DRYPORT PORTABLE HAMPER + DRYING RACK - PAIGE HENDERSEN

Page created by Amber Swanson
 
CONTINUE READING
DRYPORT PORTABLE HAMPER + DRYING RACK - PAIGE HENDERSEN
DryPort
                Portable Hamper + Drying Rack

Paige Hendersen
Making Things

Winter 2021
DRYPORT PORTABLE HAMPER + DRYING RACK - PAIGE HENDERSEN
When you live in an apartment or dorm without laundry
 in-unit, the task of carrying your hamper around to
    wash and dry your clothes takes a lot of effort.
DRYPORT PORTABLE HAMPER + DRYING RACK - PAIGE HENDERSEN
This product is a durable hamper
  designed with sustainable and cost-
  efficient manufacturing methods for
young adults who need to easily transport
   their clothes and laundry supplies.
DRYPORT PORTABLE HAMPER + DRYING RACK - PAIGE HENDERSEN
Meet

DryPort

 Portable Hamper
    + Drying Rack
DRYPORT PORTABLE HAMPER + DRYING RACK - PAIGE HENDERSEN
Dorm to Laundry Room
DRYPORT PORTABLE HAMPER + DRYING RACK - PAIGE HENDERSEN
The Hamper
DRYPORT PORTABLE HAMPER + DRYING RACK - PAIGE HENDERSEN
The Drying Rack
DRYPORT PORTABLE HAMPER + DRYING RACK - PAIGE HENDERSEN
Persona
           Abbey, 23, recent college grad

          • Lives in an apartment on 2nd floor,
            laundry machines in basement, no
            elevator

          • Has a had the same hamper for 5
            years - is cheap, has flexible materials,
            decently portable, poor assembly

          • Hamper sits in closet, laundry supplies
            on shelf, drying rack folded in closet
DRYPORT PORTABLE HAMPER + DRYING RACK - PAIGE HENDERSEN
Mood Board
DRYPORT PORTABLE HAMPER + DRYING RACK - PAIGE HENDERSEN
Market Opportunity: User Research Highlights
 • Target audience members would pay between $20 - $60 for product offering

 • 8/10 target buyers were “very interested”, and 4/10 would “definitely buy” at $39.99

 15 needs-assessment interviews
                                                                               "I live in a tall townhouse
"Since I move a lot, my hamper                                                 and when I need to do
needs to be easy to pack."              "I wasn't about to spend more          laundry, I have to carry my
                                        than $50 on a hamper."                                                       "My laundry bag must be
                                                                               hamper up 3 flights of stairs
                                                                                                                     easy to hoist up and down a
                                                                               so I most definitely need to
                                                                                                                     flight of stairs."
                                                                               have handles on the side! I
                   "I like my lid + handles                                    would love to have straps so I
                   because I have to walk to my                                could toss it on my back and
                   laundromat, but I also use a                                walk up the stairs instead
                   laundry bag sometimes too                                   of having to carry the whole
                   so I don’t have to lug the                                  thing with 2 hands!"
                   rigid hamper."

 10 concept feedback interviews                                                        "I love the fact that the
                                                                                       frame serves as a drying
                                          "I like that it has the liners and           rack, so genius."
 "I really like the backpack
                                          you don’t need to re-purchase                                            "When I was living on
 straps on the basket, that
                                          any scented inserts. It makes                                            the fourth floor I can see
 would be perfect to walk to
                                          it feel more low maintenance                                             carrying laundry on the back
 the laundromat."
                                          and maybe even more                                                      would be much easier. I don't
                                          environmentally friendly with                                            think the wheels would be
                                          not having to buy scent things."                                         necessary as well then."
Competitive Landscape   Multi-function

Stationary                               Portable

                        Single-purpose
Competitive Landscape   Multi-function

                                         White Space
                                         Opportunity

Stationary                                             Portable

                        Single-purpose
Competitive Landscape   Multi-function

Stationary                               Portable

                        Single-purpose
Existing Patents
Portable Hampers

Drying Racks
Manufacturing Requirements
   Hardware BOM
         84 parts
Costing
    • Selling Price: $39.99

    • Manufacturing Cost Estimate: $10.00
          •   High production volume (100,000+ units)
          •   Flat-pack optimization in corrugate for brick-and-mortar or e-comm
          •   Off-the-shelf assembly materials
          •   Standard aluminum tubing and finishing
          •   Soft goods sewing + hardware assembly required

    Potential Retailers
Product Additions and Expansion
  Potential Product Add-ons

               Swivel castors on drying frame rack - increases portability options

               Hamper liners - addresses bin cleanliness as hamper is lined with
               thin, easily washable fabric. There is an extra set of 2 clean liners
               that can be stored in hamper pocket.

               Hamper dividers - allows vertical partition of laundry for clean/dirty,
               darks/lights, clothes/towels, etc.

  Potential Product Line Expansion

     • High-end offering - bamboo frame structure, recycled fabric hamper
     • Odor mitigation concepts - Febreeze partnership
     • Various size offerings - expand length x width footprint and have multiple
       dividers, or have a compact offering
Next Steps

   • File for a provisional patent highlighting the drying rack frame +
     portable hamper system

   • Evaluate CMF and aesthetic considerations with target audience

   • Further optimize BOM for low-cost, off-the-shelf parts in bulk

   • Further define manufacturing and material considerations for a highly
     accurate cost estimate

   • Outline sustainability considerations and ethical assembly methods

   • Connect with soft goods engineers to understand hamper fabric
     material & assembly needs
Appendix
Product Requirement Document
  • Addresses the desires of a target user group: young adults who are living in college dorms or
    apartments and do not have laundry in-unit
  • Should have a standard capacity to hold a full load of laundry
  • Consider having multiple size offerings in a product line
  • Should have features that make the hamper portable - this may include but is not limited to: wheels,
    backpack straps, handles
  • Product should be easily transportable up and down stairs, through doorways, and in varying outdoor
    environments
  • Should have a storage component for laundry materials (such as laundry detergent, dryer balls,
    quarters, etc.)
  • Should have a feature that addresses odor mitigation
  • A product partnership could be considered, such as Febreeze for odor mitigation
  • Consider addressing laundry process needs traditionally outside of the hamper functionality, which
    could include but is not limited to: clothes separation, clothes drying
  • Should last over several years of heavy use
  • Manufacturing, production, and assembly processes should be environmentally sustainable and
    ethical
  • Manufacturing costs should allow the new product to be competitive in the market place
  • Material selection should consider environmental sustainability
  • Materials shall be appropriate to contain and protect clothing from environmental factors in outdoor
    transportation
  • The aesthetic considerations and CMF should be appropriate for all genders within the user group
  • The materials must have an easy cleaning method
  • Minimal (if any) assembly for the user
  • Minimal packaging must be used for selling the product in online and brick-and-mortar locations
Concept Exploration
Concept
Sketches

       Portability

  Odor Mitigation

  Odor Mitigation
Low Fidelity Prototyping
Soft-goods Components
You can also read