ESCAPE THE ORDINARY - Apella

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ESCAPE THE ORDINARY - Apella
E SC A P E T HE OR DIN A RY
ESCAPE THE ORDINARY - Apella
E XPERIENCE | 1

         E X P E R IE NCE
         APELL A
         Discover Apella, New York City’s premier meeting
         and event destination venue, secluded on the edge
         of the East River, yet within touching distance
         of Midtown Manhattan. Escape the rush of the
         city and retreat to a private 3.5-acre property
         featuring a tree-lined entry drive, and stunning
         river views. Apella’s sleek, turnkey space serves
         as a distinctive backdrop for a modern event
         experience. Offering world-class hospitality,
         forward-thinking menus, and sophisticated
         multimedia solutions, Apella sets the standard for
         an unparalleled guest experience. A departure from
         the expected.

           TA K E A V I R T U A L T O U R

                                                                                                E AST TOWER LOBBY

                                                              “
                                                              Every aspect of the event: the
                                                              building, the views, the staff,
                                                              the accommodations, and most
                                                              importantly the reaction was
                                                              incredible.
                                                              - L U X C A P I TA L

LOUNGE                                                                                          G R A N D S TA I R C A S E
ESCAPE THE ORDINARY - Apella
2 | APELL A BY ALE X ANDRIA                                                          DESIGN | 3

                                               E XQUISI T E
                                               DE SIGN
                                               Apella’s design is based on the principle that
                                               exquisite surroundings invigorate minds and inspire
                                               creativity. Modernly designed, Apella embodies the
                                               metropolitan style and modern chic sophistication
                                               of New York City. Its contemporary lines, modern
                                               finishes, neutral color palette, and open floor
                                               plan compose a backdrop versatile enough to
L O U N G E D E TA I L
                                               complement any design vision. Furnished with
                                               11’ to 12’ high ceilings, floor-to-ceiling windows,
                                               and a grand spiral staircase entry, and generously
                                               appointed with Eames leather chairs and modular
                                               leather lounge furniture, Apella’s design aesthetic
                                               complements the environmentally responsible and
                                               sustainable designs of the LEED ® Gold building in
                                               which it resides.

B R E A K O U T S TAT I O N

JACOB HASHIMOTO A RT
Hashimoto’s shapes, graphics &
colors blend in an experience that
brings light through and around his
myriad small paper discs.

                                      LOUNGE
ESCAPE THE ORDINARY - Apella
4 | APELL A BY ALE X ANDRIA                                                                                    MEE TINGS | 5

                                       “
                                       This group has traveled the world
                                       and is used to first class service.
                                                                             ME E T ING S
                                       Without a doubt, they all walked      Apella is the foremost conference and event
                                       away feeling that they had a Five     space in New York City. Boasting panoramic
                                       Star Plus experience at Apella.       views of the East River and 20,000 square
                                       - NYU L ANGONE CENTER                 feet of meeting space, the venue features
                                                                             10 private suites with flexible seating
                                                                             configurations to accommodate two to
                                                                             300 guests. Apella’s thoughtfully appointed
                                                                             spaces provide an open yet highly secure
                                                                             setting for executive board meetings, industry
SUITE 200
                                                                             conferences, corporate retreats, and product
                                                                             launches. With a singular focus to provide
                                                                             best-in-class meeting experiences, Apella’s
                                                                             dedicated Events Managers will champion
                                                                             the unique vision of each client, ensuring
                                                                             that every wish is met, high expectations are
                                                                             exceeded, and Apella’s yes-we-can service
                                                                             philosophy is flawlessly executed.

SUITE 207

SUITE 208                          SUITE 201
ESCAPE THE ORDINARY - Apella
6 | APELL A BY ALE X ANDRIA                                                                    CE L E B R AT IONS | 7

CE L E B R AT IONS
From intimate dinners for 12 to celebrations for
300, Apella is the premier destination venue for all
occasions in New York City. With its sleek design,
modern space, and sweeping East River views,
Apella is an impressive backdrop for all occasions.
No two events are alike, which is why Apella’s
dedicated Events Team is committed to championing
the unique vision of each client. Apella’s exquisite
design, white-glove service, artisanal cuisine, and
sophisticated technology converge to exceed our
guest’s expectations. From sophisticated weddings
to elaborate bar or bat mitzvahs, Apella will work
to create an experience that is authentically each
client’s own.

