DOMOTEX USA 2020: Upcoming second season riding high on positive feedback and optimized educational program
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Press Release
Hannover, December 2019
DOMOTEX USA 2020:
Upcoming second season riding high on positive feedback and
optimized educational program
Having premiered successfully in 2019, DOMOTEX USA is gearing up for its second
season, which runs from 5 to 7 February 2020 at the World Congress Center in
Atlanta. Organized by Hannover Fairs USA, a Deutsche Messe subsidiary, DOMOTEX
USA is the only combined trade show and conference event in North America that
focuses exclusively on carpets and floor coverings. It is designed to foster business
between manufacturers of flooring products and retail/wholesale companies, US
building contractors, floor installation companies and purchasing groups. The show’s
display categories encompass carpets, machine and handmade area rugs, hardwood
flooring, laminate flooring, resilient flooring, outdoor floor coverings, and
manufacturing, application and installation technology.
Big players and boutique specialists
For its upcoming season, DOMOTEX USA
will again feature a stellar lineup of
exhibitors. The 2020 exhibitor list
includes some of the biggest names in
the business, such as USFloors and
Anderson Tuftex, as well as boutique
providers of one-off originals. Among
the best-known companies to have
booked exhibition space so far are The
Dixie Group, Mullican Flooring, Milliken,
American OEM, and Foss Floor, to name but a few.
2019 exhibitors express confidence
“We were very satisfied with the outcomes we achieved from the inaugural show,”
said Pat Oakley, VP Marketing, Mullican Flooring. The response to his company’s
showcase was very encouraging. “Many of our sales partners and the most important
partners from our dealer network were there.” Mullican was anticipating an increase in
attendee numbers at the upcoming show, he said.
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Brian Warren, Executive Vice President of Sales and Marketing, Foss Floors, said the
show delivered “only benefits” to his company. “We sell a lot of textile products to
industry partners, many of whom are based here in North Georgia. Nationwide
customers like home centers and big-box retailers are another important channel for
us. They were all there, and so it was a fantastic opportunity to showcase all of our
products. We were overwhelmed by the response.”
Inspiring education sessions and networking opportunities
At DOMOTEX USA 2020, attendees
will benefit from an extensive and
stimulating conference-style
educational program, with plenty
of opportunities for quality
networking on the sidelines. The
program is structured into four
thematic areas for different target
audiences – Flooring Retailers,
Interior Designers, Flooring
Installers, and Builders/Contractors/Remodelers – and runs over three days. In an
exciting new development, the program will include two accredited designers sessions
per day thanks to a new partnership between the organizers and the American
Society of Interior Designers (ASID). In addition, each day of the educational program
will open with an address by a keynote or featured speaker. Wednesday will open with
international economic analyst Alan Beaulieu; the opening keynote on Thursday will be
given by brand leadership expert Denise Lee Yohn, and Friday’s opening address will
be given by retail consultant and trainer James Dion.
Platform for successful netw orking
The educational presentations will be interspersed with plenty of opportunities for
networking and dialogue with experts. For example, there’s the Opening Night
Reception on Thursday, 6 February, from 4:30 to 8:30 p.m.
Earlier that day there is a lunchtime special-ticket event for interior designers titled
“Design Personified: Turning Trends into Reality”. There is also an education forum in
the central Plaza area of the venue. The forum is free of charge to all participants and
includes a panel discussion featuring representatives of leading flooring industry
companies. The education content also includes the new DOMOTEX USA Discussion
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Hub, a peer-to-peer learning
platform where attendees can
talk to industry experts, network
and chat one-on-one with
speakers after their presentations.
The schedule for the educational
sessions as well as for the
Discussion Hub and is available on
the DOMOTEX USA website.
The DOMOTEX USA online presence features an innovative #whyidomotex interview
series in which industry professionals, including interior designers, planners,
manufacturers and retailers, give feedback on the inaugural DOMOTEX USA and outline
their aims and expectations for the 2020 showcase.
“I am really looking forward to DOMOTEX USA. I’m excited to find out how the event
grows and develops in its second year,” said Sonia Wedell-Castellano, Global Director
DOMOTEX. “Apart from that, the atmosphere in the exhibition halls, and just the
general feel of the event as a whole, is amazing. You can really tell you’re in the USA!
There is also a fantastic educational program with lots of fascinating presentations
that I’m keen to take a look at.”
Dates for the upcoming show: 5–7 February 2020
Venue: World Congress Center, Atlanta, USA
www.domotexusa.com
Press contact: Contact for organizational m atters:
neumann communication Marketing & Communications
Stephanie Klein, Hannah Knospe Anna Gerhard
and Ina Ehrlich Tel.: +49 (0) 511 8931603
Tel.: +49 (0) 221 913949-0 E-Mail: anna.gerhard@messe.de
E-Mail: domotex@neumann-
communication.de
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