Awards 2020 CUSTOMER - Creative Realities
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
- RETAIL TOUCHPOINTS -
CUSTOMER
ENGAGEMENT
Awards
2020
TABLE OF CONTENTS Customer Experience Strategies Gold: Perry Ellis 4 Silver: California Closets 5 Bronze: Shiseido 6 Mobile Strategies Gold: Stein Mart 7 Silver: Glamsquad 8 Bronze: Lowe’s Home Improvement 9 Cross-Channel Strategies Gold: DICK’S Sporting Goods 10 Silver: Jojo Maman Bébé 11 Bronze: Meijer 12 Operational Success Gold: Debenhams 13 Silver: ICI Paris XL 14 Bronze: Canadian Tire 15 Data Analysis Gold: Bob’s Discount Furniture 16 Silver: Lamps Plus 17 Bronze: The Vitamin Shoppe 18
15 RETAILERS WIN 2020 CUSTOMER ENGAGEMENT AWARDS
Retailers and brands are pursuing enhanced, meaningful customer engagement opportunities
with an expanded array of tools and strategies as 2020 begins. Sifting through the strong field
of nominations for this year’s Customer Engagement Awards, I was struck by how many retailers
are focused on meeting customers wherever they happen to be — whether that’s in a brick-and-
mortar store, on their mobile devices, simply passing a storefront window or even while receiving
an in-home consultation.
As touch points continue to multiply and shopper journeys become ever more fractured, the most
forward-thinking retailers realize that they will need to continue improving their cross-channel and
data analysis capabilities. Winners in this new decade will be the brands that can make the most of
each customer engagement opportunity, ensuring that it’s valuable both for the retailer and for the
consumer.
This year’s winners include retailers in a wide range of verticals, with a healthy representation of
brands based outside North America. Retail TouchPoints congratulates the winners and all the
nominees.
Following are the 2020 Customer Engagement Award recipients, in alphabetical order. I hope
you’re inspired by their successes in 2020!
Bob’s Discount Furniture Glamsquad Meijer
California Closets ICI Paris XL Perry Ellis International
Canadian Tire Jojo Maman Bébé Shiseido
Debenhams Lamps Plus Stein Mart
DICK’S Sporting Goods Lowe’s Home Improvement The Vitamin Shoppe
Adam Blair
Editor, Retail TouchPoints
3
Category: Customer PERRY ELLIS TOUCHSCREENS BOOST SALES AS
Experience Strategies ‘TRUSTED ADVISOR’ FOR DILLARD’S SHOPPERS
Seeking to provide “digital native” shoppers into the application gathered information
with a simple interactive application that about traffic flow to indicate the outfits
would allow men to browse by occasion and customers were most drawn to, allowing Perry
GOLD shop a complete look, Perry Ellis created its Ellis to determine which pieces are more
Life Ready Application and installed it in the commonly viewed and purchased
menswear departments in three Dillard’s by geography.
stores. The digital signage application
is designed to help shoppers instantly Perry Ellis used solutions including:
understand what pieces fit together in an • Elo 22-inch I-series all-in-one Projected
outfit by displaying the best looks for the Capacitive (PCAP) touchscreens;
occasion. The Life Ready application guides
the interaction, acting as a trusted advisor • Creative Realities to design and
to offer specific, expert guidance based on develop the UX;
expectations for a given event. • Software from BrightSign to deliver the
mobile app version from a central point
Over a three-month period, Perry Ellis saw a to the endpoints at Dillard’s.
10% to 12% lift in sales through the in-store
BRAND:
touchscreen experience versus non-digital
Perry Ellis International
control stores. Google Analytics embedded
NUMBER OF STORES:
40 in the U.S.
ANNUAL REVENUE:
N/A
WEB SITE:
www.perryellis.com Perry Ellis saw a 10% to 12% lift in sales through the in-store
touchscreen experience versus non-digital control stores.
