FORECAST TREND MAGAZINE BY CPL AROMAS - vol.19 / Spring/Summer 2020
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TREND MAGAZINE BY CPL AROMAS
FORECAST
vol.19 / Spring/Summer 2020
3
FOR ECAST
Sustainability – one of the biggest macro trends we have seen for decades,
is a huge focus for consumers and businesses alike.
This edition of Forecast discusses what it means to be sustainable, what
brands are doing to position themselves in the current market and how
the world is adapting to this new mindset. How does this global trend
change the way we shop? How are fragrance materials chosen? And how
are consumers influencing the innovations being created?
Forecast is a development focused trend magazine designed to inspire,
educate and indulge your creative side. Alongside articles on ingredients,
innovations and the sense of smell in its wider context, we focus on
the trends for Spring/Summer 2021. Reporting on the design trends in
fashion, lifestyle and beauty that will influence new product launches in
the coming year. Fragrance interpretation from CPL Aromas is explored,
as well as prints, colour ways and design details. With each trend we help
guide your development process and inspire your creativity when range
planning within fragrance. We hope to ignite your imagination.
Forecast has had a slight change, it is now printed on recycled and
recyclable paper. The magazine is printed by Kingfisher Press, who are
one of only ten carbon balanced printers in the UK, not only is the factory
carbon balanced but the paper used on Forecast is too.
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F O R E C A ST SS 2 0 2 0
IN T H IS IS SU E S U S TA I N A B I L I T Y A LIFE IN
F R AG R A N C E
32 74
Sustainability at CPL Jodie Bradfield
Emily Heron, head of The face behind Customer
sustainability at CPL, gives Services.
a brief overview of CPL’s
sustainability pillars.
EDITORS: THIS SEASON
Emily Austin
emily.austin@cplaromas.com
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Scents of the Season
38 78
Angela Stavrevska
angela.stavrevska@cplaromas.com The launches shaping CPL Sustainability in Well-being Tips
perfumery this SS 20. Action Tips to help you unwind
A case study from two and look after your mental
CONTENT, DESIGN & ART DIRECTION:
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Emily Austin CPL staff members. health.
Sustainable Futures
CONTRIBUTORS:
Fashion writer and expert
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Tony Glenville, Nicola Elliott, Diana Cala, Tony Glenville explores
Ingeborg Milsted, Emily Heron, Genna how the fashion industry Ferments
Magnall, Tim Gage, Aitana López de are striving to be more A look at the emerging
Carrión, Jodie Bradfield conscious. trend of ferments.
QUERIES & INFORMATION:
F E AT U R E S
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CPL Aromas UK Marketing Office
Tel: +44 (0)1279 502300
The Ever Evolving World
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Printed in the UK by Kingfisher Press.
A Q&A with NEOM of Beauty
Forecast is created by the CPL Aromas UK Nicola Elliott, Neom’s Aitana López de Carrión,
Marketing team who would like to credit founder, spoke to CPL CPL global fine fragrance
and say thanks to Tony Glenville, aromas about what it development manager,
Shutterstock Photo, Unsplash, Graham means to be a brand that talks about the different
Smith at Kingfisher Press is committed to using concepts emerging in the
- Fragrantica.com 100% natural materials. beauty sector.
- Fashion Snoops
- Euromonitor
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Origins T R EN D S
Looking to the past to
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shape our future.
Trends SS / 21
Discover the fashion,
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Australasia beauty and home trends
Taking the lead in the for the upcoming year.
clean beauty movement.
