How Florida State College at Jacksonville Empowers Students to Plan for the Future - Emsi

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How Florida State College at Jacksonville Empowers Students to Plan for the Future - Emsi
How Florida State
College at Jacksonville
Empowers Students to
 Plan for the Future
How Florida State College at Jacksonville Empowers Students to Plan for the Future - Emsi
Florida State College at
                 Jacksonville
• Multi-­‐campus	
  institution	
  with	
  5	
  main	
  campuses,	
  2	
  centers,	
  
  and	
  service	
  on	
  2	
  Navy	
  bases.	
  

• Diverse	
  student	
  body	
  of	
  approximately	
  50,000	
  students	
  from	
  
  many	
  different	
  countries.
  • Median	
  age	
  23.8	
  years	
  old,	
  average	
  age	
  27.3	
  years
  • 60%	
  female,	
  40%	
  male

• Over	
  150	
  academic	
  programs	
  (bachelors,	
  associates,	
  
  certificates)
How Florida State College at Jacksonville Empowers Students to Plan for the Future - Emsi
Florida State College at
                     Jacksonville
• One	
  of	
  the	
  largest	
  institutions	
  in	
  Florida	
  College	
  System.	
  

• Ranked	
  eight	
  in	
  the	
  nation	
  for	
  Associate	
  degree	
  graduates	
  in	
  the	
  
  U.S.	
  (2013-­‐14)

• Ranked	
  in	
  the	
  top	
  25	
  most	
  affordable	
  public	
  four	
  year	
  
  institutions.	
  	
  

• Approximately	
  1/3	
  of	
  students	
  are	
  pursuing	
  an	
  AA.
How Florida State College at Jacksonville Empowers Students to Plan for the Future - Emsi
Mission Statement
Florida	
  State	
  College	
  at	
  Jacksonville	
  provides	
  high	
  value,	
  
relevant	
  life-­‐long	
  education	
  that	
  enhances	
  the	
  intellectual,	
  
social,	
  cultural	
  and	
  economic	
  development	
  of	
  our	
  diverse	
  
community.
How Florida State College at Jacksonville Empowers Students to Plan for the Future - Emsi
Why Career Coach?
• Looking	
  for	
  a	
  tool	
  that	
  combined:	
  
  • interest	
  inventory	
  
  • FSCJ	
  degrees	
  and	
  certificates
  • applicable	
  career	
  fields	
  
  • the	
  regional	
  job	
  market

• Wanted	
  it	
  prominently	
  displayed	
  on	
  our	
  website	
  with	
  easy	
  
  accessibility	
  to	
  the	
  community
How Florida State College at Jacksonville Empowers Students to Plan for the Future - Emsi
Why Career Coach?
• Desired	
  a	
  tool	
  that	
  could	
  be	
  used	
  in	
  all	
  stages	
  of	
  the	
  student	
  life	
  
  cycle:
  • Recruiting
  • Orientation
  • Initial	
  exploration
  • Career	
  changes
  • Career	
  services
Implementation Timeline
• Mapping	
  process	
  (1	
  Month)
• Soft	
  Deployment	
  without	
  college-­‐wide	
  announcement	
  
  (8/20/15)	
  
• Link	
  added	
  to	
  website	
  and	
  program	
  pages	
  (9/1/15)
• Formal	
  college-­‐wide	
  introduction	
  and	
  implementation	
  (9/1/15)
• Formal	
  college-­‐wide	
  marketing	
  launch	
  support	
  (9/1/15)
• Advanced	
  user	
  training	
  hosted	
  by	
  EMSI	
  (2	
  sessions	
  for	
  all	
  staff)	
  
• Upgrade	
  to	
  expand	
  geographical	
  areas	
  (5/18/16)
• Widget	
  launched	
  on	
  program	
  pages	
  (9/21/16)
Deployment Plan
• Executive	
  Leadership	
  Commitment	
  
