HOLIDAYCHECK GROUP COMPANY PRESENTATION - HolidayCheck Group AG
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HOLIDAYCHECK GROUP
COMPANY PRESENTATION
Agenda
1 Who we are
2 Drivers of growth
3 Financials
4 Outlook
5 Appendix
2
Who we are
3
The HolidayCheck Group
Four leading portals with a strategic focus on local markets
DACH and BENELUX
We focus on secured relaxing holidays
DACH BENELUX
• HolidayCheck • Zoover
hotel review and hotel review platform
booking platform • Meteovista
• Driveboo weather platform
car rental comparison
Corporate Presentation 4
Our vision
Enter your headline here!
We are the most Urlauber-friendly company in the world
Our mission
We make the life of Urlaubers better!
We offer the most trustworthy platform for holidays. With us Urlaubers find the perfect holiday in a
fast, easy and inspiring way and can instantly book it!
Corporate Presentation 5
Our unique DNA allows us to focus on local
Enter your headline here!
unserved customer needs: trust & convenience
• Today booking a package holiday online is still way too complex
• There is a lack of convenience as well as and a lack of trust into online players.
• 2/3 of all vacation packages in DACH are booked offline
• We aim to change that!
• Both HolidayCheck and Zoover were founded as hotel review portals
• Both are local champions in their market
• Therefore it’s in our DNA to create transparency first, and connect Urlaubers* with
Urlaubers in order to find the perfect holiday
• Therefore we are always on the side of the Urlaubers
*German term for holidaymaker, vacationer
Corporate Presentation 6
Our focus on secured relaxing holidays allows us
Enter your headline here!
to deliver to specific local customer needs
• Therefore we focus on secured relaxing holidays (warm water short-haul)
• Therefore we focus on our customers from DACH, Benelux & Poland
• Therefore our target group is customers who wish to know what to expect on their holiday
• We have a focus on predictable travel e.g. Package travel
*German term for holidaymaker, vacationer
Corporate Presentation 7
USERFLOW
Our unfair advantage
Wealth of data helps us provide the best recommendations
USERFLOW €
REVIEW PLATFORM BOOKING PLATFORM
• Strong and established brand with • Comprehensive compilation of all tour
Urlaubers operators
• Focus on sun & beach destinations rather • State of the art user flow
than cities & POI • Service center with 100 agents to
• SEO and direct traffic provide personalized service and
recommendations
Combination of paid and unpaid traffic allows for superior unit economics
Virtuous circle of recurring customers
Corporate Presentation 8
Strong economic fundamentals
There is significant headroom for online travel agencies
Overall demand remains relatively healthy, despite adverse Still a lot of growth potential for package holidays online
external events Proportional breakdown of travel bookings in Germany (2016)
Impact on the overall travel behaviour (revenue HC)
Package is key
segment for
28% HolidayCheck
80 Offline
70
56%
Today still
Overall
60 67% offline
dominated
50 Egypt
Total size of
40
Greece
Greece Online German travel
72% market 2016:
30 Spain
Spain € ~55 bn;
44%
20 Thereof
10 33% package:
Turkey
€ ~16 bn
0
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Flight / Train Hotel *Package
Military Military
Arab
coup in coup
revolutions
Egypt attempt in
Turkey
*All privately booked trips with a duration of at least 2 days and one pre-paid element, at least
Corporate Presentation 9 Source: Own estimate based on the GfK Travelscope 2.0 survey
Potential market sectors in DACH & Benelux
Segments in the recreational travel market we do not yet address*
Package holidays offline;
16.5 bn €
Packaged roundtrips;
14 bn €
Package holidays online; Rental homes;
8,3 bn € 8.3 bn €
Cruise; Short-trip/Wellness;
4.2 bn € 3.9 bn €
Other;
0.8 bn €
*gross revenue 2016; own estimation based on travel industry data
Corporate Presentation 10Recognized as Best in Class It‘s still day 1, so we keep on investing
into Tech in order to improve
– but never satisfied
HOLIDAYCHECK
MIETWAGENCHECK
Corporate Presentation 11Drivers of growth
12User experience We are able to improve user experience
more easily after our IT migration
CROSS-DEVICE OPTIMISATION
• Google Accelerated Mobile Pages (AMP) launched
SIMPLIFICATION
• Online booking processes (currently avg. 23 site visits, 400-
600 clicks)
• Bulk picture upload for reviews
• Integration of Peakwork platform (higher data quality)
PERSONALISATION
• With our passion search holidaymakers can search our
reviews by key words, e.g. water park or snorkeling in order to
find the hotels that fit their personal interest best
Corporate Presentation 13Customer service We invest in service to differentiate ourselves
from offline travel agencies
OUR HEADSTART
• We connect people with people
• We know what customers want:
#1 review site in DACH and Benelux
• That is how we can compete with offline travel agencies
DIFFERENTIATION VIA SERVICE
• Regulation fixes retail prices for package holidays
without allowing re-sellers to discount
• Only service makes a difference!
