INNOVATION TRENDS IN TRAVEL AND MEDIA - APRIL 2016 | LUXIAGLOBAL.COM
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I NNOVATI ON TR E N DS I N
TRAVEL AND MED IA
APRIL 2 016
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LUXIA IS THE
L A R G E S T D I G I TA L
HOTEL AD NETWORK
IN THE WORLD
LUXIA is the go-to destination for brands seeking
access to hard-to-reach travelling audiences;
engaging them throughout the hotel environment
across multiple guest facing technologies.
LUXIA platforms include - WiFi, TV and Guest Service
apps - as well as strategic brand partnerships.
LUXIA provide new levels of proximity-targeting.
Campaigns can be run at individual hotels, across
entire cities, countries, regions or globally.
MARKET LEADING AD UNIQUE DATA AND GUEST EXCLUSIVE HOTEL
TECHNOLOGY INSIGHTS PARTNERSHIPS
T E C H N O L O G Y I S C H A N G I N G T R AV E L A N D M E D I A
TECH IS PART OF CONSUMER DEMANDS DRIVE OPPORTUNITIES FOR
PEOPLE’S LIVES CHANGE IN TRAVEL PRODUCTS BRANDS TO FIND &
AND SERVICES CONNECT WITH ELUSIVE
TRAVELING CONSUMERS
THE UK IS NOW A MOBILE SOCIETY
DRIVERS
Two thirds of people now own a
smartphone, using it for nearly
two hours every day to browse
the internet, access social
media, bank and shop online. Cheaper hardware Improving tech
and software
(33%) of internet users see their
smartphone as the most
important device for going
online
Increase in services
http://media.ofcom.org.uk/news/2015/cmr-uk-2015/
T E C H N O L O G Y I S G I V I N G C O N S U M E R S M O R E T R AV E L P OW E R
Self Service and Currency DIY Travel
of Time
Social Currency
Personalised & Authentic
Mobile Booking Experiences
M O B I L E S A L L OW M O R E T R AV E L A U TO N O M Y
Highest growth in travel apps -
personalisation in 2015 - 332% 65% of same day hotel
reservations made via a
smartphone In 2018, 10% of self-service check-in
will be automatic
40% stated that their phone is the
‘most used recreational device for
passing the time’ during travel using
it to stay in touch with friends and 42% per cent of guests from the UK would
family (29%) and keeping up with rather operate their hotel room’s lighting, 67% of hotel guests
work (22%) air conditioning and television via a display consider free, fast wifi
instead of using a separate remote control more important than
or switch clean linen and hot
water
https://econsultancy.com/blog/65974-mobile-use-for-travel-and-holidays-rapidly-becoming-the-norm/
SITA, Airline IT Trends Survey 2015
THE HOTELIER INDUSTRY IS UPPING ITS GAME
ENHANCING HOTEL AUDIO/VISION AND
SERVICES PHONE LAMP
KEYLESS ROOMS
SELF-SERVICE AND DIGITAL SET UP
DIGITAL GUEST SERVICES FOR INFO AND ROOM CONTROLS
http://www.telegraph.co.uk/travel/lists/The-worlds-most-hi-tech-hotels/
MARKETING IS ALSO MOVING “Mobile technology is rapidly transforming the way consumers across the world live their lives, and is disrupting business models across all industries. We are now witnessing the fastest transition of ad budgets in history as marketers and agencies scramble to catch up with consumers’ embrace of the mobile way of life.” Steve King - Worldwide Chief Executive Officer - ZenithOptimedia
A C C O U N TA B L E B R A N D B U I L D I N G I S M O R E A V A I L A B L E I N
T R AV E L
Geo Targeting
Mindset Machine Learning
PLANNING TRAVEL HUB
TRAVEL MARKETING
JOURNEY Sponsorship OPTIONS Re-Targeting
IN- TRANSIT PROXIMITY
Predictive Content
Premium
Programmatic
ACCOMMODATION
C A M P A I G N S A R E B E C O M I N G M O R E A C C U R AT E , I N R E A L - T I M E
VIA CONSUMERS OWN DEVICES
EXPANDING DATA MEDIA
THIRD PARTY
Merging First and Third Party Wifi Welcome pages
Data Partnerships - Telcos Guest interfaces
FIRST PARTY
Unique Consumer Profiles Dynamic digital
Location and Social Activity Geo-Fencing
PMS (Property Management Systems) Re-targetting
iBeacons
IoT - Internet of Things
RFID / NFC HOW BOUGHT
CRM Direct
Agency
Premium Programmatic
PMPs
DSPs
Trading DeskA S T R A V E L L E R S H I T N E W L O C AT I O N S W I T H T H E I R D E V I C E V I A
APPS, WEBSITES AND HOTSPOTS SO THE LEVEL OF LEARNING
A N D R E L E VA N T E N G A G E M E N T I N C R E A S E S
TH
TH
C
C
TH
TH TH
C
C CTO FIND OUT ABOUT OUR LATEST MEDIA OPPORTUNITIES
AND CHECK AVAILABILITY ACROSS OUR HOTEL NETWORK;
PLEASE CONTACT US TODAY
EMAIL: MEDIA@LUXIAGLOBAL.COM
TELEPHONE: +44 (0)20 3598 4089
ADDRESS: 14-18 HEDDON STREET, LONDON. W1B 4DA
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