TALK OF THE TOWN Franchise Model 2018-2019
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TALK OF THE TOWN Franchise Model 2018-2019
TOTT BRAND o Talk Of The Town (TOTT) was established in 1998 and became the preferred choice of locals, travelers and foreigners. Since then it has been consistently growing in popularity for serving a mouth-watering range of non-veg dishes and barbecue items. o A real talk of the town in the restaurant industry, TOTT has well established itself over the past two decades and today, the restaurant is at the peak of its credibility in Jaipur and other parts of Rajasthan. o Talk Of The Town Express (TOTT Express) is a new franchise model of the restaurant with a menu that contains a selection of fast-moving and most-liked items. The brand signifies energy, passion and drive for innovation – key aspects that the company seeks in budding entrepreneurs for partnering with them as franchisees.
TOTT RESTAURANT
TOTT OUTLET (BIG)
TOTT OUTLET (SMALL)
TOTT FRANCHISE MODEL
Tier 1 Tier 2 Tier 3
Small City
Big City Restaurant Big City Outlet Small City Outlet
Restaurant
Area Requirement (Sq Ft) 2000-4000 600-1200 1200-2000 500-1000
Franchise Cost (One Time) 16L 12L 14L 10L
Capital Investment 30-40L 15-20L 20-25L 10-15L
Min Revenue monthly(1st year) 1200000 800000 800000 600000
Monthly Service Fee (3%) * 36000 24000 24000 18000
Min Revenue monthly(2nd Year) 1500000 1000000 1000000 700000
Monthly Service Fee (3%) * 45000 30000 30000 21000
Min Revenue Monthly (3rd Year) 1800000 1400000 1200000 800000
Monthly Service Fee (3%) * 54000 42000 36000 24000
The franchise contract is valid for 5 years. Big Cities: Metro/Urban/Capital Cities (Delhi, Mumbai,
Min monthly revenue expected in 4th and 5th Year is the same as the 3rd Bangalore, Ahmedabad, Agra, Chandigarh, etc.)
Year
*3% of min revenue monthly or the actual revenue whichever is higher Small Cities: Upcoming Cities (Jodhpur, Mangalore,
*To be paid at the beginning of every month based on last month’s revenue Jalandhar etc.)
WHAT WE OFFER o Marketplace feasibility study and feedback o Kitchen equipment, planning and setup o Interior setup and planning o Restaurant design, layout and concept o Team of trained chef and helpers to run the kitchen o Technical setup of POS integrated with online delivery platforms (Swiggy, Zomato, FoodPanda, UberEats, etc.) o Marketing and advertisement planning o On-going consultancy and support for the contract term of 5 years
CAPITAL INVESTMENT
(APPROXIMATE AMOUNT)
Tier 1 Tier 2 Tier 3
Kitchen Equipment/Ducting/Glass works 1000000 800000 600000
Interior Work/furniture/Lightning 800000 400000 100000
Utensils/Cutlery/Cookware 300000 200000 150000
Architect/Contractor Fee 100000 50000 50000
Civil/Plumbing/Electrical Works 250000 150000 100000
Camera/Security syetm 75000 50000 50000
Billing POS (printer & machine) 250000 150000 100000
Menu Print and pamphlets 75000 50000 25000
Sign Board 100000 50000 50000
Uniform 100000 50000 50000
PA and Audio system (kitchen and music) 80000 50000 30000
Air conditioning 500000 300000 40000
Misc (Advertisement, opening etc.) 300000 150000 100000
TOTAL 3930000 2450000 1445000
SETUP SCHEDULE
PARTICULARS DESCRIPTION INVESTMENT BY TIMELINE
Premises Ground Floor In Market Area Clearly Visible from Main Road Franchisee Within 1 month of discussion
Franchisee Fee As per Location Franchisee At the time of signing of agreement
Interior & Kitchen Setup As per Franchisor Guidelines Franchisee Within 2 months days of signing of agreement
Branding Signboard and Interior Branding Franchisor Once store interior is Completed
Staffing 4 Staff Franchisor At the time of signing of agreement
Point of Contact Dedicated Franchise Sales Support Team Franchisor Once agreement is signed
Training TOTT Products / processes Franchisor Once staff is recruited and Store opens
Store Launch Date to be decided mutually to formally launch the franchise Both Once staff is recruited and store opens
Marketing Periodically carry out Marketing Activities to generate enquiries Both Store launch date + regular basis
Rent/Elec/Maintenance As per actuals Franchisee Regular basis
Tools As per Franchisor Guidelines Franchisor Once store is open and functional
POS As per Franchisor Guidelines Franchisor Once store is open and functional
Online Partners As per Franchisor Guidelines Franchisor Once store is open and functional
OPERATIONAL GUIDELINES o One time fee will include full consultation from designing, building, training till ready to operate state. It would be itemized and explained. o Capital investment is subjected to the actual costs that would be incurred on basis of the location and type of franchise. o Minimum guarantee of revenue and service fee (Franchisor’s share) needs to be provided from Franchise. o Other consultancy or training from Third Party over and above would be dependent on the Third Party. o Salaries of the Staff meant for the franchise would be recovered from the franchise on actuals. o All other food waiting, housekeeping, billing etc. staff to be arranged by the Franchise. o Rental agreement and costs for the Franchise to be paid by the Franchise. o Printed materials (Food Packaging, menu, disposable cutlery etc.) can only be supplied by Franchisor with no margins including handling and transportation charges. o In case of franchise in Jaipur/nearby location, raw material to be sourced and prepared (ready to cook stage) by Franchisor and then sold by the Franchise. o In other cities, the raw material and preparation has to be done by the Franchise themselves. o Marketing and increasing sale is accountability of the franchise owner. o Franchisor will help Franchise in online partner integration, % negotiation and setup. o Franchisor will also enable direct online sales from the franchise outlet. o Franchisor will fully enable and train the franchise in handling the sales through the POS and online partner sales (Swiggy, Zomato etc.) o Franchisor would make 1 Audit (Food, sales, Kitchen functions etc.) and 1 consultancy (Any issues relating to running the business) visit every quarter. o Contract would be drafted for 5 years with non compete (no restaurant by he franchise company or the director/owners till 1 year from exit/closure) agreement. o Menu and prices are subject to discussion (initial agreement) and only increased by mutual agreement. o Major change from take-way to restaurant would require consultation fee again.
TOTT CONTACT US
o Talk Of The Town offers a different type of franchise models according to the area and locality.
TOTT supports the franchise with complete set-up, shop layout and designing, equipment
arrangement, staff training, food preparation process, on-site consultation, and launch of the
new restaurant.
o Talk Of The Town Express (TOTT Express) is a new franchise model of the restaurant with a
menu that contains a selection of fast-moving and most-liked items.
o For franchise inquiry:
o Email at: franchise@tott.co.in
o WhatsApp or call us at: +91-9880788987THANK YOU
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