GOING FOR GOLD THEWINE CHALLENGE - Gustobar

Page created by Ruth Patton
 
CONTINUE READING
GOING FOR GOLD THEWINE CHALLENGE - Gustobar
EVERYTHING YOU NEED TO KNOW ABOUT

              INTERNATIONAL
             THE
         9
             WINE CHALLENGE
GOING
FOR
GOLD
PAGE 6

How the
IWC works
PAGE 8

                   Promoting your
                   achievement
                   PAGE 12
GOING FOR GOLD THEWINE CHALLENGE - Gustobar
KEY DATES
                                                                                                                                                                                                                           THE INTERNATIONAL WINE CHALLENGE 2019

                                                                                                                                                                                                                                                                                             9
                                                                                                                                       4-5         WHY THE IWC STANDS APART FROM
                                                                                                                                                   OTHER WINE COMPETITIONS                                     10-11          HOW THE
                                                                                                                                                                                                                              TASTINGS WORK
                                                                                                                                                                                                               The rigorous process explained.
                                                                                                                                                                                                                                                           16-17         RESULTS AND
                                                                                                                                                                                                                                                                         AWARDS DINNER
                                                                                                                                                                                                                                                           The big, glamorous reveal.

                                                                                                                                       6-7 GOING FOR GOLD
                                                           Entry opens       3 September 2018

                                                                                                                                                                                                                 12-13           STICKING
                                                           Entry             Postal: 4 October 2018
                                                           deadline          Online: 24 October 2018
                                                                                                                                                                                                                                 OUT!
              TRANCHE 1                                    Samples           Delivery deadline (IWC shipping deal): 19 October 2018
                                                                             Delivery deadline (shipping privately):
                                                                             International shipments:
                                                                             From 3 September to 25 October 2018
                                                                                                                                       What can you win? The importance of the IWC’s Gold, Silver
                                                                                                                                       and Bronze awards – and how they could lead to Trophies
                                                                                                                                       and Champion status.
                                                                                                                                                                                                                 How the Gold, Silver and Bronze
                                                                                                                                                                                                                 awards could boost your business.

                                                                             UK shipments: From 29 October to 2 November 2018
                                                           Judging           12-16 November 2018
                                                           Results           29 November 2018

Entry opens
Entry
               3 December 2018
               Postal: 14 February 2019
                                                                                                                                                                                                                                                           18-19         THE KEY
                                                                                                                                                                                                                                                                         INFORMATION

                                                                                                                                                                                                                 14-15 DISCOVERED
deadline       Online: 8 March 2019                                                                                                                                                                                                                        How to enter the timeline,

                                                                                              TRANCHE 2
                                                                                                                                                                                                                                                           shipping details etc.
Samples        Delivery deadline (IWC shipping deal): 1 March 2019
               Delivery deadline (shipping privately)
               International shipments: From 3 December 2018 to
                                                                                                                                                                                                                 The IWC Discovery Tastings and
               7 March 2019
                                                                                                                                                                                                                 other opportunities.
               UK shipments: From 11 to 22 March 2019
Judging        1-11 April 2019

                                                                                                                                      8-9 BEHIND
Results        Medals announced online: 8 May 2019
                                                                                                                                                 THE
                                                                                                                                          SCENES
                                                                                                                                      What goes on before

                                                                                                                                                                                                                                                           20 SAVE THE DATE
                                                                                                                                      the tastings.

Judging             15-16 April 2019
                                                                        TROPHY                                                                                                                                                                                     IWC Awards Dinner 2019.

                                                                        TASTING
                                                                                                                                        WELCOME
Trophies results    9 May 2019

                                                                                                                                                                                                 clear that the wine trade needs all the
                                                                                                                                                                                                 support it can get.

                                                                                                                                                                                                 The impartial endorsement of your wines by

                        IWC
                                                                                                                                                                                                 the IWC’s expert judges has never been more
                                                                                                                                                                                                 important.
                                                                                                                                        As the International Wine Challenge (IWC)

                     DISCOVERY
                                                                                                                                        moves towards its fourth decade, it’s worth              The IWC has won its reputation by being
                                                                     At London Wine Fair: 20-22 May 2019                                pausing to consider exactly what the IWC                 scrupulously fair. Judges do not specialise.
                                                                                                                                        does. The IWC exists to provide an impartial             Everyone tastes everything. This eliminates
                                                                     At The Restaurant Show: 7-9 October 2019

                      TASTING
                                                                                                                                        assessment of the wines entered, which                   the possibility that judges specialising in a
                                                                                                                                        helps the international wine industry find new           particular region may recognise wines and be
                                                                                                                                        ways to market, particularly for the wines               biased in the score they award.
                                                                                                                                        awarded medals by the IWC.
                                                                                                                                                                                                 Wines that win medals at the IWC win them