4
Category: Customer CALIFORNIA CLOSETS SOLVES SHOWROOM
Experience Strategies SPACE ISSUES WITH DIGITAL TECH TABLE
To address limited space for housing physical Showroom 2.0 models also include a Design
custom storage displays in its showrooms, Studio where consultants can project a
California Closets integrated a touchscreen client’s design — created with the company’s
SILVER Tech Table to serve as an in-store digital proprietary computer-aided design (CAD)
portfolio of projects in its Showroom 2.0 technology — so the client can virtually
model, which is now in more than 150 interact with the design to ensure it mirrors
locations in the U.S. and Canada. their specific needs and style.
This “endless aisle/endless design” app and The Showroom 2.0 concept and experience,
kiosk form factor, designed by Creative whether customers visit before or after an
Realities, runs on an Elo 42-inch or 46-inch in-home design consultation, has delivered
touchscreen. Customizable by geographical deeper engagement, higher satisfaction and a
location, the table allows customers to peruse shorter path to conversion for customers.
the brand’s range of exclusive finishes, specialty
materials, hardware and lighting options.
BRAND-STORE BANNER:
California Closets
NUMBER OF STORES:
150+
ANNUAL REVENUE:
N/A
WEB SITE:
www.californiaclosets.com Customizable by geographical location, the table allows
customers to peruse the brand’s range of exclusive finishes,
specialty materials, hardware and lighting options.
5
Category: Customer SHISEIDO CUSTOMIZES MAKEUP FORMULATIONS
Experience Strategies WITH MOBILE APPS
Shiseido’s cosmetics and skincare brands order the shade in a sheer or full coverage
are sold in 120 countries through brick-and- formula, with the customer’s name printed
mortar and online retailers as well as more on the bottle.
BRONZE than 60 owned web sites.
In Japan, Shiseido launched Optune, a
The company has launched mobile custom-designed skincare service that uses a
technologies around the world, including smartphone app to analyze skin complexions.
Made2Fit for the U.S. market. Made2Fit is The retailer then ships a dispenser to
a liquid foundation custom manufactured customers’ homes containing five serum-and-
in the consumer’s own shade with the lotion cartridges that mix and dispense the
bareMinerals MADE-2-FIT App. right formula for each type of skin complexion
or condition.
After downloading the app, customers scan
their skin to create an optimal foundation
shade using MATCHCo’s technology, then
BRANDS:
Shiseido Group; NARS;
bareMinerals; Drunk Elephant
SERVICE AREAS:
Sold in 120 countries
ANNUAL REVENUE:
$10 billion (USD)
WEB SITE: Customers scan their skin to create an optimal foundation
www.shiseidogroup.com
shade, then order the shade in a sheer or full coverage
formula, with the customer’s name printed on the bottle.
6
Category: STEIN MART EMPOWERS ASSOCIATES
Mobile Strategies WITH MULTI-PURPOSE MOBILE SOLUTION
In 2019, Stein Mart introduced mobile endless aisle feature to provide a seamless
technology for associates into its brick-and- shopping experience, while high-traffic stores
mortar stores to support initiatives including can check out customers right where they
GOLD mobile POS, mobile Stein Mart credit card are and set up mobile registers on-demand
enrollment and online catalog ordering. at cash wraps during peak times. The mPOS
Associates in all stores are now equipped with features the same robust checkout experience
iPads running the Mad Mobile Concierge as the fixed register, allowing loyalty customers
Associate solution, empowering them to to apply coupons and rewards dollars.
engage with customers in new ways.
Stein Mart has reported an increase in
With varying floor layouts and levels of traffic, Stein Mart PLCC (Private Label Credit Card)
individual Stein Mart stores have the flexibility enrollment, underscoring how ease of use,
to leverage the Concierge features that provide mobility and improved customer experience
the most benefits at any given time. Stores supports greater brand loyalty.
with less in-store inventory can focus on the
BRAND-STORE BANNER:
Stein Mart
NUMBER OF STORES:
284
ANNUAL REVENUE:
$1.27 billion
WEB SITE:
www.steinmart.com With varying floor layouts and levels of traffic, individual
Stein Mart stores have the flexibility to leverage the Concierge
features that provide the most benefits at any given time.
