Racing Promotion Monthly - RPM@Reno, RPM@Indy Reports, Breakouts Lauded; Five First-Time Nominees For 42nd ARPY; New Promoter Comps Continued @Daytona
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Racing RPM@Reno, RPM@Indy Reports, Breakouts Lauded;
Promotion Five First-Time Nominees For 42nd ARPY;
Monthly New Promoter Comps Continued @Daytona
The Idea Newsletter For Auto Racing Promoters Issue 47.11/12
Services to
promoters
sponsored by
Racing
Promotion
This Month Contact:
Monthly In RPM rpmeditor@frontier.com
P: 715.536.1067
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EDITOR: Stewart Doty FOUNDER: Stew Reamer
P4 Feature Story: Reno Return Celebrated. PHONE 715-536-1067 FAX 715-536-3616
MAIL: PO Box 406, Merrill, WI 54452
P8 Season Review: RPM@Daytona Session Lineup. E-MAIL ADDRESS: rpmeditor@frontier.com
P9 Comp Newcomer Credential: Courtesy of K&K & Hoosier Tire. Copyright 2018, Racing Promotion Monthly.
EDITORIAL DISCLAIMER: expressed are those of the
P10 RPM Calendar: 45th Annual Workshops Dates & Locations. The RPM E-Letter, Racing
Promotion Monthly,
editors, and do not
necessarily reflect opinions
P11 INEX Update: Irwindale, RUSH Sprints, ACT, Dirt Million. InsideGroove, and Websites
are digests of ideas
provided to the operators of
of the newsletter's
sponsors.
P12 Regional ARPYs: Five First-Timers Among Six Nominees. auto racing facilities.
Published material is
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does not sell subscriber
P14 $100 Multi-Person Discount: Register Your Key People. informational in nature and
is adapted from many
sources. The editor,
information. When
promoters and other
readers provide RPM with
P16 On The Cover: Joe Doellefeld’s RPM@Reno Testimonial. publisher, parent
corporation, the
their mailing address,
telephone numbers, cell
publication's sponsors and phone numbers, or e-mail
P19 45th Workshops Lodging Details: Reno, Indy, Daytona Beach. all their heirs and assigns,
assume no responsibility
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they are used only by RPM
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P22 RPM@Daytona: Complete Session Schedule. using or adapting ideas or
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Editorial content and views more than 20 years.
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Racing Promotion Monthly More Ideas Mean More Cars, More Fans, More Sponsors. Reno Return Celebrated, Five First-Time Regional ARPYs; New Season Lies Ahead, Use RPM@Daytona To Make Most Of It! Reno Return, Promoters Ecstatic. and enthusiastic group from 11 states Promoters unanimously approved of and Mexico at the home of the the Workshops’ Eldorado Indianapolis 500. homecoming, and the Workshops’ An increased number of Workshops return to a breakout-session format newcomers, sampled the Workshops got them talking--literally. Attendance experience and gave the meetings and participation both trended high marks. Credit for newcomer upward, creating a positive buzz. attendance goes partly to our This year’s RPM@Indy, like the four sponsors, K&K Insurance and Hoosier that preceded, gathered a focused (More, P6) 4
hoosiertire.com
Tire for their collaboration in December 5, 2018, at the
our “New Promoter Indianapolis Motor
Incentive” promotion. The Speedway.
Welcome Reno return was a great With RPM@Daytona still
Attention
NEW READERS way to mark 45 years of
promoter collaboration and
ahead, 2018 could begin a NEW PROMOTERS
Welcome to Racing Promotion resurgence as short tracks Racing Promotion Monthly can be
Monthly where you benefit from a networking, and the recover from the economic your touchstone as a promotional
47-season compendium of short newcomer. Track operation is a
track ideas. This newsletter and Eldorado was pleased to doldrums and figure out the complex business. It has been
the RPM Promoters Workshops host promoters as they changing event marketing said that it is at least four
are your place for networking and businesses for many promoters--
ideas. In more than 100 have since 1984. landscape. race management, marketing
Workshops and 500 issues, RPM communications, show business,
has gathered an immense RPM@Reno 2018 dates are While the promoters at and food and beverage. You will
knowledge base. RPM is here set. The Workshops will Reno enjoyed all of their soon be confronted by challenges
seven days a week as a you did not anticipate, from
resource. Join us at an RPM return to the Eldorado, colleagues, they were most entrants, employees, sponsors
Workshops next winter. It’s time November 28, 29 and 30, complimentary of the and the community. You’ll be
well-spent that will boost your looking for perspective. You’ll
attendance car counts and 2018, the week preceding remarks of Joe Doellefeld look for a sounding board for
sponsorship. Enjoy this the Indy trade show--and ideas. When these days arrive,
newsletter. Download and (More, P8) remember RPM can be your
archive RPM every month. RPM@Indy is set for resource.
®
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and Mike Lysakowski. west, and his decade at
Lysakowski. LVMS, thus largely ignoring
RPM This takes nothing away the valuable ideas on offer RPM@DAYTONA
Promoters from ARPY Dan Robinson, in their presentations. brand on America’s “most
Workshops nor Gateway Motorsport Despite this, Robinson famous beach.” We open
Sunday evening, February 11,
RPM@DAYTONA Park’s Chis Blair. But,
reviews of both were
offered an instructive
chronicling of his path from
with the RPM@Daytona
Promoters’ Patio Reunion. We’ll
have refreshments. Promoters
22 Sessions, 12 Breakouts. a pit gopher to promoter of
skewed by what we call can claim credentials and
RPM@Daytona brings to
Speedweek our successful “promoters’ resource envy.” the year, and Blair offered preview Workshops trade show
exhibits before going racing at
Reno session lineup, 22 Some promoters can’t get an excellent promotional nearby short tracks.
sessions, including 12 blueprint to promoters that
“roundtable” breakout
beyond the fact that Six Featured presenters: Auto
sessions. Our schedule is on Robinson has the resources can boost sponsorship and Racing Promoter of the Year
Dan Robinson, Lucas Oil (MO)
page 23. The return to Daytona of Forrest Lucas and Blair ticket sales at both weekly Speedway, leads our lineup.
