EDUCATION online class edition 2021 - north america january 2021 - june 2021 - East Coast Salon Services
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north america januar y 2021 - june 2021 EDUCATION online class edition 2 0 2 1
TA B L E O F WELCOME TO THE WORLD OF
CONTENTS KEVIN.MURPHY ONLINE
04
Introduction
06
Meet The Team
education on demand.
08
Section 1:
KEVIN.MURPHY
MASTER
40
Section 2:
3
Kevin Murphy Nathan Gorman Wade Blackford Kate Reid Pascal Van Loenhout Caroline Kells Sarah Lund Juha-Matti Manninen Marsha Moran Massimo Morello
HEAD.MASTER DESIGN.DIRECTOR CUTTING SESSION.MASTER
EMEA North America EMEA North America EMEA
Paddy Doyle Paz Bamrolia Ali Batista Mark Clayton Jodana Geary Marianne Jensen James Nicholson Jan Patanao Iggy Popovic Janine Simons
EDUCATION MANAGER SESSION.MASTER ARTISTIC DESIGN.DIRECTOR
North America North America North America EMEA North America EMEA
EMEA
Emma Björkman
ALWAYS BY
EDUCATION SUPPORT
EMEA
YOUR SIDE
OUR DESIGN.DIRECTORS,
SESSION.MASTERS,
C O LO R . M AST E RS A N D
ST YLE .MASTERS ARE HERE
TO S U P P O R T A L L YO U R
E D U C AT I O N E F F O R T S .
5 6
SECTION 1:
KEVIN.MURPHY
MASTER OFFERINGS
TO DISTRIBUTOR
STYLISTS AND
COLOURISTS
7 7 8
VIRTUAL
COLOUR
CLASSROOM
“From the fundamentals of colour to more advanced applications,
COLOR.ME education has been carefully crafted to deliver the
knowledge, techniques and confidence needed to elevate your
business behind the chair.”
– KATE REID DESIGN.DIRECTOR
9 10
START online
COLOR.ME START is the first classes in a series of inspiring and educational online offerings, you
will learn how our high performance colour portfolio works including the technology to create
long-lasting colouration and the hair is left in the ultimate condition. This series of classes provides
you with the tools you need to understand and apply your COLOR.ME by KEVIN.MURPHY knowledge
in-salon for perfect results every time.
OUTCOMES:
HIGHLY RECOMMENDED FOR:
START: ONE
LEVEL: Foundation
COURSE TYPE:
COURSE DURATION:
COST TO :
MAXIMUM ATTENDEES: 50
HOST:
START: TWO
LEVEL: Foundation
COURSE TYPE:
COURSE DURATION:
COST TO :
MAXIMUM ATTENDEES: 50
HOST:
START: THREE
LEVEL: Intermediate
COURSE TYPE:
COURSE DURATION:
COST TO :
MAXIMUM ATTENDEES: 50
HOST:
11 12
LIGHTENING
online
This class will take you on a comprehensive and interactive digital journey through our innovative
lightening products. This class helps you to create the most seamless and beautiful results that
your clients will love and helps you decide which blonding product and which blonding product from
LIGHTENERS, HIGH.LIFTS or SHADES to use plus the unique point of difference in each.
OUTCOMES:
pH.D online
HIGHLY RECOMMENDED FOR:
LEVEL: Intermediate
COURSE TYPE:
COURSE DURATION: 1 Hour
COST TO : $200
MAXIMUM ATTENDEES: 50
HOST:
This class will take you on a digital journey through our innovative product pH.D – the no-lift,
no-shift pH transformer. This class helps you to create the most seamless and beautiful results in
regards to formulation. Understand the instructions for the best possible result plus gain a deeper
understanding on pH.D additive ratios for depositing, tone-on-tone, grey blending, refining or
glossing your client’s hair.
OUTCOMES:
HIGHLY RECOMMENDED FOR:
LEVEL: Intermediate
COURSE TYPE:
COURSE DURATION: 1 Hour
COST TO :
MAXIMUM ATTENDEES: 50
HOST:
13 14
GREY COVERAGE
An in-depth class to ensure you create the perfect grey coverage every time. Explore
different coverage options ranging from multi-tonal, opaque and fashion results. Topics
include resistant hair, lightening with grey, managing unwanted warmth, colour
balancing and troubleshooting.
