HIOWAA ANNUAL REVIEW - ORDINARY PEOPLE. EXTRAORDINARY CARE. SUPPORTED BY YOU - Hampshire and Isle of ...

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HIOWAA ANNUAL REVIEW - ORDINARY PEOPLE. EXTRAORDINARY CARE. SUPPORTED BY YOU - Hampshire and Isle of ...
HIOWAA
       ANNUAL REVIEW

                                               2018
ORDINARY PEOPLE. EXTRAORDINARY CARE. SUPPORTED BY YOU.
HIOWAA ANNUAL REVIEW - ORDINARY PEOPLE. EXTRAORDINARY CARE. SUPPORTED BY YOU - Hampshire and Isle of ...
What made 2017 special for us?
                How long have you got? We hope very much that, through the          engineers. You may have noticed that in 2017 we also
                collection of photographs and articles in the pages that follow,    updated our brand and that we now have an exciting new
                you will get a taste of what has made this year memorable.          Logo and Strapline: Ordinary People. Extraordinary Care.
                Why, whether as a volunteer, paramedic, doctor, fundraiser or       Supported by You.
                other member of the team, this Charity is a very special place      A lot of thought and imagination went into this process and you
                to work. Thank you to all those who have contributed to this        can read more about our Brand Evolution and the new story we are
                review of what has, indeed, been another busy year for your         telling through this crisp and vibrant new message on page 7.
                Air Ambulance. We hope you will find it vibrant as well as
                informative and that, since it is our first review, you will give   The work behind our Brand Evolution is a good example of the
                us your views and feedback on how well you feel we have             important work that goes on behind the scenes to enable us to
                encapsulated the year’s activity.                                   deliver our life-saving service. We hope you believe our Charity
                                                                                    is well-governed, but this would not be the case without the
                Firstly, however, it might be helpful to explain why we have        efforts of our charity operations teams. This year we have met the
                chosen to structure the review around our charity values:           challenges posed by the introduction of new regulation across our
                Openness, Dedication, Professionalism and Teamwork. We              sector, including the imminent implementation of The General Data
                feel that our values define us and the Charity; they are the glue   Protection Regulations, which will replace the Data Protection Act.
                that binds every one of us into this amazing organisation and       We would ask you to read about how we have prepared ourselves
                they are the beacons that draw in new staff, volunteers and         for these changes, which will affect almost everything we do, in
                supporters. As such, we feel they are permanent; they are the       particular how we communicate with you, from May 2018 onwards.
                bedrock on which we build our Charity, the pillars around which
                we shape everything we do. We believe that our current and          There are two essential constants in the day to day life of your
                future supporters will feel an affinity with these values, and so   Charity: our tireless volunteers and the vital funds they help us
                it seemed right to shape our story of the past year under these     raise. To illustrate these, we have interviewed Dave Ford, one of
                headings; we hope you agree.                                        our longest serving volunteers. We also look at how the amazing
                                                                                    and enduring generosity of The Freemasons helps us to meet the
                There is so much to review from 2017 that it was always going       daunting daily cost of keeping your Air Ambulance at four minutes
                to be impossible to represent every story, but we hope to have      notice to launch.

WELCOME
                got the mix right in the pages that follow. Over the page, Jon
                Casemore’s uplifting story is a great example of courage - and      None of what we have achieved in 2017, or indeed what we plan
                humour - in the face of a life-changing challenge, and of triumph   to do in the years ahead, would be possible without the financial

TO THE FIRST    over adversity. The vital, immediate, treatment he received could
                only have been delivered by a Critical Care Team absolutely at
                                                                                    security that your generosity allows us. Towards the end of this
                                                                                    review, we felt it important to provide you with a summary of the
                                                                                    Charity’s financial position, as well as an idea of the very exciting
HAMPSHIRE AND
                the top of their game and later, you will find a report from our
                HEMS (Helicopter Emergency Medical Service) Team Educators          plans we are implementing with University Hospital Southampton,
                that gives a snapshot of the education and training programmes      to sustain and develop your service well into the next decade.
ISLE OF WIGHT   they have led over the year. It should give you some idea of
                the bewildering pace of training, coursework, examinations
                                                                                    In closing, on behalf of the trustees, Critical Care Teams and staff,
                                                                                    we would like to thank you for making your Charity what it is.
AIR AMBULANCE   and practical work that both our doctors and Critical Care
                paramedics undergo in order to be the best they can be, when
                                                                                    Without your spirit, your energy, your humour, dedication
                                                                                    and passion, this Charity would not be what it is today; our values
                they are needed most.
ANNUAL REVIEW
                                                                                    describe our people and you are HIOWAA people!
                Education has become a strong theme for us as a charity and
                2017 saw us launch our amazing LifeLines programme for young                    Alex Lochrane, CEO                   Sir John Day,
                people aged 11-18. Through LifeLines we hope, not only to raise                                                      Chairman of Trustees
                awareness of the work of the Emergency Services, but also to
                inspire and motivate our future pilots, paramedics, doctors and
HIOWAA ANNUAL REVIEW - ORDINARY PEOPLE. EXTRAORDINARY CARE. SUPPORTED BY YOU - Hampshire and Isle of ...
CONTENTS

OPENNESS
             A LIFE SAVED
             Read about Jon’s horse-riding accident and recovery.
                                                                       page 3

                                                                       page 5
                                                                                 CONTENTS      BE A 999 HERO   page 15
             BRAND EVOLUTION                                           page 6                  LIFELINES       page 16
                                                                                 TEAMWORK                      page 17
 ANNUAL                                                                                        CHALLENGES      page 18
 VOLUNTEER
 CONFERENCE                                                                       OUR 10TH
                                                                       page 7
                                                                                  BIRTHDAY
             BREAKDOWN OF YOUR £1                                      page 8
                                                                                  EVENT                        page 19
DEDICATION                                                             page 9
                                                                                               CORPORATE       page 21
             EDUCATION                                                 page 10
             Education plays a vital role in the day to day lives of              FUNDRAISING
             our Critical Care Teams.                                             AND COMPLIANCE               page 22
                                                                                  FINANCIALS                   page 23
             DONOR STORY                                               page 11
                                                                                  OUR STATISTICS               page 25
             VOLUNTEER STORY                                           page 12
                                                                                  OUR FUTURE                   page 26
PROFESSIONALISM                                                        page 13

             SIM SUITE                                                 page 14
             Our Immersive Simulation Suite is an example of
             HIOWAA’s commitment to remain at the forefront of
             pre-hospital emergency care.
HIOWAA ANNUAL REVIEW - ORDINARY PEOPLE. EXTRAORDINARY CARE. SUPPORTED BY YOU - Hampshire and Isle of ...
Patient Story

                        A Life
            Saved
                Jon has worked with horses all of his working life and a year ago he took on the job of running a
                livery stables in Bentley, on the Hampshire/Surrey border. On Saturday 17th November 2016,
                he had an accident whilst out riding with a group of friends.
3
HIOWAA ANNUAL REVIEW - ORDINARY PEOPLE. EXTRAORDINARY CARE. SUPPORTED BY YOU - Hampshire and Isle of ...
PATIENT STORY