                                                                                         IWC
                                                                                                                                        At present, the world faces an economic                  in a truly blind tasting.
                                                                                                                                        outlook that several commentators predict to
                                                                                                                                        be gloomy over the medium term, so it is                 Charles Metcalfe, Co-Chair

                   Tuesday 9 July 2019                                                  AWARDS
                                                                                        DINNER                                          CONTACT US                                WINE ENTRIES AND JUDGING                   SHIPPING OF SAMPLES              INVOICING AND PAYMENT
                   at the Grosvenor House Hotel, Park Lane, London

                                                                                                                                                                                                                             (IWC SHIPPING DEAL)
                                                                                                                                        Chris Ashton                              Alex Redfern                               Jacques Jordaan                  Beata Saluga-Tibble
                                                                                                                                        Director                                  IWC Event Manager                          Hellmann Beverage Logistics      Finance Department

                                                                                                                                        T: +44 (0)1293 610416                     T: +44 (0)1293 610395                      T: +44 (0)1304 248 390           T: +441293 610311
                                                                                                                                        E: chris@internationalwinechallenge.com   E: alex@internationalwinechallenge.com     E: iwc@hellmann.net              E: Beata.Saluga-Tibble@wrbm.com
                                 www.internationalwinechallenge.com
GOING FOR GOLD THEWINE CHALLENGE - Gustobar
THE   INTERNATIONAL WINE CHALLENGE 2019                                                                           THE   INTERNATIONAL WINE CHALLENGE 2019
    9

                                                                                                                                                                               9
                                                                              The sheer number of times a wine is
                                                                              tasted is what makes the International
                                                                              Wine Challenge truly unique.

                                                                                                                                1984 350
                                                                              Every wine entered into the competition
                                                                              will be tasted by a minimum of 12
                                                                              different judges including Masters of
                                                                              Wine.
                                                                                                                                When the International        The number of
                                                                              This process, along with the unbiased                Wine Challenge           international wine
                                                                                                                                (IWC) was established.     experts who judged
                                                                              nature of the expert judging, ensures
                                                                                                                                                            the competition in
                                                                              that no good wines miss out on a                                                    2018.
                                                                              medal from the IWC.

                                                                                                                                     37
                                                                                                                                   The number of
                                                                                                                                countries where the
                                                                                                                                                                12
                                                                                                                                                         The minimum number
                                                                                                                                                             of international
                                                                                                                                 judges come from.       judges who taste each
                                                                              “For me, it’s the thoroughness of the                                       medal-winning wine
                                                                              judging process. I’ve judged at wine                                          (over 3 separate
                                                                                                                                                               occasions).
                                                                              competitions in Australia, New Zealand,
                                                                              South America and South Africa as well
                                                                              as in Europe, and I know of no other
                                                                              competition that spends a week
                                                                              selecting the medal-worthy wines, and

                                                                                                                                     55                        1.2
                                                                              then another week deciding which

    WHAT SETS THE IWC
                                                                              medals to award them. A wine that wins
                                                                              a medal has been tasted at least three
                                                                              times, and possibly up to seven!”

                                                                                                                                                              BILLION
                                                                              Charles Metcalfe, Co-Chair

    APART FROM OTHER
                                                                                                                                   The number of          The number of people
                                                                                                                                 countries entering        worldwide who saw
                                                                                                                                      in 2018.            the media coverage of
                                                                                                                                                          the IWC 2018 results.

    COMPETITIONS?                                                             “The IWC is special because of the
                                                                              structure of the competition, the quality
                                                                              of our judges and the rigour of our
                                                                              judging process.”
                                                                              Peter McCombie MW, Co-Chair
                                                                                                                                   20%
                                                                                                                           The average increase in
                                                                                                                           sales for wines carrying
                                                                                                                          IWC medal stickers*. The
                                                                                                                           stickers also encourage
                                                                                                                          shoppers to spend a little
                                                                                                                              extra on the wines.
                                                                                                                                                                  8
                                                                                                                                                          The minimum number
                                                                                                                                                         of checks on each bottle
                                                                                                                                                         to ensure the process is
                                                                                                                                                         reliable from delivery to
                                                                                                                                                          tasting by the judges.

                                                  For further details visit                                               *Case-study IWC and Marks &
4                               www.internationalwinechallenge.com
                                                                                                                          Spencer Dec 2015                                           5
GOING FOR GOLD THEWINE CHALLENGE - Gustobar
THE   INTERNATIONAL WINE CHALLENGE 2019                                                                                                                              THE   INTERNATIONAL WINE CHALLENGE 2019
    9

