HABITAT FOR HUMANITY OF GOLDSBORO-WAYNE STRATEGIC PLAN
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
HABITAT FOR HUMANITY OF GOLDSBORO-WAYNE STRATEGIC PLAN
People.
Homes.
Communities.
Hope.
HABITAT FOR HUMANITY’S APPROACH:
No matter who we are or where we come from,
we all deserve to have a decent life.
Our Vision: A community and a world in which everyone We deserve to feel strength and stability day after day.
We deserve to be self-reliant and to know we
has a decent place to live. have the power to take care of ourselves and
Our Mission: Seeking to put God’s love into action, Habitat for Humanity build our own futures.
of Goldsboro-Wayne brings people together to build homes, communities At Habitat for Humanity, this is what unites us.
Through shelter, we empower. Our shared vision
and hope through affordable housing. is a world where everyone has a decent place to live.
Because you, me, we – we’re all humans.
And every single one of us deserves the
opportunity for a better future.
Bringing it Home. Our belief and our approach mirrors that of that helping a family solve its affordable housing Habitat for Humanity International and every challenge is the only way to truly create a strong affiliate in the United States. The idea that and stable foundation from which other challenges everybody deserves a decent place to live and the can be addressed. But we know that addressing opportunity for a better future is not a pie-in-the- those other challenges takes a community effort. sky dream. It is a reality we are working toward This plan features four components and each is right here in Wayne County. vital to the other. Without one, our effort That’s why we are striving to be may stand, but it will not be strong. strategic in this new plan — to work And so we are focusing on People, toward not only increasing the Homes, Communities and Hope. number of new homes we build, We need to engage with people but also increasing our number in order to build homes and of owner-occupied repair projects communities. We need to build and even exploring renovation homes and communities in order opportunities. Our goal is to serve to create hope. And we need to as many families as possible in Wayne create hope in order to motivate people County while staying true to our mission and to make a difference. belief that what Habitat offers is not a hand out, We believe this plan will give Habitat but a hand up, offered in partnership with our Goldsboro-Wayne a new starting point to lead families. the charge in one day making sure everybody That’s also why this new plan outlines the has a decent place to live and the opportunity importance of community partners. We believe for a better future. We hope you will join us.
Impact of Homeownership
“We grew up in places where we had to keep moving
“Stable, affordable around. We don’t want our girls to have to live like that,
housing frees up “The house we moving from place to place. We want to give them what “Affordable housing
resources for health care, were in didn’t feel we couldn’t have growing up. If we have our own place, “This was for the may reduce frequency
food and more; as well like a home. This it’s going to be really good for them.” kids. We wanted of disruptive moves
as reduces stress and will be our home.” – Aldy Nsika, Homeowner in progress something better and foster educational
related adverse health for them.” success.”
outcomes.” – Azlan Alriyashi
Homeowner – Eddie Sandoval – National Housing Conference
- National Housing Conference Homeowner
“I had never owned a home in my life and when
I came to Habitat it has been one of the greatest,
biggest moments of my life.”
More than 50% of – Darryl Atkins, Homeowner in progress
renters spent more “Well-constructed and “I’m looking for “One thing I love
than 30% of their maintained housing stability – a place the about Habitat is that
income on rent can reduce health Two bedroom rental housing at fair market value is kids can call home we all come together
(2011-2016) issues related to $746, meaning the wage necessary to afford that is and not just say, and we build homes
– US Census Bureau poor-quality housing.” $14.35 – nearly double the minimum wage of $7.25. ‘We stay here.’” from the ground up.”
American Community – National Housing Conference That means a person would have to work 79 hours a – ToWanda Hagans – Darryl Atkins
Survey week to afford Homeowner Homeowner
– National Low Income Housing Coalition, Out of Reach 2016
KEY Metrics by end of FY2023 KEY Milestones
FY2019 Help host first affordable housing/poverty summit
PEOPLE – Increase recurring donors by 1000%
and recurring monthly/weekly volunteers by 100% FY2020 First Global Village Trip
FY2020 Serve 15 families annually
HOMES – Increase families served per year by 275%
FY2021 Increase recurring donors 500%
FY2021 Increase regular volunteers 50%
COMMUNITY – Become a Neighborhood Revitalization
Affiliate and go on two Global Village trips FY2021 Move into new ReStore location
FY2022 Celebrate 20 years
HOPE – Become a community leader in advocating for FY2022 Become Neighborhood Revitalization affiliate
affordable housing and poverty solutions
FY2022 Second Global Village Trip
FY2022 Serve 200th family
FY2023 Complete 100th new home
FY2023 Blitz Build
FY2023 Serve 20+ families annually
WE ALL DESERVE TO HAVE A DECENT LIFE. WE DESERVE TO FEEL STRENGTH AND STABILITY DAY AFTER DAY.