     G R A ND CE L E B R AT IONS
     E VENTS UP TO 750 GUESTS

     For large-scale affairs of up to 750
     attendees, guests enjoy a multilevel
     entertaining experience with 20,000 square
     feet of elegant interiors and exteriors.
     Included in this offering are Apella’s 10
     private event suites and the Apella Lounge,
     a grand spiral staircase and adjoining pre-
     function atrium, and Riverpark’s exquisite
     dining room with open-plan bar as well as
     beautifully styled outdoor verandas.

                                                       “
                                                       The best part… was your team. They
                                                       were incredibly accommodating, 3
                                                       steps ahead and just lovely people.
                                                       Thank you for making it such a happy
                                                       and memorable occasion for all of us.
                                                       - B AT M I T Z VA H C L I E N T
ESCAPE THE ORDINARY - Apella
8 | APELL A BY ALE X ANDRIA                                                                                          FOOD & BE VER AGE | 9

     F OOD & B E V E R A GE
     Explore the private dining options at Riverpark
     Restaurant to enhance your event with a separate
     space for meals, cocktails, or an after-party.
     Rooted in modern American cuisine, Riverpark, Apella’s
     restaurant and exclusive on-site caterer, highlights
     seasonal ingredients from local farms and greenmarkets.
     Blending the collective talents of a team of culinary
     artisans, Riverpark creates dishes that capture
     passion for sustainable, local, organic, and wholesome
     ingredients. Riverpark offers our guests an exceptional
     culinary experience featuring high-quality ingredients
     from New York City’s most in-demand purveyors,
     mongers, farmers, fisheries, and vintners.

       MORE A BOU T RI V ERPA RK

                                                               “
                                                               Attendees and speakers
                                                               were raving about the venue,
                                                               the staff, and the food!
                                                               - ADWEEK
                                                                                              ENRICO DEOCAMPO   G E R M A N V I L L AT O R O
                                                                                              Executive Chef    VP of Culinary
ESCAPE THE ORDINARY - Apella
10 | APELL A BY ALE X ANDRIA                                                                                          TECHNOLOGY & SECURIT Y | 11

                S TAT E- OF -T HE-A R T                                                       P R I VA C Y &
                T E CHNOL OGY                                                                 SE C U R I T Y
                Apella actively invests in cutting-edge technology as well as a team of       Apella provides an optimal setting for
                dedicated in-house technicians to ensure all client programming is executed   clients seeking a highly secure venue. With
                with impeccable precision. On-site technology ranges from complimentary       a private entry drive and a concealed parking
                250 Mbps high-speed WiFi to elite 12,000-lumen 1080p laser projectors         entrance, Apella is prepared to welcome
                engineered by Panasonic. Expertly prepared to meet technology requests of     guests requiring the highest degrees of
                the most elemental and the most sophisticated in nature, Apella provides      security. Apella and its dedicated fleet
                customized multimedia solutions to fulfill the requirements of each client.   of security experts have been honored to
                                                                                              welcome and safeguard notable government
                                                                                              figures, celebrities, and C-suite executives.