                          Jon’s
                      Account...
On the day of his accident, Jon had gone out for a ride with a                                                                            We received the call to attend Jon shortly after we had finished
group of friends and clients. The group was hacking along a                                                                               our lunch break and within a few minutes of the call we were up
narrow path when they came to a small stile at the end of the                                                                             and on our way. All we knew at this point was that a patient had
track. Someone jumped the stile ahead of Jon and as his own                                                                               fallen from his horse and had sustained head and neck injuries.
horse jumped, it twisted in the air, catching a hind leg on a post.                                                                       We receive these types of calls frequently and you never really
Jon’s horse fell to its knees, and in doing so, it “chipped him                                                                           know whether this will be a serious incident requiring the critical
out of the side door”, throwing him to the ground. Being very                                                                             care skills of the team or whether it is predominantly a patient
                                                                                                                                          access problem for which the helicopter has a unique role to
young, the horse panicked and kicked out with its hind legs,
                                                                                                                                          play. In this particular case it turned out to be both. We could
striking Jon in the head. “That’s all I can remember clearly,”
                                                                                                                                          see from the air that access by road was difficult and that Jon
Jon told us. “The next time I gained consciousness, my friend                                                                             was still lying on the ground. Luckily, choosing a landing site
Leonora was holding my head, telling me that I must not move.                                                                             was not difficult and we were able to land within a few metres
She was an absolute saint and took complete control of                                                                                    (what we call an ‘alpha’ landing). This meant we were at Jon’s
the situation.”                                                                                                                           side rapidly and able to begin the same level of assessment
Jon was in and out of consciousness and has a vague recollection                                                                          he would have received had he been in hospital. During this
of the Community First Responders turning up.                         few days later he had further surgery in order to insert three      assessment we were able to dress his wounds and apply a
“Someone called for an ambulance and the decision must                metal plates into his head.                                         special clot forming dressing that is only carried by the Air
have been made that it was a job for the Air Ambulance; we            ‘‘I stayed in hospital until the end of the week and I was          Ambulance team, and that worked well. We were also able to
were in the middle of a field and there was no easy access. I         convinced that I would be up and running within a few days.         assess Jon’s other injuries and begin ‘packaging’ him to ensure
do remember the Air Ambulance landing. The guys were really           But my rehabilitation took quite a lot longer than I thought        he was kept as warm as possible. For this we use a combination
good. They humoured me, chatting away and doing their best            it would. I had no balance or coordination and I had to walk        of bubble-wrap and a chemical heating blanket. We even have
not to panic me. They really defused the situation.”                  with crutches; I couldn’t look up or down without falling           knitted hats on board that are kindly donated to us, which
It was a bitterly cold day and Jon remembers the Critical Care        over backwards so I had to keep my head very straight and           certainly come in handy on these cold November days.
Team cutting off his kit and wrapping him in a foil blanket.          walk slowly.”                                                       It was clear that Jon was potentially severely injured and so
“I remember lying in the middle of a field in my boxer shorts,        It wasn’t until February that Jon was able to start riding again    our triage decision was easy; he needed to go directly to the
                                                                      and he took things very slowly.                                     region’s Major Trauma Centre based in Southampton. Given
wrapped in a bit of foil with half of Hampshire standing around!
                                                                      “Everyone else was a bit alarmed when I first started riding.       that we were in a field with a long manual carry to an ambulance
I was taken off on a body board with my head strapped up. I
                                                                      When I asked one of my consultants when I might be able to          and then a long drive, it was clear the best option was to fly Jon
remember them putting me into the helicopter. They gave me                                                                                directly to Southampton, a journey of only 12-15 minutes. Whilst
substantial pain relief and I was not completely compos mentis. I     get back on a horse, he had originally told me that it would
                                                                                                                                          ‘not fully with it’ Jon was a great patient; he seemed to see the
do vaguely remember flying in the Air Ambulance and coming in         be at least six months. But he did warn me that my head was
                                                                                                                                          funny side of what had happened to him and certainly didn’t
to land. I woke up thinking that it had been a long flight.”          like an egg shell and that if I fell off again I would bypass him
                                                                                                                                          panic. We did give him some very strong painkillers though,
Jon was flown to University Hospital Southampton, the most            and go straight to the morgue! For a few months after my            which may have had something to do with this! On arriving at
appropriate Major Trauma Centre for his head injury. It wasn’t        accident I shuddered every time I heard a helicopter.               Southampton, we transferred Jon’s care over to the waiting
until the next day that he realised where he was.                     But I’m fine now. The service provided by the Air Ambulance         trauma team; some 20 doctors and nurses, who continued
“I remember the team taking me out of the helicopter and              was amazing. I know other people who have used it in the            to care for him and ensure his injuries were all identified and
transferring me to the casualty department. They were jolly and       past, and if I give money to charity, it all goes to the Air        treated. It is great to hear that Jon is getting better and the
helpful and kept talking to me all the time. I felt reassured by      Ambulance. Without the Air Ambulance, my situation would            crew wish him all the best with his recovery. It was nice to
them being around. Without the Air Ambulance I would have             have been very different. These days I appreciate life a lot        meet Jon but we hope he doesn’t become a ‘frequent
been taken to Basingstoke Hospital and then transferred again         more as I know how vulnerable we all are.”                          flyer’ with us! - Chris Hill, Doctor on Board
to Southampton; I would have had a very long wait and a painful
ride in a car. My accident happened at around 2 o clock in the           “ We were at Jon’s side rapidly and able to begin the same level of
afternoon and I was having surgery at 8pm that evening.”
The metal horse shoe had cut his throat and he needed between            assessment he would have received had he been in hospital.”
thirty to forty stitches, as well as a dozen more in his head. A
HIOWAA ANNUAL REVIEW - ORDINARY PEOPLE. EXTRAORDINARY CARE. SUPPORTED BY YOU - Hampshire and Isle of ...
Our Brand Values

    Openness
    We draw strength from working and learning together.
    A just culture allows us to learn from our mistakes without blame.
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HIOWAA ANNUAL REVIEW - ORDINARY PEOPLE. EXTRAORDINARY CARE. SUPPORTED BY YOU - Hampshire and Isle of ...
BRAND EVOLUTION

    Our New
Brand Identity                                                                   91%                                                                     Strapline:
In our 10th anniversary year we took the opportunity to                         91% of the people we
                                                                                 surveyed had heard                                                      Ordinary People.
examine and update our brand to reflect how the service                                                                                                  Extraordinary Care.
that we provide to our community has evolved over the past                          of HIOWAA.
                                                                                                                                                         Supported by You.
decade. We began by carrying out extensive public research
to find out how we are perceived in our community. Our                                                                                                   Vision:
research told us that, although 91.3% of those we surveyed                                                                                               To always bring exceptional
had heard of our Charity, 62% saw speed as the key benefit of                                                                                            pre-hospital critical care to you.
the Air Ambulance and only 5% knew that we have a doctor
on board the majority of our flights.                                                                                                                    Mission:
                                                                                                                                                         To ensure that, through your
                                                                                                                                                         support, we always bring
                                                                                                                                                         exceptional critical care to
                                                                                                                                                         people in Hampshire and the
                                                                                                                                                         Isle of Wight.

                                                            We asked: What are the key
                                                            benefits of our service?

                                                  Speed                                        62%
                                              Save Lives               18%
                                        Doctor on Board          5%                                    Our New Brand Identity                              Central to our brand is a new logo.
                             Remote Area Rapid Response         4%                                     Further internal research and consultation led      In January 2016 Hampshire and Isle of Wight
                                                                                                       us to conclude that we needed to update our         Air Ambulance became one of the first
                                                               1%
                                     Different Locations        3                                      brand to truly reflect what we do and how we        Air Ambulance services in the country to
                                             Sea Rescue       0.3%                                     do it. Our brand needed to highlight the skills     commence night operations. The sun and moon
                                   Increase survival rate     0.3%                                     of our Critical Care Teams of doctors, Critical     shaped graphics incorporated in the new logo
                                                                                                       Care paramedics and pilots who can be at the        illustrate the fact that the Charity’s life-saving
                                    Liaise with hospitals     0.3%
                                                                                                       scene of an incident within minutes, ready to       service is now available day and night,
                                                                                                       deliver the same level of care that you would       365 days a year. A medical cross at the centre
                                                                                                       expect from a hospital emergency department.        of the logo represents the Air Ambulance

        0%                                                                   62%
                                                                                                                                                           Critical Care Teams who bring their life-saving
                                                                                                       Our brand is all about people.
                                                                                                                                                           care to the most seriously ill or injured people
                                                                                                       The ordinary people who play their part in
                                                                                                                                                           in Hampshire and the Isle of Wight. We also
                                                                                                       helping to save lives, 365 days a year, and is
                                                                                                                                                           redefined our brand values, vision and mission
    0% mentioned or even               Only 5% realised that                 62% thought that the      summed up in a powerful new strap line:
                                                                                                                                                           statements to better reflect our service and
       knew about our                    we have doctors                      key benefit of our       Ordinary People. Extraordinary Care.                where we aim to go in the future.
     Critical Care Team.                    on board.                          service is speed.       Supported by You.
                                                                                                                                                                                                           6
HIOWAA ANNUAL REVIEW - ORDINARY PEOPLE. EXTRAORDINARY CARE. SUPPORTED BY YOU - Hampshire and Isle of ...
ANNUAL VOLUNTEER CONFERENCE

            Annual Volunteer
                Conference
           Volunteers are vital to the work of Hampshire and Isle of Wight
           Air Ambulance and it is important that we have a healthy two-way
           flow of information at all times. Our annual Volunteer Conference
           provides the ideal opportunity to update our volunteers on the latest
           charity and operational developments and for our volunteers to give                                                                            WORKSHOP
           us feedback on their experiences of volunteering.                                                                                              Volunteers were given the
                                                                                                                                                          opportunity to see the Charity
                                                                                                                                                          Critical Care Team Vehicle first
                                                                                                                                                          hand whilst members of our
                                                                                                                                                          Critical Care Team demonstrated
                                                                                                                                                          the equipment carried on board
                                                                                                                                                          and explained how the Vehicle
                                                                                                                                                          operates in our community.
                                                                                                    WORKSHOP
                                                                                                    Our Critical Care Team demonstrated pre-hospital
                                                                                                    advanced critical care skills, including Rapid
                                                                                                    Sequence Intubation and how to induce a patient
                                                                                                    into a stabilised medical coma.

