DIFFERENCE MAKING A WORLD OF - Dastevital
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MAKING A WORLD OF DIFFERENCE
WHAT IS ETHNOBOTANY?
Ethnobotany is the study of how indigenous people use plants.
Unlike other botanical sciences, ethnobotany’s emphasis is on
traditional usage of plants, both historically and in modern times.
Strengthened by empirical evidence, ethnobotanical research is a
streamlined way of locating plants that offer an added value.
Indigenous people are traditionally recognised for their botanical
solutions to health and beauty concerns. To learn the insights that
have withstood the test of time, Nu Skin® partners with highly
Epoch® and The Nu Skin recognised ethnobotanists. The sacred knowledge (passed down
from generation to generation) shared with these scientists is
Force for Good Foundation® embraced in the Epoch® product line. Formulated with botanical
ingredients, Epoch® products respond to specific skin care needs
in a comforting way.
HISTORY
The original force for good campaign was introduced in conjunction with the Nu Skin® Epoch® product line in
1996. This unique brand of skin and hair care products was developed in partnership with highly recognised
ethnobotanists - scientists who study the relationship between plants and indigenous cultures. A donation of
US$0.25 from the sale of each Epoch® product was directed to preserve the environments, languages, lifestyles
and traditions of indigenous people around the world.
To develop the Epoch® product line, Nu Skin® partnered with highly recognised ethnobotanists - scientists
Two years later, Nu Skin® decided to formalise its giving with the creation of the Nu Skin Force for Good
Foundation®, a 501(c)(3) non-profit organisation in the United States. From its first project to support the
who study the powerful relationship between plants and indigenous cultures throughout the ages.
traditions and environment of families living in Falealupo, Samoa, to the now hundreds of humanitarian projects
supported in more than 50 countries, the Nu Skin Force for Good Foundation® is committed to making a
Paul Alan Cox
difference for thousands, if not millions of children for generations to come. Throughout the islands of Polynesia and Southeast Asia, Dr. Cox is known as “Nafanua”, one of the
highest chief titles in Samoa. The Samoan people conferred this title upon him in 1989 for his diligence
and work in rain-forest preservation. Known as one of the world’s top ethnobotanists, his relationship
with Nu Skin® has led to the creation of numerous Epoch® products. Dr. Cox is also the founder
and chairman of Seacology, a non-profit environmental organisation that assists in preserving island
rainforests and cultures.
Michael Jeffrey Balick
Providing ethnobotanical expertise, Dr. Balick works with both Nu Skin® and Dr. Cox in the
development of products for the Epoch® product line. He has become a leading figure in the field of
ethnobotany by studying the powerful relationship between plants and people for nearly three decades.
OUR MISSION is to create a better world for children by improving Dr. Balick’s research focuses on remote regions of the tropics where he works with indigenous cultures.
human life, continuing indigenous cultures and protecting fragile environments. In 1981, he cofounded The New York Botanical Garden’s Institute of Economic Botany, currently the
largest and most active programme of its kind in the nation.
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MAKING A WORLD OF DIFFERENCE For a complete listing of projects or to see
Since 1998, the Nu Skin Force for Good Foundation® has had far reaching impact,
how you can help, visit www.forceforgood.org
donating millions of dollars to help support numerous projects around the world.
Some of our recent projects include:
TOUCH: Ukraine
The Nu Skin Force for
Nu Hope Libraries: South Korea
Good Foundation®
has established a long- The Nu Skin® Hope Library project is helping to provide
A partnership between hundreds of children in elementary schools in Korea
standing relationship
the Nu Skin Force for with new libraries complete with books, furniture and
with Take One Ukrainian Child’s Hand
Good Foundation® and equipment. Since 2008, a total of 13 libraries have
(TOUCH) to help needy children,
the Paediatric Cardiac been constructed, remodeled, and stocked to support
particularly orphans, in the Ukraine.
Surgery Foundation in children’s education.
Children's In 2011, the Foundation financed the
Southeast Asia made it possible for Julyana
Heart Fund: Southeast Asia and Greater China TOUCH project in way to rebuild
who suffered from congenital heart disease,
School #14.