Beach and Speedweek
Workshop marks 45 years benefits from his decades of and multi-day events. Marketing consultant and
Jennerstown (PA) Speedway
since Stew Reamer and Hugh experience staging monster The “he’s from a big track” promoter Mike Lysakowski,
Deery gathered promoters for
the first time under the RPM truck events in domes, blinders, are unfortunate, joins him as will Chris Blair,
NHRA events throughout the Gateway (IL) Motorsports Park,
(More@Right) (More, P9)
(More, P8)
and disappointing. When low fares found from
speakers volunteer, travel Internet bundlers. Plan
RPM@DAYTONA across the country, and ahead. RPM
and legal experts Cary share what they have Reno featured 12 breakout Promoters
Agajanian and Paul Tretreault.
Monday: In reprises to Reno,
learned, the hasty dismissal sessions. Reaction to the Workshops
COMP CREDENTIAL
Lysakowski will share his by people who should listen format was a pleasant
popular “Marketing to the Thick leaves us frustrated. But, surprise. The rate of verbal
Slice, Part Two” with a deeper If 2017 is your first season as a
examination of where short
we remind ourselves that exchange was the highest promoter, K&K Insurance Group
track ads and communications the mindset is a minority we’ve seen in quite a while. and Hoosier Racing Tire invite you
go wrong. Blair will show to be their guests at the
and persevere in our effort Folks were ready to be Workshops. They’re offering a
promoters how they can use
the marketing blueprint of his to open minds, improve the candid and inquisitive and complimentary "Welcome to RPM”
credential. Contact the K&K
Bommarito 500 for Indycars industry, and increase our round (rectangle) tables underwriter or the Hoosier
and new trends in advertising/ distributor for your area. Hoosier
promotion to increase
participation and event enabled moderators to dealers might not know of this
attendance and sponsorship at attendance. facilitate remarkably offer, so contact the distributor for
short track events. your area. Not a K&K or Hoosier
Note to promoters thinking uninhibited discussion. The customer? No problem! They still
Tuesday: ARPY Robinson will would like to be your host. See P7
share what the evolution of about Reno next year: We sessions were like the old & 12 for contacts.
(More, P12) heard some surprisingly (More, P11)
RPM
Promoters
Workshops
DATES & LOCATIONS
RPM@Reno
November 29, 30 & December 1,
2017
Eldorado Hotel Casino, Reno, NV
RPM@Indy
December 6, 2017
Media Center, Indianapolis Motor
Contact Your Regional Representative 800-348-1839 Speedway
David Laber 816-295-1855 Steve Sinclair 260-459-5714 Kevin Cismowski 260-459-5679 www.kandkinsurance.com RPM@Daytona
Donna Dinius 260-459-5551 Kim McDonald 260-459-5895 Kerri Hamilton 260-459-5773
David Laber 816-295-1855 Steve Sinclair 260-459-5714 Kevin Cismowski 260-459-5679 February 11-13, 2018
Bianca Bird 260-459-5738 Toni Fries 260-459-5126 Lori Tschantz 260-459-5739 Hilton Daytona Beach Ocean Walk
Village
Lodging blocks will be
announced when established.days, and in all fairness weand the promotion
fault ourselves for our continues for
RPM@DAYTONA reluctance to consider the RPM@Daytona. If 2017 was
Lucas Oil (MO) Speedway from
a typical dirt track to a multi-
format sooner. We will
repeat the “roundtables”
your first season as track
owner, promoter or GM,
UPDATES
Irwindale Events Center
venue, multi-purpose facility
taught him, and stalwart
and topics in Daytona contact the K&K field Reprieve: Good news for
Southern California! The
attorneys Agajanian and Beach next month, and underwriter for your territory showplace metro L.A. oval
Tetreault will report on the incorporate them in future or the Hoosier Tire and dragstrip previously
racing’s legal environment and expected to cease operation
anchor our annual risk Workshops. We’ll introduce distributor (not your track
this month will now continue
management forum Q&A them next winter at dealer, but instead the in operation for two more
session. years, it was announced
RPM@Indy as well. distributor) for your area.
Six Monday breakouts: earlier this month... Michaud
Monday will feature six Hoosier distributors can be & Malone Acquire ACT: The
breakout session topics: dirt RPM@Daytona Comp found in the ad on page 7. duo who acquired Thunder
track preparation, sealed New Promoter Credential Road International Speedbowl
engine technology, mobile
Reserving your credential is from Tom Curley and Ken
The Workshops drew about simple. Submit the form
social media live streaming, Squier last spring will now
race track human resources a dozen promotional found on operate the American
management, emergency newcomers, guests of K&K Canadian Tour and Quebec-
(More, P12) based Serie ACT...
(More, P12) Insurance and Hoosier Tire, (More, P12)page 21, or another deadline. They must be
RPM@DAYTONA downloaded from the RPM reserved before the January
incident management, and the
mobilization of race track
website. Call your corporate
contact to get on their list,
30 deadline published on
the application. Don’t miss UPDATES (CONT.)
websites. The breakouts will and note on the app made the opportunity to join the Rush Sprints Announce 18-
use an informal “roundtable” Race Schedule: The
that you will be the guest of RPM Workshops community inaugural season for the
format, forgoing the panels
familiar to Workshops regulars, our sponsors. Submit it by of promoters. It could help Chevrolet Performance 602,
non-winged series will race at
offering a more free-flowing FAX, postal mail or email. you avoid rookie mistakes eight speedways in western
conversation.
Our online system does not and make the 2018 season Pennsylvania and New York...
Tuesday breakouts: Tuesday The Dirt Million: Cody
offers six more topics, including offer guest applications. your breakout season.