“Because we’re a local charity, every time I hear the Air                                                                                                           It’s fantastic knowing
Ambulance has saved a life, I feel I’ve played my part in that.                                                                                                     that we’re giving
And that’s a really good feeling”                                                                                                                                   something back and
Marian Duggan - Volunteer                                                                                                                                           that our life-saving
                                                                                                                                                                    service is potentially
                                                                                                                                                                    helping other families
ANNUAL VOLUNTEER                                 volunteering. Throughout the conference,
CONFERENCE 2017                                  volunteers had the opportunity to discuss                                                                          Chloe Kitching - Volunteer
The conference took place at St Swithun’s        topics with staff on a one-to-one basis,
School, Winchester. Our volunteers were          or as part of a Q&A session. Additionally,
updated on the latest developments at the        volunteers were asked to complete and return             WORKSHOP
Charity and were invited to join workshops led   an anonymous questionnaire. Interestingly, a             In 2017 we launched our new brand in the community and, as a result,
by our Critical Care and Fundraising Teams.      number of volunteers stated that they didn’t             the equipment that we use for events throughout the year was updated
Volunteers were also briefed on the new          feel the need to complete the questionnaire              accordingly. Volunteers were shown the new equipment, together with the
Code of Fundraising Practice and changes to      because, if they had anything to say, good or            Charity brand guidelines, and given demonstrations of how the equipment
General Data Protection Regulations (GDPR)       bad, they felt they could say it directly to our         should be set up and taken down at the start and end of each event.
and the implication of these changes for         Volunteer Co-ordinator.
7
HIOWAA ANNUAL REVIEW - ORDINARY PEOPLE. EXTRAORDINARY CARE. SUPPORTED BY YOU - Hampshire and Isle of ...
DONOR’S £1

Breakdown of your £1
                                                                                                                           10%

                                                                                                      20%                        Expenditure
                                                                                                                                                                  61%
                                                                                                                                  Summary
                                                               28%
                                     Income
                                    Summary
                                                                                                                8%
         67%                                                        5%

                                                                                                Expenditure Summary
                                                                                                Figures based on Statutory accounts at 30.9.2017
                                                                                                Operations of Air Ambulance and Future reserves                                   61%
 Income Summary                                                                                 Fundraising Costs & Cost of Sales                                                   8%
 Figures based on Statutory accounts at 30.09.2017
                                                                                                Lottery costs                                                                     20%
 Donations and Legacies                                                               28%
                                                                                                Investment Management fees                                                          1%
 Investment Income & Bank Interest                                                     5%
                                                                                                Support Costs & Governance                                                        10%
 Lottery & Sale of Merchandise                                                        67%
                                                                                                Total*                                                                    £6,735,559
 Total                                                                       £6,735,559
                                                                                               * Figures exclude Gains/Losses on Investments in the year
The total income for HIOWAA during the financial year ending September 30th 2017               For every £1 that you donated in the financial year ending September 30th 2017, 61p was spent on day to day operations of
was £6,735,559; a 4.7% increase upon the previous year. 67% of our income came from            the Air Ambulance, or was added to reserves for development of the service. Our reserves give us resilience and allow us to
our Lottery and sales of merchandise and at the end September 2017 we had 70,390               continually develop and improve the service that we provide to our community. It was thanks to our reserves that we were able
supporters paying £1 every week to play our Lottery, helping us to raise over £4 million       to begin night flying in March 2016 and to embark upon our ambitious Clinical Transition Programme (see page 26) with our
over the financial year. We raised £1,882,467 thanks to the regular donations received from    partners UHS and SCAS in 2017. 28p in every £1 was spent on fundraising and lottery costs. It is important that we invest in
individuals and from legacies. It is only thanks to your ongoing support that we are able to   fundraising and our lottery to generate the income that we need to secure our long-term future. For every £1 that we spend on
keep the Air Ambulance flying and saving lives and for that we are truly thankful.             fundraising and lottery costs, we generate £3.40 in income. 10p in every £1 was spent on support costs and governance.

                                                                                                                                                                                                                          8
HIOWAA ANNUAL REVIEW - ORDINARY PEOPLE. EXTRAORDINARY CARE. SUPPORTED BY YOU - Hampshire and Isle of ...
Our Brand Values

    Dedication
    We are all committed to making a critical difference and to
    achieving the best possible outcome.
9
EDUCATION

Education
                   A vitally important factor in delivering our truly gold standard of pre-hospital care is education and
                   training, and both play an important part in the day to day lives of our Critical Care Team.
                   Take a look at the courses, examinations and practical work that are a part of their education.
                                                                                                                            Training for Both
                                                                                                                            PRESSURE
           Paramedic Training                                                                                               2 Day Emergency Surgical Skills Course

                  Hospital Placements                                                                                       Clinical Governance

PRA
                                                                                                                            6 Day Course
                      Dispatch Training
                                                                                         Doctor Training                    HCC
                                   HEMS Desk
                                                                                                                            8 Day Helicopter Crew Course
                                                                                                                  ETC
                HEMS Technical Crew
 A
                                                                                                                            Bimonthly Base Training
                   Member Course                                                      3 Day European Trauma Course
                                                                                                                            6 Day Course
                                 5 Day Course                                               National Induction
                                                                                                                            Grand SIM Day

       M         Night Vision Training                                                                   7 Day Course       1 Day large-scale simulation training exercise

      E                 3 Day Training Course                                       Pre-Hospital Emergency
                                                                                         Medicine Portfolio
                                                                                                                            TILS

     DI
                                 University                                                                                 1 Day Trauma Immediate Life Support Course
                                                                                                                FIMC
                            440 hours per year                                                                              Dip IMC
                                                                                                       Fellowship in
                                                                                             Immediate Medical Care         2 Day Exam in Immediate Medical Care
                        CCP Portfolio
                                                                                                                            ALS

      C
            (Critical Care Paramedic)                                                Hospital Based Practise
              Ongoing skills maintenance plus                                                                               2 Day Advanced Life Support Course
                                                                                    Up to 75% of time spent in hospital
           education and practical assessment
              by senior clinicians and doctors.                                                                             APLS
                                                                                                                            3 Day Advanced Paediatric Life Support Course
                       Sedation Course
                                                                                                                            Assessments in Practice
                                          TILS
                                                                                                                            Critical Care Team Resource
                     1 Day Trauma Immediate
                         Life Support Course
                                                                                                                            Management Training
                                                                                                                            1 Day Training Course

                                                                                                                            Major Incident Training
                                                                                                                            1 Day Training Course