SERVICE COSTS
• Ticket value high enough to support phone vending
• Our service center with 150 skilled travel agents is a sales
channel, not a call center
Corporate Presentation 14Brand marketing We launched our campaign Buch Dein
Ding! in June 2017
TARGETED MEDIA MIX
• Selected TV stations, leading news portals (bild.de, focus.de),
YouTube and outdoor advertising
GOALS
• Strengthen brand awareness and draw particular attention on
booking opportunity
OUTLOOK
• Campaign to be continued in H2 2017 and 2018 on a
sustainable basis
Corporate Presentation 15People We want to be the best team in the travel
industry
ATTRACT BEST TALENTS
• One of the most stringent recruiting processes in the industry
• New HR-initiative called Talent2020
• We hire not from the best travel companies, but from the best
companies, e.g.
• 2016 CEO Group: Amazon
• 2017 CFO Group: eBay, Mc Kinsey, Burda Group
• 2017 CTO, CPO Group: Amazon
• 2017 Director HR Group: Amazon
• 2017 Director Busines Dev. Group: Mc Kinsey, Deliveroo
• 2017 CEO HolidayCheck: Google, Internal
MOTIVATE TALENTS
• Share buyback with purpose of offering shares to employees
INVEST IN TALENT
• Continued investment into headcount in customer-facing
service center and web-developers
• To be continued in H2 2017 and 2018 on a sustainable basis
Corporate Presentation 16Strategic areas of development
Our way to excellence
2016 2017 2018 2019 Strategic areas
of development
Transformation Delivery Differentiation Execution
Marketing
Efficiency
Customer
Experience
Team
Quality
Tech
Excellence
Corporate Presentation 17Strategic areas of development
Financials
2016 2017 2018 2019
TRANSFORMATION DELIVERY DIFFERENTIATION EXECUTION
3.5% Guidance: 7-11% Double digit
revenue growth
underlying revenue growth
revenue growth
EBITDA EBITDA Leverage cost base
EUR 2.8m EUR -5m – 0m
Fix cost dilution
effect
Corporate Presentation 18Financials
19HolidayCheck Group financials in HY1 2017
Invest in brand marketing and new hires
In EUR million HY1 2017 HY1 2016 Change Q2 2017 Q2 2016 Change
Revenue 61.2 55.0 +11% / +6.2 27.7 24.9 +12% / +2.8
Marketing expenses -29.5 -30.0 -2% / +0.5 -14.6 -12.9 +14% / -1.7
Thereof brand marketing expenses (TV, OoH, etc.) -2.1 -3.1 -35% / -1.0 -1,8 -0,3 >100% / -1.5
Personnel expenses -19.4 -15.0 +29% / -4.4 -9.9 -7.2 +38% / -1.7
Thereof long-term-incentive plans, pensions, RSP
-1.3 0.4 -1.7 -1.1 0.1 -1.2
front loading
EBITDA 1.5 1.0 +49% / +0.5 -2.7 0.3 -3.0
EBITDA margin 2.5% 1.8% -9.7% 1.2%
Operating EBITDA 2.8 0.2 >100% / +2.6 -1.6 -0.2 >100% / -1.4
Operating EBITDA margin 4.6% 0.4% -5,8% -0.8%
Depreciation -3.0 -2.8 +7% / -0.2 -1.6 -1.4 +9% / -0.2
EBIT -1.5 -1.8 -16% / +0.3 -4.3 -1.1 >100% / -3.2
EBIT margin -2.5% -3.3% -15.5% -4.4%
Financial result -0.1 0.1 -0.2 0.0 0.1 -0.1
EBT -1.6 -1.7 -7% / +0.1 -4.3 -1.0 >100% / -3.3
EBT margin 8.4% -2.3% -15.5% -4.0%
Consolidated net profit/loss of continued operations -2.1 -1.7 +22% / -0.4 -4.0 -1.0 >100% / -3.0
Consolidated net profit/loss -1.8 -1.6 +10% / -0.2 -3.7 -1.3 >100% / -2.4
EPS from continuing operations (in EUR) -0.04 -0.03 -0.01 -0.07 -0.02 >100% / -0.04
Corporate Presentation 20HolidayCheck Group is debt free
Equity ratio of 83% and net cash position of EUR 29m
Equity ratio vs. debt ratio 2012 – Q2 2017
in percent
100%
13.9 16.8
23.7
47.9 46.3
58.7
86.1 83.2
76.3
