Covid-19 Resources - California Restaurant Association
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Covid-19 Resources
Customer Toolkit foodie.sysco.com
| Desktop or Mobile
| Curated Information
Customer Toolkit Samples foodie.sysco.com/covid
tips to avoid
COVID-19
• Information on COVID-19 What Experts Say
CONTAMINATION
America’s restaurant and Currently there is no
foodservice industry is evidence to support
• Information, TOOLS and
home to 15.6 MILLION transmission of COVID-19
TRAINED AND SKILLED associated with food.
EMPLOYEES. — Centers for Disease Control and Prevention,
CDC.gov, March 12, 2020 CLEAN YOUR HANDS
Experts agree, DINERS by regularly washing with soap for at least 20 seconds.
CAN BE CONFIDENT As things stand today, based on the
Nitrile Gloves
helpful products to drive
Use hand sanitizer whenever soap is not available.
that when they go to a information we have from the Centers
restaurant, their food is for Disease Control and information from Sysco’s Classic High Performance
prepared safely, served by local and state public health officials, I COVER YOUR MOUTH AND NOSE Nitrile Gloves offer a sleek and
a trained employee, and in don’t see any basis for recommendations with a tissue when coughing or sneezing or use the comfortable, high performing
that people not dine out. inside of your elbow. Throw used tissues in the trash. glove that stands up to any test.
off-premise business
compliance with strict health
Sysco’s Classic brand delivers
department guidelines. — Benjamin Chapman, PhD, Professor and Food Safety Expert,
North Carolina State University, USA Today, March 11, 2020
dependable, quality foodservice
products.
There’s no indication, health officials say,
STAY HOME WHEN YOU ARE SICK
that the coronavirus can be transmitted especially if you have a fever or other symptoms,
Coronavirus is a respiratory illness except to get medical care.
on food. Wen notes that the virus does
spread through droplets, from
not appear to be orally transmitted.
a cough or sneeze, to someone
Rather, it is a respiratory illness spread
• Information, TOOLS and
else’s nose or eyes. There’s AVOID CONTACT
through droplets — from a person’s
no evidence that the illness is with anyone who is sick. Keep six feet between others
sneeze, for example — that are then
transmitted through food. when possible to reduce possible transfer.
transmitted through the nostrils or eyes
of someone else. — Attributed to Craig Hedberg, PhD,
Professor, Division of Environmental
“That means you’re not any more at risk in Health Sciences, University of Minnesota,
KEEP YOUR AREA CLEAN
helpful products to promote
a restaurant than in other public places, USA Today, March 11, 2020
such as on public transit or in retail by disinfecting surfaces around you. Especially those
stores. ‘In fact, there may be less risk, There may be a threat to that other people touch. ie counters, handles, and doors.
because the risk is the number of people the restaurant industry
you are in contact with and in close but in reality, they are the
safest places other than Appealing. Satisfying. Dependable.
safety and sanitation
proximity to,’ Wen says. ‘The number of
people who come into close proximity to your own kitchen. The Sysco Classic brand family includes an extensive selection, from pantry staples
you on a crowded bus is far more. — Stephan Logan, M.Sc., Indigo Add personalized text here and fresh and frozen foods to prepared products and hundreds of other options.
Instruments, Modern Restaurant Sysco Classic brings the quality businesses crave and the range of choices
— Leana Wen, MD. MSc, Visiting Professor, Health Policy and Management, March 10, 2020
Management, Milken Institute School of Public Health, George customers demand under one brand, and delivers them both to you! More value
Washington University, The Washington Post, March 10, 2020 We urge all diners to adhere to the guidelines in place by the CDC
for the price, with quality equal to or better than other national and leading
and their state and local health officials. • Revised 3/13/2020 brands — that’s Sysco Classic.
For more information & resources, visit www.restaurant.org/covid19 ©2020 All Rights Reserved. Sysco Corporation. 578764
TIPS FOR TERRIFIC Takeout
OFF‐PREMISE
DINING
Restaurants and delivery services offer a vital alternative to those who are at home but are unable to make their
own meals. It can also keep your business profitable without significantly raising operation costs or forcing you
THIRD-PARTY DELIVERY
to expand your facility. When your only option is carry out, consider the following as you package a successful
program. If order is being handed to the customer or curbside, gloves should be used.
FACILITATE EASY ORDERING PUT THOUGHT INTO THE MENU
It’s critical to know what ordering methods appeal to your An easy-to-read, audience-centric menu is crucial. The menu
Solutions customers. The most common ordering methods are online
and by phone. You can also receive orders via text-message and
should include all food choices that can be transported safely
and easily, variety and affordable price points. Go through your
restaurant apps on mobile devices; this is especially popular with existing menu and determine which dishes travel the best, are
teens and young adults. Your online menu must be accurate on easy to replicate effectively and find a vessel that will facilitate
all online platforms. these items.