PEOPLE: Optimize community engagement
STRATEGIC OBJECTIVE APPROACH METRICS OF SUCCESSES/TARGETS FY22-23
• Better coordination w/ more volunteers from • Increase total annual unique volunteers by 75%
Expand pool of volunteers
SJAFB MIB Club
• Engage more retirees in volunteering – construction
and ReStore
• Design opportunities to identify and engage
skilled volunteers
• Increase faith partnerships
• Creation of campus chapters
• Presence at events where volunteers and
interested parties are
Expand pool of donors/givers • Create & market recurring donor club • Increase total annual unique donors/givers by 100%
• Presence at events where donors and interested • Increase recurring donors by 1,000%
parties are
• Increase civic partnerships
• Increase faith partnerships
• Increase business partnerships
• Develop signature event
Enhance experience of donors and volunteers • Continuously evaluate job site & ReStore experience • Increase annual repeat volunteers by 100%
• Engage homeowners proactively w/ donors/volunteers (those coming 10+ hrs/yr)
• Improve engagement through year • Increase repeat weekly/monthly volunteers by 100%
• Invest in Global Village trips • Sponsor two Global Village trips
• Improve website experience • Donor and volunteer survey results
• Improve CRM • New and modern website
• New CRM for donors/volunteers
HOMES: Expand ability to serve more families
STRATEGIC OBJECTIVE APPROACH METRICS OF SUCCESSES/TARGETS FY22-23
Serve more families • New construction • 20+ families per year – includes new construction,
• Brush with Kindness repair projects, recycled homes and tithe
• Remodel/recycle home • Match tithe donations 1 family per each local
• Tithe new construction
Increase ReStore Profit • Increase business/corporate donations • Increase total revenue by 50%
• Purchase items for re-sale • Purchased items sold at least 75% profit
• Increase individual donations • Increase business donors by 100%
• Better engage all donors • Increase individual donors by 50%
• Better marketing ReStore inventory • Increase repeat individual donors by 50%
• Market ReStore as DIY destination
• New ReStore location
Create/maintain land bank • Pursue land donations and purchases, looking for • Consistent inventory of land to support at least
cluster opportunities the next (1) year’s construction
• Develop large subdivision for community (mixed-income)
Increase donor/funder donations • See “People” • Increase donations/fundraiser/event revenue
• Create/focus on new giving opportunities such a by 150%
planned giving, major gifts & vehicle donation • Increase foundation/grant revenue by 100%
• Create new fundraising campaigns/events/builds
• New foundation/grant sources
Identify new revenue source • New loan funds or endowment or leveraged mortgages • Funding to fill gap for construction and
• Other organizational needs
• Work with Habitat NC & NC Housing Finance AgencyCOMMUNITY: Empower families for a thriving community
STRATEGIC OBJECTIVE APPROACH METRICS OF SUCCESSES/TARGETS FY22-23
Enhance & increase resources available to • Sign up to be an Neighborhood Revitalization affiliate •Begin Neighborhood Revitalization in first
homeowners & neighborhoods • Work with City and other partners to identify blocks neighborhood
and neighborhoods for redevelopment
• Offer community training for homeowners such
as Voice of Women
Enhance homeowners’ abilities to care for • Create a practical learning lab for hands-on practice • Better understanding of homeownership
homes and be successful for homeowners • Attendance by homeowners at workshops
• Open to community learning lab to community • Attendance at workshops from other first-time
• Increase personal follow-ups to current financial homebuyers in community
literacy classes • Preparedness survey of homeowners after
closing/first-year compared to when come into
program
Demonstrate leadership & care for • Draw closer to 10% of revenue going to tithe • Double number of families served through tithe
global housing needs • Encourage Global Village trip participation • Two Global Village tripsHOPE: Advocate for affordable housing’s role in a just society
STRATEGIC OBJECTIVE APPROACH METRICS OF SUCCESSES/TARGETS FY22-23
Build awareness within community of issues • Participate in and play leading role on task force • Increase in coverage of poverty and affordable housing
of poverty and affordable housing addressing issues of poverty issues in local media
• Play leading role in forming strategic relationships • Increase perception of Habitat Goldsboro-Wayne as
with other similar minded nonprofits & highlighting a leading expert in affordable housing and
important role in community homeownership
• Play lead role in hosting annual summit on state • Increase community understanding that affordable
of affordable housing and other poverty related issues housing is not “the projects”
•Inclusion of Habitat Goldsboro-Wayne as a top-of-mind
agency when other poverty initiatives are introduced
Create action on affordable housing issues • Use social media and website not just for • Increase rate of response by constituents to
fundraising, but to highlight issues locally, statewide “calls to action”
and nationally affecting affordable housing
• Invite key constituencies to take action or a stand
when appropriate through public forums, letter writing
campaigns, etc.WE DESERVE TO BE SELF-RELIANT AND TO KNOW WE HAVE THE POWER TO TAKE CARE OF OURSELVES.
Seeking to put God’s love into action,
HABITAT FOR HUMANITY
brings people together to build homes,
communities and hope.
habitatgoldsboro.org
919.736.9592 | 131 East Walnut Street
124 East Mulberry Street | 919.736.9550
meganrened designs
919.738.0895You can also read