52.1 53.7
41.3
12/2012 12/2013 12/2014 12/2015 12/2016 06/2017
Equity ratio Debt ratio
Corporate Presentation 21Outlook
22Invest areas
Build where we can, buy where we need
PEOPLE
• Scale travel center by hiring further employees
• Improve quality of data & content by hiring tech specialists
PRODUCT
• Improve cruise experience on website by launching
own cruise product in winter season 2017/2018
• Improve package holiday experience
• Continue to grow hotel only business
BRAND
• Strengthen brand awareness with marketing campaign
Corporate Presentation 23Specified guidance
Overall well on track
GUIDANCE 2017
• We raise our revenue guidance to a growth rate of 7 – 11%
yoy
(old 5 – 10%)
• Intensified travel advice for Turkey by the German Foreign
Office
• MietwagenCheck carve-out (Driveboo AG), Zoover IT
migration
LONG-TERM AMBITION
• Sustainable double-digit growth
• Invest now to gain leverage on personnel and marketing
costs in out years
Corporate Presentation 24Appendix
25Share data
Segment Prime Standard
Treasury Management;
ISIN DE0005495329 shares; 0,40%
1,40%
Security ID number 549532
Free float;
39,50%
Symbol HOC
Type of stock No-par-value bearer shares
Burda Digital;
EUR 58,313,628 58,80%
Current share capital
subdivided into 58,313,628 shares
Corporate Presentation 26Financial calendar Date* Event Location 18/19 October 2017 U.S. investor road show Chicago & New York, USA 8 November 2017 Publication of the Interim Statement Q1-3 2017 Munich, Germany 27 – 29 November 2017 German Equity Forum 2017 Frankfurt/Main, Germany 20 June 2018 Annual General Meeting Haus der Bayerischen Wirtschaft, Munch, Germany * Provisional dates Corporate Presentation 27
Contact
Georg Hesse Nate Glissmeyer Markus Scheuermann Armin Blohmann
CEO CPO/CTO CFO Director Group Comm. & Investor Relations
+49 89 357 680 911 +49 89 357 680 916 +49 89 357 680 917 +49 89 357 680 901
georg.hesse@holidaycheckgroup.com nate.glissmeyer@holidaycheckgroup.com markus.scheuermann@holidaycheckgroup.com armin.blohmann@holidaycheckgroup.com
www.holidaycheckgroup.com HolidayCheck Group @HolidayCheckGrp
Corporate Presentation 28Disclaimer This presentation contains 'forward looking statements' regarding HolidayCheck Group AG, including opinions, estimates and projections regarding HolidayCheck Group AG’s financial position, business strategy, plans and objectives of management and future operations. Such forward looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of HolidayCheck Group AG to be materially different from future results, performance or achievements expressed or implied by such forward looking statements. These forward looking statements speak only as of the date of this presentation and are based on numerous assumptions which may or may not prove to be correct. No representation or warranty, express or implied, is made by HolidayCheck Group AG with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein. The information in this presentation is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning HolidayCheck Group AG. HolidayCheck Group undertakes no obligation to publicly update or revise any forward looking statements or other information stated herein, whether as a result of new information, future events or otherwise. Corporate Presentation 29
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