                 250 Mbps High-Speed          12,000-Lumen              Video Conferencing
                        WiFi               1080p Laser Projectors
                                                (Suite 200)

                    Teleconferencing             Videography              Video Switcher

                     Audio Recording         Confidence Monitor           Speaker Timer

                        Audio Mixer           Dedicated On-Site          Electric-Powered
                                             Technology Experts           Custom Desks
                                               & Consultation              By Bernhardt

                                            TECHNOLOGY MENU
ESCAPE THE ORDINARY - Apella
12 | APELL A BY ALE X ANDRIA                                                                                                                                                     ABOUT | 13

                                                                                             C OMP L IME N TA RY F E AT U R E S
                                                                                                      & A ME NI T IE S
                                                                                                                    E XCLUSIVE PROPERT Y

                                                                                 – Grand Spiral Staircase Entry                         – Private Drive Entry & Plaza
                                                                                 – Leed Gold Building                                   – Sweeping Views Of The East River

                                                                                                                        S U I T E F E AT U R E S

                                                                                 –   11’- To 12’-High Ceilings                          – Linens, Notepads, Pens, Leather
                                                                                 –   Floor To Ceiling Windows                             Blotters & Mints
                                                                                 –   Welcome & Registration Area                        – Modular Leather Lounge Furniture
                                                                                 –   Eames Leather Chairs                               – Natural Light, Blackout Shades &
                                                                                 –   Filtered Water In Glass Bottles With                 Soundproof Rooms
                                                                                     Stemless Glasses

                                                                                                                W O R L D - C L A S S H O S P I TA L I T Y

A P E L L A B Y A L E X A NDR I A                                                –   24/7 Security Guards                               – Dedicated In-House Audiovisual Experts
Apella is located within the Alexandria Center for Life Science, New York
                                              ®                                  –   Cab Concierge                                      – Room Setup & Breakdown
City’s first premier life science and technology campus. Owned, developed,       –   Coat Check                                         – Business Center
and operated by Alexandria Real Estate Equities, Inc. Fostering innovative       –   Dedicated Events Managers
collaborations among New York’s renowned academic and medical institutions,
preeminent scientific talent, top-tier investment capital, and the broad and                                 S TAT E O F T H E A R T T E C H N O L O G Y
diverse commercial life science industry, the Alexandria Center enables the
region to capitalize on its talent and speeds the translation of promising new   – 12,000-Lumen 1080p Laser Projectors                  – Customized Ambient Music & Mood
life science discoveries from bench to bedside.                                    (Suite 200)                                            Lighting
                                                                                 – (3) 188” Projection Screens                          – Electric-Powered Desks By Bernhardt
                                                                                   (Suite 200)                                          – Preliminary Audiovisual Consultation
                                                                                 – 250 Mbps High-Speed WiFi                             – Secure Cell Phone Charging Station
T HE A P E L L A E T HO S
Apella is built on a yes-we-can service philosophy with a team of world-class
professionals thoughtfully tending to each event detail. As a trusted partner,
the Apella team is committed to working collaboratively with clients through
each stage of planning and execution to ensure a seamless and successful
event experience.
ESCAPE THE ORDINARY - Apella
14 | APELL A BY ALE X ANDRIA                                                                                                                                                                                                                                                                                                                                                  ROOM CA PACITIES | 15
                                                                                                                                                                                                                                                   Apella is located on East 29th Street between 1st Avenue and the East River. The private
                                                                                                                                                                                                                                                        circular driveway is accessible from the east side of 1st Avenue at East 29th Street.

SP E CIF IC AT IONS                                                                             450 EAST 29TH STREET, 2ND FLOOR             NEW YORK, NY 10016                                                                                                                                                                                                                               N
                                                                                                212.706.4100         WWW . A PEL L A .COM                                                                                                                                                  NY
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                                                                                                P U B L I C T R A N S P O R TAT I O N                                                                                           0T                                                                                  EN
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                                                                                                                                                                                                                                                   ET
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                                                                                                The uptown and downtown 6 trains are located                                        ALEXANDRIA CENTER
                                                                                                                                                                                                                                                                          TO
                                                                                                on East 28th Street/Park Avenue South.                                              MAIN ENTRANCE                                                                              PA R
                                                                                                                                                                                                                                                                                      K IN
                                                                                                                                                                                                                                                                                             G G
                                                                                                                                                                                                                                                                                                 A     RA
                                                                                                   BUS                                                                                                                                                                                                        GE
                                                                                                The M15-SBS downtown bus stops at 2nd Avenue/East 28th Street.
                                                                                                The M15-SBS uptown bus stops at 1st Avenue/East 29th Street.
                                                                                                                                                                                                                                                                                          LOADING DOCK
                                                                                                The M15 downtown bus stops at East 28th Street/2nd Avenue.
                                                                                                The M15 uptown bus stops at 1st Avenue/East 29th Street.
                                                                                                                                                                                                                         M1
                                                                                                                                                                                                                                               EA S

