February 25- March 3,2019 - 2019 Birdies for Children Charity Handbook Dana Johnson 561-799-4607 - Speak Up for Kids

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February 25- March 3,2019 - 2019 Birdies for Children Charity Handbook Dana Johnson 561-799-4607 - Speak Up for Kids
February 25- March 3,2019

      2019 Birdies for Children
         Charity Handbook

           Dana Johnson
           561-799-4607
   DJohnson@TheHondaClassic.com
February 25- March 3,2019 - 2019 Birdies for Children Charity Handbook Dana Johnson 561-799-4607 - Speak Up for Kids
About The Honda Classic

Now entering its 38th year on the PGA TOUR, The Honda Classic has become a “must-see”
event in South Florida. It has hosted golf’s greatest competitors, such as Jack Nicklaus, Lee
Trevino, and Johnny Miller, and now ushers in a new generation of stars including Rory
McIlroy, Tiger Woods, Keegan Bradley, Rickie Fowler, Graeme McDowell, Lee Westwood
and many more.

In 2007, host organization Children’s Healthcare Charity took over operations for the
tournament and moved The Honda Classic to its permanent home on the Champion Course
at PGA National Resort & Spa. Since the move, attendance has continued to increase and
224,000 fans were on-site during tournament week this past February. This created an
economic impact in the local area of over $55 million and over $355 million in economic
impact since CHC took over in ’07.

While The Honda Classic team continues to improve the excitement on the course, the true
mission of Children’s Healthcare Charity is to give back to the children in the local
community. Through primary beneficiary Nicklaus Children’s Health Care Foundation
(NCHCF), the tournament is able to provide support for the early diagnosis, treatment, and
prevention of childhood diseases and disorders. Contributions made through tournament
grants also help fund programs and research projects aimed to help improve pediatric
health care. In 2018, The Honda Classic was able to give $4.55 million to deserving
charities. The charitable giving number now stands at over $24.5 million since Children’s
Healthcare Charity took over operations and $39 million given to charity since the
tournament’s inception.

The 2019 Honda Classic will take place February 25 – March 3, 2019 at PGA National
Resort & Spa. 144 golfers will compete to become tournament champion and collect the
$1.188 Million winner’s share. Check back to www.thehondaclassic.com for up-to-date
charity information, special events registrations, and ticket offers for small and large groups.
February 25- March 3,2019 - 2019 Birdies for Children Charity Handbook Dana Johnson 561-799-4607 - Speak Up for Kids
About Birdies for Children

Introduced at The Honda Classic in 2010, the Birdies for Children program serves to help
501(c)3 organizations generate additional fundraising dollars through an exciting contest that
culminates with a grand prize winner driving home in a brand new 2019 Honda! Eight years
into the campaign, Birdies for Children has raised over $8.9 million for charity; distributing
funds to over 120 local and national organizations.

HOW IT WORKS:

• Charities solicit donations of $20 or more from donors who make pledges either online or
on printed pledge form. The donor then receives the opportunity to make guess(es) on the
number of birdies that will be made at the 2019 Honda Classic. The person coming closest
to the actual number will receive a brand new 2019 Honda automobile!

• What is a birdie? – A birdie is a score of one stroke better than par for any golf hole. Par is
the average expected score for any given hole (typically 3, 4, or 5). PGA pros are expected
to make anywhere between 1,000 - 1,500 birdies during The Honda Classic.

• The Honda Classic collects all donations and writes checks back to the charities for 100%
of the money plus the 10% matching bonus

• Checks will be written once a month starting in September 2018 until early February 2019.
All money raised after January 31st will be given to the charity (plus bonus) after the 2019
Honda Classic.

• There is no risk or expense to the charity (all costs covered by The Honda Classic)

• The Honda Classic provides a full-time coordinator, printed donor forms, management of
collections, and award distribution

• Participating charities must be a publicly supported 501(c)(3) organization
February 25- March 3,2019 - 2019 Birdies for Children Charity Handbook Dana Johnson 561-799-4607 - Speak Up for Kids
BFC Quick Facts

Past Birdie Totals:
2009: 1,180         2010: 1,181         2011: 1,041         2012: 1,279          2013: 1,244
2014: 1,363         2015: 1,168        2016: 1,246          2017: 1,361          2018: 1,090

Maximum # of birdies guesses:
The maximum number of guesses a donor may submit is 30, regardless of the amount
donated. The scale of 1 guess for $20, 3 guesses for $50 is used until 30 is reached
($500). A donor may pledge more than $500, but will only be allowed 30 guesses.