7
Category: GLAMSQUAD PRO APP STRENGTHENS BEAUTY
Mobile Strategies CONSULTANT-CUSTOMER CONNECTION
On-demand beauty services company 4. The client goes into the app, clicks on
Glamsquad is a pioneer of “home-commerce,” the items they want and puts them in
offering in-home consultations in several their basket; and
SILVER major U.S. markets. The company recently 5. With one click the purchase is made,
created the Glamsquad Pro platform, because Glamsquad already has the
designed to enhance communications customer’s information stored.
between clients and its beauty professionals
by providing product personalization and Additionally, Glamsquad uses data from
purchases via the technology. its clients and beauty pros to keep track of
trends in different areas of the country, as
The platform works like this: well as individual clients’ likes and dislikes.
The company deploys an algorithm to match
1. The Beauty Pro provides an
clients with the optimal choice of beauty
in-home service;
professional, and also analyzes all aspects of
2. The Beauty Pro clicks on the items its customer acquisition and retention efforts.
used during the services in the
BRAND:
Glamsquad Pro app;
Glamsquad 3. Glamsquad sends the consumer a
push notification that they have
SERVICE AREAS: personalized product recommendations
New York City, Boston, Miami, waiting for them;
DC Metro, Los Angeles, San
Francisco Bay Area, Orange
County, Calif.
ANNUAL REVENUE:
N/A Glamsquad uses data from its clients and beauty pros to keep
WEB SITE:
track of trends in different areas of the country, as well as
www.glamsquad.com individual clients’ likes and dislikes.
8
Category: LOWE’S BENEFITS FROM DUPONT GEOTARGETING
Mobile Strategies AND MOBILE-RICH MEDIA MESSAGING
To promote Smart Dispensers for its Great Facebook and YouTube videos, as well as a
Stuff insulating foam, DuPont has maximized “tap to map” feature that sent customers to a
its SEO strategy by coordinating with Lowe’s, nearby Lowe’s location.
BRONZE optimizing Great Stuff brand pages to target
information seekers while pushing customers Proximity targeting allows DuPont to extend
looking to make a purchase directly to Lowe’s. a radial fence around the Lowe’s location and
engage with shoppers in real time. DuPont is
In 2019, the manufacturer employed a new targeting consumers who have downloaded
tactic: gathering store location data from the Lowe’s app and have specific behavioral
Lowe’s and using mobile geolocation to traits, as well as Lowe’s employees in order to
triangulate customers when they neared a educate them about the product.
store. These customers were then served with
mobile-rich media on direct mobile, including
BRAND-STORE BANNER:
Lowe’s Home Improvement
NUMBER OF STORES:
2,200+
ANNUAL REVENUE:
$71.3 billion
WEB SITE:
www.lowes.com Customers were served with mobile-rich media on direct mobile,
including Facebook and YouTube videos, as well as a ‘tap to map’
feature that sent customers to a nearby Lowe’s location.
9
Category: DICK’S MINES MULTI-CHANNEL BEHAVIOR
Cross-Channel Strategies TO PERSONALIZE RECOMMENDATIONS,
LANDING PAGES
DICK’S Sporting Goods wanted to connect all Using the Certona solution allowed DICK’S
GOLD data points from its digital channels in order to to leverage multiple data sets, allowing the
deliver individually tailored recommendations retailer to provide recommendations based
that leveraged the customer’s entire shopping on real-time behaviors and intent plus
history — including their in-store behaviors. contextual information and historical data.