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SS 2020
SCENTS OF THE SEASON
EXCLUSIVITY / CREATIVITY / MOOD
1. SOLAR BY BOADICEA THE 2. LE PAVILLON D’OR BY DUSITA 3. ROSE PRICK BY TOM FORD 4. L’HEURE BLANCHE BY 5. ALIVE BY HUGO BOSS 6. ÜJAN, BY PARFUMEURS DU
VICTORIOUS Inspired by a very human quest for Inspired by his own rose garden GUERLAIN Being in the moment, making bold MONDE
A bright and joyful scent created happiness and inner peace. A Tom Ford has blended this juicy, L’Here Blanche, a unique ethereal moves, Boss Alive is for those that Parfumeurs du Monde is the brain
by CPL’s Global Director of green woody and powdery scent flowery and full-bodied Rose fragrance that blends milky-musky embrace the addictive femininity child of 6 perfumers who are
Perfumery, Christian Provenzano, featuring orris, fig leaf and floral Prick fragrance. With rose notes in notes with iris accords. A beautiful of a women’s strength. A sparkle passionate about natural materials,
evoking a sunny garden of notes of honeysuckle, boronia and abundance and hints of aromatic soft, white fragrance that is of berry fruits opens the fragrance the range includes 7 fragrances
delights. A blend of sweet florals heliotrope over a soft woody spice this scent is an exquisite dreamlike in both its smell and its creating a passionate state of designed to be an olfactory
with flowing aquatic notes and background. bouquet of florals that is warm and aesthetics, inspired by the French mind. The floral heart adds allure journey. Üjan was inspired by
a smooth background of amber, full of character. artist Claudine Drai. and the woody base adds depth a walk in the heart of Borneo. A
vanilla and Kashmir Fusion. and structure. true depiction of the jungle with
green fruity notes, a dash of citrus
and some roundess provided with
fruity sweet accents of the davana
flower.
9
S
ustainable, ethical, and many other words
relating to the environment, are being
proposed, so as to link fashion to a more
thoughtful and aware attitude. The knowledge that
things must change, in terms of re-cycling, textile
usage, manufacturing, sourcing, disposal, and care
of clothing, is now not simply a discussion; it’s a fact.
In the year 2020 it is the entire journey we are
examining. From the first threads and dye, through
to the treatments of the fabrics and then following the
entire life span of a piece of clothing right through
to washing and dry cleaning. Above all, it’s not just
So, what are some of these viewpoints, and where
fashion and style but every single component and
are we looking in terms of development and moving
SUSTAINABLE
element of our lives we are questioning; from the
forward?
seriousness of building a business, through to the
impact of our holiday flights.
FUTURES
Simply put as a mantra “buy better and buy less”
is a clear winner as a popular statement. The fact
In Paris, for haute couture week, I found several
that one of the world’s greatest luxury houses,
threads of discussion were apparent. The subject
Hermes, is steadily increasing revenue, points to the
BY TONY GLENVILLE of creating fashion with consciousness, in whatever
importance of investment made in each and every
form this might take, is clearly in most people’s
piece it produces. This in turn provides, perhaps, an
minds. What is interesting is that, hopefully, heated
FASHION WRITER AND EXPERT TONY indication of the direction we should all be looking
argument and violent disagreement is falling away,
GLENVILLE EXPLORES HOW THE at. Small studios and ateliers, very careful production
as we exchange ideas, discuss and explore. Across
FASHION INDUSTRY IS STRIVING TO BE numbers, transparency in production from start to
so many approaches and variations it is clear each
MORE CONSCIOUS finish, deeply considered developments and creative
is interesting in its own way. These proposals are
solutions. Add to this the re-sale value of the brand,
often leading to further thoughts and actions. We
and some other top-quality designs with integrity
are learning “on the job” as we step into the future,
of thought behind their creation, and “make better
hoping that we can do something, anything, towards
make less” clearly has a firm foundation. This also
one of the biggest issues facing the world today.
applies to a huge interest in what was once called
“investment dressing” in other words “classic” but
not in a dull boring way. Products which function are
the future.
The classic pieces in the wardrobe actually look
fresh as we examine them, streamline them and
offer them as clothing, not pure fashion or seasonal
wonders. The influence of The Row is strong here,
but the restrained aesthetics of Jil Sander and other
minimalist designers can also be viewed amongst
both new and young designers.
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NEOM
NICOLA ELLIOTT, NEOM’S FOUNDER, SPOKE TO CPL AROMAS
ABOUT WHAT IT MEANS TO BE A BRAND THAT IS COMMITTED
TO USING 100% NATURAL MATERIALS
F
rom the company’s humble beginnings of Nicola blending her own
aromatherapy oils, how has the company expanded to become a household
name being stocked in the biggest department stores?
It’s been a journey that’s for sure! When we set about whipping up the concept
of NEOM, we always knew it was all about getting everyone to FEEL good, and
we’ve kept that front of mind the whole way through, it’s in our DNA. We don’t
preach, we talk to our customers about wellbeing in small steps and we use only
100% natural fragrances – this has really resonated with our customers and the
retail partners that we now work with!