                                                                                                                                                                      10
DONOR STORY

                        The Freemasons
Every year, the Freemasons raise substantial sums of                     Masonic Provinces right across the country support their local                        Why is Hampshire and Isle of Wight
money to help keep the Air Ambulance flying and                          Air Ambulance service. London’s Air Ambulance partnered with
                                                                                                                                                               Air Ambulance a charity that is close to the
saving lives. We spoke to Martin Jackson, Provincial                     London Freemasons between 2015 and 2017 to raise £2 million
Communication Officer for the Provincial Grand Lodge                     to acquire and sustain a vital second helicopter. The partnership                     heart of so many Freemasons?
of Hampshire and Isle of Wight.                                          represented the most significant contribution to London’s Air                         Masons see the life-saving work of the Charity and how
                                                                         Ambulance from a single organisation. The Masonic Charitable                          that relates to their day-to-day lives. One day a family
                                                                         Foundation (previously the Freemasons Grand Charity) has been                         member or friend may need to use the service.
                                                                         supporting Air Ambulances across the country on an annual basis
                                                                         since 2006 and a further £2.2 million has been donated. Last                          Can you give some examples of how money
                                                                         year the amount donated was £192,000; £4,000 was allocated                            has been raised?
                                                                         to Hampshire and Isle of Wight Air Ambulance, which was
                                                                                                                                                               The money that we raise is raised primarily through
                                                                         supplemented by many donations from individual Lodges.
                                                                                                                                                               regular, committed giving by our members. Money is also
                                                                         How do Lodges choose to raise money for a                                             raised by collections, in one form or other, at Masonic
                                                                         particular charity?                                                                   meetings.
                  Freemasons from the Provincia                          All Freemasons donate to the MCF (Masonic Charitable
                                                    l Grand Lodge of
           Hampshire and Isle of Wight
                                       visit our Airbase in Thruxton
                                                                         Foundation) through their annual subscription to the Grand Lodge                      How has Freemasonry changed in the past
                                                                         and last year the MCF made grants of £4,500,000 to non-Masonic                        20 years?
                                                                         causes, plus £1,500,000 to medical research. In addition, Masons
                                                                         make voluntary Gift Aid and other donations to charities of their                     The recent Sky TV five-part series “Inside the Freemasons”
Can you explain a little about the Provincial Grand Lodge                                                                                                      was a unique event in English Freemasonry, giving TV
of Hampshire and Isle of Wight.                                          choice, either directly or through their Lodge. Lodges and their
                                                                         members are at liberty to decide where funds they raise will                          cameras unprecedented access to Freemason’s Lodges,
The Provincial Grand Lodge of Hampshire was established                                                                                                        Freemasons and parts of our ceremonies, in an effort
                                                                         be directed. The MCF donates millions of pounds each year to
in 1767 and the Provincial Grand Lodge of Isle of Wight                                                                                                        to give the public a realistic view of Freemasonry. The
                                                                         Masonic and non-Masonic causes and individuals.
was founded in 1772. The two combined in 1869 to form                                                                                                          United Grand Lodge of England had no editorial control
the Provincial Grand Lodge of Hampshire and Isle of Wight.               How much money has the Provincial Grand Lodge of                                      over the finished series at all. What really came across
The Province is managed by a Provincial Grand Master who                 Hampshire and Isle of Wight raised for Hampshire and                                  from the series of programmes is that our members are
has a Deputy and six Assistants and comprises 254 Lodges                 Isle of Wight Air Ambulance?                                                          ordinary men from all walks of life, enjoying the company
and around 9000 members. It is the largest Province outside                                                                                                    of like-minded men, and enjoying their Freemasonry.
                                                                         Tens of thousands of pounds have been donated to the service
London and is divided into six geographical areas, each                                                                                                        Freemasons take part in public processions and events
                                                                         over the years by Masons and Lodges within the Province.
managed by an Assistant Provincial Grand Master and an                                                                                                         across the country, wearing their regalia, including
Area Executive.                                                                                                                                                Remembrance Day Services and Mayor Making.
What does being a Freemason involve?
Freemasonry is one of the world’s oldest and largest
                                                                                                                                                               Is Freemasonry alive and well in 2018?
non-religious, non-political and charitable organisations. Its                                                                                                 Unquestionably. Our tercentenary celebrations and the Sky
primary function is to make good men better by giving them                                                                                                     television programme and other events have generated
a better understanding of themselves. We endeavour to treat                                                                                                    considerable interest in the organisation and there
everyone as equal, to be tolerant and respect the opinions of                                                                                                  has been an influx of members in most Provinces. This
others, to give time and money to charitable ventures, and to                                                                                                  Province is experiencing significant growth. With nearly
play a key role in our communities.                                                                                                                            7,000 Lodges under The United Grand Lodge of England
                                                                                                                                                               and around 200,000 members, Freemasonry continues
How long have the Freemasons been raising money for                                                                                                            to attract men from all walks of life to join the ranks of our
local charities in Hampshire and the Isle of Wight, and                                                                                                        brethren.
specifically for Hampshire and Isle of Wight Air Ambulance?
The Provincial Grand Lodge has been donating to good
causes within the Province since inception and individual
                                                                                                                                                     Grand
Lodges and members of Lodges within the Province have                                                                   nd Master for the Provincial
                                                                                           Michael Wilks, Provincial Gra                       a cheq  ue to
been donating to Hampshire and Isle of Wight Air Ambulance                                                                 of Wight, pres ents
                                                                                             Lodge of Hampshire and Isle                        Gen  eration
since the service first began operations in 2007.                                               Rachel Leaman, HIOWAA Dire
                                                                                                                               ctor of Income
11
VOLUNTEER STORY

Dave Ford
Dave Ford is one of HIOWAA’s longest serving volunteers,            I once met a patient at St Mary’s who had five heart attacks in
having joined the Charity as a volunteer in July 2007. Dave         the Air Ambulance. They put £40 in the pot, telling me “I can’t
worked as a television engineer for over 20 years and               really afford this, but you saved my life”. On another occasion
then for a manufacturer of turbocharger wheels, before              a young lad put £20 in the pot. We saved his grandfather’s life
taking early retirement in 2004. As an active member of             and he walked away in tears. At the launch of the Charity’s new
Towrags Trike and Bike Club on the Isle of Wight, Dave              aircraft in 2016, I was given the role of guarding the aircraft with
                                                                    a couple of other volunteers. I wore my suit that day and I have
would source raffle prizes for the Club’s annual rally and
                                                                    a photograph of us all standing by the aircraft on my desktop. I
other charity events. It was thanks to a tip off from the           feel better for what I do.
Club’s secretary that a member of HIOWAA’s fundraising
team heard about Dave’s hard work and dedication and                Have you ever met any of the HIOWAA Critical Care Team?
he was inducted as a HIOWAA volunteer soon after. The               I sometimes meet the team when they land at St Mary’s; I can
                                                                    see them land from the merchandise stand. I see them come
rest is history.
                                                                    rushing through the hospital and it fills me with pride. Our
What does volunteering for HIOWAA involve?                          paramedics, doctors and pilots often attend charity events too,
I spend one day a month manning a HIOWAA merchandise                and I sometimes get the opportunity to catch up with them
stall at St Mary’s Hospital on the Isle of Wight. I’m there from    then.
9.30am – 4pm and we often raise as much as £200 in a day. I         My nephew has been airlifted to the mainland by HIOWAA
also help with the HIOWAA collection pot run twice a month,         several times. He had viral meningitis when he was eighteen
coordinating the delivery of pots to the mainland. Throughout       and has had twenty-six brain operations. He donates to
the summer I help at the many events and shows that HIOWAA          HIOWAA when he can, and his daughter has done a fundraiser
attends across the Isle of Wight, raising awareness and funds for   for the Charity. Some think that the hospital pays for patients to
the Charity. I’m also a member of Brothers of the Third Wheel,      be transferred to the mainland, but it’s paid for by the people;
a trike group with over 60,000 members worldwide, and helped        for the love of saving lives.
them to raise over £300 for HIOWAA in 2017.                         Do you get on well with other volunteers?
What do you enjoy about volunteering for HIOWAA?                    We all know each other on the Isle of Wight and we all get on
I enjoy meeting people. Sometimes I meet people who                 very well together. We muck in and help each other out when
I haven’t seen since my school days, especially when I’m            we can. Often a fellow volunteer will call me if they need help
volunteering at the hospital. As a TV engineer I was well known     with something; it’s good to feel useful.
on the Island and I enjoy bumping into my old customers. I
love telling people about the work of the Air Ambulance and
raising funds through the merchandise stand. People are very                 Do you plan to continue now that you’ve
generous and always keen to buy merchandise; in January I                    passed the 10-year landmark?
managed to sell 10 packs of Christmas cards. Most people I
meet are surprised when I tell them that it costs over £9,000                I’ll carry on volunteering until I can’t do it anymore.
a day to keep the Air Ambulance flying and saving lives. They                It gives me something to do during the week;
assume it’s like running a car!                                              otherwise I’d be sitting at home in front of a screen!
What does it take to be a volunteer?
It takes dedication and you need to believe in the cause that
you’re supporting.
Did you do anything to celebrate 10 years of volunteering?
I bought myself a small model helicopter which I keep in pride
of place in a glass cabinet at home. Of course, I went along to
the HIOWAA 10th Birthday celebrations.
Are there any occasions over your ten years as a volunteer
that stand out in your mind?

