More Than Radio, An Experience! - A Special Presentation: Demographics
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A Special Presentation: Demographics
More Than Radio, An Experience!
September 2010
w w w. t ra n s f o r m a t i o n t a l k ra d i o . c o m
A Global Intention
Vision and mission
Our Vision is to set the standard for a new and fresh kind of Talk Radio, creating
conversations that are transforming the world, one listener at a time!!!
The Transformation Network and Transformation Talk Radio - Your Broadcast Community
for Positive Change.
Our Mission
Transformation Talk Radio's mission is to broadcast a distinctive blend of live talk radio
interviews with a mix of uplifting and intelligent news, educational and practical
information. Topics range from personal development to critical issues relevant to a
rapidly changing world. As Dr. Pat says, “talk about everything from sex to spirituality with
a vibration that honors the dignity of the human spirit.”
Transformation Talk Radio is an innovative broadcasting show and internet community
tailored for an empowered, active, and diverse radio and online listening audience. Its
progressive format is targeted at an expanding market of online listeners wanting more
meaning, inspiration, and authenticity in their daily media and entertainment choices.
The following is a presentation on a resent Arbitron™ and Bridge Studies and Our Station
demographics that describes our listeners and how and when they listen to our genre of
radio.
AM/FM
Our Reach
Radio
Internet
HD Radio Radio
Social Podcasting
Media – 24/7
iTunes
Syndication
Transformation Talk Radio (TTR )broadcasts on all of the media above and is launched from our
flagship station WBLQ AM stereo and rebroadcast on KKNW Seattle and across the Internet globally.
Among Americans using these technologies, AM/FM radio continues to dominate overall market
penetration (Bridge Report 2009) . Unlike Internet only networks, TTR is plugged in to the most
listened to venues to date.
The Results Are In!
News, Entertainment, Music and Cultural Genres Radio Delivered
Nearly Half of All Radio Listening in 2009 in its Category.
Far and away the dominant
The percentage of talk radio format (and getting
Americans listening grew stronger) attracts more than
for almost everyone twice as many listeners in
regardless of time of day, every major day time as any
other format (As published
age or gender. by 2009 Arbitron Inc):
Weekly reach increased in
14 of the 15 main
demographic categories
especially among Women
18-24 and 35-44, with both
up 11% from Fall 2006 to
2008.
Women 35-44 registered
Older Men and Women ratings growth of 9% in Both Men and Women 65+
mornings, 13% in middays, delivered 9% ratings growth
Pace Adult Growth 14% in afternoons and 28%in in afternoons.
evenings.
Health and Wellness Conscious
Consumption of terrestrial( AM/FM) Radio
streaming and Internet-only radio has grown
significantly!
Listeners to Public Radio Seek Healthy Foods -
Organic foods, nuts, energy bars, yogurts and other
nutritious products score big with public radio
listeners compared to the typical American
consumer.
• These food choices—attributable to listeners’ interest in a quality
lifestyle, emphasis on education and advantage of affluence—
suggest that they are receptive to messages and opportunities for
self-improvement, fitness and improved overall health.
• This is a smart, mature audience.
Our Audience
Significantly higher percentage of They are Active Online Shoppers –
The Big Shift - at-home weekday listeners are homeowners than the These listeners are comfortable buying
ratings just as high as away from home. general population, and they are products and services online, much
More household listeners than ever! protective of their investment. more so than the general population.
Arbitron tells you who they are ( As • They are affluent and educated • And when it comes to high-end or discretionary
• These consumers spend more—and sometimes purchases, listeners are particularly ready to
published by 2009 Arbitron Inc): embrace the Internet. For the many public radio
much more—than the average person on their
homes. That’s good news for a wide variety of stations that stream online, sponsors and
underwriting or sponsoring. underwriters can be one click away.
AM/FM Radio
AM/FM Radio
Growth in listening
to both simulcast
(AM/FM) streaming
and the terrestrial
counterparts would
suggest that each is
having a positive
impact on each
other (2009 Bridge).
The Digital Age and TTR
Bridge Ratings estimates based on current
trends that Internet radio will have 185 million
listeners by 2020, 250 million will still be
listening to terrestrial radio – AM/FM.
Highly Attractive Listeners
There were
somewhere in
the vicinity of
200 million
Americans
online in July
of 2010.Affluent and Educated
All Ages both Men and Women
Weekly Online
Attracts a Wide
Radio Listening
Range of Ages
Skews MaleListening and Shopping
Online Radio Listeners
Internet Access Trends
90% of Americans
have Internet Access
from any Location!Digital Devises Take a Boost
Podcasting
Social Media
Social Media
Social Media
Social Media
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