Sommer, the man behind the
sessions for: promoters of dirt That’s all there is to it, but Gateway Dirt Nationals, hopes
track, promoters of paved there is a catch. The offer is Regional Promoters of the to pay a winner as much as
tracks, ticketing and Year Nominated. $500,000, $10,000 to start,
admissions, the streaming of limited to credentials next August using what may
digital video, timing, and reserved in advance. These RPM readers continued their be racing’s first version of
scoring, sponsorship, and a crowd funding. Entrants will
special session for promotional comp credentials are not 4-1/2 decade tradition of
receive a preset percentage
newcomers. available to late entries at selecting a stellar slate of all revenue streams from
(More, P14) the meeting or after the (More, P14) the event based on their
finishing position.Supporting
Sponsors
We appreciated the support of
these firms as we produced the
44th Annual RPM Promoters
Workshops.
INEX US Legendcars
Chevrolet Performance
Moffett Productions
Simes Graphic Designs
Firethorn Marketing
Raceceiver
Race Communications
www.kandkinsurance.com Sunoco Race Fuels
Lucas Oil Products
IMCA
Indianapolis Motor Speedwayof candidates for the 42nd include one, high-banked,
Auto Racing Promoter of the 1/2-mile paved track and
RPM@DAYTONA Year Award. Your nominees four dirt tracks of 1/4-mile, RPM
Monday Awards: In include five first-timers, and 3/10-mile, 3/8-mile, and Promoters
ceremonies Monday, we will
reveal the 42nd Auto Racing
one four-time candidate for two 1/2-miles, one Workshops
MULTI DISCOUNT
Promoter of the Year from
the industry’s only peer- fairground, and five on
among the six Regional Auto selected award recognizing private property, showing
Racing Promoters of the Year promotional excellence. The again that readers possess It’s been a tough year and we
and reveal the event chosen by know promoters can use a break,
Racing Promotion Monthly as nominees include five that no preference for track size, so this year RPM is bringing back
the Outstanding Annual Short promote dirt tracks, and one leased versus owned, nor deep discounts for additional party
Track Event. credentials. Make the most of the
that promotes a paved track. sanction affiliation, when Workshop by taking advantage of
Nightly Race Fix: There’s $100-off credentials for party
racing every night during One is affiliated with recognizing colleagues with members. The easiest way to do
Speedweek, and the Duels and NASCAR, one with IMCA, the awards. Your ballot is in so now is just print page 21 and
the 500 follow the Workshop. FAX it to RPM at 715-536-3616. If
RPM@Daytona... Make it a
one with DIRTcar, and three the mail to RPM readers for you prefer to reserve online, you
networking and business operate independently but whom we have a postal may do so through the RPM
website.
improvement week, combined sanction special events with address, and if we do not
with a business-deductible
racin’ vacation. multiple series. The tracks (More, P16)The Eldorado Hotel Casino, The Promoters’
Western Get Together.
November 28, 29, 30, 2018
www.eldoradoreno.comhave your postal address, Commander at Leb Valley in
ON THE COVER we will be pleased to send
you a ballot upon request.
2000, and in 2011, came
full circle when Commander
ON THE COVER
Doellefeld’s leased A-S and Devore
no-nonsense approach to the
Testimonial Your candidates are: business of outdoor
became promoter. entertainment through auto
2011 ARPY Joe Doellefeld REGION ONE, EASTERN racing, and knew promoters
called us last fall asking for the REGION: LYLE DEVORE, REGION TWO, would appreciate his remarks,
opportunity to address
ALBANY-SARATOGA (NY) SOUTHEASTERN REGION: and he told us he “Just wanted
promoters at RPM@Reno. He
and his brother Walt sold their SPEEDWAY: A deserved PAUL PURVIS, to remind promoters that
SWAINSBORO (GA) despite all the change,
Stateline (ID) Stadium and first nomination for an promotional and business
Speedway several years ago, accomplished promoter RACEWAY: The first basics remain unchanged.”
but Doellefeld remains involved nomination for the 17-year That, he did.
in the industry as a consultant emerging from his mentor’s
assisting with RFPs, drafting shadow. Devore picked up veteran south central But, we were surprised and
leases, assisting with Georgia building contractor impressed with his close,
trash for C.J. Richards at A- reminding promoters that the
acquisitions, and mentoring and track owner, operator
new promoters. S as a child. With Alex Workshops were all about
Friesen, he worked multiple of the 53-year-old, 3/10- them, and because of them. He
We admire Doellefeld for his
practical, profitable, New York dirt tracks. He mile, dirt track, and shared his story of how a
(More, P12)
(More@Right) joined ARPY Howard (More, P17)accompanying kart track he promoter since 1977,
ON THE COVER built in 2014. Paul and began his career as a race
Debra Purvis host weekly official and publicist, then
ON THE COVER
young radio salesman faculty,” thanking promoters
unexpectedly found himself an
racing emphasizing crate co-promoted and promoted assembled and encouraging
announcer at one of Dick engines and late models, several lower Michigan dirt them to do their utmost to keep
Bonness’ demo derbies, later and special events including tracks before acquiring the Workshops spirit of face-to-
became an employee of face networking vibrant as it
the annual Turkey 100 held Crystal in 1991. He was faces the current trend to
Bonness at his speedways, and
much later shared in the each November. inducted into the Michigan digital discussion and online
acquisition of Stateline with REGION THREE, CENTRAL Motorsports Hall of Fame in education.