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TRENDS
SPRING / SUMMER 2021
FEMALE
MALE
BEAUTY
HOME
IN ASSOCIATION WITH
An online forecasting and consulting service that empowers
leading companies around the world by providing them with
inspiring content, design research, on-trend forecasts and
strategic guidance powered by cutting edge technology.
56
SIMPLE
FEMALE FASHION TREND SS 21
HANDCRAFTED
WILD
W IS T F U L
THE DETAILS
This trend combines inspiration from the kinship of those NOURISHING
that gather to celebrate the solstice. Decorative fabrics,
STILLNESS
SU M M ER
hand sewn and embellished to tell a story, heirlooms
often used to form a connection with times gone by,
intricate floral details are in abundance whilst gingham
gives a striking and strong look. ELEVATED SPIRIT
THE SHAPES
SUMMER SOLSTICE, THE TIME WHEN SPRING Maxi dresses and puff sleeves play key roles in this trend,
AND SUMMER COLLIDE. FOR THE LONGEST light and ethereal shapes creating a sense of whimsical
DAY OF THE YEAR, LURED INTO BEAUTIFUL bliss.
SURROUNDINGS. MIDSUMMER CEREMONIES
ARE PLENTIFUL, SET ON A BACKDROP OF THE COLOUR
Dreamy florals at sunset create a meadow glow,
UNTAMED FLOWERS AND ROLLING GREEN
smudged chalky shades of bright florals creating a
HILLS. LIKE-MINDED INDIVIDUALS COME
saturated pigment colour palette. A femininity runs
TOGETHER, SHARE EXPERIENCES AND ENJOY
through the colour choices, making a strong impact, a
IN THE SIMPLICITIES OF LIFE THAT SUMMER
timeless floral combination with a modern revival.
BRINGS TO US. THE WOMEN DRESS IN FLOWY
LONG MAXI SHAPES, HANDCRAFTED AND FRAGRANCE DESCRIPTION
DECORATIVE WITH SHEER LAYERS ADDING A A dreamy walk through wild and untamed flowers that
SENSE OF PLAYFULNESS. THOSE THAT JOIN, pop up as spring transitions to summer. As fruits appear
SEEK NOURISHMENT AND TO BREATHE IN on trees and grass becomes greener a fruity floral
THE FRESH AIR, LEAVING WITH A SENSE OF fragrance creates a sweet but soft aroma for those that
STILLNESS AND AN ELEVATED SPIRIT. wear it.
INGREDIENTS
Apricot blossom has a soft and sweet fragrance with
peachy nuances. Elderflower adds a floral-herbal aroma
and can often be linked to the intensity of berries. Lotus
flower is a beautifully floral note with aqueous qualities,
it is light and ethereal, perfect for a summer solstice
evening with a sweet touch.
CPL AROMAS
WORLDWIDE LOCATIONS
EUROPE ASIA MIDDLE EAST
UK HEADQUARTERS CPL AROMAS THAILAND
& AFRICA
CPL AROMAS INDIA
CPL Aromas Ltd, Innovation House CPL Aromas Pvt. Ltd South City Supplies Ltd Part