                                                                                                                                                                                                                                             9
                                                                                                                                  IWC Medals
        “For an Austrian producer to win the white wine Trophy                                     “We are increasing
        of the world, it’s amazing! As a fairly young winemaker                                    our production to meet
        receiving this award after two years of winemaking is just                                 the growing demand
        like mind-blowing.”                                                                        from our export
                                                                                                   markets. Since being
        Lorenz Hass-Allram, IWC Champion White Wine 2018, Weingut Allram
                                                                                                   awarded the IWC
                                                                                                   Great Value Champion
                                                                                      Red Trophy last month, we have              THE TROPHIES
                                                                                      seen our orders increase.”
                                                                                                                                  A Gold medal is a great achievement. It's something to celebrate and shout about. But it's also
                                                                                                                                  a gateway to other prestigious awards...
                                                                                      Faouzi Issa, Domaine des Tourelles, Great

    GOING
                                                                                      Value Champion Red 2018
                                                                                                                                                        RNATION                                                   RNATION
                                                                                                                                                      TE                                                        TE

                                                                                                                                                                AL

                                                                                                                                                                                                                           AL
                                                                                                                                                 IN

                                                                                                                                                                                                           IN
                                                                                                                                                 CH

                                                                                                                                                                 19

                                                                                                                                                                                                          CH

                                                                                                                                                                                                                           19
                                                                                                                                                    AL               0                                       AL               0
                                                                                                                                                         LEN G E 2                                                LEN G E 2

                                                                                                                                                    GREAT VALUE                                                  PLANET
                                                                                                                                                     CHAMPION                                                     EARTH
                                                                                                                                                      AWARDS                                                     AWARDS

                                                                                                                                  GREAT VALUE AWARDS                                      PLANET EARTH AWARDS

    FOR GOLD
                                                                                                                                  IWC Great Value Awards are given to wines that          These accolades are won by wines that have
                                                                                                                                  win a Gold or Silver medal and meet specific            been awarded a Trophy or Gold medal in the
                                                                                                                                  volume, availability and pricing criteria.              competition and are certified as sustainable,
                                                                                                                                                                                          organic, biodynamic or Fairtrade.
                                                                                                                                  The IWC will announce the Great Value Trophy
                                                                                                                                  winners on 9 May 2019 with the Great Value              Entrants must complete the certification
                                                                                                                                  Champions in the categories of red, white,              question in section 4 of the entry form and be
                                                                                                                                  rosé, sparkling, fortified and sweet announced          able to produce official certification upon
                                                                                                                                  at the Awards Dinner in July.                           request by the IWC.
                                                                                                                                  To be considered for this award producers must
                                                                                                                                  accurately complete section 6 (Production and

    W
                                                                                                                                  Retail) of the online entry form.
                                                                                                                                                                                                                  RNATION
                                                                                                                                                                                                                TE
            inning a medal at the IWC is the ultimate third party

                                                                                                                                                                                                                           AL
                                                                                                                                                                                                           IN
            endorsement of your brand. While a gold medal is the goal                                                                                      RNATION
                                                                                                                                                         TE

                                                                                                                                                                                                          CH

                                                                                                                                                                                                                           19
                                                                                                                                                                                                             AL               0
            of many producers who enter the competition, silver and

                                                                                                                                                                     AL
                                                                                                                                                                                                                  LEN G E 2

                                                                                                                                                   IN
            bronze medals are also recognised as a significant                                                                                                                                                   SPECIAL
                                                                                                                                                                                                                 AWARDS

                                                                                                                                                   CH

                                                                                                                                                                     19
        achievement and can help to boost a brand’s image and sales.                                                                                   AL
                                                                                                                                                            LEN G   E2
                                                                                                                                                                       0

                                                                                                                                                                                          SPECIAL AWARDS
                                                                                                                                                         WINEMAKER
                                                                                                                                                         OF THE YEAR
        Entering the competition is also an excellent way to
        benchmark your wine against the rest of the world.
                                                                                                                                                                                          These awards aim to recognise excellence in
        Most wines that succeed in getting through the second
        round will either receive a Gold, Silver or Bronze
                                                                                                                                  WINEMAKER OF THE YEAR AWARDS                            the global wine trade.

        medal or be given a Commended award. They are                                                                             The IWC collates data from the results of the           The Len Evans Trophy is awarded to
        also awarded points.                                                                                                      competition, analyses and scores it to                  companies which have consistently excelled in
                                                                                                                                  determine the winners of the Winemaker of the           the IWC over the past five years.
        Gold medal-winning wines from Tranche 1 and                                                                               Year awards. Producers are awarded points for
        Tranche 2 of the competition go on to be judged                                                                           each wine entered into the competition that             The James Rogers Trophy is given to the best
        together to select the IWC 2019 Trophy                                                                                    have won a Trophy, Gold, Silver, Bronze medal           new wine entered into the competition in its
        winners. There are regional, varietal, and                                                                                or commended award. Points are deducted for             first year of production. To be in with a chance
        national trophies to be won.                                                                                              wines submitted into the competition that did           of winning the James Rogers Trophy it is
                                                                                                                                  not win an award.                                       important that producers complete section 6
        All IWC national trophy winners are then
                                                                                                                                                                                          of the entry form.
        tasted against each other to find the                                                                                     The results are then weighted based on the
        Champion Trophy winners in the                                                                                            volume of entries and finally given an average          The IWC Personality of the Year and Lifetime
        categories of red, white, rosé, sparkling,                                                                                score per wine. Only wines submitted within             Achievement Awards are bestowed on those
        fortified and sweet.                                                                                                      five years of the most recent vintage will be           people within the trade who have shown
                                                                                                                                  included in a producer’s score for a Winemaker          dedication and commitment beyond the norm,
                                                                                                                                  of the Year Award. Bonus points are awarded for         and have made a real difference to the global
                                                                                                                                  wines that are in the most recent vintage.              wine industry.