OUTCOMES:
HIGHLY RECOMMENDED FOR:
LEVEL: Intermediate
COURSE TYPE:
COURSE DURATION: 1 Hour
CUT.COLOUR
COST TO : $250
MAXIMUM ATTENDEES: 50
HOST:
COLLAB
This unique class offering is hosted by a STYLE.MASTER and COLOR.MASTER exploring two education
collection looks. This class will take you through the collection concept, how each look was created
and ways you can adapt these techniques on your clients in the salon.
OUTCOMES:
HIGHLY RECOMMENDED FOR:
LEVEL:
COURSE TYPE:
COURSE DURATION:
COST TO : $350
MAXIMUM ATTENDEES: 50
HOST:
15 16
FORMULATION
AND EDITORIAL
TRENDS
Formulating hair colour is the most important part of achieving a perfect result for you and your
clients. We review what’s happening on the runway, in editorial trends and look at suitability for
every client. Gain tips and tricks on how to transport those trends into your salon and adapt
them commercially for each client. This class is designed to further your technical skills, evolve
consultations and help you to deliver the best results for fashionable colour results consistently. We
will dive deep into colour selection, precise formulation and how to achieve fashionably progressive
and editorial looks your clients will love.
REFINING: SHADES,
OUTCOMES:
TONERS & pH.D
HIGHLY RECOMMENDED FOR:
LEVEL: Intermediate
COURSE TYPE:
This online class will expand your knowledge in toning and refining your client’s hair, from darker COURSE DURATION: 1 Hour
shades to the lightest blondes. This class explains the difference between SHADES, TONERS and COST TO : $250
pH.D and when to utilise each product. Designed to further your technical skills, address challenges MAXIMUM ATTENDEES: 50
and deliver the best colour results possible. HOST:
OUTCOMES:
HIGHLY RECOMMENDED FOR:
LEVEL: Intermediate
COURSE TYPE:
COURSE DURATION: 1 Hour
COST TO : $250
MAXIMUM ATTENDEES: 50
HOST:
17 18
FOILING
TECHNIQUES &
PRO TIPS
This class breaks down foiling techniques that can be implemented in your application to create
your overall client result. Follow along while the COLOR.MASTER demonstrates application, technique
and shares foiling tips. We will showcase all COLOR.ME LIGHTENERS and how you can use each,
through to basic SHADE and HIGH.LIFT information.
FREEHAND
OUTCOMES:
PAINTING
HIGHLY RECOMMENDED FOR:
LEVEL: Intermediate
TECHNIQUES
COURSE TYPE:
COURSE DURATION: 1 Hour
COST TO : $250
MAXIMUM ATTENDEES: 50
HOST:
Freehand painting is one of the most requested services today. This class focuses on
showcasing application to create personalised looks that clients are craving. Focused
on techniques that can be mixed together to create total looks, this class features
FREESTYLE.LIGHTNER plus a recap on all LIGHTENERS. This class also touches on low
lighting and creating dimension on already lightened hair.
OUTCOMES:
HIGHLY RECOMMENDED FOR:
LEVEL: Intermediate
COURSE TYPE:
COURSE DURATION: 1 Hour
COST TO : $250
MAXIMUM ATTENDEES: 50
HOST:
19 20VIRTUAL
STYLE
CLASSROOM
“At this time in our industry, what we see in the editorial
world and what’s happening on the streets have never been
closer together. This should be reflected in the work we do
with clients in the salon.”
– WADE BLACKFORD, DESIGN.DIRECTOR
21LEARN.ME online
LEARN.ME is an exclusive and adaptable tour into everything KEVIN.MURPHY. Think of these
interactive classes as product insight and exploration. LEARN.ME is about understanding
KEVIN.MURPHY the brand, Kevin Murphy the man, and everything that makes our product and
culture so unique. We recommend you experience each of these virtual classes in the order of your
preference.
OUTCOMES:
time.
