TRADE 2018 Gold Coast 2018 Commonwealth Games - QUEENSLAND AUSTRALIA - Embracing 2018

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TRADE 2018 Gold Coast 2018 Commonwealth Games - QUEENSLAND AUSTRALIA - Embracing 2018
TRADE 2018

Gol d Coa st 2018 Commonwe alth Game s
        Q U E E N S L A N D AUS TR A LI A
TRADE 2018 Gold Coast 2018 Commonwealth Games - QUEENSLAND AUSTRALIA - Embracing 2018
MINISTER’S MESSAGE

Increasingly, major sporting events are         in the ‘business of sports’—hosting and
recognised as important catalysts for           helping to deliver major international sporting
promoting international trade and investment.   events. Queensland's burgeoning knowledge
The Gold Coast 2018 Commonwealth Games          industries will be a key focus, including the
(GC2018) will be no exception.                  transformation of the Commonwealth Games
                                                Athlete’s Village into a globally recognised
GC2018 will be the biggest event held           Health and Knowledge Precinct as the
in Australia this decade, with over             centrepiece of the GC2018 legacy.
6600 competitors and officials from
70 Commonwealth nations and territories,        In addition to export opportunities, the
and up to 3000 media representatives.           positive impacts of investment directly
This will create an outstanding cultural,       and indirectly associated with GC2018 are
community and economic legacy.                  already clear. New and upgraded world-class
                                                sporting venues and enhanced transport
Trade 2018—the Gold Coast 2018                  infrastructure will provide catalysts for
Commonwealth Games Trade and                    growth long after GC2018.
Investment Program—will see all levels of
government working together to showcase         GC2018 will be a memorable celebration
the Queensland and Gold Coast economies         of our commercial and cultural ties to the
to the world, promote them as attractive        Commonwealth. Through Trade 2018, we look
places to do business and pursue export         forward to working closely with our partners
and investment attraction opportunities.        in the City of Gold Coast and the Australian
                                                Government to maximise the long-term
This exciting program will focus on four        international business legacy of GC2018.
key sectors, reflecting shared priorities
across local, state and national program        Honourable Kate Jones MP
partners. These sectors include health and      Minister for Education and
knowledge, food and agribusiness, education     Minister for Tourism, Major Events
and training, and Queensland’s expertise        and the Commonwealth Games
TRADE 2018 Gold Coast 2018 Commonwealth Games - QUEENSLAND AUSTRALIA - Embracing 2018
MAYOR’S MESSAGE

The Gold Coast is a city like no other—inspired
by lifestyle and driven by opportunity.

The Gold Coast is well and truly open for
business and the entrepreneurial spirit has
been a hallmark of our city for many years now.
It is a city where the ‘have-a-go’ spirit is strong
and people are proud to live, work, study, start
and grow a business, and raise a family.

I am particularly excited about the business,
                                                      A unique opportunity
trade and investment opportunities in the lead-
up to and during the GC2018 Commonwealth              In April 2018, the Gold Coast will host the              The Gold Coast will come alive during Games
Games.                                                21st Commonwealth Games, attracting more                 time in an 11-day celebration of sport and
                                                      than 6600 athletes and team officials from               culture. An exciting program of business
Trade 2018 is a whole-of-government                   70 nations and territories. While it is the fifth        events and opportunities will accompany this
partnership that leverages the strategic              time the Games have come to Australia, it is             world-class sporting event in the lead-up to,
importance of the Commonwealth and                    the first time they have been held in a regional         during and after the Games. This provides a
prioritises key markets and opportunities             Australian city—showcasing a growing                     unique opportunity for international investors
across our investment, tourism, business and          economy in the midst of transformation.                  and buyers to directly experience the depth
education sectors.                                                                                             of expertise available in Queensland and
                                                      The Gold Coast 2018 Commonwealth Games                   meet with local businesses able to meet their
We are taking advantage of our opportunity to         (GC2018) will be the biggest event the city              future needs.
shine on the world stage. The work we’re doing        has ever hosted, and the largest in Australia
now for the Games will transform the Gold             for a decade. GC2018 presents a once-in-a-
Coast from a city with potential into a truly         generation opportunity to secure long-lasting
world-class global centre.                            economic, social and reputational benefits for
                                                      the Gold Coast, Queensland and Australia.
I encourage you to join us on the Gold Coast,
as part of Trade 2018, to sustain, diversify,
prosper and grow our economy. The future
is bright as we work together to continue the
                                                                                                Beijing 2008                      London 2012
economic transformation of our great city.                                                                                         Olympics
                                                                                                 Olympics

Tom Tate                                                                                         $200m                             $200m
Mayor                                                        Athens 2004
City of Gold Coast                                            Olympics
                                                                $50m

                                                                                                                   Vancouver
                                                                                                                  2010 Winter
                                                                               Doha 2006                           Olympics            Value of major event contracts
                                                                              Asian Games
                                                                                                                   $195m               delivered by Australian suppliers
                                                                                $150m
TRADE 2018 Gold Coast 2018 Commonwealth Games - QUEENSLAND AUSTRALIA - Embracing 2018
Trade 2018                                                                                                         Phase 1: International activations