                                                                                                                                       12
Our Brand Values

     Professionalism
     Excellence and attention to detail hallmark all our activities.
     Being proud of the standards we set ourselves is a core component
     of the strong reputation we must nurture.
13
SIM SUITE

SIM Suite
Immersive Simulation Suite
In 2016 a pioneering new Immersive Simulation Suite was
installed at the Charity’s new Airbase in Thruxton, near
Andover. The HIOWAA Critical Care Team may be called
upon at any time to help the most severely injured and
unwell patients in our area. In order to provide high-level
critical care, previously only available to these patients in
hospital, the team need to train hard for every eventuality.
The Immersive Simulation Suite is an example of HIOWAA’s
commitment to remain at the forefront of pre-hospital
emergency care, continually improving the service that
we provide to our patients.

Functionality
The immersive training suite provides many functionalities,
including the ability to project a series of mock incident scenes,
complete with movement and sound. Multiple projectors and            iSimulate
speakers allow realistic incident scenes to be produced at the       Liz Shewry, HIOWAA doctor and Medical
airbase with options ranging from the side of a busy road to         Lead for Simulation at University Hospital
a lakeside footpath. This exciting piece of equipment allows         Southampton: ‘Simulation is used throughout
our doctors and paramedics to safely practice many of the            healthcare to train staff safely and immersion
technical and non-technical skills required of them. Valuable        really creates convincing environments for the
learning takes place, not only during the scenarios, but also        staff working as part of the HIOWAA team. We
in the subsequent debrief, giving the teams time to reflect          are so pleased that HIOWAA have understood
on their performance and how things might have been done             the importance of training and the role of
differently if a similar situation had occurred in ‘real life’.      simulation and supported us in the development
Formal and impromptu training sessions take place in the             of this innovative facility’.
immersive training suite on a regular basis, helping the existing    Other items of new kit include the iSimulate; a
crew to stay sharp and to practice infrequently performed            simulated patient monitor. The iSimulate allows
procedures such as open chest surgery.                               Education Facilitators to provide real time
                                                                     feedback on a patient’s condition to the crew
                                                                     as they provide treatment. The more realistic
                                                                     the simulation, the more the crew are able to
                                                                     immerse themselves in the situation and practice
                                                                     important skills. Colleagues act as bystanders
                                                                     and training manikins are dressed in real clothes
                                                                     in order to make each scenario even more
                                                                     realistic.
                                                                     HIOWAA is one of the few Air Ambulance
                                                                     services in the country to benefit from this
                                                                     pioneering technology.

                                                                                                                         14
Be a 999 Hero
                                                                                       As an emergency service charity, we feel that it is part of our
                                                                                       social responsibility to ensure that all children in our region
                                                                                       understand the basics of what to do in an emergency.
                                                                                       Our Be a 999 Hero campaign is aimed at children aged 2-11
                                                                                       to help familiarise them with the basic life-saving skill of
                                                                                       making a 999 call and raising awareness of the Charity.
                                                                                       To ensure that our message reaches as many young people
                                                                                       as possible, we have been visiting hundreds of primary
                                                                                       schools, nurseries and youth groups throughout Hampshire
                                                                                       and the Isle of Wight. Since its launch in October 2015, the
                                                                                       programme has reached over 40,000 children across
                                                                                       the region.

                                                                                    si t: w w w .h io w aa .o rg/ sk yheroes56
                                                                                 vi

        During our visit we will deliver a 30-minute interactive
        presentation for pupils in a class or assembly, which includes
        a surprise visit from one of our mascots, goodies children can

                                                                                                                            for teachers.
                                                                         take home and an education resource pack
                                                                                                                             hero
                                                                         At the forefront of the campaign are six super
                                                                                                       amaz ing team   of param   edics,
                                                                         characters inspired by our
                                                                                             . The  characters are  featu red on  our
                                                                         doctors and pilots
                                                                               en’s webs ite;  Sky Hero es 56, where   young   people
                                                                         childr
                                                                                                                               ation,
                                                                         and group leaders can access vital safety inform
                                                                                             and   a news page   of local activity.
                                                                          fundraising ideas,
15
LIFELINES

                                                                                                   LifeLines
                                                                                                                                                        Our LifeLines website is a
                                                                                                                                                        stimulating platform for teachers
                                                                                                                                                        and young people to access
                                                                                                                                                        information about HIOWAA,
                                                                                                                                                        related careers and resources
                                                                                                   In October 2017 we launched                          to enhance STEM (Science,
                                                                                                   LifeLines; our education programme                   Technology, Engineering and
                                                                                                   for young people aged 11-18 in                       Mathematics) curriculum subjects.
                                                                                                   secondary education, post 16                         Since the launch of LifeLines we
                                                                                                   colleges and youth groups. LifeLines                 have visited STEM and careers
                                                                                                   was developed with the support of                    fairs and delivered LifeLines
                                                                                                   local education providers and offers                 workshops in schools, colleges and
                                                                                                   a behind-the-scene exploration into
                                                                                                                                                        youth groups across the region.
                                                                                                   the extraordinary work of our Critical
                                                                                                   Care Teams, with the aim to inspire
                                                                                                   and educate young people.

                                                                                                   As of February 2018, we had already
                                                                                                   reached over 2000 young people.
                                                                                                   This has enabled us, not only to
                                                                                                   inspire young people and teachers in
                                                                                                   our community but has also helped to
                                                                                                   raise awareness of our charity and Air
                                                                                                   Ambulance services nationwide.

                                                                                                                                                                                       Students from Brockenhurst College
                                                                                                                                                                                              visit our Airbase in Thruxton.

                                                                                                                                                                                Young people can take part in the
                                                                                                                                                                                LifeLines Challenge, which highlights
                                                                                                                                                                                the importance of teamwork,
                                                                                                                                                                                communication, problem solving
                                                                                                                                                                                and decision-making.

                                                                                                                                                                                A four-step process, the challenge
                                                                                                                                                                                encourages young people to
                                                                                                                                                                                become fundraisers and concludes
                                                                                                                                                                                with an invitation to visit our Airbase
                                                                                                                                                                                in Thruxton.

                                                                                                                                                                                www.hiowaa.org/lifelines

In June we collaborated with Winchester Science Centre and the Royal Academy of Engineering to
   organise an afternoon of STEM activities for school children from Southampton and Portsmouth.               An afternoon of STEM activities at Winchester Science Centre.

                                                                                                                                                                                                                          16
Our Brand Values

     Teamwork
     None of what we do is possible as individuals. We support our
     community and our partners, and they support us.
17
CHALLENGES

                       Our Challenge Events                                                                                                              Team Building
     When it comes to challenges, teamwork is key. Generally, HIOWAA Challenges attract people with similar                                              Why you and your colleagues should
      interests, and so there is already a connection between the participants. Social media, group socials and
                                                               training sessions help to strengthen that bond.                                           undertake a challenge event.

                                                                                                                                                               1. Promote Healthy Living
                                                                                                                                                               Challenge events encourage people to get fit
                                                                                                                                                               and lead healthy lifestyles.

                                                                                                                                                               2. One Common Goal
                                                                                                                                                               Have a non-work-related focus that you can
                                                                                                                                                               all work towards collectively.

                                                                                                                                                               3. Strengthen Relationships
                                                                                                                                                               Sharing an adventure with others
                                                                                                                                                               brings people together.