HIGHLY RECOMMENDED FOR:
BRAND
LEVEL: Foundation
COURSE TYPE:
COURSE DURATION: 1 Hour
COST TO :
MAXIMUM ATTENDEES: 50
HOST:
PRODUCTS
LEVEL: Foundation
COURSE TYPE:
COURSE DURATION:
COST TO :
MAXIMUM ATTENDEES: 50
HOST:
LOOKS
LEVEL: Foundation
COURSE TYPE:
COURSE DURATION: 1 Hour
COST TO :
MAXIMUM ATTENDEES: 50
HOST:
23 24WEDDING.STYLIST Being in the wedding business requires a new OUTCOMES: digital outlook that goes above and beyond. First you need to be business savvy, have an inclusive mindset, patience and great hair skills. It may be a privilege to take part in anyone’s special day, but it is the digital communication, planning, HIGHLY RECOMMENDED FOR: skills and execution you offer that will make the difference. We will help you to understand and and communication. be understood. Learn how to use mood boards as a tool to identify and communicate creative LEVEL: Intermediate ideas. Set a timeline of digital communication COURSE TYPE: and visits, look at the opportunities as you COURSE DURATION: prepare. Learn how to discuss, agree and then COST TO : $250 apply wearable fashion looks for editorial MAXIMUM ATTENDEES: 50 wedding hair for all! HOST: 25 26
TEXTURE.
SHAPE.FINISH
online
Learn how to identify each and every hair texture from 1a to 4c. Then we look at the product needs
of highly textured to coily hair and gain the skills you must have to meet each and every client’s
needs head on. In this interactive virtual class, you will explore all of the tips and tricks on product
application and choice that the KEVIN.MURPHY creative teams use on campaigns and runway shows.
Take a dive into the editorial world of product and see in real time how we achieve the iconic
texture, shapes and results.
OUTCOMES:
LEVEL: Intermediate
COURSE TYPE:
COURSE DURATION: 1 Hour
COST TO : $250
MAXIMUM ATTENDEES: 50
HOST:
27 28RED.CARPET. READY Using the technology available at your fingertips to research what’s happening on the red carpet, this class will give you insight in how to break down celebrity hair up styling trends and apply them appropriately to a range of clients. Gain knowledge on how to break down a single inspiration image and apply it to meet client’s red carpet and formal needs head on. It may be formal season and you need to move fast meeting a range of styling needs. Explore the time saving effect of product choice and good preparation along with the use of KEVIN.MURPHY tools. Sewing hair is an important and time saving skill to help you speed through any event season. OUTCOMES: HIGHLY RECOMMENDED FOR: LEVEL: Intermediate COURSE TYPE: COURSE DURATION: COST TO : $250 MAXIMUM ATTENDEES: 50 HOST: 29 30
INSTA.WORTHY
INSTA.WORTHY is all about navigating and strengthening your social media presence, and ultimately
your brand. Digital platforms seem to have changed overnight and now we use social media in
new and exciting ways. Learn tips and tricks on how to communicate your brand to your clients,
touch on digital consultations and using social media as a tool to build communication and sales.
It’s about more than your number of followers, it’s engagement and that’s a two-way street, what
do you need to say about yourself? Please come with a fully charged phone, a strong internet
connection and a pen and paper!
OUTCOMES:
HIGHLY RECOMMENDED FOR:
LEVEL: Foundation
COURSE TYPE:
COURSE DURATION:
COST TO : $250
MAXIMUM ATTENDEES: 50
HOST:
31 32VIRTUAL
CUT
CLASSROOM
“Our aim as a brand is to minimise and simplify things to make
time-friendly, approachable and adaptable cutting techniques.
We provide education for hairdressers to implement haircutting
techniques with great accuracy and a mindset to push them
outside of their comfort zone.”
- PASCAL VAN LOENHOUT, DESIGN.DIRECTOR
33 34CUT.COLOUR COLLAB This unique class offering is hosted by a STYLE.MASTER and COLOR.MASTER exploring two collection looks. This class will take you through the collection concept, how each look was created and ways you can adapt these techniques on your clients in the salon. OUTCOMES: HIGHLY RECOMMENDED FOR: LEVEL: COURSE TYPE: COURSE DURATION: COST TO : $350 MAXIMUM ATTENDEES: 50 HOST: 35 36
CUT.ME
DESIGN
This interactive class starts with one truth: cutting a true
line is never as easy as it seems. Take a dive into the basic
elements of design and how they apply to cutting hair. This
will be an inspired digital demo that teaches you how to take
these elements apart and put them all back together again
to meet client’s haircut needs consistently and accurately.