The Children's Heart Fund provides funds for to receive proper medical care to make her
lifesaving corrective heart surgery for underprivileged heart whole again.
children suffering from congenital heart disease in
Greater China, Thailand, the Philippines, Malaysia,
Singapore, Vietnam, and Indonesia. In 2013, a total
of 821 children received heart surgeries in Southeast
Asia and more than 1,100 in Greater China.
Seeds of Hope: Malawi
Since 2008, more than 500,000 trees including baobab and
fruits trees, have been donated to villages in Malawi. The
planting of trees as a renewable resource will benefit the
people of Malawi in many ways. In the short-term, new trees
provide food and raw materials. Long-term benefits include Mathius Mazengera
storage, shade, and enriched soil. is the eldest of eight
Garrett Spaulding
has been a friend of children who reside with
the Nu Skin Force for their parents in
Good Foundation® the outskirts of Mgona
for a number of years. Village, near Lilongwe
Garrett suffers from City. Less than five years ago, he only
Epidermolysis Bullosa (EB), a rare genetic dreamed of becoming an accountant
disorder that causes open sores and because his father could not afford his
wounds all over the body. The foundation post-secondary education as a farmer
School Rebuilding: Haiti
has donated millions of dollars to EB selling vegetables from his Dimba
After the devastating earthquake in Haiti garden. Mathius applied and was
research through the Epidermolysis in January 2010, the Nu Skin® family joined
Bullosa Medical Research Foundation in awarded an ETC scholarship in 2010.
together to provide much needed relief to The scholarship paid for his studies at the
hopes of finding a cure for this disease. ROSE EDUCATION those affected by the disaster. The Nu Skin
FOUNDATION: Guatemala Malawi College of Accountancy where
Force for Good Foundation® was able to he subsequently earned his diploma in
The Nu Skin Force for Good provide a grant to rebuild an elementary financial accounting under The Public
Foundation® donated funds to the Rose school in Carrefour. The Dominique Savio Accountants Examination Council of
Education Foundation, who has taken Primary School reopened its doors to the Malawi (PAEC) board in June 2013. Since
a profound interest in the education of 900 children in September 2013.
Educate the Children (ETC): Malawi then, he is working as an accountant at
economically disadvantaged Guatemalan
N.D. Madalitso Vitameal Production Plant
children since 1997. After primary school, students in Malawi are required to pay
in Lumbadzi.
for higher education, but many families cannot afford school
fees. The Nu Skin Force for Good Foundation® provides
100% of the scholarship funds for the ETC programme.
Through ETC, each year more than 60 students in Malawi
receives funding support for their education endeavours.
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Baobab Fruit Extract (Adansonia GIVING HOPE
digitata pulp extract): a natural
humectant and emollient, this In line with its mission to create a better world for children,
moisturising fruit extract helps reduce Nu Skin® donates US$0.25 from each sale of Epoch®
dry skin, improve the skin’s appearance Glacial Marine Mud®, to the Epidermolysis Bullosa Medical
and conditions skin for long-lasting
Research Foundation (EBMRF). This foundation supports
moisturising.
research at Stanford University aimed at finding a cure and
Macademia Nut Oil: high in treatment for Epidermolysis Bullosa (EB).
monounsaturated fatty acids, this
moisturising oil closely resembles
sebum (oil naturally produced by the
skin for moisture and protection),
is easily absorbed by the skin and
helps maintain the skin’s water barrier
functions.
Shea Butter (Butyrospermum parkii):
a rich emollient that helps enhance the
skin’s natural barrier function resulting
in a softer, smoother and more toned
looking skin.
