband Andrew worked and I signed up. Fast forward to July 2013, Andrew left
different way to generate an income to support us
when I just stopped and thought, ‘I’ve got to do that away three days a week, so most of the responsibility of his corporate job to join me in Forever. We realised that
as a family.
Forever thing!’ It was a gut instinct. I contacted a lady the children and house was left to me. A friend lent me this business could give us not only the income, but the
I was first approached two and a half years before I who lived nearby and invited myself to a Business a video about the business opportunity, asking me to lifestyle we craved. Witnessing our dedication and
joined the business but the time wasn’t right. Forever Presentation. This was in January 2014 and I haven’t take a look. determination in the business obviously made a lasting
looked back since. impression on Brittany and Jordan, as they too joined
the business in 2014.
What are you prepared to work for? Consider this: Your ability to master this business will
give you the income you desire.
38 39Notes Notes 40 41
One of the keys to success, one that you’ll hear on a regular basis, is the “Success in Forever comes from learning how to do simple things well
ability to have a positive approach to life and a good positive self-image, and and often. Ours has, and yours can too; simply decide to become a
at Forever, we are very fortunate since we are surrounded by positive people Manager and then learn how to coach others to do the same.
who have formed positive habits.
Enjoy your journey.”
We all have the capacity to be great, and adopting a I am really looking forward to seeing how your business Jayne Leach and John Curtis,
positive mindset will certainly set you apart. So why don’t progresses, and I look forward to meeting you on stage Diamond Managers and Exec Global Leadership Team
you become a beacon that others will be attracted to? many times throughout your journey – I am sure you will
A leader of people who, irrespective of what life throws achieve great things.
at you, continues to display a ‘can-do’ attitude? As you
build the business, just remember the phrase, “Shoot for
the moon and if you miss, you will still end up amongst
the stars!”
Diamond Manager Diamond Sapphire Manager Sapphire Manager
Bob Parker c.£350,000 c.£200,000 c.£120,000
Country Manager UK, Ireland and Iceland
Soaring Manager Senior Manager Manager
c.£60,000 c.£35,000 c.£20,000
43Ensuring the
highest quality.
We own numerous patents for the stabilisation of aloe vera,
which assures you of the highest quality aloe vera-based health
and beauty products. Our aloe vera products were the first
to receive the International Aloe Science Council Seal of Approval
for consistency and purity. Many of the products also feature
the Kosher and Halal seals of approval. Forever does
Forever Business Owner:
not test its products on animals.
foreverliving.com
foreverknowledge.info
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