This combination drove customer loyalty,
The retailer deployed a personalization return visits, improved engagement and the
solution from Certona, a Kibo company, that promotion of cross-selling opportunities.
helped DICK’S create a strong online-offline
connection. This included implementing a Additionally, DICK’S leveraged referring
BOPIS program supporting upsells across web, data sources to trigger personalized
mobile and email to each individual store product landing pages, delivering a relevant
location, providing recommendations based on assortment of similar products based on
product availability to each shopper’s desired shoppers’ interactions with a product listing
location. advertisement and ultimately reducing
BRANDS-STORE BANNERS:
bounce rates, improving engagement and
DICK’S Sporting Goods, Golf
driving conversions.
Galaxy, Field & Stream
NUMBER OF STORES:
733
ANNUAL REVENUE:
$8.4 billion
WEB SITE: The personalization solution included implementing a BOPIS
www.dickssportinggoods.com
program supporting upsells across web, mobile and email to each
individual store location, providing recommendations based on
product availability to each shopper’s desired location.
10Category: APPOINTMENT SCHEDULING SOLUTION
Cross-Channel Strategies HELPS MATERNITY RETAILER BOOST SALES
Understanding the uniqueness of each Using customer analytics, the retailer can
pregnancy, Jojo Maman Bébé needed track both digital and in-store touch points
to provide tailored services by enabling to collect data such as customers’ favorite
SILVER customers to schedule online appointments items, purchase histories and previous
for its in-store Maternity VIP Shopping shopping appointments, helping to sharpen
Experience. These events allow expectant personalized recommendations.
mothers to meet with trained assistants
for bra fittings, fashion consultations, baby After implementing JRNI in January 2019,
product demos and other suggestions. Jojo Maman Bébé secured more than 3,000
appointments during the first 10 months, with
Jojo Maman Bébé selected the JRNI approximately 60% of customers purchasing
Appointments Application. “We require items as a result of their appointments. The
an online scheduling solution that can retailer garnered a significant increase in
create rewarding customer journeys,” said lifetime value for appointment customers
Jessica Hartnett, a marketing executive at versus non-appointment shoppers.
Jojo Maman Bébé. “We need to increase
appointments to bring online customers in-
BRAND-STORE BANNER:
store and create more engaging experiences
Jojo Maman Bébé
for them.”
NUMBER OF STORES:
Nearly 100 in the U.S., UK
and Ireland
ANNUAL REVENUE:
N/A
WEB SITE: Jojo Maman Bébé secured more than 3,000 appointments in 10
www.jojomamanbebe.com
months, with approximately 60% of customers purchasing items
as a result of their appointments.
11Category: MEIJER SITE REFRESH CREATES UNIFIED
Cross-Channel Strategies DIGITAL EXPERIENCE FOR SHOPPERS
Meijer has been able to bridge the digital-to- The retailer uses customer data (stated,
physical divide through a refreshed web site purchase and preferential) and analytics to
where customers can create digital shopping provide “Hand-Picked Offers” — personalized,
BRONZE lists and access services such as pickup unique offer sets for each household that
and home delivery. Through investments in shops at Meijer. Additionally, Meijer ties social
campaign and marketing tools along with networking to charitable causes: for each food
the newly platformed digital site, Meijer has photo customers post, or each Meijer Simply
combined disparate sites into a single digital Give post shared on Facebook, Instagram and
experience, with one login following shoppers Twitter, Meijer contributes a meal to its Simply
throughout their digital journey. Give program, up to $1 million.
The Meijer mobile app serves as the center
of its customer experience, combining
tools for in-store shopping, such as clipping
coupons and creating shopping lists, as well
as managing preferences and tracking its
mperks loyalty rewards.
BRAND-STORE BANNER:
Meijer
NUMBER OF STORES:
240+
ANNUAL REVENUE:
N/A
WEB SITE:
www.meijer.com Meijer has combined disparate sites into a single digital
experience, with one login following shoppers throughout
their digital journey.