Explore how to break images into these elements and apply
and develop your personal taste.
OUTCOMES:
LEVEL: Intermediate
COURSE TYPE:
COURSE DURATION:
COST TO : $300
MAXIMUM ATTENDEES: 50
HOST:
37 3820
JANUARY - JUNE 2021 VIRTUAL ECSS CALENDAR PAGE 1
JANUARY
FOUNDATIONAL EDUCATION - RECORDINGS AVAILABLE UNTIL 3/1
STYLE
JAN 4 10:00am - 12:00pm LEARN.ME BANGPRODUCTS
BANG - Ali Batista
COLOR.ME
JAN 4 12:30pm -WE
1:30pm
NAMEDSTART SESSION
THIS YEAR’S #1 - Jan
COLLECTION Patanao
BANG BANG TO
JAN 4 2:00pm REPRESENT
- 3:30pm START SESSION #2 - Jan
THE ’90S POP-CULTURE MOMENT Patanao
THAT SAW
JAN 4 3:30pm -THE RISE OF
5:00pm UNCONVENTIONAL
START SESSION #3 ARTISTS
- Jan LIKE BANKSY,
Patanao
20
SET TO A BRITPOP SOUNDTRACK. BRITPOP WAS THE
FEBRUARY TRANS-ATLANTIC ANTIDOTE TO GRUNGE, AND BANDS
LIKE OASIS, SUEDE
ADVANCED EDUCATION - NOTAND BLUR WERE AT THEATTENDANCE
RECORDED/LIVE FOREFRONT, ONLY
STYLE PRESENTING DIFFERENT IMAGES BUT ALL SOUNDING
FEB 8 11:00am -VERY BRITPOP.
1:00pm INWEARLY-1990S
INSTA. LONDON,
ORTHY - Sarah LundTHERE WAS
COLOR.ME A REBIRTH OF BRITISH MOD CULTURE. THE BANG BANG
FEB 8 1:30pm -COLLECTION SHOWS ECHOES
3:00pm FOILING OF MOD AND
TECHNIQUES DANDYOlson
- Leland PLUS
A BIT OF THE SWINGING ’60S CARNABY STREET, BUT
FEB 8 3:30pm - 4:30pm pH.D - Leland Olson (RECORDING AVAILABLE WE UNTIL 3/15)
ARE CASTING FORWARD.
1
MARCH
OVER THE LAST FEW YEARS, OUR EDUCATION
FOUNDATIONAL EDUCATION - RECORDINGS AVAILABLE UNTIL 5/3
COLLECTIONS HAVE EXPLORED DIVERSITY AND CHOICE
STYLE ACROSS THE DISCIPLINES OF CUTTING, COLOURING AND
MARCH 1 2:00pmSTYLING.
- 4:00pm LEARN.ME PRODUCTS - Ali Batista
IN 2020, WE CONTINUE TO HELP YOUR
COLOR.ME CLIENTS WHO ARE SEARCHING FOR INDIVIDUALITY AND
MARCH 1 9:00am - 10:00am START
SELF-EXPRESSION. SESSION
CONSCIOUS #1 WE
THAT - Jan
AREPatanao
ABOUT
MARCH 1 10:30am - 12:00pm START SESSION #2
TO ENTER A NEW DECADE, WE WANT TO EXPLORE- Jan Patanao
NEW
MARCH 1 12:00pm - 1:30pm START SESSION #3 - Jan Patanao
IDEAS OF SELF WHILE REFLECTING ON THE INFLUENCE
MARCH 15 10:00amOF THE- 11:00am
1990S, ApH.D - Jan
DECADE Patanao
WHEN WE BEGAN TO PLAY
MARCH 15 11:30am WITH WHAT FASHION AND IDENTITYTONERS
- 1:00pm Refining SHADES, & pH.D (NOT
TRULY MEANT.
RECORDED) NO LONGER JUST A “UNIFORM”, FASHION BECAME A
FORM OF INFLUENCE.