                                                                                                       Our challenge participants often
                                                                                                                                                               4. Improve Teamwork
                                                                                                                                                               Strong bonds are formed when
                                                                                                       make friends for life.
                                                                                                       Once a friendship has been established, the             undertaking challenges.
                                                                                                       team will motivate each other when the chips
                Louise
               3 hrs
                                                ions to climb the
                                                                     3 Peaks, but I’ve
                                                                                    you great,
                                                                                                       are down. On our Kilimanjaro treks, there have
                                                                                                       been times when a participant has believed              5. Fun
                          one of my ambit                       So thanks to all
      It’s always been             zy en  ough to  do it wit h.
                                                                               wh  at I did this       that they have come to the end of the road              We all need more fun in our lives and challenge
                      yo ne    cra                        time. Ac   hie vin g
      never had an                       ch an amazing
       crazy, lovely  pe op  le  for su
                                                  back some      of the  co nfi de nce I have          and they do not have it within themselves to            events will definitely make you smile.
                            o helped give me                                 ould be about.
       weekend has als
                           t  6 yea  rs, and reminded
                                                         me what life sh
                                                                        ne xt  year - running          get to the summit of the mountain. It has only
       lost over  the  las                                  eve  nt for
                                                  er crazy                                             been thanks to the rest of the team that they
                                Planning anoth                               n me?
                                                                                                                                                               6. PR and Publicity Potential
              me an  s a lot  .                            ne  wa nt  to joi
        That                                      g. Anyo
                             looking promisin                                                          have been spurred on to greater heights.
        Hadrians wall is

       Anna
                                                                                                       Teamwork also played a valuable part in our             The perfect opportunity for you and your
       12 hrs                                                                                          Three Peaks Challenge in October 2016. One              company to show the world that you care.
The whole team were such fun and we all really
                                               pulled together for                                     of the participants had suffered a broken ankle
                                                ge. It would be great to
such an incredibly tough and exhausting challen                                                        only a few weeks before the challenge took
meet up with everyone again.
                                                                                                       place. Despite the injury, she was determined           7. Fundraise for HIOWAA
                                                                                                       to climb the first mountain in memory of her
                                                                                                       Grandfather. Fellow participants stayed with            Raise money to help us keep the Air Ambulance
     Dedicated Facebook groups for our various challenges                                              her, and even carried her bags, giving her the          flying and saving lives.
     have given our participants the opportunity to share                                              best chance to reach the summit. Teamwork
     ideas and organise group events.                                                                  makes the HIOWAA dream work!
                                                                                                                                                                                                            18
OUR BIRTHDAY

     10th Birthday
                         Saturday 1st July
                          2017 marked 10
                          years to the day
                       since we made our
     first flight         first operational
     1st July 2007       flight on 1st July
                              2007 and we
                      celebrated with our
                          own Family Fun
                         Day at Thruxton
                     Motorsports Centre.

     Over 2,000
     visitors

                                                       Meet the
                                                       Team
                                                       The Hampshire and Isle of
                                                       Wight Air Ambulance was
                                                       present throughout the day
                       Over 2,000 visitors turned      and our pilots and members
                       up to join our 10th Birthday    of our Critical Care Team were
                       celebrations and we raised      on hand to speak to the public
                       more than £5,000 on the day.    about their life-saving work.
19
Live
                                                                                              Music
                                                                                              Live music was played in the arena to

  1
                                                                                              the crowds throughout the day.

  10 years of
Extraordinary
   Service
                                                 Dog
                                                 Show
                                                 Proud dog
                                                 owners paraded
                                                 their dogs at the
                                                 first HIOWAA
                                                 dog show.

                Thank you
                Our 10th Birthday event was
                a team effort, with Charity
                                                                     Fun
                staff, our Critical Care Team
                and more than 40 volunteers
                                                                     Fair
                working together to provide                          The sun shone as
                the perfect opportunity to                           children enjoyed
                celebrate our life-saving                            traditional fun fair
                service and how it has evolved                       rides, arts and crafts
                over the past 10 years.                              and circus skills.
                                                                                                                               20
CORPORATE

Corporate
It has always been important to us that we form partnerships with local businesses whose
values are closely aligned to our own. It is teamwork that is key in driving the success of
the relationship.                                                                                   Corporate
                                                                                                    Partners
Many businesses have multiple departments, all operating in a different way. Members from
different teams will perhaps know each other socially, or might get together at a meeting,
but an individual’s work efforts will be designed to contribute to the overarching objective of
their department, rather than the business. The true benefit of teamwork can be measured
when employees are able to identify a common goal, such as their employer’s Corporate

                                                                                                    2016 - 2017
Social Responsibility (CSR) vision. This generally results in a more enthusiastic and engaged
workforce. Building a sense of community and teamwork brings everyone together and
leads to happier, more productive employees.

                                                 Living up to our values
                                                 Teamwork is essential when working with our
                                                 corporate partners. Forming a partnership                 ACCUMULI SECURITY        LLOYDS GLOBAL BANKING
                                                 means building new relationships and it is vital          AGEAS                    MARKS AND SPENCER PLC
                                                 that we work together effectively to maximise             ALLIANZ                  MRH RETAIL
                                                 the opportunities a partnership can provide.              ADAM ARCHITECTURE        NATIONAL MOTOR
                                                 It is equally important that we demonstrate               AXIS FIRE AND SECURITY   MUSEUM, BEAULIEU
                                                 consistency across all departments within an              SERVICES                 NOVUM LAW
                                                 organisation.                                             BAKER DAVIDSON THOMAS    OLD MUTUAL WEALTH
                                                                                                           BALFOUR BEATTY           OMNIMED LTD
                                                 Our first Runway Run in June 2017 was a
                                                                                                           BRITISH AUTOMOBILE       R+W CIVIL ENGINEERING
Ultimately for the business                      positive example of teamwork; of multiple
                                                                                                           RACING CLUB              RED FUNNEL FERRIES
                                                 departments across two organisations coming
this results in:                                 together to pull off a successful event.
                                                                                                           CO-OP
                                                                                                           DEFENCE SCIENCE
                                                                                                                                    RED MIST LEISURE LTD
                                                                                                                                    ROADCHEF
•   Increased profitability                      Managers across all levels and employees                  AND TECHNOLOGY           ROOKSDOWN LTD
•   Demonstration of creativity                  from departments including Fire Safety, Health            LABORATORY (DSTL)        SAINSBURYS
•   Better problem solving                       and Safety, Administration and Marketing                  DELOITTE                 SB JOINERY
•   Effective use of resources                   from Southampton Airport collaborated with                DENPLAN                  SIGNATURE FLIGHT SUPPORT
•   Increased trust and accountability           fundraisers, marketing teams, volunteers and              ERIC ROBINSON            SOUTHAMPTON AIRPORT
                                                 managers from HIOWAA.                                     EXXON MOBIL              SOUTHERN VECTIS BUSES
                                                 When you add the                                          FENN NIGHT VISION        STANNAH
Teamwork has the added                           public in to the mix, you                                 GUNWHARF QUAYS           TAG FARNBOROUGH AIRPORT
                                                                                                           HEWLETT PACKARD          TESCO
benefit of improving other                       can really see the true
                                                                                                           HSBC                     THE DIRECTORY GROUP
                                                 value and importance
skills such as:                                  of teamwork. The event
                                                                                                           IRWIN MITCHELL           TNG CONSULTING ENGINEERS
                                                                                                           SOLICITORS               TONIC ANALYTICS
•   Leadership                                   resulted in over £18,000                                  JOB CENTRE PLUS          VALLEY LEISURE
•   Time management                              raised for the Charity.                                   KAREN SENNITT,           WAITROSE
•   Organisation                                                                                           CHARTERED ACCOUNTANT     WESSEX HEALTH EDUCATION
•   Event management                                                                                       KNIGHT FRANK             WP RECRUITMENT
•   Emotional intelligence                                                                                 KUBOTA                   ZURICH INSURANCE
                                                                                                           LEONARDO (UK)

21
FUNDRAISING & COMPLIANCE

      Fundraising
    & Compliance
                              Our Promise To You                            OPENNESS                         DEDICATION                   PROFESSIONALISM                        TEAMWORK

                                                                           Hampshire and Isle of Wight Air Ambulance aims to uphold these values across all charity
 THE
The Fundraising Regulator
                                                                           operations and to deliver unparalleled levels of donor satisfaction, service and care.