Bonness, from the family of 2007. While doing so, he symbolically
Chad Little, eventually REGION: RON FLINN,
presented his commemorative
acquiring the speedway CRYSTAL (MI) SPEEDWAY: REGION FOUR, NORTHERN ARPY watch to second-
himself from Bonness. He The first nomination for the REGION: GREGG MC generation promoter Drake
completed the story by
showing the group 30 years of
never bashful, always KARNS, MADISON Nelson, whom he has
mentored, and who this
RPM Workshops credentials, colorful, veteran Michigan INTERNATIONAL (WI) season, after several years of
saying, “These are my PHD dirt track promoter and SPEEDWAY: The first negotiation, purchased Coos
and many of you were my nomination for a
senior league basketball Bay Raceway from Chuck
(More@Right)
enthusiast. Flinn, a (More, P20) (More, P20)Host Of
RPM@Indy Honoring Excellence in
Promotion For 42 Years
THE ONLY AWARD OF ITS KIND
SELECTED BY PEERS
December 5, 2018
Get Your Tickets Today
Brickyard.Com
DON’T MISS IT45th Annual RPM Promoters Workshops
Locations & Lodging
Daytona Beach
Exhibit Set-Up, Welcome Reception, Nov. 29, 2017,
4:30-9:30 p.m. Sessions: Nov. 30, 2017, 8:30
a.m.-5:30 p.m. Sessions: Dec. 1, 2017, 8:30
Exhibit Set-Up, Welcome Reception, Feb. 11, 2018,
a.m.-5:30 p.m.
4:30-9:30 p.m. Sessions: Feb. 12, 2018, 8:30
Reserve lodging through the Eldorado Group Exhibit Set-Up, Continental Breakfast, December 6, a.m.-5:30 p.m. Sessions: Feb. 13, 2018, 8:30
Reservations Department at 1-800-648-5966, Group 2017, 7:30-9:30 a.m. a.m.-5:30 p.m.
code IERPM7. Room rates: Sat.-Weds. $45.00, Sessions: December 6, 2017, 9:30 a.m.-5:30 p.m. Reserve lodging through Hilton Hotels reservations:
Thurs.-Fri. $80.00. (Average, $68.00/night, three
nights.) Post-Workshop Event TBA 866-536-8477, Hotel direct reservations: 386-254-8200
(9a-5p weekdays). Group Rate: $142/night, Saturday-
RPM@Indy Official Hotel:
The promoters’ home in Reno. Escape to the Tuesday, Group Code, “RPM Promoters Workshops”
Eldorado Resort Casino, named "Best Rooms and Reserve lodging: Microtel Inn & Suites, Indianapolis when calling. www.daytonahilton.com
Airport, 5815 Rockville Rd., Indianapolis, IN 46224. Hotel
Suites" by Casino Player Magazine. Choose from our Online Reservations: http://www.hilton.com/en/hi/
direct reservations: 317-247-9703. Special Workshops
nine award-winning Reno restaurants, including the groups/personalized/D/DABDHHF-RPM18-20180208/
Group Rate: $69.95/night, plus tax, Reference “RPM
world-renowned La Strada and Roxy. Promoters Workshop” when calling. index.jhtml?WT.mc_id=POG
Eldorado Hotel Casino Reno, 345 North Virginia Hilton Daytona Beach Ocean Walk Village , 100 N.
Street, Reno NV 89501 Atlantic Ave., Daytona Beach, FL,second-generation RACEWAY: A first
promoter. McKarns worked nomination for the one-time
ON THE COVER as a teen with his father Knoxville race-team ON THE COVER
Prather, telling Nelson, “Drake, John promoting the ARTGO crewman and 410-sprint and community. This
you’ll have your own watch one Series and MIS while the driver. He became a race commitment to sharing
day, but for now, I want you to elder McKarns managed the official under Ralph expertise and experience has
have mine.” Nelson and his sustained the small industry for
brother Adam, of Meridian (ID) high-banked, paved, half- Capitani, serving as the over four decades, embodying
Speedway, are sons of late, mile for Fred Nielsen. Marion County Fair Race the vision of Workshops
Boise-area promoter LeRoy Keeping the family legacy Committee’s competition founders Hugh Deery and Stew
Nelson who was earlier the Reamer, all the others who
promoter of Meridian and
alive, he co-promotes director, ascending two came together in the ’70s to
nominated as a Regional LaCrosse Speedway’s years ago to become Ralph ensure the idea lived on binding
Promoter of the Year two Oktoberfest, owns MIS and Capitani’s successor as together the our important
decades ago. industry that underpins all of
the ARCA Midwest Series, race director at the home of
Doellefeld’s poignant remarks American motorsports. Well
ARTGO’s successor. the Knoxville Nationals. done, Joe! We hope your words
were a reminder of the essence
of the Workshops spirit-- REGION FIVE, GREAT REGION SIX, SOUTHWEST of wisdom were not a farewell
entrepreneurship, mentorship, address!
PLAINS REGION: JOHN MC & WESTERN REGION:
(More@Right) COY, KNOXVILLE (IA) (More, P23)Credential Application 45th Annual RPM Promoters Workshops
RPM@Reno, Nov. 29 & 30, Dec. 1, 2017; RPM@Indy, Dec. 6, 2017; RPM@Daytona, Feb. 11-13, 2018
Applications made after deadlines void. Late entries welcome at Workshop.
RPM@Reno Credentials For... RPM@Indy Credentials For... RPM@Daytona Credentials For...
Fax/Postal/E-Mail Advanced Application Deadline, November 17, 2017. Fax/Postal/E-Mail Advanced Application, Deadline, November 17, 2017
All Late Entries $245 Per Credential Fax/Postal/E-Mail Advanced Application Deadline, RPM@Daytona,
All Late Entries $345 Per Credential January 30, 2018. All Late Entries $345 Per Credential
________________________________________________________________ ______________________________________________________________ ________________________________________________________________
Owner/Promoter/First Registrant Advanced Discount $295.00 Owner/Promoter/First Registrant Advanced or Late Entry $195.00 Owner/Promoter/First Registrant Advanced Discount $295.00
________________________________________________________________ ______________________________________________________________ ________________________________________________________________
2nd Registrant Advanced Discount $195.00 2nd Registrant Advanced or Late Entry $195.00 2nd Registrant Advanced Discount $195.00
________________________________________________________________ ______________________________________________________________ ________________________________________________________________
3rd Registrant Advanced Discount $195.00 3rd Registrant Advanced or Late Entry $195.00 3rd Registrant Advanced Discount $195.00
________________________________________________________________ ______________________________________________________________ ________________________________________________________________
4th Registrant Advanced Discount $195.00 4th Registrant Advanced or Late Entry $195.00 4th Registrant Advanced Discount $195.00
________________________________________________________________ ______________________________________________________________ ________________________________________________________________
5th Registrant Advanced Discount $195.00 5th Registrant Advanced or Late Entry $195.00 5th Registrant Advanced Discount $195.00
Total Fees (US Dollars Only Please).......................... Total Fees (US Dollars Only Please)....................... Total Fees (US Dollars Only Please)..........................