MARCH 29 SPECIAL EVENT 3:00pm - 5:00pm COLOR.ME NUDE + BLOWDRY
VIRTUAL LAUNCH PARTY20
JANUARY - JUNE 2021 VIRTUAL ECSS CALENDAR PAGE 2
APRIL
ADVANCED EDUCATION - NOT RECORDED/LIVE ATTENDANCE ONLY
STYLE BANG BANG
APRIL 5 11:00am - 1:00pm RED.CARPET.READY - Ali Batista
WE NAMED THIS YEAR’S COLLECTION BANG BANG TO
COLOR.ME
REPRESENT THE ’90S POP-CULTURE MOMENT THAT SAW
APRIL 5 9:30am - 11:00am FREEHAND TECHNIQUES - Jan Patanao
THE RISE OF UNCONVENTIONAL ARTISTS LIKE BANKSY,
20
SET TO A BRITPOP SOUNDTRACK. BRITPOP WAS THE
MAY TRANS-ATLANTIC ANTIDOTE TO GRUNGE, AND BANDS
FOUNDATIONAL LIKEEDUCATION - RECORDINGS
OASIS, SUEDE AND BLUR WERE AT AVAILABLE UNTIL
THE FOREFRONT, 7/5
STYLE PRESENTING DIFFERENT IMAGES BUT ALL SOUNDING
MAY 3 10:00am VERY
- 12:00pm LEARN.ME
BRITPOP. PRODUCTS
IN EARLY-1990S LONDON,- Ali Batista
THERE WAS
COLOR.ME A REBIRTH OF BRITISH MOD CULTURE. THE BANG BANG
MAY 3 12:30pmCOLLECTION
- 1:30pm START
SHOWSSESSION
ECHOES OF#1 - Leland
MOD Olson
AND DANDY PLUS
MAY 3 2:00pmA- BIT
3:30pm
OF THESTART SESSION
SWINGING #2 - Leland
’60S CARNABY STREET,Olson
BUT WE
MAY 3 3:30pm - 5:00pm START ARE SESSION
CASTING FORWARD.
#3 - Leland Olson
1
JUNE OVER THE LAST FEW YEARS, OUR EDUCATION
COLLECTIONS- NOT
ADVANCED EDUCATION HAVE EXPLORED DIVERSITY ATTENDANCE
RECORDED/LIVE AND CHOICE ONLY
STYLE ACROSS THE DISCIPLINES OF CUTTING, COLOURING AND
JUNE 7 10:00am -STYLING.
11:30amINTEXTURE.SHAPE.FINISH
2020, WE CONTINUE TO HELP - AliYOUR
Batista
CUTTING CLIENTS WHO ARE SEARCHING FOR INDIVIDUALITY AND
SELF-EXPRESSION. CONSCIOUS THAT WE
JUNE 7 12:00pm - 1:30pm CUT.ME DESIGN - Mark Clayton ARE ABOUT
TO ENTER A NEW DECADE, WE WANT TO EXPLORE NEW
IDEAS OF SELF WHILE REFLECTING ON THE INFLUENCE
OF THE 1990S, A DECADE WHEN WE BEGAN TO PLAY
WITH WHAT FASHION AND IDENTITY TRULY MEANT.
