ICONIC Freezer cabinet Create more frozen food sales - Heating systems Industrial systems Refrigeration systems
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Freezer cabinet
ICONIC
Create more frozen food sales
Heating systems
Industrial systems
Refrigeration systems
Iconic
2/3
The sales booster for frozen food
Iconic – for a better shopping experience in your freezer section
The right atmosphere – for frozen More space – for products and store
food and impulse purchases layout concepts
Traditionally, the frozen food aisle is an Compared with a freezer island, Viessmann
uninviting place. That’s what the Iconic Iconic has up to 50% more volume in the
set out to overcome. The semi-vertical same floor space. This boosted floor space
freezer creates a marketplace feel and makes productivity and unique design means
frozen food shopping more comfortable and retailers can explore totally new store layouts
enjoyable. An added bonus is that Iconic and orientation options.
provides unrestricted visibility, opening up
store design so that shoppers can more easily Combining the benefits of a freezer island Choose Iconic for
orientate themselves. and an upright freezer, Iconic can be used
flexibly for selling both bag and carton packed More frozen products
With its attractive and well-lit product display frozen food. Island-shaped bottom and upper without the need for
Iconic is designed to draw attention and shelves offer various options for product additional space
entice customers to make impulse purchases, display and cabinet filling. The top of the Better product visibility
while the ergonomics are optimized with both cabinet can be used for cross-merchandising Better ergonomics and
shopper and personnel in mind. Large glass and product communication. user experience
surfaces are at the optimal height so that Higher sales
the groceries are completely visible to the The performance of Iconic has already More design options for
shopper. been tried and tested in a supermarket pilot your shop layout
scheme. Revenues from the freezer food
segment rose significantly.
Technical specifications
Front height (mm) 550
External length (mm) 1875, 2500
External height (mm) 1550
External depth (mm) 1050, 1920
Temperature range –23 to –21 °C
Refrigerants R404, R744 (CO2)
Iconic-FSV-155-100 °C –23 to –21 Iconic-FSV-155-192 °C –23 to –21
640 1155
430 430
955
955
430
430
430
1550
1550
760 790
550
550
1276
1000 1885
Iconic single Iconic twin
Accessories 4/5
LED tube door lights Acrylic front for air guiding Self-closing doors
Standard equipment
LED tube door lights
Acrylic front for energy efficiency
Self-closing doors
Optional accessories
Grid shelves Divider for grid shelf Bottom display grids
Divider for bottom display grids Acrylic divider for bottom display plates Hook for plastic bags
Acrylic divider panel Acrylic divider for bottom display
Grid shelves plates
Divider for grid shelf Hook for plastic bags
Price trim holder for shelf Plastic bumpers
Bottom display grids Plastic trim for plinth plate
Divider for bottom display grids
Plastic trim for plinth plate
Benefits
4
2
1
3
5
Attractive product display, maximized visibility 1 Glass ends give great product visibility
in the centre of the store and high productivity from side
per unit floor space: just some of the benefits 2 LED lighting for improved product visibility
of the Iconic’s transparent design. 3 Spacious island-shaped lower part
4 Upper shelves on the shopper eye-level
5 50% more products per footprint
6/7
Success story: Edeka Kusenberg in Goch
Iconic from Viessmann leads to take-off of frozen food sales
A genuine gain at the point of sale More creativity for your shop design
“Our new Iconic looks great, is absolutely “Supermarket operators can strategically
customer-friendly and has ensured that sales deploy Iconic as eye-catcher to prompt more
of frozen products surpassed our target impulse purchases than in the past. With their
figures from the word go,” says delighted 1.50 m height, the Iconic freezer cabinets are
supermarket operator Christian Kusenberg. low enough to retain a sense of transparency
“Elderly customers, in particular, welcome and space in the store,” explains Spengler,
the ergonomic merits of upright shopping.” having earned the wholehearted approval Edeka Kusenberg store in Goch
So it’s no wonder that the new Iconic from of his client. “The Iconic freezers look just
Viessmann is a big hit among Kusenberg’s perfect in the overall design concept of our
colleagues. “In trade circles the Edeka store. Instead of blocking the shopper’s view,
Kusenberg market in Goch, Germany, is a they add variety to the atmosphere,” says
major talking point. Many colleagues come Christian Kusenberg.
along in person and want to see this new way
of presenting deep-frozen foods,” says Rudi
Spengler, managing director of refrigeration
experts, IKT Innovative Kaltetechnik GmbH,
the company that recommended and installed
the Iconic.
The new Iconic freezer from
Viessmann
Austria Latvia
Viessmann Ges.m.b.H. Norpe Latvia
Telephone +43 72 42 623 81-100 Telephone +371 6782 8449
info@viessmann.at info@norpe.lv
www.viessmann.at/kuehlsysteme www.norpe.com
Refrigeration systems Denmark Norway
product catalogue at Norpe ApS Norpe AS
App store. Telephone +45 4120 5420 Telephone +47 3336 3500
marketing@norpe.fi post@norpe.no
www.norpe.dk www.norpe.no
Estonia Poland
Norpe Eesti Oü Viessmann Systemy Chłodnicze Sp. z o.o.
Telephone +372 675 5150 Telephone +48 22 882 0020
info@norpe.ee norpe@norpe.pl
www.norpe.ee www.viessmann-refrigeration.com/pl
Finland Russia
Norpe Oy Viessmann Group – Norpe Moscow
Telephone +358 19 537 8000 Norpe St. Petersburg
marketing@norpe.fi Telephone +7 499 277 1260
www.norpe.com www.viessmann-refrigeration.com/ru
Norpe Suomi Oy
Telephone +358 19 537 8000 Sweden
marketing@norpe.fi Norpe AB
www.norpe.fi Telephone +46 8 5941 1200
info@norpe.se
France www.norpe.se
Viessmann Technique du Froid S.à.r.l.
Telephone +33 3 87291700 Switzerland
france@viessmann-refrigeration.com/fr Viessmann (Schweiz) AG
www.viessmann-refrigeration.com/fr Telephone +41 56 418 67 11
info@viessmann.ch
Germany www.viessmann.ch/kuehlsysteme
Viessmann Kühlsysteme GmbH, Hof
Telephone +49 9281 814-0 United Arabian Emirates
Viessmann Kühlsysteme GmbH, Mainz Viessmann Middle East FZE
Telephone +49 61315 7046-17 Telephone +971 43724247
kuehlsysteme@viessmann.de refrigeration@viessmann.ae
www.viessmann.de/kuehlsysteme www.viessmann.ae/refrigeration
United Kingdom
Viessmann Refrigeration Systems Limited
Telephone +44 1952 457157
sales@viessmann-coldtech.co.uk
www.viessmann-refrigeration.com/en
09/2015 GB
Copyright Viessmann
Duplication and alternative use only with prior written consent.
Subject to technical modifications.
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