  *If using the online donation link, each donor can donate a maximum of $500 for
                                   each transaction
Birdies for Children Timeline
August 15, 2018 :
•   Contest begins and pledge donations accepted.
February 1, 2019:
•   Last day to submit donations eligible for expo tent contest
•   All BFC entries being hand delivered should be brought to PGA National Resort and Spa, Ryder Cup
    room.
February 27, 2019:
•  Contest ends and all donations must be turned into The Honda Classic Tournament office located at
   PGA National Resort and Spa, Ryder Cup room.
March 3,2019:
•   Tournament conclusion & # of birdies determined and to be posted that week
Summer 2018:

•   BFC Finalist Reception during our Celebration of Philanthropy Week.
February 25- March 3,2019 - 2019 Birdies for Children Charity Handbook Dana Johnson 561-799-4607 - Speak Up for Kids
Securing Pledges For Your Charity

1) Paper Pledge Forms
• Upon registering, The Honda Classic will provide each charity with pledge forms to get
started. These forms can be used for in-person solicitations and work best when the
payment is collected immediately. The collection rate when donors are asked to take the
forms home and mail them back is much lower than up-front cash, check or credit card
payment. **Checks should be made payable to Children’s Healthcare Charity or The
Honda Classic. All CREDIT CARD DONATIONS WILL BE THE RESPONSIBILITY OF
THE CHARITY TO ENTER INTO THE HONDA CLASSIC WEBSITE.
• Important! – Be sure to have your charity’s name printed clearly on the top line of the
pledge form so proper credit of the funds can be given to your organization.
• If you are holding an internal sales contest, make sure to include the charity rep on the
“solicited by” line. We will help facilitate the leaderboard for top salespeople.
2) Online Pledges
• Each charity will receive a unique online donation webpage where donors can sign-up
through our secure processing system. The personal weblink can be found by clicking on a
specific charity from the “DONATE NOW” list. The link can be distributed by email, social
media, newsletters and more and will ensure donors are providing 100% of their pledge to the
designated charity.
• Charity information will be displayed on the individual donation page, including key contact,
address, and website for viewing. The registration process takes approximately 1-2 minutes
and includes two screens – 1) contact info/guess numbers and 2) payment
information/submit.
• Important! – There will be a $500 maximum on each transaction using the personal
weblink. A donor will be able to submit more than one pledge, but each pledge will
have a max of $500.
February 25- March 3,2019 - 2019 Birdies for Children Charity Handbook Dana Johnson 561-799-4607 - Speak Up for Kids
Charity Incentives

1) Bonus Bucks

• Courtesy of The Honda Classic & community-minded partners, each participating charity
generating funds will not only receive 100% on every dollar raised, but will also receive a
10% matching donation

• Please note, the 10% match is subject to change based upon sponsorship level and total
donations through Birdies for Children. If this bonus changes for any reason, advanced
notice will be made to the charity representatives
February 25- March 3,2019 - 2019 Birdies for Children Charity Handbook Dana Johnson 561-799-4607 - Speak Up for Kids
Fundraising Ideas

1) Hosting a golf tournament?
• Charities have successful tied BFC into their golf tournament fundraisers in a number of
unique ways. Some have created a par 3 contest in which a $20 (or more) BFC pledge is
necessary to be eligible for the prize. For example, anyone signing up might be entered into
a drawing for a $250 restaurant gift card.

• Other charities have utilized the contest to promote a raffle for donation items. Each $20
pledge might get the donor 10 tickets into a raffle for special prizes.

2) Have a business connection?
• Not only can community-minded business partners be great participants in BFC by
pledging higher levels of dollars, but they have also been known to match donations for a
specific charity they are tied to. For example, if you have a local bank connection, ask them if
they’d consider matching each donation for your charity up to a certain level.

3) Rally the troops
• A few of our most successful charities have created an internal sales contest in an effort to
connect with the database of each employee/volunteer. Some have created specific goals
with rewards when these goals are met. Others have utilized the charity-specific leaderboard
to award top sales people with prizes such as small weekend vacation vouchers, additional
time off, volunteer credit, or restaurant gift cards.