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                                                                                                Citi Bike stations can be found at East 27th Street/1st Avenue                                                                                                       TRE

                                                                                                                                                                                                                                                                                                                                                             E SO
                                                                                                                                                                                                                    M 15                                                       ET

                                                                                                                                                                                                                               AVE
                                                                                                as well as East 30th Street/1st Avenue.                                                    EA S

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                                                                                                                                                                                                                                                                                                                                      PA R K IN G
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                                                                                                DRIVING DIRECTIONS TO MAIN ENTRANCE                                                                                                                                    TOW
                                                                                                                                                                                                                                                                               ER
                                                                                                                                                                                  EA S                                                                                                                                EA
                                                                                                   F R O M F I R S T AV E N U E                                                          T 2                                                                                                                       T O W ST
                                                                                                                                                                                             7T                                                                                                                          ER
                                                                                                                                                                                                  H S
                                                                                                Take 1st Avenue north and turn right onto East 29th Street,                                           TRE
                                                                                                                                                                                                          E   T                                                                                                                                                                      EAST
                                                                                                which is the Alexandria Center’s private circular driveway.                                                                                                                                                                                                                          RIVER
                                                                                                Cars may pull up to the circular drive directly in front of the                                                                                                                                  LITTLE RIVER
                                                                                                                                                                           EA S                                                                               BEL                                                               R I V E R PA R K
                                                                                                building for drop-off. When traveling East toward 1st                             T 2                                                                               LEV
                                                                                                                                                                                      6T                                                                                  UE
                                                                                                                                                                                           H S                                                                                 HO
                                                                                                Avenue in Manhattan, please use East 23rd or East 26th                                         TRE                                                                                  SPI
                                                                                                                                                                                                                                                                                          TA L
                                                                                                Street. All other streets are one way or closed.                                                     ET                                                                                          CEN
                                                                                                                                                                                                                                                                                                       T ER