CPL AROMAS DUBAI
97 London Road, Bishop’s Stortford 2nd Floor, Todi Industrial Estate South City House, 258 Soi
Hertfordshire, CM23 3GW, UK CPL Aromas FZE
Mathurdas Mills Compound Patanakam 30, Patanakarn Road,
Telephone: +44 (0)1279 502 300 PO Box 17643, Plot no. S31202
Lower Parel, Mumbai – 400013, India Suanluang
Jebel Ali Free Zone, Dubai
Telephone: +91 22 249 12287/89 Suanluang, Bangkok 10250,
United Arab Emirates
UK PRODUCTION & PURCHASING Fax: +91 22 249 55150 Thailand
Telephone: +971 4 880 9001
CPL Aromas Ltd Telephone: +662 02 717 1730
Fax: +971 4 880 9002
Scaldwell Industrial Estate, Fax: +662 02 717 1750
HEADQUARTERS FAR EAST
Quarry Road, Brixworth
CPL Aromas (Far East) Ltd
NN6 9UB, UK
Telephone: +44 1604 882 100
3 Hong Yip Street, Yuen Long, N.T.
CPL AROMAS KOREA
AMERICAS
Fax: +44 1604 882 707 Hong Kong
Aroma Bank Company
Telephone: +852 3719 5195 CPL AROMAS USA
154, Hambangmoe-ro 377beon-gil
Fax: +852 3719 5196 CPL Aromas Inc
CPL AROMAS FRANCE Namdong-Gu, Incheon,405-846,
233 Mount Airy Road
CPL Aromas France SAS Korea
CPL AROMAS CHINA Suite 100
2 Rue du Port aux Vins Telephone: +82 32 815 3890
92150 Suresnes, France Guangzhou Sifang Aromas Co Ltd Basking Ridge, New Jersey 07920
Fax: +82 32 815 3832
Telephone: +33 1 70 39 48 58 No. 11 GuangZhou American Industrial Park Telephone: +1 732 868 8330
Fax: +33 1 47 72 70 11 48 Hongmian Avenue
Huadu District, GuangZhou, China
CPL AROMAS VIETNAM
Postal Code : 510800 CPL AROMAS LATIN AMERICA
CPL AROMAS GERMANY Thai Phong Producing Trading & Service
Telephone: +86 20 8686 1728 CPL Aromas SAS
CPL Aromas GmbH Co., Ltd.
Fax: +86 20 8686 3728 Kilómetro 1.5 Vía Briceño – Zipaquirá
Am Bach 18 41/28 Bui Vien Street
33602 Bielefeld, Germany Zona Franca de Tocancipá, Bodega 18
Pham Ngu Lao Ward, Dist 1
Telephone: +49 521 927 370 CPL AROMAS INDONESIA Tocancipá, Cundinamarca
Ho Chi Minh City, Vietnam
Fax: +49 521 927 3729 PT. Brenntag Colombia
Telephone: +84 28 6673 7722
Jl. Boulevard Artha Gading Sur America
Fax: +84 28 38551678
Rukan Artha Gading Niaga Blok 1, No. 1-2 Telephone: +57 8698427
CPL AROMAS SPAIN
CPL Aromas, Salvador Albert I Riera Kelapa Gading,
5, 08339 Vilassar de Dalt Jakarta 14240, Indonesia. CPL AROMAS TAIWAN
Barcelona Spain Telephone: +62 021 45850942 Brenntag Chemicals Co. Ltd AUSTRALIA &
Telephone: +34 93 750 89 13 Fax: +62 021 45850943 5F., No.13, Ln. 155, Sec. 3
Beishen Rd., Shenkeng Dist.
NEW ZEALAND
CPL AROMAS ITALY CPL AROMAS MALAYSIA New Taipei City, Taiwan.
CPL AROMAS ANZ,
Eigenmann & Veronelli Spa CPL Aromas (Malaysia) Sdn. Bhd. Telephone: +886 (0) 2 2662 1665
Brenntag Melbourne
Via della Mosa 6 Lot 29, Jalan Pengacara U1/48 Ext.656/653/666
Level 5, 10 Nexus Crt,
20017 Rho (Mi), Italy Temasya Industrial Park Fax: +886 (0) 2 2504 5522
Mulgrave VIC 3170
Tel: +39 02 93539 510 Glenmarie 40150 Shah Alam
PO Box 48 Mulgrave 3170
Fax: +39 02 93539 224 Selangor, Malaysia
Tel: +61 3 9559 8333
Telephone: +603 55695660 CPL AROMAS PHILIPPINES
CPL AROMAS TURKEY Fax: +603 5569 5764 Newelle Marketing Corporation
Eigenmann Veronelli Kimyasal Tic. Ve Unit 17D, Lansbergh Place
San. A.Ş. CPL AROMAS MYANMAR Tomas Morato Avenue CONNECT WITH US
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Kule iş Merkezi No:18 Kat:15 D.24 Telephone: +632 373 4419
Min Ye Kyaw Swar Condo,
34742 Kadıköy – İstanbul Turkey Fax: 632 373 4419
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T: +90 216 251 20 40
+95 9798480224
F: +90 216 266 51 52
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