• How do I know who’s winning my internal contest? – As long as the salesperson’s
name is on the pledge form or online form, The Honda Classic will be able to track all
donations solicited by each of your group members and develop a leaderboard for you.
February 25- March 3,2019 - 2019 Birdies for Children Charity Handbook Dana Johnson 561-799-4607 - Speak Up for Kids
Fundraising Ideas

4) Add extra incentives for your donors
• While the grand prize of a new 2019 automobile and the satisfaction of donating at
110% on every dollar to the charity is a great incentive, some charities have utilized
connections in the community to secure additional prizes for their donor base. For
example, one charity offered anyone donating to them in the month of January entry into
a raffle for a free iPad. Other charities have given smaller prizes on a daily/weekly
calendar to keep donations coming in.
5) Have a goal and be specific on the reason
• A great best practice over the past couple years has been setting a fundraising goal for
either the entire campaign or within a pre-set window and then being very specific with
the intended use of donations. For example, if you have need for new equipment,
promote this to your donor base and be candid with the costs involved. In our
experience, donors like knowing their money is going to specific projects.
• Keep this goal prominently displayed on your website and within charity newsletters as
a reminder to donors of where you stand.
6) Utilize social media
• Do you have a Facebook, Twitter, or LinkedIn account? You can promote the contest to
your donors and ensure they’ll only be pledging to you by providing the individual
donation web link specific to your charity.
7) Hit the streets
• If you have a group of staff/volunteers that is willing to help raise pledges, don’t be
afraid to set up camp in front of high traffic areas in the community. While you will
obviously need to get the o.k. from the business owner, they are usually more than
happy to allow solicitations when they understand the concept and often will write a
check for a donation, as well!
February 25- March 3,2019 - 2019 Birdies for Children Charity Handbook Dana Johnson 561-799-4607 - Speak Up for Kids
Frequently Asked Questions

•   What is a birdie? – A birdie is a score of one stroke better than par for any golf hole. Par is
    the average expected score for any given hole (typically 3, 4, or 5). PGA pros are expected
    to make between 1,000 - 1,500 birdies during The Honda Classic.

•   Will I know who is donating to my charity? – Yes, The Honda Classic administrator will
    have a charity-specific donation report that can be provided upon request. This report
    contains email/phone and is a great list for you to follow-up with a “thank-you”.

•   When is the last day to turn in pledges? – Wed, February 27 2018 at 9 p.m.

•   What is the minimum donation required? – We are asking donors to pledge at least $20
    in order to receive a chance to guess the birdies. The price point is 1 guess for $20, 3
    guesses for $50 – so for example, $250 would provide 15 guesses to the donor.

•   Will my donors get a receipt? – Yes, donors will get an instant receipt if they sign up
    online highlighting their pledge, with the following statement. “Please accept this
    acknowledgement as an official receipt in compliance with IRS regulations. No goods or
    services were provided in return for your contribution. Please check with your personal tax
    advisor regarding the deductibility of your gift as it may be tax-deductible to the fullest
    extent permitted by law. Children’s Healthcare Charity is registered in Florida as a nonprofit
    corporation under Section 501(c)(3) of the Internal Revenue Code with the tax id number of
    20-4394654.”

•   Where can I get additional pledge forms? – Pledge forms can be obtained by requesting
    via email to your Honda Classic contact. As a reminder, pledge forms can be photocopied
    or downloaded on our website as well.

•   Who should checks from donors be made payable to? – Please make checks payable
    to The Honda Classic
February 25- March 3,2019 - 2019 Birdies for Children Charity Handbook Dana Johnson 561-799-4607 - Speak Up for Kids
Frequently Asked Questions

•   When are checks returned to my charity? – Checks will be written once a month
    starting in September 2018 until early February 2019. All money raised after January 31st
    will be given to the charity (plus bonus) after the 2019 Honda Classic.

•   I help another 501(c)(3) organization, is it too late to sign up? – Charity sign-ups are
    allowed until February 1, 2019. While it certainly helps to have more time to promote the
    program to a donor base, The Honda Classic can accommodate new charities at any
    point.