12Category: HEADLESS E-COMMERCE ARCHITECTURE
Operational Success ENHANCES DEBENHAMS’ FLEXIBILITY
Debenhams moved from a monolithic in minutes. Experiments with new customer
e-Commerce system that operated as a single, engagement experiences can be accomplished
integrated application to one that combines an estimated 8X more frequently and be rolled
GOLD best-of-breed solutions from multiple providers, back in minutes if there are problems.
while minimizing dependencies between
front-end and backend modules. The retailer For the first time during the 2019 holiday
partnered with Mobify and SapientRazorfish season, Debenhams did not implement a
to implement its new front-end platform with “code freeze.” With a front-end-as-a-service and
a Progressive Web App experience to engage headless environment, the Debenhams team
customers across mobile, tablet and desktop. had the confidence to deploy timely marketing
campaigns designed to grow customer
The retailer can now respond to customer engagement and loyalty and know that
needs much faster. With its old e-Commerce rollbacks, if necessary, are just a few minutes
architecture, Debenhams had to wait three or away.
even six months to try something new within
the site experience or remove a pain point. Now
changes can be made in days and deployed
BRAND-STORE BANNER:
Debenhams
NUMBER OF STORES:
240, online in 90 countries
ANNUAL REVENUE:
$2.9 billion (USD)
WEB SITE:
www.debenhams.com With its old e-Commerce architecture, Debenhams had to wait
three or even six months to try something new within the site
experience or remove a pain point. Now changes can be made in
days and deployed in minutes.
13Category: DIGITAL SIGNAGE AMPLIFIES IN-STORE
Operational Success MARKETING FOR ICI PARIS XL
Following testing in four stores, perfume or to align with recent promotions. The
retailer ICI Paris XL worked with Scala partner window display screens get custom content
and systems integrator First Impression to on a four-week schedule from First Impression
SILVER deploy 49-inch and 55-inch digital window to ensure smooth rollouts of campaigns across
displays in its 340 stores. Portrait mode the shops in different countries.
window displays feature promotional
information designed to draw passing “Our promotions are now displayed
consumers into the shop, and landscape- dynamically via the digital screens, giving us
mode narrowcasting screens behind the more power when communicating messages
checkout display information such as weather, to our customers,” said Charlotte Devis,
news and store hours to customers waiting in Marketing Publication Specialist at ICI Paris
line. XL. “The responsiveness of the Scala system
gives us the ability to edit or change content
Content is driven by the Scala Content in an instant. We can react fast and switch
Manager, enabling the retailer to switch or promotions at the last minute, and this gives
easily adjust content by shop, screen location us more flexibility.”
BRAND-STORE BANNER:
ICI Paris XL
NUMBER OF STORES:
340 throughout
Benelux countries
ANNUAL REVENUE:
N/A
WEB SITE: “We can react fast and switch promotions at the
www.iciparisxl.be
last minute, and this gives us more flexibility.”
-Charlotte Devis, ICI Paris XL
14Category: CANADIAN TIRE USES REAL-TIME VIDEO
Operational Success TRACKING TO IDENTIFY SHOPPERS NEEDING HELP
To inform in-store associates when a Canadian The system sends an alert to staff, indicated
Tire shopper needs assistance, the retailer by a yellow bar on the solution’s dashboard. A
has deployed the My Customer Now solution green bar indicates to a manager that a staff
BRONZE from Moxie Retail. The real-time anonymized person has responded to the alert, and both
customer behavior tracking video solution alerts and staff response rates are monitored in
determines which shoppers need help, for real time.
example by measuring a long customer dwell
time in front of a specific product located in a In-store employees also are alerted when
key store part. checkout queue lanes are saturated, indicating
the need for additional front-end personnel.
The solution includes a robust reporting suite
of in-store consumer behavior.