Multi-Credential Discount Void After Deadline. All Late Entries, $345.00 Credential Discount Void After Deadline. All Late Entries, $245.00 Credential Discount Void After Deadline. All Late Entries, $345.00
Track or Organization ____________________________________________________ Terms/Conditions & Refund Policy
Name On Card
Print Legibly, Please ____________________________________________________ WHO IS ELIGIBLE TO ATTEND: detailed in the solicitation of such
Admission to the RPM Promoters firms.
Card Number Workshops is limited to authorized
members of the motorsports industry. REFUNDS AND DEADLINES:
____________________________________________________________________________ ____________________________________________________ Registrations after deadline dates are
This registration is offered only to
Track/Series/Club/Firm Expiration Date Security Code weekly-schedule oval track and void. Fee refunds are made upon
dragstrip promoters (and owners, written request, following the
SIGNATURE: I hereby agree to terms & condition at the right, registration fees, and charges to
lessees, managers, etc.) and their Speedweek Workshop. Fees may also
my credit card. be credited toward registration at
____________________________________________________________________________ designated staff members, officers of
racing associations and touring series subsequent Workshops. If a registrant
Contact Name and their designated staff members, attends any meeting session, he or she
______________________________________________________________ promoters of specialty motorsports is ineligible for refund. All refunds are
Signature Date events and their designated staff subject to 10% handling charge.
____________________________________________________________________________ members and the motorsports press. Substitutions accepted only prior to
Mailing Address Decisions regarding eligibility to registration deadlines. Substitutions
register and attend are solely within the are not accepted at the door. All at-
____________________________________________________________________________ Send To... FAX: 715.536.3616 discretion of Workshops management.
Workshops management reserves the
the-door registrations, new or
substitute, will be charged at-the-door
registration fees.
City, State, Zip Email: rpmeditor@frontier.com exclusive right to offer registration to
other individuals. Workshops
management, in all instances, reserves PERMISSION TO SHARE EMAIL: By
____________________________________________________________________________
Mail: RPM Workshops, PO Box 406, Merrill, WI 54452 the right to decline registration and tendering this credential request,
applicant grants the RPM Promoters
admission at these private meetings.
Mobile Phone Number Receipt or possession of this Workshops and Racing Promotion
application does not imply or constitute Monthly the right to share the email
For Official Use Only a right of admission or a right to address hereon with commercial
registrants.
participate in the Workshops. The
____________________________________________________________________________ registration fees here are offered to
Business Phone Number REGISTER IN ADVANCE, PLEASE: Fees
Entered ____________________ Check Amt. __________________ race facility owners, lessees,
shown on this application are for PRE-
promoters, managers, association
officers and their staff. Participation by REGISTRATION ONLY. Pre-registering
____________________________________________________________________________ saves you money (at-the-door
Charged ___________________ Confirmed ___________________ commercial firms shall be through
registrants will be admitted at the flat
E-Mail Address commercial registration only, as
rate of $295.00 per person).
Only applications with e-mail receive confirmation.fans. Language and image use in all forms of digital 2:45-3:30 p.m. DIRT TRACK PREP: An all- deaths, medical emergencies in the stands, weather
Schedule and traditional media will be addressed. encompassing discussion of the black art of dirt track
preparation. Putting together a clean, raceable surface
evacuations, public emergencies.
RPM@Daytona
WORKSHOPS AWARDS CEREMONIES, Honoring six 5:00 p.m. RPM AFTER HOURS: Racing at Daytona
that entertains all night is a challenge and experienced
Regional Auto Racing Promoters of the Year, Beach-area short tracks.
promoters will share what their secrets.
Recognizing Racing Promotion Monthly’s “Outstanding
TUESDAY, FEBRUARY 13, 2018
SUNDAY, FEBRUARY 11, 2018 Annual Short Track Event,” Revealing the 42nd Auto 3:30-4:15 p.m. GM CRATE ENGINE UPDATE With
Racing Promoter of the Year. Bill Martens, Chevrolet Performance. A crate engine 8:00 a.m. WORKSHOPS TRADE SHOW OPENS,
EXHIBITOR SETUP PERIOD, No credential required, update for promoters with the latest on sealing Exhibitors showcase products and services for
Hilton Daytona Beach Ocean Walk Village. 11:45-1:15 p.m. LUNCH BREAK
technology, information on 602, 604 and CT525 promoters and short tracks. Exhibitors will be on hand
PROMOTERS’ WELCOME RECEPTION, Credentials, 1:15 p.m. WORKSHOP RECONVENES applications for dirt and pavement stock car and open throughout the Workshop.
Conversation, Networking Head Start Plan an early GATEWAY TO SUCCESS: Chris Blair, General wheel classes. 9:00 a.m. WORKSHOP CONVENES, Hilton Daytona
arrival. Kickoff your Workshop as RPM’s guest with manager of Gateway Motorsports Park, hit a home 4:15-5:00 p.m. FACEBOOK LIVE: Are you concerned Beach Ocean Walk Village, followed by...
hors d’oeuvres and networking. run, drawing the largest non-Indianapolis Motor about bootleg live streams of your races? How do you ANNUAL CASE LAW SUMMARY: Cary Agajanian
MONDAY, FEBRUARY 12, 2018 Speedway crowd for an Indycar oval race in recent handle fans and drivers broadcasting your events? and Paul Tetreault, partners at Agajanian, McFall,
memory, with the inaugural Bommarito Automotive Come compare and share as the industry figures out
8:00 a.m. WORKSHOPS TRADE SHOW OPENS, Weiss, Tetreault & Crist, Las Angeles, review for
Group 500 for the Verizon Indycar Series in August. how to confront this new challenge.