•   My information needs updating on our donation webpage, can I edit the info? –
    Please contact The Honda Classic with any changes to charity representatives,
    information changes, etc.

•   I raised cash donations at an event, how do we process the pledges? – All pledge
    forms plus included cash/checks should be delivered to The Honda Classic, 3300 PGA
    Blvd., Ste. 800, Palm Beach Gardens FL. 33410 until the office moves to PGA National on
    February 1, 2019 at which time the forms will need to be delivered to the tournament
    office located in the Ryder Cup room at PGA National Resort & Spa. Delivering the forms
    in a timely fashion allows for quick processing and a faster turnaround on getting the
    money (plus bonus) back to your charity.
BIRDIES FOR CHILDREN DONATION FORM

CHARITY YOU’RE HELPING

Donor Name

Solicited By

Address

City State Zip

Phone

Email (required for pledge receipt)

I’M MAKING A DONATION OF:
$20 (1 guess) $40 (2 guesses) $50 (3 guesses)
$100 (6 guesses) Other amount $____________

Credit Card
Number Sec.
 Code Exp. Date
(Visa, Amex, or MasterCard)

Card holder signature

Make checks payable to The Honda Classic.

2019 HONDA CLASSIC BIRDIES GUESSES
Guess 1 _________ Guess 2 _________ Guess 3 _________
Guess 4 _________ Guess 5 _________ Guess 6 _________

(Please list additional guesses on reverse side if more than
$100)

PAST BIRDIE TOTALS
2010: 1,181 2011: 1,041 2012: 1,279
2013: 1,244 2014: 1,363 2015: 1,168
2016: 1246 2017: 1,361 2018: 1,090
*Maximum of 30 guesses per individual
2019 American Honda Birdies for
                                      Children Official Rules

1. No pledge, purchase or donation is required to participate in the American Honda Birdies for Children
contest or to become eligible to receive a prize. A pledge will not increase a participant's likelihood of
winning a prize.

2. The American Honda Birdies for Children contest is open to all participants who are 18 years of age
or older. The contest is void where prohibited or restricted by law. A participant need not be present to
win.

 3. Only one (1) Grand Prize will be awarded. The Grand Prize will be a new and unused current model
year, Honda automobile (TBD. Tournament Officials have the right to change the model of the car at
any point. The Grand Prize will be awarded to the person who guesses exactly the number of birdies
made during the 2019 Honda Classic golf tournament. The guess may be any number. In case of ties,
the Grand Prize winner will be chosen by a random drawing by Tournament Officials from among those
who correctly guess the exact number of birdies made (TBD by the PGA Tour). Tournament Officials
may limit the drawing to a group of “finalists” selected at random prior to the Grand Prize drawing. If no
one guesses the exact number of birdies made, the Grand Prize winner will be the person(s) whose
guess (either above or below the exact number of birdies made) is the closest to the actual number of
birdies made during the Tournament.

4. Each individual participant may not exceed 30 guesses. If more than 30 guesses are submitted, only
the first 30 guesses (in order from 1 to 30 on the pledge form(s) will be considered for the Grand Prize
contest.

5. No Purchase Necessary Entry: During the promotion period, contestants may complete a “no
purchase necessary” entry. The official form must be completed in person at The Honda Classic office -
3300 PGA Blvd, Suite 800; Palm Beach Gardens, FL 33410 (between 10 a.m. and 4 p.m. Monday-
Friday, excluding holidays), Limit one “no purchase necessary” entry per person and per household.

6. Odds of Winning
•   If there are ties of 2 or more “finalists” the Grand Prize winner will be decided by a random drawing
    conducted by Tournament Officials. For those not winning the Grand Prize, secondary prizes may
    be allocated at the discretion of Tournament Officials.

•   Odds of winning: The chances of winning the Grand Prize are based solely on guessing the correct
    number of birdies made and the actual number of participants who submit the correct guess.
2019 American Honda Birdies for
                               Children Official Rules

7. The exact number of birdies made during the Tournament will also include any birdies made
during Tournament playoff rounds.

8. Should PGA TOUR or Tournament Officials cancel one or more rounds of Tournament play
because of weather or other conditions, and then the following number of Birdies shall be added
to the regular Birdies total to determine the total number of Birdies made during The Honda
Classic:

Thursday – 400 Friday – 400 Saturday – 200 Sunday - 200

The total so determined shall be the “Total Number of Birdies” made during The Honda Classic for
all purposes, specifically including the Honda Birdies for Children contest and the awarding of the
Grand Prize automobile.

