GREEN WEEK Sponsoring offer 2021 - IP Belgium
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GREEN WEEK Sponsoring offer 2021
GREEN WEEK From October 16th until October 23rd, RTL TVI & Bel RTL will have a thematic “green” week. It will be a special week dedicated to the preservation and rescue of the planet. In association with its audience, which will have responded to a big survey, RTL TVI & Bel RTL will reflect on and talk about solutions without presenting them as constraints. On the menu: documentaries, movies, magazines, short fictions, channel idents, digital formats, ...
PROGRAMMING
TELEVISION
• Special evening in studio hosted by Tatiana Silva
• Wallonie sauvage
• Movies on the « green » theme
• The partner/sponsor will be associated to the
campaign via a jingle
RADIO
• Channel idents
• Dedicated formats
• Integrations in the programs
DIGITAL
• Posts & stories on several platforms of RTL TVI
TELEVISION
SPECIAL EVENING – 20th of OCTOBER (20h30)
• Hosted by Tatiana Silva
• Interview with Yann Arthus Bertrand (beginning of the evening)
• Followed by 2 movies with « green » theme
« Legacy, notre héritage » « Une suite qui dérange »
Ten years after the film Home, Yann Arthus-Bertrand looks Al Gore looks back on the past ten years of fight against
back, with Legacy, on his life and fifty years of commitment. global warming, mainly political and ideological, and the
The photographer and director tells the story of nature and current effects and future forecasts of its impact on the
man. He also reveals a suffering planet and the ecological earth and its inhabitants
damage caused by man. He finally invites us to reconcile
with nature and proposes several solutions.»
WALLONIE SAUVAGE
With a minivan, the adventurer Tom de
Dorlodot crisscrosses the Walloon
provinces to discover exceptional animal
species: some of them had even almost
disappeared a few years ago!
Joined by nature and environment
specialist Virginie Hess, the intrepid
explorer will travel to the heart of wild
territories that are close to us.
Wallonia as you've never seen it before
...
Saturday the 16th of October, +/- 19h45
Saturday the 23rd of October, +/- 19h45
MOVIES WITH A « GREEN » THEME
« Demain »
Mélanie Laurent and Cyril Dion’s fresh-faced,
paradoxically upbeat documentary about the complex,
interrelated, and potentially apocalyptic issues facing
our globalized world opened in France. The
educational, continent-hopping investigation was a
surprise hit, racking up more than a million
admissions, winning the 2016 César for Best Prime PLUG RTL (date TBC)
Documentary, and becoming a focal point for a
gathering movement of citizens committed to putting
its practical, inspiring, think-global-act-local solutions « Erin Brockovich »
into practice.. "Erin Brockovich – seule contre tous", cult movie of
Steven Soderbergh. An unemployed single mother
becomes a legal assistant and almost single-handedly
brings down a California power company accused of
polluting a city's water supply.
Prime RTL TVI or PLUG RTL (TBC)
CHANNEL IDENT / JINGLE On the occasion of the Green Week, RTL TVI’s channel jingles will be adapted to the theme. Association of the advertiser with the channel ident / jingle A total of 43 dedicated/sponsored 7 '' jingles with 7” tag on (14 peak & 29 off peak). Estimation of GRP on PRP 18-54 : 132 GRP
SHORT PROGRAM
« ET APRES … »
SUMMARY
We follow the life of an comedian whose world was paused because of the health
crisis and whose recovery is still slow. Through everyday situations, he is
confronted with the sometimes very little comprehensive opinions of those
around him who often had less of a struggle than him during the covid period.
The uniqueness of this series comes from the fact that it shares the thoughts of
its protagonist, which are sometimes at odds with what the other characters are
saying.
The main character is in "the world after covid" and he always asks himself the
question: "What next?"
In each episode he will have to express an opinion on a point of view of the film
Legacy. The series will transform an aspect of the film into the "everyday life".
Each episode can be watched separately, but together they will form a series of 5
or 7 episodes.
