Designing Strategy Cork County Council's Corporate Plan - Comhairle Contae Chorcaí Cork County Council - Our Public ...

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Designing Strategy Cork County Council's Corporate Plan - Comhairle Contae Chorcaí Cork County Council - Our Public ...
Designing Strategy
Cork County Council’s Corporate
Plan

     Comhairle Contae Chorcaí
     Cork County Council
Designing Strategy Cork County Council's Corporate Plan - Comhairle Contae Chorcaí Cork County Council - Our Public ...
Patricia Liddy

Patricia Liddy, Director of Corporate Services for Cork
County Council.

Cork County Council is the largest local authority in
the country in geographical area and the second
largest in terms of population and operations.

We have 8 Municipal Districts and a diverse and
dispersed population of 332,255.

We are also the strongest economic region in Ireland
outside of Dublin with the greatest number of active
enterprises.

We are home to the second largest labour force in
Ireland.
Designing Strategy Cork County Council's Corporate Plan - Comhairle Contae Chorcaí Cork County Council - Our Public ...
Corporate Plan

The development of our corporate plan by
service design leaned into the ethos of
Putting People First enshrined in Law in
the Local Government Reform Act 2014.

More responsive ethical and accountable
representation and governance with
provision for appropriate participation by
and engagement with communities.

Over the last two and a half decades
service design has emerged to become a
well recognised driver in the field of
innovation.
Designing Strategy Cork County Council's Corporate Plan - Comhairle Contae Chorcaí Cork County Council - Our Public ...
Boundary

The Cork Boundary alteration which was
finalised on the 31st of May 2019 posed
an unprecedented event that would
impact on the lives of everyone, our staff,
our citizens, our stakeholders and our
elected members.

It was also an opportunity to demonstrate
the resilience that is Cork County and the
ability to see opportunity in challenge.
Designing Strategy Cork County Council's Corporate Plan - Comhairle Contae Chorcaí Cork County Council - Our Public ...
Municipal Districts are the cornerstone

Bandon-Kinsale - Population 37,269
Carrigaline - Population 35,330
Cobh - Population 34,209
Fermoy - Population 36,406
East Cork - Population 45,441
Kanturk-Mallow - Population 54,092
Macroom - Population 36,803
West Cork - Population 52,705
Designing Strategy Cork County Council's Corporate Plan - Comhairle Contae Chorcaí Cork County Council - Our Public ...
“The role of a leader is not to come
up with all the great ideas. The role
     of a leader is to create an
 environment in which great ideas
            can happen”

           Simon Sinek
Designing Strategy Cork County Council's Corporate Plan - Comhairle Contae Chorcaí Cork County Council - Our Public ...
Mr. Tim Lucey, Chief Executive
Cork County Council

“this approach has in effect
humanised our services,
identifying what people want
Cork County to become and
achieve over the next 5 years,
resulting in the creation of our
key priorities and the strategic
objectives set out in the plan”
Designing Strategy Cork County Council's Corporate Plan - Comhairle Contae Chorcaí Cork County Council - Our Public ...
Designing                                                Designing Strategy
                                       Digital Services
  2016 - 2017                 A service design approach      2018 - 2019                 A design thinking                  2020 -
                              was introduced to redesign                                 approach was used to
                              and improve digital services                               design and develop the
                                                                                         new Corporate Plan

         Digitisation                                              Designing the                                             Cultural
         of Services                                               Service Context                                           Transformation
An initial programme of              2017                 Use of design thinking was                              Cork County Council is well on
                                                                                               2019
digitisation was undertaken                               expanded into engagement                                the road to cultural
to put council services                                   activities with stakeholders like                       transformation, a shift in how
online                                                    PPN, Age Friendly, Comhairle na                         we work with and engage our
                                                          nÓg etc                                                 citizens, communities,
                                                                                                                  businesses and staff
Designing Strategy Cork County Council's Corporate Plan - Comhairle Contae Chorcaí Cork County Council - Our Public ...
People Centred Design Approach

  Putting                                    Corporate
People First                                 Strategies