FUND
HIOWAA adheres to the very highest standards of governance,
donor care and compliance guidelines. We work proudly with
the Fundraising Regulator, an independent body who set and
                                                                              The Code of Fundraising Practice
                                                                              HIOWAA is a member of the          Public Fundraising Association.

 RAIS
maintain the standards for charitable fundraising.                            Institute of Fundraising, and as   HIOWAA completed a thorough
The role of the Fundraising Regulator is to:                                  such we have agreed to abide       fundraising audit in the first         The Future
                                                                              by the gold standards laid down    quarter of 2017. We measured           The new Code has also reinforced the
•S
   et and promote the standards for fundraising practice (the                in the Code of Fundraising         our processes and procedures           need to take a temperate approach

 ING
  Code and associated rulebooks) in consultation with the                     Practice.                          against those detailed in the          towards fundraising and to advocate donor
  public, fundraising stakeholders and legislators.                           The Code of Fundraising            Code of Fundraising Practice,          experience and loyalty as being paramount
• Investigate
             cases where fundraising practices have led to                  Practice and its associated        included a gap analysis to             to our continued success. Interestingly, the
  significant public concern.                                                 Rulebooks for Street, Door         understand where new systems           need for temperance has not discouraged

REGU
                                                                              and Private Site Fundraising       might need to be implemented,          or stifled fundraising creativity.
•A
   djudicate complaints from the public about fundraising                                                       and made recommendations for
                                                                              outline the standards expected
  practice, where these cannot be resolved by the charities                                                      change.
                                                                              of all charitable fundraising                                             Compliance with new legislation and best
  themselves.                                                                                                    The outcome of the audit was
                                                                              organisations across the UK.                                              practice guidelines has not been an arduous

  LA
•O
   perate a fundraising preference service to enable                         The standards were developed       pleasing and set a benchmark           process. It is a concept that sits comfortably
  individuals to manage their contact with charities.                         by the fundraising community       for future practice. Importantly,      within the Charity and is aligned with our
•W
   here poor fundraising practice is judged to have taken                    through the work of the            we have assimilated the Code           charitable objectives. If anything, the Charity
  place, recommend best practice guidance and take                            Institute of Fundraising and       across all charity operations.

 TOR
                                                                                                                                                        team has an even greater dynamism and
  proportionate remedial action.                                                                                                                        zest for fundraising in a new era.

Living up to our Charity Values                    Data Retention                                                 Clear Desk/Screen Policy
Consent                                             IOWAA conducted a review of how we use and retain
                                                   H                                                              HIOWAA has introduced a clear desk and screen policy. This has meant that
                                                   data. Supporter’s data is now only kept when necessary.        there has been a drive to protect all personal data from unauthorised access.
HIOWAA has opted for a specific ‘opt
in’ consent model. All supporters have
been asked whether they would like                 ISO 27001                                                      Privacy Policy
communication from the Charity, and in             HIOWAA has gone through the process of achieving               HIOWAA has introduced an updated privacy policy.
which form.                                        ISO 27001 certification. This is a demonstration of our        This is available on the Charity website and is a pledge to all supporters
                                                   commitment to keeping information safe and a drive for         regarding the use of their data.
                                                   continual improvement to our practices and procedures.                                                                                           22
FINANCIALS

Statement of financial activities (incorporating income                              Balance sheet at
and expenditure account) for the year ended                                          30 September 2017
30 September 2017

                             Unrestricted Restricted                                 Company number                                        Total         Total
                                                             Total           Total
                                   funds      funds                                  05244460                                              2017          2016
                                    2017       2017          2017            2016                                                              £             £
                                       £          £                 £           £    Fixed assets
Income and Endowments                                                                Tangible assets                                     610,693       457,565
from
                                                                                     Investments                                      13,601,232    11,873,098
Donations and legacies          1,882,467          -    1,882,467        1,512,975
                                                                                     Total                                            14,211,925    12,330,663
Other trading activities        4,507,005          -    4,507,005        4,609,257
                                                                                     Current assets
Investments                      346,087           -      346,087         309,825
                                                                                     Stocks                                               18,873        18,883
Total                          6,735,559           -   6,735,559        6,432,057
                                                                                     Debtors                                             521,777       484,287
Expenditure on:                                    -
                                                                                     Cash at bank and in hand                          1,999,171     1,702,055
Raising funds                   2,398,430          -    2,398,430        2,243,326
                                                                                     Total                                             2,539,821     2,205,225
Charitable activities           2,761,489          -    2,761,489        2,344,794
                                                                                     Liabilities
Total                          5,159,919           -   5,159,919        4,588,120
                                                                                     Creditors: Amounts falling due within one year   (1,394,023)   (1,213,813)
                                1,576,640          -    1,576,640        1,843,937
                                                                                     Net current assets                                1,145,798       991,412
Net gains
                                 460,008           -      460,008         936,653    Total assets less current liabilities`           15,357,723
on investments                                                                                                                                      13,322,075

Net income                      2,035,648          -    2,035,648        2,780,590   Net assets                                       15,357,723    13,322,075
Transfers                                                                            Funds
                                        -          -                -            -
between funds
                                                                                     Restricted income funds                                    -             -
Net movement
                                2,035,648          -    2,035,648        2,780,590   Unrestricted funds: Operational                  14,707,723    12,672,075
in funds
Funds at                                                                             Unrestricted funds: Designated                      650,000       650,000
                               13,322,075          - 13,322,075         10,541,485
1 October 2016
                                                                                     Total unrestricted funds                         15,357,723    13,322,075
Funds at
                              15,357,723           - 15,357,723         13,322,075   Total funds                                      15,357,723    13,322,075
30 September 2017

All amounts relate to unrestricted funds and continuing activities.
23
FINANCIALS

Statement of cash flows for the
year ended 30 September 2017

                                                                 Total        Total
                                                                 2017         2016
                                                                    £             £
Cash flows from operating activities:
Net cash provided by operating activities                    1,550,443    1,997,276
Cash flows from investing activities
Purchase of property, plant and equipment                    (253,327)    (404,127)
Purchase of investments                                 (1,000,000)      (2,500,000)
Net cash used in investment activities                  (1,253,327)      (2,904,127)
Change in cash and cash equivalents
                                                              297,116     (906,851)
in the financial year
Cash and cash equivalents at the
                                                             1,702,055    2,608,906
beginning of the year
Cash and cash equivalents at the end of the year             1,999,171    1,702,055

Reconciliation of net income to net cash flow
                                                                 2017          2016
from operating activities
                                                                    £             £

Net income for the year                                      2,035,648   2,780,590
Adjustment for:
Gains/losses on investments                                  (460,008)    (936,653)
Investment income                                            (345,636)    (302,911)
Investment costs                                               77,510        64,463
Depreciation charges                                          108,199        26,781
Gift in kind                                                   (8,000)      (55,200)
Decrease/(Increase) in stock                                       10         3,242
(Increase) in debtors                                         (37,490)      (44,323)
Increase/ in creditors                                        180,210       461,287
Net cash provided by operating activities                    1,550,443    1,997,276
                                                                                       24
OUR STATISTICS

                                                             WE
                                                             FLY                      3                                       WE
                                                                                                                              DRIVE
     OPERATIONAL
     SINCE 1 JULY 2007
          Through your support,
     HIOWAA brings an advanced
     Critical Care Team to sick and
      injured people in Hampshire
                                       365
                                       DAYS PER YEAR
                                                                                TEAM OF THREE
                                                                               Highly skilled teams of
                                                                            doctors, paramedics and            CRITICAL CARE
                                                                                                                                                2-3 MISSIONS
                                                                                                                                                 in aircraft per day
                                                                                                                                                                                 EQUIPMENT
                                                                                                                                                                                 Full range of life-saving
                                                                                                                                                                                  equipment carried on
                                                                                                                                                                                board, including two state
                                                                                                                                                                                  of the art ultrasound
       and the Isle of Wight when      DAY & NIGHT                         pilots can be at the scene of       TEAM VEHICLE                     2-3 MISSIONS                      devices and a blood
            they need it most.                                              an incident within minutes.                                          in vehicle per day                    transfusion kit
                                            from 7am to 2am                                                    7 days pw/ 10 hrs per day