AD VAN TAGES ASSIGN THE RIGHT PERSONNEL
MONITOR ACCURACY Schedule staff appropriately. Assign specific roles for taking
Uses a ”closed bag” philosophy Doordash will work with a variety Food delivery and grocery delivery. Free to use for its customers, but You have one chance to get the order right. Utilize an accurate orders, processing payments, monitoring quality control and, if
– orders are not opened or of communication formats to Postmates delivers grocery products restaurants may set delivery fees order-entry system, such as POS software, and continuously necessary, delivering orders. Customer-contact personnel should
inspected by drivers; meals are support restaurant owners (for under their ‘Fresh’ range. teach staff to complete tasks correctly and efficiently the first time. be prepared to address customer concerns, as well as advise how
handed from the restaurant to example; email, fax, or the order The grocery products range from dairy Check for accuracy during and after order production.
to store and reheat food. Staff whose primary duties may not
the driver, then from the driver manager app) and eggs to poultry, fresh veggies, Ensure the food is what the customer wanted. Verify that every
be utilized at their fullest should be trained to answer phones,
to the customer and baby food. The grocery items are item the customer ordered is present, like bread, sides, napkins
expedite orders and running food.
guaranteed to be delivered within a and utensils. Go over the order with the customer when they
span of 45 minutes pick up whenever possible.
GROW THROUGH BRANDING,
R ESTAUR AN T CO ST S MARKETING & SALES
The service fee is the fee Uber Commission per order Commission based on pre-tax of Commission ranging
USE STURDY PACKAGING Takeout provides a great opportunity to market your brand and
charges restaurants to help cover + Advertising commissions products sold (commission rate from 5% to 15% Takeout packaging must maintain the quality and integrity of your business, as well as to drive revenue. Many of your neighbors
costs such as credit card fees, determined by partner contract) your food. Containers should be durable, prevent leaking and will want to patronize local businesses during these uncertain
support, and much more. resist breaking. Food items and utensils should be correctly
times. Make it easy, as this will help drive revenue and get food
Could be up to 30% packed and stacked in bags or boxes. Packaging that allows for
into homes. Consider branding your takeout packaging with your
reheating is another big plus. Keep in mind items that may be
CUSTO M ER CO ST S company logo and tagline or marketing messages. Market and
heavy, oddly-shaped, saucy or need to stay crispy. Take note of
promote the service on your website and social channels. Keep
Cost of food Cost of food Cost of food Cost of food appropriate cutlery kits and opt for those that are wrapped
track of all contact information for customers who order online,
+ Delivery fee + $.99-$7.99 delivery fee + $5.99 delivery fee + Possible delivery fee instead of loose. Add a moist towelette to every order and
by phone, and on mobile to facilitate marketing directly to those
+ Busy fee + 7% to 15% service fee + $0 delivery fee for orders $20+ set by restaurant show that you are making an effort of safety and peace of mind.
+ Applicable taxes + Busy fee (when applicable) + Variable service fee Grubhub is free to use
existing customers.
No surge pricing for Postmates
Unlimited customers MAINTAIN FOOD SAFETY SET UP A TAKE OUT AREA
Hold food at safe temperatures until the customer picks it up. Keep Consider having a separate counter or parking area for takeout
M AR K ET COV ER AGE hot foods separate from cold ones. Ensure that food will remain orders. Treat it as its own business with clear, proper signage. If
Covers 70% of US population Delivers to more than 600 cities Delivers to 29 cities with a Covers over 2,200 U.S. cities at safe temperatures during transport as well. Provide customers there’s not enough space for a separate area, you might use the
across North America strong network of 25,000+ with clear instructions on how to store and reheat food. Placing end of the bar. Make sure those who picking up know where to
For more information about the products listed in this brochure, contact your local Marketing Associate network partners. ‘use by’ date stickers on all packages and containers is helpful, too. go to get their orders.
Third parties are listed in order of market penetrations. *Minimum guarantees and delivery/booking fees are often dependent on local market.
©2020 All Rights Reserved. Sysco Corporation. 590525 Scan QR Code to access more helpful information
Menu Services foodie.sysco.com/covid
Sysco Marketing Services
| Menu Services: Hotline and Dedicated Menu Team IS HERE TO HELP
• Pivot to operationally simpler menu using sluggers and menu templates
• Create a limited menu for carry-out and delivery Sysco Marketing Services is here as
your advocate during this uncertain time.
• Create marketing pieces – posters, discount cards We can help you shift through all the tools, tips, and products Sysco has
available to help you continue to develop your business – such as carry-out
and delivery menus, social media messaging, and more.
• Create digital menus/images for social media We have a team of associates available to assist you to:
• Create a limited menu for carry-out and delivery
• Create marketing pieces – posters, thank-you’s,
and discount cards
• Service partners to setup a website, online ordering and delivery services • Create Pop Up Shop menus and marketing pieces
• Connect you with our service partners to setup a
website, online ordering, and delivery services
• Quickly make temporary price changes to your menu
• Provide social media messaging
• Provide you with access to helpful tools,
such as Sysco|Studio
To enlist our help,
please call 1-800-380-6348,
email info@syscomenuservices.com,
Call 1-800-380-6348 or email info@syscomenuservices.com or reach out to your Sysco Marketing Associate.
For more information about how Sysco can support
your business please go to Foodie.Sysco.com/Covid
©2020 All Rights Reserved. Sysco Corporation. 578764
Customer Toolkit foodie.sysco.com/covid/how-to-continue-to-grow-your-business
| Social Media & Customer Communication Playbook
Social Media Toolkit
Social media guidance social media Social Media Toolkit
templates and professionally written Best Practices During
Coronavirus COVID-19
sample copy with publishing tips, Pandemic
including carry-out and delivery menus,
social media messaging, and more.
Please make sure you are following @SyscoFoodie | @Sysco_Corp
Social Media Basics Best Practices Sample Posts
You can also read