                                                          For further details visit                                                                                        For further details visit
6                                     www.internationalwinechallenge.com                                                                         www.internationalwinechallenge.com                                                              7
GOING FOR GOLD THEWINE CHALLENGE - Gustobar
THE   INTERNATIONAL WINE CHALLENGE 2019                                                                                                                                           THE   INTERNATIONAL WINE CHALLENGE 2019
      9

                                                                                                                                                                                                                                                                   9
                                                                                                   TIP:
                                                                                          Use the IWC Global
                                                                                    Shipping Service by Hellmann            “The Co-Chairs are crucial, as we are there to rescue unfairly dismissed wines in the first week, and to
                                                                                   Beverage Logistics, our logistics        keep the standard of medals uniform in the second week. But we don’t change scores randomly. Any Co-
                                                                                   partner. This is the most reliable       Chair who wants to change a score has to have his or her change ratified by another Co-Chair. ”
                                                                                    and cheapest shipping service           Charles Metcalfe, Co-Chair
                                                                                  available. For only £53 all charges
                                                                                    associated with duty, storage,
                                                                                     carriage, UK clearance and
                                                                                          taxes on samples
                                                                                              are covered.

    BEHIND
                                                                                             STEP 1:                           STEP 2:                              STEP 3:                                    STEP 4:                            STEP 5
                                                                                          SHIPPING                            ARRIVAL                       SORTING AND                                  PICKING AND                           JUDGING
                                                                                          SAMPLES                                                          PHOTOGRAPHING                                  FLIGHTING
                                                                                       Producers send their wine        When the wines arrive at             The bottles are placed on                    Wines are picked from the          The wines are judged by
                                                                                          samples to the IWC.           the IWC their details are           shelves in our temperature                  shelves and put into ‘tasting       international experts (see
                                                                                                                        checked, the bottles are             controlled storage facility.            flights’ – a group of wines with a   pages 10-11 for details of the

    THE
                                                                                                                        given a unique code and               Wines are organised by                 similar style and from the same       judging process and how it
                                                                                                                           put in safe storage.           country then style so that they           country and region. All flights are      could lead to a medal or
                                                                                                                                                          are easy to locate. At this stage           then put into blind tasting bags               trophy).
                                                                                                                                                           wines are also photographed                  and tagged with their unique
                                                                                                                                                            for our website, app and for                 identifier to keep their true
                                                                                                                                                             use in IWC press releases.             identity concealed. To ensure the
                                                                                                                                                                                                    process is reliable, each bottle is
                                                                                                                                                                                                       checked at least 8 times from
                                                                                                                                                                                                     delivery to tasting by the judges.

    SCENES
    WHAT HAPPENS BEFORE THE TASTING?
                                                                                         WHO TASTES
                                                                                         THE WINES?
                                                                                         THE JUDGES
                                                                                                                                    “Judging is collegiate, which means at any one time a number of experienced experts are tasting
                                                                                                                                    and discussing the wines. Judging is not ego driven, although you have to have a healthy ego to
                                                                                                                                    be a good judge; we have genuine discussions about wine quality, so that rather than averaging
                                                                                                                                    scores we consider the real quality. This gives us better results.”
                                                                                                                                    Peter McCombie MW, Co-Chair

    A
                                                                                         CO-CHAIRS                                  PANEL CHAIRS                                                     SENIOR JUDGES
          simple explanation of the complex system                                       At the helm of the judges are              Co-Chairs are supported by Panel Chairs,                         Senior Judges are individuals with great palates and
          that ensures all wines are tasted fairly                                       six Co-Chairs, each of them                whose crucial role is to control the individual                  considerable experience. They include Masters of Wine,
                                                                                         leaders in their field. Between            tasting panels to ensure that the quality,                       winemakers, senior wine buyers and specialist wine
                                                                                         them, they taste every single              potential and typicity of every wine is                          writers who are used to tasting large numbers of wines
                                                                                         medal-winning wine, ensuring               assessed fairly, professionally and consistently.                within their daily work and have a thorough knowledge
                                                                                         that only the best succeed. They                                                                            of a broad range of wines.
                                                                                         are Sarah Abbott MW, Tim Atkin             The Panel Chairs are in attendance for the
                                                                                         MW, Oz Clarke, Dr Jamie                    full 10 days of judging and, like the Co-                        For a full list of the hundreds of expert judges from all
                                                                                         Goode, Peter McCombie MW                   Chairs, are the IWC's core group of tasters.                     over the world who tasted the wines for IWC 2018, visit
                                                                                         and Charles Metcalfe.                                                                                       the International Wine Challenge website.