                                                                                                   FROM THE FDR HEADING NORTH
                                                                                                                                                                                                                                                                                                                                                                                      = CITI BIKES
                                                                                                Take the East 23rd Street Exit and follow the exit ramp to the
                                                                                                stoplight at Avenue C. Make a right onto Avenue C. Turn left on
                                                                                                East 23rd Street. Turn right onto 1st Avenue. Take 1st Avenue
R OOM C A PA CI T IE S                                                                          north, and turn right onto 29th Street, which is the Alexandria
                                                                                                Center’s private circular driveway. Cars may pull up to the
                                                                                                                                                                           D R I V I N G D I R E C T I O N S TO PA R K I N G G A R A G E                                                                                                                            MAP & DIRECTIONS
                                                                                                circular drive directly in front of the building for drop-off.                 F R O M F I R S T AV E N U E                                                          FROM THE FDR HEADING NORTH                                                        FROM THE FDR HEADING SOUTH
                                                                                                Parking is not permitted on this driveway.
                                                                                                                                                                               T ake 1st Avenue north and turn right onto East 30th                              Take the East 23rd Street exit, travel west                                        Take the East 34th Street exit and travel
                                                                                                                                                                               Street toward the East River. At the stop sign, take                              on East 23rd Street and turn right onto 1st                                        south on the FDR Service Road. After
                                                                                                   FROM THE FDR HEADING SOUTH
                                                                                                                                                                               a hard right onto the FDR Service Road (keep right;                               Avenue. Take 1st Avenue north and turn right                                       passing East 30th Street, keep right; do
                                                                                                Take the East 23rd Street exit, keep right onto the exit ramp                  do not proceed onto the FDR on-ramp). Follow the                                  onto East 30th Street toward the East River.                                       not proceed onto the FDR on-ramp.
                                                                                                and turn right onto East 25th Street. Turn right onto 1st                      signs to the Alexandria Center parking garage, branded                            At the stop sign, take a hard right onto the FDR                                   Follow the signs to the Alexandria Center
                                                                                                Avenue. Take 1st Avenue north, and turn right onto 29th Street,                as ABM Parking. The entrance is on the right. When                                Service Road (keep right; do not proceed onto                                      parking garage, branded as ABM Parking.
                          DIMENSIONS          SQUARE FEET                                       which is the Alexandria Center’s private circular driveway. Cars H O L L O        W east toward 1st Avenue in Manhattan,
                                                                                                                                                                               traveling                                                                              R Oon-ramp).
                                                                                                                                                                                                                                                                 the FDR   U N D SFollow
                                                                                                                                                                                                                                                                                      W/ the signsC to R EtheS C E N T                                  R O U N Dis Son the
                                                                                                                                                                                                                                                                                                                                                    The entrance        W/right.
                                                                                                may pull up to the circular drive directly in front of the building for        please use East 23rd or East 26th Street. All                                     Alexandria Center parking garage, branded as
 SUITE NAME                ( R O U N D E D)     ( R O U N D E D)   CEILING HEIGHT   BOARDROOM        U  - S H  A P  E
                                                                                                drop-off. Parking is not permitted on this driveway.                    S Q U A R E streetsCare
                                                                                                                                                                               other         L Aone
                                                                                                                                                                                                  S Sway
                                                                                                                                                                                                      R OorOclosed.
                                                                                                                                                                                                             M              T H E AT R E                               S TA  G E   &  AV                ROUNDS
                                                                                                                                                                                                                                                                 ABM Parking. The entrance is on the right.                                         DANCE FLOOR                              RECEPTION

 Suite 200                      70’ x 36’                2,480                12’          52                       40                                                      60                                104                                       225                                      180                               144                                    130                        300

 Suite 200 North                33’ x 36’                1,154                12’          24                       26                                                      36                                    50                                    120                                        60                                64                                         60                   145

 Suite 200 South                37’ x 36’                1,314                12’          24                       24                                                      36                                    48                                    136                                        80                                80                                         70                   155

 Suite 201                       21’ x 21’                 425                11’          12                       14                                                      16                                    18                                     39                                        —                                  —                                         —                     36

 Suite 202                      18’ x 10’                  180                11’          10                       —                                                        —                                    —                                      —                                         —                                  —                                         —                     —

 Suite 203                      18’ x 28’                  485                11’          16                       16                                                      20                                    22                                     43                                        —                                  —                                         —                     30

 Suite 204                      16’ x 14’                  230                11’           8                       —                                                       —                                     —                                      —                                         —                                  —                                         —                     —

 Suite 205                      25’ x 15’                  380                11’          12                       14                                                      16                                    16                                     40                                        —                                  —                                         —                     24

 Suite 206                      25’ x 15’                  380                11’          12                       14                                                      16                                    16                                     40                                        —                                  —                                         —                     24

 Suite 207                      31’ x 27’                  860                11’          18                       24                                                      28                                    38                                    100                                        50                                 48                                        —                     75

 Suites 208 & 209               18’ x 53’                  950                11’          22                       —                                                        —                                    —                                      —                                         —                                  —                                         —                     —

 Suite 208                      18’ x 24’                  615                11’          22                       —                                                        —                                    —                                      —                                         —                                  —                                         —                     —

 Suite 209                      17’ x 19’                  335                11’          —                        —                                                        —                                    —                                      —                                         —                                  —                                         —                     25

 Lounge                         60’ x 26’                1,530                12’          —                        —                                                        —                                    —                                      —                                         —                                  —                                         —                    175

 Entire 2nd Floor                                      20,000                  —           —                        —                                                       —                                     —                                      —                                         —                                  —                                         —                    300
ESCAPE THE ORDINARY - Apella
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