9. Guesses for the Grand Prize will end on Wednesday, February 27, 2019 at 9 p.m.

10. PGA TOUR officials will determine the final number of birdies made except as provided for
herein.

11. Entry form distribution will begin in August 15, 2018 and will extend through Wednesday,
February 27, 2019 during The Honda Classic tournament week. Only guesses made on official
entry forms will be eligible for prizes. No photocopies. No exceptions. Official entry forms must be
obtained from participating charities, online at the specified web pages at
www.thehondaclassic.com or at The Honda Classic tournament office located at 3300 PGA Blvd,
Suite 800; Palm Beach Gardens, FL 33410. Pledge form must contain charity name to be eligible
for a charity other than Children’s Healthcare Charity, Inc. dba The Honda Classic Cares. All
pledges with unspecified charities will benefit Children’s Healthcare Charity, Inc. dba The Honda
Classic Cares.

12. The Judges' decisions and interpretations of these Rules will be final and will be made in their
sole and absolute discretion. No appeal of further review will be permitted. Tournament Officials
will appoint the contest Judges.

13. Tournament Officials or others may drive the Grand Prize Car for promotional and advertising
purposes.
2019 American Honda Birdies for
                                      Children Official Rules

14. Prizes may not be exchanged for cash. A list of all prize winners may be obtained upon written
request to the Tournament office.

15. All finalists must confirm their intent to be included in the drawing (via phone, email, mail or in-
person) for the grand prize at least 48 hours prior to the grand prize drawing. The individual may attend
in person, have a representative attend for them, or opt-out and not participate. Any individual who
does not respond at least 48 hours prior to the event will be considered an “opt-out” confirmation and will
not be eligible for the Grand Prize. Any finalists opting out of the grand prize may still be eligible for
secondary finalist prizes if desired.

16. Winners are responsible for all sales taxes, registration fees, license plate fees, and income taxes on
all prizes, including all local, state, and federal taxes. Grand Prize winner has the option of either
accepting the Grand Prize including the above stated taxes & fees; OR the Grand Prize winner has the
option to decline the Grand Prize. Then at which time, CHC will regain ownership of the Grand Prize.

17. Directors, Officers, and Employees of The Honda Classic, American Honda Motor Co. Inc together
with their families are not eligible for the Grand Prize.

18. Certain prizes may be limited in size and type. All prizes must be picked up at The Honda Classic
Tournament Office within forty-five (45) days after notification of award is mailed to participant. All
unclaimed prizes will be forfeited.

19. Clear, legible handwriting is the responsibility of all participants. The Tournament shall not be
responsible for any errors caused by poor penmanship. Pledges without a clearly designated charity will
go to Children’s Healthcare Charity Inc, dba The Honda Classic Cares.

20. The Honda Classic is not responsible for any entry forms received after Wednesday, February 27,
2019.

21. These rules may be amended without notice at any time in the sole and absolute discretion of
Tournament Officials.

22. All prizes are subject to change without notice at any time in the sole and absolute discretion of
Tournament Officials.
2019 American Honda Birdies for
                                Children Official Rules

23. Pledges on entry forms without a designated charity will be applied to Children’s Healthcare
Charity Inc. dba The Honda Classic Cares. All charities must be qualified with a current 501(c)3
status to participate. Pledges designated to a charity not qualified under the contest rules will be
applied to Children’s Healthcare Charity Inc, dba, The Honda Classic Cares.

24. Donors will get an instant receipt if they sign up online highlighting their pledge, with the following
statement. “Please accept this acknowledgement as an official receipt in compliance with IRS
regulations. No goods or services were provided in return for your contribution. Please check with your
personal tax advisor regarding the deductibility of your gift as it may be tax-deductible to the fullest
extent permitted by law. Children’s Healthcare Charity dba The Honda Classic is registered in Florida
as a nonprofit corporation under Section 501(c)(3) of the Internal Revenue Code with the tax id
number of 20-4394654.”

25. American Honda Birdies for Children administrator is The Honda Classic, 3300 PGA Blvd, Suite
800; Palm Beach Gardens, FL 33410.
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