    The Commonwealth includes some of                                                                                  Following its launch at a formal ceremony at           This will frame Trade 2018 international
                                                           Commonwealth organisations including the
    Queensland’s most important trade and                                                                              Buckingham Palace on Commonwealth Day                  activities, with a parallel roadshow of business
                                                           Commonwealth Enterprise and Investment
    investment partners, including the United                                                                          (13 March 2017), the Queen’s Baton Relay is            receptions and investor briefings in key
                                                           Council, are partnering in Trade 2018.
    Kingdom, India, New Zealand, Singapore,                                                                            passing through every Commonwealth nation              markets to strategically target international
    Papua New Guinea, Malaysia and Canada.                 Activity in each market will build on                       and territory in the lead-up to GC2018.                buyers and investors, and attract visitation to
    Combined, these markets are worth more than            opportunities before, during and after GC2018,                                                                     Commonwealth House (an exclusive space
    $9.4 billion in export value to Australia, with        and will include targeted inbound and                                                                              where Games Partners will be able to host
    India worth $5.4 billion alone.                        outbound missions, international activations                                                                       business leaders from across the world)
                                                           via business receptions and investor briefings                                                                     during Games time.
    In a time of global economic change and                that run concurrently with the Queen’s Baton
    uncertainty, including the United Kingdom’s            Relay, and an extensive Games-time business-
    changing relationship with Europe, there is a          hosting program.
    new emphasis on Commonwealth trade ties                                                                                    Launch
                                                                                                                           Buckingham Palace          Caribbean                   Europe                Oceania
    including effort to define a new Commonwealth          Games-time business programming will                                                        20 May–                 16 August–            14 November–
                                                                                                                               13 March
    trade agenda.                                          incorporate a range of exclusive business                                                   27 July                29 September           24 December
                                                           events and present an exciting opportunity for
    Hosting GC2018 Commonwealth Games                      international delegates to network with local
    during a period of historic change presents            businesses, supporting new and improved
    unique opportunities to influence trade and            international relationships.
    investment across the Commonwealth.
                                                           In order to identify opportunities, attract
    Trade 2018 is being led by the Queensland              investment and facilitate export growth, a                                       Africa                 Americas                  Asia
                                                                                                                                          15 March–                27 July–             29 September–
                                                                                                                                                                                                                    Australia
    Government in partnership with the City of             three-phased approach will be taken. While                                                                                                                 2018
                                                                                                                                           20 May                 15 August               31 October
    Gold Coast. This program is working with               this will be focused on the Gold Coast,
    business and industry to leverage trade                opportunities across Queensland (particularly
    and investment opportunities in priority               in regional centres) will also be identified
    Commonwealth markets.                                  and promoted.

                                                              $551m

    $484m                 $824m                                  Malaysia                                                      $38.8b                  $500b                            $20.5b
                                             $5412m              Rank: 16         $626m
         Canada                 UK                                                                                                  Canada                  UK                   Malaysia
         Rank: 17               Rank: 8                          $686m                                                              Rank: 13                Rank: 2                Rank: 18   $98.6b
                                                      India                           PNG
                                                      Rank: 4                         Rank: 14
                                                                                                            $821m                                                                                                                         $39.7b
                                                                       Singapore                                                                                                                   Singapore
                                                                       Rank: 13                  New Zealand                                                                                       Rank: 5                      New Zealand
                                                                                                       Rank: 9                                                                                                                       Rank: 12

Queensland’s most valuable export markets—ranking of Commonwealth countries                                         Australia’s most valuable inward direct investment markets—ranking of Commonwealth countries

               Reference: Australian Bureau of Statistics, Foreign Trade 2015/16                                                                 Reference: Department of Foreign Affairs and Trade, 2015
TRADE 2018 Gold Coast 2018 Commonwealth Games - QUEENSLAND AUSTRALIA - Embracing 2018
Phase 2: Local industry engagement and inbound activations
                                                                                                                                                  International
                                                                                                                                                   activations
                                                                                                                                                                                   Phase      1
                                                                                                              2
From May 2017, Trade 2018 will work with          advantages in comparison to other agricultural
                                                                                                                                                       (from 2017)

                                                                                                    Phase
Queensland suppliers to match them with           regions around the world, including proximity
international opportunities. Queensland           to major growth markets in Asia. Queensland
and the Gold Coast will host inbound trade        will benefit from this increased demand, with
missions from key markets. These will be          the state’s assets representing an unrealised
linked to a number of defined industry            opportunity for capital investment and returns.
sectors, reflecting shared priorities across
local, state and national program partners.       International education and training                                  Local industry
These efforts will also build on the local                                                                            engagement and
                                                  The international education and training sector                    inbound activations
industry engagement work of local and state
                                                  is a major contributor to the Queensland
government agencies.                                                                                                    (from March 2017)
                                                  economy as its second-largest services
                                                  export. Education also represents a key
Priority investment opportunities                 emerging strength for the Gold Coast. In 2015,
                                                  Queensland’s international education
                                                  and training industry generated more than
Health and knowledge
                                                  $2.8 billion in export revenue and supported
                                                  almost 20,000 jobs. The Australian                                                                                 Games-time business
Through our whole-of-government Advance
                                                  international education sector’s contribution                                                                        programming
Queensland strategy, Queensland is
                                                  to export earnings is expected to almost                                                                               (from late 2017)
committed to creating the knowledge-based
jobs of the future and investing in innovation.   double to more than $33 billion by 2025.
The Gold Coast Health and Knowledge
                                                  Business of sports
Precinct will be a transformational GC2018
legacy project. For international investors,
                                                  The Gold Coast is racing up the ladder of
the precinct offers opportunities for mixed-
                                                  the world’s top sport cities. Sports Business