                We bring the                                                                                     HIOWAA’s Funding Comes From You
                 hospital to
                 THE PATIENT
                                                100         %
                                                                                  £££

                                                                                  PUBLIC                     BUSINESS               CAMPAIGNS
                                                                                                                                                                  7

                                                                                                                                                            FLIGHT FOR LIFE                 PERSONAL

                                                                           DONATIONS                  CORPORATE               REGULAR GIVING               LOTTERY                    CHALLENGES
 Our Critical Care Teams                100% OF FLIGHTS
 deliver the same level of care that                                                                                                 Our Values Set us Apart
 you would expect from a hospital       HAVE A CRITICAL CARE TEAM
 emergency department                       ON BOARD
       COSTS
      US OVER
                  TO KEEP OUR            Education and Training
                  LIFE-SAVING          play an important role in the day to
     £9,000       SERVICE
       A DAY
                  OPERATIONAL
                                       day lives of our Critical Care Teams                                 OPENNESS            DEDICATION          PROFESSIONALISM                    TEAMWORK

     Incidents
     We Attend                                                        35.2%                                                   33.8%                                           12.2%
                                                Road Traffic Collisions                                    Cardiac/Collapse                                Transfers

                                          9.4%                                             4.2%                                      3.8%                                        1.4%
                                 Sports/Falls                                       Stabbings                                    Horse Riding                                  Industrial Injury

25
OUR FUTURE
                                                                                                                                                                            donnors
                Our Future
    Where is the Charity going in 2018                                                                                                                                     Indeed, we forecast that this
                                                                                                                                                                           expenditure will rise by 24% between
                                                                                                                                                                                                                      around the protection and
                                                                                                                                                                                                                      management of data and, as I close
                          and beyond?                                                                                                                                      2018-2022, to approximately £5.4M          this section looking at the future, I
                                                                                                                                                                           per year and, quite obviously, this sets   need to say now that it is very possible
Well, now you have seen the              We could not be where we                                                                                                          us new challenges in fundraising. In       that this process is not yet complete.
sorts of things that your Charity        are today without SCAS. In                                                                                                        meeting this challenge, we recognise       Accordingly, your Charity will need
achieved in 2017, the obvious                                                                                                                                              that nothing HIOWAA has achieved           to keep a “weather eye” on the Third
                                         parallel, a strong relationship
                                                                                                                                                                           could have been done without your          Sector regulatory landscape and
question is: so where is the             has also developed informally                                                                                                                                                we will keep you informed as – and
                                                                                                                                                                           amazing generosity over the years.
Charity going in 2018 and                with University Hospital                                                                                                          Thanks to your generosity, we have         when – any changes occur. Above
beyond? Before forecasting               Southampton (UHS).                                                                                                                been able to build a reserve that we       almost everything else we do (except
the future, I hope you will allow        Recently, this has included                                                                                                       are now able to dip into over the next     providing exceptional Critical Care to
me to look a bit more closely at                                                                                                                                           3 years, allowing us to deliver this       our patients), we must always give you
                                         providing support to education
                                                                                                                                                                                                                      confidence that your Charity is well

                                                                                            £5.4M
                                                                                                                                                                           ambitious plan, whilst also ensuring
the story that has brought us to         programmes for both Critical                                                                                                                                                 governed and open, and my closing
                                                                                                                                                                           that we can continue to meet our
where we are.                            Care paramedics and Pre-Hospital                                                                                                  other, vital obligations for provision     request to you is that you can always
HIOWAA has grown steadily                Emergency Medicine (PHEM)                                                                                                         of our helicopter service. Moreover,       contact me if there is something you
since our first flight in 2007,          doctors. Indeed, UHS and                            We forecast that our                                                          this reserve gives us the flexibility to   think we could do better.
and South Central Ambulance                                                                  ambitious programmes                                                          rise to this fundraising challenge in a
                                         HIOWAA now jointly fund a                           will lead to a rise in                                                        measured and sustainable way, which                                    Alex Lochrane
Service (SCAS) has been                  PHEM training programme,                            expenditure by 24%                                                            has led to the launch of                                               Chief Executive
instrumental in supporting               and 11 of our 17 Air Ambulance                      between 2018-2022                                                             ‘Small Change Big Difference’: our
this growth.                             PHEM doctors are UHS staff.                                                                                                       newly launched
                                                                                                                                                                           regular giving
                                                                                                                                                                           campaign. ‘Small
Our local service development mirrors    time-critical care pathway, and so it is     paramedics will also transfer to UHS.      • Synchronised education, training        Change Big
a national picture, which has seen       our duty to do all we can to enhance         • HIOWAA, UHS and SCAS will                and development for Critical              Difference’ seeks
both increasing demand for PHEM          and strengthen it, and this is precisely     develop and implement a joint              Care Teams, in line with national         to recruit 34,000
specialist doctors, as well as the       what we plan to do. We have called           operational leadership structure that      programmes, resulting in enhanced         regular giving
introduction of a Specialist Paramedic   it our Clinical Services Transition          operates as a bespoke Care Group           patient care.                             donors, each
(Critical Care) career development       programme and, at its core, it involves      within the Emergency Medicine              • A career development programme          contributing £8 a
framework. National research and         us forging a new, stronger, formal           Division at UHS.                           for Critical Care paramedics that         month, by the end
National Institute of Health and         alliance with our existing partners:                                                    will improve recruitment and open         of 2022. When we
                                                                                      Although our first significant milestone
Care Excellence (NICE) guidelines        SCAS and UHS. Through this new                                                          up wider job opportunities for            achieve our target,
                                                                                      is the 1st October 2018, we believe
have also signposted the significant     alliance, planning for which started in                                                 ambulance and hospital staff.             it will allow us to
                                                                                      this programme may take up to three
benefits that accrue to critically ill   November 2017, we intend to                                                                                                       start rebuilding the
                                                                                      years to become fully established. We      • The implementation of a clinical
and injured patients who receive,        deliver the following key changes                                                                                                 reserve that we will
                                                                                      see the key benefits as:                   leadership and governance structure
with minimum delay, the pre-hospital     to our operating model, by the 1st                                                                                                have used. This new campaign is not          Our Small Change Big
                                                                                      • Ensuring patients receive the right      that will continue to assure best
interventions that only our Critical     October 2018:                                                                                                                     the only development that will be
                                                                                      care, at the right time, in the right      practice in a rapidly evolving clinical                                                Difference regular giving
Care Teams can deliver. Clearly these                                                                                                                                      coming to fundraising over the next
                                         • HIOWAA will assume                         place and by the right staff.              specialty.                                                                             campaign seeks to recruit
benefits can only be fully realised                                                                                                                                        year. Rachel Leaman, our Director
                                         responsibility for fully funding all         • Allowing HIOWAA and UHS to               • The introduction of a 3-way
if the patient, once stabilised, can                                                                                                                                       of Fundraising, and her team will            34,000 regular giving
                                         aspects of Air Ambulance operations.         respond to the emerging needs of           partnership that will oversee and
be brought to the right hospital and
                                                                                      patients on the Isle of Wight.             influence the leadership and
                                                                                                                                                                           be growing their skills and capacity         donors by the end of 2022
receive the definitive care that will    • Clinical governance and assurance                                                                                               with new additions to the team in
                                         for all pre-hospital critical care will be   • Enhancements to the skill levels         development of HEMS, well into the
give them the best possible chance of                                                                                                                                      community engagement, corporate
                                         transferred from SCAS to UHS.                of Critical Care paramedics through        next decade.                                                                           To sign up to Small Change
making a full recovery. I have come                                                                                                                                        partnerships and legacy fundraising.
to believe that the Air Ambulance        • The leadership, management and
                                                                                      working more closely with their            Clearly this ambitious programme          You will have read earlier about
                                                                                                                                                                                                                        Big Difference, visit
                                                                                      Major Trauma Centre, nursing and
Critical Care Teams have a rare          development of both PHEM doctors                                                        will see the Charity’s expenditure        how we have responded to the                 www.hiowaa.org/donate
                                                                                      medical colleagues.                        on operations increase significantly.
perspective on this very complex and     and our specialist Critical Care                                                                                                  implementation of tighter legislation
                                                                                                                                                                                                                                                          26
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