                                                      For further details visit                                                                     For further details visit
8                                   www.internationalwinechallenge.com                                                        www.internationalwinechallenge.com                                                                                                           9
GOING FOR GOLD THEWINE CHALLENGE - Gustobar
THE   INTERNATIONAL WINE CHALLENGE 2019                                                                                                                                                                      THE   INTERNATIONAL WINE CHALLENGE 2019
           9

                                                                                                                                                                                                                                                                                         9
     HOW THE
                                                                                                                                        “I believe that blind tasting is
                                                                                                                                        the only honest way to assess
                                                                                                                                        wines. Any experienced taster
                                                                                                                                        has biases for or against wines
                                                                                                                                        or producers, unconscious or

     TASTINGS T
                                                                                                                                        not. Blind tasting removes
                                                                                                                                        those biases.”
                                                                                                                                        Charles Metcalfe, Co-Chair

        WORK
                                                                                           he IWC offers two entry dates
                                                                                           – Tranche 1 in November and                  FLIGHTING                                       TEMPERATURE                                        RECYCLING
                                                                                           Tranche 2 in April. But the
                                                                                           process for selecting the
                                                                                                                                        The wines are put in new ‘tasting flights’ or
                                                                                                                                        group of wines with a similar style and from
                                                                                                                                                                                        CONTROLLED STORING                                 At the end of each day’s judging, bottles,
                                                                                                                                                                                                                                           leftover wine, packaging and corks all get
                                                                                                                                        the same country or region.                     All wines awarded a Gold medal or fall into        recycled.
                                                                                           medal-winning wines is the                                                                   the Great Value category are transported to
                                                                                                                                        All flights are then tagged with their unique   a temperature controlled storage facility,         In 2017 the IWC recycled 10.5 cubic metres
                                                                                       same, with each Tranche split                    identifier and put into new blind tasting       where they will be kept until the Trophy           of wine and 231 cubic metres of polystyrene
                                                                                       into Round 1 and Round 2.                        bags.                                           Tasting.                                           was transformed into insulation for houses.

 TASTING – ROUND 1                              TASTING – ROUND 2                               MEDALS ANNOUNCEMENT                    TASTING – TROPHY ROUND                            TASTING – CHAMPION                                    TROPHIES
 In round one, wines are either marked
 as ‘out’, given a Commended award or
                                                Round two of the judging begins a few
                                                days after round one.
                                                                                                Wines that have won Gold, Silver or
                                                                                                Bronze or received a Commended
                                                                                                                                       Wines awarded Gold medals in
                                                                                                                                       Tranche 1 and Tranche 2 progress to
                                                                                                                                                                                         TROPHIES ROUND                                        ANNOUNCEMENT
 progress to the next round as a medal                                                          award can immediately promote their    the Trophy round which takes place a              All Trophy-winning wines are re-                      Wines that have won a Trophy award
 hopeful.                                       This time wines are marked as ‘out’,            success. There is no news embargo      few days after round 2 of Tranche 2.              tasted by the IWC Co-Chairs who then                  can immediately promote their success.
                                                given a Commended award, or                     and the results will be broadcast                                                        decide which wines should receive the
 The Co-Chairs re-taste all ‘outs’ and          awarded Gold, Silver or Bronze                  through international press releases   All Gold-medal-winning wines are                  highest IWC award, the Champion                       All Champion Trophy-winning wines
 Commended wines to confirm the                 medals. At this stage, points are also          and across all IWC platforms,          tasted, as are all Gold-medal-winning             Trophies:                                             will be announced at the annual IWC
 mark. If there is a disagreement in the        awarded.                                        including websites and social media.   wines that fall into the Great Value                                                                    Awards Dinner:
 result, a wine may be reentered into                                                                                                  category. Regional and national                   Champion Red Wine,
                                                                                                                                                                                         Champion White Wine,                                  Great Value Champion Awards
 round two to give it another chance.           All wines are re-tasted by the IWC Co-          IWC medal stickers can be purchased    Trophies and Great Value medals are
                                                                                                                                                                                         Champion Sparkling,                                   Own Label Range Award
                                                Chairs to verify the results.                   from the IWC shop or the electronic    awarded.
                                                                                                                                                                                         Champion Fortified Wine,                              Planet Earth Awards
                                                                                                files downloaded for free.
                                                                                                                                                                                         Champion Sweet Wine,                                  Champion Wine Awards
                                                                                                                                                                                         Champion of Champions.                                Champion of Champions
                                                                                                                                                                                                                                               Winemaker of the Year Awards
                                                                                                                                                                                                                                               IWC Special Awards