BRAND-STORE BANNERS:
Canadian Tire, PartSource,
Mark’s Work Wearhouse,
SportChek
NUMBER OF STORES:
1,700+ retail and gas locations
ANNUAL REVENUE:
$10.7 billion (USD)
The real-time anonymized customer behavior tracking
video solution determines which shoppers need help, for
WEB SITE:
www.canadiantire.ca
example by measuring a long customer dwell time in front
of a specific product.
15Category: BOB’S DISCOUNT FURNITURE COLLECTS
Data Analysis 2,000+ DATA POINTS ON EACH CUSTOMER
Seeking to power multi-channel personalized associates to encourage customers to submit
campaigns across Google, Facebook, email store reviews via Podium, using the BlueConic
and display, Bob’s Discount Furniture knew CDP to drive custom audience targeting
GOLD that it needed to enhance its data-gathering on social channels including Facebook and
capabilities to do so. Using the BlueConic Instagram.
Customer Data Platform, Bob’s launched its
Customer 360 program to collect more than In October 2019 Bob’s began rolling out its
2,000 data profile points on each customer new custom-built BobGuest store associate
to power personalized messaging, with future tablet application, to speed checkout
plans to use the information for store and and better engage customers through an
customer support. e-Commerce-like clienteling interface. The
mobile application also connects online carts
The retailer also collects data on customers’ and wish lists with the customer’s profile in
planned projects with its Medallia Store the store, so that store associates can help
Purchaser Survey, and in 2019, Bob’s launched customers with the items they were browsing
a full-journey Medallia Voice of Customer online.
program, including web surveys, store surveys,
BRAND-STORE BANNER:
delivery surveys, customer care surveys and
Bob’s Discount Furniture
more. Additionally, Bob’s has empowered sales
NUMBER OF STORES:
122
ANNUAL REVENUE:
N/A
WEB SITE:
www.mybobs.com The BobGuest mobile application connects online carts and
wish lists with the customer’s profile in the store, so that
store associates can help customers with the items they
were browsing online.
16Category: LAMPS PLUS COLLECTS, COORDINATES AND
Data Analysis LEARNS FROM CUSTOMER FEEDBACK
Building on the success of its 2018 CRM responses to shoppers. Individual customer
store survey initiative, which solicited feedback is tied to order information,
post-purchase feedback through a brick- enabling a more complete picture of
SILVER and-mortar customer survey, Lamps Plus consumer activity and quick identification of
expanded the program to all online and store products that have been ordered.
purchases. The retailer’s new CRM monitoring
tool “listens” on social media and review Both positive and negative customer
sites for customer sentiment and feedback. communication is shared with store
Responses are collected and analyzed before managers and sales associates to improve
information is shared across all corporate development. To complete the feedback loop,
channels, allowing teams to identify issues and the Lamps Plus professional development
respond in coordinated ways. training program incorporates key lessons
learned from the data into its curriculum, in
By listening to social channel feedback for order to better serve customer expectations
store and call center issues every day, Lamps and needs in the future.
Plus has been able to provide same-day
BRAND-STORE BANNER:
Lamps Plus
NUMBER OF STORES:
36
ANNUAL REVENUE:
N/A
WEB SITE:
www.lampsplus.com By listening to social channel feedback for store and call
center issues every day, Lamps Plus has been able to provide
same-day responses to shoppers.
17Category: THE VITAMIN SHOPPE LEVERAGES DATA ANALYTICS
Data Analysis TO POWER IN-STORE DIGITAL SAMPLING KIOSKS
The Vitamin Shoppe launched an interactive Through a cloud-based dashboard, The Vitamin
BRONZE digital kiosk from Vengo Labs, designed to Shoppe can track customer engagement
engage customers and trial new products and other store-related KPIs and access the
by providing an in-store product sampling name, location, purchase pattern and detailed
option. The kiosks allow The Vitamin Shoppe demographic information of each consumer
to add data and analytics to the sampling using the kiosks. The vending machine
experience, driving consumers from trial to assortment adjusts based on this data, and it
in-store purchases as well as remarketing to is designed to provide each customer with a
customers who have opted in. unique experience.