NO LONGER JUST A “UNIFORM”, FASHION BECAME A
FORM OF INFLUENCE.Qualifying for Education PLANNING + COSTS: • REGISTER WITH YOUR DSC FOR YOUR COMPLIMENTARY VIRTUAL FOUNDATIONAL COURSES - LEARN.ME BRAND, LEARN.ME PRODUCTS, LEARN.ME LOOKS, START: ONE, START: TWO, START: THREE + pH.D ONLINE • SCHEDULE A PLANNING MEETING WITH YOUR DSC and/or BRAND.SPECIALIST TO DETERMINE AN OUTLINE CUSTOMIZED TO YOUR SALON NEEDS FOR THE NEXT 6-12 MONTHS IN VIRTUAL EDUCATION BEYOND COMPLETING YOUR FOUNDATIONAL COURSES • DSC WILL CONTACT EDUCATION DEPARTMENT TO DETERMINE EARNED EDUCATION FUNDS TO HELP UTILIZE YOUR EDUCATION POINTS • DSC WILL SUBMIT CLASS REGISTRATION REQUESTS • A CLASS LINK TO ALL FOUNDATIONAL CLASSES WILL BE AVAILABLE FOR 10 DAYS BEYOND CLASS DATE IN THE EVENT YOU MISSED YOUR ONLINE CLASS - A RECORDING TO ANY ADVANCED CLASSES WILL NOT BE AVAILABLE EARNING EDUCATION: • EDUCATION REWARDS ARE EARNED THROUGH ECSS BASED ON YOUR MONTHLY AVERAGE SPENDING SEPARATE FROM THE REWARDS YOU RECEIVE FOR MONTHLY SPENDING FROM KEVIN.MURPHY DIRECTLY • BEYOND YOUR COMPLIMENTARY FOUNDATIONAL COURSES, SPEND A MINIMUM OF $750 PER MONTH TO EARN FUNDS TO UTILIZE TOWARDS VIRTUAL EDUCATION ONLY • SEE CHART ON NEXT PAGE FOR EDUCATION EARNING GUIDELINES • IF A MINIMUM OF $750 MONTHLY SPENDING IS NOT MAINTAINED ON AVERAGE THROUGHOUT THE YEAR, EDUCATION POINTS ARE NOT EARNED - ALL CLASSES (OUTSIDE OF YOUR FOUNDATIONAL COMPLIMENTARY CLASSES) ARE AVAILABLE FOR PURCHASE
EDUCATION EARNED
3% 4% 5% 7.5%
Towards Towards Towards Towards
Education Education Education Education
BRISBANE MELBOURNE SYDNEY WHITEHAVEN BEACH
MONTHLY
HAIR CARE +
SPENDING HAIR COLOUR $750 - $1449 $1450 - $2199 $2200 - $4499 $4500+BOOKING INFORMATION BOOKINGS INCLUDE: • KEVIN.MURPHY EDUCATOR OF SALONS CHOICE BASED ON AVAILABILITY OR SELECT FROM QUARTERLY SCHEDULED CALENDAR CLASSES PLANNED WITH DSC or BRAND.SPECIALIST • KEVIN.MURPHY CLICK MEETING CLASSROOM • KEVIN.MURPHY TECH ASSISTANT • CLASS PRESENTATION • RESOURCE MATERIALS AS AVAILABLE • KEVIN.MURPHY WILL SEND EMAIL INVITATION TO SALON TO CLASS ONCE REGISTERED HOW TO BOOK: • REQUEST TO REGISTER FOR SELECTED CLASS/ES WITH DSC • PROVIDE PREFERRED DATES AND TIMES OF THE CLASS REQUESTED OR CHOOSE WHICH CLASSES FROM THE QUARTERLY SCHEDULED CALENDAR • LIST NUMBER OF ATTENDEES PLANNED • ECSS EDUCATION DEPARTMENT WILL CONFIRM YOUR CLASS REGISTRATION OR COMMUNICATE DATE OR EDUCATOR SUBSTITUTIONS • ECSS EDUCATION DEPARTMENT WILL CONFIRM CLASS REGISTRATION COSTS TO SALON/STYLISTS • ATTENDEES WILL RECEIVE EMAIL FROM KEVIN.MURPHY TO ATTEND • KEVIN.MURPHY EDUCATION TEAM WILL SEND ATTENDEES WHO ACCEPTED INVITE LINK TO CLASS 48 HOURS IN ADVANCE OF THE CLASS CANCELLATION POLICY: • SALON IS REQUIRED TO ISSUE 7 DAYS NOTICE TO CANCEL OTHERWISE INVOICE WILL BE GENERATED • SUBMIT CANCELLATION REQEST TO ECSS EDUCATION AT EDUCATION@EASTCOASTSALON.COM
ADDITIONAL EDUCATION
online
CONVERSATIONS
WITH KEVIN
53 54KEVINMURPHY.COM.AU @KEVINMURPHYINTL @KEVIN.MURPHY LOVE KEVIN MURPHY LOVEKEVINMURPHY.COM @LOVEKEVINMURPHY
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