                                                           For further details visit                                                                                                       For further details visit
10                                         www.internationalwinechallenge.com                                                                                                www.internationalwinechallenge.com                                                                              11
GOING FOR GOLD THEWINE CHALLENGE - Gustobar
THE   INTERNATIONAL WINE CHALLENGE 2019                                                                                                                                         THE   INTERNATIONAL WINE CHALLENGE 2019
      9

                                                                                                                                                                                                                                      9
     STICKING
     OUT              To help medal-winning producers
                      make the most of their success, the
                      IWC produces high-shine, foil bottle
                      stickers. These stickers are a
     proven sales tool which can directly influence a
     customer’s purchasing decision.
     An independent study has shown that IWC medal stickers increase average sales
     of an award-winning wine by 15% and also encourage shoppers to spend a little
     extra on wines that have won an award.

     The medal and/or IWC Points stickers can be purchased online via the IWC shop in
     rolls of 1,000 or 5,000 (right or left leading) with significant discounts for large orders.
     International delivery is free of charge and stickers can be ordered as soon as the results
     of the competition are announced.

     Electronic copies of medal logos along with temporary medal certificates can also be
     downloaded via your IWC account for use on your promotional material. There is no embargo on
     the IWC results so we encourage all medal winners to make the most of these sales tools as soon as
     the results are publicised.

     All IWC medal winners are entitled to use these logos for a period of three years from the date of the award.

          TASTING NOTES                         When the results are announced entrants can
          Tasting notes for all
          medal-winning
                                                log in to their online IWC account to:
                                                • Check the results                                                  MEDIA COVERAGE
                                                                                                                     The results receive widespread
                                                                                                                                                              “Having award-winning wines highlighted in our stores gives
                                                                                                                                                              both our expert staff and our customers the confidence to try a
          wines will be                         • Print off temporary certificates for
                                                                                                                     coverage online and in newspapers        bottle. What's more, having tastings and promotions which focus
          available on the IWC                    medal-winning wines                                                and magazines, reaching an estimated     on these wines gives our customers the chance to test their
          website shortly after                 • Download medal artwork in jpg, png and                             1.2 billion people worldwide.
                                                                                                                                                              tastes against some of the biggest names in the industry – it's a
          the announcement of                     psd formats                                                        The results are broadcast through        really exciting and engaging asset.”
          the results.                          • Order IWC medal stickers                                           international press releases and
                                                                                                                     across all IWC platforms including       Jack Merrylees, PR and Events Manager, Majestic Wine
                                                                                                                     websites and social media.

                                                       For further details visit                                                                             For further details visit
12                                    www.internationalwinechallenge.com                                                                            www.internationalwinechallenge.com                                                    13
GOING FOR GOLD THEWINE CHALLENGE - Gustobar
THE   INTERNATIONAL WINE CHALLENGE 2019                                                                                                               THE   INTERNATIONAL WINE CHALLENGE 2019
       9

                                                                                                                                                                                                                                          9
                                                                                                                                                           THE IWC FAMILY
     DISCOVERY                                                                        HOW TO ENTER                                                         IWC MERCHANT AWARDS UK AND SPAIN

     TASTING
                                                                                                                                                           The IWC Merchant Awards are all about rewarding
                                                                                       To enter the Discovery Tasting, please see section 2 on the
                                                                                                                                                           small and large businesses for the excellence of the
                                                                                       entry form. It is essential that you indicate your primary
                                                                                                                                                           work they do in selling wine and helping to bring
                                                                                       focus (off-trade independent, off-trade multiple or on-
                                                                                                                                                           wine to consumers all over the UK and Spain. The
                                                                                       trade) so that we can categorise your wine correctly.               IWC Merchant Awards continue to recognise and
                                                                                                                                                           reward the rich diversity of the wine retail
                                                                                       The fee for participating at the Discovery Tasting is £65 per
                                                                                                                                                           market. This in turn will generate PR and
                                                                                       entry/wine and two additional samples are required. The
                                                                                                                                                           marketing opportunities to showcase the
                                                                                       cost to ship wines to be included in the Discovery Tasting          winner’s achievements to their existing and

     A PLATFORM TO
                                                                                       using the IWC shipping deal is £57.32.                              potential customers.
                                                                                       * Plus VAT, where applicable. You may request to pay in € or US$,

                                                                                                                                                           IWC ENGLISH CELLAR DOOR OF
                                                                                       and the price will be calculated at the current market rate.