                        Cork
                                                          Values Based
                     Boundary
                                                          Co-Designed
                     Alteration
                                                            Strategy

               Innovation and Digitisation
Designing Strategy Cork County Council's Corporate Plan - Comhairle Contae Chorcaí Cork County Council - Our Public ...
Respect
Our Values

     Integrity               Recognition

     Trust                   Empathy

                 Inclusion
Our Vision
Our Strategic Themes
Julianne Coughlan

Service Design Manager at the Service
rePublic unit in Corporate Services

Introducing Why
Design Works
Strategic                      Digital Services
     Design and
     Innovation

Business Intelligence and Analytics
Digital
Services

There are more than
 32,000 users
registered for the
www.yourcouncil.ie
portal
GOOD
  GoodDESIGN IS is
        Design   VITAL FOR
                   vital for DIGITAL
                             Digital
 SERVICES
   Services
86 new online services                        1%
                                          4% 1%

delivered since COVID             13%

94% ratings by
customers are 4 or 5
stars out of 4718 ratings
provided                                                       81%

                            Customer Ratings for Online Services
                                           5   4   3   2   1
“The most user friendly job application that I have ever completed.”
“Had a problem with the website yesterday couldn't fill in a form, i contacted a lovely helpful
girl and she said she would report the issue. I was able to finish the form this morning as she
got the job done.”
“Good system which also didn’t time-out half way through ”
“Brilliant website and very helpful and fast, all information needed a in one click!”
“5 Star, all steps easy to do and very accessible”
“Love how smooth and professional and easy you making things for us on your website”
“THANK YOU ALL FOR THE HELP IN THIS UNUSUAL CIRCUMSTANCES.”
“Very efficient process during these hard times thank you”
“I was at the Library today, in Midleton, and it was well run, and i felt safe, and the staff was
lovely as always. Best library ever.”
“Very user friendly way to submit an application, well done Cork County Council and thanks
for supporting small business.”
“Website was really good. Loved how you built in the Eircode search. Also liked that you gave
me a copy of a PDF of my final submission. Thank you.”
“Wow. Very impressed with the user experience of the YOUR COUNCIL online system. Well
done to everyone involved.”
“Five star. Very easy submission to make. Not too complicated at all. Thank you so much”
“A very user friendly service, for which I am grateful for at this time of crisis”
120
             New Services by Year                      BI Reports by
                                    109                Year

100
                                           45

                                           40

 80
                                           35
                                                                               Water Services

                                           30                                  Roads
 60                                                                            Planning

                                           25                                  Personnel

      45                                                                       MDs

                                           20                                  Housing
 40                                                                            EDET
             34
                                           15                                  County Engineer
                             27                                                Corporate Services

                                           10                                  All
 20
                     12
                                            5

  0                                         0
      2016   2017    2018    2019   2020        2017    2018     2019   2020

        Agile and Responsive to meet the COVID challenge
▧ Values influence behaviour, shape our culture and inspire
  us to action

▧ Values exist at all levels, individual and organisational.
  Real transformation is possible when individual and
  organisational values are aligned
"How you deliver
a message to
customers is so
important"
We had thousands of post-its

We synthesised insights,
opportunities and barriers from
these

We distilled the narratives from
our stakeholder engagement,
identifying patterns and then
themes.
We took qualitative information and
presented it quantitatively to resonate with
senior managers

                      22
1. We should never fear engagement;
         people are overwhelmingly grateful for a
         chance to be heard

         2. Our language and our engagement
         must fit

         3. Strategy and Policy matters to people

Insigh
Discovering opportunities by analysis for each Directorate and section
Our Values are
                                                         Our
      our blueprint
                                                         Opportunities
                                                         are discovered
                                                         together

   Our Objectives
                                                      Our Strategic Themes
   realise our
                                                      develop and
   vision
                                                      transform

Our Corporate plan is a truly collaborative and dynamic strategy that is
driving cultural transformation in Cork County Council
“We don’t see things as they are;
we see them as we are.” - ANAÏS NIN

                                      This Photo by Unknown Author is licensed under CC BY
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