The tone is meant to be deadpan/deliberately impassive in order to get the viewer
to think about the theme of the day with a sense of humor. Does he agree or
disagree with the protagonist or rather with the antagonist. Will this reflection lead
the viewer to change his behavior?
In order to illustrate the approach / tone of voice of the series, we can refer to
short programs like Bref or Cher Journal.
5 episodes : from Monday the 18th of October until Friday the
22nd of October (+/- 19h30 )
RADIO
Bel RTL On the occasion of the Green week, Bel RTL will have a thematic “green” programming: Channel ident One liners with wordings, quotes or “shock” sentences linked to the Green Week : - Teasing the days before the green week - During the 7 days of the green week The dedicated channel idents will be followed by the partner's 5 '' tagon
Bel RTL
Dedicated programming:
• Week :
o 1 special broadcasting of « A votre
service » (10h – 12h)
o 2 special broadcastings of « Café
Gourmand » with presence of Leon
on the field, with interviews with
people that have a special story
(forester, …) (14h – 15h30)
• Saturday :
o Special edition of « Les musiques de
ma vie » with Yann Arthus Bertrand
o Special edition of « Les bons Vivants »
(10h – 12h)Bel RTL Integrations in programming Every evening of the week, 3 songs with a title, a theme or an approach linked to the green week will be broadcasted in “Tout pour la musique”. Each title will be announced via a oneliner signed with the partner’s 5” tagon. The host of the evening will introduce this title to remind the green context (ex: "The lionesses" by Yannick Noah, "Belle île en mer, Marie Galante" by Laurent Voulzy, "Imagine“ by John Lennon, etc.)
EXTRA OPPORTUNITIES Bel RTL (tailor made / on demand) A special of "Le saviez-vous?” will be produced. These will be short sequences sharing interesting, educational, surprising information evoking the richness of nature, the world of animals, earthly richness,… Each sequence will be less than 30 seconds including channel ident. These sequences can be signed with the partner’s tagon In the morning show "Mon 5 à 7", the prize to win during the green week will be a refurbished phone (or other object). It’s a way to highlight this little-known opportunity. This prize can be associated with a partner of the Green Week.
Radio CONTACT
• All the dotations of this week will be « green »
certified
• Contest – mechanism to be defined (the gifts
can be offered by the sponsor)
• For every listener on air = 1 tree plantedRadio CONTACT SPONSOR INTEGRATION: • 1 green topic/day in the Good Morning show (Mo > Fri 6 am-10 am) & in the 16/20 show (Mo > Fri 16 pm- 20 pm) + sponsor tag 5’’. Discussion with the teams and sharing of experiences about the topics with the listeners • The Green week will be announced by an autopromotional campaign (6/day) + sponsor tag 5’’
DIGITAL
SOCIAL MEDIA RTL TVI Teasing week • 2 Facebook videos RTL TVI • 1 Facebook photo RTL TVI • 1 video post Instagram RTL TVI • 3 stories Instagram RTL TVI
SOCIAL MEDIA RTL TVI Green week • 2 posts TikTok TOUT S’EXPLIQUE • 3 Facebook videos RTL TVI • 4 Facebook photos RTL TVI • 2 photo posts Instagram RTL TVI • 3 video posts Instagram RTL TVI • 7 stories Instagram RTL TVI
SOCIAL MEDIA Bel RTL Green week • 2 Facebook photos
SOCIAL MEDIA Radio CONTACT Green week • 1 Facebook post • 5 Instagram stories
BUDGET Production costs: 5 # « Et Après » : 15 000 € / jingles +/- 4.000€ / promo Bel RTL : 990€ / promo Radio Contact : 990€ / Digital : 3.500€ Production costs for billboard & tag 5’’ not included
BUDGET • Purchase of the complete offer: 108.636 € (+ production costs) • Purchase « à la carte » > minimum investment: 40 000 € (+ production costs)
Creative Solutions IP Belgium S.A. / N.V. Avenue Jacques Georginlaan 2 - Bruxelles 1030 Brussel Mail : creativelab@ipb.be
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