                                                                                                                                                           THE YEAR AWARD

     THE UK MARKET
                                                                                                                                                                                                                              RNATION
                                                                                                                                                                                                                            TE

                                                                                                                                                                                                                                         AL
                                                                                                                                                                                                                      IN
                                                                                                                                                           The IWC is partnering with the National Tourist
                                                                                                                                                           Board, Visit England, on an initiative launched in
                                                                                                                                                           2016 to discover and celebrate the country’s best

                                                                                                                                                                                                                      CH

                                                                                                                                                                                                                                          19
                                                                                                                                                                                                                       AL           0
                                                                                                                                                           vineyard experiences. The IWC Cellar Door of the               LEN G E 2
                                                                                                                                                           Year Award is a category that will assess the                 ENGLISH
                                                                                                                                                                                                                       CELLAR DOOR
                                                                                                                                                           overall customer service and touristic value                OF THE YEAR

     The Discovery Tasting provides a unique                                                                                                               delivered by English wine producers. This category
                                                                                                                                                           is the first of its kind at an internationally recognised competition,
     platform for IWC competition entrants who                                                                                                             as the IWC continues to lead the way in innovation within the wine
                                                                                                                                                           industry.
     are seeking representation in the UK.

     O
                                                                                                                                                           IWC SAKE AWARDS
           nly wines that do not yet have an importer to the UK are eligible                                                                               The IWC Sake competition was introduced in 2007 and has grown
           to participate in this opportunity.                                                                                                             exponentially with hundreds of sake being entered from Japan,
                                                                                                                                                           Canada, Norway and the USA in the past. The IWC employs a vast
          Buyers from all channels, including supermarkets, agents,                                                                                        number of international sake experts to judge the competition each
          independents, and major restaurant and hotel chains, attend                                                                                      year. Sake competition adheres to the same strict processes as the
     the IWC Discovery Tasting.                                                                                                                            International Wine Challenge which combined with the experience
                                                                                                                                                           of the panel undoubtedly make the IWC Sake competition the most
     Discovery Tasting wines are presented depending on their target                                                                                       credible of its kind.
     audience: off-trade (independent merchants, high street retailers                                                                                                                                                             WINE CHAL
                                                                                                                                                                                                                               NAL          LEN
     and supermarkets), which is split into off-trade independent and off-                                                                                                                                                  TIO

                                                                                                                                                                                                                            A
                                                                                                                                                           IWC CHINA (IWCC)

                                                                                                                                                                                                                                              GE
                                                                                                                                                                                                                          RN

                                                                                                                                                                                                                                                 CHI
     trade multiple, and on-trade (restaurants, hotels and bars). Within

                                                                                                                                                                                                                      INTE

                                                                                                                                                                                                                                                    NA
     these categories, the wines are further grouped by country and style,
     enabling buyers to easily browse and find products relevant to them.                                                                                  The International Wine Challenge has announced

                                                                                                                                                                                                                                                  ࢵ
                                                                                                                                                                                                                       ࢵ

                                                                                                                                                                                                                                              Ӿ
                                                                                                                                                                                                                        ᴬ
                                                                                                                                                                                                                  ៯          
                                                                                                                                                           the launch of IWC China, a new standalone awards         ។ ᯌ ౴ ᩦ
                                                                                                                                                                                                                       ೴
                                                                                                                                                           and accreditation event focused on the Chinese wine
                                                                                                                                                           market. The IWC is joining forces with the Shanghai International
                                                                                                                                                           Wine Challenge (SIWC), which has been running wine competitions
                                                                                                                                                           in China for 13 years.

                                                                                                                                                           “A large proportion of wines entered into the IWC do
                                                                                                                                                           not have distribution in the UK. If the producers who
                                                                                                                                                           make them win IWC medals, they use these in markets
                                                                                                                                                           all over the world to enhance their distribution. And a
                                                                                                                                                           good medal gives them a better chance of getting a
                                                                                                                                                           UK distributor, as well. Certainly, UK importers and
                                                                                                                                                           retailers are proud of IWC awards, but they are
                                                                                                                                                           probably used even more outside the UK.”
                                                                                                                                                           Charles Metcalfe, Co-Chair

                                                          For further details visit                     For further details visit
14                                      www.internationalwinechallenge.com            www.internationalwinechallenge.com                                                                                                                          15
GOING FOR GOLD THEWINE CHALLENGE - Gustobar
THE   INTERNATIONAL WINE CHALLENGE 2019                                                                                         THE   INTERNATIONAL WINE CHALLENGE 2019
     9

                                                                                                                                                                                   9
                                                                               T
     IWC
                                                                                      he awards dinner is a great
                                                                                      opportunity to network with the
                                                                                      industry, celebrate your success and
                                                                                      hard work... and taste the top wines.

                                                                                The IWC 2019 Awards Dinner will take
                                                                                place in London on 9 July 2019.

     AWARDS
                                                                                This exclusive event – often dubbed the
                                                                                ‘Oscars’ of the Wine Trade – is where the
                                                                                highly anticipated results of the
                                                                                Champion Trophy winners, Merchant of
                                                                                the Year Awards and Winemaker of the

     DINNER
                                                                                Year Awards are announced.