A SKIN-PURIFYING ESTUARY
TREASURE
Featuring a substantial matrix of skin beneficial
SEEDS OF HOPE (Malawi) ingredients, including zinc and sea botanicals, Epoch®
NURTURING
Glacial Marine Mud® draws out impurities, removes dead
This deliciously rich cream quenches your skin’s thirst To assist with the reforestation and conservation of skin cells and nurtures skin. Obtained from a remote
with shea butter, macadamia nut oil and the fruit of the Malawi, Africa, the Foundation will plant one new tree glacial estuary, this highly absorbent mud removes
African baobab tree. Traditionally used by some African from the sale of every jar of Epoch® Baobab Body Butter. impurities from skin without robbing precious moisture.
cultures, the baobab fruit is high in protective antioxidants. The planting of trees creates renewable resources that
benefit the people of Malawi in many ways, as well as Legend has it that indigenous people tried to make
The time-tested ethnobotanicals in Baobab Body Butter Glacial Marine Mud®
preserves, improves and beautifies the environment. pottery from this special mud. They were unsuccessful (Maris limus):
promote smooth, supple skin while helping to enhance skin
because of its fine particle size, but noticed their hands skin beneficial mud from
resiliency for even softer skin.
became softer and smoother afterwards. Today, Glacial a Pacific Northwest
Marine Mud® is further refined through an exclusive glacial estuary that
absorbs impurities from
homogenisation process to provide a highly absorbent
the skin without robbing
mud with impeccable consistency. it of precious moisture.
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Crushed Allspice Berry
(Pimenta dioica): used by
indigenous people in the rainforests
of Central America to smooth
persistent dry, red skin on the heels,
toes and sides of feet.
Enhance HEALTHY LOOKING REFRESH AND Revive YOUR LEGS
HEELS, TOES AND SOLES Whether you are working or playing, time spent on your
feet can leave your legs feeling tired. Rub in instant
For those who need more than a moisturiser, Epoch® Sole
cooling effect with this soothing IceDancer® Invigorating
Solution® enhances smooth, healthy looking feet. Based on
Leg Gel formulated with natural wild mint—(mentha
knowledge gleaned from the indigenous people in Central
arvensis)—used by Northwestern Native American tribes
American, Sole Solution® incorporates crushed allspice
- and a combination of horse chestnut, eucalyptus, and
berry. These people picked allspice berries and mixed them
peppermint oil. This clear, cooling formula is non sticky,
with a combination of oils to reduce dryness brought on by
leaving the skin of your legs refreshed.
the extreme conditions imposed upon their feet
Horse Chestnut: tonifies and refreshes your legs.
Eucalyptus, Menthol and Peppermint Oil: provide a cooling,
invigorating sensation on the skin while supplying a bold, refreshing
scent.
Natural Wild Mint (Mentha arvensis): after walking or running,
Northwestern Native Americans would rub this natural wild mint on
their legs to provide a sensation of freshness on the skin.
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Hawaiian Ti Leaf (Cordyline terminalis): found in the rainforests of
the South Pacific, these large leaves cool and soothe the skin.
Historically, they were used by Polynesian firewalkers as a source
of relief from the heat imposed upon their feet from walking
across fiery coals.
Babassu Oil (Orbignya oleifera): a botanical used for generations
by the people of South America as a natural skin softener and
moisturiser.
DISCOVER NATURE’S SECRET Ava Puhi Extract (Zingiber zerumbet): taken directly from the
bulb-like flower of the wild ginger plant, Polynesians have used ava
TO HEALTHY LOOKING HAIR puhi to cleanse and condition their hair for generations.
SOOTHE THE SKIN OF YOUR FEET For generations, Polynesians have squeezed nectar from
the ava puhi bulb directly onto their hair to cleanse and
Does the skin of your feet ever feel like they are on fire condition it. Epoch® hair care products bring this natural
after a long, hard day? Soothe it with Firewalker® Foot solution to you. Nu Skin® uses only the true (“moni” means
Cream. Formulated with Hawaiian ti plant extract - true in Hawaiian) extract of the ava puhi bulb. Derived
traditionally used by Polynesian firewalkers to cool and from a renewable resource, our ava puhi is grown and
soothe the skin - this ethnobotanical cream calms the sole cultivated on the beautiful islands of Polynesia.
of the feet while providing moisturisation with babassu oil.