Exhibitors showcase products and services for promoters the implications of the year’s case law
Blair, who managed dirt tracks, paved tracks,
promoters and short tracks. Exhibitors will be on hand dragstrips, and presented indoor stadium monster 2:45-3:30 p.m. THE MOBILE RESPONSIVE WEBSITE: decisions.
throughout the Workshop. Nearly 60% of web searches are now from mobile PROMOTERS’ PRO-BONO HOUR: With attorneys
truck shows, built the event utilizing an array of time-
devices. The role of the website has changed. Find out Agajanian, Don Ornelas, and Ron Bennett, Bennett,
9:00 a.m. WORKSHOP CONVENES Hilton Daytona tested short track marketing and promotion strategies
what experts recommend and what promoters are DiFilippo & Kurtzhalts Law Firm. Legal experts answer
Beach Ocean Walk Village, followed by... and activations. He’ll show promoters how they can
doing to keep pace with the mobile revolution. questions about the waiver, minor waivers, kids in the
apply the big event blueprint and new trends in
MARKETING TO THE THICK SLICE, PART 2: KNOW advertising/promotion to their events, weekly and 3:30-4:15 p.m. RACE TRACK HR MANAGEMENT: A pits, zoning and regulation, sound issues, tech and
YOUR AUDIENCE. Mike Lysakowski, Motorsports special to increase attendance and sponsorship. forum discussing recruitment, retention, team building confiscation, intellectual property, and more.
Aspects & Jennerstown (PA) Speedway. Two years for a short track operation. What do you pay, how do
ago, Lysakowski addressed the difference between EXHIBITOR APPRECIATION HOUR: Network, shop, 12:00 p.m.-1:30 p.m. LUNCH BREAK
you manage, motivate and reward employees who
marketing to die-hard race fan, the thin slice of the and buy in an hour for promoters to get to know 1:30 p.m. SHOW ME SHOW & TELL: 41st Auto
work part time, more from passion and the love of the
population pie graph, and the public who possess no Workshops sponsors and exhibitors and demonstrate sport, than the money. Racing Promoter of the Year, Lucas Oil
racing or automotive knowledge, but seek weekend appreciation for their loyalty and support, followed by... Speedway’s Dan Robinson, has managed the
entertainment, the thick slice of the population graph. Three pairs of concurrent “roundtable” sessions: 4:15-5:00 p.m. EMERGENCY MANAGEMENT: When Missouri dirt track for eight years, transforming it from
Lysakowski will take a deeper dive into marketing the unthinkable happens! Promoters discuss a showplace oval into a nationally known multi-
Meeting area will be split into two rooms, The K&K
strategies tailored to each audience demonstrate how Insurance Room and the Hoosier Tire Room. preparation and share and compare case histories and purpose motorsports venue presenting auto racing,
promoters must navigate around the confusing race- guidance for emergency situations, driver injuries,
(More, P23)
industry jargon to cut through the clutter reaching newSTEVE BEITLER, SKAGIT & and the Washington Schedule
GRAYS HARBOR (WA) Modified Tour. RPM@Daytona
SPEEDWAYS: A fourth The recipient of the Forty- off-road racing, monster trucks, motocross, and drag opportunities to monitize data and engage fans and
boat racing, and he’ll share lessons he’s learned as drivers. What opportunities are available to your
nomination for a promoter second Auto Racing he confronted the challenges every promoter faces track? Who’s using the new media to woo younger
building yearly schedules, promoting and presenting fans.
who watched his dad race Promoter of the Year events. A must-see for promoters, both experienced
2:45-3:30 p.m. PAVED TRACK ROUNDTABLE: Pull
and newcomers.
the first event at Skagit Award, supported for the 2:00 p.m. EXHIBITOR APPRECIATION HOUR:
up a chair and join in as paved track operators share
results and trends and talk about challenges and
Speedway in 1954, and 28th year by Charlotte
Network, shop, and buy in an hour for promoters to opportunities for the new season. Compare and
get to know Workshops sponsors and exhibitors and share solutions and ideas about the unique
who sold programs at the Motor Speedway, will be
demonstrate appreciation for their loyalty and
support.
challenges faced by paved track racing.
3:30-4:15 p.m. TICKETING & ADMISSIONS: The
track as a child. Beitler revealed during Monday Three pairs of concurrent “roundtable” sessions: days of the “walk-up” are fading. How are promoters
Meeting area will be split into two rooms, The K&K pre-selling tickets and filling seats with promotions
followed the World of ceremonies at the 45th Insurance Room and the Hoosier Tire Room. to hedge against weather and leisure time
competition? Do new ticketing technologies help.
Outlaws for seven years, Annual RPM@Daytona
2:45-3:30 p.m. DIRT TRACK ROUNDTABLE: Roll up
your sleeves with other promoters in a free-flowing 4:15-5:00 p.m. SPONSORSHIP: Is yours keeping up
and 14 years ago, acquired Workshop at the Hilton
discussion about dirt’s unique issues. Maintaining with the times? Sponsors look for more activation
car counts, controlling competition, making the most and results each season. How are your colleagues
Skagit. He now operates Daytona Beach Oceanfront
of booked in series, and other topics on promoters’ delivering value and how can you adapt their ideas to
minds. increase sponsorship sales and sponsor retention at
Funtime Promotions, the Resort, Daytona Beach, FL, 3:30-4:15 p.m. NEW PROMOTERS EXCHANGE: A
your track.
discussion of every aspect of promotion. Pointers for 5:00 p.m. RPM AFTER HOURS: Racing at Daytona
two Pacific Northwest dirt February 12, 2018. new promoters. Vets and newcomers reflect on the Beach-area short tracks.
baptism by fire and how it strengthened them and
tracks, the Summer made their operations more successful.