                                                                                There is no news embargo and the results will be
                                                                                broadcast through international press releases and
                                                                                across all IWC platforms including websites and social
                                                                                media. We encourage all our winners to take advantage
                                                                                of the tools we provide to promote their success:

                                                                                • High-shine, foil bottle stickers to make wines stand
                                                                                  out in shops
                                                                                • Free digital medal logos for use online and in print
                                                                                • Free digital Champion logos for online and in print

                                                                                  Watch the highlights from the IWC 2018
                                                                                  ceremony at YouTube/winechallenge

                                                   For further details visit                  For further details visit
16                               www.internationalwinechallenge.com            www.internationalwinechallenge.com                                                                      17
GOING FOR GOLD THEWINE CHALLENGE - Gustobar
THE   INTERNATIONAL WINE CHALLENGE 2019                                                                                                                                                                        THE   INTERNATIONAL WINE CHALLENGE 2019
           9

                                                                                                                                                                                                                                                                                   9
     HOW TO                                               HERE’S THE                              TRANCHE 1

                                                          ESSENTIAL
                                                                                                  Online entries
                                                                                                  from 3 September

                                                          INFORMATION
                                                                                                  to 24 October 2018

      ENTER
                                                                                                                                                    NO POLYSTYRENE PLEASE

                                                                                                                                           T
                                                          Select the best tranche                 TRANCHE 2
                                                          for you and your wine.                  Online entries from                               he IWC are enthusiastic recyclers. We recycle all leftover wine, corks, bottles and
                                                          Tranch 1 judging takes                  3 December 2018 to                                packaging. In the past, polystyrene waste went to a company that turned it into
                                                          place in November 2018 and              8 March 2019                                      insulation for homes. However, there is now a glut of polystyrene in the UK and we
                                                          Tranche 2 in April 2019.                                                                  are now unable to recycle it. So, this year, we are asking producers to use more eco-
                                                                                                                                                    friendly materials for packaging, such as cardboard inners!

ENTER THE                                      SUBMIT                                                SHIPPING                        DELIVERY COST                                                             SHIPPING                                       COST OF
COMPETITION                                    YOUR ENTRY                                                                                                                                                      AGENTS                                         ENTRIES
Entering online will save you money.           Complete and submit your entry before the             Arrange shipment of your wine   The International Wine Challenge strongly suggests that                   Countries where a Hellmann Beverage            Global online entry fee:
Register on the IWC website or log in          relevant deadline dates.                              samples. We recommend using     participants use the Hellmann Beverage Logistics shipping                 Logistics agent is available are listed        £127+VAT*
to your account if you have entered                                                                  the IWC shipping deal using     service. Producers who use this service will save hundreds of             below. For full contact details visit:
                                                                                                     Hellmann Beverage Logistics.    pounds in fees and taxes. The cost of the IWC shipping deal               www.internationalwinechallenge.com/s           *VAT payable where
previously. Alternatively, download and        If you would like to enter the Discovery Tasting                                                                                                                                                               applicable. You may
                                                                                                                                     covers all charges associated with duty, storage, carriage, UK            hipping-your-wines.html
complete the paper entry form from             make sure you tick the relevant box on the                                            clearance and taxes on samples supplied.                                                                                 request to pay in € or
www.internationalwinechallenge.com             entry form. See page 14 for details.                                                                                                                            Hellmann Beverage Logistics agents             US$, and the price will
                                                                                                                                     The cost of using this service for one entry is £53* in addition          are available in Australia, Austria,           be calculated at the
                                                                                                                                     to the standard entry fee. If you have entered a wine into the            Brazil, Canada, Chile, Croatia, France,        current market rate.
                                                                                                                                     Discovery Tasting, where two extra samples are required, this             Germany, Greece, Hungary, Italy, Japan,
                                                                                                                                     cost will increase to £57.32*.                                            Macedonia, New Zealand, Portugal,
                                                                                                                                                                                                               Romania, Serbia, Slovenia, South
                                                                                                                                     *Plus VAT where applicable. You may request to pay in € or US$,           Africa, Spain, USA.
                                                                                                                                     and the price will be calculated at the current market rate.

                                                                                                                                     For more information,
                                                                                                                                     please contact:
                                                                                                                                     iwc@wrbm.com

                                                          For further details visit                                                                                                            For further details visit
18                                        www.internationalwinechallenge.com                                                                                               www.internationalwinechallenge.com                                                                            19
THE   INTERNATIONAL WINE CHALLENGE 2019

              SAVE AWARDS
                   IWC 2019
               THE DINNER
               DATE                           9th July 2019,
                                          Grosvenor House Hotel,
                                            Park Lane, London

                             To book your ticket now visit
               www.internationalwinechallenge.com
                     or email iwc@wrbm.com

                                               winechallenge
                INTERNATIONAL
               THE                             InternationalWineChallenge
               WINE CHALLENGE                  internationalwinechallenge
          9

                                               #IWC2019
You can also read