• EMSI	
  vetted	
  and	
  provided	
  initial	
  career	
  mapping	
  consisting	
  of	
  
  over	
  1800	
  occupations	
  pre-­‐mapped	
  to	
  our	
  degrees	
  and	
  
  certificates
• Collaborated	
  with	
  Deans	
  and	
  Program	
  Managers	
  for	
  mapping	
  
  purposes
• Launch	
  to	
  website	
  (EMSI	
  &	
  Marketing)
• Trainings
Mapping and Career Coach
• Mapping	
  Considerations
  • Which	
  programs
  • Which	
  occupations
  • Keeping	
  consistent	
  and	
  updated
Mapping Worksheet
Occupational Classification Codes
Standard	
  Occupational	
  Classification (SOC)	
  system	
  is	
  used	
  by	
  Federal	
  statistical	
  agencies	
  to	
  classify	
  workers	
  into	
  
occupational	
  categories	
  for	
  the	
  purpose	
  of	
  collecting,	
  calculating,	
  or	
  disseminating	
  data.
What is Career Coach?
Recruitment and Career Coach
• Recruitment	
  communication	
  plan

• High	
  School	
  presentation	
  Curriculum

• High	
  school	
  equivalency	
  graduates

• Community	
  partners
Advising and Career Coach
• Orientation

• Career	
  advising

• Job	
  Placement
Opportunities with Career Coach
• Integration	
  into	
  academic	
  curriculum
  • Freshman	
  experiences	
  
  • Secondary	
  education	
  applications

• Strategic	
  program	
  evaluation

• Local	
  employer	
  resources

• Alumni	
  resources
Career Coach Today and Future
• New	
  Website

• Widget

• Current	
  Usage	
  

• Marketing	
  and	
  additional	
  Career	
  Coach	
  Materials

• Continue	
  to	
  investigate	
  new	
  and	
  other	
  ways	
  for	
  deployment
Career Coach Marketing
        Bookmark                                   90	
  Day	
  Comm-­‐Plan	
  Postcard                         Orientation	
  Swag	
  Bag	
  Flier

                                                                                          Degrees & Certificates
                                                                                          Career Coach is designed to help
                                                                                          you find a good career by providing
                                                                                          the most current local data on wages,
                                                                                          employment, job postings and
                                                                                          associated education and training.

                                                                                          Careers
                                                                                          Degrees                                 CAREER COACH
                                                                                          Career Assessment
                                                                                          Resume Builder                          At FSCJ, whether you know the profession you’d like to
                                                                                                                                  work in or are trying to figure it out, we can help you
                                                                                                                                  gain valuable technical skills and knowledge to turn
                                                                                                                                  your passion into a rewarding career!

                                                                                                                                  We have launched Career Coach — a free online tool that gives you the
                                                                                                                                  opportunity to explore different types of career paths and helps you choose
                                                                                                                                  the right path to meet your education and career goals.

                                                                                                                                  We offer more than 150 degree and certificate programs at FSCJ and
                                                                                                                                  Career Coach connects these to local, accurate and up-to-date information
                                                                                                                                  for more than 900 careers. You can use Career Coach to search for any career
                                                                                                                                  you’re interested in and find estimated salaries. You can also research
                                                                                                                                  market trends on career growth, have access to local job postings and find
                                                                                                                                  what programs at FSCJ might help qualify you for that particular career.

                                                                                                                                  Career Coach also features a powerful assessment tool that can help you
                                                                                                                                  explore careers that match your interests. It also contains a resume builder
                                                                                                                                  to help you build a simple, yet powerful, resume in just a few minutes.

Website	
  instances:
                                                                                                                                  Career Coach is designed to be simple and easy to use.

                                                                                                                                  To learn more about the valuable features available at no cost to you
                                                                                                                                  through FSCJ’s partnership with Career Coach, please visit fscj.edu.

• FSCJ	
  home	
  page	
  
• “I	
  am	
  looking	
  for…”	
  menu
• Career	
  Exploration	
  page
• Student	
  portal	
  log-­‐in	
  page
• Student	
  portal	
  “My	
  Career”	
  tab	
  
Questions?
Rich	
  Turner,	
  Associate	
  Vice-­‐President,	
  Enrollment	
  Management
Tim	
  Martin,	
  Director,	
  Student	
  Onboarding
Terry	
  Hollingshead,	
  Associate	
  Director,	
  Recruitment	
  
Patti	
  McConnell,	
  Associate	
  Orientation	
  and	
  Bachelor	
  Admissions
Wendy	
  Heape,	
  Project	
  Coordinator,	
  Enrollment	
  Management

Questions?	
  Contact	
  (904)632-­‐5164,	
  or	
  wendy@fscj.edu
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