Thunder (360) Sprint Tour, 4:15-5:00 p.m. STREAMING VIDEO & TIMING: Live
video is here to stay. Digital timing offersCHEVROLET PERFORMANCE
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more information, contact Bill Martens:
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circletrack/ www.firethornmarketing.com www.imca.com
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866-301-7223LUCAS OIL PRODUCTS
The largest refiner of racing gasoline. National distribution of Nationally-known manufacturer and marketer of lubricants and
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800-722-3427 800-342-2512
www.racegas.com www.lucasoil.com
MOFFETT PRODUCTIONS
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race track audio CDs,
great creative, fast service reasonable prices.
www.moffett.com
800-HOTT ADS
16140 Kuykendahl Street, Ste 126, Images, RPM@Reno/Indy: (Above) Popular presenter Mike Lysakowski will provoke thought again at Daytona.
Houston, TX 77068 (Upper Right) Gateway’s Chris Blair showed how solid short track promotion can sell out a big track event.
(Lower Right) Moderator, Ted Austad, leads one of Reno’s breakout discussions.RACE TRACK WHOLESALE CLASSIC TROPHY
Directory www.racetrackwholesale.com
817 Delaware, Independence, MO 64050, 816-718-2231 FAX
www.indclassictrophy.com
210 Marciel Drive, Fort Wayne, IN 46895 260-483-1161
Of Services 866-365-2231
Wholesale distributor of racing souvenirs, imprinted promotional items,
Trophies, awards, apparel, promotional products.
apparel, and track supplies. Serving short track racing since 2008. TIMING, SCORING AND DISPLAYS
ADMISSION CONTROL, TICKETS ADVERTISING DESIGN MYLAPS TIMING & SCORING
www.mylaps.com
WELDON, WILLIAMS & LICK
SIMES GRAPHIC DESIGNS 2030 Powers Ferry Rd SE, Ste. 110, Atlanta, GA 30339,
www.wwlinc.com www.simesgraphicdesigns.com 678-816-4000
711 North A St., Fort Smith, AR 72901, 800-242-4995
414 Main St., Mandan, ND 58554, 888-457-4637 MyLaps offers the best in class sports timing systems to measure, publish,
WW&L, Inc. specializes in roll tickets and fast turnaround event tickets. We
Simes is full service art studio that services short track racing by designing and analyze race and participant results for all sports and specifically auto
also sell the automated KIS Ticket System.
and printing all types of brochures, posters, promotional materials. racing.
FUELTIX
AUDIO, VIDEO PRODUCTION RACECEIVER RACE MANAGEMENT
www.fueltix.com www.raceceiver.com,
845 East 4800 South, Murray, UT 84107, 866-323-5411 MOFFETT PRODUCTIONS 872 Main St. SW, Unit D2, Gainesville, GA 30501, 866-301-7223
FuelTix is the hottest ticketing system in the racing world. Join the FuelTix www.moffett.com
Raceceiver race management timing and scoring system.
family and get a partner that truly cares about growing your business. 18901 Kuykendahl Rd., Suite A, Spring, TX 77379, 281-440-0044
Most ticketing companies want to help you sell tickets. We want to help Professional audio production. Radio spots, TV ads, Tracks Trax race track WESTHOLD CORPORATION
you BUILD REVENUE. Let us show you how! audio CDs. Great creative, fast service, reasonable prices. www.westhold.com
742 Charcot Avenue, Avenue, San Jose, CA 95131, 408-533-0050
APPAREL, SOUVENIRS, NOVELTIES AWARDS & TROPHIES Westhold is a leading seller and manufacturer of race timing and scoring
ADVERTISING EDGE SIMES GRAPHIC DESIGNS systems, scoreboards, message centers, video displays, and software.
www.advertisingedge.com www.simesgraphicdesigns.com
9840 Prospect Ave., Santee, CA 92071, 800-258-9774 414 Main St., Mandan, ND 58554, 888-457-4637
In-house manufacturer of and for embroidery, screen printing, direct to Simes Graphic is full service art studio that services short track racing.
garment printing, full-color sublimation, promo products. They manufacture high-end custom cast aluminum trophies.CRATE ENGINES GRANDSTANDS & SEATING experienced in-house claims staff. International service capability. Proud
sponsors of RPM and the RPM Promoters Workshops.
CHEVROLET PERFORMANCE BLEACHER BUILDERS INC.
www.chevrolet.com/performance/crate-engines.html 2710 South Blaine Street, Muncie, IN 47302 NAUGHTON INSURANCE, INC.
6200 Grand Pointe Dr., Grand Blanc, MI 48349, 810-606-3655 386-871-8123 or 765-716-5767 www.naughtoninsurance.com
Circle track crate engines. Engine, chassis, and other racing/high- Bleacher sales. We engineer and design grandstands. Best selection of 1365 Wampanoag Trail, East Providence, RI 02915, 401-433-4000
performance accessories available at your local GM dealer. For information, used bleachers, seats, and grandstands. Recyclers--largest selection of Motorsports insurance programs for race tracks, teams, sanctioning
contact Bill Martens. used materials. groups, and drivers since 1947. Programs available in all 50 states.
FORD PERFORMANCE PARTS SPORTS INSURANCE SPECIALISTS
INSURANCE, RISK MANAGEMENT www.sportsinsurancespecialists.com,
www.performanceparts.ford.com
333 Republic, Suite B, Allen Park, MI 48101, 800-367-3788 ALLIED SPECIALTY INSURANCE 4115 Clubview Drive, Fort Wayne, IN 46804, 855-969-0305
Ford Performance Parts offers leading crate engines, backed by over 100 www.alliedspecialty.com Sports Insurance Specialists offers a complete motorsports portfolio of
10451 Gulf Blvd., Treasure Island, FL 33706, 800-237-3355 participant and spectator insurance. A proven industry leader. “Let’s kick
years of racing experience. Contact us at 800-367-3788.
