Executive Master of Strategic Communication - Postgraduate Courses 2019
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Executive
Master
of Strategic
Communication
Postgraduate
Courses
Faculty of Arts and Social Sciences
School of Communication 2019
Why Communication at UTS?
UTS ranked 5 stars No.1
Australia’s No.1 for excellence in Research,
Employability, Facilities,
Median Salary
of all Communication
Young University Teaching, Innovation, graduates in Australia
Inclusiveness and
Source: Times Higher Education WUR Top 200 Source: (Graduate Outcomes Survey 2016–17)
under 50 Rankings 2016–2017 and QS Top 50 Internationalisation
Under 50 2017–2018
Source: QS Stars Rating 2015–2017, 2017–2018
UTS UTS Winner of
Communication Communication the Hybrid
ranked within ranked within Learning Award
the Top 100 the Top 100 Source: QS Reimagine Education Award 2015
in the QS World University of Shanghai Ranking’s
Rankings by Subject 2018. Global Ranking of Academic
Subjects 2018
Introduction
Technological change is a Communication professionals
feature of contemporary today need to be up to date with
technology and changes in society.
life and work. Nowhere is Even better, they need to be
this more evident than in leaders able to advise government,
communication – social corporations and organisations on
media; data analytics; the effective strategic communication.
use of ‘big data’; artificial That’s why we have developed a
intelligence (AI). More than totally new postgraduate degree at
evolutionary progress, there UTS – the first of its kind in Australia It has been structured to
and one of a few such degrees in provide advanced knowledge of
is disruptive change that
the world. communication as well as allowing
is creating concerns about you to focus on either government
privacy and disinformation. If you are a communication communication or corporate and
There is also social, cultural professional with five or more years marketing communication. You
and political change such work experience and looking to will learn how gain deep audience
progress into a leadership position insights, think outside the square to
as a decline in public trust. in strategic corporate, government address communication problems
At the same time, there or organisational communication, and opportunities, and evaluate
are new opportunities to this course is for you. your work.
engage and connect.
Why Strategic
Communication at UTS?
Not an MBA, more than a Integrated theory and practice Distinguished academics and
Master of Arts This course culminates with a industry leaders as lecturers
This customised degree provides practice related project relevant to This course is delivered by a
advanced learning to equip your field of interest, so you can use combination of senior academic
graduates to work at senior what you’ve learned and apply it to researchers and leading
management level with a specific your current position or industry professionals.
focus on strategic communication. organisation objectives.
Professional recognition
Choose your specialisation Transdisciplinary innovation Programs in the public
Specialise in either government This custom-designed degree for communication discipline at
communication or corporate and communication professionals is UTS are accredited by the Public
marketing communication to develop a collaboration between the UTS Relations Institute of Australia
core skills in your chosen area School of Communication, the UTS (PRIA). Students have access to free
of expertise. School of International Studies; UTS student membership of the PRIA and
Business School, the UTS Centre for graduates have an accelerated path
Media Transition; and the Faculty of to professional membership of
Transdisciplinary Innovation, which the PRIA.
is a leader in teaching creativity
and innovation.
Executive Master
of Strategic Communication
C04384
3 Core Subjects, 4 Stream Subjects and a Major Project
1 year full-time or equivalent part-time
The Executive Master of Strategic Communication equips you with extensive
disciplinary knowledge by tailoring your focus in either Government
Communication or Corporate and Marketing Communication.
CORE SUBJECTS
–– Understanding and Engaging Audiences CAREERS
–– Strategic Communication and Integration –– Corporate communication manager
–– Exploring Human Communication: Theories and Practice or director
–– Senior strategic communication adviser
–– Government communication strategist
STREAMS –– Head of a communication agency
–– Chief Communication Officer (CCO)
ADMISSION
Corporate Government REQUIREMENTS
and Marketing Communication All applicants need to have completed
Communication –– Open Government and the New a minimum of five years’ relevant
Public Sphere work experience in corporate,
–– Corporate and Marketing
OR
government, organisational, political or
Communication –– Stakeholder Engagement marketing communication.
–– Emergent Media Practices –– Creativity and Innovation
in Communication Applicants must have completed a UTS
–– Media Law and Accountability recognised Bachelor’s Degree, or an
–– Issue and Crisis Communication
–– Creativity and Innovation equivalent or higher qualification, or
in Communication submitted other evidence of general
and professional qualifications that
demonstrates potential to pursue
graduate studies.
For applicants with a Bachelor’s Degree,
MAJOR PROJECT the degree must be in field of education,
management and commerce, society
and culture (e.g. Bachelor of Arts), or
–– Unique to the Executive Master of Strategic Communication, the Major Project is creative arts.
tailored to each particular stream and to your work.
For applicants with a Master’s Degree,
–– Delivered in partnership with the UTS Business School and with Creative Intelligence Graduate Diploma or Graduate Certificate,
and Innovation, you will reflect on and apply your learning from all subjects in the course the qualification can be in any field
to a work-related project and produce a major document to inform a strategic of study.
communication plan.
–– Producing this project should demonstrate evidence of research as well as reflective and Applicants who have not met the
critical thinking to your current organisation or work campaign. admission requirements must provide:
–– A personal statement
–– CVIndustry Links
“UTS is known for its combination of academic
knowledge and practical focus and the new Executive
Master of Strategic Communication is a further
innovation in advanced learning that will equip
communication professionals for senior management
and leadership roles in corporate, government and
organisational communication.”
Suzanne Houweling
Former’ Head of Internal Communications,
Citi Australia/New Zealand
Watch Distinguished Professor of Public Communication, Jim Macnamara and Former Director
of Citi AU/NZ Internal Communications, Suzanne Houweling, discuss our new courses in Check out this video on
Strategic Communication.
ExecSC.uts.edu.auExecSC.uts.edu.au
How to apply
DOMESTIC STUDENTS
You can apply to study postgraduate
coursework at UTS online via the UTS
Online Application System, or at one of
our Postgraduate Expos or Postgraduate
information sessions. Find out everything
you need to know about upcoming
information sessions at uts.edu.au/events
INTERNATIONAL STUDENTS
You should visit the International Students
Applying to UTS page for full instructions
on how to apply.
Connect with us
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UTS CRICOS 00099F
22347 SEP 2018
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