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Improve the appearance of CLEANSE HANDS ON THE GO
breakouts Containing lavender, used in Europe for its cleansing effects, Hand
Blemish Treatment combines pore-clearing ingredients with Job’s Tears, Purifier cleanses and helps fight germs and bacteria without drying or
used historically in Asia to reduce the appearance of redness. damaging nail polish.
POLISH YOUR SKIN WHILE YOU CLEANSE A NATURAL APPROACH TO FRESHNESS
Containing Glacial Marine Mud® and tsuga heterophyla (ground back) - Featuring Citrus aurantium amara, this underarm formula glides on
used by Native Americans of the Pacific Northwest to exfoliate skin - easily and provides odour control while natural conditioners soothe
this soap-free cleanser helps remove impurities and excess oil. the skin.
NO TEARS - JUST BATH TIME SMILES SOOTHE YOUR SKIN WHILE YOU SHAVE
This mild wash contains hibiscus flower extract, used by traditional You will enjoy a smooth, close, comfortable shave with Everglide.
cultures in Southeast Asia and Central America to help moisturise Features mullein, a botanical used by Southwest Native Americans for its
and maintain a healthy looking scalp while cleansing the skin and hair. soothing properties.
Dispenses conveniently from a one-hand, easy to use foamer.
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SEACOLOGY PARTNERSHIP
PRESERVING THE ENVIRONMENT FOR
THE CHILDREN OF THE WORLD
The Nu Skin Force for Good Foundation® offers continual
support to projects in association with the Seacology foundation.
Through our ongoing association with Dr. Paul Cox, a portion of
proceeds from the sale of Epoch® products he helped develop
goes to Seacology - a non-profit, non-governmental organisation
dedicated to preserving the environment and culture of islands
around the globe and to launching projects that help preserve
island ecosystems and cultures.
Seacology has built schools, hospitals and water supplies for
indigenous peoples on the islands throughout the world, saving
hundreds of thousands of acres of precious rainforest and coral reef
communities. Nu Skin Enterprises has teamed up with Dr. Cox and
Seacology to fund many of these projects.
School of Agriculture for Family
Independence (SAFI)
MTALIMANJA VILLAGE
The Mtalimanja Village is home to SAFI, dedicated in 2007 and is focused on helping the people of Malawi learn better
agricultural techniques to provide for themselves and their families. Malawi is one of the poorest countries in the world.
The majority of the people are farmers and live on less than one dollar a day.
The Nu Skin Force for Good Foundation®, in partnership with local non-profit organisations and civic groups, built an actual
village in Malawi to house 30-40 farmers and their families while they are taught proper agricultural techniques in areas like
sustainable farming, animal husbandry, drip irrigation..., and to improve their quality of life by becoming self-sufficient. Families
MOMENTOUS MILESTONES spend their second year of study back at home and continue to learn through an extension programme. They implement their
new skills and teach these principles to others in their villages.
• Since its inception, the Nu Skin Force for Good Foundation® has donated
more than US$51 million to projects around the world to provide hope and After implementing SAFI techniques, crop yields have increase as much as 700 per cent. SAFI's goal is to educate families to
a better future for thousands of children. ensure that the ideals of self-sufficiency will last for generations to come.
• Donations to the Seacology foundation have resulted in more than 100
conservation projects for island habitats throughout the world. Seacology’s
work to date has saved 69,000 acres of island terrestrial habitat and
1,760,388 acres of coral reef and other marine habitats.
•The first project funded by the Nu Skin Force for Good Foundation®
built an aerial canopy walkway across the Falealupo Rainforest in Samoa
(pictured right) to preserve the beauty of the rainforest while allowing
villagers accessible transportation through it. This walkway has since
become a familiar place for ecotourism.
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Epoch® Force for Good Collection
Buy the Epoch® Force for Good Collection and help
transform lives.
This collection contains six of the best-selling Epoch® products, available
at an advantageous price.
Epoch® products offer an excellent way to care for your skin and the world
around you. From the sale of each product, US$0.25 is donated to the
Nu Skin Force for Good Foundation®.
In addition, Nu Skin® will donate €4 to the School of Agriculture for
Family Independence in Malawi.
©2014 NSE Products, Inc.
86107695_1410_EN_PS_CM
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