Allied Specialty Insurance is a leader in the Motorsports industry since some risk.”
FUEL, LUBE, ADDITIVES 1983. Call us for a speedy quote!
LIGHTING SYSTEMS
LUCAS OIL PRODUCTS JONES BIRDSONG MOTORSPORT INSURANCE
www.lucasoil.com www.jonesbirdsong.com MUSCO LIGHTING, INC.
302 N. Sheridan St., Corona, CA 92880, 800-342-2512 125 W. LAKE ST., STE 200, WAYZATA, MN 55391, 952-467-6111 www.musco.com
Nationally known manufacturer and marketer of lubricants and additives for Jones Birdsong Motorsports offers the widest range of products designed 100 First Avenue W., Oskaloosa, IA 52577, 800-825-6020
fleets and automobiles, owner or sponsor of Lucas Oil I-10 and Lucas Oil to protect motorsports associations, facilities, teams, and special events. Musco specializes in the design and manufacture of sports and large-area
(MO) Speedways, drag racing, drag boat racing, pulling, motocross, off- lighting.
K&K INSURANCE GROUP
road racing, ASCS Sprint Car Series, Lucas Oil MLRA Series, the Lucas Oil www.kandkinsurance.com RACING TIRES
Late Model Dirt Series, and MAV TV American Real. 1712 Magnavox Way, Ft. Wayne, IN 46804, 800-348-1839 HOOSIER RACING TIRE
SUNOCO RACING FUELS www.kandkcanada.com www.hoosiertire.com
www.racegas.com K&K Insurance Group Canada, #101-5800 Explorer Drive, 65465 US 31 South, Lakeville, IN 46536, 574-784-3152
PO Box 1226, Linwood, PA 19061, 800-722-3427 Mississauga, ON, L4W 5K9, 800-753-2632
Complete line of custom-manufactured spec racing tires for oval tracks,
The largest refiner of racing gasoline. National distribution of quality The industry’s largest provider of racing insurance. More than 40 years of drag racing and road racing. The only company exclusively manufacturing
brands. SUNOCO, Turbo Blue, and Trick. underwriting and risk management experience. Motorsport’s most racing tires. Proud sponsor of RPM and the RPM Promoters Workshops.AMERICAN RACER RACE TIRES SANCTIONING GROUPS WISSOTA PROMOTERS ASSOCIATION
www.americanraceronline.com www.wissota.org
1545 Washington St., Indiana, PA 15701, 800-662-2168 IMCA-INTERNATIONAL MOTOR CONTEST ASSOCIATION PO Box 297, Dassel, MN 55325, 320-275-9922
Race tires forged in the highlands of Western Pennsylvania for racing www.imca.com A member-driven sanction featuring eight divisions: Late Models,
1800 West D Street, Vinton, IA 52349, 319-472-2201
around the world. Modifieds, Super Stocks, Midwest Modifieds, Street Stocks and Mod Fours,
The nation’s oldest, largest, and leading sanctioning body. We focus on Pure Stocks and Hornets. As WISSOTA members tracks vote on policies,
TOWEL CITY RETREADING affordable divisions to assist the profitability of our sanctioned facilities
www.towelcityracingtires.com rules and guide YOUR organization.
and events.
1601 N. Ridge Ave., Kannapolis, NC 28083, 704-933-2143 WEB DESIGN & HOSTING
Dirt and asphalt racing tires, seven to eleven inch, track tire programs, INEX-US LEGENDCARS INTERNATIONAL
www.uslegendcars.com FIRETHORN MARKETING
since 1935.
5245 NC 49 South, Harrisburg, NC 28075, 704-455-3906 www.firethornmarketing.com
RADIOS, COMMUNICATIONS Spec racing with INEX. Legends Cars, Bandoleros, Thunder Roadsters, 500 N. Estrella Pky, Ste B2-501, Goodyear, AZ 85338, 304-481-9807
AMERICAN ELECTRONICS, INC. Modifieds. Entry classes that attract new participants. Strict rules Developer of custom e-mail marketing campaigns and custom website
www.americanelectronicsinc.com enforcement alleviates rules problems. Complete car manufacturing, design. E-commerce specialists.
PO Box 301, Greenwood, IN 46142, 800-872-1373 promotion and rules enforcement. MYRACEPASS.COM
Two-way radios, noise-canceling headsets, and accessories designed for NASCAR www.myracepass.com
speedways, and dragstrips. Exclusive home of the FREEDOM radio and the www.nascar.com 317 South 12th Street, Ste 100, Lincoln, NE 68508,
BOSS II and EARS headsets. One Daytona Blvd., Daytona Beach, FL 32114, 386-310-6272 605-212-9052
RACECEIVER RACE COMMUNICATIONS The NASCAR Home Tracks Program offers sanctioning opportunities for The ultimate racing resource. Web development, race management
www.raceceiver.com weekly racing and touring series events across North America and Europe. systems, online ticket management system, online driver registration,
872 Main St. SW, Unit D2, Gainesville, GA 30501, 866-301-7223 NESMITH RACING Speednet.
Raceceiver one-way radios and race communications. www.nesmithracing.com
PO Box 1436, Cartersville, GA 30120 678-719-8888
Sanctions divisions powered by Chevrolet crate engines. (602) Sportsman,
(602) Street Stocks, (604) Touring and Weekly Racing Series, (CT525)
Super Late Modelss. Builder, marketer of XYG Metric Tubular Street Stock
Chassis.Racing The Promoters’ Voice &
Forum Since 1972 Services to
Promotion promoters
Monthly
The Idea Newsletter For Auto Racing Promoters
sponsored by
RPM Fostering
Communication,
Promoters Cooperation, And The
Exchange Of Expertise
Workshops
The Networking Place For Short Track Promoters
www.racingpromotionmonthly.comYou can also read