To power customer interactions with the kiosks, Upon collecting consumer data, Vengo can
Vitamin Shoppe worked with strategic partner help The Vitamin Shoppe conduct consumer
Destini, a store-level data-powered product assessments, offer event sign-ups and even
locator and brand activation platform, and retarget prime “conversion candidates”
SPINS, a leading provider of wellness-focused immediately via email or text.
BRAND-STORE BANNER:
data and technology.
The Vitamin Shoppe
NUMBER OF STORES:
780+
ANNUAL REVENUE:
$1.1 billion
WEB SITE:
www.vitaminshoppe.com The Vitamin Shoppe can track customer engagement and
other store-related KPIs and access the name, location,
purchase pattern and detailed demographic information of
each consumer using the kiosks.
18LEARN MORE...
Retail TouchPoints is an online publishing network for retail executives, with content focused on optimizing the customer experience
across all channels. The Retail TouchPoints network is comprised of two weekly e-newsletters, special reports, web seminars, exclusive
benchmark research, an insightful editorial blog, and a content-rich web site featuring daily news updates and multi-media interviews
at www.retailtouchpoints.com. The Retail TouchPoints team also interacts with social media communities via Facebook, Twitter and
LinkedIn.
1.201.257.8528
info@retailtouchpoints.com
YOU MIGHT ALSO LIKE...
2019 Year In Review 2019 Omnichannel
EIGHT TOP TRENDS PLUS
THREE PREDICTIONS FOR 2020 2019 Year In Benchmark
2019 Customer There’s no such thing as a boring year in retail, but even by the
industry’s reputation for generating news, 2019 was particularly Review: Eight Top Survey: Redefining
eventful. Retail TouchPoints’ top trends for the year include both
cannabis sales and social commerce platforms coming into their
Engagement Awards own; more pure-plays putting down brick-and-mortar roots;,
traditional brands entering the subscription space; and a whole
slew of retail bankruptcies, comebacks and C-level shakeups.
Trends And Three Omnichannel
Predictions For 2020 Success For
Read more about the top themes of 2019:
2020 Retail
Cannabis Retail:
Spreading Legalization
And Social Acceptance
f Breaking Down The Barrier: A
Create A Lucrative Market Changing Luxury Market Makes
The state-by-state legalization of Room For Cannabis
cannabis is created a fragmented
f Exclusive Q&A: Former Trader
but robust new retail sector, and
Joe’s Exec Brings A ‘Customer-
with it a whole new slate of up-and-
First’ Touch To Cannabis
coming players. Public acceptance of
recreational cannabis is being helped
Retailing
along by its non-psychoactive cousin
f Get Ready, Retailers: Cannabis
CBD, which has found its way into
Sales Could Grow Like A Weed
products carried by retailers as diverse
as The Vitamin Shoppe, American Eagle
and Kroger.
Bankruptcy Is Not The
f Building Blocks For Toys ‘R’ Us End: Deceased Brands
2.0: Experiential Retail, Smaller
Make A Comeback
Stores, Laser Focus On Kids
Some of the retailers that failed to
f ETail Boston 2019: Barneys NY
adapt to changing retail trends were not
Exec Reveals Post-Bankruptcy
quite ready to stay six feet under. A few
Strategy have received second chances, usually
with revamped formats: Toys ‘R’ Us has
f Walmart Sharpens Fashion
returned as an experiential retailer with
Bonafides With Relaunch Of
small store footprints, while Gymboree is
Scoop
back as a store-within-a-store concept at
The Children’s Place.
Social Commerce:
f The Future Of Social Commerce
Turning Instagram Into A Is Mobile: Instagram, Peer-To-
Marketplace Peer Marketplaces, Chat Lead
The Way
Social media is a well-establishedYou can also read