                                                                                                                                            3
use development in a fully planned and
                                                  International has honoured the Gold Coast
infrastructure-ready precinct.
                                                  as the Best Newcomer in its biannual                                        Phase
                                                  Ultimate Sport Cities Rankings, while the city
Food and agribusiness
                                                  experienced a meteoric rise up 39 places of
Queensland is a world leader in high quality      the Sportcal Global Sport Index, ranked as
agricultural produce, and processes that          the 18th top sporting city in the world.
are clean, green, reliable and secure.
                                                  With the number of major events (including
Queensland’s thriving food and agribusiness
                                                  GC2018) hosted in Queensland, there is a
industry grows one-third of Australia’s
                                                  growing pool of suppliers with capabilities
primary produce and is the second most
                                                  in event delivery. Trade 2018 will help these
important export commodity earner. More
                                                  businesses convert the experience gained
than 83 per cent of Queensland’s land area is
                                                  supplying to the Games into new international
                                                                                                      Phase 3: Games-time business programming
dedicated to agriculture—at almost 144 million
                                                  opportunities.
hectares. Queensland boasts several distinct
                                                                                                      Trade 2018 culminates during GC2018. The                buyers and investors to explore commercial
                                                                                                      Games will be a magnet for international                opportunities as part of an exclusive program
                                                                                                      visitors—athletes, media and tourists, as well          of VIP receptions, networking activities and
      29–31                         21–28             20–22                       2017–               as representatives from foreign governments             Commonwealth trade events.
      March                          May             November                     2018                and businesses.
                                                                                                                                                              The Queensland Government and the City
   Myriad Festival               Sudirman Cup          TropAg 2017                 Further            The celebration of sport and culture over               of Gold Coast are partnering to deliver
  2017—Queensland                 on the Gold                                    delegations          the 11 days of the Games will be leveraged              Commonwealth House—an exclusive space
    Innovation and                   Coast                                      and events to         to promote economic opportunities in                    where Games Partners will be able to host
      Investment                                                                be announced          Queensland and the Gold Coast. High-level               leaders from across the world.
        Summit                                                                                        meetings will be facilitated for potential

Indicative dates for inbound delegations in 2017
TRADE 2018 Gold Coast 2018 Commonwealth Games - QUEENSLAND AUSTRALIA - Embracing 2018
Embrace the opportunity
An exciting opportunity exists for potential
investors and export partners to be a part of this
exclusive trade and investment program in the
lead-up to, during and after GC2018.

Register your interest today at
www.embracing2018.com

Join the conversation at
www.linkedin.com/company/embracing-2018

A GC2018 legacy
GC2018 is not an end in itself, but an opportunity
that can be leveraged for years to come. After
GC2018, ongoing activities to capitalise on the
enhanced profile, business leads and relationships
created under Trade 2018 will be embedded within
the trade and investment activities of the City of
Gold Coast, Trade and Investment Queensland
and Austrade.

                                                     CS6853 4/17
                                                     © State of Queensland, 2017.

To find out more
Director, Industry Engagement
Office of the Commonwealth Games                     For more information on this licence, visit
Email: embracing2018@dtesb.qld.gov.au                https://creativecommons.org/licenses/by/4.0/

Trade 2018 is a partnership between local, state
and national agencies:                               Disclaimer

 • Queensland Government (Department of              The information presented in this booklet is distributed
   Tourism, Major Events Small Business and the      by the Queensland Government as an information
   Commonwealth Games)                               source only. The State of Queensland makes no
                                                     statements, representations, or warranties about the
 • City of Gold Coast (CoGC)                         accuracies or completeness of, and you should not rely
                                                     on, any information contained in this publication. The
 • Trade and Investment Queensland (TIQ)
                                                     Queensland Government disclaims all responsibility
 • Australian Trade and Investment Commission        and all liability (including without limitation, liability
   (Austrade)                                        in negligence) for all expenses, losses, damages and
                                                     costs you might incur as a result of the information
 • Department of Foreign Affairs and Trade (DFAT)    being inaccurate or incomplete in any way, and for any
                                                     reason. Any reference to any specific organisation,
 • Gold Coast 2018 Commonwealth Games
                                                     product or service does not constitute or imply its
   Corporation (GOLDOC)                              endorsement or recommendation by the State of
                                                     Queensland.
TRADE 2018 Gold Coast 2018 Commonwealth Games - QUEENSLAND AUSTRALIA - Embracing 2018
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